Rise to Success: Career Highlights of Novak Djokovic

Discover the career path of Novak Djokovic, from the first major opportunity to industry-changing achievements.

Novak Djokovic is a Serbian professional tennis player widely regarded as one of the greatest of all time. He holds the record for most weeks as world No. 1 (428) and year-end No. 1 finishes (8). Djokovic boasts a record 24 major men's singles titles, including a record ten Australian Open titles. He has won 99 singles titles, including a record 72 Big Titles encompassing majors, Masters, year-end championships, and an Olympic gold medal. Djokovic is the only man to simultaneously hold all four major titles on three different surfaces and the only man to achieve a triple Career Grand Slam. He is also the only player to complete a Career Golden Masters twice and the only singles player to win all Big Titles in his career.

Sections (6)

Full Timeline Early Life & Education Career & Achievements Success & Recognition Challenges & Struggles Legacy & Impact

1976: Doubles Pairing

In 2010, at the Canadian Open, Novak Djokovic teamed with Rafael Nadal in doubles, marking the first pairing of world No. 1 and No. 2 players since Jimmy Connors and Arthur Ashe in 1976.

1993: Coaching with Jelena Genčić

In 1993, Jelena Genčić started coaching Djokovic in Belgrade.

1999: Coaching with Nikola Pilić

In 1999, Djokovic began working with Nikola Pilić in Munich.

2001: First Match against Andy Murray at Les Petits As

In 2001, Novak Djokovic and Andy Murray played their first match as teenagers at Les Petits As, with Murray winning the match. This early encounter marked the beginning of their long-standing rivalry.

2001: U14 Circuit Dominance

In 2001, Novak Djokovic dominated the U14 circuit on the Tennis Europe Junior Tour, winning multiple titles in singles and doubles and leading Serbia to victory in the European Summer Cup.

2002: U16 Tournament Wins

In 2002, Djokovic competed in U16 events, winning two major tournaments in France and his first ITF title in Pančevo.

January 2003: First professional match

In January 2003, Novak Djokovic played his first professional match at a Futures event in Oberschleißheim.

2003: Junior Grand Slam Competitions

In 2003, Djokovic competed at the French Open and US Open as a junior.

2003: End of Nikola Pilić Coaching

In 2003, Djokovic ended his work with Nikola Pilić.

2003: Began professional career

In 2003, Novak Djokovic began his professional tennis career.

2003: Start of Adidas Clothing Sponsorship

In 2003, upon turning professional, Djokovic began wearing Adidas clothing.

February 2004: Junior World Ranking

In February 2004, Djokovic achieved a combined junior world ranking of No. 24.

2004: First ATP win and Challenger title

In 2004, Djokovic recorded his first official ATP win during a Davis Cup match and claimed his first Challenger title in Budapest.

2004: Coaching with Dejan Petrović

In 2004, Djokovic was coached by Dejan Petrović, during which time he rose from outside the top 300 to inside the top 100.

2004: First Time Since 2004 That Player Outside of the Big Four Held Top Spot

In February 2022, Novak Djokovic lost in the quarterfinals at the Dubai Championships to Jiří Veselý. This loss resulted in him losing his world No. 1 ranking to Daniil Medvedev. It was the first time since 2004 that a player outside the Big Four held the top spot.

2004: Management by Amit Naor and Allon Khakshouri

Since 2004, Djokovic's career was managed by Amit Naor and Allon Khakshouri.

2005: Grand Slam debut and first Slam win

In 2005, Djokovic made his Grand Slam debut at the Australian Open and achieved his first Slam win at the French Open.

2005: Switch to Wilson Racquets

In 2005, Djokovic switched sponsors to Wilson from Head Liquidmetal Radical and used a custom racquet made to match his previous Head racquet.

2005: Coaching with Dejan Petrović

In 2005, Djokovic was coached by Dejan Petrović, during which time he rose from outside the top 300 to inside the top 100.

2005: Venturing into the Business World

In 2005, as Djokovic moved up the tennis rankings, he began venturing into the business world through Family Sport, focusing on hospitality and the restaurant business.

2005: Injury and Season End

On 26 July 2017, Novak Djokovic announced he would miss the US Open and the rest of the season to recover from his injury. This ended his streak of 51 consecutive Grand Slam appearances since his debut in 2005.

April 2006: Davis Cup win for Serbia and Montenegro

On April 9, 2006, Djokovic secured a Davis Cup win for Serbia and Montenegro by defeating Greg Rusedski.

2006: Coaching with Marián Vajda

In 2006, Marián Vajda became Djokovic's main coach, beginning a long-time collaboration.

December 2007: Recognition at NAJJ Srbije

In early December 2007, Novak Djokovic's success in the 2007 season was celebrated at a sports-entertainment show named NAJJ Srbije (The Best of Serbia), which drew a large crowd to Belgrade's Kombank Arena, alongside Ana Ivanovic, Jelena Janković, and Janko Tipsarević.

2007: Breakthrough season

2007 was a breakthrough season for Djokovic, with strong showings at multiple tournaments, propelling him into the top 10. He won his first Masters title at Miami and reached his first major semifinal at the French Open.

2007: Foundation of Novak Djokovic Foundation

In 2007, Djokovic founded the Novak Djokovic Foundation to help children from disadvantaged communities.

2007: Working with Mark Woodforde

In 2007, Djokovic worked occasionally with Mark Woodforde as a specialist.

