Rise to Success: Career Highlights of Scooter Braun

From career breakthroughs to professional milestones, explore how Scooter Braun made an impact.

Scooter Braun is an American businessman and record executive known for discovering Justin Bieber and managing other successful artists like Ariana Grande and Kanye West. He founded RBMG Records and SB Projects, the latter now part of Hybe Corporation, where he serves as a board member and senior advisor. Braun retired from artist management in 2024 after a career shaping the pop music landscape through identifying and nurturing talent.

Sections (3)

Full Timeline Career & Achievements Success & Recognition

2002: Hired to plan Anger Management Tour after-parties

In 2002, Scooter Braun was hired to plan after-parties for the Anger Management Tour in five cities, which featured Ludacris and Eminem.

2003: Organized parties for the NBA All-Star Game

In 2003, Braun organized parties for the NBA All-Star Game.

2004: Organized after-parties for Britney Spears' Onyx Hotel Tour

In 2004, Braun organized after-parties for Britney Spears' Onyx Hotel Tour.

2005: Brokered $12 Million Campaign Deal

In 2005, Braun brokered a $12 million campaign deal between Ludacris and Pontiac.

2007: Established SB Projects

In 2007, Braun established SB Projects, an entertainment and marketing company that included ventures such as Schoolboy Records.

2008: Discovery of Justin Bieber

In 2008, Scooter Braun discovered Canadian singer Justin Bieber, whose success led to the establishment of RBMG Records.

2010: Ithaca Holdings Raised $120 Million

In 2010, Ithaca Holdings, Braun's holding company that includes SB Projects, raised $120 million in venture capital.

2011: Release of Never Say Never Documentary

In 2011, MTV reported that "Never Say Never", a documentary produced by Braun about Justin Bieber, was "one of the highest grossing music documentaries in domestic box-office history".

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2013: Signed Ariana Grande

In 2013, Braun signed Ariana Grande to his management label.

2014: Executive Producer for CBS drama Scorpion

From 2014 until 2018, Braun was an executive producer for the CBS drama Scorpion.

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2016: Humanitarian Award at Billboard Touring Awards

In 2016, Braun received the Humanitarian Award at the Billboard Touring Awards for his philanthropic support of Pencils of Promise, the Make-A-Wish Foundation, and Fuck Cancer.

2016: Bieber's Calvin Klein Endorsement

In 2016, SB Projects handled television campaigns, branding, music-licensing deals, and tour sponsorships, including Bieber's Calvin Klein endorsement for the 2016-2017 Purpose World Tour.

2017: Granted Make-A-Wish Foundation wishes

Billboard reported that as of 2017, Braun—along with his then-clients and companies—had granted more wishes for the Make-A-Wish Foundation than any other organization in the history of the foundation.

2017: Bieber's Calvin Klein Endorsement Purpose World Tour

In 2017, SB Projects handled television campaigns, branding, music-licensing deals, and tour sponsorships, including Bieber's Calvin Klein endorsement for the 2016-2017 Purpose World Tour.

2017: Philanthropic efforts

In 2018, Scooter Braun received the Harry Chapin Memorial Humanitarian Award for his philanthropic efforts in 2017 and Save the Children's Humanitarian Award that year.

2018: Received humanitarian awards

In 2018, Scooter Braun received the Harry Chapin Memorial Humanitarian Award for his philanthropic efforts in 2017 and Save the Children's Humanitarian Award that year.

2018: Formed Mythos Studios

In 2018, The New York Times reported that Braun joined David Maisel to form Mythos Studios to produce comic book movie franchises.

2018: FX orders pilot of Dave

In 2018, Variety reported that FX had ordered a pilot of Dave, a comedy executive-produced by Braun that included actor Kevin Hart and rapper Lil Dicky.

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July 2019: SB Projects Signs First-Look Deal with Amazon Studios

In July 2019, SB Projects signed a first-look deal with Amazon Studios that included television and film scripts.

2019: Acquisition of Big Machine Records

In 2019, Ithaca Holdings, founded by Braun, acquired Big Machine Records, leading to a dispute with Taylor Swift.

2020: Ithaca Holdings Sold Album Masters to Shamrock Holdings

In 2020, Ithaca Holdings sold the album masters to Shamrock Holdings for a reported $405 million, earning Ithaca $265 million.

April 2021: Hybe Acquires Ithaca Holdings

In April 2021, Hybe announced that it would acquire Ithaca Holdings via the subsidiary Hybe America in a deal estimated to be around $1.05 billion, and Braun became Hybe America's CEO and joined Hybe's board of directors.

2021: Served as CEO of Hybe America

In 2021, Scooter Braun served as chief executive officer (CEO) of Hybe America, the North American subsidiary of South Korean entertainment company Hybe Corporation.

2021: Net Worth Exceeds $1 Billion

In 2021, the acquisition of Ithaca Holdings brought Braun's net worth beyond $1 billion.

December 2023: Spoke at Hostages Square in Tel Aviv

In December 2023, Scooter Braun spoke at a rally in Tel Aviv's Hostages Square, calling for awareness of Israeli hostages.

2023: Braun netted nearly $400 million from the Big Machine deal

As of 2023, Braun had netted nearly $400 million from the Big Machine deal.

2023: Hybe acquired Quality Control Music

In 2023, Hybe acquired Quality Control Music for $300 million, with Kevin “Coach K” Lee and Pierre “P” Thomas maintaining control of the label under Braun.