In 2011, Mars appears in two commercials for Bench as part of their clothing line "Bench On Mars" and "Bruno Mars Gets Khaki in Bench". He and model Joan Smalls were photographed in 1950s influenced suits in Puerto Rico as part of the clothing line "La Isla Bonita" for Vogue. In 2012, Mars decided to invest in Chromatik, which makes digital versions of sheet music for the web and iPad. Mars said: "I love that Chromatik will bring better music education into schools" ... "[a]nd I'm happy to be a part of it." In 2013, Mars tweeted a picture of himself using an electronic cigarette. A press release was published reporting Mars' investment in the NJOY Electronic Cigarette Company, "in order to quit smoking for his mother", as the singer "believes in the product and the company's mission."
Peter Gene Hernandez (born October 8, 1985), known professionally as Bruno Mars, is an American singer, songwriter, record producer, musician, and dancer. He is known for his stage performances, retro showmanship, and for performing in a wide range of musical styles, including pop, R&B, funk, soul, reggae, hip hop, disco and rock. Mars is accompanied by his band, the Hooligans, who play a variety of instruments, such as electric guitar, bass, piano, keyboards, drums, and horns, and also serve as backup singers and dancers.
Peter Gene Hernandez was born on October 8, 1985, in Honolulu, Hawaii, to Peter Hernandez and Bernadette San Pedro Bayot, and was raised in the Waikiki neighborhood of Honolulu. His father is of half Puerto Rican and half Ashkenazi Jewish descent (from Ukraine and Hungary), and is originally from Brooklyn, New York. His mother emigrated from the Philippines to Hawaii, and was of Filipina and some Spanish ancestry. His parents met while performing in a show in which his mother was a hula dancer and his father played percussion. At the age of two, he was nicknamed "Bruno" by his father because of his resemblance to professional wrestler Bruno Sammartino.
Mars is one of six children and came from a musical family which exposed him to a diverse mix of music genres, including first and foremost Rock and Roll, and later reggae, rock, hip hop, and R&B. His mother was both a singer and a dancer, and his father performed Little Richard rock and roll music, which inspired him as a young child. Mars' uncle was an Elvis impersonator, and also encouraged three-year-old Mars to perform songs on stage by that artist and Michael Jackson. At the age of four, Mars began performing five days a week with his family's band, The Love Notes, and became known in Hawaii for his impersonation of Elvis Presley. When he was five he urinated himself during a performance of Elvis' "Can't Help Falling in Love" (1961), which led his parents to think they could be making a mistake. However, Mars never wavered. In 1990, Mars was featured in the Hawaiian tabloid shopper MidWeek as "Little Elvis" and performed in the halftime show of the 1990 Aloha Bowl.
In 1992, he appeared in a cameo role in the film Honeymoon in Vegas and was interviewed by Pauly Shore on MTV. When Mars was six years old, he was featured on The Arsenio Hall Show and throughout grade school, he performed with his family's band, two shows a night, covering Frankie Lymon and Little Anthony. When he was a child he had a small version of a drum set, guitar, piano and some percussion and learned to play the instruments. By age 12, his parents divorced, thus ending The Love Notes act. His father's various businesses, ranging from temporary-tattoo parlors to memorabilia shops, failed. Consequently, there was no longer a steady source of income. He moved out of his parents' house along with his brother and father. They lived in the "slums of Hawaii", on the back of a car, on rooftops, and in an abandoned bird zoo, Paradise Park, where Mars' father worked before it closed. Mars transferred schools and was bullied initially, but he became popular in his last school days.
On January 28, 2014, Demetrius Orlandus Proctor filed a lawsuit, claiming he holds the copyright for the Travie McCoy and Mars' track "Billionaire". Proctor claimed he owned the copyright to the music and lyrics of the track since March 31, 2011, though the song was released a year before. As evidence, Proctor has submitted a United States Copyright Office registration certificate for "Frisky Vol. 1 to 30 (Tapes)", issued in 2000. Proctor accused McCoy and Mars of "willful and intentional" infringement of copyright, seeking the destruction of all copies of the recording. Proctor claims he has exclusive rights to reproduce and distribute the song.
