History of Ted Lasso in Timeline

Ted Lasso is a comedy-drama series about Ted Lasso, an American college football coach hired to manage AFC Richmond, an English soccer team. Unbeknownst to Ted, the team's owner, Rebecca Welton, intends for him to fail as a means of spite against her ex-husband, the previous owner. Despite his lack of soccer knowledge and Rebecca's machinations, Ted's relentlessly optimistic and folksy leadership style gradually wins over the team, the fans, and even Rebecca. The series explores themes of optimism, resilience, and the importance of human connection. Premiering on Apple TV+ in 2020, the show gained immense popularity and critical acclaim, leading to multiple seasons. The show was renewed for a fourth season in March 2025.

2013: Jason Sudeikis First Portrays Ted Lasso

In 2013, Jason Sudeikis originally portrayed the character Ted Lasso in a series of television commercials for NBC Sports, promoting their coverage of the Premier League. In the commercials, Lasso is depicted as the new head coach of Tottenham Hotspur F.C.

2014: Birth of Sudeikis's Son Influences Lasso's Character

In 2014, the birth of Jason Sudeikis's son Otis influenced his decision to portray Ted Lasso as a more positive character, amidst a divisive cultural climate influenced by events like Donald Trump's rise.

2015: Olivia Wilde Suggests Expanding Ted Lasso Character

Around 2015, Olivia Wilde, Jason Sudeikis's then-girlfriend, suggested he revisit the Ted Lasso character, exploring a story where Lasso's career direction changes.

2017: Bill Lawrence Joins Ted Lasso Project

In 2017, Bill Lawrence, television producer and creator of Scrubs, was brought in to work on a television series based around the Ted Lasso character.

October 2019: Apple TV+ Commissions Ted Lasso Series

In October 2019, Apple TV+ commissioned the Ted Lasso series, with Jason Sudeikis reprising the title role.

November 1, 2019: Ted Lasso is Apple TV+'s most-watched show

From November 1, 2019, to July 18, 2021, Ted Lasso became the most-watched television series on Apple TV+.

November 2019: Apple TV+ Launched

According to TV analytics provider TVision, Ted Lasso has been viewed by panel members 8.4 times as much as the average Apple TV+ original series or shows TVision has measured since Apple TV+ launched in November 2019.

August 14, 2020: Ted Lasso Premieres on Apple TV+

On August 14, 2020, the first season of Ted Lasso, consisting of 10 episodes, premiered on Apple TV+. The first three episodes were released immediately.

August 19, 2020: Ted Lasso Renewed for Second Season

On August 19, 2020, Apple TV+ renewed Ted Lasso for a second season, initially planned for 10 episodes, which was later expanded to 12 episodes.

October 2020: Renewal for a third season

In October 2020, it was renewed for a third season of 12 episodes, which premiered March 15, 2023.

October 28, 2020: Ted Lasso Renewed for Third Season

On October 28, 2020, Ted Lasso was renewed for a third season.

2020: Sudeikis wins Golden Globe and SAG Award

In 2020, Sudeikis won the Golden Globe Award for Best Actor – Television Series Musical or Comedy and the Screen Actors Guild Award for Outstanding Performance by a Male Actor in a Comedy Series.

January 2021: Production Begins on Second Season

In January 2021, production began on the second season of Ted Lasso.

March 2021: Ted Lasso Merchandise Announced

In March 2021, Bill Lawrence revealed that official Ted Lasso merchandise would be for sale ahead of the season two premiere.

March 2021: Filming in London

In March 2021, Jason Sudeikis and Hannah Waddingham were spotted filming outside a pub in London for the second season of Ted Lasso.

March 2021: Sarah Niles Cast as Dr. Sharon Fieldstone

In March 2021, Sarah Niles was cast as Dr. Sharon Fieldstone, a sports psychologist for AFC Richmond, in a main capacity for the second season of Ted Lasso.

June 4, 2021: Filming Wraps for Second Season

On June 4, 2021, filming wrapped for the second season of Ted Lasso.

June 2021: Ted Lasso Merchandise Available

In June 2021, Ted Lasso merchandise, including football jerseys, became available for sale.

July 18, 2021: Ted Lasso is Apple TV+'s most-watched show

From November 1, 2019, to July 18, 2021, Ted Lasso became the most-watched television series on Apple TV+.

July 23, 2021: Ted Lasso Season 2 Released

On July 23, 2021, the second season of Ted Lasso, comprising 12 episodes, was released.

October 2021: Apple TV+ Licenses Premier League Content

In October 2021, Apple TV+ secured a licensing deal with the Premier League worth around $682,000 to feature the league's logos, kits, and trophy starting from the third season of Ted Lasso.