2007: Australian Open Second Round Exit

In January 2017, At the Australian Open, Novak Djokovic lost in the second round to Denis Istomin, marking his first early exit since 2007 and first loss at a major to a player outside the top 100.

2007: Tradition of Hosting Kosovo Serb Children

Starting in 2007, Djokovic established a tradition of hosting and socializing with hundreds of Kosovo Serb children during Davis Cup matches in Serbia.

2007: Comedic Impersonations of Fellow Tennis Players

Throughout 2007, Novak Djokovic's comedic impressions of fellow tennis players, including Maria Sharapova, Rafael Nadal, and others, gained media attention. This occurred before Wimbledon and during the US Open, with footage of his impersonations becoming popular online.

May 2008: Special Guest at Eurovision Song Contest

In May 2008, Novak Djokovic was a special guest at the first semifinal of the Eurovision Song Contest held in Belgrade. He threw a tennis ball into the crowd, announced the start of the voting, and sang "Beograde" with Željko Joksimović.

June 2008: Signing with CAA Sports

In June 2008, Djokovic formally signed with CAA Sports, marking the company's entry into representing tennis players.

2008: Resigning with Head

After the 2008 season, Djokovic re-signed with Head.

2008: Working with Edoardo Artaldi

In 2008, Djokovic began working with Italian agent Edoardo Artaldi.

2008: Beijing Olympics Bronze Medal

In 2008, Djokovic won the bronze medal at the Beijing Olympics in singles.

2008: Launch of Novak Café & Restaurant

In 2008, Family Sport launched Novak Café & Restaurant in the Belgrade municipality of Novi Beograd.

2008: Semifinal and Final Appearances

In 2008, Novak Djokovic reached the semifinals in Dubai and at the French Open, losing to Rafael Nadal in the latter. He secured titles at Indian Wells and the Italian Open, marking his fourth Masters title. He also reached the Queen’s Club final, losing to Nadal, and exited Wimbledon in the second round. He reached the quarterfinals at the Rogers Cup and lost the Cincinnati final to Andy Murray. At the 2008 Summer Olympics, he lost in the singles semifinals.

2008: 2008 Australian Open Victory

In 2008, Novak Djokovic won his first major singles title at the Australian Open, defeating Jo-Wilfried Tsonga in four sets.

2008: First major title at the Australian Open

In 2008, at the age of 20, Novak Djokovic won his first major title at the Australian Open, disrupting Roger Federer and Rafael Nadal's streak.

May 2009: Inaugural Serbia Open

In May 2009, the inaugural edition of the Serbia Open was held at the city-owned "Milan Gale Muškatirović" courts in Belgrade.

May 2009: Guest Appearance on Fiorello Show

Throughout late April and early May 2009, during ATP Master Series tournaments in Rome and Madrid, Novak Djokovic was a guest on the Fiorello Show on Sky Uno, hosted by Rosario Fiorello, an Italian comedian.

2009: Debut of Head YouTek Speed Pro

At the 2009 Australian Open, Djokovic debuted a new paint job of the Head YouTek Speed Pro.

2009: Signing with Sergio Tacchini

At the end of 2009, Djokovic signed a 10-year deal with Sergio Tacchini after Adidas refused to extend his clothing contract.

2009: Expansion of Novak Café & Restaurant Locations

During 2009, two more Novak Café & Restaurant locations were added—one in Kragujevac and the other in Belgrade.

2009: Technical Difficulties and Serve Improvement

During the 2009 season, Djokovic experienced technical difficulties that coincided with his switch to the Head racket series, but he eventually improved his serve to become a major weapon again.

2009: Del Potro's 2009 US Open Victory

In 2009, Juan Martín del Potro won US Open

2009: 2009 Madrid Masters Semifinal

In 2009, Novak Djokovic and Rafael Nadal played in the Madrid Masters semifinal, marking another significant match in their rivalry.

2009: Early Exit and Finals Appearances

In 2009, Novak Djokovic started with an upset at the Brisbane International. He retired at the Australian Open quarterfinals due to heat. He won the Dubai Championships, then lost in the Indian Wells Masters quarterfinals. He reached the Miami Open final. During the clay season, he reached finals at the Monte Carlo Masters and Italian Open. He won the Serbia Open. At the Madrid Open, he lost in the semifinals. He exited the French Open in the third round. Djokovic reached the final of the Gerry Weber Open. During the 2009 US Open Series, he reached the quarterfinals in Montreal, then made the final in Cincinnati. At the US Open, he reached the semifinals.

2009: Coaching with Todd Martin

In 2009, Todd Martin began coaching Djokovic, highlighting his exceptional fitness and complete athleticism.

2009: Coaching with Todd Martin and Ronen Bega

In 2009, Todd Martin started coaching Djokovic and Ronen Bega served as his fitness coach until this year. Gebhard Phil-Gritsch also began as his Austrian trainer in 2009.

2009: Wimbledon Exit

In 2016, At Wimbledon, Novak Djokovic's 30-match Grand Slam winning streak ended with a third-round loss to Sam Querrey, his earliest Slam exit since the 2009 French Open.

2010: Part of the Big Three

By 2010, Djokovic had begun to separate himself from the rest of the field and was referred to as one of the "Big Three" alongside Federer and Nadal.

2010: Coaching with Todd Martin

In 2010, Djokovic continued to work with Todd Martin as a coach.

2010: Davis Cup Title

In 2010, Djokovic led the Serbian national tennis team to its first Davis Cup title.

