Wallace Amos Jr., an American entrepreneur and television personality from Tallahassee, Florida, was the man behind the renowned Famous Amos chocolate chip cookie brand. He also founded Cookie Kahuna and Aunt Della's Cookies, showcasing his entrepreneurial spirit in the gourmet cookie industry. Beyond his culinary ventures, Amos was known for hosting "Learn to Read," an adult literacy program, highlighting his commitment to education.
Wally Amos was born on July 1, 1936, in Tallahassee, Florida.
Wally Amos began his military service at Hickam Air Force Base in Honolulu, Hawaii, in 1954.
In 1957, Wally Amos earned his high school equivalency diploma and was honorably discharged from the military.
With the help of a loan from Marvin Gaye and Helen Reddy, Wally Amos opened the first Famous Amos cookie store in Los Angeles, California in March 1975.
Wally Amos moved to Hawaii in 1977.
John Rosica introduced Wally Amos to Literacy Volunteers of America in 1979.
Wally Amos appeared as himself in the Taxi episode "Latka's Cookies" in 1981.
Wally Amos received the Entrepreneurial Excellence Award from President Ronald Reagan at the White House Conference on Small Business in 1986.
Wally Amos hosted the television series "Learn to Read", produced by Kentucky Educational Television and WXYZ-TV, in 1987.
Wally Amos partnered with Lou Avignone to launch Uncle Noname Gourmet Muffins in 1994.
Uncle Noname became Uncle Wally's Muffin Company in 1999.
Wally Amos launched his new cookie brand, The Cookie Kahuna, in Hawaii in 2014.
Wally Amos appeared on the reality television show Shark Tank to pitch Cookie Kahuna in 2016.
The Cookie Kahuna business closed in 2018.
Wally Amos moved to Columbia, South Carolina, in 2018 to work on Aunt Della's Cookies.
Wally Amos was called "the King of cookies" by NBC affiliate KSNV-TV in Las Vegas in 2019.
Content Media Group released the documentary "The Great Cookie Comeback: reBaking Wally Amos", directed by Jeff MacIntyre, in 2020.
Wally Amos passed away on August 13, 2024.
Wally Amos was living in Hawaii at the time of his death in August 2024.