After Mars' sister in Los Angeles, California played his demo for Mike Lynn (the head of A&R at Dr. Dre's Aftermath Entertainment record label), Lynn summoned Mars to Los Angeles. In 2003, shortly after graduating from high school at the age of 17, Mars moved to Los Angeles to pursue a musical career. At that time, he lived on Mansfield Avenue and was surprised by the poverty and squalor of the neighborhood. He adopted his stage name from the childhood nickname his father gave him, adding "Mars" at the end because: "I felt like I didn't have [any] pizzazz, and a lot of girls say I'm out of this world, so I was like I guess I'm from Mars." Moreover, the adoption of his stage name was also an effort to "avoid being stereotyped", as the music industry tried to pigeonhole him as another Latin artist. They even tried to convince Mars to sing in Spanish.
Born and raised in Honolulu, Hawaii, Mars moved to Los Angeles in 2003 to pursue a musical career. In 2009, he co-founded the production team The Smeezingtons, responsible for various successful singles for Mars himself and other artists. He rose to fame in 2010 buoyed by the success of "Nothin' on You" by B.o.B and "Billionaire" by Travie McCoy, both of which featured his vocals. Mars' debut studio album Doo-Wops & Hooligans (2010), blended pop with reggae pop and R&B. It spawned the international number-one singles "Just the Way You Are", "Grenade", and "The Lazy Song". Drawing inspiration from disco, funk, rock, reggae and soul genres, Mars' second studio album, Unorthodox Jukebox (2012), was his first number one on the Billboard 200. It amassed two Billboard Hot 100 number-one hits, "Locked Out of Heaven" and "When I Was Your Man".
Shortly after moving to Los Angeles, Mars signed a record contract with Motown Records in 2004, but the deal "went nowhere", leading him to have a conversation with will.i.am's management, which also turned out to be fruitless. However, the singer's experience with Motown proved to be beneficial to his career. American songwriter and record producer Philip Lawrence was also signed to the label.
After Mars was dropped by the label less than a year after being signed, he stayed in Los Angeles and landed a music publishing deal in 2005 with American record producer Steve Lindsey and Cameron Strang at Westside Independent.
In 2006, Lawrence introduced Mars to his future A&R manager at Atlantic Records, Aaron Bay-Schuck. After hearing him play a couple of songs on the guitar, Bay-Schuck wanted to sign him immediately, but it took roughly three years for Atlantic Records to finally sign Mars to the label, because they felt it was too early and that he still needed to develop as an artist.
Before becoming a successful solo artist, Mars was an acknowledged music producer, writing songs for the likes of Alexandra Burke, Adam Levine, Brandy, Sean Kingston, and Flo Rida. He also co-wrote the Sugababes' hit song "Get Sexy" (2009) and provided backing vocals on their album Sweet 7 (2010). In 2009, he was featured as a singer on Far East Movement's second studio album, Animal, on the track "3D". In the same year, he was also featured on American pastor and hip hop artist Jaeson Ma's debut single "Love" and on American rapper Travie McCoy's "One at a Time", a charity single for MTV's Staying Alive foundation. He reached prominence as a solo artist after being featured on, and composing (as part of the production group the Smeezingtons) American rapper B.o.B's "Nothin' on You" (2009) and McCoy's "Billionaire" (2010); both songs peaked within the top ten of various music charts, with the former charting at number one on both the United States Billboard Hot 100 and the UK Singles Chart.
Mars has sold over 130 million records worldwide, making him one of the best-selling music artists of all time. He has released eight number-one singles on the Billboard Hot 100 since his career launched in 2010, attaining his first five faster than any male artist since Elvis Presley. Mars became the first artist to receive five diamond certified songs in the United States. As a songwriter, he was included in Music Week and Billboard magazine as one of the best songwriters of 2011 and 2013, respectively. Mars has received several awards and nominations, including 11 Grammy Awards, three Brit Awards, nine American Music Awards, 10 Soul Train Awards and holds three Guinness world records. He appeared in Time magazine's annual list of the 100 most influential people in the world in 2011, Forbes magazine's lists of '30 under 30' in 2013, and Forbes Celebrity 100 in 2014, 2018, and 2019.
