History of Jeff Sperbeck in Timeline

By Popular Timelines Editorial Team · Updated: July 14, 2025

Jeff Sperbeck was an NFL certified contract advisor and football agent with a 30-year career representing over 100 NFL players. He directed Octagon's football division from 2001 to 2009. In 2010, he founded The Novo Agency.

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Full Timeline

April 17, 1963: Jeff Sperbeck's Birth

On April 17, 1963, Jeff Sperbeck was born.

Others born on this day/year

1988: Started at Pro Asset Management

In 1988, Jeff Sperbeck began his career in sports marketing and management by working for Pro Asset Management.

1989: Created Sports Marketing Company

In 1989, Jeff Sperbeck moved to San Francisco and established his own sports marketing and events company.

1991: Partnered to Form CLS Sports, Inc.

In 1991, Jeff Sperbeck partnered with Ronnie Lott and Roger Craig to form CLS Sports, Inc. He also became the manager for John Elway and Ronnie Lott's marketing and business activities.

1994: Partnered to Form Sullivan & Sperbeck

In 1994, Jeff Sperbeck partnered with Mike Sullivan to establish Sullivan & Sperbeck in Northern California, bringing a combined 30 years of NFL player management and marketing experience.

2001: Octagon Football Acquired Sullivan & Sperbeck

In 2001, Octagon Football acquired Sullivan & Sperbeck and Jeff Sperbeck became the Director of Octagon football, expanding the division to over 80 active NFL players.

2009: Started The Novo Agency

In 2009, Jeff Sperbeck left Octagon and started The Novo Agency, which represents various active and retired NFL players and coaches.

2015: Founded 7Cellars

In 2015, Jeff Sperbeck and John Elway founded 7Cellars, producing premium and ultra-premium wines under the names The Farm Collection and Elway's Reserve.

2018: Novo Agency Merged with Rep1 Sports

In 2018, The Novo Agency merged with Rep1 Sports, and Jeff Sperbeck continued to represent current coaches, retired players, and select active players.

April 26, 2025: Accident at The Madison Club

On April 26, 2025, Jeff Sperbeck was involved in an accident at The Madison Club in La Quinta, California, where he fell off a golf cart and struck his head.