How Selena Gomez built a successful career. Explore key moments that defined the journey.
Selena Gomez is an American actress, singer, songwriter, producer, and businesswoman. Her career began as a child actress on Barney & Friends, followed by her breakthrough role as Alex Russo on Disney's Wizards of Waverly Place. She later signed with Hollywood Records and formed the band Selena Gomez & the Scene, releasing three albums.
In 2002, Christina Aguilera's album Stripped inspired Selena Gomez's second album, Revival.
In 2002, Selena Gomez began her acting career on the children's television series Barney & Friends, portraying the character Gianna.
In 2003, Selena Gomez had a bit part role in the film Spy Kids 3-D: Game Over.
In 2004, Selena Gomez left Barney & Friends after appearing in thirteen episodes.
In 2006, Selena Gomez appeared in "The Suite Life of Zack & Cody".
In 2006, Selena Gomez guest starred in an episode of the Disney Channel series The Suite Life of Zack & Cody.
In 2007, Selena Gomez emerged as a teen idol for her leading role as Alex Russo on the Disney Channel sitcom Wizards of Waverly Place.
In 2007, Selena Gomez had a recurring role on the Disney Channel series Hannah Montana as pop star Mikayla and auditioned for and won the lead role of Alex Russo in Wizards of Waverly Place, subsequently moving to Los Angeles.
In October 2008, Selena Gomez participated in St. Jude's Children's Hospital's "Runway For Life" in Beverly Hills, which raised over $1 million. That same month, she was named UNICEF's spokesperson for the Trick-or-Treat for UNICEF campaign.
In 2008, Selena Gomez voiced Helga in the animated film Horton Hears a Who! and starred as Mary Santiago in the teen musical comedy film Another Cinderella Story. She also contributed three songs to the latter's soundtrack, including "Tell Me Something I Don't Know", and recorded "Fly to Your Heart" for Tinker Bell.
In 2008, Selena Gomez was involved in the UR Votes Count campaign, which encouraged teenagers to learn more about presidential candidates Barack Obama and John McCain.
In June 2009, Selena Gomez, along with Demi Lovato, starred in the Disney Channel film Princess Protection Program and recorded the song "One and the Same" for the film's soundtrack.
In August 2009, Selena Gomez, at the age of 17, became the youngest UNICEF ambassador.
In September 2009, Selena Gomez & the Scene released their debut studio album, Kiss & Tell.
From 2009 to 2012, Selena Gomez was involved in "Disney's Friends for Change", and appeared in its public service announcements.
In 2009, Gomez was appointed UNICEF ambassador and has played an active role in advocating for the world's "most vulnerable children" by participating in several campaigns, events, and initiatives on behalf of the organization.
In 2009, Selena Gomez & the Scene released their debut album, Kiss & Tell.
In 2009, Selena Gomez became the ambassador of DoSomething and was involved with RAISE Hope For Congo, raising funds for the war-torn African country to raise awareness of conflict minerals and sexual crimes and violence committed against women and girls in the Congo.
In 2009, Selena Gomez was named spokesperson for UNICEF's Trick-or-Treat campaign for the second consecutive year, aiming to raise US$1 million. She participated in a celebrity auction and hosted a live web cast series on Facebook to support the campaign.
From 2010 to 2013, Selena Gomez has conducted and organized three charity concerts to help UNICEF provide children around the world with life-saving therapeutic foods, medicines, clean water, education, and immunization.
In 2010, Selena Gomez & the Scene released their second album, A Year Without Rain.
In 2010, Selena Gomez returned as the UNICEF spokesperson for the 60th anniversary of the Trick-or-Treat for UNICEF campaign. She and the Scene held a benefit concert, donating all proceeds to the campaign. With Gomez's help, UNICEF raised $4 million.
In 2010, Selena Gomez starred in Ramona and Beezus and Selena Gomez & the Scene released their second studio album A Year Without Rain.
Since 2010, a wax figure of Selena Gomez has been exhibited at Madame Tussauds Wax Museums in multiple cities.
In February 2011, Selena Gomez traveled to Chile to meet with families of the UNICEF-supported "Programa Puente", which helped families better understand and develop skills to deal with early childhood education, development, and other issues related to raising children.