2010: Aid for Haiti Earthquake and Queensland Floods

In 2010, Djokovic participated in charity matches to aid victims of the Haiti earthquake and the Queensland floods.

2010: 2010 Australian Open Quarterfinal

In 2010, Jo-Wilfried Tsonga defeated Novak Djokovic in the Australian Open quarterfinal in five sets, after Djokovic fell ill during the match.

2010: 2010 US Open Semifinal

In 2010, Novak Djokovic and Roger Federer played in the US Open semifinal, contributing another classic match to their rivalry.

2010: Appearance in Music Video and Song Dedication

In 2010, Novak Djokovic appeared in the music video for the song "Hello" by Martin Solveig and Dragonette. Also in 2010, the Serbian blues-rock band Zona B recorded the song "The Joker", dedicating it to Djokovic.

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2010: Mixed Results and Doubles Title

In 2010, Novak Djokovic began the season at the AAMI Classic. At the Australian Open, he fell in the quarterfinals. He reached the semifinals in Rotterdam and won the Dubai Championships. In March, he led Serbia to a win in the 2010 Davis Cup. After losses in Indian Wells and Miami, he split with his coach. At the 2010 Serbia Open, he withdrew. At the French Open, he lost in the quarterfinals. He captured his first ATP doubles title at the Aegon Championships. At Wimbledon, he lost in the semifinals.

2010: Association with Igor Četojević and Dietary Changes

Since 2010, Novak Djokovic has been connected with nutritionist Igor Četojević, who focuses on Chinese medicine and acupuncture. Četojević allegedly discovered Djokovic's gluten intolerance, leading to a gluten-free diet and eventually a vegan or mostly plant-based diet.

April 2011: Awarded the Order of St. Sava I class

On April 28, 2011, Novak Djokovic was awarded the Order of St. Sava I class by Patriarch Irinej of Serbia for his contributions to monasteries and charitable work.

June 2011: Awarded the Order of Serbian National Defense in America I class

On June 25, 2011, Novak Djokovic was awarded the Order of Serbian National Defense in America I class by the Serbian National Defense Council at their seventieth congress in Chicago. Additionally, the day after winning his first Wimbledon title and becoming No. 1 for the first time in his career, Djokovic was welcomed home in Belgrade with a celebration attended by close to 100,000 people.

August 2011: Brand Ambassador of Audemars Piguet

In August 2011, Djokovic became the brand ambassador of Swiss watch manufacturer Audemars Piguet.

November 2011: Visit to Jelena Genčić and Cameo in The Expendables 2

In November 2011, Novak Djokovic visited his childhood tennis coach Jelena Genčić, bringing the Wimbledon trophy. He also participated in a cameo for the movie The Expendables 2, though his part was later cut.

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December 2011: Opening of Novi Sad Location

On 16 December 2011, a Novak Café & Restaurant location was opened in Novi Sad.

2011: Sergio Tacchini Sponsorship Issues

Djokovic's dominance in 2011 caused Sergio Tacchini to fall behind on bonus payments, leading to the termination of the sponsorship contract.

2011: Adidas Barricade 6.0 Shoes

From 2011, Djokovic began to wear custom Red and Blue Adidas Barricade 6.0's shoes, referring to the colors of the Serbian national flag.

2011: Ascends to No. 1

In 2011, Djokovic ascended to No. 1 for the first time, winning three majors and a then-record five Masters titles.

2011: Switch to Head YouTek IG Speed

In 2011, Djokovic switched to the Head YouTek IG Speed (18x20) paint job.

2011: Jimmy Connors' Assessment

In 2011, Jimmy Connors assessed Djokovic's season, noting that Djokovic gives his opponents problems by playing "a little bit old-school, taking the ball earlier, catching the ball on the rise, (and) driving the ball flat".

2011: 2011 Davis Cup

In 2011, Juan Martín del Potro defeated Novak Djokovic at the Davis Cup.

2011: 2011 Italian Open Semifinal

In 2011, Novak Djokovic and Andy Murray played in the Italian Open semifinal, marking another significant match in their rivalry.

2011: 2011 Miami Masters Final

In 2011, Novak Djokovic and Rafael Nadal competed in the Miami Masters final, adding another notable match to their rivalry.

2011: 2011 US Open and French Open Semifinals

In 2011, Novak Djokovic and Roger Federer played in the US Open and French Open semifinals, continuing their tradition of intense and memorable matches.

2011: 2011 Wimbledon Semifinal and No. 1 Ranking

In 2011, Novak Djokovic defeated Jo-Wilfried Tsonga in the Wimbledon semifinal to advance to his first final there. This victory also claimed the world No. 1 ranking for the first time in Djokovic's career.

2011: Nadal praises Djokovic's peak level of performance

In 2011, after losing all six matches against Djokovic, Rafael Nadal stated that Djokovic's level was "probably the highest level of tennis that I ever saw."

March 2012: Learjet Brand Ambassador

In March 2012, Bombardier Aerospace announced Djokovic as its latest Learjet brand ambassador.

March 2012: Profiled on 60 Minutes

In March 2012, Novak Djokovic was profiled on the CBS show 60 Minutes by Bob Simon.

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April 2012: End of Tacchini Deal

By April 2012, the Tacchini deal had fallen short and then apart.

May 2012: Appointment as Uniqlo Global Brand Ambassador

On 23 May 2012, Uniqlo appointed Djokovic as its global brand ambassador with a five-year sponsorship, reportedly worth €8 million per year, which began on 27 May 2012 at the French Open.

