Moxie is a carbonated beverage, one of the first mass-produced soft drinks in the U.S., created around 1876 by Augustin Thompson in Lowell, Massachusetts. Originally marketed as "Moxie Nerve Food," a patent medicine, it's known for its distinct, bitter flavor, often compared to root beer. This unique taste comes from gentian root extract, a very bitter ingredient frequently used in herbal medicine.
In 1906, the "Moxie Man" logo first appeared on Moxie labels in some form.
In 1911, the image of a man pointing forward, which became most associated with the Moxie brand, was first introduced.
Around 1918, Moxie deployed its first Horsemobiles, which were modified automobiles with a large model horse, for advertising purposes.
In 1922, F. M. Archer placed an ad in the Boston Herald searching for the original "Moxie Boy", offering a prize to anyone who could provide photographic proof of the model.
A 1935 Rolls-Royce Moxie Horsemobile was in use for parades and other public functions.
On May 10, 2005, Moxie was designated the official soft drink of the state of Maine.
In 2010, the Moxie Man logo was briefly removed from Moxie labels due to perceptions of being old-fashioned.
On May 20, 2011, a 1935 Rolls-Royce Moxie Horsemobile was sold for $55,000 at the Mecum Auction in Indianapolis, Indiana.
In 2011, Ryan Savage, the head of marketing for Moxie, made the decision to reinstate the Moxie Man logo on labels following complaints from long-standing customers.
Coca-Cola is a globally recognized cola soft drink produced by...
Pennsylvania is a U S state located in the Mid-Atlantic...
Florida a southeastern U S state boasts the longest coastline...
The horse a domesticated single-hoofed mammal belongs to the Equidae...
Atlanta the capital and most populous city of Georgia is...
Indiana nicknamed the Hoosier State is a Midwestern state in...
7 days ago Robert Downey Jr.'s Marvel Paychecks Compared; Possible Doctor Doom Role Explored.
21 minutes ago Adam Driver and Scarlett Johansson’s 'Marriage Story' audio used to deter wolves.
1 hour ago Rollins Reaffirms USDA Commitment at Farmers Market; Lutnick Hails Support for Farmers.
2 hours ago DP World Tour Championship introduces innovative crypto payroll and enhanced cash prizes.
2 hours ago 2025 College Football Season: FBS Programs Ranked, Ohio State a Top Contender
3 hours ago La Liga expands broadcast reach with Disney+, Lineker joins ITV & Goalhanger podcast.
Jeff Bezos is an American businessman renowned as the founder...
Jupiter is the fifth and largest planet from the Sun...
Elizabeth Warren is a prominent American politician and the senior...
Adam Schiff is an American politician and lawyer currently serving...
Chuck Schumer is the senior United States Senator from New...
Candace Owens is an American political commentator and author known...