History of Netflix in Timeline
Netflix is a subscription-based streaming service that offers a wide variety of films and television shows. It operates internationally, providing content in multiple languages. The service distributes both original and acquired content across various genres, making it a leading platform in the over-the-top entertainment industry.
1974: Netflix wins more Emmys than any other network or studio with 44 wins, tying the record for most Emmys won in a single year set by CBS in 1974
In 1974 CBS held the record for most Emmy's won in a single year, that was tied by Netflix 47 years later.
August 29, 1997: Netflix Founded
On August 29, 1997, Netflix was founded by Marc Randolph and Reed Hastings in Scotts Valley, California.
1997: DVDs spark the Netflix Idea
In 1997, Hastings and Randolph considered and rejected selling and renting VHS due to expense. Upon hearing about DVDs, they tested the concept of online DVD rental or sales by mail, and decided to enter the $16 billion Home-video sales and rental industry. Netflix launched as the first DVD rental and sales website with 30 employees and 925 titles available. Amazon offered to acquire Netflix for between $14 and $16 million, but Hastings turned it down.
1997: Michael Jordan and the 1997–98 Chicago Bulls season
In 1997, the Chicago Bulls experienced a successful 1997–98 season, which became the focus of "The Last Dance", a documentary series released on Netflix in partnership with ESPN Films in December 2018.
September 1999: Introduction of monthly subscription concept
In September 1999 Netflix introduced a monthly subscription concept.
September 2000: Netflix Offered to Blockbuster
In September 2000, during the dot-com bubble, Hastings and Randolph offered to sell Netflix to Blockbuster for $50 million, but Blockbuster declined.
2000: Focus on flat-fee unlimited rentals
By early 2000, the per-rental model was dropped, allowing Netflix to focus on the business model of flat-fee unlimited rentals without due dates, late fees, shipping and handling fees, or per-title rental fees.
2000: Launch of Cinematch
In 2000, Cinematch was launched which recommended movies to its users, many of which might have been entirely new to the user.
2001: Layoffs at Netflix
In 2001, the continued effects of the dot-com bubble collapse and the September 11 attacks caused Netflix to hold off plans for its initial public offering (IPO) and to lay off one-third of its 120 employees.
2001: Growing Demand for DVD Subscription Services
In late 2001, DVD players were a popular gift for holiday sales, and demand for DVD subscription services were "growing like crazy".
May 23, 2002: Netflix Goes Public
On May 23, 2002, Netflix went public on NASDAQ at US$15.00 per share with a sale of 5.5 million shares of common stock.
2003: Patent Issued and First Profit
In 2003, Netflix was issued a patent by the United States Patent and Trademark Office to cover its subscription rental service and extensions, and the company posted its first profit, earning $6.5 million on revenues of $272 million.
2004: Blockbuster Introduces DVD Rental Service
In 2004, Blockbuster introduced a DVD rental service, allowing users to check out titles online and return them at brick and-mortar stores.
2004: Profit Increases
In 2004, Netflix's profit increased to $49 million on over $500 million in revenues.
2005: Netflix output ballooned to a level unmatched by any television network or streaming service
According to Variety Insight, Netflix produced a total of 240 new original shows and movies in 2018, then climbed to 371 in 2019, a figure "greater than the number of original series that the entire U.S. TV industry released in 2005."
2005: Netflix Acquires Movie Rights and Designs "Netflix Box"
By 2005, Netflix had acquired movie rights and designed the "Netflix box" for downloading movies overnight, but the concept was scrapped and replaced with a streaming concept.
2005: Availability of Films and DVD Shipments
In 2005, 35,000 different films were available on Netflix, and the company shipped 1 million DVDs out every day.
April 4, 2006: Netflix Files Patent Infringement Lawsuit Against Blockbuster
On April 4, 2006, Netflix filed a patent infringement lawsuit alleging that Blockbuster's online DVD rental subscription program violated two patents held by Netflix.
October 1, 2006: Netflix Announces Netflix Prize
On October 1, 2006, Netflix announced the Netflix Prize, $1,000,000 to the first developer of a video-recommendation algorithm that could beat its existing algorithm Cinematch, at predicting customer ratings by more than 10%.
2006: Blockbuster's Service Reaches Two Million Users
By 2006, Blockbuster's service reached two million users, drawing business away from Netflix.
2006: Expansion into Original Content Production
In late 2006, Red Envelope Entertainment, Netflix's division, expanded into producing original content with filmmakers such as John Waters.
February 2007: Netflix Delivers Billionth DVD
In February 2007, Netflix delivered its billionth DVD, a copy of Babel, to a customer in Texas.
April 2007: Netflix Recruits Anthony Wood to Build Netflix Player
In April 2007, Netflix recruited ReplayTV founder Anthony Wood, to build a "Netflix Player" that would allow streaming content to be played directly on a television. The project was shut down to encourage other hardware manufacturers to include built-in Netflix support, which would be spun off as the digital media player product Roku.
June 25, 2007: Netflix and Blockbuster Settle Dispute
On June 25, 2007, Netflix and Blockbuster settled their patent dispute; terms were not disclosed.
2007: Netflix Launches Streaming Service
In 2007, nearly a decade after Netflix, Inc. began its DVD-by-mail movie rental service, Netflix launched its video on demand streaming media service.
August 2008: Netflix Database Corruption and Move to Amazon Web Services
In August 2008, the Netflix database was corrupted, leading the company to move all its data to the Amazon Web Services cloud.
October 1, 2008: Netflix offered access to its service via a public application programming interface (API)
On October 1, 2008, Netflix provided access to its service through a public application programming interface (API), allowing users to manage their movie queues and access data for all Netflix titles. The API was offered for free and allowed commercial use.
November 2008: Netflix Offers Blu-ray Rentals and Discontinues Used DVD Sales
In November 2008, Netflix began offering subscribers rentals on Blu-ray and discontinued its sale of used DVDs.
2008: Closure of Red Envelope Entertainment
In 2008, Netflix closed Red Envelope Entertainment.
September 21, 2009: Netflix Awards Netflix Prize
On September 21, 2009, Netflix awarded the $1,000,000 Netflix Prize to team "BellKor's Pragmatic Chaos".
2009: Netflix Streams Overtake DVD Shipments
In 2009, Netflix streams overtook DVD shipments.
2009: Deals to delay rentals
On April 9, 2009, similar deals involving Universal Pictures and 20th Century Fox were reached to delay new release rentals to 28 days after the DVDs became available for sale, in an attempt to help studios sell physical copies.
January 6, 2010: Agreement with Warner Bros. to Delay New Release Rentals
On January 6, 2010, Netflix agreed with Warner Bros. to delay new release rentals to 28 days after the DVDs became available for sale, in an attempt to help studios sell physical copies.
July 2010: Netflix Signs Deal to Stream Movies of Relativity Media
In July 2010, Netflix signed a deal to stream movies of Relativity Media.
August 2010: Netflix Reaches Deal to Stream Films from Paramount, Lionsgate and Metro-Goldwyn-Mayer
In August 2010, Netflix reached a five-year deal worth nearly $1 billion to stream films from Paramount, Lionsgate and Metro-Goldwyn-Mayer. The deal increased Netflix's annual spending fees.
