George was a monthly magazine founded by John F. Kennedy Jr. in 1995 that aimed to present politics through a lifestyle lens. Published by Hachette Filipacchi Media U.S., its tagline was "Not Just Politics As Usual." The magazine ran from 1995 to 2001, offering a unique blend of political coverage with celebrity and fashion elements.
In September 1995, John F. Kennedy Jr. and Michael J. Berman founded George, a monthly magazine centered on politics-as-lifestyle, with Hachette Filipacchi Media U.S. in New York City. The magazine's tagline was "Not Just Politics As Usual."
The February 1997 edition of George with the tagline "Survival Guide to the Future", in which Kennedy interviews Bill Gates, has become well sought after by adherents of the QAnon conspiracy theory with one copy online being listed at $3,499.99.
In 1997, John F. Kennedy Jr. used his editorial in George magazine to criticize his cousins Michael Kennedy and Joe Kennedy II, referring to them as "poster boys for bad behavior" due to their marital scandals.
In 1997, a power struggle between John F. Kennedy Jr. and Michael J. Berman led to Berman selling his share of George magazine, resulting in a decline in sales.
After Kennedy died in a plane crash in 1999, Hachette Filipacchi Magazines purchased Kennedy's portion of George magazine from his estate.
Shortly before his death, Kennedy had been planning a series of online chats with the 2000 presidential candidates. Microsoft was to provide the technology and pay for it while receiving advertising in George.
In 2001, George magazine ceased publication due to falling advertising sales, two years after Kennedy's death.
In 2005, Harvard Kennedy School held a panel discussion titled "Not Just Politics as Usual" to commemorate the 10th anniversary of George magazine's launch. Tom Brokaw moderated the panel, which included appearances by other journalists.
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