Discover the career path of Novak Djokovic, from the first major opportunity to industry-changing achievements.
Novak Djokovic is a Serbian professional tennis player widely regarded as one of the greatest of all time. He holds the record for most weeks ranked world No. 1 (428) and most year-end No. 1 finishes (8). Djokovic boasts a record 24 major men's singles titles, including a record ten Australian Open titles, totaling 100 singles titles. He's the only man to simultaneously hold all four major titles across three surfaces and the only man to achieve a triple Career Grand Slam. Additionally, he's the only player to complete a Career Golden Masters twice and the only singles player to have won all Big Titles.
In 2010, at the Canadian Open, Novak Djokovic teamed with Rafael Nadal in doubles, marking the first pairing of world No. 1 and No. 2 players since Jimmy Connors and Arthur Ashe in 1976.
In 1993, Jelena Gencic started coaching Djokovic in Belgrade and continued until 1999.
In 2007, Novak Djokovic became the first player since Boris Becker in 1994 to beat the top three ranked players in a single event, claiming the title at the Canadian Open.
In 1999, Nikola Pilić started working with Djokovic in Munich and continued until 2003.
In 2001, Novak Djokovic dominated the U14 circuit on the Tennis Europe Junior Tour, winning multiple titles, including the U14 European Championship in Sanremo, and leading Serbia to victory in the European Summer Cup.
In 2002, competing in U16 events, Novak Djokovic won two major tournaments in France: the Derby Cadets in La Baule and Le Pontet in Avignon, showcasing his talent at a young age.
In January 2003, Novak Djokovic played his first professional match at a Futures event in Oberschleißheim, marking the beginning of his professional career.
In 2003, Novak Djokovic competed at the French Open and US Open as a junior player, gaining experience on the Grand Slam stage.
In 2003, Novak Djokovic started his professional tennis career, marking the beginning of his journey to becoming a top-ranked player.
In 2003, Pete Sampras retired and was considered by some to be the greatest male tennis player of all time.
In 2003, upon turning professional, Djokovic began wearing Adidas clothing.
In February 2004, Novak Djokovic achieved a combined junior world ranking of No. 24, reflecting his success in junior tennis.
In 2004, Dejan Petrović started coaching Djokovic.
In 2004, Novak Djokovic recorded his first official ATP win during a Davis Cup match and later claimed his first Challenger title in Budapest, demonstrating his progress in professional tennis.
Since 2004, the business end of Djokovic's career was handled by Israeli managers Amit Naor and Allon Khakshouri.
In 2005, Dejan Petrović coached Djokovic, during which time he rose from outside the top 300 to inside the top 100. Late in the year, Riccardo Piatti took over coaching responsibilities.
In 2005, Djokovic switched sponsors to Wilson, but Wilson had to make him a custom racquet to match his previous one with Head.
In 2005, Novak Djokovic made his Grand Slam debut at the Australian Open and achieved his first Slam win at the French Open, marking his entry into the highest levels of tennis competition.
In 2008, at the Australian Open, Djokovic beat unseeded Jo-Wilfried Tsonga in four sets in the final, claiming his first Grand Slam singles title. It was the first major title since the 2005 Australian Open not won by Roger Federer or Rafael Nadal.
On 26 July 2017, Novak Djokovic announced he would miss the US Open and the rest of the season to recover from his injury. This ended his streak of 51 consecutive Grand Slam appearances since his debut in 2005.
On April 9, 2006, Novak Djokovic secured a Davis Cup win for Serbia and Montenegro by defeating Greg Rusedski, helping his team retain their place in the Group One Euro/African Zone.
In 2006, Marián Vajda became Djokovic's main coach and remained so until 2017. Djokovic briefly worked with Riccardo Piatti from late 2005 to mid-2006.
In 2007, Djokovic founded the Novak Djokovic Foundation, aimed at helping children from disadvantaged communities.
In 2007, Mark Woodforde worked occasionally with Djokovic as a specialist.
In 2007, Novak Djokovic won the Adelaide title, reached the fourth round of the Australian Open, and had strong showings at Indian Wells and Miami Masters, where he finished runner-up and champion respectively, propelling him into the top 10.
In January 2017, At the Australian Open, Novak Djokovic lost in the second round, marking his first early exit since 2007.
In June 2008, after Amit Naor and Allon Khakshouri partnered with CAA Sports, Djokovic formally signed with CAA Sports.
