Starbucks Reserve is a program by Starbucks featuring rare, high-quality, single-origin coffees. The program includes five operating roasteries and 28 coffee bars dedicated to preparing Reserve products. Select Reserve coffees are also available in approximately 1,500 traditional Starbucks locations, expanding the reach of these premium offerings to a wider customer base.
Starbucks is planning to use AI to assist baristas and predict orders, introduce artisanal pastries, and implement voice app ordering to reignite global growth. These innovations aim to enhance customer experience and efficiency.
In 2010, Starbucks initiated its Starbucks Reserve program. This involved selling small-batch arabica coffees through online platforms and a select number of retail stores.
In December 2017, the Shanghai roastery opened as the largest Starbucks location in the world at the time. The Shanghai roastery is located in the HKRI Taikoo Hui mixed-use development.
On December 13, 2018, the New York location opened in Manhattan's neighborhood of Chelsea. The location includes a coffee roastery, two coffee bars, a cocktail bar branded "Arriviamo Bar", and a bakery operated by Princi.
On February 28, 2019, the Tokyo roastery opened in Tokyo's Nakameguro district. The interior has four floors, each including decorative elements of Japanese culture. The third-floor cocktail bar is branded a "Arriviamo Bar".
In 2019, Starbucks opened roasteries in Tokyo and Chicago. However, in the same year, the company announced it would be scaling back its plans to open at least 20 roasteries, with Chicago being the last roastery to be built at the moment.
In September 2025, the Seattle Reserve location officially closed its doors.
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