Rise to Success: Career Highlights of Travis Scott
Discover the career path of Travis Scott, from the first major opportunity to industry-changing achievements.
Travis Scott, born Jacques Bermon Webster II, is a prominent American rapper, singer, songwriter, and record producer. He has achieved significant commercial success with five number-one hits on the U.S. Billboard Hot 100 and over one hundred charting songs. His accolades include a Latin Grammy Award, a Billboard Music Award, an MTV Video Music Award, and multiple BET Hip Hop Awards, in addition to ten Grammy nominations. Scott's musical style is characterized by a blend of traditional hip-hop and lo-fi elements, often described as "ambient," with influences from Kanye West and Kid Cudi, from whom he partially derived his stage name.
1992: Previous celebrity meal before Travis Scott
In 1992, McDonald's launched a "McJordan" burger with Michael Jordan in the Chicago metropolitan area. This marked the previous celebrity meal before Travis Scott's collaboration in 2020.
2013: Debut Mixtape Owl Pharaoh
In 2013, Travis Scott released his debut mixtape Owl Pharaoh which was compared to Kid Cudi's Man on the Moon II: The Legend of Mr. Rager.
2015: Collaboration with A Bathing Ape (BAPE)
In 2015, Travis Scott collaborated with A Bathing Ape (BAPE) for his first project with the streetwear brand, creating a collection of three pieces, consisting of a shark hoodie, a long-sleeve tee, and a t-shirt with Scott's "La Flame" touch on the ape logo.
2016: Release of Music Video for "Last Time"
In 2016, Harmony Korine teamed with Travis Scott and Gucci Mane to release a collaborative music video for their collaboration "Last Time", directed by David Helman.
2016: Collaboration with Diamond Supply Co.
In 2016, Travis Scott collaborated with Diamond Supply Co. to launch a clothing collection consisting of graphic tees, long-sleeve tees, hoodies, coach jackets, and dad hats.
2017: Collaboration with Houston Rockets
In 2017, the Houston Rockets collaborated with Travis Scott for Game 6 of the Western Conference Semifinals. All fans received a t-shirt designed by Travis Scott, featuring the Rockets playoff slogan, "Run as One".
May 4, 2018: Release of "Watch" single
On May 4, 2018, Travis Scott released the single "Watch" featuring Lil Uzi Vert and Kanye West, serving as promotional material for his upcoming album, Astroworld.
August 3, 2018: Release of Astroworld
On August 3, 2018, Travis Scott released his third studio album, Astroworld, to critical acclaim. The album debuted at number one on the Billboard 200.
November 2, 2018: Feature on Metro Boomin's album
On November 2, 2018, Travis Scott was featured on five tracks of Metro Boomin's debut studio album, Not All Heroes Wear Capes, showcasing his collaborative presence in the music scene.
2018: Interest in Broadway Theatre
In 2018, Travis Scott expressed his interest in Broadway theatre, stating he would like to do an album of show tune covers and write his own musical in the future.
April 18, 2019: Release of "Power is Power"
On April 18, 2019, Travis Scott released "Power is Power" with SZA and The Weeknd, a single for the HBO series Game of Thrones, featured on the soundtrack album For the Throne.
April 30, 2019: Announcement of Cactus Jack Air Jordan 1 Collaboration with Nike
On April 30, 2019, Travis Scott announced a collaboration with Nike to release his Cactus Jack Air Jordan 1's in May of that year.
May 23, 2019: Featured on Young Thug's single "The London"
On May 23, 2019, Travis Scott was featured alongside J. Cole on Young Thug's single, "The London", which served as the lead single on Thug's debut studio album, So Much Fun.
August 28, 2019: Release of documentary film Look Mom I Can Fly
On August 28, 2019, Travis Scott's documentary film, Look Mom I Can Fly, was released on Netflix, offering fans an inside look into his life and career.
October 4, 2019: Release of "Highest in the Room"
On October 4, 2019, Travis Scott released the single "Highest in the Room", which debuted at number one on the Billboard Hot 100, marking his first song to debut at the top.
December 2, 2019: Announcement of JackBoys compilation album
On December 2, 2019, Travis Scott announced a compilation album with his Cactus Jack label members, titled JackBoys, featuring Don Toliver, Sheck Wes, and producer Chase B.