On July 14, 2011, Selena Gomez signed a license agreement with Adrenalina to develop, manufacture, and distribute her own fragrance.
From 2011, Selena Gomez had a streak of 16 consecutive top 40 hits on the Billboard Hot 100 until 2018, which was the longest active run of any artist according to Billboard.
In 2011, Selena Gomez & the Scene released their third album, When the Sun Goes Down.
In 2011, Selena Gomez starred in the comedy film Monte Carlo, hosted the MuchMusic Video Awards in June, and the MTV Europe Music Awards in November.
In January 2012, Selena Gomez confirmed that she would be taking a break from music, placing Selena Gomez & the Scene on hiatus, which eventually became a permanent split.
In April 2012, Selena Gomez advocated for the global "Sound the Alarm" campaign on Facebook and Twitter, and recorded a public announcement encouraging young people to donate $10 via text message to prevent the death of a million children from malnutrition in the Sahel Region of West and Central Africa.
In April 2012, Selena Gomez was named ambassador to the Ryan Seacrest Foundation. The year before, Selena Gomez made an appearance at The Children's Hospital of Philadelphia during a Ryan Seacrest Foundation broadcast from the hospital's multimedia center.
In 2012, Selena Gomez starred in the exploitation film Spring Breakers, alongside James Franco, Vanessa Hudgens, Ashley Benson and Rachel Korine. The film premiered in September at the 69th Venice International Film Festival.
In 2012, Wizards of Waverly Place officially ended its run on the Disney Channel after four seasons.
In April 2013, Selena Gomez released "Come & Get It", the lead single from her upcoming solo debut album. The song was her first top-ten hit on the U.S. Billboard Hot 100.
In August 2013, Selena Gomez embarked on her Stars Dance Tour, performing in North America and Europe.
In December 2013, Selena Gomez canceled the Australian and Asian legs of her Stars Dance Tour, announcing a hiatus to spend time with family.
From 2010 to 2013, Selena Gomez has conducted and organized three charity concerts to help UNICEF provide children around the world with life-saving therapeutic foods, medicines, clean water, education, and immunization.
In 2013, Selena Gomez appeared in "Girl Rising" and "The Wizards Return: Alex vs. Alex".
In 2013, Selena Gomez released her EDM-infused debut solo album, Stars Dance, which featured the top-ten single "Come & Get It".
In 2013, Selena Gomez released her second fragrance, Vivamore by Selena Gomez, and also created her own collection of nail polish colors for Nicole by OPI.
In 2013, Selena Gomez starred in the action thriller Getaway, which was a critical and commercial failure. Also in 2013, she served as executive producer and starred in the television special The Wizards Return: Alex vs. Alex on the Disney Channel.
In April 2014, Selena Gomez fired her mother and stepfather as her managers and signed with WMA and Brillstein companies.
In December 2014, Selena Gomez officially parted ways with Hollywood Records and signed with Interscope Records.
In February 2015, Selena Gomez collaborated with German DJ Zedd on "I Want You to Know", which debuted at number-seventeen in the U.S.
In October 2015, Selena Gomez released her second studio album, Revival, which received positive reviews and debuted at number one on the U.S. Billboard 200.
In 2015, Selena Gomez made a cameo appearance in Adam McKay's film The Big Short.
In 2015, Selena Gomez released her second solo album, Revival, which included the songs "Good for You", "Same Old Love", and "Hands to Myself".
In 2015, Selena Gomez signed a $3 million endorsement deal with Pantene.
In 2015, Selena Gomez was honored with the Chart-Topper Award at the Billboard Women in Music event.
In November 2018, Gomez became Spotify's most-streamed artist with 46 million monthly listeners despite not releasing a new album since 2015.
In January 2016, Selena Gomez starred in The Fundamentals of Caring, which premiered at the Sundance Film Festival and received a positive critical response.
In May 2016, Selena Gomez embarked on her worldwide Revival Tour, aiming for a more personal and less choreographed show.
In June 2016, Selena Gomez co-authored a "love letter" during pride month for Billboard's 30 Days of Pride and collaborated with other artists for the charity single "Hands" to support victims of the Pulse nightclub shooting.
In August 2016, Selena Gomez canceled the European and South American legs of her Revival Tour due to anxiety, panic attacks, and depression caused by her lupus.