The time Mars spent impersonating Presley had a major impact on his musical evolution and performing techniques. He later began playing guitar after being inspired by American rock guitarist Jimi Hendrix. In 2010, he also acknowledged his Hawaiian roots and musical family as an influence, explaining: "Growing up in Hawaii made me the man I am. I used to do a lot of shows in Hawaii with my father's band. Everybody in my family sings, everyone plays instruments... I've just been surrounded by it." When he attended President Theodore Roosevelt High School in Honolulu he sang in a group called The School Boys, who did several shows including opening for Mars' father's new band, performing songs by the Isley Brothers and the Temptations. The singer, while in high school, became well known in Hawaiian entertainment, becoming the opening gig for a huge magic show and impersonating Michael Jackson in a celebrity-impersonators show, making $75 per performance.
Mars said of these successful singles: "I think those songs weren't meant to be full-sung songs. If I'd sung all of 'Nothin' on You', it might've sounded like some '90s R&B." On May 11, 2010, Mars released his debut extended play (EP), It's Better If You Don't Understand. It peaked at number 99 on the US Billboard 200 and a music video was released for the song "The Other Side" featuring American singer CeeLo Green and B.o.B. Mars, under the Smeezingtons, composed Green's single "Fuck You" (2010).
On July 20, 2010, Mars released "Just the Way You Are" as the lead single from his debut studio album, Doo-Wops & Hooligans (2010), an album produced mainly by the Smeezingtons. The song topped the charts in various countries, including Australia, Canada and the U.S. The album, released on October 5, 2010, debuted at number three on the Billboard 200 and number one in the UK. It also charted at number one in the Netherlands and Canada. Doo-Wops & Hooligans has since sold 15.5 million copies worldwide. It spawned two other international singles, "Grenade", which topped the Billboard Hot 100, New Zealand, the UK, as well as multiple other charts, and "The Lazy Song", which peaked at number four on the Billboard Hot 100 and reached the top spot in the UK and Denmark.
On September 19, 2010, Mars was arrested in Las Vegas, Nevada at the Hard Rock Casino for possession of cocaine. While talking to a police officer, Mars reportedly declared that what he did was "foolish" and that "he has never used drugs before." Mars pleaded guilty to felony drug possession and in return was told that the charges would be erased from his criminal record as long as he stayed out of trouble for a year. He paid a $2,000 fine, did 200 hours of community service, and completed a drug counseling course. Nevertheless, in a cover story for GQ magazine in 2013, Mars said: "I was young, man! I was in f—ing Vegas...I wasn't thinking". He added: "I was given a number one record and I'm out doing dumb sh--." Mars confessed that he lied to the authorities about having done cocaine before, saying "I don't know where that came from", adding: "I was really intoxicated. I was really drunk. So a lot of that is a big blur, and I try every day to forget."
Mars started to promote his debut album as the opening act for American bands Maroon 5 and OneRepublic on the fall leg of the former act's Palm Trees & Power Lines Tour. Later, on October 18, 2010, the singer began a co-headlined European concert tour with McCoy that lasted until early November. Doo-Wops & Hooligans received further promotion when the singer embarked on his first headlined concert tour, The Doo-Wops & Hooligans Tour, which ran from November 2010 to January 2012. Nevertheless, in February 2011, a joint co-headlining tour between Mars and Janelle Monáe was announced, dubbed Hooligans in Wondaland Tour (2011). The concert tour was performed in North America in May and June 2011. Most shows took place on smaller venues, such as theaters and ballrooms, which narrowed down Mars' income in the short term, since he rejected various offers to open for notable artists on arena tours, but led to create a substantial fan base.
Mars has collaborated with many different directors to produce his music videos, and over time he emerged as a music video director. From 2010 to 2017, Mars co-directed with Cameron Duddy ten music videos from his albums Doo-Wops & Hooligans, Unorthodox Jukebox, and 24K Magic, as well as featured singles. Duddy has praised Mars' involvement in the craft. In 2011, not only Mars developed the second concept and treatment for "The Lazy Song", but he also brought in Duddy to co-directed the music video with him. In an interview, Duddy elaborated that him and Mars "can fight...when it comes to doing music videos. The best collaborations are always fueled by opposite perspectives or alternative ideas. We always find a common ground." In 2018, Mars co-directed the music video for "Finesse" with Florent Dechard. He continued to collaborate with Dechard on the music videos for "Please Me", "Blow" and "Leave the Door Open".
