Chevrolet, often called Chevy or Chev, is a prominent American automobile division of General Motors (GM). It's a major brand within GM's global portfolio. Chevrolet manufactures and markets a diverse range of vehicles in North America, encompassing everything from compact cars to medium-duty trucks. The brand's strong recognition leads to its name sometimes being used synonymously with General Motors itself or its products, such as the GM LS1 engine being linked to the Chevrolet small-block engine.
In 1904, William Durant took over the Flint Wagon Works and Buick Motor Company of Flint, Michigan.
William Durant had founded General Motors in 1908.
In 1910, William C. Durant was dismissed from his senior management position at General Motors, a company he founded in 1908.
On November 3, 1911, Louis Chevrolet, Arthur Chevrolet, and William C. Durant started the Chevrolet Motor Car Company.
On November 8, 1911, the Chevrolet Motor Car Company was officially incorporated, founded by Louis and Arthur Chevrolet, William C. Durant, and several investment partners.
On November 12, 1911, an example logo appeared in an advertisement for Coalettes in the Atlanta Constitution.
In 1911, design work for the first Chevy, the costly Series C Classic Six, was drawn up by Etienne Planche, following instructions from Louis Chevrolet.
In 1912, the first C prototype was ready months before Chevrolet was actually incorporated, and fine tuned throughout the early part of 1912.
The first actual Chevrolet production model was released in 1913.
In 1914, Chevrolet first used the "bowtie emblem" logo on the H series models (Royal Mail and Baby Grand) and The L Series Model (Light Six).
In 1914, Louis Chevrolet sold his share in the company to Durant due to design differences.
By 1916, with the success of the cheaper Series 490, Chevrolet was profitable enough to allow Durant to repurchase a controlling interest in General Motors.
On May 2, 1918, Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors through a reverse merger.
In 1918, after the deal was completed, Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. In 1918 Chevrolet introduced the Series D, a V8-powered model.
Beginning in 1919, GMC commercial grade trucks were rebranded as Chevrolet, sharing chassis and appearance with Chevrolet passenger cars.
In 1919, Alfred Sloan designated Chevrolet to compete with Ford's Model T by selling mainstream vehicles.
In 1919, Chevrolet's factories were located at Flint, Michigan, and branch assembly locations were sited in various cities.
Since 1919, Campbell-Ewald had served Chevrolet as an advertising agency, before being replaced in 2010.
Until 1921, Chevrolet Corporate headquarters were located at 57th and Broadway in New York City until January when the office was relocated to the General Motors Building at Cadillac Place in Detroit. In January 1921 a General Motors management survey recommended that the Chevrolet Division be cancelled, but Alfred P. Sloan Jr. recommended that the division be saved and William S. Knudsen was made Vice President of Operations.
In May 1925, the Chevrolet Export Boxing plant at Bloomfield, New Jersey was repurposed from a previous owner where Knock-down kits for Chevrolet, Oakland, Oldsmobile, Buick and Cadillac passenger cars, and both Chevrolet and G. M. C. truck parts are crated and shipped by railroad to the docks at Weehawken, New Jersey for overseas GM assembly factories.
After the Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three".
By 1929, Chevrolet overtook Ford as the best-selling car in the United States with the Chevrolet International.
In 1929, Chevrolet introduced the "Stovebolt" overhead-valve inline six-cylinder engine, giving them a marketing edge over Ford.
On September 23, 1933, McLaughlin's were given GM Corporation stock for the proprietorship of their Company.
In 1933 Chevrolet launched the Standard Six, advertised as the cheapest six-cylinder car on sale in the United States.
Louis Chevrolet passed away in 1941.
Arthur Chevrolet passed away in 1946.
William C. Durant passed away in 1947.
In 1953, Chevrolet produced the Corvette, a two-seater sports car with a fiberglass body.
In 1955, the basic Chevrolet small-block V8 design made its debut and has remained in continuous production since.
In 1957, Chevy introduced its first fuel injected engine, the Rochester Ramjet option on Corvette and Chevrolet Bel Air passenger cars.
In 1960, Chevrolet joined the "compact car" market by introducing the Corvair, with a rear-mounted air-cooled engine.
In 1963, one out of every ten cars sold in the United States was a Chevrolet.
In 2000, Chevrolet brought back the iconic Impala as a mid-sized front-wheel drive four-door sedan.
In 2000, FutureBrand, part of Interpublic Group of Companies, began working with General Motors. The collaboration included commissioning a font later sold as Klavika Condensed.
In 2004, Chevrolet unified all vehicle models with the gold bowtie, to differentiate itself from Ford and Dodge.
