History of Ted Lasso in Timeline

Ted Lasso is a comedy-drama series about Ted Lasso, an American football coach hired to manage AFC Richmond, an English soccer team. Unbeknownst to Ted, the team's owner, Rebecca Welton, intends for him to fail as revenge against her ex-husband. However, Ted's unwavering optimism, folksy charm, and genuine care for his players gradually win them over. The series explores themes of optimism, leadership, redemption, and the importance of human connection. Over multiple seasons, Ted navigates the challenges of professional soccer, builds relationships with the players and staff, and ultimately helps the team and himself find success and happiness.

2013: Jason Sudeikis First Portrays Ted Lasso

In 2013, Jason Sudeikis initially portrayed the character Ted Lasso in a series of television commercials for NBC Sports promoting their coverage of the Premier League.

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2014: Birth of Son Otis

In 2014, Jason Sudeikis and Olivia Wilde had their son, Otis.

2015: Olivia Wilde Suggests Revisit the Character

Around 2015, Olivia Wilde suggested that Jason Sudeikis revisit the Ted Lasso character, potentially in a story exploring a change in his career direction.

2017: Bill Lawrence Joins Series Development

In 2017, Bill Lawrence, creator of Scrubs, was brought in to work on a television series based around the Ted Lasso character.

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October 2019: Ted Lasso Series Commissioned by Apple TV+

In October 2019, Apple TV+ commissioned the Ted Lasso series, with Jason Sudeikis reprising his role as Ted Lasso.

November 1, 2019: Start of TV Series Measurement

From November 1, 2019, TVision started measuring the Ted Lasso show.

November 2019: TVision Launched

Since Apple TV+ launched in November 2019, Ted Lasso has been viewed by panel members 8.4 times as much as the average Apple TV+ original series or shows TVision has measured.

August 14, 2020: Ted Lasso Series Premiere on Apple TV+

On August 14, 2020, the first season of Ted Lasso, consisting of 10 episodes, premiered on Apple TV+, with the immediate release of the first three episodes.

August 19, 2020: Apple TV+ Renews Series for Second Season

On August 19, 2020, Apple TV+ renewed the Ted Lasso series for a 10-episode second season, which was later expanded to 12 episodes.

October 2020: Series Renewed for Third Season

In October 2020, the Ted Lasso series was renewed for a third season of 12 episodes.

October 28, 2020: Series Renewed for Third Season

On October 28, 2020, the Ted Lasso series was renewed for a third season.

2020: Sudeikis Wins Awards

In 2020, Jason Sudeikis won the Golden Globe Award for Best Actor – Television Series Musical or Comedy and the Screen Actors Guild Award for Outstanding Performance by a Male Actor in a Comedy Series.

January 2021: Production Began on Second Season

Production began on the second season of Ted Lasso in January 2021.

March 2021: Official Ted Lasso Merchandise Announced

In March 2021, Bill Lawrence revealed that official Ted Lasso merchandise would be for sale ahead of the season two premiere.

March 2021: Filming in London

In March 2021, Jason Sudeikis and Hannah Waddingham were spotted filming outside a pub in London.

March 2021: Sarah Niles Cast as Dr. Sharon Fieldstone

In March 2021, Sarah Niles was cast as Dr. Sharon Fieldstone, a sports psychologist for AFC Richmond in a main capacity for the second season.

June 4, 2021: Filming Wrapped for Second Season

Filming wrapped for the second season of Ted Lasso on June 4, 2021.

June 2021: Ted Lasso Merchandise Available

In June 2021, Ted Lasso merchandise, including football jerseys, became available for purchase.

July 18, 2021: Ted Lasso Among Most Watched

By July 18, 2021, Ted Lasso was ranked 89th overall among other television series or shows measured across streaming platforms since November 1, 2019.

October 2021: Apple TV+ Licensing Deal with Premier League

In October 2021, Apple TV+ reached a licensing deal with the Premier League worth as much as £500,000 (around $682,000) for the series to feature the league's logos, kits, and trophy starting from the third season.

