History of Miu Miu in Timeline

By Popular Timelines Editorial Team · Updated: April 11, 2026

Miu Miu is an Italian high fashion brand specializing in women's clothing and accessories. It is a fully owned subsidiary of Prada and is led by Miuccia Prada. The company is headquartered in Milan, Italy, and Silvia Onofri is its current CEO. Miu Miu is known for its distinctive and often youthful aesthetic within the luxury fashion market.

1992: Establishment of Miu Miu

In 1992, Miu Miu was established by Miuccia Prada, taking its name from her family nickname.

1993: Public launch of Miu Miu

In 1993, Miu Miu was publicly launched with a cowgirl-themed collection that included fringed suede jackets and patchwork prairie skirts.

1994: US Collection Showing

Starting in 1994, Miu Miu showcased its collections in the United States for three seasons.

1996: Advertising Campaign Collaboration

In 1996, Miu Miu collaborated with photographers Juergen Teller and Glen Luchford for its advertising campaigns.

1998: Advertising Campaign Collaboration

In 1998, Miu Miu collaborated with photographers Glen Luchford and John Akehurst for its advertising campaigns.

1999: Advertising Campaign Collaboration

In 1999, Miu Miu collaborated with photographer Norbert Schoerner for its advertising campaigns.

2003: Advertising Campaign Collaboration

In 2003, Miu Miu collaborated with photographer Mario Testino for its advertising campaigns.

2003: Licensing Agreement with Luxottica

In 2003, Miu Miu entered into an agreement with Prada to license the production and global distribution of its prescription frames and sunglasses to Luxottica.

2005: Separate Showroom Setup

In 2005, Prada worked on distinguishing Miu Miu by establishing a separate showroom for the brand in an Art Nouveau villa, which previously served as Prada's first Milan headquarters.

2006: Advertising Campaign Collaboration

In 2006, Miu Miu collaborated with photographers Inez and Vinoodh for its advertising campaigns.

2006: Paris Fashion Week Debut

In 2006, Miu Miu presented its first womenswear collection during Paris Fashion Week.

2006: Men’s Fall-Winter Show

In 2006, Prada used the Art Nouveau villa, Miu Miu's showroom, as the location for the men’s fall-winter show.

2006: Milan Store Blueprint

In 2006, architect Roberto Baciocchi developed the blueprint for an early series of Miu Miu stores, first applied to the Milan store.

2007: Advertising Campaign Collaboration

In 2007, Miu Miu collaborated with photographers Inez and Vinoodh for its advertising campaigns.

2009: First Independent Store in China

In 2009, Miu Miu opened its first independent store in China at The Mixc in Shenzhen.

2010: Branch Opening in Glasgow

In 2010, Miu Miu opened a branch in Glasgow, Scotland, situated in the Fraser's department store.

May 2011: Hailee Steinfeld as New Face

In May 2011, Miu Miu appointed the then fourteen-year-old actress Hailee Steinfeld as the new younger face of the brand.

2011: North American Store Launches

During the summer and fall of 2011, Miu Miu launched a new North American store in Houston, Texas, at The Galleria, and another in Short Hills, New Jersey.

2011: Advertising Campaign Collaboration

In 2011, Miu Miu collaborated with photographer Bruce Weber for its advertising campaigns.

2011: Launch of Women's Tales Series

In 2011, Miu Miu launched the Women's Tales series, a campaign of short films produced with high-profile female directors featuring Miu Miu's collections.

2012: Guinevere Van Seenus Chosen for Campaign

In 2012, Miu Miu chose 34-year-old U.S. model Guinevere Van Seenus for its campaign.

2012: Advertising Campaign Collaboration

In 2012, Miu Miu collaborated with photographers Mert Alas and Marcus Piggott for its advertising campaigns.

2013: Ava DuVernay's Film Debut

In 2013, Ava DuVernay wrote, directed, and starred in a fifth film for Miu Miu's Women's Tales series.

2013: Agreement with Coty

In 2013, an agreement was made between Coty and Prada.

2014: Advertising Campaign Collaboration

In 2014, Miu Miu collaborated with photographers Inez and Vinoodh for its advertising campaigns.

2015: First Fragrance Launch

In 2015, Miu Miu launched its first fragrance, marking the brand's expansion beyond the fashion and accessories markets, backed by the 2013 agreement with Coty.

2015: Store Opening in Tokyo

In 2015, Miu Miu opened a store designed by Herzog & de Meuron in the Aoyama district of Tokyo.

2015: Ad Banning Controversy

In 2015, the UK’s Advertising Standards Authority banned a Miu Miu ad with actress Mia Goth that ran in British Vogue, following a complaint that Goth (then 22) looked underage due to "minimal make up".

2017: Advertising Campaign Collaboration

In 2017, Miu Miu collaborated with photographer Alasdair McLellan for its advertising campaigns.

2017: Sloane Street Store Reopening

In 2017, the Miu Miu Sloane Street store in London reopened after a refurbishment and introduced a customisation service for customers to design their own heels, making it the only Miu Miu store worldwide to offer this service.

2018: Elle Fanning as New Face

In 2018, actress Elle Fanning became the face of the Miu Miu brand.

2020: Introduction of Upcycled by Miu Miu

In 2020, Miu Miu launched Upcycled by Miu Miu, a limited collection featuring vintage dresses from the 1930s through the 1980s that have been tweaked and refashioned.

2020: Renewed Interest

In the 2020's, Miu Miu has experienced a renewed interest from a younger customer.

October 2021: Im Yoon-ah as Brand Ambassador

In October 2021, South Korean singer and actress Im Yoon-ah was selected as a Miu Miu brand ambassador.

June 2023: Momo Hirai as Japanese Ambassador

In June 2023, Japanese singer and dancer Momo Hirai was selected as Miu Miu's Japanese ambassador.

August 2023: Minnie as House Ambassador

In August 2023, (G)I-dle’s Minnie was chosen as a new House Ambassador for Miu Miu.

2023: Advertising Campaign Collaboration

In 2023, Miu Miu collaborated with photographer Steven Meisel for its advertising campaigns.

2023: Sales Figures Increase

Miu Miu's full year sales figures for 2023 were up by 82% year-over-year.

2024: Advertising Campaign Collaboration

In 2024, Miu Miu collaborated with photographer Steven Meisel for its advertising campaigns.

2024: Revenue Increase

In 2024, Miu Miu experienced a remarkable increase in growth and the brand's revenues increased by 105% in the third quarter and 97% in the first nine months.

2024: Impression Awards Recognition

In 2024, Miu Miu’s Spring 2024 show was chosen as the 'best of the year' at the Impression Awards.

2025: Reopening in London

In 2025, Miu Miu reopened in London with a 7,500 square feet store at 150 New Bond Street. Also, Prada Holding would purchase the building for an estimated GBP £250 million.