December 2012: Switch to IMG Worldwide

In December 2012, Djokovic announced IMG Worldwide as his new representatives.

2012: Arthur Ashe Humanitarian of the Year

Djokovic was selected as the 2012 Arthur Ashe Humanitarian of the Year for his contributions through his foundation, his role as a UNICEF national ambassador, and other charitable projects.

2012: Television Commercial with Maria Sharapova

In 2012, Djokovic appeared in a television commercial with Maria Sharapova promoting the use of Head rackets for techniques like golf and ten-pin bowling.

2012: Djokovic beats Nadal in the 2012 Australian Open final

In 2012, Djokovic beat Nadal in five long and grueling sets in the Australian Open final, considered one of the greatest contests ever.

2012: 2012 Summer Olympics Bronze Medal Match

In 2012, Juan Martín del Potro defeated Novak Djokovic in straight sets in the Bronze medal match at the Summer Olympics.

2012: 2012 Encounters

In 2012, Novak Djokovic and Jo-Wilfried Tsonga played multiple matches. Djokovic won in the quarterfinals of the French Open in five sets, the quarterfinals of the Olympics, the final of the China Open, and the round robin stage of the ATP Finals, all in straight sets.

2012: 2012 Australian Open Victory

In 2012, Novak Djokovic won the Australian Open final against Rafael Nadal in five sets after an intense match lasting 5 hours and 53 minutes. This match is recorded as the longest major final ever played, highlighting their fierce competition and Djokovic's resilience.

2012: Australian Open Win and Olympic Games

In 2012, Novak Djokovic won the Australian Open, defeating Rafael Nadal in the final. He lost to John Isner in the semifinals of Indian Wells but retained his Miami title. Djokovic fell to Nadal in the finals of Monte Carlo and the Italian Open. At the French Open, he lost to Nadal in the final. At Wimbledon, he was beaten by Federer in the semifinals. Djokovic was Serbia's flag bearer at the 2012 Summer Olympics in London, finishing fourth. He defended his Rogers Cup title but lost the Cincinnati Masters final.

2012: 2012 Shanghai Masters Victory

In 2012, Novak Djokovic won the Shanghai Masters final against Andy Murray in a three-set thriller, saving five championship points. This victory marked Djokovic's first Shanghai Masters title and ended Murray's 12-0 winning streak at the event.

2012: Australian Open Semifinal Win

In 2012, after his semifinal win against Andy Murray in the Australian Open tournament, Djokovic commented on the modern style of play, including his own, in an interview with Jim Courier.

2012: Fold of Serbia Open Tournament

In 2012, the Serbia Open tournament folded after four editions and its place in the ATP calendar got taken over by the Düsseldorf Open.

2013: Footwear Deal with Adidas

Djokovic's long-term footwear deal with Adidas was announced ahead of the 2013 French Open.

2013: Djokovic competes against Wawrinka in the 2013 Australian Open

In 2013, Djokovic played against Stan Wawrinka in the Australian Open fourth round, going to five sets in what became another memorable match.

2013: Update to Head Graphene Speed Pro

In 2013, Djokovic updated his paint job to the Head Graphene Speed Pro, which included an extensive promotional campaign.

2013: 2013 Encounters

In 2013, Juan Martín del Potro defeated Novak Djokovic at the Indian Wells Masters, marking his second career Masters final. Later that year, Djokovic won an epic five-setter at the Wimbledon Championships semifinals and a thrilling three-setter at the Shanghai Masters final.

2013: 2013 Australian Open and US Open Matches

In 2013, Novak Djokovic and Stan Wawrinka played two notable matches. At the Australian Open, Djokovic won 12-10 in the fifth set in a match considered one of the best ever played. Then at the US Open semifinals Djokovic won 6-4 in the fifth set.

2013: 2013 Monte-Carlo Masters Victory

In 2013, Novak Djokovic defeated Rafael Nadal at the Monte-Carlo Masters, ending Nadal's streak of eight consecutive titles. This victory marked a significant moment in their rivalry, showcasing Djokovic's ability to challenge Nadal on clay courts.

2013: Winning Streak and Coaching Change

In 2013, Novak Djokovic started at the Hopman Cup. At the Australian Open, he won a record third consecutive title. He helped Serbia in the Davis Cup, won the Dubai Tennis Championships, but his winning streak ended at Indian Wells. He was upset at the Miami Masters. He helped Serbia defeat the United States in Davis Cup. He won the Monte-Carlo Rolex Masters, and suffered early exits at the Madrid Open and Rome Masters. At the 2013 French Open, he advanced to the semifinals. At Wimbledon, he lost the final to Murray. Djokovic was a finalist at the US Open. He later won the China Open and the Shanghai Masters. He then claimed the Paris Masters and ended the year by winning the 2013 ATP World Tour Finals. He announced that Boris Becker would join his team as head coach for 2014.

January 2014: Endorsement with Peugeot and Seiko

From January 2014, Djokovic endorsed French car manufacturer Peugeot and entered an endorsement deal with Japanese watch manufacturer Seiko, ending his affiliation with Audemars Piguet.

2014: 2014 Wimbledon Championships Major Finals Run

From the 2014 Wimbledon Championships, Novak Djokovic began a run of 13 major finals.

2014: Coaching Change

In 2013, Novak Djokovic announced that Boris Becker would join his team as head coach for 2014.