December 27, 2019: Release of JackBoys album
On December 27, 2019, Travis Scott released the JackBoys album, featuring a remix of "Highest in the Room" with Rosalía and Lil Baby.
December 30, 2019: Release of "Gatti" music video
On December 30, 2019, Travis Scott released the music video for "Gatti", featuring Pop Smoke, adding to his visual discography.
March 20, 2020: Release of "Out West" music video
On March 20, 2020, Travis Scott released the music video for "Out West", featuring Young Thug, further promoting his collaborative projects.
August 22, 2020: Release of "The Plan"
On August 22, 2020, Travis Scott released the single "The Plan", which served as the theme song for Christopher Nolan's film Tenet.
September 2020: Collaboration with McDonald's to Launch "The Travis Scott" Meal
In September 2020, Travis Scott collaborated with McDonald's to launch a limited edition meal called "The Travis Scott," a variation on their Quarter Pounder with Cheese. The partnership included McDonald's and Cactus Jack-branded merchandise.
September 2020: GQ Cover and Collaborative Album Announcement
In September 2020, Travis Scott was on the cover of GQ's September issue, and he revealed he would be releasing a collaborative album with Kid Cudi, following the success of their single, "The Scotts", released earlier in May.
September 25, 2020: Release of "Franchise"
On September 25, 2020, Travis Scott released the single "Franchise" featuring Young Thug and M.I.A. The song debuted at number one on the U.S. Billboard Hot 100.
October 7, 2020: Release of "Franchise" remix
On October 7, 2020, Travis Scott released a remix of his song "Franchise" featuring an additional verse from Future.
October 2020: Joining PlayStation Team as Strategic Creative Partner
In October 2020, Travis Scott joined the PlayStation team as a Strategic Creative Partner to promote the PlayStation 5 console. Special merchandise, including a previously unseen version of Nike Dunk Lows, were released, and an unboxing video was uploaded to YouTube.
November 2020: Establishment of the Cactus Jack Foundation
In November 2020, Travis Scott established the Cactus Jack Foundation to assist Houston youth with education expenses and creative endeavors.
2020: Formation of The Scotts and Release of Single
In 2020, Travis Scott and Kid Cudi, as The Scotts, released their debut collaborative single, "The Scotts," which reached number one on the Billboard Hot 100.
2020: Collaboration with Epic Games for Fortnite Merchandise and "Astronomical" Event
In 2020, Travis Scott and his Cactus Jack team collaborated with Epic Games to launch new merchandise inspired by Fortnite, including clothing, action figures, and Nerf guns. They also set records with the success of Scott's "Astronomical 'Fortnite'" event, a live concert within Fortnite that drew millions of views.
2020: Partnership with Evisu
In 2020, Travis Scott partnered with Evisu, a Japanese denim brand founded in 1991, marking another collaboration for his clothing line.
January 15, 2021: Release of Goosebumps remix
On January 15, 2021, Travis Scott released a remix of "Goosebumps" with producer HVME.
June 24, 2021: Collaboration with Dior
On June 24, 2021, Travis Scott announced a collaboration with Dior for a menswear collection scheduled for release in the summer of 2021. A live stream on June 25 showcased the collection and snippets of songs from his upcoming fourth studio album Utopia.
August 2, 2021: Signing Movie Production Deal and Announcing Utopia Film
On August 2, 2021, Travis Scott signed a movie production deal with A24 and announced the completion of a draft for a film based on his then-upcoming fourth studio album Utopia, which would later be revealed to be Circus Maximus.
October 30, 2021: Performed at Rolling Loud NYC
On October 30, 2021, Travis Scott closed out day 3 of Rolling Loud NYC, performing the unreleased song "Escape Plan" and previewing another unreleased track from Utopia.
November 5, 2021: Release of "Escape Plan / Mafia"
On November 5, 2021, Travis Scott released a two-song single "Escape Plan / Mafia", after hinting at a project titled Dystopia.
December 2021: Toy Giveaway by Cactus Jack Foundation
In December 2021, the Cactus Jack Foundation gave out thousands of toys to the children of Houston.
2021: Cover Story in i-D Magazine
In 2021, Travis Scott was featured on the cover of i-D Magazine Issue 362 "Utopia in Dystopia", photographed by Spike Jonze and included a limited-edition merch capsule release.
2021: End of Fortnite Collaboration
In 2021, the collaboration between Travis Scott and Epic Games for Fortnite merchandise and events came to an end.
