History of British Airways in Timeline

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British Airways

British Airways (BA) is the United Kingdom's flag carrier airline, with its headquarters situated in London, England. Its primary operational hub is located at Heathrow Airport.

1953: Proposals to establish a joint British airline

In 1953, proposals were raised to establish a joint British airline combining the assets of British Overseas Airways Corporation (BOAC) and British European Airways (BEA).

1969: Recommendations of the Edwards Report

Following the recommendations of the 1969 Edwards Report, a new British Airways Board, managing both BEA and BOAC, was constituted.

1969: Operated -100, -200, and -400 aircraft with BOAC

From 1969 with BOAC, British Airways had previously operated the -100, -200, and -400 aircraft.

April 1972: Establishment of British Airways Board

On 1 April 1972, a new British Airways Board was constituted, managing both BEA and BOAC, and the two regional British airlines Cambrian Airways and Northeast Airlines.

1973: High Life magazine founded

In 1973, High Life, the official in-flight magazine of British Airways, was founded.

March 1974: Formation of British Airways

On 31 March 1974, British Airways was formed through the merger of British Overseas Airways Corporation, British European Airways, Cambrian Airways, and Northeast Airlines.

March 1974: British Airways as an airline

On 31 March 1974, The British Airways Board unified its branding, effectively establishing British Airways as an airline.

1974: Operated -100, -200, and -400 aircraft

From 1974, British Airways had previously operated the -100, -200, and -400 aircraft.

1974: New colour scheme introduced

In 1974, British Airways' aeroplanes were given a new white, blue, and red colour scheme with a cropped Union Jack painted on their tail fins, designed by Negus & Negus.

1974: BA Inception

Since British Airways' inception in 1974, it has been involved in three hull-loss incidents and two hijacking attempts.

January 1976: First supersonic passenger service

On 21 January 1976, British Airways and Air France operated the world's first supersonic passenger service on the Concorde airliner from London Heathrow Airport to Bahrain International Airport.

May 1976: Services to the U.S. began

On 24 May 1976, British Airways' Concorde services to the U.S. began with a flight to Washington Dulles airport.

1976: Fatal Accident

In 1976, British Airways Flight 476 experienced the only fatal accident in the airline's history, due to a midair collision attributed to air traffic control error.

1976: Government changes aviation policy

In 1976, the Government changed its aviation policy so that British Airways and British Caledonian would no longer compete on long-haul routes.

September 1977: Flights to New York JFK airport

On 22 September 1977, British Airways' Concorde flights to New York JFK airport began.

1981: Privatisation Preparation

In 1981, British Airways was instructed to prepare for privatisation by the Conservative Thatcher government, with Sir John King appointed as chairman.

1983: 'The world's favourite airline' slogan used

In 1983, British Airways first used the slogan 'the world's favourite airline'.

1984: First Use of "The Flower Duet"

In 1984, British Airways first used "The Flower Duet" by Léo Delibes in an advertisement directed by Tony Scott.

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1984: New livery designed by Landor Associates

In 1984, a new livery designed by Landor Associates updated the airline's look as it prepared for privatization.

1984: Formation of Virgin Atlantic

In 1984, the formation of Richard Branson's Virgin Atlantic created a competitor for British Airways.

February 1987: Privatisation of British Airways

In February 1987, British Airways was privatised after almost 13 years as a state company.

February 1987: Privatisation on the London Stock Exchange

In February 1987, British Airways was privatised and floated on the London Stock Exchange.

1989: "Face" advertisement

In 1989, British Airways used "The Flower Duet" reworked by Malcolm McLaren and Yanni for its iconic "Face" advertisement.

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1990: Continued use of "The Flower Duet"

Between 1990 and 2010, British Airways continued to use "The Flower Duet" in many different arrangements.

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1992: Acquisition of Dan-Air

In 1992, British Airways expanded through the acquisition of the financially troubled Dan-Air, giving BA a much larger presence at Gatwick Airport.

March 1993: Formation of British Asia Airways and purchase of stake in Qantas

In March 1993, British Asia Airways, a subsidiary based in Taiwan, was formed to operate between London and Taipei. That same month BA purchased a 25% stake in the Australian airline Qantas.

1993: Lawsuit for libel

In 1993, British Airways was sued for libel by Virgin Atlantic, arising from claims over a "dirty tricks" campaign. BA management apologised "unreservedly", and the company agreed to pay damages to Virgin and Branson personally, and pay legal costs.

1997: Strike action by cabin crew

In 1997, Bob Ayling's management faced strike action by cabin crew over a £1 billion cost-cutting drive.

