How Playboi Carti built a successful career. Explore key moments that defined the journey.
Playboi Carti, born Jordan Terrell Carter, is an influential American rapper recognized for his experimental vocal style, fashion sense, and role in pioneering the rage subgenre of hip-hop. His atmospheric and avant-garde music emphasizes mood and persona, often featuring unconventional vocal techniques like his signature "baby voice." While not prioritizing traditional lyricism, Carti has become a defining figure in contemporary hip-hop and popular culture.
In 2011, Playboi Carti began his musical career under the stage name Sir Cartier, self-releasing early tracks on SoundCloud.
In 2013, Playboi Carti rebranded himself and expanded his reach by sharing his music on platforms like Newgrounds.
In 2014, Playboi Carti met Ethereal and joined the Awful Records roster, crediting Ethereal with helping him develop his distinctive sound.
In 2015, Playboi Carti began attracting widespread attention with the release of his singles "Broke Boi" and "Fetti", featuring Dash and Maxo Kream, on SoundCloud.
On October 31, 2016, Playboi Carti was featured on two tracks from ASAP Mob's debut studio album, Cozy Tapes Vol. 1: Friends, contributing to "Telephone Calls" and appearing on "London Town".
In 2016, Playboi Carti signed with ASAP Rocky's AWGE imprint, a joint venture with Interscope Records, furthering his career in the music industry.
In April 2017, Playboi Carti released his self-titled debut mixtape, which received attention from major music publications and debuted at number 12 on the Billboard 200. It featured the singles "Magnolia" and "Wokeuplikethis" featuring Lil Uzi Vert.
In June 2017, Playboi Carti was featured on the cover of XXL as part of its annual "Top 10 Freshman List".
In September 2017, Playboi Carti teased a collaboration mixtape with Lil Uzi Vert titled 16*29.
In 2017, Playboi Carti gained mainstream attention with his self-titled debut mixtape, which peaked at number 12 on the Billboard 200 and featured the singles "Magnolia" and "Wokeuplikethis" (featuring Lil Uzi Vert).
In 2017, Playboi Carti met Raf Simons at a fashion show in New York City. Also in 2017, he told Vogue that he considers Kanye West and ASAP Rocky his fashion inspirations.
In May 2018, Playboi Carti released his debut studio album, Die Lit, which was a commercial success and received positive reviews.
In August 2018, Playboi Carti announced his second studio album, Whole Lotta Red, which would be released two years later.
In 2018, Playboi Carti's debut studio album, Die Lit, was released and met with commercial success, debuting at number three on the Billboard 200.
In 2019, Playboi Carti founded the American record label and rap collective Opium (stylized as 00pium) based in Atlanta, Georgia.
In April 2020, Playboi Carti broke his musical silence by releasing the single "@ Meh", which peaked at number 35 on the Billboard Hot 100.
In November 2020, Playboi Carti announced that Whole Lotta Red was complete and had been submitted to his label.
In December 2020, Playboi Carti released his second studio album, Whole Lotta Red, on Christmas Day, which debuted at number one on the Billboard 200.
In 2020, Playboi Carti released his album "Whole Lotta Red", showcasing experimentation with punk and metal influences, marking a significant shift in his artistic direction.
In 2020, Playboi Carti's second album, Whole Lotta Red, became his first number-one album on the Billboard 200 and was later ranked among the greatest hip-hop albums by Rolling Stone.
On March 10, 2021, Playboi Carti hinted at a new album on Instagram.
In June 2021, Playboi Carti was featured on Pi'erre Bourne's "Switching Lanes", from his album The Life of Pi'erre 5.
In August 2021, Playboi Carti revealed the title of his new album, Narcissist, and set a release date for September 13.
In July 2022, Playboi Carti served as an executive producer for his signee, Ken Carson's album X.
In March 2023, Playboi Carti performed an unreleased track at Rolling Loud California.
In June 2023, Playboi Carti collaborated with The Weeknd and Madonna on the song "Popular".
In July 2023, Playboi Carti performed "Pop Out", which later appeared on Music, at Wireless Festival. He also appeared on Travis Scott's album Utopia, on the track "Fein".
In July 2023, the Antagonist Tour, which was originally planned, was postponed and cancelled.
On December 8, 2023, Playboi Carti released the track "Different Day" through the Opium Instagram account, accompanied by a full-length music video.
On January 1, 2024, Playboi Carti released "Backr00ms" featuring Travis Scott as a promotional single for his third studio album, Music.
In February 2024, Playboi Carti made a guest appearance during Travis Scott's performance at the 66th Annual Grammy Awards. He was also featured on Kanye West's and Ty Dolla Sign's album Vultures 1 on the tracks "Carnival" and "Fuk Sumn".
In March 2024, Playboi Carti released the promotional single "K Pop" through the Opium Instagram account. He was also featured on Metro Boomin's and Future's song "Type Shit" and Camila Cabello's single "I Luv It".
In August 2024, Playboi Carti was featured on Kanye West's and Ty Dolla Sign's Vultures 2, on the track "Field Trip".
In September 2024, Playboi Carti released the single "All Red", his first solo streaming release since 2020's "@ Meh". Later that month, he collaborated with The Weeknd on the song "Timeless".
On December 15, 2024, Playboi Carti performed at Rolling Loud in Miami and played five new songs.
In 2024, Playboi Carti had a series of high-profile collaborations, including Travis Scott's "Fein" and Kanye West and Ty Dolla Sign's "Carnival", with "Carnival" becoming his first number-one single on the Billboard Hot 100.
In March 2025, Playboi Carti released his third studio album, Music, which became his second consecutive number-one record on the Billboard 200. He also released the album's deluxe edition, titled Music - Sorry 4 Da Wait.
In April 2025, Playboi Carti featured on Ken Carson's album More Chaos, on the song "Off the Meter", alongside Destroy Lonely.
On July 15, 2025, Playboi Carti was denied entry to Canada, leading to the cancellation of his scheduled opening acts for The Weeknd.
In August 2025, Playboi Carti announced the Antagonist Tour, with support from Opium signees Ken Carson, Destroy Lonely, the duo Homixide Gang, and affiliate ApolloRed1.
In 2025, Playboi Carti released his third album, Music, which received generally positive reviews and became his second consecutive number-one on the Billboard 200. It featured the promotional single, "Evil J0rdan".
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