Career Timeline of Bruce Willis: Major Achievements and Milestones

Discover the career path of Bruce Willis, from the first major opportunity to industry-changing achievements.

Walter Bruce Willis is a retired American actor renowned for his leading role in the comedy-drama series *Moonlighting* (1985-1989). He solidified his status as an action hero through his portrayal of John McClane in the *Die Hard* franchise (1988-2013) and has appeared in over one hundred films throughout his career. Willis's work spans various genres, but he is particularly known for his action roles.

Sections (4)

Full Timeline Early Life & Education Career & Achievements Challenges & Struggles

2000: Cheyenne Enterprises Founded

In 2000, Bruce Willis and Arnold Rifkin started a motion picture production company called Cheyenne Enterprises.

2002: Girl Scout Cookie Donation

In 2002, Bruce Willis purchased 12,000 boxes of Girl Scout cookies, suggested by his daughter Tallulah, and distributed them to sailors aboard USS John F. Kennedy and other troops stationed throughout the Middle East.

2003: USO Tour in Iraq

In 2003, Bruce Willis visited Iraq as part of the USO tour, singing to the troops with his band, The Accelerators.

August 17, 2006: Support for Israel in Los Angeles Times Advertisement

On August 17, 2006, Bruce Willis was named in a Los Angeles Times advertisement that condemned Hamas and Hezbollah and supported Israel in the 2006 Israel-Lebanon war.

2006: Views on Intervention in Colombia

In 2006, Bruce Willis stated that the United States should intervene more extensively in Colombia to end drug trafficking.

2007: Departure from Cheyenne Enterprises

In 2007, Bruce Willis left Cheyenne Enterprises, his motion picture production company, to be run solely by Arnold Rifkin after Live Free or Die Hard.

2009: Sobieski Vodka Endorsement

In 2009, Bruce Willis signed a contract to become the international face of Belvedere SA's Sobieski Vodka in exchange for 3.3% ownership in the company.

October 12, 2013: Hosting Saturday Night Live

On October 12, 2013, Bruce Willis hosted Saturday Night Live, with Katy Perry as the musical guest.

July 29, 2018: Comedy Central Roast

On July 29, 2018, Bruce Willis was the subject of a roast by Comedy Central.

2018: Hell Energy Drink Ambassador

In 2018, Bruce Willis became the brand ambassador of the Hungarian brand Hell Energy Drink.

2021: Worst Bruce Willis Performance in a 2021 Movie

In 2021, The Golden Raspberry Awards created a dedicated category, the Worst Bruce Willis Performance in a 2021 Movie, for Willis's roles in eight films released that year, due to his many low-budget films.

2021: Difficulties on set of Out of Death

In 2021, during the production of 'Out of Death,' Bruce Willis displayed confusion and required assistance with his lines, leading to script revisions and an abbreviated filming schedule.