History of Toyota in Timeline
Toyota Motor Corporation, a Japanese multinational automotive manufacturer, is headquartered in Toyota City, Aichi, Japan. Founded by Kiichiro Toyoda in 1937, it has grown to become the world's largest automobile manufacturer, producing around 10 million vehicles annually. The company's extensive history began with innovations in automated loom technology and later transitioned to automobile production under Kiichiro Toyoda's leadership. It has been a global leader in the automotive industry.
1924: Invention of Toyoda Model G Automatic Loom
In 1924, Sakichi Toyoda invented the Toyoda Model G Automatic Loom, an innovation that introduced the jidoka principle, stopping machines upon detecting a problem, which later became a part of the Toyota Production System.
1929: Sale of Automatic Loom Patent
In 1929, the patent for the Toyoda Model G Automatic Loom was sold to the British company Platt Brothers, providing the capital necessary for Toyota's future automobile development.
September 1, 1933: Establishment of Automobile Division
On September 1, 1933, Toyoda Automatic Loom Works established an Automobile Division, signaling the company's formal entry into the automotive industry.
January 29, 1934: Declaration to Manufacture Automobiles
On January 29, 1934, Toyoda Automatic Loom Works officially declared its intention to begin manufacturing automobiles, a significant step in the company's history.
September 25, 1934: Completion of Prototype Toyota Type A Engine
On September 25, 1934, Toyoda Automatic Loom Works completed the prototype of the Toyota Type A engine, marking an important milestone in its automotive development efforts.
1934: Development of Type A Engine
In 1934, while still a department of Toyota Industries, the company developed its first product, the Type A engine, marking a significant step in its journey towards becoming a major automaker.
August 25, 1935: Completion of First Truck: G1
On August 25, 1935, Toyota completed its first truck, the G1, which debuted in Tokyo on November 21. The G1 became the company's first production model, sold for ¥2,900.
April 1936: Completion of First Passenger Car: Model AA
In April 1936, Toyoda's first passenger car, the Model AA, was completed, offering a competitive price that was cheaper than Ford or GM cars, and marking a significant achievement in Toyota's automotive history.
September 1936: Public Competition for New Logo
In September 1936, Toyota held a public competition to design a new logo. The winning entry featured the katakana letters for 'Toyoda' in a circle, although the name was later changed to 'Toyota' for its simplicity and auspiciousness.
September 19, 1936: Designation as an Automotive Manufacturer
On September 19, 1936, the Japanese imperial government officially designated Toyota Automatic Loom Works as an automotive manufacturer, recognizing its growing capabilities in vehicle production.
1936: First Passenger Car: Toyota AA
In 1936, Toyota developed its first passenger car, the Toyota AA, marking the company's entry into the passenger automobile market and laying the foundation for future growth.
1936: Toyota enters passenger car market with Model AA
In 1936, Toyota made its entry into the passenger car market with the Model AA and organized a competition to create a new logo that emphasized speed. Among 27,000 entries, the chosen logo led to a rebranding from "Toyoda" to "Toyota", which was considered more auspicious in Japanese culture.
August 28, 1937: Incorporation of Toyota Motor Corporation
On August 28, 1937, Toyota Motor Corporation was officially incorporated. Founded by Kiichiro Toyoda, the company is headquartered in Toyota City, Aichi, Japan, and has grown to become the largest automobile manufacturer in the world.
1938: Establishment of Toyota's Honsha plant
In 1938, Toyota established the Honsha plant, a significant manufacturing facility near its headquarters in Toyota City, Japan. The plant remains a crucial part of Toyota's extensive manufacturing operations.
August 14, 1945: Bombing of Toyota's Koromo Plant
On August 14, 1945, one day before Japan's surrender in World War II, Toyota's Koromo Plant was bombed by Allied forces, significantly impacting its operations and marking a challenging period for the company.
1947: Cold War Shifts U.S. Priorities
By 1947, the emerging global Cold War shifted U.S. priorities from punishing Japan to promoting political stability and economic rebuilding, setting the stage for Japanese automakers, including Toyota, to resume full-scale production in subsequent years.
1947: Toyota enters the pickup truck market
In 1947, Toyota entered the pickup truck market with the SB model, primarily sold in Japan and select Asian markets.
1948: Development of Toyota's corporate philosophy
In 1948, Toyota began developing its corporate philosophy, which later became known as the Toyota Way. This philosophy emphasizes continuous improvement and respect for people, forming the core of Toyota's management approach.
1949: Economic Stabilization and Production Resumption
In 1949, under new U.S. policies, Japanese automakers were allowed to resume passenger car production. However, an economic stabilization program led to financial challenges, prompting a bailout from the Bank of Japan and subsequent company reforms.
1950: Origins of the Toyota Production System
In 1950, Toyota executives explored multiple influences for their production system, including the just-in-time distribution from Piggly-Wiggly, W. Edwards Deming's writings, and WWII US government training programs. These studies contributed to the development of the Toyota Production System.
1950: Toyota company split
In 1950, Toyota was divided into Toyota Motor Co. and Toyota Motor Sales Co., marking a significant restructuring of the company.
1950: Toyota's Recovery and The Toyota Way
In 1950, amidst the Korean War, Toyota received a significant order from the U.S. Army for 1,000 trucks, aiding its recovery from financial difficulty. This period also saw the development of The Toyota Way and the Toyota Production System, inspired by learnings from U.S. manufacturers.
1951: City of Koromo renamed Toyota
In 1951, the city of Koromo in Japan was renamed Toyota, aligning with the automaker's name. Toyota City, located in Aichi Prefecture, houses the main headquarters of the company.
March 27, 1952: Death of Kiichiro Toyoda
On March 27, 1952, Kiichiro Toyoda, founder of Toyota, died unexpectedly. His passing marked the end of an era for Toyota, just as the company was embarking on the development of its first full-fledged passenger car, the Toyopet Crown.
