Volkswagen, headquartered in Wolfsburg, Germany, is a renowned automobile manufacturer known for its iconic Beetle. Founded in 1937 under the Nazi regime and later revived by British officer Ivan Hirst, it became the world's top-selling automotive manufacturer in 2016 and 2017. The Volkswagen Group's largest market is China, contributing significantly to its sales and profits. The brand's name translates to "people's car," reflecting its aim to be accessible to the masses.
1925: Hanomag Produces Affordable Rear-Engined Car
Hanomag, a German company, began mass-producing the "Kommissbrot" in 1925, a small and affordable rear-engined car.
1928: Hanomag Ceases Production of "Kommissbrot"
In 1928, Hanomag ceased production of the "Kommissbrot", a small and affordable rear-engined car they had been mass-producing since 1925.
1931: Ferdinand Porsche Establishes Porsche in Zuffenhausen
Ferdinand Porsche, the original designer of the Volkswagen Beetle and a co-founder of Volkswagen, established the sports car manufacturer Porsche in Zuffenhausen in 1931.
1933: Ferdinand Porsche Develops Prototype "Volksauto"
Ferdinand Porsche designed and built the "Volksauto" prototype in 1933, featuring an air-cooled rear engine, torsion bar suspension, and a rounded front for improved aerodynamics.
1934: Hitler Orders Production of Affordable Car
Adolf Hitler, in 1934, ordered the production of an affordable car for German families, capable of carrying two adults and three children at a speed of 100 km/h.
1936: Post-War Production Limits Set
Post-war industrial regulations for Germany restricted car production to a maximum of 10% of the output in 1936.
May 1937: Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH Established
On May 28, 1937, Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH, or Gezuvor, was established in Berlin by the Deutsche Arbeitsfront.
1937: Volkswagen Founded as Part of "Strength Through Joy" Program
Volkswagen was founded in 1937 by the German Labour Front as part of the "Strength Through Joy" program, aiming to make cars accessible to the average German.
1937: Volkswagen Founded
Volkswagen was founded in 1937 by the German Labour Front under the Nazi Party. The company aimed to produce affordable cars for the German people.
May 1938: Construction of New Volkswagen Factory Begins
Construction of the new Volkswagen factory began in May 1938 in "Stadt des KdF-Wagens", later renamed Wolfsburg, a town specifically built for the factory workers.
September 1938: Gezuvor Renamed to Volkswagenwerk GmbH
Gezuvor, the company established for the preparation of the German Volkswagen, was renamed to Volkswagenwerk GmbH on September 16, 1938.
1938: Savings Plan Launched for "People's Car"
A savings plan was launched in 1938 to make the "People's Car" affordable, priced at 990 Reichsmarks, roughly the cost of a small motorcycle at the time.
1938: First Porsche Car, the Porsche 64, Features Volkswagen Components
The inaugural Porsche car, the Porsche 64, released in 1938, incorporated several components from the Volkswagen Beetle.
1939: Outbreak of War Halts "People's Car" Deliveries
The outbreak of war in 1939 halted the production and delivery of the "People's Car". None of the individuals who contributed to the savings scheme received a car.
1939: Wartime Production Begins at Volkswagen Factory
With the start of the war in 1939, the Volkswagen factory shifted its production to military vehicles, significantly impacting the production of civilian cars.
May 1943: Ernie Pyle Becomes One of the First Foreigners to Drive a Volkswagen
American war correspondent Ernie Pyle became one of the first foreigners to drive a Volkswagen in May 1943 when he was given the use of a captured vehicle following the Allied victory in Tunisia.
April 1944: Hitler Receives Type 1 Cabriolet
On April 20, 1944, Adolf Hitler was presented with a Type 1 Cabriolet for his 55th birthday. This was one of the few cars produced at the factory before the war's end.
April 1945: U.S. Captures Volkswagen Factory
The heavily bombed Volkswagen factory in KdF-Stadt was captured by the United States armed forces in April 1945. The factory was then handed over to British control.
September 1945: British Army Orders 20,000 Cars
In September 1945, the British Army placed a significant order for 20,000 Volkswagen cars to address the shortage of light transport.
1946: Shift in Allied Dismantling Policy
Between late 1946 and mid-1947, the Allied policy on dismantling German industries shifted, although the dismantling of heavy industries continued until 1951.
1946: Factory Produces 1,000 Cars Despite Challenges
Despite being in disrepair, the factory managed to produce 1,000 cars per month in 1946. The company even resorted to bartering vehicles for steel due to shortages.
1947: Allied Dismantling Policy in Flux
The Allied policy on dismantling German industries remained in a state of change throughout 1947, impacting the fate of many factories, including the Volkswagen plant.
March 1948: Ford Declines Offer to Take Over Volkswagen
In March 1948, the British offered Ford the opportunity to acquire Volkswagen at no cost. However, after considering the offer, Henry Ford II, advised by Ernest Breech, declined the proposition, believing the company lacked value.
1948: Porsche 356 Utilizes Volkswagen Components
The Porsche 356, launched in 1948, continued the trend of utilizing Volkswagen components, including an enhanced engine, gearbox, and suspension.
1948: Volkswagen as a Symbol of West German Recovery, Nordhoff Hired
Volkswagen became increasingly important to West Germany's resurgence in 1948. That year, Heinrich Nordhoff, a former Opel manager, was brought in to lead the factory.
1949: Heinrich Nordhoff Takes Charge
Following the end of military government oversight in 1949, Heinrich Nordhoff assumed leadership of the Volkswagen facility in Wolfsburg.
1949: Major Hirst Leaves the Company
Major Ivan Hirst departed from Volkswagen in 1949 after the company was restructured into a trust controlled by the West German government and the State of Lower Saxony.