In 2016, "We Don't Talk Anymore" with Charlie Puth became the most-viewed music video published on YouTube.
In 2016, Selena Gomez appeared in "The Fundamentals of Caring" and "Neighbors 2: Sorority Rising".
In 2016, Selena Gomez featured on Charlie Puth's successful single "We Don't Talk Anymore" and had a supporting role in James Franco's film In Dubious Battle.
In 2016, Selena Gomez starred in the film The Fundamentals of Caring.
In 2016, the music video for "We Don't Talk Anymore" was the most-viewed music video published on YouTube.
In February 2017, Selena Gomez and Kygo released their collaboration, "It Ain't Me", which reached the top ten of major music charts worldwide.
In March 2017, Selena Gomez served as executive producer for the series adaptation of the novel Thirteen Reasons Why, which premiered on Netflix and drew controversy.
As of May 2017, Selena Gomez had sold 24.3 million songs in the United States.
In May 2017, Selena Gomez released the single "Bad Liar", accompanied by a vertical music video exclusively on Spotify. The song was critically acclaimed and was ranked the best song of 2017 by Billboard. It also received positive reviews for Gomez's vocals, lyrics, and sample usage.
In 2017, Selena Gomez became the face of Coach, releasing the "Selena Grace" line of handbags and the Coach X Selena Gomez collection. She also signed a $30 million contract with Puma, launching the SG x PUMA Strong Girl collection.
In 2017, Selena Gomez executive produced the television series "13 Reasons Why".
In 2017, during her partnership with Coach, Selena Gomez participated in activities with Step Up, an organization that supports girls in under-resourced communities to pursue an education.
In March 2021, Selena Gomez's Revelación EP had the largest sales week for a Latin album by a woman since Shakira's El Dorado in 2017.
Billboard included Selena Gomez in its list of Greatest of All Time Pop Songs Artists in 2018, ranking her at number 31.
In 2018, 13 Reasons Why was the most-watched original streaming series.
In 2018, the song "It Ain't Me" received a nomination for Top Dance/Electronic Song at the Billboard Music Awards.
In January 2019, Selena Gomez was featured on Julia Michaels's song "Anxiety", marking a collaboration between the two artists.
On October 1, 2019, Selena Gomez wrote an op-ed for Time, explaining her involvement with the Netflix docuseries Living Undocumented after being approached in 2017, and her connection to the subject matter due to her own family's struggles.
In October 2019, Selena Gomez served as an executive producer for the Netflix docuseries Living Undocumented, which follows eight undocumented families in America. The docuseries was critically acclaimed and was nominated for a News and Documentary Emmy Award.
On October 23, 2019, Selena Gomez released "Lose You to Love Me" as the lead single from her third studio album. The following day, she surprise-released the album's promotional single, "Look at Her Now".
In December 2019, Selena Gomez traveled to Kenya to meet the local community and visit schools built by WE Charity. Also, during the 2019–20 Australian bushfire season, Selena Gomez donated US$3 million to fight Australia wildfires and urged followers to do the same.
In 2019, Billboard named Selena Gomez one of the 100 most successful artist of the 2010s, ranking her at number 38.
In 2019, Selena Gomez appeared in "The Dead Don't Die" and "A Rainy Day in New York". She also executive produced the television series "Living Undocumented".
In 2019, Selena Gomez received the McLean Award for her mental health advocacy efforts.
In 2019, Selena Gomez starred in the film The Dead Don't Die and produced the series Living Undocumented.
On January 10, 2020, Selena Gomez released her album Rare, which debuted atop the US Billboard 200, earning 112,000 album-equivalent units in its first week. It became her third consecutive number-one album in the US, and topped the charts in Australia, Canada, and several other territories.
In January 2020, Selena Gomez voiced a giraffe in the adventure film Dolittle, directed by Stephen Gaghan.
In February 2020, due to high fan demand, Selena Gomez released the song "Feel Me" which she previously added to the setlist of her Revival Tour.
In April 2020, Selena Gomez became an owner and investor of the ice cream brand Serendipity.
In April 2020, Selena Gomez released the deluxe edition of her album Rare, featuring the single "Boyfriend".
In June 2020, Selena Gomez was featured in a remix of Trevor Daniel's song, "Past Life".