June 1953: Completion of Toyopet Crown Prototypes
In June 1953, Toyota completed the first prototypes of the Toyopet Crown, marking a significant advancement in its development of passenger cars. These prototypes underwent extensive testing before the car eventually went on sale.
1954: Introduction of Toyota RK truck
In 1954, Toyota introduced the RK truck, which was later renamed the Stout in 1959, continuing its expansion in the pickup truck market.
August 1955: Launch of Toyopet Crown
In August 1955, Toyota launched the Toyopet Crown. This marked the company's successful entry into the passenger car market, with the vehicle receiving positive reviews from around the world for its design and performance.
1955: Toyota Expands into Saudi Arabia
In 1955, Toyota entered the Saudi Arabian market with its Land Cruisers, following an agreement with Abdul Latif Jameel. This marked the beginning of Toyota's aggressive expansion into international markets.
1956: Expansion into Yemen
In 1956, Toyota expanded its international presence by introducing Land Cruisers into Yemen, further solidifying its position in the Middle Eastern market.
October 31, 1957: Toyota begins operations in North America
On October 31, 1957, Toyota began its operations in North America, marking the start of its presence in the region. This expansion laid the groundwork for Toyota's future growth and influence in the market.
1958: Entry into the United States Market
In 1958, Toyota attempted to enter the United States market with the Toyopet Crown. The company faced challenges due to the car's performance and pricing, leading to a reevaluation of its export strategy.
1958: Toyota's First Production Facility Outside Japan
In 1958, Toyota established its first production facility outside Japan in Brazil, marking a significant step in its global expansion strategy.
1959: Feedback on Toyota's Naming Challenges
In 1959, Toyota Motor Sales, USA's first sales administrator, James F. McGraw, highlighted the challenges of the 'Toyota' name in the U.S. market, suggesting that the name sounded like 'toy,' which could imply weakness.
1959: Toyota Stout renaming
In 1959, Toyota's RK truck was renamed the Stout, reflecting its evolving lineup of durable vehicles.
1963: Australia begins assembling Toyotas
In 1963, Australia became one of the first countries outside Japan to assemble Toyota vehicles, marking the start of Toyota's global manufacturing expansion.
1963: Toyota starts operations in Europe
In 1963, Toyota began its operations in Europe, establishing a significant presence with production facilities across the continent. This expansion marked the start of Toyota's influence in the European automotive market.
1965: Success with Toyota Corona in the U.S.
In 1965, Toyota found success with its redesigned Toyota Corona in the U.S. market. The car's new powerful engine helped increase sales, leading to Toyota becoming the third-best-selling import brand in the country by 1967.
1966: Sales Increase of Toyota Vehicles in the U.S.
In 1966, sales of Toyota vehicles in the U.S. increased to more than 20,000 units, thanks to the success of the Toyota Corona, marking a significant achievement in Toyota's American market strategy.
1967: Toyota Becomes Third-Best-Selling Import Brand in the U.S.
By 1967, Toyota had become the third-best-selling import brand in the United States, a testament to the success of its strategic market adaptations and the popularity of models like the Toyota Corona.
1968: Launch of the Toyota Hilux
In 1968, Toyota launched the Hilux, a compact pickup truck that became renowned for its durability and reliability worldwide.
1969: Toyota Coaster Introduction
In 1969, Toyota introduced the Coaster, a minibus with a seating capacity of 17 passengers. This vehicle became widely used for public transportation in various regions globally.
1971: Establishment of Toyota Astra Motor in Indonesia
In 1971, Toyota established Toyota Astra Motor in Indonesia as a joint venture with Astra International, marking a significant investment in Southeast Asia's automotive production capabilities.
1972: Toyota's First Manufacturing Investment in the U.S.
In 1972, Toyota made its first manufacturing investment in the United States by partnering with Atlas Fabricators to produce truck beds, enabling it to avoid higher tariffs and increase its competitiveness in the U.S. market.
1973: Delta Motor Commences Operations in the Philippines
In 1973, Delta Motor Corporation, in partnership with Toyota, began operations in the Philippines, starting local production of engine parts for the Toyota Corona and other models.
January 1975: Completion of Basic Utility Vehicle Prototype
In January 1975, Toyota completed the prototype of the Basic Utility Vehicle (BUV), designed to meet local needs in Southeast Asia, showcasing Toyota's commitment to market-specific innovations.
December 1976: Launch of Toyota Tamaraw in the Philippines
In December 1976, Toyota launched the Toyota Tamaraw in the Philippines, marking the debut of the Basic Utility Vehicle designed for local conditions and needs.
June 1977: Launch of Toyota Kijang in Indonesia
In June 1977, Toyota introduced the Toyota Kijang in Indonesia, a Basic Utility Vehicle developed for local markets, which was well-received and demonstrated Toyota's adaptability to regional demands.
1980: Toyota's Initial Efforts for a U.S. Assembly Plant
In 1980, Toyota began efforts to establish an assembly plant in the United States, eventually aiming to create a joint-venture with an American automaker to strengthen its manufacturing presence.
July 1981: Breakdown of Joint-Venture Talks with Ford
In July 1981, negotiations between Toyota and Ford Motor Company for a joint-venture assembly plant in the U.S. broke down, leading Toyota to later partner with General Motors.
1981: Leadership Transition to Shoichiro Toyoda
In 1981, Eiji Toyoda stepped down as Toyota's president, assuming the role of chairman, while Shoichiro Toyoda became president. Shoichiro began merging sales and production, fostering greater organizational unity.
1981: Toyota's North American Investment Strategy
In 1981, Toyota responded to voluntary export restraints by investing in North American assembly plants, a strategic move to maintain its market presence amid potential import restrictions.
1982: Toyota company merger
In 1982, Toyota Motor Co. and Toyota Motor Sales Co. merged to form a unified company, with Eiji Toyoda becoming chairman.