In 2008, Djokovic re-signed with Head and debuted a new paint job of the Head YouTek Speed Pro at the 2009 Australian Open.
In 2008, Edoardo Artaldi became Djokovic’s agent, and their professional relationship lasted until 2023.
In 2008, Novak Djokovic reached the semifinals in Dubai, and won titles at Indian Wells and the Italian Open, marking his third and fourth Masters titles respectively. He was defeated by Nadal in the semifinals of both Hamburg and the French Open. On grass, he lost to Nadal in the Queen’s Club final and suffered a second-round loss at Wimbledon. He reached the quarterfinals at the Rogers Cup and was a finalist in Cincinnati. At the 2008 Summer Olympics, he won a bronze medal in singles.
In 2008, Novak Djokovic won the bronze medal in singles at the Beijing Olympics, a notable achievement early in his career.
In 2008, at the age of 20, Novak Djokovic won his first major title at the Australian Open, breaking the dominance of Roger Federer and Rafael Nadal.
In May 2009, the inaugural edition of the Serbia Open was held at the "Milan Gale Muškatirović" courts in Belgrade.
At the end of 2009, Djokovic signed a 10-year deal with the Italian clothing company Sergio Tacchini after Adidas declined to extend his contract.
In 2009, Djokovic experienced technical difficulties coinciding with his switch to the Head racket series. Despite these challenges, his serve became a major weapon again.
In 2009, Novak Djokovic began the year at the Brisbane International, where he was upset in the first round. At the Australian Open, he retired in the quarterfinals. He won the Dubai Championships. He reached finals at both the Monte Carlo Masters and Italian Open. He claimed his second title of the year at the Serbia Open. He reached the final of the Gerry Weber Open on grass, and then fell to Haas again in the quarterfinals of Wimbledon. During the 2009 US Open Series, he reached the quarterfinals in Montreal, then made the final in Cincinnati. At the US Open, he reached the semifinals.
In 2009, Novak Djokovic debuted a new paint job of the Head YouTek Speed Pro at the Australian Open after re-signing with Head.
In 2009, Todd Martin began coaching Djokovic.
In 2016, At Wimbledon, Djokovic's 30-match Grand Slam winning streak ended with a third-round loss, his earliest Slam exit since the 2009 French Open.
By 2010, Novak Djokovic had distinguished himself, leading to the formation of the "Big Three" alongside Roger Federer and Rafael Nadal.
In 2010, Djokovic participated in charity matches to raise funds for the reconstruction of the Avala Tower and to aid victims of the Haiti earthquake and Queensland floods.
In 2010, Novak Djokovic began the season at the exhibition AAMI Classic. At the Australian Open, he fell to Jo-Wilfried Tsonga in the quarterfinals. He won the Dubai Championships, defending an ATP title for the first time. In March, he led Serbia to a 3–2 win over the United States in the 2010 Davis Cup. At the French Open, he lost to Jürgen Melzer in the quarterfinals. He captured his first ATP doubles title at the Aegon Championships with Jonathan Erlich. At Wimbledon, he lost in the semifinals to Tomáš Berdych. At the Canadian Open, Djokovic reached the semifinals. He also teamed with Nadal in doubles.
In 2010, Novak Djokovic led the Serbian national tennis team to its first Davis Cup title, a significant achievement for Serbian tennis.
In 2010, Todd Martin continued coaching Djokovic, marking the end of their collaboration.
On June 25, 2011, Novak Djokovic was awarded the Order of Serbian National Defense in America I class. The day after winning his first Wimbledon title in June 2011, he had a homecoming celebration in Belgrade attended by close to 100,000 people.
In August 2011, Djokovic became the brand ambassador of Swiss watch manufacturer Audemars Piguet.
On November 28, 2011, Novak Djokovic visited his childhood coach Jelena Genčić, bringing the Wimbledon trophy. The next day, November 29, 2011, he filmed a cameo for The Expendables 2, which was later cut from the movie.
From 2011, Djokovic began wearing custom Red and Blue Adidas Barricade 6.0's shoes, referring to the colors of the Serbian national flag.
In 2011, Djokovic switched to the Head YouTek IG Speed (18x20) paint job.
In 2011, Djokovic's success caused Sergio Tacchini to fall behind on bonus payments, leading to the termination of the sponsorship contract.
