History of Peugeot in Timeline
Peugeot, a French automobile brand owned by Stellantis, traces its roots back to 1810, making it potentially the world's oldest car company. Émile Peugeot registered the iconic lion trademark in 1858. Armand Peugeot spearheaded the company's foray into vehicle manufacturing, starting with a steam-powered tricycle in 1886. A pivotal collaboration with Léon Serpollet in 1886 paved the way for their first internal combustion car powered by a Panhard-Daimler engine in 1890.
1901: Peugeot Debuts the "Bébé" at the Paris Salon
At the 1901 Paris Salon, Peugeot unveiled the "Bébé," a small, shaft-driven car. This marked a departure for Peugeot, shedding its image for conservative designs.
1901: Peugeot Enters the Motorcycle Market
Expanding its product line, Peugeot ventured into motorcycle manufacturing in 1901, a move that would shape the company's future for decades to come.
1902: Peugeot's Participation in the Paris-Vienna Rally
Peugeot participated in the 1902 Paris-Vienna Rally, showcasing their 50 hp racer. Although they faced setbacks and did not finish the race, it demonstrated Peugeot's growing ambition in motorsports.
1903: Peugeot Becomes Leading French Automaker
By 1903, Peugeot established itself as a dominant force in the French automotive industry, producing half of all cars made in the country.
1903: Peugeot's First Tour de France Victory
Peugeot's long history in bicycle manufacturing, dating back to 1882, was highlighted by their first victory at the Tour de France in 1903. This victory marked the beginning of a successful era for Peugeot in the world of cycling.
1907: Peugeot Showcases First Six-Cylinder Engine and Hires Tony Huber
At the 1907 Paris Salon, Peugeot introduced their inaugural six-cylinder engine, marking a technological advancement. Additionally, they brought onboard Tony Huber, a skilled engine builder.
1910: Peugeot Merges Automobile and Bicycle Businesses
After a period of separation due to family disagreements, Peugeot merged its automobile production company, Société des Automobiles Peugeot, back with the family's core business of bicycle and motorcycle manufacturing in 1910.
1910: Peugeot Expands Product Line and Opens Sochaux Factory
In 1910, Peugeot's product offerings grew to encompass a range of two-cylinder and four-cylinder engines, showcasing their commitment to innovation. This year also saw the establishment of a new factory in Sochaux, which would later become their primary production facility.
1912: Ettore Bugatti Designs the "Bébé", Peugeot Returns to Racing
Ettore Bugatti, a renowned automotive engineer, designed the new 850 cc four-cylinder "Bébé" for Peugeot in 1912. This year also marked Peugeot's return to motorsports with a team of skilled driver-engineers, including Jules Goux, Paolo Zuccarelli, and Georges Boillot.
1912: French Grand Prix Victory
In 1912, Peugeot achieved a groundbreaking victory at the French Grand Prix in Dieppe. Georges Boillot piloted their revolutionary car, powered by a straight-4 engine, to victory.
May 1913: Jules Goux Wins Indianapolis 500 for Peugeot
In May 1913, Jules Goux, driving a Peugeot race car, achieved a historic victory at the Indianapolis 500, becoming the first non-American driver and constructor to win the prestigious race.
1913: Dominance at French Grand Prix and Indianapolis 500
Peugeot continued its winning streak in 1913, securing victories at both the French Grand Prix in Amiens and the prestigious Indianapolis 500. Their cars, based on the design of the 1912 Grand Prix winner, showcased their technological prowess and racing dominance.
1913: Peugeot Introduces Innovative L5 and Boillot Wins French Grand Prix
Peugeot unveiled the improved L5 race car in 1913, featuring groundbreaking technologies such as a ballbearing crankshaft, gear-driven camshafts, and dry-sump lubrication, which would later become standard features in racing cars. Georges Boillot piloted the L5 to victory in that year's French Grand Prix, marking the first time a driver and constructor had won the event twice.
1913: Peugeot's First Indianapolis 500 Victory
Peugeot achieved a groundbreaking victory in 1913 by becoming the first non-American auto company to win the Indianapolis 500.
1914: Peugeot's Influence on Miller Racing Engines
During 1914, with one of their race cars stuck in the United States due to World War I, Peugeot's influence extended to American racing. Mechanic Fred Offenhauser, working at Harry Miller's shop, serviced the car and gained valuable insights into the Peugeot engine. This experience became instrumental in the development of the renowned Miller racing engine, which later evolved into the iconic Offenhauser.
1914: Boillot Sets New Indy Lap Record but Peugeot Faces Challenges
Georges Boillot, driving a Peugeot L5, set a new lap record at the Indianapolis Motor Speedway in 1914. However, Peugeot faced stiff competition from Mercedes and experienced setbacks with their four-wheel brake system, highlighting the evolving landscape of motorsports.
1914: Peugeot's Four-Wheel Brake System Debut and Challenges Against Mercedes
Peugeot introduced a pioneering four-wheel brake system at the 1914 French Grand Prix, a significant advancement in automotive technology. However, they faced strong competition from Mercedes and experienced mechanical issues, leading to a challenging race.
1915: Death of Armand Peugeot
In 1915, Armand Peugeot, a pioneer of the French automotive industry and the driving force behind the Peugeot company's early success, passed away.
1915: Peugeot's Success in French Grand Prix and Vanderbilt Cup
Peugeot demonstrated their racing prowess in 1915 by winning the French Grand Prix and the Vanderbilt Cup. These victories showcased the company's engineering capabilities and the skill of their drivers.
1915: Peugeot Achieves Success in French Grand Prix and Vanderbilt Cup
Peugeot triumphed in motorsports in 1915, securing victories in the French Grand Prix and the Vanderbilt Cup. These wins showcased the company's engineering prowess and the skill of their drivers.
1916: Dario Resta Wins Indianapolis 500 for Peugeot
Peugeot continued their winning ways at the Indianapolis 500 in 1916 with Dario Resta claiming victory. This win solidified Peugeot's legacy as a formidable competitor in American motorsports.
1916: Second Indianapolis 500 Win
Peugeot secured its second Indianapolis 500 victory in 1916, further solidifying its presence in motorsport history.
1917: Peugeot Shifts to Arms Production During World War I
With the outbreak of World War I, Peugeot redirected its manufacturing capabilities towards arms production, playing a crucial role in supporting the French war effort between 1917 and 1920.
1919: Howdy Wilcox Wins Indianapolis 500 with Peugeot
Peugeot's successful run at the Indianapolis 500 extended into 1919 when Howdy Wilcox drove their car to victory. This win marked their third victory in the prestigious race.
1919: Third Indianapolis 500 Win
Peugeot's dominance at the Indianapolis 500 continued as they clinched their third victory in 1919.