1982: Formation of Toyota Motor Corporation
In 1982, under Shoichiro Toyoda's leadership, Toyota's sales and production organizations merged to form the Toyota Motor Corporation, marking a pivotal organizational change for the company.
August 1983: Development of Lexus Division Begins
In August 1983, Toyota began the secret development of the Lexus brand, aiming to compete in the luxury vehicle market. The project involved significant investment and strategic planning.
August 1983: Lexus Development Begins
In August 1983, Toyota secretly began developing the Lexus brand and its vehicles, investing over US$1 billion in the project.
1983: Toyota Receives Japanese Quality Control Award
In 1983, Toyota received its first Japanese Quality Control Award, highlighting its commitment to quality and excellence in manufacturing standards during a time of competitive challenges in car design.
1984: Joint-Venture with General Motors
In 1984, Toyota and General Motors established a joint-venture, NUMMI, in Fremont, California, providing Toyota with its first manufacturing base in North America and a strategic partnership with GM.
October 7, 1986: First Toyota Assembled in America
On October 7, 1986, the first Toyota assembled in America, a white Corolla, rolled off the line at the NUMMI plant. This marked Toyota's first manufacturing base in North America, a joint venture with General Motors.
October 1989: Toyota introduces new worldwide logo
In October 1989, Toyota introduced a new worldwide logo to celebrate its 50th anniversary and distinguish itself from the Lexus brand. The logo, featuring three ovals, symbolizes customer trust and Toyota's global reach.
1989: Lexus LS Debut
In 1989, the Lexus LS, a flagship full-size sedan, debuted and achieved strong sales, contributing significantly to the successful launch of the Lexus marque.
1989: Lexus International Launch
In 1989, Lexus was introduced to markets outside of Japan.
1989: Launch of Lexus Brand
In 1989, Toyota launched the Lexus marque with the debut of the LS 400 sedan. The brand's strong sales performance marked a successful entry into the international luxury vehicle market.
1990: Toyota's new logo implementation
By 1990, Toyota's new worldwide logo began appearing on all printed materials, advertisements, dealer signage, and most vehicles, marking a significant rebranding effort.
1992: Shoichiro Toyoda becomes chairman
In 1992, Shoichiro Toyoda transitioned to the role of chairman of Toyota, allowing his brother Tatsuro to become president.
1993: Toyota T100 Introduction
In 1993, Toyota introduced the T100 pickup truck to the US market. It was designed to compete in the full-size pickup segment but faced criticism for its smaller engine and lack of an extended-cab version.
1995: Leadership changes at Toyota
In 1995, Tatsuro Toyoda retired from his position as president, and Hiroshi Okuda took over the leadership role.
1995: Toyota increases Daihatsu shareholding
In 1995, Toyota increased its ownership in Daihatsu to 33.4 percent, granting them the power to veto shareholder resolutions at the company's annual meeting.
1995: Launch of Toyota Tacoma
In 1995, Toyota launched the Tacoma in North America, a model based on the Hilux but designed to cater to the preferences of North American consumers, ultimately becoming the best-selling compact pickup in the region.
1995: Toyota T100 Upgrade
In 1995, Toyota upgraded the T100 with a more powerful V6 engine from the Tacoma and added an extended cab version.
December 1997: Introduction of the Toyota Prius
In December 1997, Toyota introduced the Prius, the world's first mass-produced gasoline-electric hybrid car, initially available exclusively in Japan, marking a significant innovation in automotive technology.
1997: Toyota Marine is established
In 1997, Toyota ventured into the marine industry by creating 'Toyota Marine', which focused on building private motorboats, expanding their product offerings in Japan.
1997: Toyota's Hybrid Leadership Begins
Since 1997, Toyota has been a leader in hybrid vehicle sales, having sold over 15 million units as of January 2020.
1997: FCHV Prototypes
Starting in 1997, Toyota developed several prototypes of the FCHV (Fuel Cell Hybrid Vehicle), including the FCHV-1, FCHV-2, FCHV-3, and FCHV-4.
1997: First Generation Toyota RAV4 EV Launch
In 1997, Toyota launched its first-generation RAV4 EV, primarily as a compliance car to meet California's zero-emissions mandate.
1997: Introduction of Toyota Prius
In 1997, Toyota introduced the original Toyota Prius, marking a pioneering step in the development and sales of more fuel-efficient hybrid electric vehicles, which would become a significant segment of the automotive market.
1997: Toyota Prius Launch
In 1997, Toyota introduced the XW10 Toyota Prius, marking the world's first commercial mass production and sale of a hybrid electric vehicle.
1998: Toyota sponsors Fortuna Köln
From 1998 to 2000, Toyota sponsored the football club Fortuna Köln, marking its involvement in sports sponsorships.
1998: Toyota becomes majority shareholder in Daihatsu
In 1998, Toyota further increased its holding in Daihatsu to 51.2 percent, thereby becoming the majority shareholder.
September 29, 1999: Toyota lists on New York and London Stock Exchanges
On September 29, 1999, Toyota made the strategic decision to list itself on both the New York and London Stock Exchanges, marking a significant step in its global financial presence.
1999: Toyota Tundra Launch
In 1999, Toyota replaced the T100 with the larger Tundra, built in the US with a V8 engine.
1999: Shoichiro Toyoda steps down
Shoichiro Toyoda stepped down as chairman in 1999, with Hiroshi Okuda becoming the new chairman and Fujio Cho taking over as president.
1999: Toyota sponsors Fiorentina football club
Toyota sponsored the Fiorentina football club from 1999 to 2002 and again from 2004 to 2010, supporting Italian football.
August 2000: Exports of the Prius begin
In August 2000, Toyota began exporting the Prius, expanding its innovative hybrid technology to international markets.
