History of Jeff Webb (entrepreneur) in Timeline

By Popular Timelines Editorial Team · Updated: March 23, 2026

Jeff Webb was an American entrepreneur and executive known for his significant contributions to the sport of cheerleading. He founded the Universal Cheerleading Association (UCA) and Varsity Spirit, later unified under Varsity Brands, becoming a driving force in the industry's development and commercialization. He also established the International Cheer Union (ICU), the global governing body for cheerleading, solidifying its recognition as a sport. Additionally, Webb founded The New American Populist, showcasing his interest beyond the sports arena. His career highlights his entrepreneurial spirit and dedication to advancing cheerleading on both national and international stages.

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Full Timeline

January 19, 1950: Jeff Webb's Birth

On January 19, 1950, Jeff Webb was born. He would later become an American businessman and executive focused on the development of cheerleading.

1971: Began working for NCA

In 1971, Jeff Webb began working full-time for Lawrence Herkimer's NCA.

1974: Founded UCA and Varsity Spirit

In 1974, Jeff Webb founded the Universal Cheerleading Association (UCA) and Varsity Spirit.

2010: Testified about competitions

In 2010, Jeff Webb testified that he never imagined that his competitions would establish a new sport; rather, he understood them as a publicity vehicle for his startup business.

2012: Varsity merged with Herff Jones

In 2012, Varsity merged with Herff Jones, an Indianapolis company that produces graduation apparel and class rings.

July 1, 2013: Served as president and CEO

Effective July 1, 2013, Jeff Webb served as president and CEO of Varsity Brands.

2014: Chairman of Herff Jones

In 2014, Jeff Webb became the Chairman of Herff Jones.

2016: Stepped down as CEO of Varsity Brands

In 2016, Jeff Webb stepped down as CEO of Varsity Brands.

2018: Bain Capital acquired Varsity Brands

In 2018, Bain Capital Private Equity bought Varsity Brands for $2.8 billion.

December 2020: Stepped down from Varsity and joined Human Events

In December 2020, Jeff Webb stepped down from Varsity and was subsequently named the new co-publisher and senior news editor of the conservative publication Human Events.

December 31, 2020: Stepped down as chairman of Varsity

On December 31, 2020, Jeff Webb stepped down as chairman of Varsity to focus on international expansion of cheerleading through the ICU, but still provided consultative services to Varsity.