History of Ted Lasso in Timeline

Ted Lasso is a comedy-drama about Ted Lasso, an American college football coach hired to coach a professional English soccer team, AFC Richmond. The team's owner, Rebecca Welton, intends for Lasso to fail, hoping to sabotage the team as revenge against her ex-husband. However, Ted's unwavering optimism, folksy charm, and genuine care for his players begin to win over the team, the staff, and eventually Rebecca herself. The show explores themes of optimism, empathy, leadership, personal growth, and the importance of human connection in the face of adversity, as Ted navigates the challenges of a new culture and sport while dealing with his own personal struggles.

2013: Character Origin in NBC Sports Commercials

In 2013, Jason Sudeikis first portrayed the character Ted Lasso in a series of television commercials for NBC Sports to promote their coverage of the Premier League. In these commercials, Lasso was depicted as the new head coach of Tottenham Hotspur F.C.

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2014: Birth of Son Otis and desire to counter negativity

In 2014, Jason Sudeikis and Olivia Wilde had their son, Otis. This contributed to Sudeikis's decision to portray Ted Lasso as a force for good and positivity, in contrast to the divisive environment he perceived in the world at the time.

2015: Olivia Wilde Suggests Revisiting the Character

Around 2015, Olivia Wilde suggested to Jason Sudeikis, then her boyfriend, that he revisit the character of Ted Lasso, potentially in a story that explores a change in career direction for Lasso.

2017: Bill Lawrence Joins the Project

In 2017, Bill Lawrence, the creator of Scrubs, was brought in to work on a television series based around the character Ted Lasso.

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October 2019: Series Commissioned by Apple TV+

In October 2019, the "Ted Lasso" series was commissioned by Apple TV+, with Jason Sudeikis reprising his role as Ted Lasso.

November 1, 2019: Ted Lasso: Apple TV+'s Most Watched Series

On November 1, 2019, Ted Lasso became the most watched television series on Apple TV+.

November 2019: Ted Lasso's Viewership

In November 2019, According to TV analytics provider TVision, Ted Lasso has been viewed by panel members 8.4 times as much as the average Apple TV+ original series or shows TVision has measured since Apple TV+ launched in November 2019.

August 14, 2020: Season 1 Premieres on Apple TV+

On August 14, 2020, the first season of "Ted Lasso", consisting of 10 episodes, premiered on Apple TV+. The initial release included the first three episodes, with the remaining seven being released weekly.

August 19, 2020: Series Renewed for Second Season

On August 19, 2020, Apple TV+ renewed "Ted Lasso" for a second season consisting of 10 episodes, later expanded to 12 episodes.

October 2020: Renewal for Season 3

In October 2020, "Ted Lasso" was renewed for a third season, which was set to have 12 episodes.

October 28, 2020: Renewal for Third Season

On October 28, 2020, the "Ted Lasso" series was renewed for a third season.

2020: Nominations for Primetime Emmy Awards

In 2020, The first season of Ted Lasso received 20 nominations at the 73rd Primetime Emmy Awards, becoming the most nominated freshman comedy in Emmy Award history.

January 2021: Production Begins on Second Season

Production for the second season of "Ted Lasso" began in January 2021.

March 2021: Ted Lasso Merchandise Announced

In March 2021, Bill Lawrence revealed that official "Ted Lasso" merchandise would be for sale ahead of the second season premiere.

March 2021: Filming Outside a Pub in London

In March 2021, Jason Sudeikis and Hannah Waddingham were spotted filming scenes outside a pub in London for the second season of "Ted Lasso".

March 2021: Sarah Niles Cast as Dr. Sharon Fieldstone

In March 2021, Sarah Niles was cast in a main capacity as Dr. Sharon Fieldstone, a sports psychologist for AFC Richmond, for the second season of "Ted Lasso".

June 4, 2021: Filming Wraps for Second Season

Filming for the second season of "Ted Lasso" wrapped on June 4, 2021.

June 2021: Ted Lasso Merchandise Available

In June 2021, official "Ted Lasso" merchandise, including football jerseys, became available for purchase.

July 18, 2021: Rank Among Streaming Platforms

On July 18, 2021, the first-season premiere episode of Ted Lasso ranked 89th overall among television series and shows measured across streaming platforms from November 1, 2019, to July 18, 2021.