1919: Boillot Wins Targa Florio for Peugeot
Georges Boillot, driving a Peugeot, emerged victorious at the 1919 Targa Florio, a challenging endurance race in Italy. This victory was particularly impressive considering the car had already covered a significant distance.
1920: Peugeot Produces Over 4,000 Type 1525 Trucks During Wartime
During the challenging years of World War I, Peugeot demonstrated its manufacturing prowess by producing a remarkable 4,084 Type 1525 trucks between 1917 and 1920, showcasing their adaptability and contribution to the war effort.
1922: Peugeot Wins Coppa Florio
Peugeot's racing prowess was on full display in 1922 when they clinched victory in the Coppa Florio, adding another accolade to their growing motorsport legacy.
1923: Peugeot Wins Touring Car Grand Prix
Peugeot achieved a significant milestone in 1923 by winning the Touring Car Grand Prix, demonstrating their competitiveness in a different racing discipline.
1925: Peugeot Achieves Podium Finishes in Targa Florio and Coppa Florio
Peugeot continued to showcase their racing capabilities in 1925 with podium finishes in prestigious Italian races. They secured third place in the Targa Florio and claimed victory in the Coppa Florio.
1926: Peugeot Splits Cycle Business
In 1926, Peugeot made a significant decision to separate its cycle business, establishing Cycles Peugeot as a separate entity. This strategic move aimed to provide the consistently profitable cycle division with more independence from the cyclical nature of the auto industry.
1926: Peugeot Splits Cycle Business
In a significant move to separate its growing business ventures, Peugeot spun off its bicycle and motorcycle operations into a separate entity called Cycles Peugeot in 1926.
1926: Peugeot Triumphs at Spa 24 Hours
Peugeot's endurance racing capabilities were highlighted in 1926 when they emerged victorious at the Spa 24 Hours, a grueling race that tested both car and driver.
1927: Peugeot Acquires Bellanger and De Dion Companies
Expanding their automotive operations, Peugeot acquired two struggling French automakers, Bellanger and De Dion, in 1927, aiming to leverage their assets and expertise.
1928: Peugeot Introduces the Type 183
Peugeot introduced a new model to its lineup in 1928, the Type 183, representing the company's continued efforts to innovate and cater to evolving customer preferences.
1928: Sochaux Factory Becomes Main Plant
Peugeot's Sochaux factory, established in 1910, officially became the company's main production plant in 1928, centralizing their manufacturing operations.
1929: Peugeot Introduces the 201 and a New Naming System
In 1929, Peugeot unveiled the 201, the most affordable car in the French market at the time. This model also marked the debut of Peugeot's trademark naming convention, featuring three digits with a central zero, which was officially registered as a trademark.
1931: Peugeot 201 Features Independent Front Suspension
In 1931, Peugeot enhanced the 201 model by incorporating independent front suspension, improving the car's handling and comfort.
1933: Peugeot Unveils a New Aerodynamic Range
In 1933, seeking to revitalize its market presence, Peugeot introduced a new range of vehicles characterized by their aerodynamic designs.
1934: Peugeot Introduces the 402 BL Éclipse Décapotable
In 1934, Peugeot broke new ground with the introduction of the 402 BL Éclipse Décapotable, the first convertible to feature a retractable hardtop.
1935: Peugeot 402 Enters Production
The 2.1-liter Peugeot 402 entered production in 1935 and remained in production until the end of 1941.
1936: Peugeot Introduces Airflow-Inspired Designs
In 1936, Peugeot introduced new models, including the 302 and a large model based on the 402, featuring designs inspired by the Chrysler Airflow. These designs incorporated elements like a vertical fin and bumper, along with the first high-mounted taillight.
1938: Peugeot 302 Production Ends; 202 Series Production Begins
Production of the Peugeot 302, which started in 1936, came to an end in 1938. The same year, series production of the entry-level 202 began, lasting until 1942.
1939: Peugeot Sales Surge in 1939
Driven by the popularity of the 202, Peugeot's sales experienced a significant increase in 1939, reaching 52,796 units sold. This placed Peugeot just behind Citroën in terms of sales volume.
1941: Production of the Peugeot 402 Ends
Production of the Peugeot 402, which began in 1935, came to an end in 1941.
1942: Peugeot Acquires Controlling Interest in Automobiles Hotchkiss
In 1942, Peugeot made a strategic move by acquiring a controlling interest in Automobiles Hotchkiss, a French luxury car manufacturer. This acquisition was likely influenced by wartime economic conditions.
1942: Production of the Peugeot 202 Ends
Production of the Peugeot 202, which began its series run in 1938, came to an end in 1942.
February 1945: Peugeot Briefly Resumes 202 Production
In February 1945, Peugeot briefly resumed production of the 202 model, assembling approximately 20 more units from the remaining stock of supplies.
1946: Peugeot Resumes Regular Car Production
Following disruptions caused by World War II, Peugeot resumed regular car production in mid-1946. This marked a return to normalcy for the company after a period of limited operations.
1946: Peugeot Restarts Car Production with the 202
In 1946, Peugeot resumed car production, delivering 14,000 units of the 202 model as part of its post-war recovery efforts.
1947: Peugeot Introduces the Innovative 203
In 1947, Peugeot launched the 203, a model featuring innovative features like coil springs, rack-and-pinion steering, and hydraulic brakes.
1949: Production of the Peugeot 202 Concludes
Production of the Peugeot 202, which had resumed after World War II, finally came to an end in 1949.
1949: Vintage Peugeot Achieves Impressive Speed at Indianapolis
In a testament to the performance of their earlier racing cars, a 1914 Peugeot model achieved an impressive lap speed of 103 mph during practice for the 1949 Indianapolis 500, highlighting the lasting legacy of Peugeot's engineering.
1950: Peugeot Acquires Chenard-Walcker
In 1950, Peugeot expanded its automotive presence by acquiring Chenard-Walcker, a French automobile manufacturer.
1953: Peugeot Begins Assembling Cars in Australia
Peugeot expanded its global manufacturing footprint in 1953 by starting the assembly of its vehicles in Australia, beginning with the 203 model.
1955: Peugeot Launches the Popular 403
In 1955, Peugeot introduced the 403, a model that would achieve significant popularity. Equipped with a 1.5-liter engine, the 403 sold an impressive one million units by the time its production ended in 1962. Notably, a cabriolet/convertible version of the 403 gained fame as the car driven by the fictional TV detective Columbo.
1958: Peugeot Enters the US Car Market
In 1958, Peugeot expanded its operations by beginning to sell cars in the United States, marking its entry into a major automotive market.
1960: Peugeot Introduces the 404
In 1960, Peugeot introduced the 404, a model that would gain recognition for its durability. The 404 was powered by a 1,618 cc (99 cu in) engine, tilted at a 45-degree angle. Its ruggedness was proven by its four victories in the East African Safari Rally in 1963, 1966, 1967, and 1968.