1949: First Motor Trend Car of the Year Award
The United States Motor Trend Car of the Year award was established in 1949, marking the beginning of a prestigious automotive award.
1949: Volkswagen Enters US Market
Volkswagen made its debut in the United States market in 1949, selling the car under the name "Victory Wagon," although only two units were sold that year.
1950: Brazil's Import Ban Spurs Volkswagen's Entry
In 1950, Brazil imposed a ban on importing completely assembled vehicles, prompting Volkswagen to consider establishing a local manufacturing presence.
1950: Lawsuit Filed Regarding "People's Car" Savings Scheme
A lawsuit was filed in 1950 by individuals who had paid into the savings scheme for the "People's Car" but never received their vehicles due to the war.
July 1952: First Volkswagen Shipment Arrives in Canada
On July 10, 1952, Canadian Motors, Limited received its inaugural shipment of 12 Volkswagens, marking the brand's entry into the Canadian market.
August 1952: Volkswagen Debuts at Canadian National Exhibition
Volkswagens were showcased to the Canadian public for the first time at the Canadian National Exhibition in August 1952, receiving a warm reception.
December 1952: First Volkswagen Shipment for Volkswagen Canada
In early December 1952, the first Volkswagen shipment specifically intended for Volkswagen Canada arrived in Toronto.
April 1955: Volkswagen of America Established
Volkswagen of America was formed in April 1955 to bring consistency to sales and service operations in the United States.
1955: Construction of Volkswagen Plant in Scarborough
By 1955, sales in Canada were robust enough to justify the construction of a dedicated Volkswagen plant in Scarborough.
1957: Expansion of Facilities in Scarborough
In 1957, a 60,000-square-foot building was added to the Scarborough site to accommodate administrative offices, showrooms, and service facilities, along with a substantial parts storage area.
1959: Mini Influences Golf Design
The Golf's design drew inspiration from trends in small family cars, particularly the 1959 Mini.
1959: Volkswagen Starts Production in Brazil
Volkswagen commenced production at a new facility in Brazil, near São Paulo, in 1959.
August 1960: Volkswagenwerk GmbH Renamed to Volkswagenwerk AG
On August 22, 1960, Volkswagenwerk GmbH underwent a name change to Volkswagenwerk AG.
1961: Volkswagen Beetle Engine Specifications
In 1961, the Type 1 Beetle featured a 36 hp 1200cc four-cylinder air-cooled engine.
1961: Volkswagen Expands Product Line with Type 3 Models
Volkswagen introduced four Type 3 models in 1961: the Karmann Ghia, Notchback, Fastback, and Variant (known as the Squareback in the US). These models were based on the new Type 3 mechanical underpinnings.
1964: Volkswagen Acquires Auto Union
Volkswagen acquired Auto Union in 1964, marking a significant step in its expansion.
1966: Volkswagen Beetle Engine Upgrade
By 1966, the Volkswagen Beetle came equipped with a 1300cc engine.
1967: Volkswagen Beetle Engine Upgrade
The Volkswagen Beetle's engine was upgraded to a 1500cc in 1967.
1967: Volkswagen's Success in Baja 1000
Volkswagen celebrated its victories in the Baja 1000 Mexican races from 1967 to 1971.
1968: Nordhoff Passes Away
Heinrich Nordhoff, who maintained a one-model policy for Volkswagen, passed away in 1968.
1969: Volkswagen and Porsche Collaborate on VW-Porsche 914
In 1969, Volkswagen and Porsche joined forces to create the VW-Porsche 914, with the 914-6 variant featuring a 6-cylinder Porsche engine and the standard 914 equipped with a Volkswagen engine.
1969: Volkswagen Acquires NSU Motorenwerke AG
Volkswagen acquired NSU Motorenwerke AG (NSU) in 1969. This acquisition, along with the purchase of Auto Union, provided Volkswagen with the technological expertise that would prove crucial to the company's future.
1969: Volkswagen Introduces Type 4 Models
Volkswagen introduced the larger Type 4 models, the 411 and 412, in 1969. These models featured significant advancements, including monocoque/unibody construction, an optional fully automatic transmission, electronic fuel injection, and a more robust engine.
1970: Military Production of the Type 181 Begins
Production of the military version of the Type 181 commenced in 1970 for the German Army and continued until 1979.
1970: Volkswagen Beetle Engine Upgrade
The Volkswagen Beetle received a larger 1600cc engine in 1970.
1971: Commemorative Beetle Edition Released
To commemorate surpassing the Ford Model T's sales record and its victories in the Baja 1000 races, Volkswagen launched its first limited-edition Beetle.
1971: Volkswagen Introduces the Super Beetle
Volkswagen added the "Super Beetle" (Type 131) to its lineup in 1971. This model featured a MacPherson strut front suspension, a departure from the traditional torsion bars.
February 1972: Volkswagen Beetle Becomes World's Most-Produced Car
On February 17, 1972, Volkswagen achieved a historic milestone with the sale of the 15,007,034th Beetle, surpassing the Ford Model T to become the world's most-produced car.
1972: Volkswagen Cancels Type 266 Project
Volkswagen made the decision to cancel the nearly completed Type 266 project in late 1972. The Type 266 was intended to be a mid-engined car to succeed the Beetle. The company shifted its focus to front-wheel-drive, water-cooled vehicles.
1973: Volkswagen Introduces the Type 181
Volkswagen introduced the military-themed Type 181 in 1973, known as the "Trekker" in Europe and the "Thing" in America.
1973: Volkswagen Introduces the Passat
Volkswagen introduced the Passat (marketed as the Dasher in the US) in 1973. The Passat, a fastback variant of the Audi 80, shared numerous body and mechanical components with its Audi counterpart. Estate/wagon versions were offered in several markets and gained significant market share in Europe.
