Nike Shox, introduced in 2000, is a cushioning technology integrated into Nike sneakers. Its key feature is an array of hollow polyurethane columns, typically arranged in a square formation under the heel, designed to provide enhanced support and shock absorption. While the initial design featured four circular columns, subsequent models incorporated variations in column shapes, such as triangular or rectangular arrangements, and sometimes included additional columns to optimize stability and performance.
In 1984, designer Bruce Kilgore started the research for the Nike Shox project, inspired by indoor track sprinters.
During the 2000 Summer Olympics, Vince Carter famously wore the Nike Shox BB4 when he performed "le dunk de la mort".
In 2000, Nike released the first Shox shoe, featuring a polyurethane hollow column support system in the heel.
Vince Carter wore a white and varsity red colorway of the Nike Shox BB4 during the 2001 NBA All-Star Game.
On February 17, 2006, BBC News reported that Nike had filed a patent infringement lawsuit against Adidas, claiming that their trainers replicated Nike's technology.
In 2016, Nike created an Air Force 1 prototype with Shox cushioning, which was never released publicly. An ex-employee later sold a proficiency testing sample at an eBay auction, in collaboration with sneaker collector Jordan Geller. The shoe is now owned by Support Your Localz.
Throughout the 2018–19 NBA season, Vince Carter was seen wearing the Nike Shox BB4 in various colorways.
On June 29, 2019, Nike commemorated Vince Carter's career by re-releasing his first signature shoe, the Shox BB4, in various colorways, including the "Olympics" variant.
On October 11, 2019, Nike re-released the Shox BB4 in the white and varsity red colorway that Vince Carter wore during the 2001 NBA All-Star Game.
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