In 2011, Jimmy Connors assessed Djokovic's season, noting his "old-school" playing style of taking the ball early and driving it flat, which allowed him to turn defense into offense effectively.
In 2011, Novak Djokovic reached the No. 1 ranking for the first time, winning three major titles and a then-record five Masters titles.
In 2011, Rafael Nadal, after losing all six matches against Djokovic that season, stated that Djokovic's level was "probably the highest level of tennis that I ever saw."
In March 2012, Bombardier Aerospace announced Djokovic as its latest Learjet brand ambassador.
By April 2012, the Tacchini deal had fallen first short and then apart.
On 23 May 2012, Uniqlo appointed Djokovic as its global brand ambassador with a five-year sponsorship, reportedly worth €8 million per year, that began on 27 May 2012 at the French Open.
In December 2012, after his contract with CAA Sports expired, Djokovic switched representation to IMG Worldwide.
In 2012, Djokovic appeared in a television commercial with Maria Sharapova promoting the use of Head rackets for techniques such as golf and ten-pin bowling.
In 2012, Djokovic beat Nadal in the Australian Open final in five long and grueling sets. The match is considered one of the greatest contests ever.
In 2012, Novak Djokovic began the season by winning the Australian Open, defeating Rafael Nadal in the final. He retained his Miami title. Djokovic fell to Nadal in the finals of both Monte Carlo and the Italian Open. At the French Open, he reached his first final at the tournament. At Wimbledon, he was beaten by Federer in the semifinals. Djokovic was Serbia's flag bearer at the 2012 Summer Olympics in London, finishing fourth. He defended his Rogers Cup title, but lost the Cincinnati Masters final to Federer.
In 2012, after his semifinal win against Andy Murray in the Australian Open tournament, Djokovic commented on the modern style of play in an interview with Jim Courier.
In 2012, the Serbia Open folded after four editions, and its place in the ATP calendar was taken over by the Düsseldorf Open.
In 2013, Djokovic updated his paint job to the Head Graphene Speed Pro, which included an extensive promotional campaign.
In 2013, Djokovic's long-term footwear deal with Adidas was announced ahead of the French Open.
In 2013, Novak Djokovic began his season at the Hopman Cup. At the Australian Open, he defeated Andy Murray in the final to win a record third consecutive Australian Open title in the Open Era. Djokovic helped Serbia take a 2–0 lead over Belgium in the 2013 Davis Cup World Group first round. He then won the 2013 Dubai Tennis Championships. At Indian Wells, Djokovic's 22-match winning streak was ended. At the Miami Masters, he was upset in the fourth round. He won the 2013 Monte-Carlo Rolex Masters. He advanced to the semifinals at the 2013 French Open. At Wimbledon, Djokovic lost the final to Murray. Djokovic was a finalist at the US Open. He won the China Open and the Shanghai Masters. He claimed the Paris Masters. Djokovic ended the year by winning the 2013 ATP World Tour Finals.
The 2013 Australian Open fourth round match between Novak Djokovic and Stan Wawrinka is considered one of the greatest contests ever.
From January 2014, Djokovic began endorsing French car manufacturer Peugeot and Japanese watch manufacturer Seiko, ending his affiliation with Audemars Piguet.
In 2013, Novak Djokovic ended the season with a 24-match winning streak and later announced that Boris Becker would join his team as head coach for 2014.
In 2014, Djokovic sparked worldwide support for victims of the Balkans floods. He donated his prize money from the Rome Masters, and his foundation collected an additional $600,000.
In 2014, Novak Djokovic began the year by winning the Mubadala World Tennis Championship. At the Australian Open, he reached the quarterfinals. He won the Indian Wells Masters and the Miami Masters. He won the Italian Open and donated his prize to victims of the 2014 Southeast Europe floods. At the French Open, Djokovic lost to Nadal in the final. Djokovic won his second Wimbledon title and reclaimed the world No. 1 ranking. At the US Open, he reached the semifinals. He won a fifth China Open title and claimed the Paris Masters. At the ATP Finals, he set a record by dropping just nine games in the round-robin stage. Djokovic secured the year-end No. 1 ranking for the third time.
In May 2015, Novak Djokovic launched Djokolife, a line of nutritional food products.
In August 2015, the Novak Djokovic Foundation partnered with the World Bank to promote early childhood education in Serbia.