1973: Beetle Production Exceeds 16 Million
By 1973, the total production of the Volkswagen Beetle had surpassed 16 million units.
1973: Oil Crisis Sparks Ethanol Interest
The 1973 oil crisis prompted the Brazilian government to seek alternative fuel sources, leading to increased interest in bioethanol.
1973: Super Beetle Design Updates
In 1973, the Super Beetle received updates, including a new hooded, padded dash and a curved windshield.
1973: Volkswagen Faces Challenges
By 1973, Volkswagen was facing significant challenges. Sales of the Type 3, Type 4, and NSU-based K70 models had fallen short of expectations, and Beetle sales were declining rapidly. The company recognized the need to replace the Beetle but faced the challenge of finding a suitable successor.
1974: Audi 50, Precursor to the Polo, is Introduced
In 1974, Audi introduced the Audi 50, a model that would later serve as the basis for the Volkswagen Polo. The Audi 50 was only available in select markets and achieved limited popularity.
1974: First-Generation Golf Production Begins
Production of the inaugural Volkswagen Golf commenced in the summer of 1974 and continued until the fall of 1983.
1974: US Sales of the Thing Discontinued
The US Thing version was discontinued in 1974 after only two years on the market.
1974: Volkswagen Introduces the Golf
The Volkswagen Golf made its debut in 1974, marking a pivotal moment in the company's history. The Golf, designed by Giorgetto Giugiaro, featured a transversely mounted, water-cooled engine in the front, front-wheel drive, and a hatchback body style. Its arrival led to the end of Beetle production at Wolfsburg, although limited production continued at other German factories until 1978. Mainstream production of the Beetle shifted to Brazil and Mexico.
1974: Volkswagen Introduces the Scirocco
Volkswagen unveiled the Scirocco, a coupe designed by Giorgetto Giugiaro, in the spring of 1974. Built on the platform of the yet-to-be-released Golf, the Scirocco was produced at Karmann due to capacity constraints at Volkswagen's own facilities.
1975: Super Beetle Steering Upgrade
From the 1975 model year onwards, the Super Beetle featured rack and pinion steering, replacing the previous recirculating ball steering gears.
1975: Brazil's National Alcohol Program
In 1975, Brazil launched the National Alcohol Program (Pró-Álcool) to promote the use of bioethanol as a fuel, marking a significant step towards reducing dependence on foreign oil.
1975: First Generation Golf Sales Begin in North America
The first-generation Golf, known as the Rabbit in North America, was sold from 1975 to 1985.
1975: Volkswagen Introduces the Polo
Volkswagen introduced the Polo in 1975, which was essentially a rebranded Audi 50.
1975: Volkswagen Enters Supermini Market with Polo
Volkswagen launched the Polo in 1975, marking its entry into the supermini market. Designed by Bertone, the stylish three-door hatchback proved popular in West Germany, Britain, and other parts of Western Europe.
1976: Mass Arrests at Volkswagen do Brasil
During the 1970s, Volkswagen do Brasil faced accusations of spying on its workers and reporting dissent to the authorities. This culminated in mass arrests and the torture of some VW employees in 1976.
1976: Volkswagen and Porsche Collaborate on Porsche 912-E and Porsche 924
Volkswagen and Porsche collaborated again in 1976 on the Porsche 912-E (exclusive to the USA) and the Porsche 924. The 924, initially planned for Audi, incorporated many Audi components and was manufactured at Audi's Neckarsulm facilities.
1977: Volkswagen Introduces the Derby
Volkswagen introduced the Derby in 1977. The Derby was a three-box design variation of the Polo.
1978: Mainstream Beetle Production Moves to Brazil and Mexico, North American Rabbit Production Begins
Mainstream production of the Volkswagen Beetle shifted to Brazil and Mexico, while production of the Rabbit commenced at the Volkswagen Westmoreland Assembly Plant in Pennsylvania.
1978: North American Rabbit Production Begins
Production of the Rabbit (Golf) began in the United States at the Volkswagen Westmoreland Assembly Plant near New Stanton, Pennsylvania, in 1978.
1978: Audi 50 Discontinued
The Audi 50, on which the Volkswagen Polo was based, was discontinued in 1978.
1979: Brazilian Workers Inform VW CEO
Concerned about the situation in Brazil, Volkswagen workers traveled to Wolfsburg in 1979 to personally inform the CEO about the persecution they faced.
1979: Ethanol-Powered Vehicles Launched
Driven by the 1979 energy crisis, Brazil introduced pure ethanol-powered vehicles to the market. Volkswagen do Brasil was one of the local carmakers that developed and tested prototypes.
1979: End of Military Production for the Type 181
Production of the military version of the Type 181 for the German Army ceased in 1979.
1980: Launch of the Volkswagen Gol
Volkswagen launched the Gol in Brazil in 1980, which went on to become the best-selling car in the country for an impressive 27 consecutive years.
1980: Volkswagen Sales in North America Begin to Decline
Volkswagen sold 293,595 vehicles in the United States in 1980, marking the beginning of a period of declining sales in the North American market.
1981: Second-Generation Polo Debuts
Volkswagen launched the second generation of the Polo in 1981. The new model featured a hatchback design resembling a small estate car and was later offered in Coupe and Classic variants.
1982: Volkswagen Signs Cooperation Agreement with SEAT
In 1982, Volkswagen signed a cooperation agreement with the Spanish car manufacturer SEAT, marking the beginning of a strategic partnership.
October 1983: Second-Generation Golf Production Begins
Production of the second-generation Golf hatchback and Jetta sedan commenced in October 1983.