September 22, 2010: Netflix Launches in Canada
On September 22, 2010, Netflix launched in Canada, its first international market.
November 2010: Netflix Offers Standalone Streaming Service
In November 2010, Netflix began offering a standalone streaming service separate from DVD rentals.
2010: Netflix Acquires Rights to "Breaking Bad"
In 2010, Netflix acquired the rights to "Breaking Bad", produced by Sony Pictures Television, after the show's third season, which led to increased viewership and the "Netflix effect".
January 2011: Agreements to Include Netflix Buttons on Remote Controls
In January 2011, Netflix announced agreements with several manufacturers to include branded Netflix buttons on the remote controls of devices compatible with the service, such as Blu-ray players.
May 2011: Netflix Becomes Largest Source of Internet Streaming Traffic
By May 2011, Netflix had become the largest source of Internet streaming traffic in North America, accounting for 30% of traffic during peak hours.
July 12, 2011: Netflix Announces Separation of Subscription Plans
On July 12, 2011, Netflix announced that it would separate its existing subscription plans into two separate plans: one covering the streaming and the other DVD rental services. The cost for streaming would be $7.99 per month, while DVD rental would start at the same price.
September 11, 2011: Netflix Expands to Latin America
On September 11, 2011, Netflix expanded to countries in Latin America.
September 18, 2011: Netflix Announces Intentions to Rebrand DVD Service as Qwikster
On September 18, 2011, Netflix announced its intentions to rebrand and restructure its DVD home media rental service as an independent subsidiary called Qwikster, separating DVD rental and streaming services.
September 26, 2011: Netflix Announces Content Deal with DreamWorks Animation
On September 26, 2011, Netflix announced a content deal with DreamWorks Animation.
October 10, 2011: Netflix Retains DVD Service Under Name Netflix, Citing Customer Dissatisfaction with Split
On October 10, 2011, Netflix announced that it would retain its DVD service under the name Netflix and that its streaming and DVD-rental plans would remain branded together, citing customer dissatisfaction with the split.
October 2011: Netflix and The CW Sign Multi-Year Deal
In October 2011, Netflix and The CW reached a multi-year output deal for The CW's television shows.
2011: Netflix Begins Original Content Development
In 2011, Netflix began its efforts into original content development.
February 2012: Netflix Reaches Agreement with The Weinstein Company
In February 2012, Netflix reached a multi-year agreement with The Weinstein Company.
March 2012: Netflix Acquires DVD.com Domain
In March 2012, Netflix acquired the domain name DVD.com.
April 2012: Netflix Forms FLIXPAC
In April 2012, Netflix filed with the Federal Election Commission to form a political action committee called FLIXPAC to engage on issues like net neutrality, bandwidth caps, UBB and VPPA.
June 2012: Netflix announced Open Connect, a custom content delivery network
In June 2012, Netflix announced a custom content delivery network called Open Connect.
June 2012: Netflix began to restrict the availability of its public API
In June 2012, Netflix began limiting access to its public API, shifting its focus to a small group of known partners utilizing private interfaces due to the majority of traffic originating from these private interfaces.
June 2012: Netflix Signs Deal with Open Road Films
In June 2012, Netflix signed a deal with Open Road Films.
August 23, 2012: Netflix and The Weinstein Company Sign Multi-Year Output Deal for RADiUS-TWC Films
On August 23, 2012, Netflix and The Weinstein Company signed a multi-year output deal for RADiUS-TWC films.
September 2012: Epix Signs Five-Year Streaming Deal with Netflix
In September 2012, Epix signed a five-year streaming deal with Netflix, granting Netflix exclusive access to Epix content for the first two years of the agreement.
December 4, 2012: Netflix and Disney Announce Exclusive Multi-Year Agreement
On December 4, 2012, Netflix and Disney announced an exclusive multi-year agreement for first-run United States subscription television rights to Walt Disney Studios' animated and live-action films.
January 14, 2013: Netflix Signs Agreement with Time Warner
On January 14, 2013, Netflix signed an agreement with Time Warner's Turner Broadcasting System and Warner Bros. Television to distribute Cartoon Network, Warner Bros. Animation, and Adult Swim content, as well as TNT's Dallas.
February 1, 2013: House of Cards Released as First "Netflix Original"
On February 1, 2013, Netflix released House of Cards, marketing it as the first "Netflix Original" production.
March 13, 2013: Netflix Adds Facebook Sharing Feature
On March 13, 2013, Netflix added a Facebook sharing feature for United States subscribers, allowing access to "Watched by your friends" and "Friends' Favorites".
March 2013: Content becomes available on Netflix
In March 2013, Cartoon Network, Warner Bros. Animation, and Adult Swim content, as well as TNT's Dallas, became available on Netflix.
July 2013: Orange is the New Black Premieres
In July 2013, Orange is the New Black premiered, becoming Netflix's most-watched original series so far, with an audience comparable to successful shows on cable and broadcast TV.
July 18, 2013: Netflix earned first Primetime Emmy Awards nominations for original streaming programs
On July 18, 2013, Netflix received its first Primetime Emmy Awards nominations for original streaming programs at the 65th Primetime Emmy Awards. Three of its series, Arrested Development, Hemlock Grove and House of Cards, earned a combined 14 nominations. The House of Cards episode "Chapter 1" became the first episode of a streaming television series to receive a major Primetime Emmy Award nomination and win for Outstanding Cinematography for a Single-Camera Series. David Fincher's win for Directing for a Drama Series for House of Cards made the episode the first from a streaming service to win a Primetime Emmy.
August 1, 2013: Netflix Reintroduces Profiles Feature
On August 1, 2013, Netflix reintroduced the "Profiles" feature, allowing accounts to accommodate up to five user profiles.
November 6, 2013: Netflix earned its first Grammy nomination
On November 6, 2013, Netflix earned its first Grammy nomination when You've Got Time by Regina Spektor—the main title theme song for Orange Is the New Black—was nominated for Best Song Written for Visual Media.
November 2013: Marvel and ABC Announce Netflix Series Orders
In November 2013, Marvel Television and ABC Studios announced that Netflix had ordered four television series based on the Marvel Comics characters Daredevil, Jessica Jones, Iron Fist, and Luke Cage, along with a Defenders miniseries.
December 12, 2013: Netflix earned six nominations for Golden Globe Awards
On December 12, 2013, Netflix received six nominations for the Golden Globe Awards, including four for House of Cards. Wright won Golden Globe Award for Best Actress – Television Series Drama for her role in House of Cards, becoming the first actress to win a Golden Globe for a streaming television series. Additionally, House of Cards and Orange is the New Black won Peabody Awards in 2013.
2013: Netflix Limits Expansion
In 2013, Netflix limited its expansion due to cost reasons, adding only one new market, the Netherlands, in September, expanding its availability to 40 territories.
2013: Direct-to-video Releases Made Available
In 2013, direct-to-video releases were made available on Netflix as part of the agreement with Disney.
2013: Netflix announces home screen redesign since 2013
In May 2025, Netflix announced a redesign of its home screen for the first time since 2013, featuring a simplified appearance with prominent metadata and streamlined tabs, to enhance user experience and reflect new content offerings.
