History of Ram Trucks in Timeline

Ram Trucks, an American brand established in 2009 as a spin-off from Dodge under Stellantis North America, specializes in light to mid-weight pickup and heavy-duty trucks, along with commercial vehicles. The Ram Trucks logo was originally Dodge's logo. Production of the Ram 1500 "Classic" models ended after 2024, while newer Ram 1500 pickups are manufactured in Sterling Heights, Michigan. The brand's slogan is "Guts. Glory. Ram."

1927: Trucks Sold Under Graham Name

From 1927 to 1928, all trucks built by Dodge were sold under the Graham name.

1928: Trucks Sold Under Graham Name

From 1927 to 1928, all trucks built by Dodge were sold under the Graham name.

2008: Daimler Ends Production of Dodge Sprinter

In 2008, Daimler ended production of the Dodge Sprinter.

June 2009: Fiat Group Receives Stake in Chrysler

In June 2009, Fiat Group received a 20% stake in Chrysler Group LLC when Chrysler emerged from Chapter 11 bankruptcy protection. On June 10, substantially all of Chrysler's assets were sold to "New Chrysler," organized as Chrysler Group LLC.

2009: Ram Trucks Spin-off from Dodge

In 2009, Ram Trucks was established as a spin-off from Dodge, utilizing the name of the Ram pickup line of trucks.

2010: Ram Trucks Established as a Division of Chrysler

In 2010, Ram Trucks was established as a division of Chrysler, spinning off from Dodge and using the Dodge Ram line of pickups. The brand aimed to focus on "real truck customers."

July 21, 2011: Fiat Buys Chrysler Shares

On July 21, 2011, Fiat bought the Chrysler shares held by the U.S. Treasury, increasing its stake in the company.

April 2013: Diaz Leaves Ram Trucks

In April 2013, Diaz left Ram Trucks to serve as vice president of Nissan's divisional sales and marketing and was replaced by Reid Bigland.

January 2014: Fiat Chrysler Formed

In January 2014, Fiat Chrysler formed as a new corporate entity.

August 2014: Bigland Leads Alfa Romeo

In August 2014, Ram Trucks CEO Reid Bigland was tapped to lead the Alfa Romeo brand in North America. Robert Hegbloom became the new head of the Ram Trucks brand.

2014: Goal to Increase Truck Sales by 2014

The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014."

February 4, 2018: Ram Trucks Super Bowl Commercial Controversy

On February 4, 2018, during Super Bowl LII, Ram Trucks' commercial's use of Rev. Martin Luther King Jr.'s sermon "The Drum Major Instinct" was widely criticized.