1983: Volkswagen Launches Second-Generation Golf
Volkswagen introduced the second generation of its popular Golf model in 1983.
1983: Volkswagen Expands Polo Lineup
Volkswagen expanded the Polo lineup in 1983 with the introduction of a Coupe, similar in design to a conventional hatchback, and the Classic, a 2-door saloon.
1984: Volkswagen Sales in North America Plummet
By 1984, Volkswagen's sales in the United States had fallen dramatically to 177,709 units, highlighting the company's challenges in the North American market.
1984: End of First-Generation Rabbit Production in North America
Production of the first-generation Rabbit (Golf) in the United States ceased in the spring of 1984.
July 1985: Volkswagenwerk AG Renamed to Volkswagen AG
On July 4, 1985, Volkswagenwerk AG was officially renamed to Volkswagen AG.
1985: North American Second-Generation Golf Sales Begin
A North American version of the second-generation Golf, manufactured at the Westmoreland Assembly Plant, was introduced to the market at the start of the 1985 model year.
1985: Volkswagen AutoMuseum Opens in Wolfsburg
Since 1985, the Volkswagen AutoMuseum in Wolfsburg has served as a testament to the company's history, showcasing its automotive heritage.
1985: End of First Generation Golf Sales in North America
The first-generation Golf, known as the Rabbit in North America, ceased sales in 1985.
1985: Derby Discontinued
Volkswagen discontinued the Derby in 1985. However, the body style continued in the form of the Polo classic/Polo saloon.
1986: Hirst Addresses Workers' Reluctance
In 1986, Major Ivan Hirst recounted that he initially faced resistance from factory workers accustomed to Nazi authority. To overcome this, he wore his military uniform in the factory, despite being a civilian at the time, which he claimed helped establish his authority and improve cooperation.
1986: Volkswagen Expands in Developing Countries, Sales Briefly Recover
Under the leadership of Chairman Carl Hahn, Volkswagen focused on expanding its presence in developing countries. Despite the overall downward trend, Volkswagen's American sales briefly surpassed 200,000 units in 1986.
1987: Declining Sales of Ethanol Vehicles
In 1987, sales of vehicles powered by pure ethanol began to decline due to a decrease in petrol prices and an increase in sugar prices, which affected the production of sugarcane ethanol.
July 1988: Volkswagen Closes Pennsylvania Factory
In July 1988, Volkswagen closed its factory in New Stanton, Pennsylvania as part of Chairman Carl Hahn's decision to shift the company's focus away from the struggling North American market and towards developing countries.
1988: Third-Generation Passat Debuts, Corrado Launched
Volkswagen launched the third generation of its Passat model in early 1988. This generation notably did not include a hatchback version. Shortly after, Volkswagen introduced the Corrado, a coupe model similar to the Scirocco.
1989: Ethanol Fuel Shortage
By mid-1989, a shortage of ethanol fuel in the market led to long queues at petrol stations and many vehicles running out of fuel, causing consumers to abandon ethanol-powered vehicles.
1990: Volkswagen Acquires Full Ownership of SEAT
After gradually increasing its stake in SEAT, Volkswagen completed the acquisition of the Spanish car manufacturer in 1990.
1990: Second-Generation Polo Receives Makeover
Volkswagen gave the second-generation Polo a makeover in 1990, further enhancing its appeal and extending its sales success.
1991: End of Polo Classic/Saloon Production
Production of the Volkswagen Polo classic/Polo saloon, which carried on the Derby's body style, came to an end in 1991.
1991: End of Second-Generation Golf Production
Production of the second-generation Golf concluded in the autumn of 1991.
1991: Volkswagen Launches Third-Generation Golf
Volkswagen introduced the third generation of the Golf in 1991. The Golf Mk3, as it was known, was designed to continue the success of its predecessors.
1992: Scirocco Production Ends
Volkswagen ceased production of the Scirocco in 1992 after a successful run.
1993: Golf Mk3 and Jetta Mk3 Arrive in North America
Volkswagen brought the Golf Mk3 and Jetta Mk3 to the North American market in 1993, aiming to capture a share of the compact car segment.
1994: All-New Polo Replaces Second Generation
Volkswagen introduced an all-new version of the Polo in 1994, replacing the highly successful second-generation model that had been on the market for over a decade.
1994: Volkswagen Unveils Concept One
Volkswagen unveiled the J Mays-designed Concept One, a retro-themed concept car inspired by the original Beetle. The positive response to the Concept One paved the way for the development and production of the New Beetle.
1995: Volkswagen Launches Sharan
Volkswagen launched the Sharan in Europe in 1995. The Sharan was the result of a joint venture with Ford, which also led to the creation of the Ford Galaxy and SEAT Alhambra.
1996: Volkswagen TDI engines can run on biodiesel
All Volkswagen TDI diesel engines produced from 1996 to 2006 can be driven on 100% biodiesel fuel, providing an eco-friendly option for consumers.
1997: Volkswagen Introduces Golf Mk4
Volkswagen introduced the fourth generation of the Golf at the end of 1997. The Golf Mk4's chassis served as the foundation for various other models within the Volkswagen Group.
1998: Volkswagen Launches Lupo City Car
Volkswagen introduced the Lupo, a compact city car designed for urban environments, in 1998.
1998: Volkswagen Admits to Using Slave Labor During World War II
Volkswagen admitted to using slave labor during World War II in 1998. The company acknowledged using 15,000 slaves and set up a restitution fund for survivors.
1999: Golf Mk4 Arrives in North America
Following its debut in Europe, the Volkswagen Golf Mk4 was launched in North America in 1999.