2014: Support for Balkans Flood Victims

In 2014, Djokovic sparked worldwide financial and media support for victims in Bosnia and Herzegovina, Croatia, and Serbia during the Balkans floods, and donated his Rome Masters prize money to the flood victims in Serbia.

2014: 2014 Wimbledon Final

In 2014, Novak Djokovic and Roger Federer played in the Wimbledon final, marking another significant match in their rivalry.

2014: Wimbledon Title and Year-End Ranking

In 2014, Novak Djokovic began by winning the Mubadala World Tennis Championship. At the Australian Open, he lost in the quarterfinals. He won the Indian Wells Masters and the Miami Masters. A wrist injury affected his Monte Carlo campaign. He won the Italian Open and donated his prize to flood victims. At the French Open, he lost to Nadal in the final. Djokovic won his second Wimbledon title, reclaiming the world No. 1 ranking. At the US Open, he lost in the semifinals. He won a fifth China Open title. At the ATP Finals, he secured the year-end No. 1 ranking.

2014: 2014 Australian Open Quarterfinal

In 2014, Stan Wawrinka defeated Novak Djokovic in the Australian Open quarterfinal, winning 9-7 in the fifth set. This win broke Djokovic's streak of 14 consecutive major semifinals and ended a 28-match winning streak, leading to Wawrinka winning his first major title.

March 2015: Closure of Novi Sad Location

In late March 2015, the Novak Café & Restaurant location in Novi Sad closed after operating for just over three years.

May 2015: Launch of Djokolife

In May 2015, Novak Djokovic launched Djokolife, a line of nutritional food products.

August 2015: Appointed UNICEF Goodwill Ambassador

In August 2015, Djokovic was appointed a UNICEF Goodwill Ambassador.

August 2015: Partnership with World Bank

In August 2015, the Novak Djokovic Foundation partnered with the World Bank to promote early childhood education in Serbia.

October 2015: Opening of Banja Luka Location

On 16 October 2015, a Novak Café & Restaurant location opened in Banja Luka within Hotel Trešnja on Banj hill.

2015: Most successful season

In 2015, Djokovic had his most successful season, reaching a record 15 consecutive finals and winning a record 10 Big Titles.

2015: UNICEF Goodwill Ambassador

In 2015, Djokovic was appointed a UNICEF Goodwill Ambassador.

2015: 2015 French Open Semifinal

In 2015, Novak Djokovic and Andy Murray played in the French Open semifinal, contributing another classic match to their rivalry.

2015: 2015 Year-End Top Two Players

In 2015, Novak Djokovic and Andy Murray were the year-end top two players in the world, highlighting their dominance in the sport.

2015: 2015 Wimbledon Final

In 2015, Novak Djokovic and Roger Federer played in the Wimbledon final, adding another notable match to their rivalry.

2015: 2015 Australian Open Match

In 2015, Novak Djokovic defeated Stan Wawrinka at the Australian Open, winning 6-0 in the fifth set, avenging his loss from the previous year.

2015: Dominant Season with Multiple Titles

In 2015, Novak Djokovic started at the Qatar Open, losing in the quarterfinals. He won the Australian Open, earning a record fifth title. He finished runner-up at the Dubai Championships. Djokovic won his 21st Masters title at Indian Wells and a fifth title at Miami. He won the Monte-Carlo Masters. He withdrew from the Madrid Masters but captured the Rome Masters. At the French Open, he lost the final. He won his third Wimbledon title. Djokovic lost the Cincinnati Masters final. At the US Open, he won his third Grand Slam of the year. He ended the season by winning the China Open.

2015: 2015 French Open Final and Masters Wins

In 2015, Stan Wawrinka defeated Novak Djokovic in the French Open final to claim his second major title. Later that year, Djokovic beat Wawrinka at the Cincinnati Masters and Paris Masters.

2015: Partnership with ANZ and Jacob's Creek

In 2015, ahead of the Australian Open, Djokovic teamed up with ANZ for a social media campaign and partnered with Jacob's Creek for the 'Made By' film series.

April 2016: Opening of Eqvita Vegan Restaurant

In April 2016, while in Monte Carlo for the Monte-Carlo Masters, Novak Djokovic opened a vegan restaurant called Eqvita.

April 2016: Miami Open Win and Prize Money Leader

On April 3, 2016, Novak Djokovic won the Miami Open without dropping a set, claiming his sixth title and tying Andre Agassi's record. This was his fourth Sunshine Double, and third consecutive. The win made him the all-time ATP prize money leader with $98.2 million.

2016: Nadal reiterates Djokovic's extraordinary level

After a one-sided loss in the 2016 Qatar Open final, Rafael Nadal reiterated that he played against a player who did everything perfectly, stating he had never seen anyone play tennis at that level.

2016: Donation to Melbourne City Mission

Following his 2016 Australian Open victory, Djokovic donated $20,000 to Melbourne City Mission's early childhood education program to help disadvantaged children.

2016: Elected President of ATP Player Council

In 2016, Djokovic was elected as the president of the ATP Player Council.

2016: 2016 Rio Olympics First Round

In 2016, Juan Martín del Potro upset Novak Djokovic in the first round at the Rio Olympics en route to the final.

2016: 2016 Year-End No. 1 Battle

In 2016, Novak Djokovic and Andy Murray battled for the year-end No. 1 ranking, with the decision being made in the final of the World Tour Finals, which Murray won in straight sets. This rivalry peaked as they competed for the top spot.

