Rise to Success: Career Highlights of Scooter Braun

From career breakthroughs to professional milestones, explore how Scooter Braun made an impact.

Scooter Braun is an American businessman and former talent manager, best known for discovering Justin Bieber in 2008 and managing Ariana Grande from 2012. His success led to the creation of RBMG Records and SB Projects, both later acquired by Hybe. Braun also managed other prominent artists, including Kanye West, Demi Lovato, and J Balvin. He retired from artist management in 2024, leaving a significant mark on the music industry.

Sections (3)

Full Timeline Career & Achievements Success & Recognition

2002: Anger Management Tour

In 2002, Scooter Braun was hired to plan after-parties for the Anger Management Tour featuring Ludacris and Eminem.

2003: NBA All-Star Game Parties

In 2003, Scooter Braun organized parties for the NBA All-Star Game.

2004: Onyx Hotel Tour After-Parties

In 2004, Scooter Braun organized after-parties for Britney Spears' Onyx Hotel Tour.

2005: Ludacris and Pontiac Deal

In 2005, Scooter Braun brokered a $12 million campaign deal between Ludacris and Pontiac after leaving So So Def Records.

2007: Establishment of SB Projects

In 2007, Scooter Braun established SB Projects, an entertainment and marketing company.

2008: Discovery of Justin Bieber

In 2008, Scooter Braun discovered Justin Bieber by accidentally clicking on a YouTube video and later urged Bieber's mother to bring him to Atlanta.

2010: Ithaca Holdings Venture Capital

In 2010, Ithaca Holdings, Braun's holding company that includes SB Projects, raised $120 million in venture capital.

2011: Never Say Never Documentary

In 2011, MTV reported that 'Never Say Never', a documentary produced by Braun about Justin Bieber, was one of the highest grossing music documentaries in domestic box-office history.

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2012: Signing Ariana Grande

In 2012, Scooter Braun signed American singer Ariana Grande to his management agency.

2013: Signing of Ariana Grande

In 2013, Scooter Braun signed Ariana Grande to his management label.

2014: Executive Producer of Scorpion

From 2014 until 2018, Scooter Braun was an executive producer for the CBS drama 'Scorpion'.

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2016: Humanitarian Award at Billboard Touring Awards

In 2016, Braun received the Humanitarian Award at the Billboard Touring Awards for his philanthropic support.

2016: Bieber's Calvin Klein Endorsement

SB Projects handled Bieber's Calvin Klein endorsement for the 2016-2017 Purpose World Tour.

2017: Billboard Touring Awards Humanitarian Award

Billboard reported that as of 2017, Braun—along with his then-clients and companies—had granted more wishes for the Make-A-Wish Foundation than any other organization. He also organized Hand in Hand telethon which raised $55 million.

2017: Philanthropic Efforts

In 2017, Braun was recognized for his philanthropic efforts.

2017: One Love Manchester Benefit Concert

In 2017, with Grande, Simon Moran, and Melvin Benn, Scooter Braun organized One Love Manchester, a June 14 benefit concert in response to the Manchester Arena bombing.

2017: Bieber's Calvin Klein Endorsement

SB Projects handled Bieber's Calvin Klein endorsement for the 2016-2017 Purpose World Tour.

2018: Harry Chapin Memorial Humanitarian Award and Save the Children's Humanitarian Award

In 2018, Braun received the Harry Chapin Memorial Humanitarian Award and the Save the Children's Humanitarian Award for his philanthropic efforts in 2017.

2018: Formation of Mythos Studios

In 2018, The New York Times reported that Braun joined David Maisel to form Mythos Studios to produce comic book movie franchises.

2018: FX Orders Pilot of Dave

In 2018, Variety reported that FX ordered a pilot of 'Dave', a comedy executive-produced by Scooter Braun, starring Kevin Hart and Lil Dicky.

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July 2019: First-Look Deal with Amazon Studios

In July 2019, SB Projects signed a first-look deal with Amazon Studios.

2019: Acquisition of Big Machine Records

In 2019, Ithaca Holdings, founded by Scooter Braun, acquired Big Machine Records, which led to a dispute with Taylor Swift.

2020: Sale of Album Masters to Shamrock Holdings

In 2020, Ithaca Holdings sold the album masters to Shamrock Holdings for a reported $405 million, earning Ithaca $265 million.

April 2021: Hybe Acquisition of Ithaca Holdings

In April 2021, Hybe announced it would acquire Ithaca Holdings for $1.05 billion, and Braun became CEO of Hybe America and joined Hybe's board of directors.