Mars has earned numerous awards and honors throughout his career, including eleven Grammy Awards, three Brit Awards, four Guinness World Record nine American and 10 Soul Train Music Awards. In 2011, he made Time magazine's 100 list and his former songwriting and record producing team, the Smeezingtons, earned several accolades. In 2014, Mars topped Forbes magazine's '30 Under 30' list, a tally of the brightest stars in 15 different fields under the age of 30 in the US. At the 2018 Grammys, he became the second artist to win Record and Song of the Year with two different songs from the same album. In 2019, Billboard ranked Mars at number 41 on its list of Greatest of All Time Artists and at number 14 on the list of Top Touring Artists of the 2010s. In the same year, iHeartRadio Canada placed him on theirs "Icons of the Decade" of the 2010s, while Insider gave him an honorable mention on their 2010s list. In 2021, Billboard named Mars the third Top Artist of the 2010s.
Mars's brother, Eric, has continuously served as the drummer for his backup band, The Hooligans. Their sisters, Tiara, Tahiti, and Presley, as well as their cousin Jamie, make up the all-girl music group The Lylas. When she was young, Jamie moved in with the siblings due to parental issues. Mars began dating model Jessica Caban in 2011. The two remain a couple as of 2019 , residing together in a mansion in the Hollywood Hills with a Rottweiler named "Geronimo".
In March 2012, Mars signed a worldwide publishing deal with BMG Chrysalis US. In September 2012, when interviewed by Billboard magazine, Mars stated that his next album would be more musically varied, adding: "I want to have the freedom and luxury to walk into a studio and say, 'Today I want to do a hip-hop, R&B, soul or rock record'". He announced Unorthodox Jukebox release date, December 11, 2012. The album debuted at number two on the Billboard 200, eventually peaking at number one on the chart. It also charted at number one in Australia, Canada, and in the UK, where it became the third fastest-selling album by a solo artist in 2012. The album has since sold over six million copies worldwide.
"Locked out of Heaven" was released on October 1, 2012, and preceded the release of Unorthodox Jukebox, an album produced mainly by the Smeezingtons. The song topped the U.S. and Canada charts, peaking at number two on the UK. It also charted within the top ten in various countries. Other singles released from the album include "When I Was Your Man", "Treasure", "Gorilla" and "Young Girls". Because "When I Was Your Man" reached number one Billboard Hot 100, aside from Elvis Presley, no other male artist has achieved five number-one singles more quickly than Mars. It also peaked at number three in Canada, number two in the UK, and was top-ten in various countries. "Treasure" reached number five on the Billboard Hot 100 and number four in Canada, but had less commercial success in other countries. Mars contributed vocals to Jamaican-American EDM trio Major Lazer's "Bubble Butt", released in May 2013. The single also features American rappers Tyga, 2 Chainz, and American hip-hop singer Mystic.
At the 2014 Grammy Awards, Mars won the award for Best Pop Vocal Album for Unorthodox Jukebox. "Locked Out of Heaven" was nominated for Record and Song of the Year, while "When I Was Your Man" earned a nomination for Best Pop Solo Performance. In the same year, the album was recognized with a Juno Award for International Album of the Year. Aside from his music career, Mars cast as Roberto in the movie Rio 2 (2014). He also contributed to the film's soundtrack with the song "Welcome Back". On November 10, 2014, British musician Mark Ronson released, "Uptown Funk" featuring Mars' vocals. The song was a major commercial success, reaching number one in several countries, including Australia, Canada and New Zealand. "Uptown Funk" spent a total of fourteen and seven weeks atop the Billboard Hot 100 and the UK Singles Chart, respectively. Its success led it to become a worldwide phenomenon with a major impact on pop culture. In 2013, Mars was named Artist of the Year by Billboard.