2016: 2016 French Open Final

In 2016, Novak Djokovic and Andy Murray played in the French Open final, adding another notable match to their rivalry.

2016: Completes Career Grand Slam

In 2016, Novak Djokovic completed his first Career Grand Slam at the French Open and a non-calendar year Grand Slam, becoming the first man since Rod Laver to hold all four majors simultaneously and setting a rankings points record of 16,950.

2016: 2016 US Open Victory for Wawrinka

In 2016, Stan Wawrinka defeated Novak Djokovic in a major final for the second time at the US Open.

2016: First Round Loss Since 2016 Summer Olympics

In 2025, Novak Djokovic participated in the ATP 500 Tournament in Doha, but lost to Matteo Berrettini in the first round. This marked the first time Djokovic lost in any first round since the 2016 Summer Olympics.

May 2017: Brand Ambassador of Lacoste

On 22 May 2017, Djokovic was unveiled as a brand ambassador of Lacoste after a five-year partnership with Uniqlo.

2017: 2017 Italian Open Final Upset

In 2017, Alexander Zverev upset Novak Djokovic in the Italian Open final to win his first ATP 1000 Masters title. Zverev was 20 years old at the time.

2017: End of coaching with Marián Vajda

In 2017, Djokovic and his main coach Marián Vajda ended their long-time collaboration.

2017: Nadal states that Djokovic is invincible

In 2017, Rafael Nadal stated that at a technical level, when Djokovic has been at the top of his game, he has been up against an invincible player.

2018: Djokovic competes against Nadal in the 2018 Wimbledon semifinal

In 2018, Djokovic competed against Nadal in the Wimbledon semifinal, lasting five brutal sets over two days and further cementing their legendary rivalry.

2018: Wins Wimbledon Championships

In 2018, Djokovic won the Wimbledon Championships while ranked No. 21 in the world.

2018: 2018 Wimbledon Semifinal

In 2018, Novak Djokovic and Rafael Nadal played in the Wimbledon semifinal, contributing another classic match to their rivalry.

2018: 2018 US Open Victory

In 2018, Novak Djokovic defeated Juan Martín del Potro in three close sets in the final of the US Open. This was del Potro's first Grand Slam final since his 2009 US Open victory.

2018: 2018 Season Events: Australian Open, Elbow Surgery, and Return

In 2018, Novak Djokovic won the Kooyong Classic exhibition against Dominic Thiem and reached the fourth round of the Australian Open before losing to Chung Hyeon. In late January 2018, he underwent elbow surgery. He returned to practice in early March and played at Indian Wells a week later, losing in the second round. He also experienced an early loss at the Miami Open. Later in the year, reuniting with coach Marián Vajda, he showed improvement at the Madrid Masters, beating Kei Nishikori, but lost in the second round to Kyle Edmund.

2018: 2018 Rogers Cup Upset

In 2018, Stefanos Tsitsipas, then ranked No. 27, upset Novak Djokovic in three sets in the third round of the Rogers Cup. It was their first meeting.

March 2019: Closure of Eqvita Restaurant

In March 2019, Novak Djokovic's vegan restaurant, Eqvita, located in Monte Carlo, reportedly closed.

2019: Djokovic competes against Federer in the 2019 Wimbledon final

In 2019, Djokovic played against Roger Federer in the Wimbledon final, the longest Wimbledon final in history, going to five sets.

2019: 2019 French Open Semifinal and ATP Finals

In 2019, Dominic Thiem defeated Novak Djokovic in a grueling five-set match stretched across two days in the semifinals of the French Open, ending Djokovic's quest for a second "Nole Slam". They then played in the round robin stage of the ATP Finals, which Thiem won in a deciding set tiebreaker.

2019: 2019 Madrid Open and Shanghai Masters

In 2019, Novak Djokovic beat Stefanos Tsitsipas in the Madrid Open, but Tsitsipas won their next match in the quarterfinals of the Shanghai Masters.

2019: 2019 Season: Australian Open Victory and Wimbledon Title

In 2019, Novak Djokovic began the year at the Qatar Open, losing in the semifinals to Roberto Bautista Agut. He then won his record seventh Australian Open and 15th major title by defeating Rafael Nadal in the final. He defended his title at Wimbledon, beating Roger Federer in a record 4-hour 57-minute five-set final to claim his fifth Wimbledon and 16th major title. He ended the season by winning his fifth Paris Masters title against Denis Shapovalov.

2019: 2019 Australian Open 4th Round

In 2019, Novak Djokovic defeated Daniil Medvedev in 4 sets at the Australian Open 4th round. This was their first Grand Slam match.

2019: 2019 Italian Open Quarterfinal

In 2019, Novak Djokovic defeated Juan Martín del Potro in a dramatic three-setter at the Italian Open quarterfinal, saving two match points. This was their last match.

2019: 2019 Wimbledon Victory

In 2019, Novak Djokovic won the Wimbledon final against Roger Federer in five sets, marking the longest final in Wimbledon history. This victory highlighted Djokovic's dominance and resilience against Federer.

2019: Return to Indian Wells

In 2024, Novak Djokovic returned to the Indian Wells Masters for the first time since 2019.

March 2020: Donation for COVID-19 Relief

In March 2020, Djokovic and his wife announced a €1 million donation for ventilators and medical equipment in Serbia during the COVID-19 pandemic, and also made donations to Bergamo, Italy, Novi Pazar, Serbia, and North Mitrovica, Kosovo.

