History of Ted Lasso in Timeline

Ted Lasso is a sports comedy-drama where an American football coach, Ted Lasso, is unexpectedly hired to coach a professional English soccer team, AFC Richmond. The team's owner intends for him to fail due to his lack of soccer knowledge. However, Ted's unwavering optimism, folksy charm, and positive leadership style begin to unexpectedly win over the players, the team, and even the initially skeptical owner. The series explores themes of optimism, resilience, and the power of human connection in overcoming adversity. Premiering on Apple TV+, the show has gained critical acclaim for its heartwarming narrative and well-developed characters.

2013: Jason Sudeikis First Portrays Ted Lasso

In 2013, Jason Sudeikis originally portrayed the character Ted Lasso in a series of television commercials for NBC Sports promoting their coverage of the Premier League.

2014: Birth of Jason Sudeikis's Son Otis

In 2014, Jason Sudeikis and Olivia Wilde had their son Otis. Sudeikis cited fatherhood as a reason for wanting to portray more positive characters.

2015: Olivia Wilde Suggests Revisiting Ted Lasso Character

Around 2015, Olivia Wilde suggested to Jason Sudeikis that he revisit the Ted Lasso character and explore a story where Lasso's career direction changes.

2017: Bill Lawrence Joins Ted Lasso Project

In 2017, television producer Bill Lawrence was brought in to develop a television series based around the Ted Lasso character.

October 2019: Ted Lasso Commissioned by Apple TV+

In October 2019, Apple TV+ commissioned the Ted Lasso series, with Jason Sudeikis reprising the title role.

November 1, 2019: Ted Lasso's Premiere Viewership

From November 1, 2019, to July 18, 2021, Ted Lasso ranked 89th overall among television series measured across streaming platforms. The first-season premiere episode became Apple TV+'s most watched premiere.

November 2019: Apple TV+ Launch

Since Apple TV+ launched in November 2019, Ted Lasso has been viewed by panel members 8.4 times as much as the average Apple TV+ original series or shows TVision has measured.

August 14, 2020: Ted Lasso Premieres on Apple TV+

On August 14, 2020, the first season of Ted Lasso premiered on Apple TV+, with the first three episodes being released immediately.

August 19, 2020: Ted Lasso Renewed for Season 2

On August 19, 2020, Apple TV+ renewed Ted Lasso for a second season consisting of 10 episodes, later expanded to 12.

October 2020: Ted Lasso Renewed for Third Season

In October 2020, Ted Lasso was renewed for a third season consisting of 12 episodes, which premiered on March 15, 2023.

October 28, 2020: Ted Lasso Renewed for Season 3

On October 28, 2020, the series Ted Lasso was renewed for a third season.

2020: Golden Globe Award

In 2020, Sudeikis won the Golden Globe Award for Best Actor – Television Series Musical or Comedy and the Screen Actors Guild Award for Outstanding Performance by a Male Actor in a Comedy Series.

January 2021: Production Begins on Season 2

In January 2021, production began on the second season of Ted Lasso.

March 2021: Official Merchandise to be Available

In March 2021, Bill Lawrence revealed that official Ted Lasso merchandise would be for sale ahead of the season two premiere.

March 2021: Sudeikis and Waddingham Filming in London

In March 2021, Jason Sudeikis and Hannah Waddingham were spotted filming scenes for Ted Lasso outside a pub in London.

March 2021: Sarah Niles Cast as Dr. Sharon Fieldstone

In March 2021, Sarah Niles was cast as Dr. Sharon Fieldstone, a sports psychologist for AFC Richmond, in a main role for the second season.

June 4, 2021: Filming Wraps for Season 2

On June 4, 2021, filming wrapped for the second season of Ted Lasso.

June 2021: Official Merchandise Released

In June 2021, official Ted Lasso merchandise, including football jerseys, became available for sale.

July 18, 2021: Ted Lasso Series Viewership

July 23, 2021: Ted Lasso Season 2 Released

On July 23, 2021, the second season of Ted Lasso, consisting of 12 episodes, was released.

October 2021: Apple TV+ Licensing Deal with Premier League

In October 2021, Apple TV+ reached a licensing deal with the Premier League worth approximately $682,000, allowing the series to feature the league's logos, kits, and trophy starting in season three.

December 2021: Ted Lasso: The Missing Christmas Mustache Released

In December 2021, Apple TV+ released Ted Lasso: The Missing Christmas Mustache, a four-minute claymation special.

