How Rihanna built a successful career. Explore key moments that defined the journey.
Robyn Rihanna Fenty, known as Rihanna, is a highly successful Barbadian singer, songwriter, businesswoman, actress, and model. Recognized as the best-selling female recording artist of the 21st century by Guinness World Records and the highest-certified female digital single artist by the RIAA, she is also the third wealthiest musician globally as of 2024. Boasting seven U.S. diamond certified singles and 14 Billboard Hot 100 number-one singles, Rihanna has sold an estimated 250 million units worldwide, making her one of the best-selling recording artists of all time.
In 2003, Rihanna formed a musical trio with classmates in Barbados and auditioned for record producer Evan Rogers, leading to demo recordings and her signing with Syndicated Rhythm Productions.
In 2004, Rihanna cited Brandy's fourth studio album, Afrodisiac, as her main inspiration for her third album, Good Girl Gone Bad.
In May 2005, Rihanna's debut single, "Pon de Replay", was released under her mononym "Rihanna".
In August 2005, Rihanna's debut album, 'Music of the Sun', was released.
In October 2005, Rihanna secured an endorsement deal with Secret Body Spray.
In 2005, Rihanna established her own label, Westbury Road Entertainment.
In 2005, Rihanna signed with Def Jam Recordings.
In early 2005, Rihanna auditioned for Def Jam in New York City, which led to her signing a six-album record deal with the label after performing Whitney Houston's cover of "For the Love of You", as well as the demo tracks "Pon de Replay" and "The Last Time".
In April 2006, Rihanna released her second studio album 'A Girl like Me'.
In August 2006, Rihanna made her acting debut in a cameo role in the film Bring It On: All or Nothing.
Around the time of the release of her second studio album, A Girl like Me in 2006, many critics felt that Rihanna's style, sound and musical material were too similar to those of Beyoncé. Rihanna addressed these comparisons in an interview with Look magazine, stating that while she felt honored to be mentioned in the same sentence as Beyoncé, they were different performers with different styles.
In 2006, Rihanna created her Believe Foundation to help terminally ill children.
In 2006, Rihanna released her second studio album, A Girl Like Me.
In 2006, Rihanna worked with music video director Anthony Mandler on "Unfaithful", marking their first collaboration. They would go on to create more than a dozen music videos together.
In May 2007, Rihanna released her third studio album, 'Good Girl Gone Bad', which embraced a new musical direction through uptempo dance tracks.
In September 2007, Rihanna began the Good Girl Gone Bad Tour, consisting of 80 shows across the US, Canada, and Europe, in support of the album.
On December 6, 2007, Rihanna held a concert at the Manchester Arena in Manchester, United Kingdom, as part of the Good Girl Gone Bad Tour.
In 2007, Rihanna released her album Good Girl Gone Bad, which was inspired by Brandy's fourth studio album, Afrodisiac (2004).
In 2007, Rihanna released her third album, Good Girl Gone Bad, incorporating dance-pop elements and establishing her as a pop icon. The lead single "Umbrella" topped the US Billboard Hot 100 and won her first Grammy Award.
In 2007, Rihanna was named as one of the Cartier Love Charity Bracelet Ambassadors, representing a global charity.
In 2007, with the release of her third album, Good Girl Gone Bad, Rihanna dismissed her innocent image for an edgier look with a new hairstyle, which was inspired by Charlize Theron's bob cut in the science fiction thriller Æon Flux (2005).
In February 2008, Rihanna and other public figures designed clothing for the H&M Fashion Against AIDS line to raise awareness and combat HIV/AIDS.
On June 9, 2008, Rihanna released Good Girl Gone Bad Live, her first live long-form video.
In June 2008, Rihanna's third studio album was reissued as Good Girl Gone Bad: Reloaded, featuring new songs. Throughout 2008, Rihanna also performed on the Glow in the Dark Tour alongside Kanye West, Lupe Fiasco, and N.E.R.D.
In August 2008, Rihanna and other female singers recorded the charity single "Just Stand Up!", the theme song to the anti-cancer campaign Stand Up to Cancer.
On September 5, 2008, Rihanna contributed to the song "Just Stand Up!" with fifteen other female artists and performed it live during the "Stand Up to Cancer" television special.
In September 2008, Rihanna contributed to the song "Just Stand Up!" with fifteen other female artists, with proceeds from the single going to cancer research.