1960: Production of the Peugeot 203 Ends
Production of the Peugeot 203, which began in 1947, came to an end in 1960 after a successful run.
1962: Production Ends for the Peugeot 403
Production of the Peugeot 403, which began in 1955, came to an end in 1962 after a successful run.
1963: Peugeot 404 Wins the East African Safari Rally
In 1963, the Peugeot 404 demonstrated its exceptional durability and performance by winning the East African Safari Rally. This victory marked the first of four consecutive wins for the 404 in this challenging rally event.
1963: Peugeot's East African Safari Rally Success Begins
Peugeot's journey in the East African Safari Rally began with a resounding victory in 1963. Nick Nowicki and Paddy Cliff piloted their Peugeot 404 sedan to first place, marking the start of Peugeot's successful run in the event.
1966: Back-to-Back Victories in the East African Safari Rally
Peugeot's winning streak in the East African Safari Rally continued in 1966 as Bert Shankland and Chris Rothwell, driving a Peugeot 404 Injection sedan, secured another victory. This win showcased Peugeot's consistency and strong performance in the challenging rally.
1966: Peugeot 404 Secures Second Victory in the East African Safari Rally
In 1966, the Peugeot 404 repeated its success in the East African Safari Rally, claiming its second consecutive victory in the event.
1966: Peugeot Begins Collaboration with Renault
In 1966, Peugeot entered into a collaborative agreement with Renault, marking the beginning of a partnership that would involve sharing engineering and technical resources.
1967: Peugeot 404 Achieves Third Consecutive East African Safari Rally Win
Continuing its dominance, the Peugeot 404 secured its third consecutive victory in the East African Safari Rally in 1967, further solidifying its reputation for ruggedness and reliability.
1967: Third Consecutive East African Safari Rally Win
Peugeot's dominance in the East African Safari Rally reached new heights in 1967 when they secured their third consecutive victory. Bert Shankland and Chris Rothwell, once again behind the wheel of their trusty Peugeot 404 Injection sedan, navigated the demanding course to claim the top spot.
1968: Peugeot's Near Miss and Eventual Victory
In 1968, Peugeot's quest for a fourth consecutive East African Safari Rally victory faced a setback when their leading car experienced engine trouble. However, Nick Nowicki and Paddy Cliff, in another Peugeot, stepped up to secure the win, upholding Peugeot's honor in the event.
1968: Peugeot 404 Makes History with Fourth Consecutive East African Safari Rally Victory
In 1968, the Peugeot 404 achieved an unprecedented feat by winning its fourth consecutive East African Safari Rally. This victory solidified its place in motorsport history and showcased its exceptional off-road capabilities.
1972: Peugeot Initiates Collaboration with Volvo
Peugeot expanded its collaborative efforts in 1972 by partnering with Volvo. This partnership, like the one with Renault, aimed to leverage shared expertise in engineering and technology.
1974: Peugeot Acquires 30% Share of Citroën
In a significant move within the French automotive industry, Peugeot acquired a 30% share of Citroën in 1974, marking the beginning of a process that would lead to a full takeover.
1974: Peugeot's Consistent Wins at Spanish Car of the Year Awards
Since 1974, Peugeot has demonstrated its dominance in the Spanish automotive market by securing an impressive nine "Car of the Year" awards in Spain over a span of 40 years. These accolades underscore Peugeot's consistent ability to deliver vehicles that resonate with Spanish consumers and meet the discerning standards of industry experts.
1974: Peugeot and Partners Introduce the V6 PRV Engine
The collaborative efforts of Peugeot, Renault, and Volvo resulted in the development of the V6 PRV engine, which entered production in 1974. This engine was a testament to the benefits of shared resources and expertise among automakers.
May 1975: Peugeot Sells Maserati
In May 1975, Peugeot made the decision to divest itself of Maserati, the Italian luxury car manufacturer, which it had briefly controlled.
1975: Peugeot's Triumphant Return to the East African Safari Rally
After a brief hiatus, Peugeot returned to the East African Safari Rally in 1975 and emerged victorious. Andersson, driving a Peugeot 504 Injection sedan, conquered the challenging course, showcasing the brand's enduring legacy in the event.
1975: Peugeot Takes Full Control of Citroën
Following its initial investment in 1974, Peugeot completed the takeover of Citroën in 1975. This acquisition was facilitated by financial support from the French government, which aimed to consolidate the struggling Citroën within a stronger entity.
1978: Peugeot's Car of the Year Wins in Ireland
Since 1978, Peugeot has clinched two prestigious "Car of the Year" awards in Ireland, a testament to the brand's recognition and popularity in the Irish market. These awards are determined by the esteemed Irish Motoring Writers Association (IMWA), further solidifying Peugeot's standing in the Irish automotive industry.
1978: Another Victory in the East African Safari Rally
Peugeot's success in the East African Safari Rally continued in 1978 with another well-deserved victory. Nicolas, at the helm of a Peugeot 504 Coupé V6, showcased the brand's commitment to performance and reliability in demanding conditions.
1978: Peugeot Takes Over Chrysler's European Division
In 1978, as the American automaker Chrysler faced financial difficulties, Peugeot seized the opportunity to acquire its European division. This division included the former Rootes Group and Simca brands, expanding Peugeot's European presence.
1981: The Formation of Peugeot Talbot Sport
In 1981, Jean Todt, a seasoned rally co-driver, was tasked with establishing a dedicated competition department for PSA Peugeot Citroën. This led to the creation of Peugeot Talbot Sport, strategically located near Paris, marking a significant step in Peugeot's motorsport endeavors.
1983: Peugeot Launches the Successful 205 Supermini
In 1983, Peugeot introduced the 205 supermini, a model that would play a pivotal role in reviving the company's fortunes. The 205 quickly gained popularity, becoming a bestseller in France and achieving significant sales across Europe, including Britain.
1983: Peugeot's Last Tour de France Victory
Peugeot achieved their tenth and final victory at the Tour de France in 1983, concluding a remarkable run of success in the prestigious cycling race.
1984: The Debut of the Peugeot 205 Turbo 16
The year 1984 witnessed the debut of the groundbreaking Peugeot 205 Turbo 16 at the Tour de Corse. This marked the beginning of a new era for Peugeot in Group B rallying. Later that year, Ari Vatanen piloted the car to its first World Rally victory at the 1000 Lakes Rally, signaling the start of a dominant run for Peugeot.
1985: Peugeot Begins Production in China
In 1985, Peugeot, as part of the Guangzhou Peugeot Automobile Company (GPAC) joint venture, commenced production of the 504 and 505 models in China, marking its entry into the Chinese automotive market.
