Discover the career path of MrBeast, from the first major opportunity to industry-changing achievements.
James Stephen "Jimmy" Donaldson, known as MrBeast, is a prominent American YouTuber, media figure, and entrepreneur. He's renowned for his high-production-value YouTube videos featuring extravagant challenges and acts of philanthropy. Holding the title of the most-subscribed individual on YouTube, boasting over 404 million subscribers, he has a significant presence on other social media platforms, and is also a leading creator on TikTok, where he has over 115 million followers.
In February 2012, James Donaldson uploaded his first YouTube video under the channel name "MrBeast6000".
In 2012, Donaldson started posting videos to YouTube under the handle MrBeast6000. His content included Let's Plays and videos estimating the wealth of other YouTubers.
In 2015, Donaldson gained popularity with his "Worst Intros on YouTube" series poking fun at YouTube video introductions.
In late 2016, Donaldson dropped out of college to pursue a full-time career as a YouTuber, leading his mother to disapprove and ask him to leave home.
In January 2017, Donaldson published his viral video of himself counting to 100,000.
In 2017, Donaldson went viral after his "counting to 100,000" video earned tens of thousands of views in just a few days.
In February 2018, Matt Turner began working as an editor for Donaldson.
By 2018, Donaldson had given out $1 million through his stunts, earning him the title "YouTube's biggest philanthropist".
In 2018, during the PewDiePie vs. T-Series rivalry, Donaldson bought billboards and advertisements to help PewDiePie gain subscribers.
In March 2019, Donaldson organized a real-life battle royale competition with prizes totaling $200,000 in collaboration with Apex Legends and Electronic Arts.
In September 2019, Matt Turner stopped working as an editor for Donaldson.
In October 2019, the Arbor Day Foundation began planting trees in U.S. national parks as part of the #TeamTrees initiative.
On October 25, 2019, Donaldson and Mark Rober announced #TeamTrees, a YouTube fundraising challenge aiming to raise $20 million for the Arbor Day Foundation by January 1, 2020, to plant trees.
The #TeamTrees project aimed to raise $20 million for the Arbor Day Foundation by January 1, 2020.
In April 2020, Donaldson created a rock, paper, scissors competition stream with a grand prize of $250,000, becoming YouTube's most-watched live Original event at the time.
In June 2020, Donaldson, in collaboration with MSCHF, released the one-time multiplayer mobile game titled Finger on the App, where players competed to win $25,000.
On September 17, 2020, Donaldson created the Beast Philanthropy YouTube channel to donate 100% of its revenue to charity, with Darren Margolias as executive director.
In October 2020, Donaldson hosted an influencer trivia tournament with a grand prize of $300,000, which was won by Charli and Dixie D'Amelio, causing controversy due to cheating claims.
In December 2020, Finger on the App 2 was planned, but postponed to February 2021.
On January 1, 2021, Donaldson released the "Youtube Rewind 2020, Thank God It's Over" video, citing PewDiePie's 2018 Rewind as inspiration.
In February 2021, an Insider poll revealed that 70% of respondents had a favorable view of MrBeast, while 12% had an unfavorable view.
Finger on the App 2 was released in March 2021, featuring a grand prize of $100,000.
In March 2021, Donaldson partnered with the Creative Juice financial network to introduce Juice Funds, which is a $2 million investment fund for content creators.
In April 2021, Donaldson became a long-term investor and partner of financial technology company Current. That same month, Donaldson faced backlash after fans lost significant amounts of money in a cryptocurrency scheme he invested in and promoted.
On October 29, 2021, Donaldson and Rober organized #TeamSeas, a YouTube challenge aiming to raise $30 million for ocean cleanup by January 1, 2022.
In November 2021, Donaldson uploaded "$456,000 Squid Game in Real Life!", a recreation of the Squid Game series, becoming one of the most-watched YouTube videos of the year.
In December 2021, Donaldson created a third influencer tournament featuring 15 competitors with a grand prize of $1 million.
The #TeamSeas project aimed to raise $30 million for the Ocean Conservancy and The Ocean Cleanup by January 1, 2022.
In January 2022, Donaldson announced the creation of Feastables, a snack company, launching with the MrBeast Bar chocolate bars in original, almond, and quinoa crunch flavors, accompanied by a sweepstakes with over $1 million in prizes.
In June 2022, a video was released featuring elimination challenges for a chocolate factory or $500,000 cash prize. Gordon Ramsay judged the final challenge. Feastables reportedly made $10 million in its first few months.
On July 28, 2022, Donaldson surpassed 100 million subscribers on his main channel.
On September 4, 2022, MrBeast Burger, a virtual restaurant chain, opened its first physical location in the American Dream Mall in East Rutherford, New Jersey.
In November 2022, Donaldson achieved one billion video views over 30 days on his main YouTube channel.
In November 2022, Donaldson partnered with East Carolina University to create a course centered around YouTube content creation.
December 2022 was the deadline for planting trees through the #TeamTrees initiative.
In 2022, it was reported that Donaldson spends about $1 million on each video, funded by sponsorships and Google's AdSense program.
In May 2023, Donaldson was featured as a guest judge on Gordon Ramsay's Food Stars show.
On October 2, 2023, Feastables partnered with the Charlotte Hornets, featuring MrBeast's insignia on their jerseys for the 2023-24 NBA season, though the partnership later ended.
On October 15, 2023, Donaldson surpassed 200 million subscribers.
As of 2023, Donaldson employs over 250 people, including writers, editors, and producers.
In 2023, a free ad-supported streaming television channel named Mr. Beast that shows only previously released MrBeast YouTube videos began airing on the Roku Channel service.
In February 2024, Feastables rebranded their chocolates, which included a new shape and formula.
In March 2024, Donaldson and Amazon MGM Studios announced plans for Beast Games, a reality competition series on Prime Video, featuring 1,000 contestants competing for a $5 million prize.
On June 2, 2024, Donaldson surpassed T-Series to become the most subscribed channel on YouTube, with 267 million subscribers.
On July 10, 2024, Donaldson became the first YouTuber to surpass 300 million subscribers.
On July 13, 2024, Donaldson uploaded his 300 million subscribers special, "50 YouTubers Fight for $1,000,000", featuring guest appearances from Howie Mandel, Miranda Cosgrove, and Joey Chestnut. The video reached 71 million views in the first 24 hours.
In September 2024, Donaldson announced the Lunchly brand of snack kits, marketed as a healthier alternative to Lunchables, as a joint venture with YouTubers Olajide "KSI" Olatunji and Logan Paul.
On December 19, 2024, Donaldson released Beast Games on Amazon Prime Video. The television show broke numerous Guinness World Records.
As of May 2025, Donaldson's YouTube Shorts video "Would You Fly to Paris for a Baguette?" is the most-watched video on his main YouTube channel.
On June 1, 2025, Donaldson became the first YouTuber to surpass 400 million subscribers.
As of June 2025, the #TeamSeas project had surpassed its $30 million goal, raising over $34 million.
In 2026, Donaldson is set to collaborate with James Patterson on a thriller novel, which will be published by HarperCollins.
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