December 2021: Release of The Missing Christmas Mustache

In December 2021, Apple TV+ released Ted Lasso: The Missing Christmas Mustache, a four-minute claymation special.

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2021: Ted Lasso wins Outstanding Comedy Series at the Primetime Emmy Awards

In 2021, Ted Lasso received critical acclaim and several accolades. The series won the 2021 Primetime Emmy Award for Outstanding Comedy Series, and Jason Sudeikis, Hannah Waddingham, and Brett Goldstein won for their performances. Sudeikis also won the Golden Globe Award for Best Actor and the Screen Actors Guild Award.

2021: Increased Viewership

In 2021, during the second-season premiere weekend, Apple TV+ saw a 50% increase in new viewers week over week. The second season of Ted Lasso also "increased its viewership by six times over season one". The final episode of the second season ranked ninth place among all SVOD programs and fifth place in the SVOD originals category with 507 million minutes (MM) viewed.

2021: Ted Lasso Receives 20 Emmy Nominations

In 2021, the first season of Ted Lasso received 20 nominations at the 73rd Primetime Emmy Awards, becoming the most nominated freshman comedy in Emmy Award history at that time. It won 7 awards, including Outstanding Comedy Series and acting awards for Jason Sudeikis, Brett Goldstein and Hannah Waddingham.

March 6, 2022: Nike Partners with AFC Richmond

On March 6, 2022, Nike, Inc. implied a partnership with AFC Richmond as the fictional club's "official" kit manufacturer by posting a photo of its Swoosh logo on an AFC Richmond kit.

March 7, 2022: Filming Begins for Third Season

On March 7, 2022, filming began for the third season of Ted Lasso.

April 2022: Jodi Balfour Cast as Jack

In April 2022, Jodi Balfour was cast as Jack, a venture capitalist, in a recurring capacity for the third season of Ted Lasso.

June 2022: End of Ted Lasso Series Discussed

In June 2022, Brett Goldstein indicated that Ted Lasso was being written with the intention of ending after three seasons.

June 2022: Filming for Third Season Scheduled

In June 2022, filming for the third season of Ted Lasso was set to take place between January and June.

September 2022: AFC Richmond in FIFA 23

In September 2022, it was announced that AFC Richmond and Nelson Road would appear in the video game FIFA 23. Players could select Ted Lasso to manage any team in the game.

March 15, 2023: Ted Lasso Season 3 Released

On March 15, 2023, the third season of Ted Lasso was released.

March 2023: Possible Spin-offs for Ted Lasso

In March 2023, Jason Sudeikis mentioned that the third season of Ted Lasso was the end of the story they wanted to tell, but there were possibilities for spin-offs.

May 2023: Sudeikis Explains Making Lasso More Sympathetic

In a May 2023 interview with The Guardian, Jason Sudeikis explained why he decided to make Ted Lasso more sympathetic for the television series, as opposed to the more broadly comic and "belligerent" character he originally portrayed.

August 2023: Possible Ted Lasso Return in the Future

In an interview published in August 2023, Declan Lowney stated that the third season was "the end for now" for Ted Lasso, and that it would be "two or three years" before anything happens, if anything happens at all.

June 2024: Warner Bros. Discusses Possible Ted Lasso Return

In June 2024, Warner Bros. Television CEO Channing Dungey talked about the possibility of Ted Lasso returning for a fourth season.

July 30, 2024: Ted Lasso: The Richmond Way Released on Blu-ray and DVD

On July 30, 2024, Ted Lasso: The Richmond Way, a box-set containing seasons 1–3, was released on Blu-ray and DVD.

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August 2024: Cast Members Sign Contracts for Possible Fourth Season

In August 2024, cast members Hannah Waddingham, Brett Goldstein, and Jeremy Swift signed contracts for a possible fourth season of Ted Lasso.

March 2025: Scripts Being Written for Fourth Season

In March 2025, Jason Sudeikis revealed that scripts for a fourth season of Ted Lasso were being written, with the premise of "Ted’s coaching a women’s team."

March 2025: Ted Lasso Renewed for Fourth Season

In March 2025, it was announced that the series Ted Lasso had been renewed for a fourth season.

March 2025: Series Renewal Announcement

In March 2025, the announcement was made that the series had been renewed for a fourth season.

July 2025: Production Begins on Season Four

In July 2025, production on season four of Ted Lasso began, with some filming locations being scouted in Blue Springs, Missouri and other locations in the Kansas City metropolitan area. Filming began on July 21, with a photo of the main cast seated at Gates, a Kansas City barbecue restaurant.