Andrew Heiskell, who was the chief executive officer of Time Inc. at the time and the former publisher of the weekly Life magazine, is credited with coming up with the idea for People. The founding managing editor of People was Richard Stolley, a former assistant managing editor at Life and the journalist who acquired the Zapruder film of the John F. Kennedy assassination for Time Inc. in 1963. People's first publisher was Richard J. "Dick" Durrell, another Time Inc. veteran.
Stolley characterized the magazine as "getting back to the people who are causing the news and who are caught up in it, or deserve to be in it. Our focus is on people, not issues." Stolley's almost religious determination to keep the magazine people-focused contributed significantly to its rapid early success. It is said that although Time Inc. pumped an estimated $40 million into the venture, the magazine only broke even 18 months after its debut on February 25, 1974. Initially, the magazine was sold primarily on newsstands and in supermarkets. To get the magazine out each week, founding staff members regularly slept on the floor of their offices two or three nights each week and severely limited all non-essential outside engagements. The premiere edition for the week ending March 4, 1974, featured actress Mia Farrow, then starring in the film The Great Gatsby, on the cover. That issue also featured stories on Gloria Vanderbilt, Aleksandr Solzhenitsyn and the wives of U.S. Vietnam veterans who were missing in action. The magazine was, apart from its cover, printed in black-and-white. The initial cover price was 35 cents (equivalent to $2.16 in 2023).
In all the years since its inception, People Magazine Yearbook has covered events from the previous year and not the year on the front cover, and this is true even from the time period when it was called Private Lives. For example, People Magazine Yearbook 2008 covered events of 2007. And People Magazine Yearbook 1998 covered the events of the Year 1997. 2014 was the last year for this to happen. The 2014 yearbook covered events of 2013. In 2015, a shift happened in the magazine that changed for the first time the year it actually covered within its pages. Instead of covering the events of 2014, this issue covered the events of 2015 and arrived on the stands towards the end of 2015. To make the shift properly understood, the first page of this yearbook included a tagline "The Most Memorable Moments of 2015". With this move, People Magazine Yearbook changed its own 25-year-old tradition. This shift, however, resulted in the year 2014 never being covered by the People Magazine Yearbook and 2014 became the only year not to be covered since its inception in 1991. Since then, the People Magazine Yearbook has been covering events of the same year that are on the Front Page. Another typeface change was experimented for two years when People Magazine Yearbook 2013! and People Magazine Yearbook 2014! had an exclamation mark following the year. This was dropped in the 2015 Yearbook and the publication discarded the exclamation mark. However, this issue dropped the Bold writing of the "Year" on the front cover and replaced it with a more inconspicuous style and it was like that until the 2019 issue.
The People Magazine Yearbook was first published in the Year 1991 by The Time Inc. Magazine Company and it was called "Private Lives". This issue did not mention any year conspicuously on the front page or the inner page but the front flap of the hardcover version of the magazine described Private Lives as "People's chronicle of an extraordinary year - 1990", clearly describing that the events covered inside were from 1990. Next Year, the 1992 sequel to Private Lives was published and it was called "Private Lives Volume II". The first page had an additional tagline that described the magazine as The Year in Review: 1991 Private Lives. In 1993, there was another change in the publication and also its cover title. The year was added on the cover for the first time and this annual issue was called "Private Lives 1993". The "Year" appeared in Bold on the front cover. The first page described the publication as Private Lives The Year in Review: 1992. Next year, in 1994, People Books released Private Lives 1994 with the first page that said Private Lives Year in Review: 1993. The year 1996 ushered in the single biggest change in the magazine title. The title was reworked and found a new moniker - It was called "People Yearbook 1995". Previous title of "Private Lives" was dropped completely and the publication was defined as a "yearbook" for the first time.
In December 2014, People selected its first and only Sexiest Woman Alive, Kate Upton. Cindy Crawford and Richard Gere were declared "Sexiest Couple of the Year" on October 19, 1993.
In 1996, Time Inc. launched a Spanish-language magazine entitled People en Español. The company has said that the new publication emerged after a 1995 issue of the original magazine was distributed with two distinct covers, one featuring the murdered Tejano singer Selena and the other featuring the hit television series Friends; the Selena cover sold out while the other did not. Although the original idea was that Spanish-language translations of articles from the English magazine would comprise half the content, People en Español over time came to have entirely original content.
In 1998, the magazine introduced a version targeted at teens, called Teen People. However, on July 27, 2006, the company announced that it would shut down publication of Teen People immediately. The last issue to be released was scheduled for September 2006. In exchange, subscribers to this magazine received Entertainment Weekly for the rest of their subscriptions. There were numerous reasons cited for the publication shutdown, including a downfall in ad pages, competition from both other teen-oriented magazines and the internet, and a decrease in circulation numbers. Teenpeople.com was merged into People.com in April 2007. People.com will "carry teen-focused stories that are branded as TeenPeople.com", Mark Golin, the editor of People.com explained. On the decision to merge the brands, he stated, "We've got traffic on TeenPeople, People is a larger site, why not combine and have the teen traffic going to one place?"