1997: Controversial change to Project Utopia livery

In 1997, British Airways introduced a controversial Project Utopia livery, leading to criticism and Virgin Atlantic's use of the Union flag on their aircraft winglets with the slogan "Britain's national flagcarrier".

June 1998: Waterside head office completed

In June 1998, British Airways' head office, Waterside, located in Harmondsworth near Heathrow Airport, was completed, replacing the previous head office, Speedbird House.

September 1998: Formation of Oneworld airline alliance

In September 1998, British Airways, along with American Airlines, Cathay Pacific, Qantas, and Canadian Airlines, formed the Oneworld airline alliance.

1998: Establishment of budget airline Go

In 1998, Bob Ayling's leadership led to the establishment of a budget airline, Go.

1998: Stake in InterCapital and Regional Rail (ICRR)

In 1998, British Airways owned a 10% stake in InterCapital and Regional Rail (ICRR), the company that managed the operations of Eurostar (UK) Ltd.

February 1999: Oneworld begins operations

On 1 February 1999, the Oneworld airline alliance, which included British Airways, began operations.

1999: New Tailfin Design

In 1999, British Airways CEO Bob Ayling announced a new tailfin design for all BA planes, featuring the Chatham Dockyard Union Flag, initially intended only for the Concorde.

1999: British Airways co-founds Oneworld

In 1999, British Airways co-founded the airline alliance Oneworld with American Airlines, Cathay Pacific, and Qantas.

1999: US lawsuit thrown out

In 1999, Virgin's US action regarding BA's domination of the trans-Atlantic routes was thrown out.

March 2000: Removal of Bob Ayling

In March 2000, Bob Ayling was removed from his position and British Airways announced Rod Eddington as his successor.

September 2000: Merger plan fell through

In September 2000, British Airways and KLM conducted talks on a potential merger, reaching a decision in July to file an official merger plan with the European Commission. The plan fell through in September 2000.

June 2001: Sale of Go

In June 2001, Go was sold to its management and the private equity firm 3i.

2001: Drop of 'the world's favourite airline' slogan

In 2001, British Airways dropped the slogan 'the world's favourite airline' after Lufthansa overtook BA in terms of passenger numbers.

2002: Purchase of ba.com domain

In 2002, British Airways purchased the internet domain ba.com from previous owner Bell Atlantic.

October 2003: Final commercial Concorde flight

In 2003, British Airways decided to cease Concorde operations after 27 years of service. The final commercial Concorde flight was BA002 from New York-JFK to London-Heathrow on 24 October 2003.

September 2004: Sale of stake in Qantas

In September 2004, British Airways sold its stake in Qantas.

2004: British Airways owns 40% of the slots available at Heathrow Airport

In 2004, British Airways owned 40% of the slots available at Heathrow Airport. As of 2019, British Airways owns 50% of the slots available at Heathrow Airport.

2005: Used a cartoon safety video

From circa 2005 until 2017, British Airways used a cartoon safety video.

2005: Willie Walsh becomes CEO

In 2005, Willie Walsh became the chief executive officer of British Airways.

2005: Wildcat action by union members

In 2005, wildcat action was taken by union members over a decision by Gate Gourmet not to renew the contracts of 670 workers, costing British Airways an estimated £30 million.

October 2006: Civil rights dispute over religious symbol

In October 2006, British Airways became involved in a civil rights dispute when a Christian employee was forbidden to wear a necklace bearing the cross.

2006: Introduction of Older Seat Type

In 2006, British Airways introduced an older seat type for its aircraft, which is still present on remaining aircraft awaiting refitting.

March 2007: BA acquires 15% stake in Flybe

In March 2007, British Airways obtained a 15% stake in Flybe from the sale of BA Connect.

2007: Cabin crew threaten strike action over salary changes

In 2007, British Airways lost £80 million when cabin crew threatened strike action over salary changes, but the strike was called off at the last minute.

2007: Sale of Airways Aero Association

In 2007, British Airways sold Airways Aero Association, the operator of the British Airways flying club based at Wycombe Air Park in High Wycombe, to Surinder Arora.

2007: Bartle Bogle Hegarty becomes advertising agency

Since 2007, British Airways has used Bartle Bogle Hegarty as its advertising agency.

January 2008: Unveiling of OpenSkies

In January 2008, British Airways unveiled its new subsidiary OpenSkies, taking advantage of the liberalisation of transatlantic traffic rights between Europe and the United States.

July 2008: Merger plan announced with Iberia

In July 2008, British Airways announced a merger plan with Iberia, wherein each airline would retain its original brand.

2008: easyJet surpasses British Airways in passenger numbers

In 2008, British Airways carried 34.6 million passengers, while rival carrier easyJet transported 44.5 million passengers, surpassing British Airways for the first time.