January 16, 2014: Netflix became the first streaming service to earn an Academy Award nomination
On January 16, 2014, Netflix achieved a milestone by becoming the first streaming service to receive an Academy Award nomination when The Square was nominated for Best Documentary Feature.
April 2014: Netflix Signs Deal with Mitchell Hurwitz
In April 2014, Netflix signed Arrested Development creator Mitchell Hurwitz and his production firm The Hurwitz Company to a multi-year deal to create original projects.
May 2014: Netflix & Sony Pictures Animation Agreement
In May 2014, Netflix & Sony Pictures Animation had a major multi-deal to acquire streaming rights to produce films, Netflix also began to introduce an updated logo, with a flatter appearance and updated typography.
July 10, 2014: Netflix received 31 Emmy nominations
On July 10, 2014, Netflix received 31 Emmy nominations. Nominations included House of Cards for Outstanding Drama Series, Outstanding Directing in a Drama Series, Outstanding Writing in a Drama Series, Outstanding Lead Actor (Kevin Spacey), and Outstanding Lead Actress (Robin Wright). Orange is the New Black was nominated in the comedy categories, earning nominations for Outstanding Comedy Series, Outstanding Writing for a Comedy Series, Outstanding Directing for a Comedy Series, Outstanding Lead Actress (Taylor Schilling), Outstanding Supporting Actress (Kate Mulgrew), and Outstanding Guest Actress (Uzo Aduba).
September 10, 2014: Netflix Participates in Internet Slowdown Day
On September 10, 2014, Netflix participated in Internet Slowdown Day by deliberately slowing down its speed in support of net neutrality regulations in the United States.
September 2014: Netflix Expands into Six New European Markets
In September 2014, Netflix expanded into six new European markets, including Austria, Belgium, France, Germany, Luxembourg, and Switzerland.
October 2014: Netflix Announces Four-Film Deal with Adam Sandler
In October 2014, Netflix announced a four-film deal with Adam Sandler and his Happy Madison Productions.
November 2014: Netflix retired the public API
In November 2014, Netflix discontinued its public API and partnered with the developers of eight services considered the most valuable, including Instant Watcher, Fanhattan, Yidio, and Nextguide.
March 2015: Netflix Expands to Australia and New Zealand
In March 2015, Netflix expanded its services to Australia and New Zealand.
April 2015: Netflix Adds Support for Audio Description
In April 2015, following the launch of Daredevil, Netflix announced that it had added support for audio description and would begin adding descriptions to its other original series.
September 2015: Netflix Launches in Japan
In September 2015, Netflix launched in Japan, marking its first entry into the Asian market.
2015: Netflix customized the thumbnails based on viewing history
Around 2015, Netflix began customizing title thumbnails based on viewing history, such as selecting a specific key art for a thumbnail based on an actor or scene type aligning with genre preferences. Before 2015, the thumbnails were the same key art for everyone.
2015: Daredevil and Jessica Jones Premiered
In 2015, Daredevil and Jessica Jones premiered on Netflix.
January 2016: Netflix to begin VPN blocking
In January 2016, Netflix announced it would begin VPN blocking to restrict access to videos from countries where they are unavailable, limiting users to worldwide content. Variety is present on Netflix.
January 2016: Netflix Announces Major International Expansion
In January 2016, at the Consumer Electronics Show, Netflix announced a major international expansion into 130 additional countries, making it available worldwide except for China, Syria, North Korea, Kosovo and Crimea.
April 2016: Netflix Plans to Expand Netflix Studios
In April 2016, Hastings stated that the company planned to expand its in-house, Los Angeles-based Netflix Studios to grow its output, and ruled out any potential acquisitions of existing studios.
May 2016: Netflix Creates Fast.com
In May 2016, Netflix created a tool called Fast.com to determine the speed of an Internet connection.
August 2016: Netflix closed its last physical data center but continued to develop its Open Connect technology
By August 2016, Netflix closed its last physical data center but continued to develop its Open Connect technology.
September 30, 2016: Luke Cage Series Premieres
On September 30, 2016, the Luke Cage series premiered on Netflix.
November 30, 2016: Netflix Launches Offline Playback Feature
On November 30, 2016, Netflix launched an offline playback feature for mobile apps on Android or iOS, allowing users to cache content for offline viewing.
2016: Netflix Rebrands DVD-by-mail Service to DVD.com
By 2016, Netflix rebranded its DVD-by-mail service under the name DVD.com, A Netflix Company.
2016: Classics Available on Netflix
In 2016, Disney classics such as Dumbo, Alice in Wonderland and Pocahontas became available on Netflix as part of the agreement.
2016: Netflix got the largest share of 2016 Emmy Award nominations
In 2016, Netflix received the largest share of Emmy Award nominations, with 16 major nominations. However, streaming shows only got 24 nominations out of a total of 139, falling significantly behind cable. The 16 Netflix nominees were: House of Cards with Kevin Spacey, A Very Murray Christmas with Bill Murray, Unbreakable Kimmy Schmidt, Master of None, and Bloodline.
February 2017: Netflix Signs Music Publishing Deal with BMG
In February 2017, Netflix signed a music publishing deal with BMG Rights Management to oversee rights outside of the United States for music associated with Netflix original content.
March 17, 2017: Iron Fist Premieres on Netflix
On March 17, 2017, Iron Fist premiered on Netflix.
April 25, 2017: Netflix Signs Licensing Deal with IQIYI
On April 25, 2017, Netflix signed a licensing deal with IQIYI, a Chinese video streaming platform, to distribute selected Netflix original content in China.
July 2017: Netflix series and movies accounted for more than a third of all prime-time download Internet traffic in North America
As of July 2017, Netflix series and movies accounted for more than a third of all prime-time download Internet traffic in North America.
August 7, 2017: Netflix Acquires Millarworld
On August 7, 2017, Netflix acquired Millarworld, the creator-owned publishing company of comic book writer Mark Millar, marking Netflix's first corporate acquisition.
August 14, 2017: Netflix Enters Exclusive Deal with Shonda Rhimes
On August 14, 2017, Netflix entered into an exclusive development deal with Shonda Rhimes and her production company Shondaland.
August 18, 2017: The Defenders Premieres
On August 18, 2017, The Defenders miniseries premiered on Netflix.
September 2017: Netflix Agrees to Invest in Content in Canada
In September 2017, Minister of Heritage Mélanie Joly announced that Netflix had agreed to make a CA$500 million investment over the next five years in producing content in Canada.
September 2017: Netflix to Offer Low-Broadband Mobile Technology to Airlines
In September 2017, Netflix announced it would offer its low-broadband mobile technology to airlines to provide better in-flight Wi-Fi so that passengers can watch movies on Netflix while on planes.
October 2017: Netflix Introduces "Skip Intro" Feature
In October 2017, Netflix introduced the "Skip Intro" feature, allowing customers to skip the intros to shows on its platform.
October 2017: Netflix Aims for Half of Library to Be Original Content
In October 2017, Netflix stated a goal of having half of its library consist of original content by 2019, announcing a plan to invest $8 billion on original content in 2018.
November 2017: Netflix Announces First Original Colombian Series
In November 2017, Netflix announced that it would be making its first original Colombian series, to be executive produced by Ciro Guerra.
