History of Robby Starbuck in Timeline

By Popular Timelines Editorial Team · Updated: May 2, 2025

Robby Starbuck is an American conservative social media activist and former music video director. He is known for his conservative activism and prior work directing music videos for artists like Akon, Eve, The Smashing Pumpkins, and Yellowcard.

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Full Timeline

June 2024: Campaign Against Companies Unpopular with Conservatives

In June 2024, Robby Starbuck began a social media campaign targeting companies unpopular with conservatives due to their DEI initiatives, support for LGBTQ+ events, and climate change strategies. Starbuck urged his followers to protest these companies with their voices and wallets, focusing on brands he believed were less likely to resist pressure. Tractor Supply rolled back their initiatives that same month.

September 2024: Molson Coors and Caterpillar Inc. Roll Back DEI Initiatives

In September 2024, Molson Coors and Caterpillar Inc. rolled back their DEI initiatives. This was a result of Robby Starbuck's pressure campaign on social media against companies unpopular with conservatives.

October 2024: Toyota Rolls Back DEI Initiatives

In October 2024, Toyota rolled back its DEI initiatives following pressure from Robby Starbuck's social media campaign.

November 2024: Boeing Co. and Walmart Roll Back DEI Initiatives

In November 2024, Boeing Co. and Walmart rolled back their DEI initiatives after being targeted by Robby Starbuck. The New York Times commented that "Robby Starbuck may have scored his biggest win" to date with his successful pressure campaign against Walmart.