2021: Celebrity Meal Trend Exported to Europe
In the fall of 2021, the celebrity meal trend popularized by Travis Scott was exported to Europe, with Spanish singer Aitana becoming the first European act to have her own McDonald's meal.
April 22, 2022: Featured on "Hold That Heat"
On April 22, 2022, Travis Scott was featured on his first song since the Astroworld Festival crowd crush, "Hold That Heat" alongside Future and producer Southside.
April 27, 2022: Scheduled to perform at Primavera Sound festival
On April 27, 2022, the Primavera Sound festival announced that Travis Scott is scheduled to perform at their festivals held in Buenos Aires, Santiago, and São Paulo respectively.
May 15, 2022: Performed at the 2022 Billboard Music Awards
On May 15, 2022, Travis Scott performed at the 2022 Billboard Music Awards, marking his first performance since the Astroworld Festival tragedy in 2021.
May 17, 2022: Announcement of Scholarship Program
On May 17, 2022, Travis Scott announced that he would give away $1 million in scholarships to 100 HBCU college students from the graduating class of 2022 through the Cactus Jack Foundation.
August 6, 2022: First Solo Show Since Astroworld Tragedy
On August 6, 2022, Travis Scott performed his first solo show since the Astroworld Festival tragedy at The O2 Arena in London, marking a significant return to live performances.
December 2022: Cancellation of The Scotts Album Announced
In December 2022, Kid Cudi revealed that he and Travis Scott were no longer working on their collaborative album, effectively announcing its cancellation.
2022: Headlining Mirror Mirror Event Hosted by Virgil Abloh Securities
In 2022, Travis Scott and Skepta headlined Mirror Mirror, a one-day music festival in Miami, Florida, hosted by Virgil Abloh Securities to honor Virgil Abloh's legacy.
2022: Launch of Project HEAL
In 2022, Travis Scott launched Project HEAL through his Cactus Jack Foundation, a multi-tier initiative providing $5 million for community-based initiatives in Texas.
March 19, 2023: Performed at MDLBEAST in Jeddah
On March 19, 2023, Travis Scott and DJ Calvin Harris performed at MDLBEAST in Jeddah, on the eve of the Saudi Arabian Grand Prix.
July 2023: Kid Cudi States the Album is Happening
In July 2023, Kid Cudi stated that the album for The Scotts “is [definitely] happening at some point.”
July 21, 2023: Release of "K-pop"
On July 21, 2023, Travis Scott released "K-pop" with Bad Bunny and The Weeknd as the lead single to his upcoming album Utopia.
February 4, 2024: Performance at the 2024 Grammy Awards
On February 4, 2024, Travis Scott performed at the 2024 Grammy Awards, showcasing "My Eyes", "Fein", and "I Know ?" from Utopia, which was nominated for Rap Album of the year. The performance of "Fein" also included Playboi Carti
August 18, 2024: Days Before Rodeo 10th Anniversary Announcement
On August 18, 2024, Travis Scott announced in celebration of the 10th anniversary of Days Before Rodeo, that a remastered version of the mixtape would be released on August 23.
January 24, 2025: Release of "4x4"
On January 24, 2025, Travis Scott released the single "4x4", which debuted at number one on the Billboard Hot 100, becoming his fifth-number one single on the chart.
March 1, 2025: Appearance at Elimination Chamber: Toronto
On March 1, 2025, Travis Scott appeared at the Elimination Chamber: Toronto event, accompanying Dwayne "The Rock" Johnson to the ring and later attacking Cody Rhodes, establishing himself as a villain and injuring Rhodes.
April 20, 2025: WrestleMania 41 Interference
On April 20, 2025, Travis Scott interfered in the main event of WrestleMania 41 Night 2, walking out to his song "Fein" and helping John Cena win his record 17th world championship in WWE.
July 10, 2025: Announcement of Jackboys 2 Release
On July 10, 2025, Travis Scott announced the long-teased compilation album Jackboys 2 was set to release the following Sunday on July 13, 2025.
July 13, 2025: Release of Jackboys 2
On July 13, 2025, Jackboys 2 was released by Travis Scott.
2025: Appointment as Chief Visionary Officer at Oakley
In 2025, Travis Scott was appointed Chief Visionary Officer by the eyewear brand Oakley, a role intended to influence the company’s creative direction.
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