How JoJo Siwa built a successful career. Explore key moments that defined the journey.
JoJo Siwa, born Joelle Joanie Siwa, is a prominent American singer, dancer, actress, and media personality. She gained initial recognition for her appearances on the reality television show Dance Moms from 2015 to 2016. Siwa's career has expanded into music, acting, and a significant presence in the media and entertainment industry. In 2020, she was recognized as one of Time Magazine's 100 most influential people. Her brand is often associated with bright colors, bows, and a youthful energy, appealing to a young audience.
In 2014, JoJo Siwa began appearing on Dance Moms, starting with auditioning for Abby Lee Miller's "ALDC" dance competition team.
In 2015, JoJo Siwa started appearing on Dance Moms, auditioning for Abby Lee Miller's dance competition team and being selected for the team early that year.
In early 2015, JoJo Siwa was selected for Abby Lee Miller's "ALDC" dance competition team on Dance Moms.
In 2016, JoJo Siwa continued to appear as a dancer on the reality television show Dance Moms alongside her mother, Jessalynn Siwa.
In 2017, JoJo Siwa signed with Nickelodeon and appeared in the film Blurt! with Jace Norman and the show Lip Sync Battle Shorties with Nick Cannon.
In 2017, JoJo Siwa signed with Nickelodeon and began acting in various television shows and films.
In 2018, JoJo Siwa partnered with the American department store J. C. Penney to release a line of accessories, bedroom decor, and a doll made in her likeness. Also in 2018, she was named the Breakout Artist of the Year by Vivid Seats.
In 2019, JoJo Siwa announced that she would be going on her first major concert tour, entitled D.R.E.A.M. The Tour, scheduled to visit 52 cities.
On April 4, 2022, JoJo Siwa was announced as a judge for the seventeenth season of So You Think You Can Dance.
On September 9, 2022, JoJo Siwa was announced as the recipient of the Gamechanger Award from GLSEN for her anti-bullying advocacy efforts.
In 2022, JoJo Siwa had a new show on Facebook Watch called "Jojo Goes", documenting some adventures of her and her friends.
On January 26, 2024, it was announced that JoJo Siwa would be returning as a judge for the eighteenth season of So You Think You Can Dance.
In August 2024, JoJo Siwa expressed interest in participating in the Eurovision Song Contest, specifically wanting to represent Poland. Polish public service broadcaster Telewizja Polska (TVP) denied any contact or decisions about participation in Eurovision.
In 2024, JoJo Siwa debuted her post-Nickelodeon image at the 2024 iHeartRadio Music Awards, wearing a black mesh bodysuit, a fauxhawk, and makeup inspired by Kiss. She compared her rebrand to that of Miley Cyrus in 2013.
In 2024, JoJo Siwa started her post-Nickelodeon career with the extended play Guilty Pleasure, led by the single "Karma".
In June 2025, Daily Mirror reported that JoJo Siwa had been dropped from Columbia Records.
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