December 2021: Release of Ted Lasso: The Missing Christmas Mustache

In December 2021, Apple TV+ released Ted Lasso: The Missing Christmas Mustache, a four-minute claymation special.

2021: Increased Viewership for Second Season

In 2021, Apple announced the second season of Ted Lasso "increased its viewership by six times over season one", and the final episode of the season ranked ninth place among all SVOD programs with 507 million minutes viewed.

2021: Ted Lasso Wins Primetime Emmy Awards

In 2021, the first season of Ted Lasso received 20 nominations at the 73rd Primetime Emmy Awards, winning 7 awards, including Outstanding Comedy Series and acting awards for Jason Sudeikis, Brett Goldstein and Hannah Waddingham. Sudeikis also won the Golden Globe Award and Screen Actors Guild Award.

March 6, 2022: Nike Implied Deal with AFC Richmond

On March 6, 2022, Nike posted on its official Twitter account a photo of its trademark Swoosh logo incorporated onto an AFC Richmond kit, implying that the show's production had reached a deal with the company to act as the fictional club's "official" kit manufacturer on future episodes.

March 7, 2022: Filming Began for Third Season

On March 7, 2022, filming began for the third season of Ted Lasso.

April 2022: Jodi Balfour Cast as Jack

In April 2022, Jodi Balfour was cast as Jack, a venture capitalist, in a recurring capacity for the third season.

June 2022: Filming Schedule for Third Season

Filming for the third season was set to take place between January and June 2022.

June 2022: Brett Goldstein Comments on Series Ending

In June 2022, Brett Goldstein commented that the Ted Lasso series would end after three seasons, indicating the story was being written towards that conclusion.

September 2022: AFC Richmond in FIFA 23

In September 2022, it was announced that AFC Richmond and Nelson Road would appear in the video game FIFA 23, with Ted Lasso available as a manager.

March 2023: Sudeikis Discusses Series Ending and Spin-Off Possibilities

In March 2023, Jason Sudeikis stated that the third season of Ted Lasso was the end of the planned story, but noted the possibility of spin-offs.

May 2023: Sudeikis Explains Lasso Character Change

In an interview in May 2023 with The Guardian, Jason Sudeikis explained that he decided to make the Ted Lasso character more sympathetic for the television series compared to the original version, citing the cultural climate as a reason.

August 2023: Declan Lowney Comments on Series Future

In August 2023, Declan Lowney stated that the third season was "the end for now" and that it would be "two or three years" before anything further might happen with the Ted Lasso series.

June 2024: Warner Bros. CEO Talks About the Possibility of a Fourth Season

In June 2024, Warner Bros. Television CEO Channing Dungey talked about the possibility of Ted Lasso returning for a fourth season.

July 30, 2024: Ted Lasso: The Richmond Way Release

On July 30, 2024, "Ted Lasso: The Richmond Way", a box-set comprising seasons 1–3, was released on Blu-ray and DVD.

August 2024: Cast Members Sign Contracts for a Possible Fourth Season

In August 2024, Ted Lasso cast members Hannah Waddingham, Brett Goldstein, and Jeremy Swift signed contracts for a possible fourth season.

March 2025: Scripts Being Written and Ted Coaches a Women's Team

In March 2025, Jason Sudeikis said that scripts for a fourth season were being written and that "Ted's coaching a women's team."

March 2025: Renewal for a Fourth Season

In March 2025, it was announced that the series was renewed for a fourth season, which was set to premiere in summer 2026.

March 2025: Series Officially Greenlit for Fourth Season

In March 2025, the series was officially greenlit for a fourth season and was in the early stages of production. Juno Temple and Brendan Hunt were later confirmed to be returning as well.

July 2025: Production Began on Season Four

Production on season four of Ted Lasso began in July 2025, with filming locations scouted in Blue Springs, Missouri, and other locations in the Kansas City metropolitan area. Filming began on July 21, with a photo of the main cast seated at Gates, a Kansas City barbecue restaurant. Other locations included scenes filmed at CPKC Stadium, the Negro Leagues Baseball Museum, and Country Club Plaza.