WeatherBug is a mobile application that provides hyperlocal weather forecasts and live weather data to its users. Based in New York City, it also offers location-based advertising opportunities for businesses through its platform. The app focuses on delivering detailed and accurate weather information.
In 1993, the WeatherBug brand was founded by Bob Marshall and partners. Originally owned by Automated Weather Source, WeatherBug initially sold weather tracking stations and educational software to schools, using the data on their website. Later, they partnered with TV stations for weather reports.
In 2000, the WeatherBug desktop application and website were launched, marking an expansion of their services to a broader audience.
In 2004, WeatherBug announced it had been certified to display the TRUSTe privacy seal on its website, indicating a commitment to privacy standards.
In 2005, Microsoft AntiSpyware flagged the WeatherBug application as a low-risk spyware threat, leading to concerns about user privacy. The company stated it isn't spyware and doesn't track overall web use or decipher hard drive content.
In October 2007, an iPhone version of the WeatherBug mobile application was made available to the public.
In November 2008, WeatherBug released a version of its mobile application for the Android platform.
In 2009, WeatherBug released a version of its mobile application for the Android platform.
In early 2011, AWS Convergence Technologies, Inc., formerly known as Automated Weather Source, changed its name to Earth Networks, Inc., marking a rebranding of the company.
In April 2013, WeatherBug was ranked as the second most popular weather information service on the Internet, following The Weather Channel's website and surpassing Weather Underground and AccuWeather.
In 2013, WeatherBug and WeatherBug Elite smartphone apps for iOS and Android received an APPY app design award, recognizing their excellence in app design.
In 2014, Earth Networks was awarded The Award for Outstanding Services to Meteorology by a Corporation from the American Meteorological Society. This was in recognition of their innovative lightning detection data products, which enhance severe-storm monitoring and warnings.
In November 2016, xAd acquired WeatherBug from Earth Networks, signaling a change in ownership for the weather application.
In June 2017, xAd rebranded itself as GroundTruth, reflecting a shift in the company's focus from advertising to media and data services.
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