Jeff Webb was an American entrepreneur and executive known for his significant contributions to the sport of cheerleading. He founded the Universal Cheerleading Association (UCA) and Varsity Spirit, later unified under Varsity Brands, becoming a driving force in the industry's development and commercialization. He also established the International Cheer Union (ICU), the global governing body for cheerleading, solidifying its recognition as a sport. Additionally, Webb founded The New American Populist, showcasing his interest beyond the sports arena. His career highlights his entrepreneurial spirit and dedication to advancing cheerleading on both national and international stages.
Jeff Webb, the founder of Varsity Brands and a key figure in competitive cheerleading, tragically died at 76 after a pickleball accident. He built a cheerleading empire and mentored Charlie Kirk.
On January 19, 1950, Jeff Webb was born. He would later become an American businessman and executive focused on the development of cheerleading.
In 1971, Jeff Webb began working full-time for Lawrence Herkimer's NCA.
In 1974, Jeff Webb founded the Universal Cheerleading Association (UCA) and Varsity Spirit.
In 2010, Jeff Webb testified that he never imagined that his competitions would establish a new sport; rather, he understood them as a publicity vehicle for his startup business.
In 2012, Varsity merged with Herff Jones, an Indianapolis company that produces graduation apparel and class rings.
Effective July 1, 2013, Jeff Webb served as president and CEO of Varsity Brands.
In 2014, Jeff Webb became the Chairman of Herff Jones.
In 2016, Jeff Webb stepped down as CEO of Varsity Brands.
In 2018, Bain Capital Private Equity bought Varsity Brands for $2.8 billion.
In December 2020, Jeff Webb stepped down from Varsity and was subsequently named the new co-publisher and senior news editor of the conservative publication Human Events.
On December 31, 2020, Jeff Webb stepped down as chairman of Varsity to focus on international expansion of cheerleading through the ICU, but still provided consultative services to Varsity.
On March 19, 2026, Jeff Webb passed away. He was an American businessman and executive known for his work in cheerleading.
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