August 2020: Formation of the Professional Tennis Players Association (PTPA)

In August 2020, Novak Djokovic resigned from the Players Council of the Association of Tennis Professionals and, together with Vasek Pospisil, formed the Professional Tennis Players Association (PTPA). Djokovic and Pospisil will serve as co-presidents to promote the interests of male and female tennis players.

2020: 2020 Summer Olympics

At the 2020 Summer Olympics which were held in 2021, Novak Djokovic sought a gold medal, but lost to Alexander Zverev in the semifinals and to Pablo Carreño Busta in the bronze match. In mixed doubles, partnering Nina Stojanović, they reached the semifinals but withdrew from the bronze medal match due to Djokovic's shoulder injury.

2020: 2020 Tokyo Olympics Semifinal

In 2020, Alexander Zverev defeated Novak Djokovic in the Tokyo Olympics semifinal, despite being a set and a break behind.

2020: ATP Cup Title

In 2020, Djokovic led the Serbian national tennis team to the inaugural ATP Cup title.

2020: Founds Professional Tennis Players Association (PTPA)

In 2020, Djokovic stepped down from the ATP Player Council to front the Professional Tennis Players Association (PTPA), advocating for more player influence and better prize money structure.

2020: 2020 Australian Open Final and ATP Finals Semifinal

In 2020, Novak Djokovic defeated Dominic Thiem in five sets in the Australian Open final. Later that year, Thiem won the semifinals of the ATP Finals in three sets.

2020: 2020 Season: ATP Cup Victory, Australian Open Win, and COVID-19 Diagnosis

In 2020, Novak Djokovic led Serbia to victory at the inaugural ATP Cup, defeating Daniil Medvedev in the semifinals and Rafael Nadal in the final. At the Australian Open, he defeated Dominic Thiem in the final, earning his eighth Australian Open and 17th Grand Slam title. In June 2020, during the Adria Tour he organized, Djokovic tested positive for COVID-19, along with several other participants, drawing criticism.

2020: 2020 Australian Open Major Finals Run

Novak Djokovic's run of 13 major finals, which started from the 2014 Wimbledon Championships, ended at the 2020 Australian Open. During this run, his only two losses were to Stan Wawrinka.

April 2021: Brand Ambassador for RBI

In April 2021, Djokovic became a brand ambassador for Raiffeisen Bank International (RBI) and its subsidiaries in Central and Eastern Europe, and the bank will support Djokovic's tennis academy in Belgrade.

2021: 2021 French Open Semifinal

In 2021, Novak Djokovic and Rafael Nadal played in the French Open semifinal, continuing their tradition of intense and memorable matches.

2021: 2021 Grand Slam Finals

In 2021, Novak Djokovic defeated Daniil Medvedev at the Australian Open final and Daniil Medvedev defeated Novak Djokovic at the US Open final, also ending Djokovic's quest for a calendar-year Grand Slam.

2021: 2021 Encounters

In 2021, Novak Djokovic defeated Stefanos Tsitsipas in the Italian Open quarterfinal and in the French Open final, coming back from 2 sets to 0 down to win his second French Open title.

2021: 2021 Season: Australian Open, French Open, and Wimbledon Wins

In 2021, Novak Djokovic won his ninth Australian Open title, defeating Daniil Medvedev in the final. He surpassed Roger Federer's Open Era record of 310 weeks as world No. 1. At the French Open, he beat Nadal in the semifinal and Tsitsipas in the final, becoming the first man in the Open Era to win all four majors at least twice. He earned his 100th grass-court win en route to winning Wimbledon, defeating Matteo Berrettini in the final for his sixth title and 20th major. At the 2020 Summer Olympics held in 2021, he sought a gold medal but did not succeed.

2021: Sampras acknowledges Djokovic's record-breaking achievement

In 2021, after Djokovic earned a record-breaking seventh year-end No. 1 finish, Pete Sampras, who was considered by some to be the greatest male tennis player of all time, acknowledged his achievement.

2021: Medvedev labels Djokovic the "greatest tennis player in history"

In 2021, after winning his first major title at the US Open over Djokovic, Daniil Medvedev called Novak Djokovic the "greatest tennis player in history".

February 2022: Medvedev Replaces Djokovic as World No. 1

In February 2022, Daniil Medvedev replaced Novak Djokovic as the world No. 1 player, marking a significant shift in the rankings.

April 2022: Foundation Achievements

As of April 2022, the Novak Djokovic Foundation had built 50 schools and supported more than 20,800 children and over a thousand families.

2022: Vajda Split

In 2017, Novak Djokovic won his only tournament win without Marián Vajda until their 2022 split.

2022: 2022 Madrid Masters Semifinals

In 2022, Carlos Alcaraz prevailed in a deciding set tiebreaker against Novak Djokovic at the Madrid Masters semifinals.

2022: Federer: Twelve Final Days Documentary Appearance

In 2022, Novak Djokovic appeared in the documentary Federer: Twelve Final Days about Roger Federer's final tournament before his retirement, the 2022 Laver Cup.

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2022: 2022 Italian Open Final

In 2022, Novak Djokovic defeated Stefanos Tsitsipas in the Italian Open final.

2022: Consequences of Vaccination Stance

In 2022, Novak Djokovic's stance against the COVID-19 vaccine led to consequences such as not being able to play the 2022 Australian Open and losing the No. 1 ranking. He was also unable to enter the United States to play the 2022 US Open due to vaccination policies.