In 2015, Novak Djokovic had his most successful season, reaching a record 15 consecutive finals and winning a record 10 Big Titles.
In 2015, Novak Djokovic started at the Qatar Open, losing in the quarterfinals. He won the Australian Open, earning a record fifth title. He finished runner-up at the Dubai Championships. Djokovic won his 21st Masters title at Indian Wells, and his fifth title at Miami, becoming the first player to win the Indian Wells–Miami double three times. In April, Djokovic won the Monte-Carlo Masters for the second time. He captured the Rome Masters. At the French Open, Djokovic lost the final to Stan Wawrinka. He won his third Wimbledon title. At the US Open, Djokovic won his third Grand Slam of the year. He ended the season by winning the China Open for a sixth time.
In 2015, Novak Djokovic was appointed a UNICEF Goodwill Ambassador, recognizing his commitment to philanthropy and supporting children.
In early 2015, ahead of the Australian Open, Djokovic teamed up with Australian banking corporation ANZ for a social media campaign. Also, his partnership with Jacob's Creek was announced for the 'Made By' film series.
In April 2016, while in town for the Monte-Carlo Masters, Novak Djokovic opened a vegan restaurant called Eqvita in Monte Carlo.
On April 3, 2016, Novak Djokovic won the Miami Open without dropping a set, claiming his sixth title and tying Andre Agassi's record. This was his fourth Sunshine Double, most in history, and third consecutive. The win made him the all-time ATP prize money leader with $98.2 million.
Following a decisive loss in the 2016 Qatar Open final, Rafael Nadal reiterated his praise for Djokovic, stating, "I played against a player who did everything perfectly. I don't know anybody who's ever played tennis like this. Since I know this sport I've never seen somebody playing at this level."
Following his 2016 Australian Open victory, Djokovic donated $20,000 to Melbourne City Mission's early childhood education program.
In 2016, Novak Djokovic lost in the first round of an ATP Tournament for the first time since the Summer Olympics.
In 2016, Novak Djokovic was elected as the president of the ATP Player Council, demonstrating his leadership within the tennis community.
In 2016, Novak Djokovic won the French Open, completing his first Career Grand Slam and a non-calendar year Grand Slam, becoming the first man since Rod Laver in 1969 to hold all four majors simultaneously.
On 22 May 2017, Djokovic was unveiled as a brand ambassador of Lacoste after a five-year partnership with Uniqlo.
In 2017, Marián Vajda ended his time as Djokovic's main coach, having served in that role since 2006.
In 2017, Rafael Nadal stated that "at a technical level, when Djokovic has been at the top of his game, I have to say that I've been up against an invincible player."
Since January 2018, Novak Djokovic has been wearing Asics shoes.
In 2018, Djokovic and Nadal played in the Wimbledon semifinal, which lasted five brutal sets played over two days, and is considered to be one of the greatest contests ever.
In 2018, Novak Djokovic won the Kooyong Classic exhibition against Dominic Thiem. He reached the fourth round of the Australian Open, losing to Chung Hyeon and in late January, he underwent elbow surgery. He returned to practice in early March and played at Indian Wells and Miami Open with early losses. He reunited with coach Marián Vajda at the Monte-Carlo Masters.
In 2018, Novak Djokovic won the Wimbledon Championships while ranked No. 21 in the world, marking his return to dominant form.
In 2019, Djokovic played against Roger Federer in the Wimbledon final, which lasted five sets and is considered the longest Wimbledon final in history, and one of the greatest contests ever.
In 2019, Novak Djokovic began the year at the Qatar Open and then won his record seventh Australian Open title by defeating Rafael Nadal. He reached the quarterfinals of the Monte-Carlo Masters. He celebrated his 250th week at world number 1 during the Madrid Open and won the title. He defended his title at Wimbledon, and won his fifth Paris Masters title.
In 2019, Novak Djokovic returned to the Indian Wells Masters after several years since his last appearance.
In August 2020, Novak Djokovic resigned from the Players Council of the Association of Tennis Professionals and formed the Professional Tennis Players Association (PTPA) with Vasek Pospisil, serving as co-presidents.
In 2020, Novak Djokovic led Serbia to victory at the inaugural ATP Cup, including wins over Daniil Medvedev and Rafael Nadal. He won his eighth Australian Open title and regained the world No. 1 ranking. In June, he tested positive for COVID-19 during the Adria Tour he organized, leading to criticism over safety protocols.