2000: End of Toyota's sponsorship for Fortuna Köln
In 2000, Toyota's sponsorship of the football club Fortuna Köln concluded, after a two-year partnership.
2000: Start of impacted production by Takata airbag recall
Production of vehicles impacted by the Takata airbag recall began in 2000, with defective inflators posing serious safety risks to occupants.
2001: Toyota acquires Hino Motors
In 2001, Toyota acquired Hino Motors, a long-time partner specializing in trucks and buses, further expanding its portfolio.
2001: Official identification of the Toyota Way
In 2001, Toyota officially identified and defined the Toyota Way, encapsulating the company's values under the pillars of continuous improvement and respect for people. This formalization helped disseminate Toyota's principles globally.
2002: Toyota Racing team competes in Formula One
In 2002, Toyota's Racing team made its debut in Formula One, marking a significant milestone in the company's involvement in major motorsports.
2002: End of Toyota's initial sponsorship for Fiorentina
In 2002, Toyota's initial sponsorship of the Fiorentina football club ended, before resuming in 2004.
2002: FCHV Development Program
In 2002, Toyota started a development and demonstration program for the Toyota FCHV, a hydrogen fuel cell vehicle based on the Highlander SUV. They also built a FCHV bus based on the Hino Blue Ribbon City bus.
2002: Toyota's involvement in aviation with TAA-1
In 2002, Toyota explored the general aviation market by collaborating with Scaled Composites to produce the TAA-1, a proof of concept aircraft, marking their entry into aviation.
2002: Toyota enters Formula One and expands in France
In 2002, Toyota entered the competitive world of Formula One and established a manufacturing joint venture in France with Citroën and Peugeot.
2003: Toyota sponsors Valencia football club
Between 2003 and 2008, Toyota sponsored the Valencia football club, expanding its presence in European football.
2003: Introduction of Scion brand in North America
In 2003, Toyota launched Scion, a marque aimed at youth in the North American market, enhancing its brand diversity.
2003: Discontinuation of First Generation RAV4 EV
Production of the first-generation Toyota RAV4 EV ended in 2003 after California dropped its zero-emissions mandate.
2004: Publication of The Toyota Way by Dr. Jeffrey Liker
In 2004, Dr. Jeffrey Liker published 'The Toyota Way,' outlining 14 principles of Toyota's management philosophy. The book emphasizes the importance of continuous improvement and problem-solving as key elements of Toyota's success.
2004: Toyota resumes sponsorship of Fiorentina
In 2004, Toyota resumed its sponsorship of the Fiorentina football club, which continued until 2010.
2004: Toyota's advancements in robotics
In 2004, Toyota showcased its innovative trumpet-playing robot and continued to develop multitask robots for various applications, including elderly care and manufacturing, exemplified by the Brain Machine Interface for wheelchairs.
2005: Toyota sponsors Valenciennes football club
From 2005 to 2012, Toyota sponsored the Valenciennes football club, furthering its ties with European sports.
2005: Fujio Cho becomes chairman of Toyota
In 2005, Fujio Cho was appointed chairman of Toyota, with Katsuaki Watanabe taking over as president.
2005: Lexus Japanese Launch
In 2005, the Lexus brand was introduced to the Japanese market.
2005: Start of Toyota's emission reporting delays
Issues began in 2005 regarding Toyota's reporting of emission-related defects to the EPA, leading to significant fines in 2021.
2006: Hino Motors opens truck plant in Woodstock, Ontario
In 2006, Hino Motors, a Toyota subsidiary, opened a heavy-duty truck manufacturing plant in Woodstock, Ontario, Canada. The facility employed 45 people and produced 2,000 trucks annually, expanding Toyota's manufacturing footprint in North America.
October 2007: Peak production at Toyota's Australian plant
In October 2007, Toyota's Australian plant reached its peak production, manufacturing 15,000 vehicles per month. This period marked a high point in Toyota's manufacturing capabilities in the region.
2007: Release of updated Tundra and Camry award
In 2007, Toyota released an updated version of the Tundra, manufactured in Texas and Indiana, and the Toyota Camry was named "Car of the Year" by Motor Trend.
December 2008: Toyota's first annual loss forecast in 70 years
In December 2008, amid the global financial crisis, Toyota forecasted its first annual loss in 70 years, reflecting the severe economic impact.
2008: End of Toyota's sponsorship for Valencia
In 2008, Toyota ended its sponsorship of Valencia football club, concluding a five-year partnership.
2008: Toyota achieves top global sales
In the first quarter of 2008, Toyota secured the position as the world leader in automobile sales, marking a significant achievement for the company.
January 2009: Temporary closure of Japanese plants
In January 2009, Toyota announced an 11-day closure of all its Japanese plants to address excess inventory and output challenges.
June 23, 2009: Akio Toyoda becomes president of Toyota
On June 23, 2009, Akio Toyoda, the grandson of Toyota's founder, was appointed president, marking a return of the Toyoda family to leadership since 1999.
October 2009: Toyota launches in South Korea
In October 2009, Toyota established an office in South Korea and launched several models including the Camry and Prius at a major event in Seoul.
November 2009: First Toyota unintended acceleration recall
In November 2009, Toyota conducted its first recall to address unintended acceleration issues, caused by floor mats interfering with pedals, impacting millions of vehicles globally.
2009: Toyota conducts major recalls
Between 2009 and 2011, Toyota recalled approximately 9 million vehicles due to issues related to unintended acceleration, facing legal and financial repercussions.
2009: Introduction of FT-EV Concept Cars
Starting in 2009, Toyota introduced the FT-EV concept electric vehicle series, based on a modified Toyota iQ platform.
2009: End of Toyota Racing team in Formula One
The Toyota Racing team concluded its participation in Formula One in 2009, ending a seven-year run in the prestigious motorsport.
2009: Prius Plug-In Hybrid Concept
Toyota exhibited the Prius Plug-In Hybrid Concept in late 2009 and started a global demonstration program.