1985: Peugeot's First World Rally Championship Title
Peugeot Sport, alongside Citroën Racing, established itself as a dominant force in rallying. Notably, in 1985, Peugeot secured its first World Rally Championship Manufacturer's Title, marking the beginning of a successful era in the sport.
1985: Peugeot Wins First World Rally Championship
Peugeot's motorsport prowess was evident in 1985 when they clinched their first victory in the World Rally Championship.
1986: Second Consecutive World Rally Championship Title
Peugeot continued its dominance in the World Rally Championship, securing a second consecutive Manufacturer's Title in 1986. Their consistent performance and innovative cars solidified their position as a leading force in the sport.
1986: Second World Rally Championship Title
Peugeot continued their winning streak in the World Rally Championship by securing their second consecutive title in 1986.
1987: Peugeot's Success at "Car of the Year Auto Europa" Awards in Italy
Since its inception in 1987, Peugeot has been honored with the prestigious "Car of the Year Auto Europa" award in Italy on four occasions, highlighting the brand's enduring appeal and recognition in the Italian automotive market. This accolade, bestowed by the jury of the Italian Union of Automotive Journalists (UIGA), celebrates the best car produced with a minimum production run of 10,000 units across 27 European Union countries and sold between September and August of the preceding year.
1987: Peugeot Launches the 405 Saloon
In 1987, Peugeot introduced the 405 saloon, designed to compete with cars like the Ford Sierra. The 405 received critical acclaim, winning the European Car of the Year award, and enjoyed significant popularity in Europe. Production of the 405 was shared between Britain and France.
1987: Peugeot Launches the 309
In 1987, Peugeot introduced the 309 model, which was initially planned to be branded as a Talbot. The 309 was significant as it was the first Peugeot-badged hatchback of its size and was produced at the former Rootes plant in Ryton, England, marking the first time Peugeots were built in Britain.
1987: Peugeot's First Dakar Rally Victory
In 1987, Peugeot embarked on a new adventure and emerged victorious in the grueling Dakar Rally.
1987: Peugeot's Shift to Rally Raids and Dakar Success
Following the banning of Group B cars in 1987, Peugeot shifted its focus to rally raids, particularly the Dakar Rally. Peugeot secured victory in the Dakar Rally in 1987, marking the beginning of their impressive four-year winning streak.
1987: Peugeot Phases Out the Talbot Brand for Passenger Cars
By 1987, Peugeot made the decision to phase out the Talbot brand for passenger cars, discontinuing models like the Simca-based Horizon, Alpine, Solara, and the Talbot Samba supermini.
1988: Second Dakar Rally Win and Pikes Peak Hill Climb Victory
Peugeot's success continued in 1988 with their second consecutive Dakar Rally win, alongside a remarkable victory in the Pikes Peak International Hill Climb.
1989: Third Consecutive Dakar Rally Win and Second Pikes Peak Victory
Peugeot's dominance in the Dakar Rally reached new heights in 1989 with their third consecutive win. They also replicated their success at the Pikes Peak International Hill Climb, claiming their second victory.
1990: Fourth Consecutive Dakar Rally Victory
Peugeot's dominance in the Dakar Rally continued, as they clinched their fourth consecutive victory in 1990. This impressive achievement solidified their reputation as a force to be reckoned with in off-road endurance racing.
1990: Fourth Consecutive Dakar Rally Victory
Peugeot's reign in the Dakar Rally continued in 1990 as they secured their fourth consecutive victory, solidifying their reputation as a force to be reckoned with.
1990: Peugeot's US Sales Decline
Peugeot's struggles in the US market were evident in 1990 as its sales fell to 4,261 units, highlighting the challenges the company faced in competing effectively against domestic and import brands.
July 1991: Peugeot Ends Sales in US and Canada
In July 1991, facing declining sales and challenges in the US and Canadian markets, Peugeot decided to cease its operations in both countries after 33 years.
1991: Peugeot Introduces the 106
In 1991, Peugeot expanded its lineup with the introduction of the 106, a model that overlapped with the 205 in some markets.
1991: Peugeot Launches the 106
In 1991, Peugeot introduced the 106, its entry-level model, which would be produced exclusively in France.
1991: Peugeot 905 Enters World Sportscar Championship
Peugeot joined the World Sportscar Championship in 1991 with their 905 model, signifying their ambition in endurance racing. Despite early setbacks with the 905's reliability and aerodynamics, the team showed potential.
1992: Peugeot 905 Dominates World Sportscar Championship
The Peugeot 905, after overcoming initial hurdles, excelled in the 1992 World Sportscar Championship. The car's improved performance resulted in eight victories out of the 14 races across the 1991 and 1992 seasons. This success earned Peugeot the team and driver titles, solidifying their presence in endurance racing. Alongside their triumph in the championship, Peugeot also achieved victory at the prestigious 24 Hours of Le Mans in 1992, showcasing the 905's capabilities on one of motorsport's most demanding circuits.
1992: Peugeot 406 Saloon Racing Debut
The Peugeot 406 saloon, known as a sedan in some countries, entered touring car championships globally in the early 1990s. Notably, it achieved victories in France, Germany, and Australia. However, despite achieving several podium finishes, the car, driven by 1992 British Touring Car Champion Tim Harvey, did not secure any wins in the British Touring Car Championship in 1992.
1992: Peugeot Ends Production of Talbot-Branded Commercial Vehicles
Peugeot's use of the Talbot brand came to a complete end in 1992 when the production of Talbot-branded commercial vehicles ceased. This marked the final chapter for the Talbot marque under Peugeot's ownership.
1992: Peugeot Sport Manages 405 Mi16 in BTCC
From 1992 to 1995, Peugeot Sport, a team based in Peugeot's UK factory in Coventry, was responsible for preparing the Peugeot 405 Mi16 for the British Touring Car Championship. Led by team manager Mick Linford, the team operated until 1996.
1992: Peugeot Discontinues the Talbot Brand for Commercial Vehicles
Following the earlier discontinuation of Talbot-branded passenger cars, Peugeot completely shelved the Talbot name for commercial vehicles in 1992, marking the end of the Talbot brand's revival.
1992: Peugeot's First 24 Hours of Le Mans and World Endurance Championship Victories
1992 marked a significant year for Peugeot as they achieved a remarkable feat by winning both the prestigious 24 Hours of Le Mans and the World Endurance Championship.
1993: Peugeot Triumphs at 24 Hours of Le Mans Again
Peugeot continued its winning streak at the 24 Hours of Le Mans, securing consecutive victories in 1993. This win cemented their status as a force to be reckoned with in endurance racing.
1993: Second 24 Hours of Le Mans and World Endurance Championship Wins
Peugeot continued their winning ways in 1993 by successfully defending their titles in both the 24 Hours of Le Mans and the World Endurance Championship.