In 2002, People introduced People Stylewatch, a title focusing on celebrity style, fashion, and beauty – a newsstand extension of its Stylewatch column. Due to its success, the frequency of People Stylewatch was increased to 10 times per year in 2007. In spring 2017, People Stylewatch was rebranded as PeopleStyle. In late 2017, it was announced that there would no longer be a print version of PeopleStyle and it would be a digital-only publication.
People is an American weekly magazine that specializes in celebrity news and human-interest stories. It is published by Dotdash Meredith, a subsidiary of IAC. With a readership of 46.6 million adults in 2009, People had the largest audience of any American magazine, but it fell to second place in 2018 after its readership significantly declined to 35.9 million. People had $997 million in advertising revenue in 2011, the highest advertising revenue of any American magazine. In 2006, it had a circulation of 3.75 million and revenue expected to top $1.5 billion. It was named "Magazine of the Year" by Advertising Age in October 2005, for excellence in editorial, circulation, and advertising. People ranked number 6 on Advertising Age's annual "A-list" and number 3 on Adweek's "Brand Blazers" list in October 2006.
People is perhaps best known for its yearly special issues naming the "World's Most Beautiful", "Best & Worst Dressed", and "Sexiest Man Alive". The magazine's headquarters are in New York City, and it maintains editorial bureaus in Los Angeles and in London. In 2006, for financial reasons, it closed bureaus in Austin, Miami, and Chicago.
In a July 2006 Variety article, Janice Min, Us Weekly editor-in-chief, blamed People for the increase in cost to publishers of celebrity photos:
On July 26, 2013, Outlook Group announced that it was closing down the Indian edition of People, which began publication in 2008.
The 2016 Yearbook was a special "flip cover" issue wherein it combined a special edition memorabilia to cherish the memories of people who died in 2016. The list included Prince, David Bowie, Nancy Reagan, Alan Rickman, Doris Roberts, Muhammad Ali etc. The special edition could be accessed by flipping over the magazine. In November 2017, Meredith Corporation announced that it would acquire Time Inc. for $2.8 billion. The acquisition was completed on January 31, 2018. Time Magazine, People Magazine and also People Magazine Yearbook are now published by Meredith Corporation. The copyright of the 2018 Yearbook was described as belonging to Time Inc. Books, a division of Meredith Corporation and published by People Books, an imprint of Time Books. This issue included the tagline, "The Most Memorable Moments of 2018" on the cover. However, in the 2019 Yearbook, the copyright was described as belonging to Meredith Corporation, without any prominent tagline. The prominent bold writing of the "Year" on the front cover made a comeback with the 2020 Yearbook, along with a tagline saying "Our Extraordinary Year Together". The trend continued with the 2021 Yearbook, along with a tagline saying, "When We All Got Together Again".
The magazine has inspired the television series People Magazine Investigates, a true crime series which debuted in 2016 on Investigation Discovery, and People Puzzler, a crossword puzzle-themed game show which debuted in 2021 on Game Show Network.
In September 2016, in collaboration with Entertainment Weekly, People launched the People/Entertainment Weekly Network. The "free, ad-supported online-video network ... covering celebrities, pop culture, lifestyle and human-interest stories", was rebranded as PeopleTV in September 2017.
In December 2016, LaTavia Roberson engaged in a feud with People after alleging they misquoted and misrepresented her interview online.
Meredith purchased Time Inc., including People, in 2017. In 2019, People editor Jess Cagle announced he was stepping down from his role. It was later announced he would be replaced by deputy editor Dan Wakeford, who previously worked for In Touch Weekly. Liz Vaccariello was named the new Editor in Chief on February 23, 2022, replacing Dan Wakeford.
In 2019, People selected its first Cutest Baby Alive, Andy Cohen's son Benjamin. In 2020, Anderson Cooper's son, Wyatt Morgan, was named the Cutest Baby Alive.
In 2020, Goldie Hawn, Kate Hudson, and Hudson's daughter Rani made history becoming the first multigenerational cover stars of the Beautiful Issue. In addition, Hawn and her granddaughter concurrently became the oldest and youngest to cover the Beautiful Issue.
On October 6, 2021, Dotdash agreed to purchase Meredith, which still owned People and sister magazines such as Entertainment Weekly, InStyle, and Chip and Joanna Gaines' Magnolia Journal, in a $2.7 billion deal. The purchase would be finalized on December 1, 2021.