History of Juicero in Timeline

By Popular Timelines Editorial Team · Updated: May 29, 2024

Juicero was an American company based in San Francisco that developed and sold the Juicero Press, an innovative juicer with Wi-Fi connectivity. The device used proprietary single-serving packets of pre-chopped fruits and vegetables, available exclusively through a subscription service provided by the company. Between 2014 and 2017, Juicero secured $120 million in venture capital funding from investors.

2013: Juicero Founded

In 2013, Juicero was founded by Doug Evans, who also served as the company's CEO until 2016.

2014: Juicero Receives $120 Million in Venture Capital

In 2014, Juicero, a San Francisco-based company that designed and sold a Wi-Fi-enabled juicer with proprietary packets, received $120 million in startup venture capital from investors.

March 2016: Juicero Press Launched

In March 2016, Juicero launched its juicing press at an initial price of $699.

October 2016: Leadership Change at Juicero

In October 2016, Doug Evans, the founder and CEO of Juicero, was replaced by Jeff Dunn, a former president of Coca-Cola North America.

January 2017: Juicero Press Price Reduction

In January 2017, due to slow sales, Juicero reduced the price of its juicing press from $699 to $399, 12 to 18 months ahead of schedule.

April 2017: Juicero Files Patent Complaint

In April 2017, Juicero filed a complaint in federal court against a competing juicing device, Froothie Juisir, alleging patent infringement and copying of Juicero's trade dress.

September 1, 2017: Juicero Suspends Sales

On September 1, 2017, Juicero announced it was suspending sales of its juicer and packets, repurchasing the juicer from customers, and searching for a buyer for the company and its intellectual property. The company was later described as a symbol of a dysfunctional Silicon Valley culture.

2017: Juicero Faces Widespread Mockery

In 2017, Juicero became the target of widespread mockery after it was revealed that its produce packs could be easily squeezed by hand, producing juice nearly indistinguishable from the juicer's output. The company defended its product but later offered full refunds to dissatisfied customers.