History of Scooter Braun in Timeline
Scooter Braun is an American businessman and record executive known for discovering Justin Bieber and managing other successful artists like Ariana Grande and Kanye West. He founded RBMG Records and SB Projects, the latter now part of Hybe Corporation, where he serves as a board member and senior advisor. Braun retired from artist management in 2024 after a career shaping the pop music landscape through identifying and nurturing talent.
1956: Braun's Paternal Grandparents Immigrated to the US
In 1956, Scooter Braun's paternal grandparents immigrated to the United States from Hungary.
June 18, 1981: Scooter Braun's Birth
On June 18, 1981, Scott Samuel "Scooter" Braun was born. He is an American businessman, investor, and record executive.
2002: Hired to plan Anger Management Tour after-parties
In 2002, Scooter Braun was hired to plan after-parties for the Anger Management Tour in five cities, which featured Ludacris and Eminem.
2003: Organized parties for the NBA All-Star Game
In 2003, Braun organized parties for the NBA All-Star Game.
2004: Organized after-parties for Britney Spears' Onyx Hotel Tour
In 2004, Braun organized after-parties for Britney Spears' Onyx Hotel Tour.
2005: Brokered $12 Million Campaign Deal
In 2005, Braun brokered a $12 million campaign deal between Ludacris and Pontiac.
2007: Established SB Projects
In 2007, Braun established SB Projects, an entertainment and marketing company that included ventures such as Schoolboy Records.
2008: Discovery of Justin Bieber
In 2008, Scooter Braun discovered Canadian singer Justin Bieber, whose success led to the establishment of RBMG Records.
2010: Ithaca Holdings Raised $120 Million
In 2010, Ithaca Holdings, Braun's holding company that includes SB Projects, raised $120 million in venture capital.
2011: Release of Never Say Never Documentary
In 2011, MTV reported that "Never Say Never", a documentary produced by Braun about Justin Bieber, was "one of the highest grossing music documentaries in domestic box-office history".
2012: Awarded ACLU Bill of Rights Award
In 2012, Braun was awarded an ACLU Bill of Rights award.
April 20, 2013: Appeared on the cover of Billboard
On April 20, 2013, Scooter Braun appeared on the cover of Billboard alongside Guy Oseary and Troy Carter.
2013: Signed Ariana Grande
In 2013, Braun signed Ariana Grande to his management label.
2013: Began Dating Yael Cohen
In 2013, Scooter Braun began dating Yael Cohen.
July 6, 2014: Marriage to Yael Cohen
On July 6, 2014, Scooter Braun married Yael Cohen in Whistler, British Columbia, Canada.
2014: Executive Producer for CBS drama Scorpion
From 2014 until 2018, Braun was an executive producer for the CBS drama Scorpion.
2015: Birth of First Son
In 2015, Scooter Braun and Yael Cohen had their first son.
2015: Fundraiser for Hillary Clinton
In 2015, Scooter Braun hosted a fundraiser for Hillary Clinton at his home.
2016: Humanitarian Award at Billboard Touring Awards
In 2016, Braun received the Humanitarian Award at the Billboard Touring Awards for his philanthropic support of Pencils of Promise, the Make-A-Wish Foundation, and Fuck Cancer.
2016: Bieber's Calvin Klein Endorsement
In 2016, SB Projects handled television campaigns, branding, music-licensing deals, and tour sponsorships, including Bieber's Calvin Klein endorsement for the 2016-2017 Purpose World Tour.
2016: Birth of Second Son
In 2016, Scooter Braun and Yael Cohen had their second son.
2017: Granted Make-A-Wish Foundation wishes
Billboard reported that as of 2017, Braun—along with his then-clients and companies—had granted more wishes for the Make-A-Wish Foundation than any other organization in the history of the foundation.
2017: Bieber's Calvin Klein Endorsement Purpose World Tour
In 2017, SB Projects handled television campaigns, branding, music-licensing deals, and tour sponsorships, including Bieber's Calvin Klein endorsement for the 2016-2017 Purpose World Tour.
2017: Appeared on the cover of Variety Magazine's Hitmakers
In 2017, Scooter Braun appeared on the cover of Variety magazine's Hitmakers.
2017: Philanthropic efforts
In 2018, Scooter Braun received the Harry Chapin Memorial Humanitarian Award for his philanthropic efforts in 2017 and Save the Children's Humanitarian Award that year.
2018: Birth of Daughter
In 2018, Scooter Braun and Yael Cohen had a daughter.
2018: Received humanitarian awards
In 2018, Scooter Braun received the Harry Chapin Memorial Humanitarian Award for his philanthropic efforts in 2017 and Save the Children's Humanitarian Award that year.
2018: Formed Mythos Studios
In 2018, The New York Times reported that Braun joined David Maisel to form Mythos Studios to produce comic book movie franchises.