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2021: Ted Lasso Wins Primetime Emmy and Golden Globe Awards

In 2021, Ted Lasso received critical acclaim for its performances, humor, writing, themes, and uplifting tone, winning the 2021 Primetime Emmy Award for Outstanding Comedy Series. Jason Sudeikis also won the Golden Globe Award for Best Actor – Television Series Musical or Comedy and the Screen Actors Guild Award for Outstanding Performance by a Male Actor in a Comedy Series.

2021: Second Season Success

In 2021, the final episode of the second season of Ted Lasso ranked ninth place among all SVOD programs and fifth place in the SVOD originals category with 507 million minutes (MM) viewed. Apple TV+ also announced that the second season increased its viewership by six times over season one.

2021: Emmy Awards and other Acclaim

In 2021, the first season of Ted Lasso received 20 nominations at the 73rd Primetime Emmy Awards, winning 7 awards, including Outstanding Comedy Series and acting awards for Jason Sudeikis, Brett Goldstein and Hannah Waddingham.

March 6, 2022: Nike Announces Partnership with AFC Richmond

On March 6, 2022, Nike, Inc. posted a photo on its official Twitter account featuring its Swoosh logo on an AFC Richmond kit, implying a deal to be the club's official kit manufacturer.

March 7, 2022: Filming Begins for Season 3

On March 7, 2022, filming began for the third season of Ted Lasso.

April 2022: Jodi Balfour Cast as Jack

In April 2022, Jodi Balfour was cast as Jack, a venture capitalist, in a recurring role for the third season of Ted Lasso.

June 2022: Filming for Season 3 Set to End

Filming for the third season of Ted Lasso was set to take place between January and June 2022.

June 2022: Brett Goldstein Comments on Series Ending

In June 2022, Brett Goldstein commented that Ted Lasso would end after three seasons, indicating it was being written as such.

September 2022: AFC Richmond in FIFA 23

In September 2022, it was announced that AFC Richmond and Nelson Road would appear in the video game FIFA 23, allowing players to select Ted Lasso to manage any team.

March 15, 2023: Ted Lasso Season 3 Released

On March 15, 2023, the third season of Ted Lasso was released.

March 2023: Sudeikis Talks About End of Ted Lasso Story

In March 2023, Jason Sudeikis stated that the third season of Ted Lasso was the end of the story they wanted to tell, but spin-offs were a possibility.

May 2023: Jason Sudeikis Discusses Making Lasso More Sympathetic

In a May 2023 interview with The Guardian, Jason Sudeikis explained that he decided to make Lasso more sympathetic for the television series to reflect a culture where people weren't listening to one another.

August 2023: Declan Lowney Talks About End of Ted Lasso for Now

In an August 2023 interview, Declan Lowney reiterated that the third season of Ted Lasso was "the end for now", suggesting a pause of two or three years before anything further happens.

2023: Nike Releases AFC Richmond Merchandise

In 2023, to coincide with the release of season 3, Nike released a full range of AFC Richmond merchandise including jerseys, hoodies, tracksuits, and practice shirts.

June 2024: Warner Bros. CEO Talks About Ted Lasso Return Possibility

In June 2024, Warner Bros. Television CEO Channing Dungey discussed the potential for Ted Lasso to return for a fourth season.

July 30, 2024: Ted Lasso: The Richmond Way Released on Blu-ray and DVD

On July 30, 2024, Ted Lasso: The Richmond Way, a box-set containing seasons 1–3, was released on Blu-ray and DVD.

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August 2024: Cast Members Sign Contracts for Potential Season 4

In August 2024, Hannah Waddingham, Brett Goldstein, and Jeremy Swift signed contracts for a possible fourth season of Ted Lasso.

March 2025: Scripts Being Written for Season 4, Ted Coaching Women's Team

In March 2025, Jason Sudeikis announced that scripts for a fourth season of Ted Lasso were being written and that "Ted's coaching a women's team."

March 2025: Renewal and Premiere Announcement

In March 2025, it was announced that the Ted Lasso series was renewed for a fourth season, which is set to premiere in summer 2026.

March 2025: Ted Lasso Renewed for Season 4

In March 2025, it was announced that the series Ted Lasso had been renewed for a fourth season.

March 2025: Ted Lasso Officially Greenlit for Fourth Season

In March 2025, the Ted Lasso series was officially greenlit for a fourth season and entered the early stages of production, with Juno Temple and Brendan Hunt confirmed to return.

July 2025: Production Begins on Season Four

Production on season four began in July 2025, with some filming locations being scouted in Blue Springs, Missouri and other locations in the Kansas City metropolitan area.