From career breakthroughs to professional milestones, explore how Sarah Jessica Parker made an impact.
Sarah Jessica Parker is a celebrated American actress and television producer with a career spanning five decades. Best known for her work in both film and theater, she has received numerous awards, including six Golden Globe Awards and two Primetime Emmy Awards. Her widespread influence was further recognized when Time magazine named her one of the 100 most influential people in the world in 2022.
In early 2004, Sarah Jessica Parker signed a $38 million contract with the Gap, becoming the face of their fall ads and continuing until the spring of 2005. This marked the first multi-season contract in the company's history.
In March 2005, Sarah Jessica Parker's contract with the Gap concluded, and she was replaced by Joss Stone. The company stated that they would seek partnerships with celebrities but would not sign another multi-season deal like the one they had with Sarah Jessica Parker.
In 2005, Sarah Jessica Parker continued to appear in Gap ads as part of her $38 million contract, which began in 2004, marking the first multi-season contract in the company's history.
In 2005, Sarah Jessica Parker founded the production company Pretty Matches with Alison Benson.
In 2005, Sarah Jessica Parker released her own perfume called Lovely.
In March 2007, Sarah Jessica Parker announced the launch of her own fashion line, "Bitten", in partnership with Steve & Barry's.
On June 7, 2007, Sarah Jessica Parker's fashion line "Bitten", featuring clothing items and accessories under $20, launched exclusively at Steve and Barry's.
In July 2007, following the success of Lovely, Sarah Jessica Parker released her second fragrance, Covet.
In February 2009, as part of the Lovely collection, Sarah Jessica Parker launched a series of three new fragrances called Dawn, Endless, and Twilight.
Since 2009, Parker's production company, Pretty Matches, has created content for HBO and other channels.
On February 28, 2014, Sarah Jessica Parker started the SJP Collection, a footwear line, at Nordstrom.
In June 2015, Sarah Jessica Parker was named the new spokesmodel for Jordache Jeans.
In October 2016, Sarah Jessica Parker announced an imprint with Crown Publishing Group, SJP for Hogarth.
In 2016, Pretty Matches produced the series Divorce, which aired from 2016-2019.
In 2017, Sarah Jessica Parker partnered with the American Library Association (ALA) to create Book Club Central, a new online platform that provides reading resources for book clubs and readers.
In April 2018, Sarah Jessica Parker partnered with Gilt to launch her ready-to-wear bridal collection for modern nontraditional brides.
In 2018, Pretty Matches produced the film Here and Now.
In 2019, Sarah Jessica Parker entered into a collaboration partnership with New Zealand winery Invivo & Co to produce a range of wines.
In 2019, the television series Divorce, produced by Sarah Jessica Parker's company Pretty Matches, ended.
In June 2023, Sarah Jessica Parker partnered with an independent publisher Zando to create her own imprint, SJP Lit.
In November 2023, Sarah Jessica Parker teamed up with Lele Sadoughi to curate a collection of accessories including brooches, headbands and more.
In May 2025, Sarah Jessica Parker received the PEN/Audible Literary Service Award from PEN America at a gala in New York City for her documentary and uplifting underrepresented voices through her publishing imprint SJP Lit.
In 2025, Sarah Jessica Parker served as one of the judges for the 2025 Booker Prize.
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