January 2010: Second Toyota unintended acceleration recall
In January 2010, Toyota issued a second recall related to unintended acceleration, this time due to potential mechanical sticking of the accelerator pedal, continuing to address the safety concerns raised.
June 21, 2010: Chinese labor strike at Tianjin Toyoda Gosei Co
On June 21, 2010, workers at Tianjin Toyoda Gosei Co in China went on strike, demanding better wages and treatment, highlighting labor issues within Toyota's supply chain.
2010: Baseline year for Toyota's emission reduction goals
Toyota has set 2010 as the baseline year for its ambitious goal to reduce carbon emissions by 90% by 2050, demonstrating a long-term commitment to environmental improvement.
2010: End of Toyota's sponsorship for Fiorentina
In 2010, Toyota ended its sponsorship of Fiorentina football club, marking the end of a long-term partnership.
2010: Partnership with Tesla for RAV4 EV Development
In 2010, Toyota and Tesla partnered to develop the second-generation RAV4 EV.
March 11, 2011: Toyota revises supply chain post-tsunami
Following the March 11, 2011, earthquake and tsunami in Japan, Toyota revised its 'just-in-time' supply chain strategy, increasing inventory levels to enhance resilience.
September 2011: Production Prius Plug-in Unveiled
The production version of the Prius Plug-in Hybrid was unveiled in September 2011.
2011: Conclusion of Toyota's unintended acceleration recalls
By 2011, Toyota had completed recalls addressing unintended acceleration issues, a major safety challenge for the company affecting millions of cars and trucks worldwide.
2011: Toyota hit by natural disasters
In 2011, Toyota faced production and export challenges due to the Tōhoku earthquake and tsunami in Japan and severe flooding in Thailand, losing significant production units.
2011: Toyota FCV-R Unveiling
The Toyota FCV-R, a fuel cell concept car, was unveiled at the 2011 Tokyo Motor Show, showcasing a potential range of 700 km.
August 2012: Second Generation RAV4 EV Unveiling
The second-generation RAV4 EV, developed in partnership with Tesla, was unveiled in August 2012, incorporating Tesla's battery and powertrain technology.
August 2012: Hydrogen Fuel-Cell Sedan Announcement
In August 2012, Toyota announced plans to begin retail sales of a hydrogen fuel-cell sedan in California by 2015.
2012: Toyota Backs Away from Fully Electric Vehicles
In late 2012, Toyota scaled back its focus on fully electric vehicles, citing limitations in range, cost, and charging time.
2012: Start of Prius Plug-in Production
The production of the Prius Plug-in Hybrid vehicle began in 2012.
2012: Announcement and Limited Production of Toyota iQ EV
In late 2012, Toyota announced the production version of the FT-EV, the iQ EV, but production was limited to 100 fleet vehicles.
2012: Record Production Year for Toyota
In 2012, Toyota set a record as the world's first automobile manufacturer to produce more than 10 million vehicles in a single year, further cementing its status as a leader in the automotive industry.
2012: End of Toyota's sponsorship for Valenciennes
In 2012, Toyota concluded its sponsorship of the Valenciennes football club, ending a seven-year collaboration.
November 2013: Prototype Exhibition at Tokyo Motor Show
Toyota exhibited the prototype of its first hydrogen fuel-cell vehicle at the November 2013 Tokyo Motor Show.
2013: Toyota faces challenges retaining foreign employees at headquarters
In 2013, Toyota's CEO Akio Toyoda reported difficulties in retaining foreign employees at the company's headquarters due to limited amenities in Toyota City, highlighting a challenge in global employee retention.
January 2014: Prototype Exhibition at Consumer Electronics Show
The prototype was showcased in the US at the January 2014 Consumer Electronics Show.
February 10, 2014: Toyota announces end of manufacturing in Australia
On February 10, 2014, Toyota announced plans to cease manufacturing in Australia by the end of 2017, citing economic and competitive pressures.
February 2014: Announcement of Toyota's end of production in Australia
In February 2014, Toyota announced the end of its vehicle production in Australia, following the exits of Ford and GM's Holden. The decision was driven by unfavorable currency conditions and high manufacturing costs.
June 30, 2014: Toyota tops global sales in first half of 2014
By June 30, 2014, Toyota had sold 5.1 million vehicles, narrowly leading global sales in the first half of the year.
August 2014: Toyota reduces spare-parts prices in China
In August 2014, Toyota announced a reduction in spare-parts prices in China by up to 35%, responding to regulatory pressure from Chinese authorities.
November 2014: Toyota Mirai Unveiling
The Toyota Mirai, the first commercially available hydrogen fuel-cell vehicle, was unveiled at the November 2014 Los Angeles Auto Show.
December 15, 2014: Mirai Sales Begin in Japan
Sales of the Toyota Mirai started in Japan on December 15, 2014.
2014: Discontinuation of Second Generation RAV4 EV
Production of the second-generation RAV4 EV ceased in 2014 after a limited run of under 3,000 vehicles.
2014: End of impacted production by Takata airbag recall
Production of vehicles affected by the Takata airbag recall concluded in 2014, marking the end of the period for vehicles requiring recall and repairs.
January 2015: Mirai Production Increase
Toyota announced increased production targets for the Mirai in January 2015, from 700 units in 2015 to 2,000 in 2016 and 3,000 in 2017.
March 2015: Toyota sponsors Olympic and Paralympic Games
In March 2015, Toyota agreed to sponsor the Olympic and Paralympic Games by providing vehicles and communication support, starting from 2018.
July 15, 2015: Toyota receives generic top-level domain
On July 15, 2015, Toyota was granted its own generic top-level domain, .toyota, signifying its strong presence in the digital world.
August 2015: Mirai US Sales Launch
Retail sales of the Mirai in the US began in August 2015, initially only in California.