During The Doo-Wops & Hooligans Tour, Ara Jansan from The West Australian called the performance "one of the most creative and exciting displays of musical artistry" she had witnessed in a long time and noticed the concert attracted a wide-ranging audience of all age groups. The Oregonian's Robert Ham noticed, on the Hooligans in Wondaland Tour, that the singer not only grabbed the spectators' attention throughout the entire concert, but he also sang every note by himself with noticeable guitar skills. During the Moonshine Jungle Tour, Jason Lipshutz of Billboard described Mars' performance as "entertaining ... keeping smiles plastered on the faces of his onlookers, and he does a better job at it than almost anyone working in music right now". Rolling Stone magazine placed Mars at number 35 on its list of 50 Best Live Acts Right Now in 2013; "Anyone from the age of 5 to 95 can walk out of a Bruno Mars concert feeling like the show was designed just for them. Mars walks the old-school walk and talks the sexy talk, but he also nails the hits, leads a super-energetic nine-piece soul band, and rips a mean drum solo". NFL executives Sarah Moll and Tracy Perlman stated that: "If you go to his concerts, it's 11-year-old girls to 65-year-old women—it's everyone", after seeing The Moonshine Jungle tour several times during the summer of 2013. The 24K Magic World Tour, was praised by critics due to Mars' showmanship, guitar skills and stage production. The tour won two Pollstar awards, two Billboard Music Awards and one TEC Award.
In 2013, Mars told Rolling Stone that record executives "had trouble categorizing him", and were consequently unsure which radio stations would play his songs, or to which ethnic group (black or white) he would appeal. In the same month, he confessed that "Nothin' on You" was rejected by a "music industry decision-maker" because of his race. That experience made him feel like a "mutant", and he says that was his lowest point. "Even with that song in my back pocket to seal the deal, things like that are coming out of people's mouths. It made me feel like I wasn't even in the room." In 2018, Mars was accused during The Grapevine, a series that explores African-American issues, of cultural appropriation on social media for using his racial ambiguity to profit from black music, and was criticized for mimicking the sound of past artists. Various black celebrities, including Stevie Wonder, Charlie Wilson, 9th Wonder, Marjua Estevez, and Stereo Williams dismissed the accusations. Mars has spoken often about his influences and has given credit to several black artists, such as Babyface, Teddy Riley, and Jimmy Jam & Terry Lewis.
Mars returned from an overseas gig in May 2013 when he learned in the Los Angeles airport that his mother was gravely ill. He immediately got on a plane to Hawaii. His mother died the next day. On June 2, 2013, a publicist for Atlantic Records confirmed to the Associated Press that Mars' mother had suffered a brain aneurysm. She had died on June 1, 2013, at age 55, at Queens Medical Center in Honolulu, Hawaii. Later, on June 7, 2013, the singer wrote about the loss of his mother on Twitter: "So thankful for all the love during the most difficult time in my life. I'll be back on my feet again soon. That's what mom wants, she told me."
Billboard estimated Mars' earnings around $18,839,681, making him the twelfth highest paid musician of 2013. Forbes magazine began reporting on Bruno Mars' earnings in 2014, calculating that the $60 million earned between June 2013 to June 2014, for his music and tour, made him thirteenth on the list of the Celebrity 100 list. In June 2017, Mars ranked at sixth on the Forbes World's Highest Paid Celebrities, earning an estimated $39 million from June 2016 through June 2017. In July 2018, Forbes announced that Mars was America's highest-paid musician of 2017, with an estimated total of $100 million. This, in turn, placed him at number 11 on the Celebrity 100 list as well as being his highest yearly earnings to date. In 2019, he was placed at number 54 on the Forbes Celebrity 100 list, with estimated earnings of $51.5 million between June 1, 2018 and June 1, 2019.
Mars ran his second headlining concert tour, the Moonshine Jungle Tour, from June 2013 to October 2014. He also announced a concert residency titled Bruno Mars at The Chelsea, Las Vegas, Paradise, Nevada. The tour grossed $156.4 million. On September 8, 2013, Mars was disclosed as the headline performer at the Super Bowl XLVIII halftime show, which took place on February 2, 2014, with American rock band Red Hot Chili Peppers as special guests. It was the first Super Bowl halftime headlined by a performer under 30 in a decade. It was the most watched halftime show in the history of the Super Bowl at that time, drawing a rating of 115.3 million viewers. The viewership for the halftime show was higher than that for the game.