November 2017: Netflix Signs Deal with Jenji Kohan
In November 2017, Netflix signed an exclusive multi-year deal with Orange Is the New Black creator Jenji Kohan.
November 2017: Netflix Withdraws from Golden Globe Awards Party
In November 2017, Netflix withdrew from co-hosting a party at the 75th Golden Globe Awards with The Weinstein Company due to the Harvey Weinstein sexual abuse cases.
December 2017: Netflix was awarded PETA's Company of the Year
In December 2017, Netflix received PETA's Company of the Year award for promoting animal rights movies and documentaries such as Forks Over Knives and What the Health.
December 2017: Netflix Signs Deal with Shawn Levy
In December 2017, Netflix signed Stranger Things director-producer Shawn Levy and his production company 21 Laps Entertainment to a four-year deal.
2017: Icarus had its premiere at the 2017 Sundance Film Festival
In 2017, Icarus premiered at the Sundance Film Festival and was bought by Netflix for $5 million.
2017: Stranger Things and The Crown received Emmy nominations
In 2017, Stranger Things received 19 nominations at the Primetime Emmy Awards, while The Crown received 13 nominations.
2017: Cannes premiere of Okja was controversial
The Cannes premiere of Okja in 2017 was controversial, and led to discussions over the appropriateness of films with simultaneous digital releases being screened at an event showcasing theatrical film.
February 4, 2018: Netflix launches The Cloverfield Paradox
On February 4, 2018, Netflix launched The Cloverfield Paradox, which they acquired from Paramount Pictures for $50 million, shortly after airing its first trailer during Super Bowl LII.
February 2018: Netflix acquired rights to films
In February 2018, Netflix acquired the rights to The Cloverfield Paradox. Other films acquired by Netflix include international distribution for Paramount's Annihilation and Universal's News of the World and worldwide distribution of Universal's Extinction, Warner Bros.' Mowgli: Legend of the Jungle, Paramount's The Lovebirds and 20th Century Studios' The Woman in the Window.
March 4, 2018: Netflix won its first Academy Award for Best Documentary Feature Film for Icarus
On March 4, 2018, at the 90th Academy Awards, Icarus, a film distributed by Netflix, won its first Academy Award for Best Documentary Feature Film.
March 2018: Sky UK integrates Netflix
In March 2018, Sky UK announced an agreement with Netflix to integrate Netflix's subscription VOD offering into its pay-TV service. Customers with its high-end Sky Q set-top box and service were then able to see Netflix titles alongside their regular Sky channels.
April 2018: Netflix pulled out of Cannes Film Festival
In April 2018, Netflix pulled out of the Cannes Film Festival, in response to new rules requiring competition films to have been released in French theaters.
May 22, 2018: The Obamas signed a deal with Netflix
On May 22, 2018, Barack Obama and Michelle Obama signed a deal to produce docu-series, documentaries and features for Netflix under their newly formed production company, Higher Ground Productions.
June 2018: Netflix partners with Telltale Games
In June 2018, Netflix announced a partnership with Telltale Games to port its adventure games to the service in a streaming video format, allowing simple controls through a television remote.
July 2018: Netflix earned the most Emmy nominations
In July 2018, Netflix earned the most Emmy nominations of any network for the first time with 112 nods.
August 27, 2018: Netflix signed an overall deal with Harlan Coben
On August 27, 2018, Netflix signed a five-year exclusive overall deal with international best–selling author Harlan Coben. On the same day, the company signed an overall deal with Gravity Falls creator Alex Hirsch.
October 2018: Netflix acquired Albuquerque Studios (ABQ Studios)
In October 2018, Netflix paid under $30 million to acquire Albuquerque Studios (ABQ Studios), a film and TV production facility in Albuquerque, New Mexico, for its first U.S. production hub, pledging to spend over $1 billion over the next decade.
November 2018: Paramount Pictures signed a multi-picture film deal with Netflix
In November 2018, Paramount Pictures signed a multi-picture film deal with Netflix, making Paramount the first major film studio to sign a deal with Netflix. A sequel to AwesomenessTV's To All the Boys I've Loved Before was released on Netflix under the title To All the Boys: P.S. I Still Love You as part of the agreement.
December 2018: Netflix Realizes Investment Goal
By December 2018, Netflix realized the CA$500 million investment goal in producing content in Canada, agreed upon in September 2017.
December 2018: Netflix partnered with ESPN Films
In December 2018, Netflix announced a partnership with ESPN Films on a television documentary chronicling Michael Jordan and the 1997–98 Chicago Bulls season titled The Last Dance.
2018: Netflix Invests in African Storytelling
Between 2018 and 2020 Netflix had started making significant investments in African storytelling, and hired Dorothy Ghettuba, a Kenyan media entrepreneur, as head of African Originals.
2018: Netflix produced 240 new original shows and movies
In 2018, Netflix produced a total of 240 new original shows and movies.
2018: Netflix plan to invest
In October 2017, Netflix stated a plan to invest $8 billion on original content in 2018.
January 2019: Sex Education debut
In January 2019, Sex Education made its debut as a Netflix original series, receiving much critical acclaim.
January 22, 2019: Netflix joins the Motion Picture Association of America (MPAA)
On January 22, 2019, Netflix sought and was approved for membership into the Motion Picture Association of America (MPAA), making it the first streaming service to join the association.
February 2019: Mike Flanagan and Trevor Macy signed an exclusive deal with Netflix
In February 2019, The Haunting creator Mike Flanagan joined Trevor Macy as a partner in Intrepid Pictures and the duo signed an exclusive overall deal with Netflix to produce television content.
May 9, 2019: Netflix contracted with Dark Horse Entertainment
On May 9, 2019, Netflix contracted with Dark Horse Entertainment to make television series and films based on comics from Dark Horse Comics.
July 2019: Netflix to open a hub at Shepperton Studios
In July 2019, Netflix announced that it would be opening a hub at Shepperton Studios as part of a deal with Pinewood Group.
August 2019: Netflix negotiated an exclusive film and television deal with David Benioff and D.B. Weiss
In early-August 2019, Netflix negotiated an exclusive multi-year film and television deal with Game of Thrones creators and showrunners David Benioff and D.B. Weiss. The first Netflix production created by Benioff and Weiss was planned as an adaptation of Liu Cixin's science fiction novel The Three-Body Problem, part of the Remembrance of Earth's Past trilogy.
September 30, 2019: Netflix signed The Duffer Brothers to an overall deal
On September 30, 2019, in addition to renewing Stranger Things for a fourth season, Netflix signed The Duffer Brothers to an overall deal covering future film and television projects for the service.
November 13, 2019: Netflix and Nickelodeon entered into a multi-year agreement
On November 13, 2019, Netflix and Nickelodeon entered into a multi-year agreement to produce several original animated feature films and television series based on Nickelodeon's library of characters.
2019: Netflix produced 371 new original shows and movies
In 2019, Netflix produced 371 new original shows and movies.
2019: Zack Snyder agreed to produce an anime-style web series inspired by Norse mythology
In 2019, Zack Snyder agreed to produce an anime-style web series inspired by Norse mythology.
2019: Goal for original content
In October 2017, Netflix stated a goal of having half of its library consist of original content by 2019.
