From career breakthroughs to professional milestones, explore how Rauw Alejandro made an impact.
Rauw Alejandro, born Raúl Alejandro Ocasio Ruiz, is a celebrated Puerto Rican singer and songwriter recognized for his versatility across reggaeton, Latin R&B, urbano, Latin trap, rhythmic pop, and ballads. He has garnered critical acclaim and industry recognition, including two Latin Grammy Awards, two Billboard Latin Music Awards, and an iHeartRadio Music Award. His live performances have been lauded by Rolling Stone, which hailed him as "the greatest showman in Latin music," drawing comparisons to Broadway productions due to their elaborate nature.
In 2014, Rauw Alejandro began his music career by publishing songs on SoundCloud.
In 2014, to improve his mood after quitting soccer, Rauw Alejandro switched to a music career and began publishing songs through SoundCloud.
In November 2016, Rauw Alejandro released his debut mixtape titled Punto de Equilibrio.
In January 2017, Rauw Alejandro signed a music deal with Duars Entertainment.
In December 2017, Rauw Alejandro released his first single as lead artist, "Toda", with Alex Rose.
In May 2018, a remix of "Toda", featuring Cazzu, Lenny Tavárez, and Lyanno, was released.
In November 2018, "Toda" peaked at #29 on the Billboard Hot Latin Songs charts.
In 2018, Sony Music Latin chose Rauw Alejandro to be part of "Los Próximos", a musical project seeking new talents, leading to collaborations with other artists.
In January 2019, Rauw Alejandro released his single "Que le dé" with Nicky Jam.
In December 2019, Rauw Alejandro's song "Fantasías", with Farruko, peaked at the #12 spot on the US Hot Latin Songs chart.
On September 4, 2020, Rauw Alejandro was featured on the remix and in the music video for the Lyanno song "En Tu Cuerpo", also featuring Lenny Tavárez and María Becerra.
By November 2020, the music video for the remix of "Toda" had over 1 billion views on YouTube.
On May 20, 2021, Rauw Alejandro released "Todo de Ti", which peaked at the number 2 spot on Spotify's Top Songs Global chart.
On June 25, 2021, Rauw Alejandro released his sophomore album, Vice Versa.
In July 2021, Rauw Alejandro was featured on the Jennifer Lopez song "Cambia el Paso" and appeared in its accompanying music video.
In April 2022, Rauw Alejandro was featured on Shakira's single "Te Felicito" and in its music video, reaching top positions in Latin America and Spain, and charting in other countries.
On November 15, 2024, Rauw Alejandro released his album titled Cosa Nuestra through Sony Music Latin and Duars Entertainment, which features 18 tracks and collaborations with Laura Pausini, Romeo Santos, and Bad Bunny.
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