Hurry Up Tomorrow is the sixth studio album by The Weeknd, released on January 31, 2025, through XO and Republic Records. The album features a range of guest appearances from artists such as Justice, Anitta, Travis Scott, Florence and the Machine, Future, Playboi Carti, Giorgio Moroder, and Lana Del Rey. A bonus edition includes Swedish House Mafia. Production was led by The Weeknd alongside regular collaborators like Cirkut, DaHeala, Max Martin, Mike Dean, Metro Boomin, and OPN, among others.
In 2024, the Weeknd was announced as part of the iHeartRadio Music Festival lineup, marking his return since 2017.
In March 2020, the Weeknd teased "Take Me Back to LA" on an Instagram livestream, which he had previously teased on an Instagram livestream in March 2020.
On March 25, 2020, The Weeknd previewed five unreleased tracks during an Instagram livestream, some of which were reportedly intended for the album 'After Hours'. Three of the songs were later added as bonus tracks to the deluxe edition of the album.
On January 10, 2022, three days after the release of Dawn FM, the Weeknd confirmed a follow-up album by tweeting that fans were experiencing a new trilogy.
On September 3, 2022, during the North American leg of the After Hours til Dawn Tour, the Weeknd lost his voice during a performance at SoFi Stadium in Inglewood. The show was rescheduled, and the incident was later attributed to exhaustion from scheduling conflicts between the tour and the TV series The Idol.
In September 2022, The Weeknd experienced a voice-loss incident during his concert, which later influenced his creative decisions.
In September 2022, the Weeknd lost his voice during a concert, an event that greatly impacted his artistic vision and led to a "mental breakdown", which influenced his upcoming album.
In a January 2025 interview with Variety, the Weeknd revealed that "a good chunk" of the album was finished by September 2022, but his touring incident caused the album and its tie-in film to be "overhauled".
In January 2023, The Weeknd confirmed that recording sessions had taken place for the album Hurry Up Tomorrow, while also stating he has 'definitely been inspired'.
In June 2023, the Weeknd stated in a Variety interview that he was finishing the third part of the saga, of this trilogy, and that the name of it would come out soon.
The Weeknd shared images of recording sessions in Los Angeles between September 2023 and February 2024 with collaborators like Oneohtrix Point Never, Mike Dean, and Metro Boomin.
On January 7, 2024, The Weeknd teased the upcoming album on the second anniversary of Dawn FM, by posting the cover art for his previous two albums, along with a black slide featuring a white question mark in the centre, captioned with the number "3".
On February 9, 2024, the Weeknd shared a picture from a recording studio and a written-down text "Everything fades..."
The Weeknd shared images of recording sessions in Los Angeles between September 2023 and February 2024 with collaborators like Oneohtrix Point Never, Mike Dean, and Metro Boomin.
On February 29, 2024, it was confirmed that Anton Tammi, one of After Hours' directors, would contribute to the upcoming album.
On March 1, 2024, the Weeknd made a guest appearance at Mike Dean's 59th birthday concert in Los Angeles, performing a reimagined version of "Take Me Back to LA" and debuting a cover of "In Heaven" from the 1977 film Eraserhead.
On June 1, 2024, a collaboration with Apple Inc. was teased, with the company confirming it nine days later for later that year.
On July 17, 2024, The Weeknd announced a special one-night only concert in São Paulo, Brazil, featuring "never-before-seen production", scheduled for September 7.
On July 22, 2024, tickets for The Weeknd's September 7 concert in São Paulo sold out in under one hour, with 420,000 fans attempting to purchase them.
On August 7, 2024, Universal announced that the Weeknd would be returning to Universal Studios Hollywood as a haunted house for that year's Halloween Horror Nights event, after a similar event tied to his album After Hours, in 2022.
On August 23, 2024, The Weeknd was added to the lineup of the upcoming iHeartRadio Music Festival, marking his first appearance since 2017.
In an interview with Billboard Brasil on September 6, 2024, the Weeknd revealed that a "central song" was composed in São Paulo, with the album exploring different sounds, which he nicknamed "frankenstein".