January 2020: Netflix announced a new four-film deal with Adam Sandler
In January 2020, Netflix announced a new four-film deal with Adam Sandler worth up to $275 million.
February 25, 2020: Netflix formed partnerships with six Japanese creators
On February 25, 2020, Netflix formed partnerships with six Japanese creators to produce an original Japanese anime project. This partnership includes manga creator group CLAMP, mangaka Shin Kibayashi, mangaka Yasuo Ohtagaki, novelist and film director Otsuichi, novelist Tow Ubukata, and manga creator Mari Yamazaki.
March 4, 2020: ViacomCBS announced two spin-off films based on SpongeBob SquarePants for Netflix
On March 4, 2020, ViacomCBS announced that it will be producing two spin-off films based on SpongeBob SquarePants for Netflix.
March 2020: Government agencies called for Netflix and other streamers to limit services due to increased broadband and energy consumption
In March 2020, some government agencies requested that Netflix and other streaming services limit their services due to increased broadband and energy consumption as use of the platform increased. In response, Netflix reduced bit rate across all streams in Europe, decreasing traffic on European networks by approximately 25 percent. These measures were later implemented in India as well.
April 7, 2020: Peter Chernin's Chernin Entertainment made a deal with Netflix
On April 7, 2020, Peter Chernin's Chernin Entertainment made a multi-year first-look deal with Netflix to make films.
May 29, 2020: Netflix announced the acquisition of Grauman's Egyptian Theatre
On May 29, 2020, Netflix announced the acquisition of Grauman's Egyptian Theatre from the American Cinematheque to use as a special events venue.
July 2020: Sarandos appointed as co-CEO of Netflix
In July 2020, Sarandos was appointed as co-CEO of Netflix. Also in July 2020, Netflix invested in Black Mirror creators Charlie Brooker and Annabel Jones' new production outfit Broke And Bones.
September 2020: Netflix signed a multi-million dollar deal with the Duke and Duchess of Sussex
In September 2020, Netflix signed a multi-million dollar deal with the Duke and Duchess of Sussex to create TV shows, films, and children's content. Also in September 2020, Hastings released a book about Netflix culture titled No Rules Rules: Netflix and the Culture of Reinvention, which was coauthored by Erin Meyer.
December 2020: Netflix signed a first-look deal with Millie Bobby Brown
In December 2020, Netflix signed a first-look deal with Millie Bobby Brown to develop and star in several projects including a potential action franchise.
2020: Netflix Invests in African Storytelling
Between 2018 and 2020 Netflix had started making significant investments in African storytelling, and hired Dorothy Ghettuba, a Kenyan media entrepreneur, as head of African Originals.
2020: Netflix earned 24 Academy Award nominations
In 2020, Netflix earned 24 Academy Award nominations, marking the first time a streaming service led all studios in nominations.
2020: Netflix received 20 TV nominations and films distributed by Netflix also got 22 film nominations at the 78th Golden Globe Awards
In 2020, Netflix received 20 TV nominations and films distributed by Netflix also got 22 film nominations at the 78th Golden Globe Awards. It secured three out of the five nominations for best drama TV series for The Crown, Ozark and Ratched and four of the five nominations for best actress in a TV series: Olivia Colman, Emma Corrin, Laura Linney and Sarah Paulson.
2020: Netflix signs agreement with Wild Bunch for Studio Ghibli film library
In 2020, Netflix secured exclusive streaming rights to the film library of Studio Ghibli (excluding Grave of the Fireflies) worldwide except in the U.S. and Japan, through an agreement with Ghibli's international sales holder Wild Bunch.
March 2021: Netflix earned the most Academy Award nominations
In March 2021, Netflix earned the most Academy Award nominations of any studio, with 36. Netflix also won the most Academy Awards by any studio, with seven.
April 8, 2021: Sony Pictures Entertainment and Netflix agreement
On April 8, 2021, Sony Pictures Entertainment announced an agreement for Netflix to hold the U.S. pay television window rights to its releases beginning in 2022, replacing Starz and expanding upon an existing agreement with Sony Pictures Animation. The agreement also includes a first-look deal for any future direct-to-streaming films being produced by Sony Pictures, with Netflix required to commit to a minimum number of them.
June 7, 2021: Jennifer Lopez's Nuyorican Productions signed a deal with Netflix
On June 7, 2021, Jennifer Lopez's Nuyorican Productions signed a multi-year first-look deal with Netflix spanning feature films, TV series, and unscripted content, with an emphasis on projects that support diverse female actors, writers, and filmmakers.
June 10, 2021: Netflix launched an online store
On June 10, 2021, Netflix announced it was launching an online store for curated products tied to the Netflix brand and shows such as Stranger Things and The Witcher.
June 21, 2021: Steven Spielberg's Amblin Partners signed a deal with Netflix
On June 21, 2021, Steven Spielberg's Amblin Partners signed a deal with Netflix to release multiple new feature films for the streaming service.
June 30, 2021: Powerhouse Animation Studios signed a deal with Netflix
On June 30, 2021, Powerhouse Animation Studios (the studio behind Netflix's Castlevania) announced signing a first-look deal with the streamer to produce more animated series.
July 14, 2021: Netflix signed a first-look deal with Joey King
On July 14, 2021, Netflix signed a first-look deal with Joey King, star of The Kissing Booth franchise, in which King will produce and develop films for Netflix via her All The King's Horses production company.
July 2021: Netflix hires Mike Verdu as VP of game development
In July 2021, Netflix appointed Mike Verdu, formerly of Electronic Arts and Facebook, as vice president of game development, signaling plans to introduce video games by 2022.
July 2021: Netflix hired Mike Verdu as vice president of game development
In July 2021, Netflix hired Mike Verdu, a former executive from Electronic Arts and Facebook, as vice president of game development, along with plans to add video games by 2022.
July 21, 2021: Zack Snyder signed a first-look deal with Netflix
On July 21, 2021, Zack Snyder, director of Netflix's Army of the Dead, announced he had signed his production company The Stone Quarry to a first-look deal with Netflix; his upcoming projects include a sequel to Army of the Dead and a sci-fi adventure film titled Rebel Moon.
August 2021: Netflix Originals made up 40% of Netflix's overall library in the United States
As of August 2021, Netflix Originals made up 40% of Netflix's overall library in the United States.
August 2021: Netflix launches trial offerings of mobile games in Poland
In August 2021, Netflix initiated trial offerings for users in Poland, providing premium mobile games, including Stranger Things 3: The Game, for free to subscribers via the Netflix mobile app.
September 2021: Netflix acquires Night School Studio
In September 2021, Netflix acquired Night School Studio, an independent video game developer.
September 2021: Netflix Global Fan Event
In late September 2021, Netflix held "TUDUM: A Netflix Global Fan Event", a three-hour virtual behind the scenes featuring first-look reveals for 100 of the streamer's series, films and specials. According to Netflix, the show garnered 25.7 million views across Netflix's channels.
September 17, 2021: Squid Game launched on Netflix
On September 17, 2021, Squid Game, a South Korean survival drama, rapidly became the service's most-watched show within a week of its launch in many markets, including Korea, the U.S. and the United Kingdom. Within its first 28 days on the service, Squid Game drew more than 111 million viewers, surpassing Bridgerton and becoming Netflix's most-watched show.
