History of Ted Lasso in Timeline

Ted Lasso is a comedy-drama series about Ted Lasso, an American football coach hired to manage AFC Richmond, an English soccer team. Unbeknownst to Ted, the team's owner, Rebecca Welton, intends for him to fail as revenge against her ex-husband, the team's previous owner. Despite his lack of soccer knowledge, Ted's unwavering optimism, kindness, and folksy charm gradually win over the initially skeptical players, coaching staff, and even Rebecca herself. The series explores themes of optimism, empathy, personal growth, and overcoming adversity, as Ted navigates the challenges of a new culture and the complexities of interpersonal relationships while striving to build a winning team.

2013: Jason Sudeikis portrays Ted Lasso for NBC Sports commercials

In 2013, Jason Sudeikis originally portrayed the character Ted Lasso as part of a series of television commercials for NBC Sports promoting their coverage of the Premier League. In the commercials, Lasso is depicted as the new head coach of Tottenham Hotspur F.C.

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2014: Birth of Sudeikis' son Otis influences character portrayal

In 2014, with the birth of his son Otis, Jason Sudeikis stated he did not want to contribute to the negative cultural trends, influencing his portrayal of characters.

2015: Olivia Wilde suggests revisiting Ted Lasso character

Around 2015, Olivia Wilde suggested to Jason Sudeikis that he revisit the Ted Lasso character, potentially in a story about Lasso's career change.

2017: Bill Lawrence joins Ted Lasso project

In 2017, television producer and Scrubs creator Bill Lawrence joined the Ted Lasso project to develop a television series based on the character.

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October 2019: Ted Lasso series commissioned by Apple TV+

In October 2019, Apple TV+ officially commissioned the Ted Lasso series, with Jason Sudeikis reprising the title role.

November 1, 2019: Ted Lasso among top streaming series

From November 1, 2019, to July 18, 2021, Ted Lasso's first-season premiere episode became Apple TV+'s most-watched premiere. The series ranked 89th overall among other television series or shows measured across streaming platforms.

November 2019: Ted Lasso among top streaming series

According to TV analytics provider TVision, Ted Lasso has been viewed by panel members 8.4 times as much as the average Apple TV+ original series or shows TVision has measured since Apple TV+ launched in November 2019.

August 14, 2020: Ted Lasso series premiere on Apple TV+

On August 14, 2020, the first season of Ted Lasso, consisting of 10 episodes, premiered on Apple TV+. The initial release included the first three episodes of the season.

August 19, 2020: Ted Lasso renewed for second season

On August 19, 2020, Apple TV+ renewed Ted Lasso for a second season, initially planned for 10 episodes, later expanded to 12.

October 28, 2020: Ted Lasso renewed for third season

On October 28, 2020, the series Ted Lasso was officially renewed for a third season.

2020: Sudeikis wins Golden Globe Award

Jason Sudeikis won the Golden Globe Award for Best Actor – Television Series Musical or Comedy for 2020.

January 2021: Production begins for the second season

In January 2021, production began for the second season of Ted Lasso.

March 2021: Official Ted Lasso merchandise announced

In March 2021, Bill Lawrence announced that official Ted Lasso merchandise would be available for sale before the premiere of the second season.

March 2021: Filming in London

In March 2021, Jason Sudeikis and Hannah Waddingham were seen filming for Ted Lasso outside a pub in London.

March 2021: Sarah Niles cast as Dr. Sharon Fieldstone

In March 2021, Sarah Niles was cast in a main capacity as Dr. Sharon Fieldstone, a sports psychologist for AFC Richmond, for the second season of Ted Lasso.

June 4, 2021: Filming for second season wraps

On June 4, 2021, filming concluded for the second season of Ted Lasso.

June 2021: Official merchandise released

In June 2021, official Ted Lasso merchandise, including football jerseys, became available for purchase.