1999: Volkswagen Announces First "3-Litre" Car
Volkswagen announced its first "3-litre" car in 1999, a lightweight version of the Lupo capable of traveling 100 kilometers on just three liters of diesel. This achievement made it the world's most fuel-efficient car at the time.
1999: Volkswagen Beetle Ranked Fourth Most Influential Car
The Volkswagen Type 1 "Beetle" was recognized as the fourth most influential car of the 20th century in the 1999 Car of the Century competition, highlighting its historical significance and impact on the automotive industry.
2002: Bernd Pischetsrieder Becomes Volkswagen Group CEO
Bernd Pischetsrieder took on the role of Volkswagen Group CEO in 2002, overseeing all of the Group's brands, and ushering in a new era of model expansion.
2002: Volkswagen's First Crossover SUV
Volkswagen introduced its first crossover SUV, the Touareg, in 2002. This marked the beginning of the company's expansion into the SUV market.
2003: Discontinuation of the T4
In 2003, Volkswagen discontinued the T4, leaving a gap in their North American van lineup.
2003: Launch of the First Flexible-Fuel Vehicle in Brazil
Volkswagen do Brasil launched the Gol 1.6 Total Flex in 2003. It was the first Brazilian commercially available flexible-fuel vehicle, capable of running on any blend of E20-E25 petrol and up to 100% hydrous ethanol (E100).
March 2005: European Commission Challenges Germany's Volkswagen Law
On March 4, 2005, the European Commission initiated legal action against Germany in the European Court of Justice, arguing that the Volkswagen Law, which restricted any shareholder from holding more than 20% of voting rights, unlawfully limited capital flow within Europe.
September 2005: Porsche Increases Stake in Volkswagen to 20%
In September 2005, Porsche announced its intention to raise its stake in Volkswagen from 5% to 20% at a cost of €3 billion. The goal was to combine Porsche's and the government of Lower Saxony's stakes to prevent hostile takeovers by foreign investors.
2005: Sixth-Generation Passat and Fifth-Generation Jetta Debut
Volkswagen launched the sixth-generation Passat and the fifth-generation Jetta, two important models in the company's lineup.
2005: Rising Sales of Flex-Fuel Vehicles
By 2005, Volkswagen had sold 293,523 flex-fuel vehicles in Brazil, demonstrating a growing consumer preference for this technology.
2005: Volkswagen Maintains North American Sales
Volkswagen maintained relatively steady sales in North America in 2005, selling 224,195 vehicles.
July 2006: Volkswagen announced the Tiguan
On 20 July 2006, Volkswagen announced the introduction of a new compact SUV named the Tiguan, which was influenced by the 'Concept A' concept vehicle introduced at the 2006 Geneva Auto Show.
July 2006: Porsche Further Increases Ownership in Volkswagen to 25.1%
Porsche continued to increase its ownership in Volkswagen, raising its stake to 25.1% in July 2006.
September 2006: Introduction of City Golf and City Jetta
In September 2006, Volkswagen began offering the City Golf and City Jetta exclusively for the Canadian market, initially as Mk4 versions and later as Brazilian models.
November 2006: Pischetsrieder Resigns, Winterkorn Becomes CEO
Bernd Pischetsrieder stepped down as Volkswagen Group CEO, and Martin Winterkorn, the worldwide CEO of Audi, took over the position at the beginning of 2007.
2006: End of Petrol-Only Vehicle Production in Brazil
In 2006, Volkswagen do Brasil stopped manufacturing petrol-only vehicles for the local Brazilian market, focusing instead on the production of flex-fuel models.
2006: Fifth Generation Golf Sales Begin in North America
The fifth-generation Golf was sold as the Rabbit in North America from 2006 to 2009.
2006: Volkswagen's North American Sales Increase
Volkswagen experienced a 4.9 percent increase in North American sales in fiscal year 2006, reaching 235,140 vehicles sold, even as domestic automakers faced a sales decline.
2007: Volkswagen's Hybrid Plans
In 2007, Volkswagen confirmed its plans to develop compact hybrid electric vehicles, with models like the Polo and Golf identified as potential candidates for hybridization.
2007: Martin Winterkorn Becomes Volkswagen Group CEO
Martin Winterkorn officially assumed the role of Volkswagen Group CEO, succeeding Bernd Pischetsrieder.
2007: Volkswagen Eos Production Begins in Portugal
Production of the Volkswagen Eos, a hardtop convertible, commenced at a new facility in Portugal.
2007: Continued Growth of Flex-Fuel Vehicle Sales
Volkswagen's sales figures for 2007 showed a significant increase in the sales of flex-fuel vehicles, reaching 525,838 units, while petrol-only car sales dropped to 13,572.
2007: Volkswagen drops most diesels from US lineup
Due to strict US government emissions regulations, Volkswagen was forced to drop most diesel engines from their US lineup for the 2007 model year.
2007: Tiguan Launch
Continuing its foray into the SUV market, Volkswagen launched the Tiguan, a C-segment mainstream SUV, further expanding its SUV lineup.
October 2008: Porsche's Plan to Control VW
On October 26, 2008, Porsche announced its plan to take over Volkswagen, having acquired a significant share of the company's stock. This move led to a surge in Volkswagen's stock price, briefly making it the world's largest company by market capitalization.
2008: Launch of Volkswagen Routan
In 2008, Volkswagen launched the Volkswagen Routan, a badge-engineered Dodge Grand Caravan, to address the need for a van in their North American lineup.
2008: Volkswagen Becomes Third-Largest Car Maker Globally
In 2008, Volkswagen solidified its position as the third-largest car manufacturer worldwide.
2008: Dominance of Flex-Fuel Vehicles in the Brazilian Market
In 2008, flex-fuel vehicles accounted for 96% of all new cars and light-duty trucks sold in Brazil, solidifying their dominance in the market.