July 23, 2021: Season 2 Premieres

On July 23, 2021, the second season of "Ted Lasso", consisting of 12 episodes, premiered.

October 2021: Licensing Deal with the Premier League

In October 2021, Apple TV+ reached a licensing deal with the Premier League, worth as much as £500,000, to feature the league's logos, kits, and trophy in the series, starting from the third season.

December 2021: Release of Ted Lasso: The Missing Christmas Mustache

In December 2021, Apple TV+ released "Ted Lasso: The Missing Christmas Mustache", a four-minute claymation special.

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2021: Critical Acclaim and Emmy Win

In 2021, "Ted Lasso" received critical acclaim for its performances, humor, writing, themes, and tone, and won the Primetime Emmy Award for Outstanding Comedy Series. Jason Sudeikis, Hannah Waddingham, and Brett Goldstein won for their performances.

2021: Second Season Performance on Apple TV+

In 2021, Apple TV+ reported a 50% increase in new viewers week over week during the second-season premiere weekend of Ted Lasso, and the second season of Ted Lasso had increased its viewership by six times over season one.

2021: Awards for 2021

In 2021, Ted Lasso won 7 awards, including Outstanding Comedy Series and acting awards for Jason Sudeikis, Brett Goldstein and Hannah Waddingham. Sudeikis also won the Golden Globe Award for Best Actor – Television Series Musical or Comedy and the Screen Actors Guild Award for Outstanding Performance by a Male Actor in a Comedy Series for 2020 and 2021.

March 6, 2022: Nike Announces Partnership with AFC Richmond

On March 6, 2022, a day before filming for season 3 began, Nike, Inc. posted a photo of its Swoosh logo incorporated onto an AFC Richmond kit on its official Twitter account, implying a deal for Nike to be the fictional club's official kit manufacturer.

March 7, 2022: Filming Begins for Third Season

Filming for the third season of "Ted Lasso" began on March 7, 2022.

April 2022: Jodi Balfour Cast as Jack

In April 2022, Jodi Balfour was cast as Jack, a venture capitalist, in a recurring capacity for the third season of "Ted Lasso".

June 2022: Filming set to conclude for Season 3

Filming for the third season of "Ted Lasso" was set to take place between January and June 2022.

June 2022: Brett Goldstein Comments on Series End

In June 2022, Brett Goldstein commented that the "Ted Lasso" series would end after three seasons, as it was being written as such.

September 2022: AFC Richmond and Nelson Road in FIFA 23

In September 2022, it was announced that AFC Richmond and Nelson Road would appear in the video game FIFA 23. The team would be available in multiple online and offline modes, with players also able to select Ted Lasso to manage any team in the game, as well as have someone else manage the team.

March 15, 2023: Season 3 Premieres

On March 15, 2023, the third season of "Ted Lasso", consisting of 12 episodes, premiered.

March 2023: Sudeikis on the End of the Story

In March 2023, Jason Sudeikis mentioned that the third season of "Ted Lasso" "is the end of this story that we wanted to tell", while also noting the possibility of spin-offs.

May 2023: Sudeikis Explains Lasso's Sympathetic Makeover

In May 2023, Jason Sudeikis explained in an interview with The Guardian that he decided to make Ted Lasso a more sympathetic character for the television series to counter the negativity and division he observed in society.

August 2023: Declan Lowney on Potential Future of the Series

In an August 2023 interview, Declan Lowney stated that the third season was "the end for now" and that it would be "two or three years [from filming the season] before anything happens — if anything happens" regarding the future of the "Ted Lasso" series.

2023: Nike Releases AFC Richmond Merchandise

In 2023, to coincide with the release of season 3, Nike released a full range of AFC Richmond merchandise, including jerseys, hoodies, tracksuits, and practice shirts.

July 30, 2024: Release of Ted Lasso: The Richmond Way

On July 30, 2024, "Ted Lasso: The Richmond Way", a box-set containing seasons 1–3, was released on Blu-ray and DVD.

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March 14, 2025: Sudeikis Confirms Season Four Production

On March 14, 2025, Jason Sudeikis confirmed that season four of Ted Lasso is in the early stages of production. Apple subsequently released a press release confirming this news.