History of Eenadu in Timeline

Eenadu is a major Telugu-language daily newspaper in India, primarily circulating in Andhra Pradesh and Telangana. Founded in 1974 by Ramoji Rao, it holds a prominent position in Telugu journalism. It is headquartered in Hyderabad. Ramoji Rao was its chief editor until 2020. However, the newspaper has faced criticism for allegedly biased reporting, particularly concerning political rivals of Nara Chandrababu Naidu and his Telugu Desam Party. Eenadu has also been cited for violating the News Broadcasting Standards Authority (NBSA) code of ethics.

August 1974: Eenadu Launched

In August 1974, Ramoji Rao launched Eenadu newspaper from Visakhapatnam after achieving success with Priya Pickles and Margadarsi Chitfunds.

1974: Eenadu Founded

In 1974, Ramoji Rao founded Eenadu, a Telugu-language daily newspaper, in Visakhapatnam.

1975: Expansion to Hyderabad

In 1975, Eenadu expanded to Hyderabad, dividing the city into target areas and providing free copies for a week.

1976: Admitted into Audit Bureau of Circulations

In 1976, Eenadu was admitted into the Audit Bureau of Circulations, its circulation reached 48,000.

1978: Eenadu Surpasses Andhra Prabha's Circulation

In 1978, Eenadu surpassed Andhra Prabha's circulation.

1979: Addition of Magazines

In 1979, the newspaper expanded to include Sitara, a weekly film magazine, Vipula, a monthly magazine with short stories, Chatura, a monthly novel and Annadatha, a farmer's monthly.

1982: Expansion to Smaller Towns

In 1982, with the introduction of offset printing, photocomposing software and computers, Eenadu expanded to smaller towns like Tirupathi.

1982: Support of Telugu Desam Party

Since the Telugu Desam Party's foundation in 1982, Eenadu has supported the party.

1983: Symbiotic Relationship with TDP

In 1983, Eenadu and the Telugu Desam Party (TDP) formed a symbiotic relationship, with Eenadu supporting Rama Rao's campaign and ultimately contributing to his victory and Eenadu's circulation growth.

1989: Introduction of District Dailies

In 1989, Eenadu introduced district dailies to expand its presence into district and taluka towns.

1989: Congress Victory

In 1989, the paper refrained from criticising Rama Rao before expressing some concerns about his leadership in response to his continued loss of public support and the Congress victory in the Andhra Pradesh Legislative Assembly election.