Career Timeline of Bruce Willis: Major Achievements and Milestones

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Bruce Willis

Discover the career path of Bruce Willis, from the first major opportunity to industry-changing achievements.

Bruce Willis is a retired American actor known for his roles in both comedic and action genres. He rose to prominence with the TV series *Moonlighting* and solidified his fame as an action star playing John McClane in the *Die Hard* film franchise. With a career spanning over a hundred films, Willis is a recognizable figure in Hollywood.

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1988: Campaigns for Michael Dukakis

In 1988, Bruce Willis and then-wife Demi Moore campaigned for then Democratic Massachusetts governor Michael Dukakis's presidential campaign.

1992: Supports George H. W. Bush

In the 1992 presidential election, Bruce Willis supported President George H. W. Bush for reelection and was an outspoken critic of Bill Clinton.

2000: Supports George W. Bush

Bruce Willis was an invited speaker at the 2000 Republican National Convention, and supported George W. Bush that year.

2000: Starts Cheyenne Enterprises

In 2000, Bruce Willis and his business partner Arnold Rifkin started a motion picture production company called Cheyenne Enterprises.

2002: Girl Scout Cookies Donation

In 2002, Bruce Willis purchased 12,000 boxes of Girl Scout cookies, suggested by his daughter Tallulah, to send to sailors aboard USS John F. Kennedy and other troops stationed throughout the Middle East.

2003: USO Tour in Iraq

In 2003, Bruce Willis visited Iraq as part of the USO tour, singing to the troops with his band, The Accelerators.

August 17, 2006: Support for Israel

On August 17, 2006, Bruce Willis was named in a Los Angeles Times advertisement that condemned Hamas and Hezbollah and supported Israel in the 2006 Israel-Lebanon war.

2006: Views on US Intervention in Colombia

In 2006, Bruce Willis stated that the United States should intervene more extensively in Colombia to end drug trafficking. He also expressed support for increased salaries for teachers and police officers, and disappointment in the United States foster care system and its treatment of Native Americans. Bruce Willis also supported gun rights.

June 2007: Republican Ideologies

In several June 2007 interviews, Bruce Willis declared that he maintains some Republican ideologies.

2007: Leaves Cheyenne Enterprises

In 2007, Bruce Willis left Cheyenne Enterprises, leaving Arnold Rifkin as the sole operator, after the release of Live Free or Die Hard.

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2009: Sobieski Vodka Endorsement

In 2009, Bruce Willis signed a contract to become the international face of Belvedere SA's Sobieski Vodka in exchange for 3.3% ownership in the company.

2012: Negative Opinion of Mitt Romney

In the 2012 presidential election, Bruce Willis said that he had a negative opinion of Mitt Romney.

October 12, 2013: Hosts Saturday Night Live

On October 12, 2013, Bruce Willis hosted Saturday Night Live, with Katy Perry as the musical guest.

July 29, 2018: Comedy Central Roast

On July 29, 2018, Bruce Willis was the subject of a roast by Comedy Central.

2018: Hell Energy Drink Brand Ambassador

In 2018, Bruce Willis became the brand ambassador of the Hungarian brand Hell Energy Drink.

March 30, 2022: Retirement Announcement

On March 30, 2022, Bruce Willis's family announced his retirement due to aphasia diagnosis.