Rise to Success: Career Highlights of Scooter Braun

From career breakthroughs to professional milestones, explore how Scooter Braun made an impact.

Scooter Braun is an American businessman and record executive notable for discovering and managing Justin Bieber and Ariana Grande. He founded RBMG Records and SB Projects, contributing to the success of numerous artists like Kanye West, Demi Lovato, and J Balvin. SB Projects is now part of Hybe, where Braun serves as a board member and senior advisor. He retired from artist management in 2024 after a successful career shaping the music industry and popular culture.

Sections (3)

Full Timeline Career & Achievements Success & Recognition

2002: Planned Anger Management Tour After-Parties

In 2002, Scooter Braun was hired to plan after-parties for each of the five cities on the Anger Management Tour, which featured Ludacris and Eminem.

2003: Organized NBA All-Star Game Parties

In 2003, Scooter Braun organized parties for the NBA All-Star Game.

2004: Organized After-Parties for Onyx Hotel Tour

In 2004, Scooter Braun organized after-parties for Britney Spears' Onyx Hotel Tour.

2005: Brokered Deal Between Ludacris and Pontiac

In 2005, Scooter Braun brokered a $12 million campaign deal between Ludacris and Pontiac after leaving So So Def Records.

2007: Established SB Projects

In 2007, Scooter Braun established SB Projects, an entertainment and marketing company.

2008: Discovered Justin Bieber

In 2008, Scooter Braun is credited with having discovered and managed Canadian singer Justin Bieber.

2010: Ithaca Holdings Raised Venture Capital

In 2010, Ithaca Holdings, Braun's holding company, raised $120 million in venture capital.

2011: Produced Never Say Never Documentary

In 2011, Scooter Braun produced "Never Say Never", a documentary about Justin Bieber, which became one of the highest-grossing music documentaries in domestic box-office history.

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2012: Managed Ariana Grande

In 2012, Scooter Braun began managing American singer Ariana Grande. Her success, along with other artists under Braun's management, led to the establishment of RBMG Records.

2013: Signed Ariana Grande

In 2013, Scooter Braun signed Ariana Grande to his management label.

2014: Executive Producer for Scorpion

From 2014 until 2018, Scooter Braun served as an executive producer for the CBS drama Scorpion.

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2016: Received Humanitarian Award

In 2016, Scooter Braun received the Humanitarian Award at the Billboard Touring Awards for his philanthropic support of Pencils of Promise, the Make-A-Wish Foundation, and Fuck Cancer.

2016: Calvin Klein Endorsement for Purpose World Tour

In 2016-2017, SB Projects handled television campaigns, branding, music-licensing deals, and tour sponsorships, including Justin Bieber's Calvin Klein endorsement for the Purpose World Tour.

2017: Calvin Klein Endorsement for Purpose World Tour

In 2016-2017, SB Projects handled television campaigns, branding, music-licensing deals, and tour sponsorships, including Justin Bieber's Calvin Klein endorsement for the Purpose World Tour.

2017: Philanthropic Efforts

In 2017, Braun was recognized for his philanthropic efforts, culminating in the 2018 Harry Chapin Memorial Humanitarian Award.

2017: Hand in Hand Telethon Organizer

In 2017, Scooter Braun helped organize Hand in Hand, a telethon which raised $55 million for relief efforts related to Hurricane Harvey and Hurricane Irma. As of 2017, Braun—along with his then-clients and companies—had granted more wishes for the Make-A-Wish Foundation than any other organization in the history of the foundation.

2018: Received Humanitarian Awards

In 2018, Scooter Braun received the Harry Chapin Memorial Humanitarian Award and the Save the Children's Humanitarian Award for his philanthropic efforts in 2017.

2018: Formed Mythos Studios with David Maisel

In 2018, The New York Times reported that Braun joined David Maisel, founding chairman of Marvel Studios, to form Mythos Studios to produce comic book movie franchises in live-action and animated formats.

2018: Executive Producer for Dave Pilot

In 2018, Variety reported that FX had ordered a pilot of Dave, a comedy executive-produced by Braun, starring Kevin Hart and Lil Dicky.

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July 2019: SB Projects First-Look Deal with Amazon Studios

In July 2019, SB Projects signed a first-look deal with Amazon Studios that included television and film scripts.

2019: Acquisition of Big Machine Records

In 2019, Ithaca Holdings, founded by Braun, acquired Big Machine Records, leading to a publicized dispute with Taylor Swift.

2019: Ithaca Acquired Big Machine Label Group

In 2019, Ithaca acquired Big Machine Label Group, including the masters to Taylor Swift's first six albums, leading to a dispute.

2020: Ithaca Sold Album Masters to Shamrock Holdings

In 2020, Ithaca Holdings sold the album masters to Shamrock Holdings for a reported $405 million, earning Ithaca $265 million.

April 2021: Hybe Acquires Ithaca Holdings

In April 2021, South Korean company Hybe announced it would acquire Ithaca Holdings for approximately $1.05 billion via its subsidiary Hybe America. Braun became Hybe America's CEO and joined Hybe's board of directors. Long-time staffers were gifted $50 million in stock from Braun's personal allotment, with artists Bieber and Grande receiving $10 million each.

2021: Appointed CEO of Hybe America

In 2021, Scooter Braun became the chief executive officer (CEO) of Hybe America, the North American subsidiary of South Korean entertainment company Hybe Corporation.

2021: Net Worth Exceeded $1 Billion

In 2021, the acquisition of Ithaca holdings brought Scooter Braun's net worth beyond $1 billion.

2023: Braun Netted Nearly $400 Million From Big Machine Deal

As of 2023, Braun had netted nearly $400 million from the Big Machine deal.

2023: Hybe Acquired Quality Control Music

In 2023, Hybe acquired Quality Control Music for $300 million, with Kevin “Coach K” Lee and Pierre “P” Thomas maintaining control of the label under Braun.