July 18, 2021: Ted Lasso among top streaming series

July 23, 2021: Ted Lasso Season 2 Premiere

On July 23, 2021, the second season of Ted Lasso, comprising 12 episodes, was released.

October 2021: Apple TV+ Licensing Deal with Premier League

In October 2021, Apple TV+ finalized a licensing agreement with the Premier League, valued at approximately £500,000 (around $682,000), granting the series permission to feature the league's logos, kits, and trophy starting from the third season.

December 2021: Apple TV+ Releases 'Ted Lasso: The Missing Christmas Mustache'

In December 2021, Apple TV+ released Ted Lasso: The Missing Christmas Mustache, a four-minute claymation special.

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2021: Ted Lasso second season achieves high viewership

In 2021, Apple announced the second season of Ted Lasso "increased its viewership by six times over season one".

2021: Ted Lasso receives multiple awards

In 2021, The first season received 20 nominations at the 73rd Primetime Emmy Awards, becoming the most nominated freshman comedy in Emmy Award history. It won 7 awards, including Outstanding Comedy Series and acting awards for Jason Sudeikis, Brett Goldstein and Hannah Waddingham. Sudeikis also won the Screen Actors Guild Award for Outstanding Performance by a Male Actor in a Comedy Series for 2021.

March 6, 2022: Nike becomes AFC Richmond kit manufacturer

On March 6, 2022, a day before filming for season 3 began, Nike, Inc. announced their partnership with AFC Richmond as the fictional club's "official" kit manufacturer via a photo of its trademark Swoosh logo incorporated onto an AFC Richmond kit on its official Twitter account.

March 7, 2022: Filming for third season begins

On March 7, 2022, filming officially commenced for the third season of Ted Lasso.

April 2022: Jodi Balfour cast as Jack

In April 2022, Jodi Balfour was cast as Jack, a venture capitalist, in a recurring capacity for the third season of Ted Lasso.

June 2022: Filming for the third season to start

Filming for the third season of Ted Lasso was set to take place between January and June 2022.

June 2022: Brett Goldstein comments on series ending

In June 2022, Brett Goldstein commented that the series would end after three seasons, noting that the writing reflected that plan.

September 2022: AFC Richmond and Nelson Road appear in FIFA 23

In September 2022, it was announced that AFC Richmond and Nelson Road would be featured in the video game FIFA 23, allowing players to manage any team as Ted Lasso.

March 15, 2023: Ted Lasso Season 3 Release

On March 15, 2023, the third season of Ted Lasso was released.

March 2023: Sudeikis discusses ending of Ted Lasso's main storyline

In March 2023, Jason Sudeikis indicated that the third season marks the end of the primary story arc for Ted Lasso, but left open the possibility of spin-offs.

May 2023: Sudeikis explains change in Lasso's character

In a May 2023 interview with The Guardian, Jason Sudeikis explained his decision to make the Ted Lasso character more sympathetic for the television series, contrasting him with the more broadly comic and "belligerent" original Lasso.

August 2023: Declan Lowney Discusses Future of Ted Lasso

In an interview published in August 2023, Declan Lowney, who directed multiple episodes of Ted Lasso, reiterated that the third season was 'the end for now' and that it would be 'two or three years [from filming the season] before anything happens — if anything happens'.

July 30, 2024: Ted Lasso: The Richmond Way released on Blu-ray and DVD

On July 30, 2024, Ted Lasso: The Richmond Way, a box-set containing seasons 1–3, was released on Blu-ray and DVD.

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March 14, 2025: Sudeikis confirms production of fourth season of Ted Lasso is in progress

On March 14, 2025, Jason Sudeikis confirmed that a fourth season of Ted Lasso was in the early stages of production, and Apple subsequently released a press release confirming this news.

March 2025: Scripts for fourth season of Ted Lasso reveal women's team

In March 2025, Jason Sudeikis mentioned that scripts for a fourth season of Ted Lasso were being written, indicating that "Ted’s coaching a women’s team."