2008: Volkswagen Passat Earns Recognition
The Volkswagen Passat, having undergone significant updates and improvements, received critical acclaim, including being ranked first in its class in a Motor Trend comparison.
2008: Volkswagen Plans to Revive Scirocco
Volkswagen announced plans to bring back the Scirocco by 2008, aiming to capitalize on the popularity of sporty coupes.
2008: Third-Generation Scirocco Enters Production
Volkswagen began production of the third-generation Scirocco, reviving the popular coupe model after a 16-year hiatus. The third-generation Scirocco remained in production until 2017.
2008: Sixth-Generation Golf Debuts
Volkswagen launched the sixth generation of its popular Golf model in 2008. The Golf Mk6, as it was also known, featured a range of updates and improvements.
January 2009: Porsche's Stake in VW Increases
By January 2009, Porsche had increased its stake in Volkswagen AG to 50.76%, however, the "Volkswagen Law" prevented Porsche from taking control of the company despite its large stake.
March 2009: Two Million Flex-Fuel Vehicles Produced
By March 2009, Volkswagen do Brasil celebrated the production milestone of two million flex-fuel vehicles since the launch of the technology in 2003.
May 2009: Porsche and VW to Merge
On May 6, 2009, amidst Porsche's attempted takeover and the global financial crisis, Porsche and Volkswagen decided to merge, aiming to create a stronger automotive group.
October 2009: Volkswagen to Take Stake in Porsche
In a turn of events, Volkswagen announced its plan to acquire a 49.9% stake in Porsche for €3.9 billion, marking a significant step in the merger process.
November 2009: Appointment of Karl-Thomas Neumann
In November 2009, Volkswagen brought on Karl-Thomas Neumann as the group's chief officer for electric traction, indicating a strategic focus on electric vehicle development.
2009: End of Fifth Generation Golf Sales in North America
The fifth-generation Golf, known as the Rabbit in North America, ceased sales in 2009.
2009: Emission software deployment
Volkswagen deployed software in 2009 TDI diesel engines that activated emissions controls only during lab tests, causing real-world emissions to be up to 40 times higher than US standards.
2009: Volkswagen reintroduces diesel engines in the US
In 2009, Volkswagen returned to the American market with a new lineup of diesel engines that were compatible with US standards, albeit limited to running on 5% (B5) biodiesel to maintain the warranty.
2010: Hydrogen Fuel-Cell Cars Deemed Not Viable
Volkswagen's Chief of Research, Jürgen Leohold, stated in 2010 that the company had concluded that hydrogen fuel-cell cars were not a practical option, leading Volkswagen to focus on other alternative fuel technologies.
2010: Announcement of the Touareg Hybrid
Volkswagen unveiled the 2012 Touareg Hybrid at the 2010 Geneva Motor Show, signaling the company's intention to expand its hybrid vehicle offerings.
2010: Volkswagen Achieves Record Sales and Expands Global Market Share
Volkswagen reported record-breaking sales of 6.29 million vehicles in 2010, achieving an 11.4% global market share.
March 2011: Volkswagen Finalizes Purchase of Porsche Holding Salzburg
Volkswagen completed the purchase of Porsche Holding Salzburg (PHS), Austria's leading specialty automobile distributor, for €3.3 billion, solidifying the Volkswagen-Porsche alliance.
May 2011: Completion of Chattanooga Assembly
In May 2011, Volkswagen completed the Chattanooga Assembly plant in Tennessee, marking their first plant since the closure of the New Stanton facility. The plant began producing cars and SUVs for the North American market, starting with the Passat B7.
December 2011: Volkswagen Implements Email Restriction Policy for Work-Life Balance
In December 2011, Volkswagen adopted a rule initiated by its Works Council to promote work-life balance and prevent employee burnout. This rule restricted company email access on BlackBerry smartphones to working hours and the 30 minutes before and after work.
2011: Volkswagen Ranked Among Top 25 Largest Companies Worldwide
In 2011, Volkswagen was recognized as one of the top 25 largest companies globally by the Forbes Global 2000 list.
2011: Production of the Rear-Engine Up!
Volkswagen planned to begin production of the rear-engine Up! in 2011, indicating the company's commitment to exploring new vehicle designs and technologies.
2011: Launch of the Touareg Hybrid
Volkswagen scheduled the launch of the 2012 Touareg Hybrid for 2011, marking its entry into the hybrid SUV market.
2012: Volkswagen Canada Celebrates 60 Years
In 2012, Volkswagen Canada celebrated its 60th anniversary, and a Type 1 from the first shipment to Canada was featured in a nationwide tour as part of the festivities.
2012: Diesel-Electric Hybrid Models and Jetta Hybrid Speed Record
Volkswagen announced plans to introduce diesel-electric hybrid versions of popular models like the Jetta and Passat in 2012. The Jetta Hybrid set a world speed record for hybrid cars in 2012, reaching 187 mph.
October 2013: European Court of Justice Upholds Rewritten Volkswagen Law
In October 2013, the European Court of Justice in Luxembourg ruled that the revised Volkswagen Law, rewritten by the German government, fully complied with EU regulations.
2013: Launch of the Golf Hybrid
Volkswagen planned to launch the Golf Hybrid in 2013, further expanding its lineup of hybrid vehicles.
2013: Gol's Reign Ends
After a remarkable run, the Volkswagen Gol's dominance in the Brazilian market came to an end in 2013, marking the end of its 27-year streak as the best-selling car.
2013: Production of VW XL1
In 2013, Volkswagen began a limited production run of the VW XL1, a lightweight and fuel-efficient two-person vehicle weighing only 795 kg.