1994: Peugeot Partners with McLaren in Formula One
Peugeot ventured into Formula One in 1994 as an engine supplier for the McLaren team, marking their entry into the world of Grand Prix racing.
1995: Peugeot 405 Mi16's Final Year in BTCC
In 1995, the Peugeot 405 Mi16 competed in the British Touring Car Championship for the last time, marking the end of an era for the model in the competition.
1995: Peugeot Supplies Engines to Jordan in F1
Peugeot became an engine supplier for the Jordan Formula One team in 1995, beginning a three-year partnership.
1995: Mitsubishi 3000GT Spyder Revives the Retractable Hardtop
The concept of a retractable hardtop, first introduced by Peugeot in 1934, was revived in 1995 with the launch of the Mitsubishi 3000GT Spyder.
1996: Peugeot Partners with MSD for BTCC
In 1996, Peugeot decided to contract Motor Sport Development (MSD) to build and manage their 406 cars for the 1997-98 British Touring Car Championship. MSD was chosen due to their previous experience developing and running the Honda Accord in the BTCC from 1995 to 1996. The cars featured a striking green and gold-flame livery, reflecting their sponsorship by Esso.
1996: Peugeot Continues with Jordan in F1
Peugeot continued their engine supply partnership with the Jordan Formula One team in 1996.
1996: Peugeot Launches Scoot'Elec Electric Scooter
Peugeot introduced the Peugeot Scoot'Elec, an electric motor scooter, in 1996, marking an early foray into the electric two-wheeler market. The Scoot'Elec remained in production until 2006.
1997: Peugeot Ends 504 and 505 Production in China
Production of the Peugeot 504 and 505 models in China, which began in 1985 under the Guangzhou Peugeot Automobile Company (GPAC) joint venture, came to an end in 1997.
1997: MSD Takes Over 406 BTCC Operations
Motor Sport Development (MSD) took over the responsibility of building and running the Peugeot 406 for the 1997-98 British Touring Car Championship, bringing their expertise to the team after their success with the Honda Accord.
1997: Peugeot Returns to Mexico
In 1997, after a 36-year hiatus, Peugeot made a comeback to Mexico under the Chile–Mexico Free Trade Agreement, just six years after withdrawing from the United States and Canada. However, it's important to note that Peugeot models from this period onwards are not authorized for purchase or import into the United States from Mexico.
1997: Peugeot's Final Year with Jordan in F1
1997 marked the final year of Peugeot's engine supply partnership with the Jordan Formula One team.
1997: Laurent Aiello's Super Tourenwagen Cup Victory
In 1997, Laurent Aiello, driving a Peugeot 406, emerged victorious in the highly competitive Super Tourenwagen Cup season. This victory highlighted the performance capabilities of the Peugeot 406 and Aiello's driving skills.
1998: Peugeot 205 Sales Continue in Certain Markets
Despite the introduction of newer models, the Peugeot 205 remained on sale in some markets until 1998.
1998: Peugeot 406's Performance Issues in BTCC
During the 1998 British Touring Car Championship, the Peugeot 406 faced challenges attributed to insufficient horsepower and an aero package optimized for faster tracks, putting them at a disadvantage against competitors like the Nissan Primeras and Honda Accords, particularly on the UK's slower circuits. Despite these limitations, driver Tim Harvey delivered a notable performance at the Oulton Park BTCC meeting. This event prompted motorsport commentator Charlie Cox to question the claims of the 406 lacking power. The same year, Cox also highlighted MSD's comprehensive redesign of the 406 touring car.
1998: Peugeot Partners with Prost in Formula One
Peugeot began a new engine supply partnership with the Prost Formula One team in 1998, following the end of their collaboration with Jordan.
1999: Peugeot's Return to the World Rally Championship
After a period of focusing on other motorsport disciplines, Peugeot made a highly anticipated return to the World Rally Championship in 1999. They introduced the Peugeot 206 WRC, a car that would go on to achieve significant success.
1999: Peugeot Continues with Prost in F1
Peugeot continued their engine supply partnership with the Prost Formula One team in 1999.
1999: Peugeot's Dominance Begins in Danish Touringcar Championship
Peugeot's presence in the Danish Touringcar Championship started with a bang in 1999. The Peugeot 306 proved to be a winning formula, securing the championship title and marking the beginning of their dominance in the series.
1999: Peugeot 306 GTi's Triumph at Spa 24 Hours
The Peugeot 306 GTi etched its name in motorsport history in 1999 by clinching victory at the prestigious Spa 24 hours endurance race. This win demonstrated the car's performance and the team's resilience.
2000: Peugeot 306 GTi Secures Second Spa 24 Hours Victory
The Peugeot 306 GTi repeated its impressive feat in 2000, securing its second consecutive victory at the Spa 24 hours endurance race. This back-to-back win solidified the car's legacy as a true endurance racing icon.
2000: The Peugeot 206 WRC's First Victory
The year 2000 saw the Peugeot 206 WRC secure its maiden victory at the Swedish Rally in the hands of the talented Marcus Grönholm. This win marked the start of a successful campaign for both Grönholm and Peugeot, culminating in their respective drivers' and manufacturers' championship titles.
2000: Peugeot's Reign Begins in Asian Touring Car Series
The year 2000 marked the start of Peugeot's dominant run in the Asian Touring Car Series. Their Peugeot 306 GTi proved to be a formidable competitor, securing the championship title.
2000: Second Consecutive Danish Touringcar Championship Win
Peugeot continued their winning streak in the Danish Touringcar Championship in 2000, securing their second consecutive championship title. Their Peugeot 306 remained the car to beat, demonstrating its performance and reliability.
2000: Peugeot Exits Formula One
Peugeot's involvement in Formula One came to an end in 2000 when they sold their F1 engine operations to Asiatech. Despite securing several podium finishes with McLaren, Jordan, and Prost, the manufacturer couldn't clinch a Grand Prix victory during their time in the sport.
2000: Peugeot Returns to World Rally Championship Success
After a hiatus, Peugeot made a triumphant return to the World Rally Championship in 2000, clinching the title once again.
2000: Peugeot's Resurgence in World Rally Championship
After a period of focus on other forms of motorsport, Peugeot returned to the World Rally Championship in the late 1990s. Their efforts culminated in another Manufacturer's Title victory in 2000, marking a successful comeback to the sport.
2001: Peugeot Enters 406 Coupes in BTCC
In 2001, Peugeot decided to field three BTC-T Peugeot 406 Coupes in the British Touring Car Championship to challenge the dominance of the Vauxhall Astra coupes. However, being in the final phase of its product life cycle, the 406 coupe struggled to keep pace, despite a few promising showings towards the end of the year. One notable instance involved Peugeot driver Steve Soper leading a race, only to be let down by engine failure in the closing laps.
