Joelle Joanie "JoJo" Siwa (/ˈsiːwɑː/; born May 19, 2003) is an American singer, dancer and actress. From 2015 to 2016, she appeared on two seasons of the reality television show Dance Moms alongside her mother, Jessalynn Siwa. In 2017, Siwa signed to Nickelodeon and appeared in various shows and films. Under Nickelodeon, she released several children’s songs and her own feature film The J Team. She was included on Time's annual list of the 100 most influential people in the world in 2020.
Joelle Joanie Siwa was born in Omaha, Nebraska, on May 19, 2003, to Jessalynn (née Lombardi), a professional dance instructor from Iowa, and Tom Siwa, a chiropractor from Nebraska. She has one sibling, an older brother named Jayden Siwa, who is also a vlogger.
Siwa started her career as a top-5 finalist and the youngest contestant on the second season of Abby's Ultimate Dance Competition, produced by Abby Lee Miller of Dance Moms fame. She appeared on the show with her mother and was eliminated in week 9. Siwa soon began to appear on Dance Moms, beginning with auditioning for Miller's "ALDC" dance competition team in 2014 and being selected for the team in early 2015.
In 2016, Siwa released a line of hair bows in a collaboration with fashion accessory and jewelry company Claire's. The line of hair bows, which were inspired by the hairbows Siwa is known herself for wearing, experienced particular success among primary school pupils in the UK, where some schools took to banning them for a variety of reasons, including peer pressure, causing distraction from work, the impairment of pupils' concentration, and violation of school dress policies. Due to the bows' popularity, some stores also began selling similar bows. In 2017, Siwa commented that her bows were a "symbol of power, confidence, believing-ness." In June 2019, the FDA issued a warning about dangerous levels of asbestos in a JoJo Siwa-branded cosmetics kit, prompting Claire's to recall the product.
In May 2016, Siwa released her songs "Boomerang" and "I Can Make U Dance". "Boomerang" addresses the subject of online bullying. Its video has been viewed more than 950 million times and received over 5 million likes. In 2018, Siwa was named the Breakout Artist of the Year by Vivid Seats.
Siwa signed with Nickelodeon in 2017, appearing in the film Blurt! with Jace Norman and the show Lip Sync Battle Shorties with Nick Cannon. Siwa later competed in season 3 of The Masked Singer as "T-Rex". At the age of 16, she was the youngest contestant to appear on the show until Honey Boo Boo performed as one half of "Beach Ball" in season 6. Siwa appeared as a playable character in the 2020 video game Nickelodeon Kart Racers 2: Grand Prix, as well at its 2022 sequel Nickelodeon Kart Racers 3: Slime Speedway.
In 2018, Siwa announced that she would be going on her first major concert tour in 2019, entitled D.R.E.A.M. The Tour. She was scheduled to visit a mixture of theaters, outdoor amphitheaters and stadiums, as well as indoor arenas in a total of 52 cities across the United States and Canada. Additionally, other performances would take place in the United Kingdom and Australia. The tour was scheduled to begin in Phoenix, Arizona on May 17. The first leg of the tour was scheduled to conclude on June 26 in Austin, Texas, before resuming for the second leg on July 10 in Orlando, Florida. The final date was scheduled for August 20 in Vancouver, Canada. She was included on Time's annual list of the 100 most influential people in the world in September 2020 and on Fast Company's Queer 50 list in 2021.
Siwa was in a relationship with TikTok star Mark Bontempo from August to November 2020. Siwa came out as being part of the LGBTQ+ community on social media in January 2021. When a fan then asked what her label was, Siwa added that she does not label her sexuality, as she "doesn't really know this answer". She later stated "Technically I would say that I am pansexual, because that's how I have always been my whole life is just like, my human is my human." In the same interview, Siwa mentioned that she also uses the terms "gay" and "queer". She has since confirmed that she is not attracted to men.
In 2021, General Mills started producing a breakfast cereal called JoJo Siwa Strawberry Bop, with Siwa prominently depicted on the box. The cereal contains strawberry-flavored sweetened corn puffs with marshmallows shaped like yellow and white stars, pink bows, and blue hearts.
She was one of Time's 100 Most Influential People in 2021.
In January 2021, the board game Jojo's Juice, marketed for children aged 6 and above, was withdrawn from sales by game makers Nickelodeon and Spin Master after a controversy over the game's content, which included questions about nudity and being arrested. Siwa responded that month, stating that she was not informed about the game's questions, and opined that "my name and my image have been used to promote this board game that has some really inappropriate content … I was really, really, really upset at how gross these questions were".
In February 2021, Siwa revealed that she was in a relationship with her best friend, Kylie Prew, who had asked her to be her girlfriend a month prior. After a breakup in late 2021, the two confirmed in May 2022 that they were back together. Siwa and Prew broke up for a second time in June 2022. In August 2022, Siwa began dating social media content creator Avery Cyrus. In December 2022, it was announced that Siwa and Cyrus had broken up.
On April 4, 2022, she was announced as a judge for the seventeenth season of So You Think You Can Dance, along with Matthew Morrison and Stephen "tWitch" Boss. On January 26, 2024, she was announced to be returning as a judge for the eighteenth season, replacing Nigel Lythgoe, who had earlier announced his withdrawal from the upcoming season.
On September 9, 2022, she was announced as the recipient of the Gamechanger Award from GLSEN for her anti-bullying advocacy efforts.
In December 2023, Siwa performed Step in Time from the 1964 movie Mary Poppins on the primetime CBS special Dick Van Dyke: 98 Years of Magic.