In June 2020, the series 13 Reasons Why ended after four seasons.
In September 2020, Selena Gomez executive produced the romantic comedy The Broken Hearts Gallery, which was released to positive reviews.
In September 2020, Selena Gomez launched her own makeup and cosmetics brand, Rare Beauty, promoting inclusivity and mental health initiatives.
In 2020, Selena Gomez founded the cosmetic company Rare Beauty and non-profit Rare Impact Fund and appeared in Time 100.
In March 2021, Selena Gomez released her first Spanish-language project, an EP titled Revelación. The record blends reggaeton, latin pop, R&B genres with urbano elements. It debuted at number twenty-two in the US, shifting 23,000 equivalent album units in its first week of release, marking the largest sales week for a Latin album by a woman at the time, since Shakira's El Dorado in 2017. It also debuted atop the Billboard Top Latin Albums chart, becoming the first album by a woman to do so, also since 2017's El Dorado. The EP received universal acclaim and was nominated for Best Latin Pop Album at the 64th Annual Grammy Awards.
In May 2021, Selena Gomez participated in the VAX Live: The Concert to Reunite the World, promoting the distribution of COVID-19 vaccines worldwide.
In June 2021, Selena Gomez signed a UNICEF open letter urging the G7 "to donate more coronavirus vaccines to the international COVAX initiative."
In July 2021, Selena Gomez released a swimwear line with La'Mariette.
In August 2021, Only Murders in the Building, starring and executive produced by Selena Gomez alongside Steve Martin and Martin Short, premiered on Hulu, setting the record for the most-watched comedy premiere in the platform's history.
In 2021, Selena Gomez appeared in "Only Murders in the Building".
In 2021, Vulture ranked Selena Gomez third on its "Disney and Nickelodeon Stars Gone Pop" list, noting her as a likable star and one of the few child stars with a successful music career as an adult.
In 2021, over the first two seasons of the show Selena + Chef, $360,000 was raised for nonprofit organizations.
Since 2021, Selena Gomez has played a lead role in Only Murders in the Building.
In May 2022, MTV partnered with Selena Gomez and the Rare Impact Fund by Rare Beauty to host the Mental Health Youth Action Forum at the White House.
In May 2022, Selena Gomez collaborated with Our Place on a cookware line, the Summer Collection.
In May 2022, Serendipity Brands, of which Gomez is a co-owner and investor, donated $1 from every ice cream pint and product sold to the Rare Impact Fund.
In September 2022, Selena + Chef, hosted and executive produced by Selena Gomez, concluded its fourth season. The show received positive reviews and was nominated for Outstanding Culinary Series at the 50th Daytime Emmy Awards.
In November 2022, the Alek Keshishian-directed documentary film, Selena Gomez: My Mind & Me, premiered at the AFI Fest and was released on Apple TV+ and in select movie theaters two days later. The film received positive reviews, particularly for its transparency regarding mental health.
In December 2022, Gomez donated exclusive items to the 2nd Annual ASCAP Foundation, which supports music education and talent development programs across the US.
As of 2022, Selena Gomez is one of the most-streamed artist of all time, having amassed 45 billion streams globally.
From 2022 to 2024, Selena Gomez was consecutively included in The Hollywood Reporter's Power 100 list as one of the most powerful women in entertainment.
In 2022 alone, Rare Beauty sold US$70 million worth of liquid blush (over 3.1 million units).
In 2022, Billboard ranked "Love You like a Love Song" as the biggest song that peaked at number twenty-two.
In 2022, Selena Gomez reprised her voice role as Mavis and served as an executive producer for Hotel Transylvania: Transformania, released on Amazon Prime Video in January. She also collaborated with Coldplay on "Let Somebody Go", released as a single in February, and hosted an episode of Saturday Night Live in May.
In 2022, Selena Gomez was honored with the Mental Health Innovations Award for Excellence in Mental Health Advocacy by the Stanford Healthcare Innovation Lab, and also received the Morton E. Ruderman Award in Inclusion by the Ruderman Family Foundation.
In 2022, Selena Gomez was named the number one positive influencer on social media.