On September 7, 2024, the Weeknd performed a sold-out one-night concert in São Paulo, Brazil, showcasing songs from his trilogy, including nine unreleased tracks, and featuring guest appearances by Anitta and Playboi Carti.
On September 9, 2024, The Weeknd announced the release of his album's original lead single, "Dancing in the Flames", following Apple's live event showcasing the iPhone 16 Pro and a teaser of the music video.
On September 21, 2024, The Weeknd performed at the iHeartRadio Music Festival in Las Vegas, debuting "São Paulo" from Hurry Up Tomorrow.
On September 23, 2024, The Weeknd confirmed that the "After Hours Til Dawn" tour represents the entire trilogy, including Hurry Up Tomorrow, After Hours (2020), and Dawn FM (2022).
On November 3, 2024, the Halloween Horror Nights event, featuring The Weeknd: Nightmare Trilogy, concluded, having taken place from September 5 to November 3, 2024.
On November 4, 2024, Lionsgate announced their acquisition of worldwide distribution rights to Hurry Up Tomorrow, a psychological thriller film based on the album, directed by Trey Edward Shults.
On November 27, 2024, the Weeknd announced January 24, 2025, as the album's original release date, along with a "one-night only" concert at the Rose Bowl stadium in Pasadena, California, scheduled for the day after the album's release.
On December 2, 2024, the Weeknd's show at the Rose Bowl stadium in Pasadena, California, sold out in under one hour, with over 300,000 fans attempting to buy tickets.
On December 11, 2024, it was announced that The Weeknd would perform at Spotify's first-ever Billions Club Live on December 17, an exclusive event for his top listeners on the platform.
At the end of December 2024, billboards in major cities appeared, appearing to say "The Weeknd Is Near", with blank spaces in place of three letters, so they read "The End Is Near".
Between October and December 2024, four alternative edition vinyl LPs were made available for pre-order, each featuring exclusive artwork by one artist.
In December 2024, four different vinyl pressings of the album Hurry Up Tomorrow featuring alternate covers illustrated by Jean-Michel Basquiat, Frank Miller, Hajime Sorayama, and Harmony Korine were made available for pre-order.
On December 17, 2024, the Weeknd performed at Spotify's first Billions Club Live, celebrating his record-breaking 25 songs with at least a billion streams, and performing "Timeless" and "São Paulo" from Hurry Up Tomorrow, and "In Heaven".
In 2024, the Weeknd was part of the iHeartRadio Music Festival lineup, marking his return since 2017. He performed a 20-minute set in Las Vegas, featuring hits from After Hours and Dawn FM, along with "Dancing in the Flames" and the then-unreleased track "São Paulo" from Hurry Up Tomorrow.
On January 7, 2025, a concert film from The Weeknd's Billions Club Live performance was released on Spotify.
In January 2025, during an interview for Variety, the artist reiterated that Hurry Up Tomorrow could be his final project under the pseudonym "the Weeknd".
In January 2025, the Weeknd discussed his upcoming album with Variety, describing it as "gothic" and "operatic", influenced by Giorgio Moroder. Moroder also mentioned he's working with The Weeknd creating "something timeless yet innovative".
In January 2025, the Weeknd revealed in an interview with Variety that his decision was driven by the voice-loss incident during his September 2022 concert.
In a January 2025 interview with Variety, the Weeknd revealed that "a good chunk" of the album was finished by September 2022, but his touring incident caused the album and its tie-in film to be "overhauled".
On November 27, 2024, the Weeknd announced January 24, 2025, as the original release date of his album, Hurry Up Tomorrow.
On January 31, 2025, The Weeknd released his sixth studio album, 'Hurry Up Tomorrow', through XO and Republic Records. The album features guest appearances from several artists and production from The Weeknd and his regular collaborators.
On February 4, 2025, "Cry for Me" was sent to US contemporary and rhythmic radio as the album's third single.
On December 20, 2024, the release date of May 16, 2025, was announced for the album film.
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