History of Unicorn Frappuccino in Timeline

The Unicorn Frappuccino was a limited-time beverage offered by Starbucks in April 2017. Available in the United States, Canada, and Mexico, the drink featured a blend of ice, milk, pink and sour blue powder, crème Frappuccino syrup, mango syrup, and blue drizzle. A 24-ounce Venti size contained 500 calories, 18 grams of fat, and 76 grams of sugar. Its availability was brief, lasting only from April 19 to April 25, 2017, contributing to its viral popularity.

April 2017: Introduction of the Unicorn Frappuccino

In April 2017, Starbucks introduced the Unicorn Frappuccino, a viral drink made with ice, milk, pink powder, sour blue powder, crème Frappuccino syrup, mango syrup, and blue drizzle, in select stores in Canada, the United States, and Mexico.

April 19, 2017: Unicorn Frappuccino Availability

On April 19, 2017, the Unicorn Frappuccino became available for a limited time in select Starbucks stores in Canada, the United States, and Mexico.

April 25, 2017: End of Availability

On April 25, 2017, the limited-time availability of the Unicorn Frappuccino at Starbucks locations ended.

2017: Embrace of the Unicorn

In 2017, the vibrantly hued, flavor-shifting, color-changing drink was seen as part of a larger, social media-fueled embrace of the unicorn trend.

August 2024: Marketing Effort Announcement

In August 2024, Starbucks announced a larger marketing effort after hiring Brian Niccol as the new Chief Executive Officer. This campaign would focus on bringing Starbucks back to its simple coffeehouse roots.

2026: Unicorn Frappuccino Rerelease at Coachella

On April 1st, 2026, Starbucks posted an official article announcing the return of the Unicorn Frappuccino, exclusively at Coachella 2026 just days before the event.