An Amber Alert, or Child Abduction Emergency Alert, is a message broadcasted through an alert system to seek public assistance in locating abducted children. Originating in the United States, it serves as a crucial tool for law enforcement to quickly disseminate information about a missing child, including descriptions of the child, abductor (if known), and any vehicle involved. The goal is to mobilize the community to be vigilant and report any relevant sightings, thus increasing the chances of safely recovering the child. The alert is typically issued when law enforcement believes a child is in imminent danger of serious bodily harm or death.
On November 25, 1986, Amber Rene Hagerman, the namesake of the Amber Alert system, was born. Her abduction and murder led to the creation of the alert system.
In 1993, Polly Klaas was kidnapped and murdered in Petaluma, California. Upon hearing of Amber Hagerman's disappearance, Amber's father contacted Marc Klaas, Polly's father, for support.
On January 17, 1996, Amber Rene Hagerman, for whom the Amber Alert system is named, was found murdered after being abducted. This tragic event spurred the creation of the Amber Alert system.
In February 1996, the National Center for Missing and Exploited Children (NCMEC) declined to be a part of the Amber alert program.
In June 1996, Donna Williams testified in front of the U.S. Congress, urging legislators to create a nationwide registry of sex offenders. Representative Martin Frost proposed an "Amber Hagerman Child Protection Act."
In 1998, the Child Alert Foundation created the first fully automated Alert Notification System (ANS) to notify communities when a child was reported missing or abducted. This system sent alerts to various media and law enforcement agencies via multiple channels.
In October 2000, the United States House of Representatives adopted H.Res.605, which encouraged communities nationwide to implement the Amber Plan.
In October 2001, the National Center for Missing and Exploited Children launched a campaign to have Amber alert systems established nationwide.
In February 2002, the Federal Communications Commission officially endorsed the Amber Alert system.
On July 24, 2002, prompted by the kidnapping and murder of Samantha Runnion, California established an Amber alert system.
At an October 2002 conference, President George W. Bush announced changes to the Amber Alert system, including the development of a national standard for issuing Amber Alerts.
In Los Angeles, an Amber alert issued in October 2002 that was displayed on area freeway signs caused significant traffic congestion.
On November 14, 2002, the first Amber Alert-like system in the UK was created in Sussex, which paved the way for similar systems in Surrey and Hampshire.
In November 2002, America Online began a service allowing people to sign up to receive Amber Alert notifications via computer, pager, or cell phone, targeted to specific geographic regions.
Following the automation of the Amber alert with ANS technology, the National Center for Missing and Exploited Children (NCMEC) expanded its role in 2002 to promote the Amber alert.
In April 2003, a bill related to the Amber Alert system finally became law, furthering efforts to standardize and support the program.
On May 26, 2003, the Amber Alert program was introduced in Quebec, with the name adapted in French to "Alerte Médiatique But Enfant Recherché."
Between 2003 and 2006, a research team reviewed hundreds of abduction cases and found that Amber alerts actually had little apparent role in the eventual return of abducted children.
In May 2005, the Australian state of Queensland implemented a version of the Amber Alert system.
By 2005, all fifty states in the United States had operational Amber Alert programs, and the program operated across state and jurisdictional boundaries.
By 2005, every local jurisdiction in England and Wales had its own form of alert system.
In May 2006, the United States Postal Service issued a postage stamp commemorating Amber alerts.
Between 2003 and 2006, a research team reviewed hundreds of abduction cases and found that Amber alerts actually had little apparent role in the eventual return of abducted children.
In 2006, a TV movie, Amber's Story, was broadcast on Lifetime, starring Elisabeth Röhm and Sophie Hough.
On April 1, 2007, the AMBER alert system became active in North West England. Plans were in place to expand it across the rest of Britain.
In September 2007, Malaysia implemented the Nurin Alert, which is based on the Amber alert. It is named after a missing eight-year-old girl, Nurin Jazlin.
Since 2008, Texas has implemented the "blue alert" for suspected cases of serious injury to police officers.
On February 14, 2009, the first Dutch AMBER Alert was issued when a 4-year-old boy went missing in Rotterdam. He was quickly found safe after recognition from an electronic billboard.
In April 2009, it was announced that an AMBER alert system would be set up in Ireland.
On May 25, 2010, Britain realized its nationwide launch of the Child Rescue Alert, based on the AMBER alert system.
As of 2010, 225 Child Abduction Response Teams (CART) have been trained in 43 states, Washington D.C., Puerto Rico, the Bahamas, and Canada. CART assists local agencies in missing children's cases, even without an Amber alert, and helps recover endangered runaways under 18.
In May 2012, the Child Rescue Ireland (CRI) Alert was officially introduced, and Ireland's first AMBER alert was issued upon the disappearance of Eoghan and Ruairí Chada.
On October 3, 2012, the Child Rescue Alert system was first used in the UK concerning missing 5-year-old April Jones in Wales.
In 2012, California created the "silver alert" for missing elderly people.
As of January 1, 2013, Amber Alerts are automatically sent through the Wireless Emergency Alerts (WEA) program.
The timing of a July 2013 New York child abduction alert sent through the Wireless Emergency Alerts system at 4 a.m. raised concerns that many cellphone users would disable WEA alerts.
In 2013, the AMBER Alert Europe Foundation was founded to improve cross-border coordination and cooperation in the search for missing children.
According to the 2014 Amber Alert Report, 186 Amber alerts were issued in the US, involving 239 children – 60 who were taken by strangers or people other than their legal guardians.
Since April 2015, an emergency child abduction alert system "AMBER Alert Slovakia" is available in Slovakia. (www.amberalert.sk)
On 15 May 2016, the Ministry of Public Security of the People's Republic of China announced the Ministry of Public Security Emergency Release Platform for Children's Missing Information in Beijing.
In December 2017, Emilia Benavides was abducted, leading to the future creation of Ecuador's Emilia alert.
In 2019, Megafon developed its own alert system called MegaFon.Poisk. It is oriented for all regions of Russia where MegaFon is represented and is used for searches of children and adults as well.
In 2021, Dutch police authorities proposed to merge Amber alerts into the Burgernet system, but the Parliament blocked the initiative.
In 2022, California created the "feather alert" for missing Indigenous people.
As of December 2023, the National Center for Missing and Exploited Children reported that 1,186 children were recovered because of the Amber alert program.
On March 26, 2024 the Amber Alert system was first activated due to the disappearance of a two-year-old girl, Danka Ilić, in Banjsko Polje in Bor.
In 2024, the Texas Department of Public Safety sent a blue alert at 4:50 a.m. to cell phones across the state, which prompted thousands of complaints to the Federal Communications Commission.