"Let's Go Brandon" is a political slogan used to euphemistically express disapproval of Joe Biden, the 46th U.S. president. Originating from a viral video in which a reporter misinterprets a chant of "Fuck Joe Biden," it has gained widespread popularity as an internet meme and a form of coded political expression among Biden's critics.
Chants of "Fuck Joe Biden" begin surfacing at sporting events, particularly college football games in the Southern United States, marking an early precursor to the "Let's Go Brandon" phenomenon.
During a Megadeth concert in September 2021, attendees are reported to have chanted "Fuck Joe Biden," demonstrating the phrase's increasing presence at various events.
Brandon Brown encounters difficulty securing sponsorships for his racing team as companies shy away from the "Let's Go Brandon" controversy, demonstrating the real-world impact of the meme.
The chant "Fuck Joe Biden" is heard at a protest against a vaccine mandate for educators in New York City, highlighting its adoption by those opposed to COVID-19 related mandates.
Loza Alexander's anti-Biden rap song "Let's Go Brandon" achieves viral success, reaching the top of music charts and reflecting the phrase's permeation into popular culture.
Republican congressman Bill Posey uses "Let's Go Brandon" on the House floor, marking the phrase's entry into the political sphere and its adoption by those critical of the Biden administration.
NASCAR president Steve Phelps condemns any implied association with the "Let's Go Brandon" slogan, emphasizing the organization's desire to remain apolitical.
Loza Alexander's "Let's Go Brandon" reaches number 38 on the Billboard Hot 100, further solidifying its place in mainstream music and reflecting its widespread recognition.
White House Press Secretary Jen Psaki addresses the "Let's Go Brandon" phenomenon, stating that President Biden does not spend much time thinking about it.
The Pittsburgh Post-Gazette criticizes the "Let's Go Brandon" chant, arguing that its use reflects poorly on those who use it, even in settings like churches.
Marc Thiessen, former speechwriter for President George W. Bush, weighs in on the "Let's Go Brandon" chant, deeming it mild compared to past criticisms of presidents and ultimately viewing it as a harmless expression of frustration with Biden's presidency.
Brandon Brown publicly addresses the "Let's Go Brandon" chant, expressing his desire for it to be used positively and his hope to distance himself from its political connotations.
President Biden encounters the phrase "Let's Go Brandon" during a NORAD Santa tracker call and responds with "Let's go Brandon, I agree," sparking further debate about his awareness and stance on the chant.
Despite Brandonbilt Motorsports stating approval was given, FOX Sports journalist Bob Pockrass reported on January 5, 2022, that NASCAR had not sanctioned the LGBcoin sponsorship, sparking controversy and threats of legal action from LGBcoin investor James Koutoulas.
Kid Rock releases the single "We the People," which prominently features the chant "Let's Go Brandon," further incorporating the phrase into music and cultural commentary.
In a case unrelated to LGBcoin but impactful to the cryptocurrency world, the U.S. 11th Circuit Court of Appeals ruled in February 2022 that the Securities Act of 1933 covers targeted solicitations on social media platforms.
April 2022 saw a class-action lawsuit filed in Florida by Eric De Ford against LGBcoin, Brandon Brown, NASCAR, and Candace Owens, alleging a pump and dump scheme involving misleading statements about the cryptocurrency.
Colorado state representative Dave Williams attempts to include "Let's Go Brandon" in his name on the ballot but is denied, leading to a legal challenge that highlights the phrase's entanglement with political campaigning and election rules.
The phrase "Let's Go Brandon" took on a darker tone in September 2022 when it was used to deride President Biden and draw unsettling comparisons to Adolf Hitler during his "Battle for the Soul of the Nation" speech, which was visually presented in a manner some found unsettling.
At the White House Correspondents' Dinner, President Biden acknowledges the "Let's Go Brandon" phrase with a joke, indicating a willingness to engage with the meme in a humorous way.
In a heartwarming turn of events in 2022, nine-year-old Brandon Brundidge, unaware of the political connotation, interpreted "Let's Go Brandon" signs as support for him, motivating him to take on new challenges like swimming and biking. This inspired his mother, Sheletta Brundidge, to author the book "Brandon Spots his Sign."
As of December 2023, Kelli Stavast has not provided clarification on whether she genuinely misheard the chant or intentionally misrepresented it, leaving the true origin of "Let's Go Brandon" open to speculation.
During the 2023 White House Correspondents' Dinner, President Biden himself acknowledged the "Dark Brandon" meme, showcasing a self-deprecating humor and further solidifying the meme's place in political discourse.
The "Let's Go Brandon" phrase appears on bumper stickers supporting Brandon Presley, a Democratic candidate in the 2023 Mississippi governor race, demonstrating its continued use in political campaigns.
In February 2024, Biden, embracing the "Dark Brandon" persona, humorously countered a right-wing conspiracy theory that alleged Super Bowl LVIII was rigged in his favor, illustrating a savvy use of internet culture for political communication.
In a surprising twist, Biden's 2024 re-election campaign has co-opted the "Dark Brandon" meme, incorporating it into their online presence and merchandise, demonstrating an unexpected embrace of internet culture.
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