From career breakthroughs to professional milestones, explore how Scooter Braun made an impact.
Scooter Braun is an American talent manager, entrepreneur, and record executive, currently CEO of Hybe America. He's renowned for discovering Justin Bieber in 2008, leading to the creation of RBMG Records with Usher. Braun has managed the careers of numerous high-profile artists like Ariana Grande, Kanye West and Demi Lovato. His influence spans the music and entertainment industries, marking him as a key figure in artist development and management.
In 2002, Scooter Braun was hired to plan after-parties for the Anger Management Tour in five cities.
In 2003, Scooter Braun organized parties for the NBA All-Star Game.
In 2004, Scooter Braun organized after-parties for Britney Spears' Onyx Hotel Tour.
In 2005, Scooter Braun left So So Def Records and brokered a $12 million campaign deal between Ludacris and Pontiac.
In 2007, Scooter Braun established SB Projects, an entertainment and marketing company.
In 2008, Scooter Braun discovered Justin Bieber after accidentally clicking on a YouTube video.
In 2010, Ithaca Holdings raised $120 million in venture capital.
In 2011, Scooter Braun produced "Never Say Never", a documentary about Justin Bieber, which became one of the highest-grossing music documentaries.
In 2014, Scooter Braun became an executive producer for the CBS drama Scorpion, which aired until 2018.
In 2016, SB Projects handled television campaigns and branding for Bieber's Calvin Klein endorsement for the Purpose World Tour.
In 2016, Scooter Braun received the Humanitarian Award at the Billboard Touring Awards.
In 2017, SB Projects handled tour sponsorships for Bieber's Calvin Klein endorsement for the Purpose World Tour.
In 2017, Scooter Braun was an organizer of Hand in Hand, a telethon which raised $55 million for hurricane relief efforts.
In 2017, Scooter Braun was recognized for his philanthropic efforts.
As of 2018, Ithaca, with $500 million under management, financed GoodStory Entertainment.
In 2018, FX ordered a pilot of Dave, a comedy executive-produced by Scooter Braun.
In 2018, Scooter Braun joined David Maisel to form Mythos Studios to produce comic book movie franchises.
In 2018, Scooter Braun received the Harry Chapin Memorial Humanitarian Award and the Save the Children's Humanitarian Award for his philanthropic efforts in 2017.
In July 2019, Scooter Braun's SB Projects signed a first-look deal with Amazon Studios.
In 2019, Ithaca Holdings, founded by Braun, acquired Big Machine Records, resulting in a dispute with Taylor Swift over her masters.
In 2019, Ithaca acquired Big Machine Label Group, including Taylor Swift's first six album masters, resulting in a public dispute.
In 2020, Ithaca Holdings sold the album masters to Shamrock Holdings for $405 million.
In April 2021, Hybe announced it would acquire Ithaca Holdings via Hybe America, making Braun the CEO of Hybe America and joining Hybe's board.
In 2021, the acquisition of Ithaca Holdings brought Scooter Braun's net worth beyond $1 billion.
On May 31, 2022, Scooter Braun met with BTS and US President Joe Biden at the White House to discuss anti-Asian hate crimes.
In January 2023, Scooter Braun was named the sole CEO of Hybe's American division.
As of August 2023, Scooter Braun no longer managed Ariana Grande, Demi Lovato, and Idina Menzel.
As of 2023, Scooter Braun had netted nearly $400 million from the Big Machine deal.
In 2023, Hybe acquired Quality Control Music for $300 million, with the original founders maintaining control under Braun.
In 2023, Scooter Braun and Clive Davis presented Hybe's Chairman Bang Si-Hyuk with the Visionary award at Billboard's Power 100 Party.
In 2023, Scooter Braun joined the board of directors of the Make-A-Wish Foundation.
In March 2024, Scooter Braun launched a fundraising project with Care.org and the Hostages and Missing Families Forum in Israel.
In 2024, Scooter Braun retired from artist management to focus on his role as CEO of HYBE America.