History of Ted Lasso in Timeline

Ted Lasso is a sports comedy-drama about Ted Lasso, an American college football coach hired to manage AFC Richmond, an English soccer team. Unbeknownst to Ted, the team's owner, Rebecca Welton, intends for him to fail as an act of revenge against her ex-husband, the previous owner. Despite his lack of soccer knowledge and Rebecca's sabotage, Ted's unwavering optimism, folksy charm, and genuine care for his players begin to win over the team, the fans, and even Rebecca herself. The show explores themes of optimism, leadership, forgiveness, and personal growth as Ted navigates cultural differences and the challenges of professional soccer while positively impacting everyone around him.

2013: Jason Sudeikis First Portrays Ted Lasso

In 2013, Jason Sudeikis initially portrayed the character Ted Lasso in a series of television commercials for NBC Sports. These commercials promoted their coverage of the Premier League and depicted Lasso as the new head coach of Tottenham Hotspur F.C.

2014: Birth of Jason Sudeikis's Son Otis

In 2014, Jason Sudeikis and his then-partner had their son Otis.

2015: Olivia Wilde Suggests Revisiting Ted Lasso Character

Around 2015, Olivia Wilde suggested to Jason Sudeikis that he revisit the Ted Lasso character, potentially in a story where Lasso's career path changes.

2017: Bill Lawrence Joins Ted Lasso Project

In 2017, Bill Lawrence, creator of Scrubs, was brought in to work on a television series based on the Ted Lasso character.

October 2019: Ted Lasso Series Commissioned by Apple TV+

In October 2019, Apple TV+ commissioned the Ted Lasso series, with Jason Sudeikis reprising his role as Ted Lasso.

November 1, 2019: Ted Lasso Among Most Watched Premieres

From November 1, 2019, to July 18, 2021, the first-season premiere episode of Ted Lasso became Apple TV+'s most watched premiere.

November 2019: Ted Lasso Outperforms Other Apple TV+ Originals

Since Apple TV+ launched in November 2019, Ted Lasso has been viewed significantly more than the average Apple TV+ original series, according to TVision analytics.

August 14, 2020: Ted Lasso Season 1 Premiere

On August 14, 2020, the first season of Ted Lasso, comprising 10 episodes, premiered on Apple TV+. The initial three episodes were released simultaneously, followed by the remaining seven episodes on a weekly basis.

August 19, 2020: Ted Lasso Renewed for Season 2

On August 19, 2020, Apple TV+ renewed Ted Lasso for a second season consisting of 10 episodes which later expanded to 12 episodes.

October 2020: Ted Lasso Renewed for Season 3

In October 2020, Ted Lasso was renewed for a third season, which included 12 episodes.

October 28, 2020: Ted Lasso Renewed for Season 3

On October 28, 2020, the series Ted Lasso was officially renewed for a third season.

2020: Jason Sudeikis Wins Golden Globe Award

In 2020, Jason Sudeikis won the Golden Globe Award for Best Actor – Television Series Musical or Comedy for Ted Lasso.

January 2021: Production Begins on Season 2

In January 2021, production began on the second season of Ted Lasso.

March 2021: Official Ted Lasso Merchandise Announced

In March 2021, Bill Lawrence revealed that official Ted Lasso merchandise would be for sale ahead of the season two premiere.

March 2021: Filming in London

In March 2021, Jason Sudeikis and Hannah Waddingham were spotted filming outside a pub in London for Ted Lasso.

March 2021: Sarah Niles Cast as Dr. Sharon Fieldstone

In March 2021, Sarah Niles was cast as Dr. Sharon Fieldstone, a sports psychologist for AFC Richmond, in a main capacity for the second season of Ted Lasso.

June 4, 2021: Filming Wraps for Season 2

Filming for the second season of Ted Lasso wrapped on June 4, 2021.

June 2021: Ted Lasso Merchandise Available

In June 2021, Ted Lasso merchandise, including football jerseys, became available for sale.