2001: Successfully Defending the Manufacturer's Title
Peugeot successfully defended their World Rally Championship Manufacturer's Title in 2001, showcasing their consistency and competitiveness. The Peugeot 206 WRC continued to prove its worth, battling fiercely against strong rivals.
2001: Second Consecutive Asian Touring Car Series Championship
Peugeot's Peugeot 306 GTi continued its winning ways in 2001, securing a second consecutive championship title in the Asian Touring Car Series. Their dominance showcased the car's performance and the team's expertise.
2001: Fourth World Rally Championship Title
Peugeot's dominance in the World Rally Championship was undeniable in 2001 as they secured their fourth overall victory.
2001: Three-Peat for Peugeot in Danish Touringcar Championship
The year 2001 marked a hat-trick of victories for Peugeot in the Danish Touringcar Championship. The Peugeot 306 continued its reign of dominance, securing a third consecutive championship title.
2002: Peugeot 307 Takes Over in Danish Touringcar Championship
Peugeot's winning legacy in the Danish Touringcar Championship continued in 2002, this time with the Peugeot 307 taking center stage. The new car lived up to expectations, securing the championship title and continuing Peugeot's winning streak.
2002: Another Dominant Year in the World Rally Championship
The 2002 World Rally Championship season witnessed Peugeot's dominance as they secured eight victories. Grönholm and Gilles Panizzi, driving the formidable Peugeot 206 WRC, led the charge, securing both the drivers' and manufacturers' titles for Peugeot.
2002: Dominating the World Rally Championship
Peugeot's presence in the World Rally Championship reached its peak in 2002 when they achieved a clean sweep, winning both the Manufacturer's and Driver's Titles. Their consistent performance throughout the season solidified their status as a dominant force in rallying.
2002: Fifth World Rally Championship Triumph
Peugeot concluded their impressive run in the World Rally Championship in 2002 with their fifth overall victory, solidifying their legacy in the sport.
2002: A Hat-Trick of Asian Touring Car Series Titles
Peugeot completed a hat-trick of Asian Touring Car Series championship victories in 2002. Their Peugeot 306 GTi remained the car to beat, solidifying their legacy as a dominant force in the series.
2003: Fifth Danish Touringcar Championship Title
Peugeot concluded their impressive run in the Danish Touringcar Championship with a fifth championship victory in 2003. The Peugeot 307 secured back-to-back titles, solidifying Peugeot's position as a dominant force in the series.
2003: Peugeot Replaces 406 with 307 in BTCC
Peugeot decided to replace their 406 coupes with the Peugeot 307 for the 2003 British Touring Car Championship. However, the 307 also faced challenges in terms of competitiveness. During the same period, alongside the BTC-C 406s, two factory-supported 306 GTis, driven by Simon Harrison and Roger Moen, participated in the BTC-P (Production) class. Harrison emerged as the champion in his class.
2003: Success in the European Rally Championship
Peugeot's success in rallying extended beyond the World Rally Championship. In 2003, they secured the European Rally Championship title, demonstrating their prowess in different rally disciplines.
2004: Introducing the Peugeot 307 WRC
In 2004, Peugeot introduced the 307 WRC, replacing the highly successful 206 WRC. The 307 WRC, while not as dominant as its predecessor, secured a victory in the hands of Marcus Grönholm, showcasing its potential.
2005: Peugeot Briefly Enters Philippine Market
Peugeot made a brief foray into the Philippine market in 2005, with distribution handled by the Alvarez Group. However, this entry proved to be short-lived.
2005: Final Year with the Peugeot 307 WRC
The year 2005 marked Peugeot's final season competing with the 307 WRC. Grönholm achieved two more victories before PSA Peugeot Citroën made the strategic decision to withdraw Peugeot from the WRC. Citroën, on the other hand, took a sabbatical in 2006 before returning to the championship.
April 2006: Peugeot Announces Closure of Ryton Plant
In April 2006, PSA Peugeot Citroën made the difficult decision to shut down its manufacturing facility in Ryton, Coventry, England.
December 2006: Last Peugeot 206 Rolls Off the Line at Ryton
Marking the end of an era, the Ryton plant in Coventry, England, produced its final Peugeot 206 on December 12, 2006.
2006: Peugeot's Departure, Citroën's Sabbatical
Following the 2005 World Rally Championship season, PSA Peugeot Citroën decided to withdraw Peugeot from the competition. Citroën, the sister brand, also took a one-year sabbatical from the championship before making a return.
2006: Peugeot Discontinues Scoot'Elec
Peugeot ceased production of their electric motor scooter, the Scoot'Elec, in 2006, marking the temporary end of their electric scooter offerings.
January 2007: Peugeot's Ryton Plant Officially Closes
Following the production halt, the Ryton manufacturing facility in Coventry, England, officially ceased operations in January 2007.
2007: Peugeot 207 S2000's Reign Begins
The year 2007 marked the beginning of the Peugeot 207 S2000's dominance in the Intercontinental Rally Challenge. The car's performance and reliability proved to be a winning combination.
2007: Peugeot's Entry into Stock Car Brasil
Peugeot ventured into the competitive world of Stock Car Brasil in 2007, marking their presence in the South American racing scene.
2007: Conquering the Intercontinental Rally Challenge
Peugeot's pursuit of rallying success led them to the Intercontinental Rally Challenge, where they secured the championship title in 2007. This win highlighted their adaptability and competitiveness across various rally formats.
2007: Peugeot Aims for Market Expansion and Technological Advancements
In 2007, Peugeot set its sights on expanding its market presence, aiming to increase its coverage from 72% to 90% of market segments. While the company maintained a strong presence in sportscar racing, it shifted its focus away from developing hardcore sports cars, opting instead for models like the RC Z sports-coupe. Additionally, Peugeot actively sought government funding to support the development of a diesel-hybrid drivetrain, a technology deemed crucial for its expansion plans.
2007: Peugeot Returns to Le Mans with 908 HDi FAP
In 2007, Peugeot made a comeback to sportscar racing and the 24 Hours of Le Mans, introducing the diesel-powered Peugeot 908 HDi FAP. At the 2007 Le Mans race, Stéphane Sarrazin achieved pole position for Peugeot. However, reliability issues hampered the 908's performance, ultimately handing the victory to Audi.
2008: Peugeot Sales Fall Short
Despite aiming for 4 million annual sales by the end of the decade, Peugeot's sales in 2008 remained below 2 million.
2008: Peugeot Secures Pole, Audi Wins Again at Le Mans
In the 2008 24 Hours of Le Mans, Stéphane Sarrazin again secured pole position for Peugeot. Despite the strong qualifying performance, Audi once again emerged victorious in the race.
