Career Timeline of Bruce Willis: Major Achievements and Milestones

Discover the career path of Bruce Willis, from the first major opportunity to industry-changing achievements.

Walter Bruce Willis, a retired American actor, gained prominence for his role in the television series Moonlighting and solidified his status as an action hero through his portrayal of John McClane in the Die Hard film series. He has starred in over a hundred films, becoming a recognizable figure in the entertainment industry. Willis retired from acting due to a diagnosis of aphasia.

Sections (4)

Full Timeline Early Life & Education Career & Achievements Challenges & Struggles

2000: Cheyenne Enterprises Started

In 2000, Bruce Willis and Arnold Rifkin started a motion picture production company called Cheyenne Enterprises.

2002: Donation of Girl Scout Cookies to Troops

In 2002, Bruce Willis purchased 12,000 boxes of Girl Scout cookies at the suggestion of his daughter Tallulah, and donated them to sailors aboard USS John F. Kennedy and other troops stationed throughout the Middle East.

2003: USO Tour in Iraq

In 2003, Bruce Willis visited Iraq as part of the USO tour, singing to the troops with his band, The Accelerators.

2007: Departure from Cheyenne Enterprises

In 2007, Bruce Willis left Cheyenne Enterprises, his motion picture production company, to be run solely by Arnold Rifkin after Live Free or Die Hard.

2009: Face of Sobieski Vodka

In 2009, Bruce Willis signed a contract to become the international face of Belvedere SA's Sobieski Vodka in exchange for 3.3% ownership in the company.

October 12, 2013: Hosting Saturday Night Live

On October 12, 2013, Bruce Willis hosted Saturday Night Live with Katy Perry as the musical guest.

July 29, 2018: Comedy Central Roast

On July 29, 2018, Bruce Willis was the subject of a roast by Comedy Central.

2018: Brand ambassador of Hell Energy Drink

In 2018, Bruce Willis became the brand ambassador of the Hungarian brand Hell Energy Drink.

2021: Worst Bruce Willis Performance in a 2021 Movie

In 2021, The Golden Raspberry Awards created a dedicated category, the Worst Bruce Willis Performance in a 2021 Movie, for Willis's roles in eight films released that year, due to the number of low-budget films he starred in.