Rise to Success: Career Highlights of Scooter Braun

From career breakthroughs to professional milestones, explore how Scooter Braun made an impact.

Scooter Braun is an American businessman and record executive known for discovering and managing Justin Bieber and Ariana Grande. He founded RBMG Records and SB Projects, which is now part of Hybe, where he serves as a board member and senior advisor. Braun has managed the careers of numerous other prominent artists, including Kanye West and Demi Lovato. He retired from artist management in 2024, solidifying his legacy as a major figure in the music industry.

Sections (3)

Full Timeline Career & Achievements Success & Recognition

2002: Planned After-Parties for Anger Management Tour

In 2002, Scooter Braun was hired to plan after-parties for the Anger Management Tour. This role allowed him to meet Jermaine Dupri.

2003: Organized Parties for NBA All-Star Game

In 2003, Scooter Braun organized parties for the NBA All-Star Game, further establishing his reputation in event planning and marketing.

2004: Organized After-Parties for Onyx Hotel Tour

In 2004, Scooter Braun organized after-parties for Britney Spears' Onyx Hotel Tour, continuing to build his profile in the entertainment industry.

2005: Brokered Deal Between Ludacris and Pontiac

In 2005, Scooter Braun brokered a $12 million campaign deal between Ludacris and Pontiac after leaving So So Def Records. He was subsequently hired as an entertainment consultant for the Atlanta Hawks.

2007: Established SB Projects

In 2007, Scooter Braun established SB Projects, an entertainment and marketing company encompassing ventures like Schoolboy Records and SB Management.

2008: Discovered Justin Bieber

In 2008, Scooter Braun discovered Justin Bieber, a Canadian singer. This discovery marked a significant milestone in Braun's career.

2010: Ithaca Holdings Raised Venture Capital

In 2010, Ithaca Holdings, Scooter Braun's holding company that includes SB Projects, raised $120 million in venture capital, fueling its growth and expansion.

2011: Never Say Never Success

In 2011, MTV reported that Never Say Never, a documentary produced by Scooter Braun about Justin Bieber, was "one of the highest grossing music documentaries in domestic box-office history".

Loading Video...

2012: Discovered Ariana Grande

In 2012, Scooter Braun discovered American singer Ariana Grande, adding another significant artist to his management roster.

2013: Signed Ariana Grande to Management Label

In 2013, Scooter Braun signed Ariana Grande to his management label, solidifying his reputation for identifying and nurturing talent.

2013: Signed Ariana Grande

In early 2013, Scooter Braun signed Ariana Grande, marking a significant addition to his roster of managed artists.

2014: Executive Producer for Scorpion

From 2014 until 2018, Scooter Braun was an executive producer for the CBS drama Scorpion, marking his involvement in television production.

Loading Video...

2016: Bieber's Calvin Klein Endorsement

In 2016, SB Projects handled branding, music-licensing deals, and tour sponsorships, including Justin Bieber's Calvin Klein endorsement for the Purpose World Tour.

2016: Humanitarian Award at Billboard Touring Awards

In 2016, Scooter Braun received the Humanitarian Award at the Billboard Touring Awards for his philanthropic support of Pencils of Promise, the Make-A-Wish Foundation, and Fuck Cancer.

2017: Bieber's Calvin Klein Endorsement

In 2017, SB Projects handled branding, music-licensing deals, and tour sponsorships, including Justin Bieber's Calvin Klein endorsement for the Purpose World Tour.

2017: Hand in Hand Telethon

In 2017, Scooter Braun was an organizer of Hand in Hand, a telethon which raised $55 million for relief efforts related to Hurricane Harvey and Hurricane Irma.

2017: Grammy Nomination and Variety Cover

In 2017, Scooter Braun was nominated for a Grammy Award for his work as a producer and songwriter on Justin Bieber's album Purpose. He also appeared on the cover of Variety magazine's Hitmakers issue.

2017: Philanthropic Efforts

In 2017, Scooter Braun was recognized for his philanthropic efforts, including being an organizer of Hand in Hand, a telethon that raised $55 million for Hurricane Harvey and Hurricane Irma relief.

2018: Received Humanitarian Awards

In 2018, Scooter Braun received the Harry Chapin Memorial Humanitarian Award and the Save the Children's Humanitarian Award for his philanthropic efforts.

2018: Formed Mythos Studios

In 2018, The New York Times reported that Scooter Braun had joined David Maisel to form Mythos Studios, aiming to produce comic book movie franchises in live-action and animated formats.

2018: FX Orders Pilot of Dave

In 2018, Variety reported that FX had ordered a pilot of Dave, a comedy executive-produced by Scooter Braun, which became the most-watched show in FX history during its first season.

Loading Video...

July 2019: SB Projects First-Look Deal with Amazon Studios

In July 2019, SB Projects, founded by Scooter Braun, signed a first-look deal with Amazon Studios, covering television and film scripts.

2019: Acquisition of Big Machine Records

In 2019, Ithaca Holdings, founded by Scooter Braun, acquired Big Machine Records, leading to a publicized dispute with Taylor Swift.

2020: Ithaca Holdings Sold Album Masters

In 2020, Ithaca Holdings sold the album masters to Shamrock Holdings for a reported $405 million, earning Ithaca $265 million.

April 2021: Hybe Acquires Ithaca Holdings

In April 2021, South Korean company Hybe announced that it would acquire Ithaca Holdings via its subsidiary Hybe America in a deal estimated to be around $1.05 billion. Braun became Hybe America's CEO and joined Hybe's board of directors.

2021: Became CEO of Hybe America

In 2021, Scooter Braun became the chief executive officer (CEO) of Hybe America, the North American subsidiary of South Korean entertainment company Hybe Corporation.

2021: Net Worth Exceeded $1 Billion

In 2021, the acquisition of Ithaca, Scooter Braun's holding company, brought his net worth beyond $1 billion, marking a significant financial milestone.

May 31, 2022: Met with BTS and US President Joe Biden

On May 31, 2022, Scooter Braun met with BTS and US President Joe Biden at the White House to discuss the recent rise in anti-Asian hate crimes, highlighting his involvement in social issues.

December 2023: Spoke at Rally in Tel Aviv

In December 2023, Scooter Braun spoke at a rally in Tel Aviv's Hostages Square and featured the mother of an Israeli hostage in a video posted to his Instagram, calling for the music industry to spread awareness on the issue.

2023: Net Profit from Big Machine Deal

As of 2023, Scooter Braun had netted nearly $400 million from the Big Machine deal, marking a significant financial outcome.

2023: Hybe Acquired Quality Control Music

In 2023, Hybe acquired Quality Control Music for $300 million, with Kevin “Coach K” Lee and Pierre “P” Thomas maintaining control of the label under Scooter Braun.

2023: Joined Make-A-Wish Foundation Board

In 2023, Scooter Braun joined the board of directors of the Make-A-Wish Foundation, furthering his involvement in charitable causes.

March 2024: Launched Fundraising Project with Care.org

In March 2024, Scooter Braun launched a fundraising project with Care.org and the Hostages and Missing Families Forum in Israel.

2024: Retired from Artist Management

In 2024, Scooter Braun retired from artist management to focus on his role as CEO of HYBE-America.

2024: Honored by Anti-Defamation League

In 2024, Scooter Braun was honored by the Anti-Defamation League for his role in the Nova Festival Exhibit in New York City, showcasing his commitment to social causes.