2018: FX orders pilot of Dave
In 2018, Variety reported that FX had ordered a pilot of Dave, a comedy executive-produced by Braun that included actor Kevin Hart and rapper Lil Dicky.
July 2019: SB Projects Signs First-Look Deal with Amazon Studios
In July 2019, SB Projects signed a first-look deal with Amazon Studios that included television and film scripts.
2019: Acquisition of Big Machine Records
In 2019, Ithaca Holdings, founded by Braun, acquired Big Machine Records, leading to a dispute with Taylor Swift.
2019: Fundraiser for Kamala Harris
In 2019, Scooter Braun hosted a fundraiser for the Kamala Harris 2020 presidential campaign.
2019: Inducted into the Midem Hall of Fame
In 2019, Scooter Braun was inducted into the Midem Hall of Fame.
2020: Fundraiser for Kamala Harris Presidential Campaign
In 2019, Scooter Braun hosted a fundraiser for the Kamala Harris 2020 presidential campaign.
2020: Named to Fortune's "40 Under 40"
In 2020, Fortune named Scooter Braun to its "40 Under 40" list in media and entertainment.
2020: Ithaca Holdings Sold Album Masters to Shamrock Holdings
In 2020, Ithaca Holdings sold the album masters to Shamrock Holdings for a reported $405 million, earning Ithaca $265 million.
April 2021: Hybe Acquires Ithaca Holdings
In April 2021, Hybe announced that it would acquire Ithaca Holdings via the subsidiary Hybe America in a deal estimated to be around $1.05 billion, and Braun became Hybe America's CEO and joined Hybe's board of directors.
July 2021: Filed for Divorce
In July 2021, Scooter Braun filed for divorce from Yael Cohen.
2021: Served as CEO of Hybe America
In 2021, Scooter Braun served as chief executive officer (CEO) of Hybe America, the North American subsidiary of South Korean entertainment company Hybe Corporation.
2021: Variety's Music Mogul of the Year
In 2021, Scooter Braun was named Variety magazine's "Music Mogul of the Year."
2021: Net Worth Exceeds $1 Billion
In 2021, the acquisition of Ithaca Holdings brought Braun's net worth beyond $1 billion.
May 31, 2022: Braun met with BTS and US President Joe Biden at the White House
On May 31, 2022, Scooter Braun met with BTS and US President Joe Biden at the White House to discuss the recent rise in anti-Asian hate crimes.
September 2022: Divorce Finalized
In September 2022, Scooter Braun's divorce from Yael Cohen was finalized.
2022: Supported Rick Caruso in the Los Angeles mayoral election
In 2022, Scooter Braun supported developer Rick Caruso in the Los Angeles mayoral election.
2022: Nominated for Grammy Award
In 2022, Scooter Braun was nominated for a Grammy award for his work as a producer and songwriter on Justin Bieber's album, Justice.
December 2023: Spoke at Hostages Square in Tel Aviv
In December 2023, Scooter Braun spoke at a rally in Tel Aviv's Hostages Square, calling for awareness of Israeli hostages.
2023: Braun netted nearly $400 million from the Big Machine deal
As of 2023, Braun had netted nearly $400 million from the Big Machine deal.
2023: Braun and Clive Davis presented Hybe's Chairman Bang Si-Hyuk with the Visionary award
In 2023, Braun and Clive Davis presented Hybe's Chairman Bang Si-Hyuk with the Visionary award at Billboard's Power 100 Party.
2023: Hybe acquired Quality Control Music
In 2023, Hybe acquired Quality Control Music for $300 million, with Kevin “Coach K” Lee and Pierre “P” Thomas maintaining control of the label under Braun.
2023: Joined the board of directors of the Make-A-Wish Foundation
In 2023, Scooter Braun joined the board of directors of the Make-A-Wish Foundation.
March 2024: Launched fundraising project with Care.org and the Hostages and Missing Families Forum in Israel
In March 2024, Scooter Braun launched a fundraising project with Care.org and the Hostages and Missing Families Forum in Israel.
2024: Retirement from Artist Management
In 2024, Scooter Braun retired from artist management to focus on his role within Hybe.
2024: Honored by the Anti-Defamation League
In 2024, Scooter Braun was honored by the Anti-Defamation League for his role in the Nova Festival Exhibit in New York City.
May 2025: Swift Acquired Rights to First Six Albums
In May 2025, Taylor Swift acquired the rights to her first six albums.
2025: Braun Moved to Board Member and Senior Advisor Role at Hybe America
In 2025, Braun moved to a board member and senior advisor role at Hybe America.
2025: Partnership with Jermaine Dupri's So So Def
In 2025, Braun partnered Hybe America with Jermaine Dupri's So So Def to launch new music and cooperate on distribution and marketing.
2025: Resolution of dispute with Taylor Swift
The publicized dispute with Taylor Swift regarding the acquisition of Big Machine Records ended in 2025.
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