In 2014, Mars donated US$100,000 to the orphans of Bantay Bata, who were among the victims of Typhoon Haiyan, in order to raise the morale of those who lost their families and homes. The singer performed at the Make It Right gala, whose campaign goal is to "help build homes for people in need." He also performed at the Robin Hood Foundation's 2014 annual benefit to "fight poverty in New York City by supporting nonprofit organizations with financial and technical assistance." In 2017, Mars and Live Nation donated 1 million dollars from the show at the Palace in Auburn Hills, Michigan to help the victims of the Flint water crisis. The singer participated in the "Somos Una Voz" relief initiative to help survivors of Hurricane Maria in Puerto Rico and Mexico's earthquake.
In 2014, Mars was featured on Mark Ronson's "Uptown Funk", which topped various music charts, spending a total of fourteen and seven weeks atop the Billboard Hot 100 and the UK Singles Chart, respectively. Mars' third studio album, the R&B-focused, 24K Magic (2016) received seven Grammy Awards, winning the major categories of Album of the Year, Record of the Year, and Song of the Year. The album also yielded the top-five singles "24K Magic", "That's What I Like", his seventh Billboard Hot 100 number-one single, and a remix of "Finesse" featuring Cardi B. In 2021, Mars collaborated with Anderson .Paak as Silk Sonic to release the full-length album An Evening with Silk Sonic, whose single "Leave the Door Open" topped the Billboard Hot 100.
In 2014, it was announced that Mars had partnered with the Hawai'i Community Foundation and the Grammy Foundation to establish a GRAMMY Camp Scholarship Fund, in order to support the next generation of music makers with funds to provide financial assistance for qualified needs-based applicants from Hawaii. On September 27, 2017, he expanded his camp scholarship in order to include applicants from all over the United States. The singer established the partnership in honor of his mother.
In 2014, the small rum brand, SelvaRey began catering to Mars' events and parties. In the following year, the singer was introduced to the brand by co-founder Seth Gold. At that point, Mars decided to invest an undisclosed amount for an equity stake in SelvaRey. Its rums include Selvarey White and Selvarey Cacao. In 2020, and despite starting as a hobby for Mars, he decided to go global. After Mars and Gold tried multiple combinations with the bottles and flavors for years, the singer was responsible for the new taste, branding, and design of the packaging, with a 1970s style. The brand was founded and is co-owned by Mars, Seth Gold, Marc Gold, and Robert Herzig. Later, Mars' band, The Hooligans, along with Anderson .Paak, record producer and songwriter D'Mile, singer-songwriter James Fauntleroy, and Charles Moniz also became co-owners.
In September 2014, Mars began working on his third studio album, 24K Magic, affirming, "Now it's time to start writing chapter 3". He had not come up with a date for the release, stating: "Until it's done ... It's gotta be just as good if not better". At the 2016 Grammy Awards, Ronson and Mars' featured single, "Uptown Funk", won a Grammy Award for Best Pop Duo/Group Performance and Record of the Year. On February 7, 2016, British band Coldplay headlined the Super Bowl 50 halftime show with Mars and American singer Beyoncé as guest acts, marking their second appearance on the Super Bowl halftime. It became one of the most watched halftime shows in Super Bowl history. In early 2016, Mars was working with bass player Jamareo Artis, musician Brody Brown, singer-songwriter Andrew Wyatt and EDM producer Skrillex.
Mark Ronson and Mars' "Uptown Funk" has received various accusations and lawsuits over copyright infringement. In 2015, similarities with "Oops Up Side Your Head" (1979) by The Gap Band led them, along with keyboardist Rudolph Taylor, and producer Lonnie Simmons to be added as co-writers of "Uptown Funk" and receive publishing royalties. In the same year, Serbian artist Viktorija argued that "Uptown Funk" infringed on one of her tracks. She decided not to sue Mars and Ronson. In 2016, electro-funk band Collage sued Ronson and Mars for copying their single, "Young Girls" (1983), while The Sequence, a rap group, claimed it infringed their single "Funk You Up" (1979) and sued a year later. In 2017, Lastrada Entertainment filed a lawsuit due to similarities with "More Bounce to the Ounce" (1980) by Zapp. The company seeks damage, a jury trial and prevent Ronson from profiting with "Uptown Funk". In 2018, the Collage and Zapp lawsuit were dropped, it was not revealed if there was any financial settlement.