2023: Tensions During Adelaide International Final

During the final of the 2023 Adelaide International 1 – Men's singles, there were occasional tensions with his agent Edoardo Artaldi.

2023: 2023 Wimbledon and Cincinnati Masters Finals

In 2023, Carlos Alcaraz defeated Novak Djokovic in a five-set epic at the Wimbledon final, ending Djokovic's hopes for the calendar Grand Slam and his record 45-match Centre Court win streak. Djokovic then defeated Alcaraz in three tightly contested sets at the Cincinnati Masters final, which became the longest best-of-three-sets ATP Tour final and the longest match in the tournament's history.

2023: Djokovic competes against Carlos Alcaraz in the 2023 Cincinnati Masters final

In 2023, Djokovic competed against Carlos Alcaraz in the Cincinnati Masters final, the longest best-of-three-sets final in ATP Tour history.

2023: Djokovic in 2011 was declared the "best player of all time".

In 2023, Mardy Fish declared that Djokovic in 2011 was the "best player of all time". Also in 2023, Boris Becker compared Djokovic to Lionel Messi, Tom Brady, and LeBron James, calling him "the lion king".

2023: 2023 French Open Semifinal

In 2023, Novak Djokovic defeated Carlos Alcaraz in four sets in the semifinals of the French Open. The match was competitive until Alcaraz faltered at the start of the third set due to cramps from mental pressure and physical intensity.

2023: 2023 Australian Open Final

In 2023, Novak Djokovic defeated Stefanos Tsitsipas in the Australian Open final, where the two were competing for the world No. 1 ranking.

2023: 2023 Season: Australian Open and French Open Wins, Cincinnati Masters Victory

In 2023, Novak Djokovic opened the year by winning the Adelaide International and then claimed his 10th Australian Open title, tying Rafael Nadal's men's record of 22 majors. He also surpassed Steffi Graf with his 378th week at No. 1. At the French Open, Djokovic won a record-breaking 23rd major. He also won the Cincinnati Masters, defeating Carlos Alcaraz in a memorable final.

2023: Wimbledon Final 2023

In 2023, at Wimbledon, Djokovic reached his 9th final after wins over Pedro Cachin, Thompson, Stan Wawrinka, Hubert Hurkacz, Andrey Rublev, and Jannik Sinner. He lost the final to Alcaraz in five sets, ending a 34-match winning streak at Wimbledon.

2023: Reclaims Australian Open trophy

In 2023, one year after the Australian visa controversy, Djokovic made a successful comeback to reclaim the Australian Open trophy and claimed the all-time record for most men's singles majors titles.

July 2024: Vogue Adria Cover and Tiebreak Game Appearance

In July 2024, Novak Djokovic became the first man and first athlete on the cover of Vogue Adria and appeared on the cover of the 2024 video game Tiebreak: Official game of the ATP and WTA, alongside Coco Gauff.

November 2024: Djokovic starts working with Andy Murray as coach

In November 2024, Djokovic started working with Andy Murray as coach. However, in May 2025, it was announced that they would no longer be working together.

2024: Paris Olympics Gold Medal

In 2024, Djokovic won the gold medal at the Paris Olympics in singles.

2024: Nadal calls Djokovic the greatest tennis player of all time

In 2024, Nadal has also called Djokovic the greatest tennis player of all time. The Djokovic-Nadal rivalry is considered one of the best in tennis history due to the quality of matches they produce.

2024: Oldest gold medalist at Paris Olympics

In 2024, Novak Djokovic became the oldest gold medalist in men's tennis singles history at the Paris Olympics, and the only player to complete a career sweep of the Big Titles.

2024: 2024: Wimbledon Final Defeat and Olympics Gold Medal

In 2024, Novak Djokovic reached the semifinals at the Australian Open but lost to Jannik Sinner, ending his win streak at the event. He returned to Indian Wells Masters for the first time since 2019, but lost in the third round. At the French Open, he suffered a torn medial meniscus and withdrew before the quarterfinals. At the Wimbledon Championships, Djokovic lost in the final to Carlos Alcaraz. At the 2024 Summer Olympics, Djokovic won the gold medal, completing a Career Golden Slam and Career Super Slam.

2024: 2024 Summer Encounters: Wimbledon Rematch and Olympics Victory

In the summer of 2024, Carlos Alcaraz defeated Novak Djokovic at Wimbledon in a rematch of the previous year's final. Three weeks later, Novak Djokovic defeated Alcaraz in the Olympics final held at Roland Garros, completing the career Golden Slam.

May 2025: End of Coaching Arrangement with Andy Murray

In May 2025, it was announced that Andy Murray would no longer be working as Novak Djokovic's coach, by mutual agreement reached after Djokovic started working with Murray in November 2024.

2025: 2025 Season: Australian Open Semifinal Retirement

In 2025, Novak Djokovic opened the season at the Brisbane International, losing in the quarterfinals. At the Australian Open, he reached the semifinals, marking his 430th career major main draw singles match, surpassing Roger Federer's all-time record. However, he retired in his semifinal match against Alexander Zverev due to a muscle tear.

2025: 2025 Miami Open: Surpassing Nadal's Masters 1000 Wins

In 2025, at the Miami Open, Novak Djokovic reached the third round, equalling Rafael Nadal’s record number of Masters 1000-level wins at 410. With his third round win, Djokovic claimed his 411th career main draw win at Masters 1000 level, surpassing Nadal's record.