September 2015: Mirai European Launch
The Mirai was released in Europe in September 2015, starting with the UK, Germany, and Denmark.
November 2015: Toyota invests in AI and robotics research
In November 2015, Toyota announced a US$1 billion investment over five years into artificial intelligence and robotics research.
2015: End of period related to Toyota's EPA reporting delays
By 2015, Toyota's delays in reporting emissions-related defects to the EPA concluded, eventually resulting in a $180 million fine in 2021.
2015: Toyota investigates use of vehicles by extremists
In 2015, U.S. officials questioned Toyota about the presence of its trucks with the Islamic State and other extremist groups, leading Toyota to reaffirm its policies against selling to potential paramilitary or terrorist users.
2015: Planned Launch of Hydrogen Fuel-Cell Vehicle
Toyota aimed to launch its hydrogen fuel-cell vehicle for retail in California in 2015.
2015: Planned FCV-R Launch
Toyota planned to launch the FCV-R around 2015.
2015: Toyota Releases Patents
In 2015, Toyota released 5,600 patents related to hydrogen fuel-cell technology for free use until 2020 to encourage global development.
March 2016: Toyota partners with Yanmar for marine engines
In March 2016, Toyota partnered with Yanmar to create a fiberglass pleasure boat integrating Yanmar and Toyota engines.
August 2016: Toyota acquires Daihatsu
In August 2016, Toyota purchased all remaining assets of Daihatsu, making it a wholly owned subsidiary.
November 2016: Toyota's $3.4 billion corrosion settlement
In November 2016, Toyota agreed to pay $3.4 billion to settle allegations related to corrosion-prone frames in certain pickup trucks and SUVs, addressing potential safety issues.
2016: Toyota Signals Shift Towards Battery Electric Vehicles
In 2016, Toyota's CFO hinted at a potential shift towards battery electric vehicle production, driven by market demand and regulations.
2016: Second-Generation Prius Plug-in Launch
The second-generation Prius Plug-in (Prius Prime) was launched in 2016 with an increased electric range and higher top speed in electric mode.
2016: End of First-Generation Prius Plug-in Production
The production of the first-generation Prius Plug-in ended in 2016, with 75,400 units produced.
2016: Mirai Production Increase to 2000
Production of the Mirai increased to 2000 units in 2016.
January 2017: Prius Sales Milestone
As of January 2017, the Prius family became the world's top-selling hybrid nameplate, with nearly 4 million units sold globally.
May 26, 2017: Lexus brand expands to luxury boats
On May 26, 2017, Toyota introduced a luxury boat under the Lexus brand, expanding their luxury offerings beyond automobiles.
October 3, 2017: Closure of Toyota's Australian plant
On October 3, 2017, Toyota completed the closure of its Australian manufacturing plant, ending its vehicle production in the country. This decision followed similar moves by Ford and GM's Holden, citing economic challenges.
2017: Toyota Unveils Self-Driving Test Vehicle
In 2017, Toyota revealed its first self-driving test vehicle, marking its entry into the autonomous driving arena.
2017: Heavy-Duty Hydrogen Truck Showcase
Toyota showcased a heavy-duty hydrogen-powered semi-truck tractor in 2017.
2017: Mirai Production Increase to 3000 and Wider European Release
In 2017, Mirai production was increased to 3000 units and availability expanded to other European countries.
2017: Introduction of T-HR3 robot
In 2017, Toyota introduced the T-HR3, a humanoid robot capable of mimicking human movements through remote control, showcasing advancements in robotics technology.
2017: Consolidation of Toyota Motor North America
In 2017, Toyota consolidated its North American operations into a single entity, unifying Toyota Motor North America, Inc., Toyota Motor Sales, U.S.A., Inc., and Toyota Motor Engineering & Manufacturing North America. This reorganization was aimed at streamlining operations across the continent.
2017: Toyota sponsors major sports organizations
In 2017, Toyota became an official sponsor of Cricket Australia, the England and Wales Cricket Board, and the Australian Football League, highlighting its commitment to sports marketing.
2017: Toyota's investment in Mitsubishi Aircraft Corporation
In 2017, Toyota became a minority shareholder in Mitsubishi Aircraft Corporation, investing $67.2 million to support the production of the Mitsubishi Regional Jet, with first deliveries expected the same year.
August 27, 2018: Toyota invests in Uber's autonomous technology
On August 27, 2018, Toyota announced a US$500 million investment in Uber's autonomous vehicle technology, enhancing its stake in future mobility innovations.
2018: Establishment of Autonomous Vehicle Research Institutes
By 2018, Toyota invested heavily in autonomous vehicle research, establishing dedicated institutes in California and Tokyo.
2018: Toyota wins at 24 Hours of Le Mans
In 2018, Toyota achieved a significant victory by winning the highest class of the 24 Hours of Le Mans, a success they repeated consecutively until 2022.
2018: Toyota and Mazda announce joint venture plant in Alabama
In 2018, Toyota and Mazda announced a joint venture to build a new vehicle production plant in Huntsville, Alabama. This collaboration reflected strategic partnerships aimed at enhancing manufacturing capabilities in the US.
2018: T-HR3 robot upgraded with 5G technology
In 2018, Toyota enhanced the T-HR3 humanoid robot by incorporating 5G technology, allowing it to be remotely controlled from up to 10 km away, demonstrating significant technological progress.
2018: Toyota begins Olympic sponsorship
Starting in 2018, Toyota began its official sponsorship of the Olympic and Paralympic Games, supplying vehicles and communication systems.
April 2019: Introduction of C-HR EV and IZOA EV in China
Toyota introduced the C-HR EV and IZOA EV, its first mass-produced electric models, in China in April 2019.
October 2019: Toyota supports federal emissions proposal
In October 2019, Toyota backed a proposal for federal authority over emissions standards, sparking controversy over its environmental commitments.