September 20, 2021: Netflix Leases Longcross Studios
On September 20, 2021, Netflix signed a long-term lease with Aviva Investors to operate and expand the Longcross Studios in Surrey, UK.
September 21, 2021: Netflix to Acquire Roald Dahl Story Company
On September 21, 2021, Netflix announced it would acquire the Roald Dahl Story Company, which manages the rights to Roald Dahl's stories and characters. It would operate as an independent company.
September 28, 2021: Netflix Acquires Night School Studio
On September 28, 2021, Netflix acquired Night School Studio, an independent video game developer.
October 2021: Netflix Changes Viewership Metrics
In October 2021, Netflix announced it would switch its viewership metrics to measuring the number of hours that a show was watched, which the company stated was closer to the measurements used in linear broadcast television.
November 2, 2021: Netflix Officially Launches Mobile Games
On November 2, 2021, Netflix officially launched mobile games for Android users globally. Subscribers had free access to five games, including two previously made Stranger Things titles.
December 6, 2021: Netflix Teams up with Stage 32
On December 6, 2021, Netflix and Stage 32 announced that they have teamed up the workshops at the Creating Content for the Global Marketplace program.
December 7, 2021: Netflix Partners with IllumiNative
On December 7, 2021, Netflix partnered with IllumiNative, a woman-led non-profit organization, for the Indigenous Producers Training Program.
2021: Netflix annual revenue in the UK
In 2021, Netflix's annual revenue from UK subscribers was £1.4bn.
2021: Netflix received 30 nominations at the 2021 Screen Actors Guild Awards
In 2021, films and programs distributed by Netflix received 30 nominations at the Screen Actors Guild Awards, more than any other distribution company. Their distributed films and programs won seven awards, including best motion picture for The Trial of the Chicago 7 and best TV drama for The Crown. Netflix also received the most nominations of any studio at the 93rd Academy Awards—35 total nominations with 7 award wins.
2021: Netflix production budget reached $13.6 billion
In 2021, the Netflix budget allocated to production increased annually, reaching $13.6 billion.
2021: Largest regional quarterly gain since 2021
In July 2023, Netflix reported adding 5.9 million subscribers for the second quarter of the year, bringing the total to 238.39 million subscribers overall. The United States and Canada accounted for 1.2 million of these subscribers, marking the largest regional quarterly gain since 2021.
January 2022: Netflix Orders Sports Docuseries
In January 2022, Netflix ordered additional sports docuseries from Drive to Survive producers Box to Box Films. This included series that would follow PGA Tour golfers, and another that would follow professional tennis players on the ATP and WTA Tour circuits.
February 2022: The Power of the Dog received 12 nominations for the 94th annual Academy Awards
In February 2022, The Power of the Dog, a gritty western distributed by Netflix, received 12 nominations, including Best Picture, for the 94th annual Academy Awards. Films distributed by the streamer received a total of 72 nominations.
March 15, 2022: Netflix and Dr. Seuss Enterprises Partner for New Series
On March 15, 2022, Netflix announced a partnership with Dr. Seuss Enterprises to produce five new series and specials based on Seuss properties following the success of Green Eggs and Ham.
March 2022: Netflix announces plans to acquire Next Games
In March 2022, Netflix announced plans to acquire Next Games for €65 million as part of its expansion into gaming. Next Games had developed the mobile title Stranger Things: Puzzle Tales as well as two The Walking Dead mobile games.
March 2022: Netflix begins charging fee for additional users in select countries
In March 2022, Netflix began to charge a fee for additional users in Chile, Peru, and Costa Rica to attempt to control account sharing.
March 2022: Netflix to Acquire Next Games
In March 2022, the company announced plans to acquire Next Games for €65 million as part of Netflix's expansions into gaming. Next Games had developed the mobile title Stranger Things: Puzzle Tales as well as two The Walking Dead mobile games.
March 31, 2022: Netflix Orders Tour de France Docuseries
On March 31, 2022, Netflix ordered a docuseries that would follow teams in the 2022 Tour de France, which would also be co-produced by Box to Box Films.
April 13, 2022: Netflix Partners with Group Effort Initiative and Arab Fund For Arts And Culture
On April 13, 2022, Netflix released the series Our Great National Parks. It also partnered with Group Effort Initiative to provide opportunities behind the camera for those in underrepresented communities. On the same day, Netflix partnered with Lebanon-based Arab Fund For Arts And Culture for supporting the Arab female filmmakers. Also on the same day, Netflix announced an Exploding Kittens mobile card game tied to a new animated TV series, which will launch in May.
May 2022: Netflix's shareholder Imperium Irrevocable Trust filed a lawsuit against the company for violating the U.S. securities laws
In May 2022, Netflix faced a lawsuit from its shareholder, Imperium Irrevocable Trust, alleging violations of U.S. securities laws.
June 2022: Netflix Lays Off Employees Amid Subscriber Growth Concerns
By June 2022, Netflix had laid off 450 full-time and contract employees as part of the company's plan to trim costs amid lower than expected subscriber growth.
July 1, 2022: Stranger Things 4 Reaches Milestone
After the release of the second volume of Stranger Things 4 on July 1, 2022, it became Netflix's second title to receive more than one billion hours viewed.
July 13, 2022: Netflix Announces Plans to Launch Ad-Supported Subscription Option
On July 13, 2022, Netflix announced plans to launch an advertising-supported subscription option that would not allow subscribers to download content.
July 18, 2022: Netflix to test account sharing feature in more countries
On July 18, 2022, Netflix announced that it would test the account sharing feature in more countries, including Argentina, Dominican Republic, El Salvador, Guatemala and Honduras.
July 19, 2022: Netflix to Acquire Animal Logic
On July 19, 2022, Netflix announced plans to acquire Australian animation studio Animal Logic.
July 20, 2022: Netflix announces advertising-supported tier coming in 2023
On July 20, 2022, it was announced that the advertising-supported tier would be coming to Netflix in 2023 but it would not feature the full library of content.
August 2022: Original productions made up 50% of Netflix's overall library in the United States
As of August 2022, original productions made up 50% of Netflix's overall library in the United States.
September 2022: Studio Colorido Film Premiere
In April 2022, Netflix formed a partnership with Japan's Studio Colorido, signing a multi-film deal to boost their anime content in Asia. The streaming giant is said to co-produce three feature films with the studio, the first of which will premiere in September 2022.
September 2022: Netflix opens a mobile game studio in Helsinki, Finland
In September 2022, Netflix opened a mobile game studio in Helsinki, Finland.
October 4, 2022: Netflix Signs Creative Partnership with Andrea Berloff and John Gatins
On October 4, 2022, Netflix have signed a creative partnership with Andrea Berloff and John Gatins.
October 2022: Netflix opens fifth studio in southern California and acquires Spry Fox
In October 2022, Netflix opened a new studio, their fifth overall, in southern California, alongside the acquisition of Spry Fox in Seattle.
October 2022: Netflix reveals revenue from UK subscribers
In October 2022, Netflix revealed that its annual revenue from the UK subscribers in 2021 was £1.4bn.