In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet".
In 2006, as part of Chevrolet's re-design, FutureBrand was involved in the commissioning of a font that was later sold as Klavika Condensed.
Chevrolet division recovered from the economic downturn of 2007-2010.
In 2007, General Motors allowed AJS-Production SA to register the Louis Chevrolet trademark for a line of premium quality Swiss watches marketed under the Louis Chevrolet brand name. The watches are not marketed or produced in association with General Motors.
In 2009, China became Chevrolet's third-largest market, with sales of 332,774 vehicles.
In May 2010, Chevrolet's advertising account was awarded to Goodby, Silverstein and Partners, replacing Campbell Ewald.
As of 2010, Chevrolet had operations in over 140 countries.
By 2010, Chevy sold just over half a million vehicles in China, with the Cruze being its best seller there.
In 2010, a memo was sent to Chevrolet employees, instructing them to consistently use 'Chevrolet' instead of 'Chevy' to maintain a consistent brand message. A 'Chevy' can was placed in the hallway, with employees expected to deposit a quarter each time they used 'Chevy' instead of Chevrolet.
In 2010, following the memo incident, Ian Beavis stated that marketers cannot control consumer nicknames for products, but nicknames do not work in new markets. GM published a statement clarifying that the note did not discourage customers or fans from using the Chevy name. The Chevy Runs Deep campaign continued to use 'Chevy,' while Driving Our World Forward and Find New Roads campaigns used 'Chevrolet'.
In late 2010 General Motors began production of the plug-in hybrid Chevrolet Volt, sold as the Opel/Vauxhall Ampera in Europe.
In 2011, Chevrolet's global sales set a record with 4.76 million vehicles sold worldwide.
In 2011, General Motors fully acquired GM Daewoo and created GM Korea. The Daewoo brand was discontinued in South Korea and succeeded by Chevrolet.
In March 2012, two competing agencies, Goodby, Silverstein and Partners, and McCann Erickson Worldwide, formed an equal joint venture called Commonwealth to handle most of Chevrolet's ads worldwide, excluding China, India and Uzbekistan.
In late 2013, GM announced that the Chevrolet brand would be withdrawn from Europe from 2016 onward, except for the Camaro and Corvette.
In 2014, the last generation of the Chevrolet Impala was redesigned to be larger and classified as a full-size passenger car.
In October 2015, combined global Chevrolet Volt/Opel Ampera sales passed the 100,000 unit milestone.
In 2015, Chevrolet's advertisement, featuring spokesperson Potsch Boyd, claimed that Chevrolet was more reliable than Toyota, Honda, and Ford based on a nationwide survey. However, the survey was based on 2015 model year vehicles, some of which had been updated since then. Ford, Honda, and Toyota challenged the accuracy of this claim, and Consumer World noted that independent studies contradicted it.
As of June 2016, the Chevrolet Volt family of vehicles ranks as the world's all-time top selling plug-in hybrid.
In July 2016, Chevrolet Volt sales in the American market passed the 100,000 milestone.
In October 2016, GM began production of the Chevrolet Bolt EV, the first ever affordable mass market all-electric car with a range over 200 mi (320 km).
In 2016, Chevrolet was withdrawn from Europe, with the exception of the Camaro and Corvette, completing the announcement made in 2013.
In 2017, The Chevrolet Bolt won several awards including the 2017 Motor Trend Car of the Year award, the 2017 AutoGuide.com Reader's Choice Green Car of the Year, Green Car Reports Best Car To Buy 2017, Green Car Journal's 2017 Green Car of the Year, and was listed in Time magazine's Best 25 Inventions of the Year of 2016.
In 2018, Chevrolet returned to the Oceania region after a 50-year absence, represented by Holden Special Vehicles (HSV), with the launch of the Camaro and Silverado pickup truck.
In December 2019, AvtoVAZ acquired General Motors' stake in their former GM-AvtoVAZ joint venture. As part of the deal, AvtoVAZ kept using the Chevrolet branding for the Niva models.
In August 2020, AvtoVAZ replaced Chevrolet branding with Lada for the Niva models.
In 2020, the Chevrolet Impala production ended.
On February 14, 2021, Chevrolet unveiled the 2022 Bolt EUV and redesigned Bolt EV.
In 2021, General Motors Specialty Vehicles (GMSV) assumed responsibility for the distribution and sales of Chevrolet vehicles in Oceania, commencing with the Silverado.
Chevrolet released the 2022 Bolt EUV and redesigned Bolt EV in 2022.
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