July 18, 2021: Ted Lasso Ranked Among Top Streaming Shows

From November 1, 2019, to July 18, 2021, Ted Lasso ranked 89th overall among television series across streaming platforms.

July 23, 2021: Ted Lasso Season 2 Premiere

On July 23, 2021, the second season of Ted Lasso, consisting of 12 episodes, premiered on Apple TV+.

October 2021: Apple TV+ Licensing Deal with Premier League

In October 2021, Apple TV+ reached a licensing deal with the Premier League, valued at up to £500,000 (around $682,000), allowing the series to feature the league's logos, kits, and trophy from the third season onwards.

December 2021: Release of 'Ted Lasso: The Missing Christmas Mustache'

In December 2021, Apple TV+ released 'Ted Lasso: The Missing Christmas Mustache,' a four-minute claymation special.

2021: Ted Lasso Viewership Increased Sixfold

In 2021, Apple announced that the second season of Ted Lasso "increased its viewership by six times over season one".

2021: Ted Lasso Wins Primetime Emmy Award

In 2021, Ted Lasso received critical acclaim and won the Primetime Emmy Award for Outstanding Comedy Series. Jason Sudeikis, Hannah Waddingham, and Brett Goldstein won awards for their performances. The series also repeated these wins the following year.

2021: Ted Lasso Receives Emmy Award Nominations and Wins

In 2021, the first season of Ted Lasso received 20 nominations at the 73rd Primetime Emmy Awards. Jason Sudeikis, Brett Goldstein, and Hannah Waddingham won acting awards.

March 6, 2022: Nike Implies Deal with Ted Lasso Production

On March 6, 2022, a day before filming for season 3 began, Nike, Inc. posted on its official Twitter account a photo of its trademark Swoosh logo incorporated onto an AFC Richmond kit, implying that the show's production had reached a deal with the company to act as the fictional club's "official" kit manufacturer on future episodes.

March 7, 2022: Filming Begins for Season 3

Filming for the third season of Ted Lasso began on March 7, 2022.

April 2022: Jodi Balfour Cast as Jack

In April 2022, Jodi Balfour was cast as Jack, a venture capitalist, in a recurring capacity for the third season of Ted Lasso.

June 2022: Filming Set to Take Place Until June 2022

Filming for the third season of Ted Lasso was set to take place between January and June 2022.

June 2022: Brett Goldstein Comments on Series Ending

In June 2022, Brett Goldstein commented that Ted Lasso would likely end after three seasons.

September 2022: AFC Richmond Featured in FIFA 23

In September 2022, it was announced that AFC Richmond and Nelson Road would appear in the video game FIFA 23, allowing players to select Ted Lasso as manager.

March 15, 2023: Ted Lasso Season 3 Premiere

On March 15, 2023, the third season of Ted Lasso, consisting of 12 episodes, premiered on Apple TV+.

March 2023: Sudeikis Discusses the End of Ted Lasso Story

In March 2023, Jason Sudeikis stated that the third season "is the end of this story that we wanted to tell", while also mentioning possibilities for spin-offs.

May 2023: Jason Sudeikis Explains Decision to Make Lasso More Sympathetic

In May 2023, Jason Sudeikis explained in an interview with The Guardian his decision to make the Ted Lasso character more sympathetic for the television series. He noted that the original Lasso was more broadly comic and "belligerent."

August 2023: Declan Lowney Reiterates End of Ted Lasso for Now

In an interview published in August 2023, Declan Lowney reiterated that the third season of Ted Lasso was "the end for now" and that any future developments would be years away.

July 30, 2024: Release of 'Ted Lasso: The Richmond Way' Box-Set

On July 30, 2024, 'Ted Lasso: The Richmond Way,' a box-set containing seasons 1–3, was released on Blu-ray and DVD.

March 14, 2025: Sudeikis Confirms Season Four Production

On March 14, 2025, Jason Sudeikis confirmed that season four is in the early stages of production. Apple subsequently released a press release confirming this news.