2013: Limited Production of Plug-in Hybrids
Volkswagen began production of two limited-edition plug-in hybrid models in 2013: the XL1 (250 units) and the Porsche 918 Spyder (918 units).
May 2014: Volkswagen Plans Engine Assembly in India to Increase Localization
As of May 2014, Volkswagen planned to begin assembling certain engines in India, aiming to raise its localization efforts from 70% to 90%.
September 2015: Volkswagen emissions scandal
In September 2015, the US Environmental Protection Agency (EPA) issued a notice of violation to Volkswagen for intentionally programming TDI diesel engines to activate emissions controls only during lab testing, leading to the Volkswagen emissions scandal.
October 2015: Development of Modular Electric Vehicle Architecture (MEB)
In October 2015, Volkswagen revealed its plan to develop a modular architecture called MEB specifically for battery-electric cars. This standardized system aimed to facilitate the production of a range of electric vehicles.
2015: Activists and Former Employees Speak Out
In 2015, activists and former employees of Volkswagen in Brazil publicly criticized the company for its silence on the persecution of its workers during the military dictatorship.
January 2016: Volkswagen Announces New Factory in Algeria
During a summit between German Chancellor Angela Merkel and Algerian Prime Minister Abdelmalek Sellal in January 2016, Volkswagen revealed its plans to establish a new factory in Relizane, Algeria.
June 2016: Plan to Develop 30 All-Electric Cars
Volkswagen announced an ambitious program in June 2016 to develop 30 all-electric car models within 10 years, with the goal of selling 2-3 million electric vehicles annually by 2025.
September 2016: Partnership with Cymotive
On 14 September 2016, Volkswagen announced its partnership with three Israeli cybersecurity experts to create Cymotive, a company dedicated to automotive security.
2016: VW Commissions Independent Review
Responding to mounting pressure, Volkswagen commissioned an independent review in the fall of 2016 to investigate the allegations made against its Brazilian subsidiary. The review was expected to be finalized by the end of 2017.
2016: Volkswagen Group Leads Global Car Sales
In 2016, the Volkswagen Group, with Volkswagen as its flagship brand, achieved the highest worldwide sales in the automotive industry.
2016: Volkswagen Ranks as Second-Largest Global Manufacturer
By 2016, Volkswagen had climbed to become the second-largest car manufacturer globally.
2016: Nine Plug-in Electric Cars Available
As of May 2016, the Volkswagen Group offered nine plug-in electric vehicles to retail customers, showcasing its commitment to electric mobility.
March 2017: Introduction of Sedric prototype
On 6 March 2017, Volkswagen presented its prototype for a fully autonomous car named Sedric at the Geneva Motor Show.
2017: Volkswagen's SUV Offensive Begins
From 2017 onwards, Volkswagen aggressively expanded its SUV offerings, aiming to have an SUV model in every car class. This strategy was dubbed the "SUV offensive."
2017: Volkswagen Group Maintains Global Sales Lead
The Volkswagen Group continued its sales dominance in 2017, again achieving the highest worldwide sales in the automotive industry.
2017: End of Independent Review
The independent review of the situation at Volkswagen do Brasil, commissioned in 2016, was scheduled to conclude by the end of 2017.
September 2018: Discontinuation of Beetle and investment in QuantumScape
In September 2018, Volkswagen announced the discontinuation of the Beetle (A5) in 2019 and a $100 million investment in the solid-state battery startup QuantumScape, becoming its largest automotive investor.
2018: Return to motorsport with I.D. R
In 2018, Volkswagen returned to motorsport with the all-electric I.D. R, setting an all-time course record at the Pikes Peak International Hill Climb with a time of under eight minutes by driver Romain Dumas.
2018: Volkswagen Sets New Delivery Record Amidst Trade Tariffs and Emission Standards
Volkswagen experienced record deliveries of 10.8 million vehicles in 2018, benefiting from trade tariffs and new emission standards.
2018: Volkswagen's Market Share in Brazil
Volkswagen held a significant share of the Brazilian car market in 2018, accounting for close to 15% of sales, reflecting its long-standing presence in the country.
February 2019: Launch of Jetta sub-brand in China
In February 2019, Volkswagen announced the launch of an entry-level Jetta sub-brand in China aimed at young buyers.
July 2019: Volkswagen Invests in Self-Driving Startup Argo AI
In July 2019, Volkswagen made a $2.6 billion investment in Argo AI, a startup company specializing in the development of self-driving vehicle technology.
July 2019: Announcement of new Jetta models
In July 2019, Volkswagen announced three new models for the Jetta sub-brand in China: a sedan and two SUVs, to be manufactured through its joint venture with FAW.
September 2019: Unveiling of new logo and ID.3
In September 2019, Volkswagen unveiled a refreshed logo and new sonic branding at the Frankfurt Motor Show, alongside the launch of the ID.3 electric vehicle, marking the start of a 'new era' for the company.
September 2019: Electric conversion program for Beetles
In September 2019, Volkswagen announced a program to convert old Beetle models to electric power, in partnership with eClassics, using components from the e-up! model.
2019: Volkswagen's Sedan Sales in China
Volkswagen sold 1.6 million sedans in China in 2019, showcasing the popularity of this segment in the Chinese market. The company offered various sedan models tailored to Chinese preferences.
2019: Volkswagen's Strong Sales in China
Volkswagen delivered 3.16 million vehicles in China in 2019, highlighting the importance of the Chinese market for the company.
2019: SUVs Drive Volkswagen Sales
In 2019, SUVs accounted for a quarter of Volkswagen's vehicle deliveries, with the Tiguan leading the way. This highlighted the company's successful push into the SUV market.