October 2022: Netflix considers cloud gaming options
In October 2022, Verdu said that besides continuing to expand their portfolio of games, they were also interested in cloud gaming options.
November 3, 2022: Netflix launches "Basic with Ads" plan
On November 3, 2022, Netflix launched the "Basic with Ads" plan in 12 countries: United States, Canada, Mexico, Brazil, United Kingdom, France, Germany, Italy, Spain, Australia, Japan and South Korea. The ad-supported plan cost $6.99 per month in the United States at launch.
November 7, 2022: Netflix Partners with The Seven
On November 7, 2022, Netflix announced a strategic partnership with The Seven, a Japanese production company owned by TBS Holdings, to produce multiple original live-action titles for the subscribers over the next five years.
December 12, 2022: Korean Drama Viewership Increase
On December 12, 2022, Netflix announced that sixty-percent of its subscribers had watched a Korean drama.
2022: Netflix Original Productions Account for Half of US Library
By 2022, "Netflix Original" productions accounted for half of its library in the United States, and the company ventured into video game publishing of mobile games through its flagship service.
2022: Marvel productions moving exclusively to Disney+
In 2022, Marvel productions moved exclusively to Disney+ after the agreement with Disney ended in 2019 due to the launch of Disney+.
2022: Plans to add video games by 2022
In July 2021, Netflix appointed Mike Verdu, formerly of Electronic Arts and Facebook, as vice president of game development, signaling plans to introduce video games by 2022.
2022: The Queen's Ball: A Bridgerton Experience launching in multiple cities
In September, the company announced The Queen's Ball: A Bridgerton Experience, launching in 2022 in Los Angeles, Chicago, Montreal, and Washington, D.C.
2022: Netflix to add video games
Netflix plans to add video games by 2022.
January 10, 2023: Netflix Announces Engineering Hub in Warsaw
On January 10, 2023, Netflix announced plans to open an engineering hub in its Warsaw office. The hub is to provide Netflix's creative partners with software solutions for the production of films and series.
January 2023: Netflix Names Co-CEOs
In January 2023, Greg Peters and Ted Sarandos were named co-CEOs of Netflix, with Hastings assuming the role of executive chairman.
February 2023: Netflix Launches Wider Rollout of Spatial Audio
In February 2023, Netflix launched a wider rollout of spatial audio, and began allowing Premium subscribers to download content for offline playback on up to six devices (expanded from four).
February 24, 2023: Netflix cuts subscription prices in over 30 countries
On February 24, 2023, Netflix reduced subscription prices in over 30 countries, including Malaysia, Indonesia, Thailand, and others, to attract more subscribers. Stronger anti-password-sharing rules were also expanded to Canada, New Zealand, Portugal, and Spain in the same month.
March 4, 2023: Netflix Broadcasts First Live-Streaming Event
On March 4, 2023, Netflix broadcast its first-ever global live-streaming event, the stand-up comedy special Chris Rock: Selective Outrage.
March 2023: Netflix won six Academy Awards
In March 2023, Netflix secured six Academy Awards, with All Quiet on the Western Front earning four wins, becoming the most awarded Netflix film to date. Guillermo del Toro's Pinocchio marked the first streaming film to win Best Animated Feature, while The Elephant Whisperers became the first Indian-produced film to win Best Documentary Short Film. Netflix also received 103 Emmy nominations, including 13 each for the limited series Beef and Dahmer – Monster: The Jeffrey Dahmer Story.
April 18, 2023: Netflix to Discontinue DVD-by-Mail Service
On April 18, 2023, Netflix announced that it would discontinue its DVD-by-mail service on September 29. Users of the service were able to keep the DVDs that they had received.
May 2023: Netflix begins cracking down on password sharing in US, UK, and Australia
By May 2023, Netflix began enforcing stricter regulations on password sharing in the US, UK, and Australia, requiring users to set a primary location based on the device's IP address.
May 2023: Netflix expands anti-password-sharing rules
In May 2023, Netflix expanded stricter anti-password-sharing rules to United States and Brazil subscribers.
May 2023: Password Sharing Ban
In May 2023, Netflix officially banned password sharing between individuals of different households, restricting account sharing to those living in the same house.
June 2023: The Night Agent Most Watched Show Globally
Netflix released its first report for the first six months of 2023 in December 2023, it revealed that The Night Agent was the most watched show globally during that period in June 2023.
June 2023: Netflix Reworks Viewership Metrics Again
Netflix reworked its viewership metrics again in June 2023. Viewership of shows was measured during the first 91 days of availability, instead of the first 28 days, and now are based on the total viewership hours divided by the total hours of the show itself.
July 2023: Netflix adds 5.9 million subscribers in Q2
In July 2023, Netflix reported adding 5.9 million subscribers for the second quarter of the year, bringing the total to 238.39 million subscribers overall. The United States and Canada accounted for 1.2 million of these subscribers, marking the largest regional quarterly gain since 2021.
August 2023: Netflix Stories Announcement
In August 2023, the company announced Netflix Stories, a collection of interactive narrative games from Netflix series and movies such as Love is Blind, Money Heist and Virgin River.
October 2023: Netflix Promotes Eunice Kim and Elizabeth Stone
In October 2023, Eunice Kim was promoted to Chief Product Officer and Elizabeth Stone was promoted to Chief Technology Officer.
December 2023: Netflix Releases First "What We Watched: A Netflix Engagement Report"
In December 2023, Netflix released its first "What We Watched: A Netflix Engagement Report", a look at viewership for every original and licensed title watched more than 50,000 hours from January to June 2023. The company also announced plans to publish the report twice a year.
2023: ICC Men's Cricket World Cup final had 57 million concurrent streams
In November 2024, Paul's promoter reported that the stream had a peak concurrent viewership of 65 million viewers, surpassing the 2023 ICC Men's Cricket World Cup final (which had a reported 57 million concurrent streams on Disney+ Hotstar) as the most live-streamed sporting event.
2023: Netflix reports 5.9 million new subscribers in Q2 2023
Netflix reported 8.05 million new subscribers in Q2 2024, up from 5.9 million subscribers added in Q2 2023.
2023: Netflix announces advertising-supported tier will be coming in 2023
On July 20, 2022, it was announced that the advertising-supported tier would be coming to Netflix in 2023 but it would not feature the full library of content.
January 2024: A federal judge dismissed the shareholder lawsuit against Netflix
In January 2024, a federal judge dismissed the lawsuit filed by Netflix shareholders, stating that they had not provided evidence of Netflix misrepresenting subscriber growth.
January 23, 2024: Netflix Announces WWE Agreement
On January 23, 2024, Netflix announced a major agreement with professional wrestling promotion WWE, under which it will acquire the international rights to its live weekly program Raw beginning January 6, 2025. The rights will initially cover the United States, Canada, the United Kingdom, and Latin America, and expand to other territories over time.
February 2024: Netflix partners with Peter Morgan for Patriots on Broadway
In February 2024, Netflix collaborated with Peter Morgan, the creator of The Crown, to produce the play Patriots on Broadway, marking the company's first Broadway venture.