24K Magic was set to be issued in March but was postponed several months due to Mars' appearance at the Super Bowl halftime show. At that time, seven songs had already been recorded. They were composed mainly by Shampoo Press & Curl, a production team consisting of Mars, Lawrence, and Brown, which replaced the Smeezingtons. In May 2016, the singer split with his manager because Creed sold half his company. Mars took his business affairs under his own management company, Gorilla Management, operated by Aaron Elharar. At the 2017 Grammy Awards, Mars work' (as part of the Smeezingtons) on Adele's "All I Ask", a track from her third studio album, 25 (2015), brought him a Grammy Award for Album of the Year. In 2017, Guinness World Records recognized Mars as the "First Male Artist to achieve three 10-million-selling-singles".
In October 2016, "24K Magic" was released as the lead single of 24K Magic. It peaked at number four in the U.S. and reached the top in France and New Zealand. The album, issued on November 18, 2016, debuted at number two in Canada, France, New Zealand, and the U.S. It has since sold over five million copies globally. Four more singles were released throughout 2017 and 2018: "That's What I Like", "Versace on the Floor", "Chunky", exclusively released in Australia, and a remix of "Finesse" featuring American rapper Cardi B. "That's What I Like" was the album's highest-charting single on the Billboard Hot 100, peaking at number one, while "Finesse" reached the top-three. Both singles reached number three in Canada, number four and two in New Zealand, respectively.
Mars, who choreographed the video for "Treasure", won the award for Best Choreography at the 2013 MTV Video Music Awards. Mars and Duddy work was recognized at several award shows, including two nominations for an MTV Video Music Award for Best Direction on "Uptown Funk" and "24K Magic". Mars collaborations with Dechard earned them a nomination for Video Director of the Year at the 2019 BET Hip Hop Awards. In 2017, "That's What I Like" directed by Mars and Jonathan Lia led both to a nomination at the BET Awards 2017 for Video Director of the Year. In 2018, Mars and Ben Winston's direction of Bruno Mars: 24K Magic Live at the Apollo (2017) earned them a nomination for a Primetime Emmy Award for Outstanding Music Direction. In 2021, Mars and Dechard directed the video for "Leave the Door Open", for which they won Video Director of the Year at the BET Awards 2021.
In late 2016, the singer started his second concert residency titled Bruno Mars at Park MGM. He also announced his third headlining concert tour, 24K Magic World Tour, which began in March 2017 and ended in December 2018. The tour grossed more than $300 million worldwide. On November 29, 2017, CBS aired Mars' first TV concert special, Bruno Mars: 24K Magic Live at the Apollo. He received seven awards at the 2017 American Music Awards, including Artist of the Year, two for "That's What I Like" and other two for 24K Magic. He also won Album/Mixtape of the Year at the 2017 Soul Train Music Awards, in addition to four other awards. At the 2018 Grammy Awards, Mars won in the six categories for which he was nominated: Album of the Year and Best R&B Album for 24K Magic, Record of the Year for the title track and Song of The Year, Best R&B Performance and Best R&B Song for "That's What I Like". 24K Magic also won a Grammy Award for Best Engineered Album, Non-Classical, for the work of the album's engineers.
Mars' "Just The Way You Are" holds the record as the longest-reigning debut on adult contemporary, spending twenty weeks atop the Adult Contemporary chart in the U.S. "When I Was Your Man" became the second number one song in the U.S. to feature only piano and vocals. He is the first male artist to place two titles as a lead act in the U.S. top-10 simultaneously. In total, he has eight number-one singles in the U.S. In 2018, he matched Beyonce and Mariah Carey as the only artists with three top-five singles in the U.S. from their first three studio albums. In the same year, he became the first solo male artist with nine number ones in the U.S. Mainstream Top 40 chart. Mars, Sheeran and Jewel are the only artists with two songs to spend at least half a year in the U.S. top-10.