In 2020, Novak Djokovic led Serbia to win the inaugural ATP Cup title, adding another accolade to his and his nation's achievements.
In 2020, Novak Djokovic stepped down as ATP Player Council president to co-found the Professional Tennis Players Association (PTPA) with Vasek Pospisil, aiming to give players more influence and better prize money.
In 2020, Novak Djokovic won the French Open, defeating Nadal in the semifinal and Tsitsipas in the final. He won Wimbledon, earning his 100th grass-court win and tying Federer and Nadal with 20 major titles. At the Summer Olympics, he lost in the semifinals and bronze match and withdrew from the mixed doubles bronze match.
In April 2021, Djokovic became a brand ambassador for Raiffeisen Bank International (RBI) and its subsidiaries in Central and Eastern Europe.
In November 2021, Novak Djokovic was granted a visa on November 18th to compete in the Australian Open.
In 2021, Daniil Medvedev called Novak Djokovic the "greatest tennis player in history" after winning his first major title at the US Open against Djokovic.
In 2021, Novak Djokovic won his ninth Australian Open title, defeating Daniil Medvedev. On March 1st, he surpassed Roger Federer's record of 310 weeks as world No. 1. He suffered early losses at the Monte-Carlo Masters and Serbia Open, and reached the final of the Italian Open.
In 2021, after Novak Djokovic earned a record-breaking seventh year-end No. 1 finish, Pete Sampras, once considered the greatest male tennis player, made a statement regarding the achievement.
As of April 2022, the Novak Djokovic Foundation had built 50 schools and was building their 51st, supporting more than 20,800 children and over a thousand families.
In 2017, Novak Djokovic split with longtime coach Marián Vajda. He won the Eastbourne International—his only tournament win without Vajda until their 2022 split.
In 2023, Boris Becker compared Djokovic to Lionel Messi, Tom Brady, and LeBron James in their respective sports, referring to him as "the lion king."
In 2023, Edoardo Artaldi ended his time as Djokovic’s agent, after being Djokovic’s agent since 2008.
In 2023, Novak Djokovic opened the year with his 92nd title at the Adelaide International and went on to win a record-extending 10th Australian Open title. He won his 23rd major at the French Open, becoming the first man to achieve a triple Career Grand Slam. He lost the Wimbledon final to Alcaraz and then won the Cincinnati Masters.
In 2023, Novak Djokovic played against Carlos Alcaraz in the Cincinnati Masters final, which is considered the longest best-of-three-sets final in ATP Tour history and one of the greatest contests ever.
In 2023, one year after the visa controversy, Novak Djokovic made a successful comeback to win the Australian Open, also claiming the all-time record for most men's singles major titles.
In July 2024, Novak Djokovic became the first man and the first athlete on the cover of Vogue Adria. He also appeared on the front cover of the 2024 video game Tiebreak: Official game of the ATP and WTA, alongside Coco Gauff.
In November 2024, Djokovic started working with Andy Murray as his coach.
In 2024, Novak Djokovic became the only player to complete a career sweep of the Big Titles.
In 2024, Novak Djokovic faced challenges at the Australian Open, losing in the semifinals to Jannik Sinner. He experienced early exits at Indian Wells and Rome but reached the semifinals at the Monte-Carlo Masters. He won his 1,100th career win at the Geneva Open. He withdrew from the French Open due to a knee injury. At the Summer Olympics, he defeated Carlos Alcaraz to win the gold medal, completing a Career Golden Slam and Career Super Slam.
In 2024, Novak Djokovic won the gold medal in singles at the Paris Olympics, marking a significant milestone in his career.
In 2024, Rafael Nadal called Novak Djokovic the greatest tennis player of all time.
In May 2025, it was announced that Andy Murray would no longer be working as Novak Djokovic's coach, by mutual agreement after Djokovic started working with Murray in November 2024. Also in May 2025, Djokovic won the Geneva Open, claiming his 100th ATP singles title.
In 2025, Novak Djokovic opened the season at the Brisbane International and reached the fourth round of the Australian Open, marking his 430th major main draw singles match. He retired in his semifinal match against Alexander Zverev due to a muscle tear.
In 2025, at the Miami Open, Novak Djokovic reached the third round, equalling Rafael Nadal's record of 410 Masters 1000-level wins. He surpassed Nadal's record with his 411th career main draw win at Masters 1000 level.
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