2008: Another European Rally Championship Title
Peugeot continued its winning ways in 2008, adding another European Rally Championship title to their trophy cabinet. This victory further cemented their reputation as a dominant force in European rallying.
2008: Peugeot Unveils Hybrid Electric Concepts at Paris Motor Show
Peugeot showcased its commitment to innovation at the 2008 Paris Motor Show by introducing two groundbreaking concept cars: the Peugeot RC HYmotion4 and the Peugeot Prologue HYmotion4. The RC HYmotion4, a hybrid electric sports sedan, featured a drivetrain system similar to the Chevrolet Volt, enabling extended electric-only driving range with a hybrid electric powertrain for added versatility. In contrast, the Peugeot Prologue HYmotion4, also a hybrid electric concept, adopted a different approach by positioning the internal combustion engine at the front, utilizing diesel instead of gasoline, and placing the electric motor at the rear. These concept cars underscored Peugeot's exploration of different hybrid electric configurations and its dedication to sustainable mobility solutions.
2008: First Stock Car Brasil Championship Title
Peugeot wasted no time in making their mark in Stock Car Brasil, securing their first championship title in 2008. This victory underscored their ability to compete at a high level in diverse motorsport disciplines.
September 2009: Peugeot BB1 Electric Concept Car Debuts at Frankfurt Motor Show
September 2009 witnessed the unveiling of the Peugeot BB1, an innovative electric concept car, at the Frankfurt Motor Show. This compact and futuristic vehicle featured in-wheel motors integrated into its rear wheels, showcasing Peugeot's exploration of electric mobility and unconventional design solutions. The BB1 concept highlighted the company's focus on creating agile and environmentally friendly urban transportation options.
2009: Peugeot 207 S2000's Continued Success
The Peugeot 207 S2000 continued its reign of success in the Intercontinental Rally Challenge, securing the championship title once again in 2009. This win solidified its status as a formidable competitor in the series.
2009: Peugeot Secures 1-2 Finish at 24 Hours of Le Mans
The 2009 24 Hours of Le Mans marked a triumphant return to the top for Peugeot. The Peugeot 908 HDi FAPs achieved a dominant 1-2 finish, with the winning car driven by Marc Gené, David Brabham, and Alexander Wurz. This victory solidified Peugeot's position as a leader in endurance racing.
2009: Back-to-Back Wins in Stock Car Brasil
Peugeot's success in Stock Car Brasil continued in 2009 with another championship victory, demonstrating their consistency and competitive edge. Their back-to-back wins cemented their position as a force to be reckoned with in the series.
2009: Third 24 Hours of Le Mans Victory
Peugeot returned to the top step of the podium at the 24 Hours of Le Mans in 2009, securing their third victory in the legendary race.
2009: Second Intercontinental Rally Challenge Title
Peugeot continued its winning momentum in the Intercontinental Rally Challenge, securing a second championship title in 2009. This victory solidified their position as a dominant force in the series.
2009: Peugeot Avenue Berlin Closes
Peugeot closed its flagship showroom in Berlin, Peugeot Avenue Berlin, in 2009. The showroom, known for its rotating exhibitions of production and concept cars, café, and Peugeot Boutique, was a popular destination for enthusiasts.
2009: Peugeot Confronts Market Challenges and Leadership Changes
In 2009, Peugeot faced a challenging business environment characterized by unfavorable market and industry conditions, leading to sales declines and operating losses. These circumstances resulted in a leadership transition, with Christian Streiff being succeeded by Philippe Varin as CEO. Concurrently, Jean-Pierre Ploué was transferred from his position at Citroën to assume the role of head of design at Peugeot. Notably, during this year, Peugeot made a partial return to the Canadian market, focusing solely on its scooter brand.
2010: Peugeot Launches Electric iOn
Expanding its electric vehicle offerings, Peugeot introduced the Peugeot iOn in 2010. This model, a rebadged and refined version of the Mitsubishi i-MiEV, provided consumers with a practical and eco-conscious urban mobility solution.
2010: Peugeot Eyes Emerging Markets
In 2010, Peugeot set its sights on expanding its global footprint by targeting new markets, particularly in China, Russia, and South America.
2010: First Intercontinental Le Mans Cup Title
Peugeot's pursuit of motorsport excellence extended to the Intercontinental Le Mans Cup in 2010, where they clinched their first title in the championship.
September 2011: Peugeot VELV Electric Concept Car Unveiled
Peugeot continued its exploration of electric mobility concepts with the presentation of the Peugeot VELV (Véhicule Électrique Léger de Ville) on September 26, 2011. This lightweight urban electric vehicle concept showcased Peugeot's commitment to developing sustainable and efficient transportation solutions for urban environments.
2011: Peugeot Returns to India
After a 14-year absence, Peugeot made a significant move in 2011 by re-entering the Indian market. This comeback involved establishing a new manufacturing facility in Sanand, Gujarat, signifying their commitment to regaining a foothold in this growing automotive market.
2011: Third Stock Car Brasil Championship Title
Peugeot added to their Stock Car Brasil trophy cabinet in 2011 by securing their third championship victory. This win highlighted their enduring presence and competitive spirit in the series.
2011: Peugeot Plans to Re-enter Electric Scooter Market
Peugeot announced its intention to re-enter the electric scooter market in 2011, with the planned launch of the E-Vivacity.
2011: Second Intercontinental Le Mans Cup Victory
Peugeot successfully defended their Intercontinental Le Mans Cup title in 2011, showcasing their consistency and competitiveness at the highest level of endurance racing.
March 2012: General Motors Acquires Stake in Peugeot
In a strategic move to explore potential synergies, General Motors invested 320 million euros to acquire a 7% stake in Peugeot in March 2012. This partnership aimed to leverage joint purchasing and product development efforts to achieve cost savings.
2012: Peugeot Re-enters the Philippines
In 2012, Peugeot made a comeback to the Philippines after a short-lived presence in 2005.
2012: Peugeot 206 Becomes Best-Selling Peugeot Model
By 2012, the Peugeot 206 had achieved remarkable success, selling an impressive 8,358,217 units and becoming the best-selling Peugeot model of all time.
April 2013: Peugeot Tests 208 T16 at Mont Ventoux
Peugeot conducted tests with their 208 T16 at Mont Ventoux in April 2013, aiming to prepare the car for the Pikes Peak International Hill Climb. The 208 T16, drawing inspiration from the production 208 model, was a lightweight vehicle equipped with a powerful twin-turbo V6 engine and the rear wing from the Peugeot 908.