In 2008, Rihanna's performance of "Disturbia" at the MTV Video Music Awards was ranked tenth best on the MTV Video Music Awards, according to a Billboard poll.
In November 2009, Rihanna released her fourth studio album, Rated R, featuring a darker tone. The album's single "Rude Boy" topped the US Billboard Hot 100.
In 2009, Rihanna released her album 'Rated R'. The album spawned the Billboard Hot 100-number one single "Rude Boy".
In January 2010, Rihanna released a charity cover version of "Redemption Song" for the Hope for Haiti Now campaign. She also recorded the song "Stranded (Haiti Mon Amour)" with Jay-Z, Bono, and The Edge for the same campaign.
In October 2010, Rihanna featured in the Optus and Kodak commercials and released a photo book featuring photos from the Last Girl on Earth tour.
In October 2010, Rihanna switched managers, joining Jay-Z's Roc Nation Management.
In November 2010, Rihanna's fifth studio album, Loud, was released, featuring hit singles and earning her a Grammy Award.
In 2010, Rihanna released her album 'Loud'. The album spawned the Billboard Hot 100-number one singles "Only Girl (In the World)" and "What's My Name?".
In January 2011, Rihanna's first fragrance, Reb'l Fleur, was released and was expected to gross US$80 million at retail by the end of the year.
In May 2011, Rihanna released "Man Down" and "California King Bed" as singles, achieving moderate success.
In June 2011, Rihanna embarked on her Loud Tour to promote the album, selling out 10 nights at The O2 Arena in West London, making it the seventh highest-grossing tour worldwide of 2011.
In November 2011, Rihanna announced her first fashion venture with Armani.
In November 2011, Rihanna's sixth album, Talk That Talk, was released, debuting at No. 3 in the U.S. and No. 1 in the UK. The album's lead single "We Found Love" topped charts in twenty-seven countries.
In 2011, Rihanna became the face of Nivea and Vita Coco.
In 2011, Rihanna released her album 'Talk That Talk'. The album spawned the Billboard Hot 100-number one single "S&M" and "We Found Love".
In 2011, Rihanna released three controversial music videos: "Man Down", "We Found Love", and "Russian Roulette" sparking debates about sadomasochism, rape, and domestic violence. "Man Down" faced criticism from the Parents Television Council for its violent depiction.
On February 12, 2012, Rihanna performed a benefit show at the House of Blues to raise money for the Children's Orthopaedic Center and the Mark Taper-Johnny Mercer Artists Program at Children's Hospital.
In February 2012, Rihanna won her third Grammy Award for Best Rap/Sung Collaboration for "All of the Lights" and was voted Best International Female Solo Artist at the BRIT Awards for the second consecutive year.
In February 2012, Rihanna's second fragrance, Rebelle, was released. The promotional campaign was shot by Anthony Mandler.
In March 2012, Rihanna and Chris Brown simultaneously released remixes of her song "Birthday Cake" and his "Turn Up the Music". These recordings received negative feedback due to their history of domestic violence.
On May 18, 2012, Rihanna starred as Petty Officer (GM2) Cora Raikes in her first theatrical feature film, Battleship.
In August 2012, Rihanna's first television program, Styled to Rock, premiered in the UK on Sky Living.
In September 2012, "We Found Love" won the MTV Video Music Award for Video of the Year, making Rihanna the first woman to receive the accolade more than once.
In November 2012, Rihanna donated $100,000 to a food bank for Hurricane Sandy relief efforts, aiding those affected by the natural disaster.
In November 2012, Rihanna released her third fragrance, Nude.
In November 2012, Rihanna's seventh studio album, Unapologetic, was released, debuting at No. 1 on the Billboard 200 in the United States. The lead single "Diamonds" reached No. 1 in more than 20 countries.
As of 2012, Rihanna broke a Guinness World Record for digital single sales of over 58 million, highlighting her success in the digital music market.
In 2012, Forbes began reporting on Rihanna's earnings, recognizing her financial success and business ventures.
In 2012, Rihanna acted in the movie Battleship.
In 2012, Rihanna released her album 'Unapologetic', which topped the Billboard 200. The album spawned the Billboard Hot 100-number one single "Diamonds".
In February 2013, Rihanna presented her first women's fashion collection at London Fashion Week for British brand River Island, collaborating with Adam Selman.