Mars worked on Chic's studio album It's About Time (2018), with the song expected to be featured on Chic's next studio album, according to musician Nile Rodgers. In early 2018, the singer worked with recording engineer Charles Moniz, as well as songwriting and recording production team the Stereotypes. In September 2018, Mars and American rappers Gucci Mane and Kodak Black released "Wake Up in the Sky" for Mane's thirteenth studio album, Evil Genius (2018). It reached number 11 in the US.
In November 2018, Mars donated 24,000 meals in aid to the Salvation Army Hawaiian & Pacific Islands Division's 48th annual Thanksgiving Dinner. In 2020, he donated $1 million to the MGM Resorts Foundation, in order to assist MGM employees with financial difficulties due to the COVID-19 pandemic. In the same year, Mars and other artists donated autographed or unique microphones to Reverb.com, a music gear online marketplace, for a charity sale "with all proceeds going to ten youth music education programs" affected by the COVID-19 pandemic. He also created a protest placard with an Angela Davis quote for an online auction called Show Me the Signs to help families of black women killed by police.
In February 2019, Cardi B and Mars released a single together, "Please Me". It peaked at number three on the Billboard Hot 100. The single also reached the top-20 of Canada, New Zealand and the UK. Five months later, British singer-songwriter Ed Sheeran, American singer-songwriter Chris Stapleton, and Mars collaborated on, "Blow", for the former's fourth studio album, No.6 Collaborations Project (2019). In October 2019, Mars posted a picture of himself in a recording studio, possibly indicating new music. In February 2020, it was announced a partnership between the latter and Disney for a "music-themed theatrical narrative", in which the singer will both star and produce the movie. In March 2020, a representative of Mars stated the latter was "in the creative process of working on his next album." Around this time, the singer was working with musician Babyface. In April 2020, the singer assured his fans that he writes music everyday for his upcoming album while on quarantine.
According to the International Federation of the Phonographic Industry (IFPI), "Just the Way You Are" and "Grenade" are two of the most successful digital singles of all time, with sales of 12.5 million and 10.2 million, respectively. This contributed to Mars becoming the biggest selling artist of 2012. His songs "Just The Way You Are", "Grenade", "Locked Out Of Heaven", and "When I Was Your Man" have each sold over 4 million digital copies, making him the first male artist to do so as a lead singer. Six of his singles are counted among the best-selling singles of all time. Worldwide, Mars has sold 26 million albums as of 2016, and a total of 200 million singles as of 2020. In 2021, he became the first artist to receive five diamond certified songs in the United States.
Mars' concerts feature The Hooligans, a band that includes: a guitarist, bassist, drummer, keyboardist, and a horn section. They also serve as dancers and background singers. Critics noted the difference the backup band and the arrangements made to the sound of the live versions of the songs compared to those on the album. Mars' shows feature all-band choreographed dancing arrangements, including footwork inspired by James Brown and the splits. His shows are influenced by the disco era with a soul revue-inspired set. In addition, long, mellow, and soft interludes that echo the smooth contemporary R&B style which was popular during the 1990s are also part of the show. Mars' set lists blend several genres of music, including pop, doo-wop, funk, R&B, soul and reggae. His shows usually feature pyrotechnics, strobe and laser lighting, and he typically plays the drums and guitar. In 2021, Pollstar named Mars the hip-hop/R&B touring artist of the 2010's decade.
On February 26, 2021, Mars and American rapper Anderson .Paak announced that they have recorded an album together under the band name Silk Sonic. The band's debut album is set to be titled An Evening with Silk Sonic and features American musician Bootsy Collins as a special guest host. "Leave The Door Open" was released as the lead single on March 5, 2021. It reached number one in the United States and New Zealand.
On March 5, 2021, Mars, under his designer alter ego, Ricky Regal, released a luxury 1970s-inspired sportswear with Lacoste, entitled Lacoste x Ricky Regal. He worked with Louise Trotter, Lacoste's creative director, in order to create a clothing line that matched his personality with Lacoste's sportswear. According to Trotter, the singer was involved with every aspect of the collection from concept to fittings. When they started to work on the design process, a year ago, Mars adopted "an alter ego to help him think as a designer."