December 2009: Strike action over Christmas blocked

In December 2009, British Airways strike action over Christmas received a high level of support but was blocked by a court injunction that deemed the ballot illegal.

2009: Last strike action by BA cabin crew until 2009

The strike action in 1997 was the last time British Airways cabin crew would strike until 2009.

April 2010: Merger agreement confirmed

In April 2010, the merger agreement between British Airways and Iberia was confirmed.

May 2010: Strike action announced

In May 2010, British Airways again sought an injunction after a strike was announced, while negotiations were disrupted by members of the Socialist Workers Party.

September 2010: Consideration of acquiring other airlines

In September 2010, Willie Walsh, CEO of IAG, announced that the group was considering acquiring other airlines and had drawn up a shortlist of twelve possible acquisitions.

October 2010: Alliance with American Airlines and Iberia begins operations

On 6 October 2010, the alliance between British Airways, American Airlines and Iberia formally began operations.

December 2010: Accounting reference date changed

In December 2010, following the merger with Iberia, British Airways' accounting reference date was changed from March 31 to December 31.

2010: Continued use of "The Flower Duet"

Between 1990 and 2010, British Airways continued to use "The Flower Duet" in many different arrangements.

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2010: Restructuring of Eurostar management

In 2010, the management of Eurostar was restructured, marking the end of InterCapital and Regional Rail (ICRR) managing its operations, where British Airways held a 10% stake.

January 2011: Merger with Iberia

In January 2011, British Airways merged with Iberia, creating the International Airlines Group (IAG), a holding company registered in Madrid, Spain.

November 2011: Agreement in principle to purchase British Midland International

In November 2011, IAG announced an agreement in principle to purchase British Midland International from Lufthansa.

2011: Brand Relaunch

In 2011, British Airways relaunched their brand, introducing a stylized, metallic version of the arms by For People Design along with the Speedmarque logo. This new design was used exclusively on aircraft, the First Wing Lounge, and advertisements.

March 2012: Sale of British Midland International completed

On 30 March 2012, the sale of British Midland International to IAG was completed for £172.5 million.

May 2012: Olympic flame flight

On 18 May 2012, British Airways flew the Olympic flame from Athens International Airport to RNAS Culdrose carrying various dignitaries.

2012: Acquisition of British Midland International

In 2012, British Airways acquired British Midland International.

2012: Official airline of the Summer Olympics and Paralympics

In 2012, British Airways was the official airline and tier one partner of the Summer Olympics and Paralympics.

August 2014: Continued use of flight paths over Iraq

In August 2014, Willie Walsh advised that British Airways would continue to use flight paths over Iraq despite hostilities, while other airlines avoided Iraqi airspace following the downing of Malaysia Airlines Flight 17 over Ukraine.

2014: Sale of Flybe stake

In 2014, British Airways sold its 15% stake in Flybe.

November 2016: Ballot for industrial action

In November 2016, a ballot for industrial action was distributed to Mixed Fleet crew and resulted in an overwhelming yes majority for industrial action.

January 2017: Industrial action commences

In January 2017, industrial action by British Airways Mixed Fleet commenced after rejecting a pay offer, starting one of the longest-running disputes in aviation history.

April 2017: Generating US$1 billion on a single route

From 1 April 2017 to 31 March 2018, British Airways became the first passenger airline to generate more than US$1 billion on the New York-JFK – London-Heathrow route.

May 2017: Computer power failure

On 27 May 2017, British Airways suffered a computer power failure, leading to flight cancellations and affecting thousands of passengers.

September 2017: Introduction of new Comic Relief safety video

On 1 September 2017, British Airways introduced a new Comic Relief live action safety video hosted by Chabuddy G, with appearances by British celebrities.

October 2017: Mixed Fleet accepts new pay deal

On 31 October 2017, after 85 days of discontinuous industrial action, Mixed Fleet accepted a new pay deal from British Airways, which ended the dispute.

March 2018: Generating US$1 billion on a single route

From 1 April 2017 to 31 March 2018, British Airways became the first passenger airline to generate more than US$1 billion on the New York-JFK – London-Heathrow route.

September 2018: Services to Iran stopped

Due to the decline in the value of Iranian currency, BA announced that the Iranian route is "not commercially viable" and decided to stop its services in Iran, effective 22 September 2018.

2018: Partnership with Ozwald Boateng to redesign uniforms

In 2018, British Airways partnered with British tailor and designer Ozwald Boateng to redesign the company's historic uniforms, in honour of its approaching centenary, creating a new look for BA, while adhering to its traditional style.

2018: A "sequel" video, also hosted by Chabuddy G, was released

In 2018, British Airways released a "sequel" safety video, also hosted by Chabuddy G, with appearances by British celebrities.