2019: Volkswagen Ranks 5th in WIPO's Industrial Design Registrations
Volkswagen held the 5th position globally in the World Intellectual Property Organization's (WIPO) industrial design rankings for 2019, with 73 industrial design registrations published under the Hague System.
January 2020: Tesla Surpasses Volkswagen in Market Value
In a significant shift in the automotive industry, electric car manufacturer Tesla, Inc. surpassed Volkswagen to become the second-most valuable automaker, highlighting the growing dominance of electric vehicles.
September 2020: Launch of the Volkswagen ID.4 in the US
Volkswagen launched the ID.4, an all-electric SUV, in the United States in September 2020.
November 2020: Increased investment in electric and self-driving cars
In November 2020, Volkswagen announced an $86 billion investment in electric and self-driving cars over the next five years, aiming to remain the world's largest carmaker in the green era.
2020: Volkswagen Achieves 6th Place in WIPO's Industrial Design Rankings
Volkswagen attained the 6th spot worldwide in the World Intellectual Property Organization's (WIPO) industrial design rankings for 2020, with 84 industrial design registrations published under the Hague System.
2020: Rapid Expansion of SUV Lineup
By 2020, Volkswagen had rapidly expanded its SUV lineup to include eight models, excluding derivatives, covering various segments from B-segment to D-segment, including global and regional models.
2020: Sharan MPV Discontinued
As part of its SUV-focused strategy, Volkswagen phased out the Sharan mid-size MPV in 2020, reflecting the declining popularity of MPVs in favor of SUVs.
January 2021: Sales drop in 2020
In January 2021, Volkswagen reported a 9.9% drop in sales in China, a 23.4% decline in western Europe, and a 17.1% decrease in North America for the year 2020.
February 2021: Exploration of Flying Vehicles
In February 2021, Volkswagen expressed interest in exploring "vertical mobility," indicating its consideration of flying vehicles as a potential mode of transportation in the future.
March 2021: Volkswagen's Strategic Announcements and Short-Lived "Voltswagen" Name Change
In March 2021, Volkswagen made two significant announcements. First, the company declared its intention to halt the development of new internal combustion engines, shifting focus towards refining existing ones to meet evolving emission standards. Second, Volkswagen briefly changed the name of its American division to "Voltswagen" as a marketing ploy, later revealing it to be a hoax aimed at generating buzz.
2021: Volkswagen Ranks 6th in WIPO's Industrial Design Registrations
In the 2021 review of the World Intellectual Property Organization's (WIPO) annual World Intellectual Property Indicators, Volkswagen secured the 6th position globally for its 84 industrial design registrations published under the Hague System in 2020.
March 2022: Volkswagen Unveils the ID. Buzz Electric Minivan
Expanding its electric vehicle lineup, Volkswagen launched the ID. Buzz, an electric minivan, in March 2022.
May 11, 2022: Volkswagen Confirms Scout Off-Road Brand Relaunch as EV
On May 11, 2022, Volkswagen confirmed the revival of its Scout brand, known for off-road vehicles, with a focus on electric vehicles. This marked Volkswagen's first brand launch exclusively for the U.S. market.
July 2022: Volkswagen Announces Development of First Gigafactories
In July 2022, Volkswagen announced the development of its first Gigafactories, with a site in Salzgitter, Germany, termed Mission SalzGiga. This initiative is part of a €20 billion investment focusing on Volkswagen's battery production.
September 2022: Volkswagen Introduces ID. XTREME1 Concept Car
Volkswagen unveiled the ID. XTREME1 concept car, an off-road electric SUV, in September 2022.
2022: Volkswagen's Best-Selling Models
Volkswagen's annual report in 2022 revealed that the Tiguan was its best-selling model globally, followed by the popular B-segment range, including Polo, Virtus, Nivus, and Taigo, and the Passat/Magotan.
2022: Volkswagen Loses Market Leadership in China
After years of dominance, Volkswagen lost its position as the market leader in China, the world's largest single automotive market.
March 2023: Volkswagen's Assets Frozen in Russia
In March 2023, a Russian court froze all of Volkswagen's assets in the country in response to a lawsuit filed by Russian automaker GAZ, escalating the legal battle between the companies.
July 26, 2023: Volkswagen Invests in XPeng
Volkswagen announced a $700 million investment in Chinese electric vehicle (EV) manufacturer XPeng, acquiring a 4.99% stake in the company.
December 2023: Volkswagen Adopts Tesla's NACS Charging Connector in North America
In December 2023, Volkswagen announced that its brands in North America, including Volkswagen, Porsche, Audi, and Scout Motors, would transition to Tesla's NACS charging connector starting in 2025.
2023: Volkswagen Sells Russian Subsidiary to Avilon
Volkswagen sold its subsidiary in Russia to the Russian company Avilon in 2023.
2025: Volkswagen Brands in North America to Begin Using NACS Charging Connector
Starting in 2025, Volkswagen brands selling in the North American market will adopt the NACS charging connector, following Tesla's lead.
2025: Target of One Million Electric and Hybrid Vehicles Sold Annually
To comply with stricter emission standards, the VW Group aimed to sell one million all-electric and plug-in hybrid vehicles globally by 2025.
2025: Volkswagen's SUV Sales Target
Volkswagen announced its ambitious goal to offer over 30 SUV models worldwide by 2025, aiming for SUVs to make up half of its global sales.
2026: Collaboration on Electric Vehicles
As part of their collaboration, Volkswagen and XPeng plan to jointly develop two VW-branded electric models for the mid-size segment in the Chinese market, with production set to begin in 2026.
2026: Production Start for Revived Scout Brand
Volkswagen plans to commence production of vehicles under the relaunched Scout off-road brand in 2026.