Career Timeline of Bruce Willis: Major Achievements and Milestones

Discover the career path of Bruce Willis, from the first major opportunity to industry-changing achievements.

Bruce Willis is a retired American actor renowned for his leading role in the television series Moonlighting and his extensive film career. He achieved widespread recognition as an action hero, particularly for his iconic portrayal of John McClane in the Die Hard film franchise. Willis has starred in over one hundred films, solidifying his status as a prominent figure in the entertainment industry.

Sections (4)

Full Timeline Early Life & Education Career & Achievements Challenges & Struggles

2000: Started Cheyenne Enterprises

In 2000, Bruce Willis and Arnold Rifkin started a motion picture production company called Cheyenne Enterprises.

2002: Girl Scout Cookies Donation

In 2002, Bruce Willis purchased 12,000 boxes of Girl Scout cookies, suggested by his daughter Tallulah, to send to troops stationed throughout the Middle East and sailors aboard USS John F. Kennedy.

2003: USO Tour in Iraq

In 2003, Bruce Willis visited Iraq as part of the USO tour, singing to the troops with his band, The Accelerators.

2007: Left Cheyenne Enterprises

In 2007, Bruce Willis left Cheyenne Enterprises to be run solely by Arnold Rifkin after Live Free or Die Hard.

2009: Face of Sobieski Vodka

In 2009, Bruce Willis signed a contract to become the international face of Belvedere SA's Sobieski Vodka in exchange for 3.3% ownership in the company.

October 12, 2013: Hosting Saturday Night Live

On October 12, 2013, Bruce Willis hosted Saturday Night Live with Katy Perry as the musical guest.

July 29, 2018: Comedy Central Roast

On July 29, 2018, Bruce Willis was the subject of a roast by Comedy Central.

2018: Brand Ambassador for Hell Energy Drink

In 2018, Bruce Willis became the brand ambassador of the Hungarian brand Hell Energy Drink.

March 30, 2022: Retirement Announcement

On March 30, 2022, Bruce Willis's family announced his retirement due to a diagnosis of aphasia, a language disorder. The Golden Raspberry Awards retracted its Willis category.