2018: Official airline of England's bid to host the Football World Cup

In 2018, British Airways was the official airline of England's bid to host the Football World Cup.

March 2019: New Business-Class Seats Unveiled

In March 2019, British Airways unveiled its new business-class seats, named Club Suite, on the new A350 aircraft. These suites feature a door and have since been installed on the Boeing 787-10 and are being installed on the Boeing 777s.

2019: British Airways owns 50% of the slots available at Heathrow Airport

As of 2019, British Airways owns 50% of the slots available at Heathrow Airport and 52% of the slots at London City Airport.

2019: Retro liveries

In 2019, British Airways announced that four aircraft would receive retro liveries as part of the celebrations of a centenary of airline operations in the United Kingdom.

2019: Centenary Celebration

In 2019, British Airways marked its centenary based on predecessor companies.

April 2020: Plans for staff redundancy due to COVID-19

On 28 April 2020, British Airways set out plans to make up to 12,000 staff redundant and potentially not reopen its operations at Gatwick airport due to the global collapse of air traffic from the COVID-19 pandemic.

July 2020: Immediate retirement of 747-400 fleet

In July 2020, British Airways announced the immediate retirement of its entire 747-400 fleet due to the downturn in air travel following the COVID-19 pandemic.

October 2020: Retirement of 747-400 fleet

In October 2020, British Airways retired its fleet of 747-400 aircraft.

October 2020: Sean Doyle succeeds Álex Cruz as CEO

On 12 October 2020, Sean Doyle succeeded Álex Cruz as CEO of British Airways.

2020: Wi-Fi Rollout and Buy on Board System

By 2020, British Airways expects 90% of its aircraft to be Wi-Fi enabled. Additionally, all flights from Heathrow and Gatwick offer a buy on board system with food designed by Tom Kerridge, which can be pre-ordered via the British Airways mobile application.

2020: Workforce reduction due to COVID-19 pandemic

In 2020, British Airways reduced its workforce by 12,000 jobs due to the crisis caused by the COVID-19 pandemic, with IAG estimating it would take several years for the air travel industry to recover.

2020: Retirement of aircrafts with retro liveries

In 2020, some Boeing 747-400s repainted with former British Airways liveries such as the "Landor" livery and the original "Union Jack" livery were retired.

2021: €2.8 billion loss

In 2021, British Airways faced a €2.8 billion loss. In February 2023, The international airlines group, the owners of British Airways, announced that the group has returned to making an annual profit of €1.3 billion for the first time since the pandemic.

March 2022: Reopening at Gatwick

British Airways reopened at Gatwick in March 2022.

October 2022: Launch of "A British Original" ad campaign

In October 2022, British Airways launched a new ad campaign titled "A British Original", produced by London-based Uncommon Creative Studio, coinciding with the launch of Ozwald Boateng's new collection of uniform.

2022: Dramatic increase in travel leads to worker shortage

In 2022, British Airways faced a worker shortage due to a dramatic increase in travel, forcing the company to cancel more than 1,500 flights.

February 2023: Return to annual profit since the pandemic

In February 2023, The international airlines group, the owners of British Airways, announced that the group has returned to making an annual profit of €1.3 billion for the first time since the pandemic, following a €2.8 billion loss in 2021. The company warned that due to the surge in demand for flying this could lead to more disruption.

April 2023: New safety video launched as part of “A British Original” campaign

On 17 April 2023, British Airways launched a new safety video as a part of “A British Original” campaign, with Emma Raducanu, Robert Peston, Little Simz, and Steven Bartlett.

2023: Launch of new uniform collection

In 2023, British Airways launched the new uniform collection "A British Original" designed by Ozwald Boateng. This design initiative also included English bone china manufactured by William Edwards and cutlery by Studio William for the company's first class service.

June 2024: Most Family Friendly Airline Award

On 24 June 2024, British Airways was voted the 2024 Most Family Friendly Airline in the World by Skytrax, recognizing its overall family travel experience.

2024: Originally intended retirement date

British Airways originally intended to phase out the remaining 747s in 2024, before deciding to bring forward the date to July 2020.

2024: Auction of Damaged Letters Patent

In 2024, the damaged letters patent of the arms of British Airways were put up for auction online before being withdrawn.

February 2025: Fleet of 274 aircraft with 42 orders

As of February 2025, British Airways operates a fleet of 274 aircraft with 42 orders.

April 2025: Executive Club Rebrand

Starting in April 2025, the British Airways Executive Club is being rebranded to "The British Airways Club." The change involves earning 1 tier point per £1 spent, with new thresholds being implemented.

2050: Intention to eliminate carbon emissions

In July 2020, British Airways also announced its intention to eliminate carbon emissions by 2050.