May 2024: Netflix Hosts Netflix Is a Joke Festival and Announces NFL Streaming
In May 2024, Netflix hosted its second Netflix Is a Joke festival in Los Angeles, streaming specials such as Katt Williams's Woke Folk and The Roast of Tom Brady. Additionally, Netflix announced that it would stream NFL Christmas games in 2024, securing exclusive rights for at least one NFL Christmas game each year for 2025 and 2026.
June 2024: Netflix Announces New Entertainment Venues: Netflix House
In June 2024, Netflix revealed plans to create new entertainment venues called "Netflix House" at King of Prussia Mall in Pennsylvania and Galleria Dallas in Texas, featuring retail, restaurants, and interactive experiences linked to Netflix original content.
June 2024: Verdu moved into new role focusing on "innovation in game development"
In June 2024, Verdu transitioned to a new role at Netflix, focusing on "innovation in game development."
July 2024: Netflix hired Alain Tascan to head up Netflix Games
In July 2024, Netflix hired Alain Tascan, previously the vice president of game development at Epic Games, to lead Netflix Games. As of July 2024, Netflix has over 80 games in development, with plans to release at least one game each month to attract fans.
July 2024: Netflix received 107 Emmy nominations
In July 2024, Netflix led all networks with 107 Emmy nominations.
July 31, 2024: Netflix app automatically removed from second and third generation Apple TV
On July 31, 2024, the Netflix app was automatically removed from second and third generation Apple TVs, which previously supported Netflix with an ad-free plan.
October 2024: Netflix shut down "Team Blue" AAA gaming studio
In October 2024, Netflix closed its Southern California "Team Blue" AAA gaming studio, resulting in the departure of key developers. Despite this, Netflix reaffirmed its dedication to expanding its gaming division. Later in October 2024, several games based on hit series were announced, including Netflix Stories: Outer Banks, Netflix Stories: A Perfect Couple, Netflix Stories: A Virgin River Christmas, and The Ultimatum: Choices, along with TED Tumblewords, a new daily word game in collaboration with TED Talks.
November 15, 2024: Netflix Streams Boxing Event from AT&T Stadium
On November 15, 2024, Netflix streamed a boxing event from AT&T Stadium in Arlington, Texas, featuring Jake Paul vs. Mike Tyson and Katie Taylor vs. Amanda Serrano. Despite technical issues, the stream reached a peak of 65 million concurrent viewers, making the Taylor vs. Serrano bout the most-watched women's professional sporting event in U.S. history.
November 2024: Netflix Discontinues Interactive Specials
In November 2024, Netflix announced it would discontinue further work on interactive specials and remove most of them from the platform to focus on other technological areas.
2024: Record Number of New Subscribers
In 2024, Netflix reported a record number of new subscribers in Q4.
2024: Netflix adds 18.9 million subscribers in Q4
In January 2025, Netflix announced that it exceeded 300 million subscribers worldwide after adding a record 18.9 million in the fourth quarter of 2024, totaling 41 million for the full year.
2024: Netflix reports 8.05 million new subscribers in Q2 2024
Netflix reported 8.05 million new subscribers in Q2 2024, up from 5.9 million subscribers added in Q2 2023.
2024: Netflix airs first-ever NFL games on Christmas Day
On Christmas Day 2024, Netflix aired its first NFL games between Kansas City Chiefs and Pittsburgh Steelers, and Baltimore Ravens and Houston Texans. These games averaged over 30 million global viewers and became the two most-streamed NFL games in US history, creating Netflix's most-watched Christmas Day in the US.
2024: Netflix Games revealed Yu Suzuki's next game Steel Paws at The Game Awards 2024
On December 12, at The Game Awards 2024, Netflix Games exclusively revealed pioneering game designer Yu Suzuki's next game, Steel Paws.
January 6, 2025: WWE Rights Acquired By Netflix
On January 23, 2024, Netflix announced a major agreement with professional wrestling promotion WWE, under which it will acquire the international rights to its live weekly program Raw beginning January 6, 2025. The rights will initially cover the United States, Canada, the United Kingdom, and Latin America, and expand to other territories over time.
January 2025: Netflix exceeds 300 million subscribers worldwide
In January 2025, Netflix announced that it exceeded 300 million subscribers worldwide after adding a record 18.9 million in the fourth quarter of 2024, totaling 41 million for the full year.
January 2025: Netflix received 18 Academy Award nominations across six titles
In January 2025, Netflix earned 18 Academy Award nominations across six titles, surpassing all other studios. Emilia Pérez received thirteen nominations, making it the most nominated film of the year and the most nominated non-English language film in Academy history. Emilia Pérez ultimately won an award for Best Original Song for "El Mal" and Zoe Saldaña was awarded Best Supporting Actress. Other Netflix films recognized with nominations were The Only Girl in the Orchestra, Pablo Larraín's Maria, Tyler Perry's The Six Triple Eight, animated feature Wallace & Gromit: Vengeance Most Fowl, and live-action short film Anuja.
May 2025: Netflix announces home screen redesign
In May 2025, Netflix announced a redesign of its home screen for the first time since 2013, featuring a simplified appearance with prominent metadata and streamlined tabs, to enhance user experience and reflect new content offerings.
July 2025: Netflix received 120 Emmy nominations
In July 2025, Netflix secured 120 Emmy nominations, including 13 for Adolescence, 11 for Monsters: The Lyle and Erik Menendez Story, and 10 for Black Mirror. It won 30 Emmys, with Adolescence winning eight, including Outstanding Limited or Anthology Series. Owen Cooper, the star of Adolescence, became the youngest Emmy winner ever in any male acting category at 15 years old.
August 2025: Netflix announces exclusivity deal to stream World Baseball Classic in Japan
In August 2025, Netflix announced an exclusivity deal to stream the World Baseball Classic in Japan starting in 2026. Later that month, the animated musical KPop Demon Hunters became Netflix's most popular film of all time.
September 2025: Netflix may consider bid to buy Warner Bros. Discovery
In September 2025, it was reported that Netflix may be considering a bid to buy Warner Bros. Discovery, focusing on acquiring the studio and streaming parts of the company.
2025: Netflix Subscriber and Website Stats
As of 2025, Netflix had 301.6 million paid memberships in more than 190 countries and is the 18th most-visited website in the world.
2025: Netflix launched responsive recommendations
In 2025, Netflix launched "responsive recommendations," which display titles on the home page based on what its users are actively searching.
2025: Netflix production budget projected to hit $18.9 billion
In 2025, the Netflix budget allocated to production projected to hit $18.9 billion.
2025: Netflix to have exclusive rights to NFL Christmas game
In May 2024, Netflix announced that for 2025, the streamer will have exclusive rights to at least one NFL Christmas game each year.
2025: Price Increase
In early 2025, after reporting a record number of new subscribers, Netflix raised its prices.
2026: Netflix to stream World Baseball Classic in Japan
In August 2025, Netflix announced an exclusivity deal to stream the World Baseball Classic in Japan starting in 2026. The 2026 edition marks the first time it will stream a live event in Japan.
2026: Netflix to have exclusive rights to NFL Christmas game
In May 2024, Netflix announced that for 2026, the streamer will have exclusive rights to at least one NFL Christmas game each year.
2027: Netflix House Las Vegas Strip to open
In June 2024, Netflix announced that Netflix House Las Vegas Strip will open in 2027.
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