June 2013: Peugeot 208 T16 Shatters Pikes Peak Record
The Peugeot 208 T16, driven by Sébastien Loeb, shattered the standing record at the Pikes Peak International Hill Climb on June 30, 2013. The car's exceptional performance resulted in a time of 8:13.878, surpassing the previous record by over a minute and a half. This victory highlighted Peugeot's engineering prowess and commitment to motorsport.
October 2013: Peugeot Closes Aulnay-sous-Bois Plant
As part of a restructuring plan to address overcapacity issues amidst a declining domestic market, Peugeot proceeded with the closure of its production facility in Aulnay-sous-Bois in October 2013.
December 2013: Potential Chinese Investment in Peugeot
By December 2013, rumors began to circulate regarding potential investments in Peugeot from Chinese investors, signaling growing interest in the French automaker from the East.
December 2013: General Motors Divests Peugeot Stake
General Motors decided to divest its entire 7% stake in Peugeot in December 2013, resulting in a loss of approximately 70 million euros. This move marked the end of the short-lived partnership between the two automotive giants.
2013: Peugeot 208GTi Conquers Nürburgring
In a display of speed and endurance, the Peugeot 208GTi achieved a remarkable one-two-three finish at the grueling 24 Hours Nürburgring endurance race in 2013.
2013: Third Pikes Peak International Hill Climb Victory
Peugeot's prowess in hill climb racing was evident once again in 2013 when they conquered the Pikes Peak International Hill Climb for the third time.
February 2014: Peugeot Family Relinquishes Control; Dongfeng and French Government Acquire Stakes
In a significant development in February 2014, the Peugeot family made the decision to reduce their ownership stake in the company from 25% to 14%, thereby relinquishing control. As part of this agreement, Dongfeng Motors and the French government each acquired a 14% stake in Peugeot, resulting in a three-way partnership with equal voting rights. The board of directors was restructured to include six independent members, two representatives from Dongfeng, the French government, and the Peugeot family, along with two members representing employees and employee shareholders. The French government viewed this deal as not requiring approval from Brussels, as EU competition rules do not categorize public investment in a company under the same terms as private investment as state aid.
July 2014: Dongfeng Peugeot-Citroën Announces Fourth Plant in China
In July 2014, the Dongfeng Peugeot-Citroën joint venture revealed plans to construct their fourth manufacturing plant in China, specifically in Chengdu, Sichuan Province. This new facility aimed to produce 300,000 sport-utility vehicles and multipurpose vehicles annually, with production slated to commence towards the end of 2016.
January 2015: Mahindra & Mahindra Acquires Majority Stake in Peugeot Motocycles
Indian automotive conglomerate Mahindra & Mahindra made a strategic move in January 2015 by acquiring a controlling stake of 51% in Peugeot Motocycles for a sum of 28 million euros. This acquisition marked Mahindra's entry into the global two-wheeler market and provided them with access to Peugeot's motorcycle technology and brand recognition.
2016: Production Start at Dongfeng Peugeot-Citroën's Fourth Plant in Chengdu
As planned, the Dongfeng Peugeot-Citroën joint venture's fourth manufacturing facility in Chengdu, Sichuan Province, commenced production in 2016. This new plant, with a targeted annual production capacity of 300,000 sport-utility vehicles and multipurpose vehicles, significantly boosted the joint venture's production capabilities in China, catering to the growing demand for SUVs and MPVs in the Chinese market.
2016: Peugeot's Triumphant Return to Dakar
After a long hiatus, Peugeot made a triumphant return to the Dakar Rally in 2016, securing victory with their 2008 DKR. This win marked the start of another successful chapter in their Dakar legacy.
2016: Peugeot Returns to Dakar Rally Glory
After a long break, Peugeot marked a triumphant comeback to the Dakar Rally in 2016, securing another well-deserved victory.
2017: Peugeot Features in Blade Runner 2049
Peugeot secured a product placement deal for the 2017 film Blade Runner 2049, with the main character driving a flying car branded as a Peugeot. The move was part of a proposed marketing strategy to re-establish the brand in the US market.
2017: Sixth Dakar Rally Victory
Peugeot's dominance in the Dakar Rally was once again evident in 2017 as they claimed their sixth overall victory.
2018: Peugeot Motocycles Remains a Major Producer
As of 2018, Peugeot Motocycles maintained its position as a leading manufacturer of scooters, underbones, mopeds, and bicycles in Europe, demonstrating the enduring presence of the Peugeot brand in the two-wheeler market.
2018: Peugeot's Seventh Dakar Victory and Departure
In 2018, Peugeot continued its winning streak, achieving their seventh Dakar Rally victory. However, this triumph also marked the end of their involvement in the event as they announced their withdrawal to focus on other motorsport endeavors.
2018: Seventh Dakar Rally Triumph
Peugeot concluded their successful campaign in the Dakar Rally in 2018 with their seventh overall victory, cementing their legacy as one of the most successful manufacturers in the event's history.
2019: Alcon Entertainment Sues Peugeot
Alcon Entertainment, the production company behind Blade Runner 2049, filed a lawsuit against Peugeot in 2019. The lawsuit alleged that Peugeot failed to fulfill their financial and advertising commitments related to the film's product placement deal.
2020: Announcement of FCA-PSA Merger
In a landmark announcement in 2020, plans for a historic merger between Fiat Chrysler Automobiles (FCA) and PSA were unveiled. The merged entity, to be named Stellantis, was expected to be finalized in the first quarter of 2021, creating the world's fourth-largest automaker.
January 2021: FCA-PSA Merger Confirmed and Finalized
Following overwhelming shareholder approval from both companies, the merger between Fiat Chrysler Automobiles (FCA) and PSA was officially confirmed on January 4, 2021. The deal was successfully closed on January 16, 2021, marking the birth of Stellantis, a global automotive powerhouse.
2021: Peugeot Saveurs Continues Kitchenware Legacy
As of 2021, the Peugeot family continued its legacy in kitchenware through the separate company, Peugeot Saveurs, formerly known as PSP Peugeot. The company manufactures and markets a range of kitchen and tableware products, including pepper mills, salt grinders, corkscrews, cutlery, and more, demonstrating the brand's diverse interests beyond automobiles.
2025: Peugeot's Electrification Target
Peugeot has set an ambitious target of introducing an electrified variant for 100% of its models by 2025, demonstrating its strong commitment to transitioning towards electric mobility solutions.
2030: Peugeot Aims for 100% Electrified Sales in Europe
Looking further ahead, Peugeot has set a goal of achieving 100% electrified vehicle sales in Europe by 2030, signifying its dedication to being at the forefront of the electric vehicle revolution.
2049: (Fictional) Peugeot Spinner in Blade Runner
In the fictional year 2049, as depicted in the film Blade Runner 2049, Peugeot flying cars, referred to as "Spinners," are a reality. This futuristic portrayal showcases a vision of Peugeot's potential future in mobility.