December 2019: Toyota RAV4 PHV Unveiling
In December 2019, Toyota unveiled the RAV4 PHV, a plug-in hybrid vehicle with an impressive all-electric range and powerful performance.
January 2020: Toyota Hybrid Global Reach
By January 2020, Toyota offered 44 hybrid models across the Toyota and Lexus brands in over 90 countries.
April 2, 2020: BYD and Toyota joint venture announcement
On April 2, 2020, BYD and Toyota announced a joint venture named BYD Toyota EV Technology Co., Ltd. The venture aims to develop battery electric vehicles that appeal to customers.
April 2020: C-HR EV Sales Launch
Sales of the C-HR EV began in April 2020.
May 2020: IZOA EV Sales Launch
The IZOA EV went on sale in May 2020.
October 2020: Low Sales Figures for C-HR EV and IZOA EV
By October 2020, Toyota had sold less than 2,000 units of the C-HR EV and IZOA EV combined.
December 2020: Akio Toyoda's Criticism of Electric Vehicle Hype
In December 2020, Toyota CEO Akio Toyoda criticized the hype around electric vehicles, questioning their environmental impact and economic feasibility in Japan.
December 2020: Showcase of e-Palette Autonomous Vehicle
Toyota showcased the e-Palette, a 20-passenger autonomous vehicle, in December 2020, with plans for commercial applications before 2025.
December 2020: Toyota's Position in the Global Market
As of December 2020, Toyota was recognized as one of the largest automakers in the world, the largest company in Japan, and the ninth-largest globally by revenue, showcasing its significant growth and international expansion.
2020: Toyota reclaims largest automaker position
In 2020, Toyota reclaimed its position as the largest automaker in the world, surpassing Volkswagen despite a significant drop in sales due to the COVID-19 pandemic. This achievement included sales from subsidiaries Daihatsu and Hino Motors.
2020: Toyota's Development of Solid-State Batteries
By late 2020, Toyota, in partnership with Panasonic, held over a thousand patents related to solid-state battery technology, aiming to significantly improve electric vehicle efficiency and reduce costs.
2020: Start of Toyota's Electric Vehicle Plan
Toyota outlined plans to introduce over ten battery electric vehicles globally by the early 2020s, starting in China.
2020: Toyota RAV4 PHV Sales Launch
Sales of the Toyota RAV4 PHV commenced in mid-2020.
2020: Introduction of Toyota C+pod
In late 2020, Toyota introduced the C+pod, a two-seater kei car with a limited range and speed.
2020: Patent Release Period Ends
In 2020, the period of free use for the released patents related to hydrogen fuel-cell technology ended.
2020: Norwegian Consumer Authority bans misleading hybrid vehicle adverts
In 2020, the Norwegian Consumer Authority banned Toyota's 'self-charging hybrid' adverts, stating they were misleading because they implied the hybrid battery power was free, whereas gasoline consumption was necessary. This action followed criticism and complaints about the advertising term, although similar complaints in Ireland were rejected.
January 2021: Toyota fined $180 million for EPA reporting delays
In January 2021, Toyota was fined $180 million for delays in reporting emissions-related defects to the EPA between 2005 and 2015, marking the largest civil penalty for EPA emission reporting violations at the time.
February 2021: Toyota begins building the 'Woven City'
In February 2021, Toyota started the construction of the 'Woven City' at the foot of Mount Fuji. This 175-acre high-tech metropolis is designed to be a living laboratory for testing autonomous vehicles in various applications like deliveries and transport.
March 2021: Toyota increases semiconductor inventory
By March 2021, Toyota advised its suppliers to boost semiconductor inventory levels from three to five months due to the COVID-19 chip shortage, further revising its 'just-in-time' supply chain strategy.
March 2021: Toyota, Hino, and Isuzu strategic partnership
In March 2021, Toyota, along with subsidiaries Hino and Isuzu, announced a strategic partnership to form Commercial Japan Partnership Technologies Corporation. The focus is on developing fuel cell and electric light trucks, with Toyota holding an 80% stake.
April 2021: Toyota acquires Lyft's self-driving unit
In April 2021, Toyota announced the acquisition of Lyft's self-driving technology unit for $550 million, merging it with its Woven Planet Holdings automation division.
April 2021: Toyota bZ4X Reveal
Toyota revealed the bZ4X electric crossover SUV in April 2021, built on the dedicated e-TNGA platform.
June 2021: Toyota defends political donations
In June 2021, Toyota defended its donations to U.S. Republican lawmakers who opposed certifying the 2020 presidential election results. The company justified its actions by stating it did not find it appropriate to judge lawmakers for that one vote.
June 2021: Transport & Environment Ranks Toyota Low on EV Readiness
In June 2021, Transport & Environment ranked Toyota last among OEMs in terms of readiness for the transition to battery electric vehicles by 2030.
July 2021: Toyota halts donations to election objectors
In July 2021, Toyota reversed its decision and ceased donations to election objectors, acknowledging that the contributions troubled some stakeholders. This decision followed a report highlighting Toyota as a leading donor to these lawmakers.
December 2021: Toyota's EV investment announcement
In December 2021, Toyota announced its plan to invest ¥8,000,000,000,000 in electric vehicles by 2030. The company aims to launch 30 EV models worldwide and set a sales target of 3.5 million electric vehicles by 2030.
December 2021: Toyota Announces Plans for 30 Battery-Electric Models by 2030
In December 2021, Toyota announced ambitious plans to offer 30 battery-electric models by 2030, with a sales target of 3.5 million units per year.
2021: Launch of Toyota-Mazda joint venture plant
In 2021, the joint venture plant between Toyota and Mazda commenced operations in Huntsville, Alabama, strengthening Toyota's manufacturing presence in the United States.
June 2022: Toyota recalls electric vehicles
In June 2022, Toyota recalled 2,700 units of its first mass-produced all-electric vehicle, the bZ4X, due to concerns over potential wheel detachment during driving, posing safety risks.
