Rise to Success: Career Highlights of Scooter Braun
From career breakthroughs to professional milestones, explore how Scooter Braun made an impact.
Scooter Braun is an American talent manager, entrepreneur, and record executive, currently CEO of Hybe America. He's renowned for discovering Justin Bieber in 2008, leading to the creation of RBMG Records with Usher. Braun has managed the careers of numerous high-profile artists like Ariana Grande, Kanye West and Demi Lovato. His influence spans the music and entertainment industries, marking him as a key figure in artist development and management.
2002: Planned Anger Management Tour After-Parties
In 2002, Scooter Braun was hired to plan after-parties for the Anger Management Tour in five cities.
2003: Organized NBA All-Star Game Parties
In 2003, Scooter Braun organized parties for the NBA All-Star Game.
2004: Planned Britney Spears' Onyx Hotel Tour After-Parties
In 2004, Scooter Braun organized after-parties for Britney Spears' Onyx Hotel Tour.
2005: Left So So Def Records and Brokered Pontiac Deal
In 2005, Scooter Braun left So So Def Records and brokered a $12 million campaign deal between Ludacris and Pontiac.
2007: Established SB Projects
In 2007, Scooter Braun established SB Projects, an entertainment and marketing company.
2008: Discovered Justin Bieber
In 2008, Scooter Braun discovered Justin Bieber after accidentally clicking on a YouTube video.
2010: Ithaca Holdings Raised Venture Capital
In 2010, Ithaca Holdings raised $120 million in venture capital.
2011: Produced Never Say Never Documentary
In 2011, Scooter Braun produced "Never Say Never", a documentary about Justin Bieber, which became one of the highest-grossing music documentaries.
2013: Signed Ariana Grande
In 2013, Scooter Braun signed Ariana Grande to his management label.
2014: Executive Producer of Scorpion
In 2014, Scooter Braun became an executive producer for the CBS drama Scorpion, which aired until 2018.
2016: Bieber's Calvin Klein Endorsement
In 2016, SB Projects handled television campaigns and branding for Bieber's Calvin Klein endorsement for the Purpose World Tour.
2016: Received Humanitarian Award
In 2016, Scooter Braun received the Humanitarian Award at the Billboard Touring Awards.
2017: Bieber's Calvin Klein Endorsement
In 2017, SB Projects handled tour sponsorships for Bieber's Calvin Klein endorsement for the Purpose World Tour.
2017: Organized Hand in Hand Telethon
In 2017, Scooter Braun was an organizer of Hand in Hand, a telethon which raised $55 million for hurricane relief efforts.
2017: Philanthropic Efforts
In 2017, Scooter Braun was recognized for his philanthropic efforts.
2018: Ithaca Financed GoodStory Entertainment
As of 2018, Ithaca, with $500 million under management, financed GoodStory Entertainment.
2018: FX Ordered Pilot of Dave
In 2018, FX ordered a pilot of Dave, a comedy executive-produced by Scooter Braun.
2018: Formed Mythos Studios
In 2018, Scooter Braun joined David Maisel to form Mythos Studios to produce comic book movie franchises.
2018: Received Humanitarian Awards
In 2018, Scooter Braun received the Harry Chapin Memorial Humanitarian Award and the Save the Children's Humanitarian Award for his philanthropic efforts in 2017.
July 2019: SB Projects Signed First-Look Deal with Amazon Studios
In July 2019, Scooter Braun's SB Projects signed a first-look deal with Amazon Studios.
2019: Ithaca Holdings Acquisition of Big Machine Records
In 2019, Ithaca Holdings, founded by Braun, acquired Big Machine Records, resulting in a dispute with Taylor Swift over her masters.
2019: Ithaca Acquired Big Machine Label Group
In 2019, Ithaca acquired Big Machine Label Group, including Taylor Swift's first six album masters, resulting in a public dispute.
2020: Ithaca Sold Album Masters to Shamrock Holdings
In 2020, Ithaca Holdings sold the album masters to Shamrock Holdings for $405 million.
April 2021: Hybe Announced Acquisition of Ithaca Holdings
In April 2021, Hybe announced it would acquire Ithaca Holdings via Hybe America, making Braun the CEO of Hybe America and joining Hybe's board.
2021: Net Worth Exceeded $1 Billion
In 2021, the acquisition of Ithaca Holdings brought Scooter Braun's net worth beyond $1 billion.
May 31, 2022: Braun Met with BTS and President Biden
On May 31, 2022, Scooter Braun met with BTS and US President Joe Biden at the White House to discuss anti-Asian hate crimes.
January 2023: Named Sole CEO of HYBE America
In January 2023, Scooter Braun was named the sole CEO of Hybe's American division.
August 2023: No Longer Managed Grande, Lovato, and Menzel
As of August 2023, Scooter Braun no longer managed Ariana Grande, Demi Lovato, and Idina Menzel.
2023: Braun Netted Nearly $400 Million from Big Machine Deal
As of 2023, Scooter Braun had netted nearly $400 million from the Big Machine deal.
2023: Hybe Acquired Quality Control Music
In 2023, Hybe acquired Quality Control Music for $300 million, with the original founders maintaining control under Braun.
2023: Braun Presented Visionary Award
In 2023, Scooter Braun and Clive Davis presented Hybe's Chairman Bang Si-Hyuk with the Visionary award at Billboard's Power 100 Party.
2023: Joined Board of Directors of Make-A-Wish Foundation
In 2023, Scooter Braun joined the board of directors of the Make-A-Wish Foundation.
March 2024: Launched Fundraising Project
In March 2024, Scooter Braun launched a fundraising project with Care.org and the Hostages and Missing Families Forum in Israel.
2024: Retired from Artist Management
In 2024, Scooter Braun retired from artist management to focus on his role as CEO of HYBE America.