In May 2023, Food Network ordered two projects to be hosted by Selena Gomez: Selena + Chef: Home for the Holidays (2023), a four-part holiday special, and Selena + Restaurant, an interactive cooking series co-hosted with Raquelle Stevens.
In June 2023, Selena Gomez released a second edition of the cookware line with Our Place.
As of August 2023, Selena Gomez had sold 3.6 million albums in the US, and shifted more than 11.5 million album-equivalent units.
In October 2023, Selena Gomez signed an Artist4Ceasefire letter calling for an immediate cease-fire in Gaza.
In December 2023, Selena Gomez attended Ramy Youssef's fundraiser for Gaza.
From 2023 to 2024, Gomez and Sephora donate all 100 percent of global Rare Beauty sales to the Rare Impact Fund in honor of World Mental Health Day.
In 2023, Selena Gomez and her cosmetics brand Rare Beauty participated in the 53rd annual Los Angeles Pride Parade, and her Rare Impact Fund donated funds for The Trevor Project and Trans Lifeline.
In 2023, the remix of Rema's song "Calm Down" featuring Selena Gomez achieved international success. It peaked at number three on the Billboard Global 200 and became Gomez's ninth top-ten in the US, peaking at number three; and her second number-one in Canada, spending nine weeks atop the Canadian Hot 100. The song received numerous accolades and broke several chart records, becoming the longest-charting song in the top 10 and overall on the Pop Airplay chart. According to the International Federation of the Phonographic Industry (IFPI), "Calm Down" was the second best-selling song of 2023 globally. Billboard named it Gomez's biggest Hot 100 hit.
In January 2024, Selena Gomez expressed a preference for acting over music and indicated she plans to release only "one more album". She initially felt too old for the pop-star life, but later clarified that music would remain part of her career.
In April 2024, Selena Gomez was a speaker at the Time 100 Summit, discussing mental health protection and social media.
On May 1, 2024, Selena Gomez held a special event dedicated to mental health awareness called the Rare Beauty Summit. U.S. Surgeon General Vice Admiral Vivek Murthy joined her at this event, praising Gomez for the Rare Impact Fund and for promoting self-acceptance and healing.
As of May 2024, Rare Beauty is valued at $2 billion and is one of the best-selling brands at Sephora.
In May 2024, Selena + Gomez's cooking series Selena + Restaurant, co-hosted with Raquelle Stevens, premiered.
As of August 2024, Only Murders in the Building, starring and executive produced by Selena Gomez, is the most-watched original comedy series on Hulu.
As of September 2024, Selena Gomez is the most-followed woman globally on social media platforms.
As of September 2024, the Rare Impact Fund had raised over $16 million since 2020, and distributed grants to support 26 mental health-focused organizations across five continents.
In September 2024, it was reported that Selena Gomez had become a billionaire, with an estimated net worth of $1.3 billion, largely due to Rare Beauty.
On October 29, 2024, Wizards Beyond Waverly Place premiered on Disney Channel and Disney+. Selena Gomez guest-starred, reprising her role as Alex Russo, and also executive produced the series. Her performance was positively received.
From 2022 to 2024, Selena Gomez was consecutively included in The Hollywood Reporter's Power 100 list as one of the most powerful women in entertainment.
In 2024, Selena Gomez appeared in "Emilia Pérez" and "Wizards Beyond Waverly Place".
Rare Beauty was named as Time's most influential company of 2024.
In January 2025, Selena Gomez volunteered to help distribute basic necessities during the 2025 Southern California wildfires and, with Rare Beauty, donated to the Los Angeles Fire Department Foundation and World Central Kitchen. Additionally, proceeds from sales of products during the fifth anniversary pop-up of her album, Rare, were sent to fight the wildfires.
In February 2025, Selena Gomez and Benny Blanco's collaboration "Talk" was previewed as the soundtrack to an Apple advertisement for the IPhone 16e.
On March 21, 2025, Selena Gomez and Benny Blanco released the collaborative album, and her fourth studio album, I Said I Love You First. The album debuted at number two on the Billboard 200.
In 2025, Selena Gomez appeared in "Wizards Beyond Waverly Place".
In 2025, Selena Gomez released her fourth album, I Said I Love You First, with Benny Blanco.
Selena Gomez was ranked at number 30 on Billboard's 2025 "Top 100 Women Artists of the 21st Century" list.
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