In February 2013, Rihanna won her sixth Grammy Award for "We Found Love", and was ranked No. 1 in the list of 2013 BRIT Awards artist nominees for record sales.
In March 2013, Rihanna's Diamonds World Tour, supporting her album Unapologetic, commenced.
On May 6, 2013, Fox aired a documentary about Rihanna's 777 Tour.
In June 2013, Rihanna appeared in the comedy film 'This Is the End'.
In July 2013, Rihanna joined Budweiser's global "Made For Music" campaign, also co-starring Jay-Z.
On September 14, 2013, Rihanna's fourth women's fragrance, titled Rogue, was released.
In October 2013, Eminem released "The Monster" featuring Rihanna, as the fourth single from his album The Marshall Mathers LP 2.
On October 25, 2013, the US version of Styled to Rock premiered on Bravo.
In 2013, Rihanna received the "Icon Award" at the American Music Awards, recognizing her significant impact on the music industry and popular culture.
On January 3, 2014, Rihanna participated in the MAC Viva Glam campaign, which supports women, men, and children living with HIV/AIDS. This collaboration aimed to raise awareness and funds for HIV/AIDS support programs.
As of March 2014, Rihanna had sold over 18 million singles and 6 million albums in the United Kingdom, establishing her as one of the bestselling artists in the country.
In May 2014, Rihanna left Def Jam Recordings and signed fully with Roc Nation, the record label that had managed her career since October 2010.
In 2014, Rihanna became the creative director of Puma, overseeing the brand's women's line, including collaborations in apparel and footwear.
In 2014, Rihanna released a male version of her fragrance, Rogue Men.
In March 2015, Rihanna was chosen as the new face of Dior, making her the first black woman to represent the brand.
On March 30, 2015, Rihanna became a co-owner of the music streaming service Tidal, specializing in lossless audio and high definition music videos, alongside other music artists.
On July 1, 2015, the Recording Industry Association of America (RIAA) announced that Rihanna had surpassed more than 100 million Gold and Platinum song certifications, making her the first and only artist to surpass this threshold.
In November 2015, Rihanna and Benoit Demouy launched Fr8me, a beauty and stylist agency based in Los Angeles, to assist artists with bookings for commercials, editorial shoots, ad campaigns, and red-carpet appearances.
In November 2015, Rihanna signed a $25 million contract with Samsung to promote their Galaxy line of products and sponsor her upcoming album release and tour.
In 2015, Rihanna acted in the movie Home.
On January 28, 2016, Rihanna released her eighth studio album, Anti, exclusively through streaming service Tidal, which peaked at No. 1 on the US Billboard 200.
In March 2016, Rihanna's Anti World Tour began, with Travis Scott supporting in North America and Big Sean at selected European dates.
In June 2016, Rihanna released "Sledgehammer", a single from the Star Trek Beyond movie soundtrack.
On August 28, 2016, Rihanna was honored with the Michael Jackson Video Vanguard Award at the 2016 MTV Video Music Awards.
In 2016, Rihanna announced she would release music through her own label, Westbury Road Entertainment, established in 2005, with distribution through Universal Music Group.
In 2016, Rihanna debuted her first clothing line in collaboration with Puma at New York Fashion Week, receiving rave reviews from fashion critics.
In 2016, Rihanna received the Michael Jackson Video Vanguard Award at the MTV Video Music Awards, celebrating her innovative contributions to music videos and visual culture.
In 2016, Rihanna released her eighth album, Anti, showcasing new creative control after leaving Def Jam for Jay-Z's Roc Nation. It became her second US number one album, supported by the chart-topping single "Work".
In February 2017, Rihanna was named Harvard University's "Humanitarian of the Year" by the Harvard Foundation.
On July 21, 2017, Rihanna had a major role in the Luc Besson film Valerian and the City of a Thousand Planets.
On September 8, 2017, Rihanna's cosmetics company, Fenty Beauty, under LVMH's Kendo Brands, released its first installment in stores and online, available in over 150 countries. The products included foundations, highlighters, bronzers, blush compacts, lip glosses, and blotting sheets, and were praised for their diverse range.
In October 2017, Shakka revealed that he was working with Rihanna on her 'absolutely insane' album.
In November 2017, Rihanna was featured on N.E.R.D's comeback single "Lemon" from the band's album No One Ever Really Dies.
