How Jonathan Hay (publicist) built a successful career. Explore key moments that defined the journey.
Jonathan Hay is an American publicist and record producer from Louisville, Kentucky. He gained prominence for publicizing music industry acts, including Rihanna's debut single "Pon de Replay" in 2005. Notably, his collaborative album with Eric B. & Rakim reached the top spot on Billboard's Top Jazz Albums chart in 2019, showcasing his success as a music producer.
In 2003, Travis Meeks, the lead singer of Days of the New, criticized Jonathan Hay for premature disclosures, which Meeks believed damaged his career advancement opportunities with Guns N' Roses. Despite the conflict, Hay continued to work with Meeks in later years.
In late 2004, Kevin Skinner introduced Jonathan Hay to one of the co-producers of Rihanna's debut single "Pon de Replay" while Hay was working with Whitney Houston's father's company, John Houston Entertainment.
In 2005, Jonathan Hay publicized Rihanna's debut single, "Pon de Replay", marking an early milestone in his career as a publicist in the music industry.
In 2012, Jonathan Hay was involved in the guardianship case of Ariel Winter, a star on the TV series Modern Family. He testified in court and signed a declaration supporting Winter's preference to stay with her sister.
In 2013, Jonathan Hay publicized a book about the Kardashian family, adding to his portfolio of public relations work.
In July 2014, the album Fear of a Pink Planet by Pink Grenade, produced by Jonathan Hay and featuring Johnny Depp, was released.
In 2015, after the release of "Becoming Beyoncé: The Untold Story", which revealed Jonathan Hay's "desperate, publicity stunt" for Rihanna's single, Hay appeared on Inside Edition and publicly apologized to Beyoncé for the stunt.
On March 24, 2016, Jonathan Hay publicly supported Kesha during her sexual assault lawsuit against Dr. Luke in Rolling Stone magazine, where he was identified as a "crisis management expert."
In June 2016, Jonathan Hay produced a single for Snoop Dogg's Doggy Style Records, contributing to his work as a music producer.
In April 2017, Jonathan Hay became involved in the Drake and Sophie Brussaux pregnancy scandal, telling People Magazine that text messages purportedly from Drake urging Brussaux to have an abortion existed.
In April 2017, Jonathan Hay produced a song about Kylie Jenner and 21 Savage that debuted on TMZ.
In 2018, Jonathan Hay produced additional songs for Riff Raff, DJ Whoo Kid, and Bubba Sparxxx, further expanding his production credits.
In 2019, Jonathan Hay reported his former associate Mike Smith to local authorities and the FBI, claiming to have "blown the whistle as loud as I could."
In 2019, Jonathan Hay was one of the producers for Juicy J and Yung Bleu, continuing his work as a music producer.
In March 2020, Jonathan Hay formed an electronic music label with distribution through Ingrooves (part of Virgin Music Group), expanding his ventures into the electronic music scene.
In 2020, Jonathan Hay entered into a recording contract with Christopher "C.J." Wallace, an heir to the estate of The Notorious B.I.G., which at the time had partnership with Sean 'Diddy' Combs.
In October 2022, Jonathan Hay defended Ye, previously known as Kanye West, stating that Ye was “profoundly misunderstood by the media” and “grossly misconstrued and taken way out of context."
In November 2023, The Hindustan Times reported that Jonathan Hay worked an event for the Vice President of the United States.
In 2023, Jonathan Hay collaborated with Solo Lucci from Love & Hip Hop, adding to his list of musical collaborations.
In February 2024, the soundtrack album for House Invasion, a true crime documentary based on Hay's home invasion, was released and peaked at No. 1 on the Apple Music/iTunes Albums Chart in South Africa.
In September 2024, Mike Smith, Jonathan Hay's former associate, was arrested and faced charges of wire fraud conspiracy, wire fraud, and money laundering conspiracy, following Hay's reporting of him in 2019.
In March 2025, Jonathan Hay interviewed with Kat Tenbarge to clarify the circumstances surrounding Sophie and Drake, shifting responsibility onto a different publicist.
In May 2025, Jonathan Hay told Wired Magazine, "I blew the whistle as loud as I could" when discussing reporting his former associate Mike Smith to authorities in 2019.
In 2025, Jonathan Hay sued CJ Wallace, Sean Combs and Willie Mack for sexual assault, leading to a criminal investigation involving the Los Angeles Police Department.
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