August 2022: Toyota's EV battery production investment
In August 2022, Toyota pledged up to $5.6 billion towards electric vehicle battery production and increased investment in its Greensboro, North Carolina plant.
2022: UK Government Deal for Hydrogen Hilux
Toyota signed a deal with the UK government in late 2022 to develop a hydrogen-powered Hilux pickup truck.
2022: Planned Sales Launch of bZ4X
The bZ4X was scheduled to go on sale in mid-2022.
2022: Toyota hydrogen pickup truck project
In 2022, Toyota signed a £11.3 million deal with the British government to develop hydrogen-powered pickup trucks, with funding from the Advanced Propulsion Centre UK and government support.
January 2023: Toyota announces leadership change
In January 2023, Toyota announced that its CEO and President, Akio Toyoda, would step down, with Koji Sato set to succeed him. Akio is the great-grandson of founder Rizaburo Toyoda.
April 1, 2023: Leadership change at Toyota
Effective April 1, 2023, Akio Toyoda stepped down as Toyota's CEO and President, with Koji Sato, former head of Lexus, taking over the position.
April 2023: Toyota subsidiary Daihatsu rigged crash tests
In April 2023, it was revealed that Toyota's subsidiary Daihatsu rigged crash tests by modifying test vehicles to perform better than those sold to the public. The alteration involved a notch in the interior panel of the front door, impacting safety assessments.
September 2023: 300 Million Vehicles Produced
By September 2023, Toyota reached a production milestone of 300 million vehicles, highlighting its massive scale of operations and success in the global automotive industry.
December 2023: Daihatsu halts shipments after safety misconduct revelations
In December 2023, Daihatsu stopped shipments of 64 models, including Toyota-branded vehicles, due to revelations of extensive safety test misconduct. Issues included falsified test results and differing airbag control units between tested and sold models, affecting multiple international markets.
2023: Criticism of Toyota's Electric Vehicle Sales
As of 2023, Toyota faced criticism for the low proportion of battery electric vehicles it sold, despite plans to increase sales to 3.5 million per year by 2030.
2023: Akio Toyoda Advocates for a Mix of Vehicle Technologies
In 2023, Akio Toyoda reiterated his belief in a multi-pronged approach to vehicle technology, including battery electric, internal combustion engine, and hydrogen cars.
2023: Hydrogen Conversion Kit for Trucks
In 2023, Toyota announced a kit to convert existing diesel truck engines to use hydrogen.
2023: Toyota implements significant wage increase
In 2023, Toyota negotiated with unions to implement the largest employee wage increase in 20 years.
January 2024: Toyota affected by Takata airbag recall
As of January 2024, Toyota is among the carmakers affected by the recall of over 100 million Takata airbag inflators, which pose a risk of exploding and shooting metal fragments into the vehicle cabin.
January 2024: Public apology for flawed testing by Koji Sato
On January 29, 2024, Koji Sato issued a public apology to customers, dealers, and suppliers regarding flawed vehicle testing practices, acknowledging the impact on stakeholders.
May 2024: Toyota ends Olympic sponsorship
In May 2024, Toyota announced it would not renew its contract to sponsor the Olympic Games after the 2024 Paris event, due to dissatisfaction with the IOC's use of sponsorship funds.
July 2024: Toyota plans electric car cell plant in Fukuoka
In July 2024, Toyota announced plans to construct an electric car cell plant in Fukuoka, aimed at exporting to other Asian markets.
November 2024: Toyota and Joby Aviation air taxi test flight
In November 2024, Toyota and Joby Aviation completed a successful air taxi test flight in Japan using an electric vertical take-off and landing (eVTOL) aircraft.
2024: Toyota announces return to Formula 1
In October 18, 2024, Toyota announced its return to Formula 1 racing after 15 years, partnering with the US-based Haas team.
2024: Toyota's Brand and Stake Holdings
As of 2024, Toyota Motor Corporation produces vehicles under four brands: Daihatsu, Hino, Lexus, and Toyota. It also holds various stakes in other automotive and technology companies, reflecting its diverse business interests and strategic partnerships.
2025: Planned Commercial Availability of e-Palette
Toyota aimed to make the e-Palette commercially available before 2025.
2025: Planned Launch of Seven "bZ" Models
Toyota planned to launch seven "bZ" battery electric vehicle models by 2025.
2025: Toyota's Planned BEV Production in 2025
Toyota planned to produce only 10% battery electric vehicles in 2025.
2030: Target Year for EV Transition Readiness
The year 2030 was set as the target for evaluating OEMs' readiness for the transition to battery electric vehicles.
2030: Toyota's Target for Lexus Brand to be Fully Battery-Operated
Toyota aimed for its Lexus brand to be entirely battery-operated by 2030 in major markets like North America, Europe, and China.
2030: Toyota's Electric Vehicle Sales Target
Toyota aimed to reach 3.5 million electric vehicle sales annually by 2030, while maintaining its focus on other technologies like hybrid and hydrogen fuel cell vehicles.
2030: End of Toyota's Electric Vehicle Plan
Toyota's plan for electric vehicle introduction spans from 2020 to 2030.
2050: Toyota's carbon neutrality commitment
By 2050, Toyota aims to achieve carbon neutrality, setting a goal to reduce its carbon emissions by 90% from 2010 levels, highlighting its commitment to environmental sustainability.
2050: Toyota's solar energy initiative
By 2050, Toyota plans to install solar panels on the rooftops of all its dealerships worldwide, as part of its broader commitment to renewable energy and environmental sustainability.
2050: Global Environmental Challenge 2050
Toyota has launched the 'Global Environmental Challenge 2050', aiming to reduce its environmental impact through goals like carbon emission reduction and zero waste initiatives, demonstrating its dedication to sustainability by 2050.