History of Google Store in Timeline

By Popular Timelines Editorial Team · Updated: March 9, 2026

The Google Store is Google's online hardware retailer, launched on March 11, 2015, replacing the device section of Google Play. It primarily sells Google-branded products and devices made in collaboration with Google. Key product lines include Google Pixel phones, Google Nest smart home devices, Chromecast streaming dongles, and Fitbit fitness trackers, along with accessories. Past products included Nexus devices, Daydream VR headsets, Stadia game consoles and Google Cardboard, all of which have been discontinued. It acts as a central point for consumers to purchase Google's hardware offerings.

March 11, 2015: Google Store Introduction

On March 11, 2015, Google Store was introduced as Google's hardware retailer, replacing the Devices section of Google Play.

Google Pixel 9 - Unlocked Android Smartphone with Gemini, 24-Hour Battery, Advanced Camera, and 6.3" Actua Display - Obsidian - 128 GB

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March 2015: Google Store Opens in London

In March 2015, Google opened a store-within-a-store inside a Currys branch on Tottenham Court Road in London.

October 2016: Pop-up Shop in New York City

In October 2016, Google opened a pop-up shop in New York City to showcase its recently announced hardware products.

October 2016: Made by Google Pop-up Showroom

In October 2016, Google opened a temporary pop-up showroom called Made by Google in New York City, showcasing recently developed hardware products.

Google Pixel 9 - Unlocked Android Smartphone with Gemini, 24-Hour Battery, Advanced Camera, and 6.3" Actua Display - Obsidian - 128 GB

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November 2016: Launch of "Google Shop" store-within-a-store

In November 2016, Google launched "Google Shop," a store-within-a-store at select Best Buy locations in Canada, to showcase its hardware products and build a premium customer base.

2016: Webby Award for Google Store

In 2016, Google Store received the Webby Award in the Consumer Electronics category.

May 2021: Announcement of Physical Retail Store in New York City

In May 2021, Google announced the opening of a physical retail store in its Chelsea Market campus in New York City.

Google Pixel 9 - Unlocked Android Smartphone with Gemini, 24-Hour Battery, Advanced Camera, and 6.3" Actua Display - Obsidian - 128 GB

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June 17, 2021: Opening of Google Store Chelsea

On June 17, 2021, Google Store Chelsea opened as a physical retail store in New York City, showcasing Google's hardware, subscription services, and software products.

Google Pixel 9 - Unlocked Android Smartphone with Gemini, 24-Hour Battery, Advanced Camera, and 6.3" Actua Display - Obsidian - 128 GB

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2021: Announcement of Physical Google Store in New York City

In 2021, Google announced the opening of a physical Google Store in its Chelsea Market campus in New York City.

May 2022: Google Announces New Store in Williamsburg, Brooklyn

In May 2022, Google announced during the 2022 Google I/O keynote that a second physical Google Store would open in Williamsburg, Brooklyn.

June 16, 2022: Opening of Google Store in Williamsburg, Brooklyn

On June 16, 2022, Google's second physical retail store opened in Williamsburg, Brooklyn.

September 2023: Google Announces New Store at Googleplex Visitor Center

In September 2023, Google announced that a third physical Google Store would be opened in the new Google Visitor Experience visitor center next to the Googleplex in Mountain View, California.