LIV Golf is a professional men's golf tour established in 2022. The name 'LIV' represents the Roman numerals for 54, signifying the number of holes played in its events. Starting as the LIV Golf Invitational Series in June 2022, it evolved into the LIV Golf League in 2023. The inaugural event took place at the Centurion Club in Hertfordshire, UK.
The Fontainebleau Miami Beach hotel, which is the location for the LIV Miami nightclub, originally opened in 1954.
The Miami nightclub LIV opened in 2008. Its name references its location in the Fontainebleau Miami Beach hotel.
In March 2022, Greg Norman announced the first eight LIV Golf tournament schedule, featuring $255 million in prize money, no cut 54-hole tournaments with 48 players in 12 four-man teams, and shotgun starts.
On June 2022, Henrik Stenson was removed from his position as captain of the European Ryder Cup team due to his decision to join LIV Golf.
In January 2023, LIV Golf signed its first national broadcasting deal in the United States with The CW, a broadcast network controlled by Nexstar Media Group.
In January 2023, the schedule for the second LIV Golf season, now named the LIV Golf League, was released. The season consisted of 14 no cut 54-hole tournaments at various locations, including new venues in the U.S., Mexico, Singapore, and Australia.
In June 2023, LIV Golf, the PGA Tour, and the PGA European Tour announced a merger to pool their commercial rights into a new for-profit venture funded by the Public Investment Fund, aiming to unify golf globally. The merger agreement ends all existing litigation.
In October 2023, the Official World Golf Ranking system (OWGR) originally denied the inclusion of LIV Golf.
As of December 2023, details about the format of the new individual championship for the LIV Golf season have not been released.
On January 31, 2024, the PGA Tour announced an initial $1.5 billion investment into its for-profit arm, PGA Tour Enterprises, by Strategic Sports Group, with a second $1.5 billion to follow negotiations with the Saudi Public Investment Fund. Active players would have the opportunity to receive equity grants in PGA Tour Enterprises.
In 2024, LIV Golf introduced the "Any Shot, Any Time" feature on its streaming platform as part of a partnership with Google Cloud, allowing viewers to customize live streams and on-demand highlights, focusing on specific players.
On January 16, 2025, Fox Sports signed a multi-year deal with LIV Golf to broadcast the tour, dividing coverage between Fox Sports 1 and the Fox broadcast network, after LIV Golf struggled with viewership on The CW.
In February 2025, ITV signed a deal to broadcast the 2025 LIV Golf season in the United Kingdom via their ITVX streaming platform, with selected events on ITV1 and ITV4.
In March 2025, LIV Golf announced a global broadcasting agreement with DAZN to stream events via the LIV Golf+ FAST channel on the DAZN app, covering around 200 countries, with exclusive rights in select regions.
As of August 2025, there is data for the top ten career money leaders on the tour.
In January 2026, TNT Sports signed a multi-year deal with LIV Golf to broadcast the tour for UK and Ireland viewers, replacing ITV.
As of February 2026, TNT Sports added the LIV Golf League to their year-round sports portfolio through a new multi-year broadcast agreement in the UK and Ireland.
In 2026, the LIV Golf schedule will feature the league's first event in South Africa.
The 2026 LIV Golf season will feature a new 72-hole format, designed to align with traditional golf formats and improve chances for inclusion in the Official World Golf Ranking system.
LIV Golf Adelaide is confirmed to continue until at least 2031, with plans to move to a Greg Norman-designed championship course specifically designed for LIV Golf on the historic North Adelaide Golf Course, funded by the South Australian Government.
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