In 2017, Rihanna acted in Valerian and the City of a Thousand Planets.
On June 8, 2018, Rihanna was part of the all-female cast in the heist film Ocean's 8, which became a box office success.
In August 2018, Rihanna filmed a secret project in Cuba titled Guava Island alongside Donald Glover.
In September 2018, Rihanna launched Savage X Fenty, a lingerie brand with an inclusive vision, offering products in a variety of shades and sizes, showcased at New York Fashion Week.
As of September 2018, Rihanna had sold over 250 million records worldwide, solidifying her status as one of the best-selling music artists of all time.
On September 20, 2018, Rihanna was appointed by the government of Barbados to be an Ambassador Extraordinary and Plenipotentiary, with special duties of promoting "education, tourism and investment for the island."
In December 2018, Rihanna confirmed that her new album would be released in 2019 and announced that it is a reggae project.
In 2018, Rihanna acted in Ocean's 8 and was appointed as an ambassador by the Government of Barbados.
In April 2019, Advertisements for Guava Island appeared on Spotify indicating something happening on "Saturday Night | April 13".
In May 2019, Rihanna launched Fenty, a fashion brand under LVMH, becoming the first woman to create a brand for LVMH and the first woman of color to lead an LVMH brand.
On May 22, 2019, Rihanna launched the Fenty fashion brand with a pop-up store in Paris, before its worldwide online launch on May 29, including clothing, accessories, and footwear.
In August 2019, fans noticed that Rihanna and co-songwriters registered a song titled "Private Loving" with the music publishing organization BMI.
In September 2019, Rihanna promoted Savage X Fenty at New York Fashion Week, held at the Barclays Center.
In September 2019, Rihanna signed with Sony/ATV Music Publishing.
On September 20, 2019, the Savage X Fenty Show, featuring modeling appearances and musical performances, premiered on Amazon Prime Video.
In October 2019, Rihanna stated that she declined to perform at the 2020 Super Bowl halftime show in support of Colin Kaepernick, standing in solidarity with the protests against racial injustice.
In December 2019, Rihanna alluded to her album being complete but indefinitely withholding the release date in an Instagram post.
In March 2020, Rihanna donated $5,000,000 to COVID-19 relief efforts, followed by additional donations of personal protective equipment to New York and ventilators to Barbados, assisting healthcare systems and communities during the pandemic.
On March 27, 2020, Rihanna appeared on PartyNextDoor's song "Believe It".
In April 2020, Rihanna donated an additional $2,100,000, matching Twitter CEO Jack Dorsey for a total of $4,200,000, to support individuals and children facing domestic violence during the lockdown, providing resources and assistance to those in need.
In July 2020, Rihanna launched a skin care brand called Fenty Skin.
On October 2, 2020, the Savage X Fenty Show was renewed for a third time, with appearances from musicians such as Travis Scott, Rosalía, Bad Bunny, Ella Mai, Lizzo, Big Sean, Miguel, Roddy Ricch and Rico Nasty, and premiered on Amazon Prime Video.
At the 2020 NAACP Image Awards, hosted by BET, Rihanna accepted the President's Award from Derrick Johnson, who praised her career, business achievements, activism, and philanthropy.
Due to the COVID-19 pandemic impacts, in February 2021, Rihanna and LVMH decided to put on hold her Fenty fashion house to focus on the SavagexFenty lingerie line.
On October 28, 2022, Rihanna released "Lift Me Up", the lead single from the Black Panther: Wakanda Forever soundtrack, marking her first solo musical release since Anti.
In 2022, the Clara Lionel Foundation allocated 13 million euro to climate justice and climate resilience, demonstrating a commitment to addressing environmental issues.
On February 12, 2023, Rihanna headlined the Super Bowl LVII halftime show, her first live performance in over five years, ending her boycott in solidarity with Colin Kaepernick. The show had a revised 121.017 million viewers, making it the most-watched halftime show in history.
In 2023, Rihanna gave birth to her second son, after previously revealing she was pregnant during her Super Bowl LVII halftime show performance.
In June 2024, Rihanna launched a hair care brand called Fenty Hair, designed to be suitable for all hair types, textures, and routines.
As of 2024, Rihanna is the third wealthiest musician in the world.
On July 18, 2025, Rihanna is scheduled to voice Smurfette in the new Smurfs movie.
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