Discover the career path of Bruce Willis, from the first major opportunity to industry-changing achievements.
Bruce Willis is a retired American actor renowned for his role as John McClane in the Die Hard franchise, establishing him as an action hero. He initially gained prominence with the TV series Moonlighting (1985-1989) and has starred in over one hundred films. His career spanned several decades, making him a significant figure in the entertainment industry.
In 2000, Bruce Willis and Arnold Rifkin started a motion picture production company called Cheyenne Enterprises.
In 2002, Bruce Willis purchased 12,000 boxes of Girl Scout cookies, suggested by his daughter Tallulah, and donated them to sailors aboard USS John F. Kennedy and other troops stationed throughout the Middle East.
In 2003, Bruce Willis visited Iraq as part of a USO tour, performing for the troops with his band, The Accelerators.
In 2007, Bruce Willis left Cheyenne Enterprises, his motion picture production company, to be run solely by Arnold Rifkin after the release of Live Free or Die Hard.
In 2009, Bruce Willis became the international face of Belvedere SA's Sobieski Vodka in exchange for 3.3% ownership in the company.
On October 12, 2013, Bruce Willis hosted Saturday Night Live with Katy Perry as the musical guest.
In 2018, Bruce Willis became the brand ambassador of the Hungarian brand Hell Energy Drink.
In 2021, The Golden Raspberry Awards created a dedicated category, Worst Bruce Willis Performance in a 2021 Movie, for Willis's roles in eight films released that year, acknowledging the decline in his performance in low-budget films.
In 2021, during the production of Out of Death, Bruce Willis had difficulties on set including appearing confused, needing to be fed lines through an earpiece, and having his role significantly reduced due to concerns about his cognitive state.
On March 30, 2022, Bruce Willis's family announced his retirement due to a diagnosis of aphasia, a language disorder.
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