History of Scooter Braun in Timeline
Scooter Braun is an American businessman and record executive notable for discovering and managing Justin Bieber and Ariana Grande. He founded RBMG Records and SB Projects, contributing to the success of numerous artists like Kanye West, Demi Lovato, and J Balvin. SB Projects is now part of Hybe, where Braun serves as a board member and senior advisor. He retired from artist management in 2024 after a successful career shaping the music industry and popular culture.
1956: Braun's Paternal Grandparents Immigrated to the US
In 1956, Scooter Braun's paternal grandparents immigrated to the United States from Hungary.
June 18, 1981: Scooter Braun Born
On June 18, 1981, Scott Samuel "Scooter" Braun was born. He is an American businessman, investor, and record executive.
2002: Planned Anger Management Tour After-Parties
In 2002, Scooter Braun was hired to plan after-parties for each of the five cities on the Anger Management Tour, which featured Ludacris and Eminem.
2003: Organized NBA All-Star Game Parties
In 2003, Scooter Braun organized parties for the NBA All-Star Game.
2004: Organized After-Parties for Onyx Hotel Tour
In 2004, Scooter Braun organized after-parties for Britney Spears' Onyx Hotel Tour.
2005: Brokered Deal Between Ludacris and Pontiac
In 2005, Scooter Braun brokered a $12 million campaign deal between Ludacris and Pontiac after leaving So So Def Records.
2007: Established SB Projects
In 2007, Scooter Braun established SB Projects, an entertainment and marketing company.
2008: Discovered Justin Bieber
In 2008, Scooter Braun is credited with having discovered and managed Canadian singer Justin Bieber.
2010: Ithaca Holdings Raised Venture Capital
In 2010, Ithaca Holdings, Braun's holding company, raised $120 million in venture capital.
2011: Produced Never Say Never Documentary
In 2011, Scooter Braun produced "Never Say Never", a documentary about Justin Bieber, which became one of the highest-grossing music documentaries in domestic box-office history.
2012: Managed Ariana Grande
In 2012, Scooter Braun began managing American singer Ariana Grande. Her success, along with other artists under Braun's management, led to the establishment of RBMG Records.
2012: Awarded ACLU Bill of Rights Award
In 2012, Scooter Braun was awarded an ACLU Bill of Rights award.
April 20, 2013: Appeared on Billboard Cover
On April 20, 2013, Scooter Braun appeared a second time on the cover of Billboard magazine, alongside Guy Oseary and Troy Carter.
2013: Began Dating Yael Cohen
In 2013, Scooter Braun began dating Yael Cohen.
2013: Signed Ariana Grande
In 2013, Scooter Braun signed Ariana Grande to his management label.
July 6, 2014: Married Yael Cohen
On July 6, 2014, Scooter Braun married Yael Cohen in Whistler, British Columbia, Canada.
2014: Executive Producer for Scorpion
From 2014 until 2018, Scooter Braun served as an executive producer for the CBS drama Scorpion.
2015: Birth of First Son
In 2015, Scooter Braun and Yael Cohen had their first son.
2015: Hosted Fundraiser for Hillary Clinton
In 2015, Scooter Braun hosted a fundraiser for Hillary Clinton at his home.
2016: Birth of Second Son
In 2016, Scooter Braun and Yael Cohen had their second son.
2016: Received Humanitarian Award
In 2016, Scooter Braun received the Humanitarian Award at the Billboard Touring Awards for his philanthropic support of Pencils of Promise, the Make-A-Wish Foundation, and Fuck Cancer.
2016: Calvin Klein Endorsement for Purpose World Tour
In 2016-2017, SB Projects handled television campaigns, branding, music-licensing deals, and tour sponsorships, including Justin Bieber's Calvin Klein endorsement for the Purpose World Tour.
2017: Calvin Klein Endorsement for Purpose World Tour
In 2016-2017, SB Projects handled television campaigns, branding, music-licensing deals, and tour sponsorships, including Justin Bieber's Calvin Klein endorsement for the Purpose World Tour.
2017: Philanthropic Efforts
In 2017, Braun was recognized for his philanthropic efforts, culminating in the 2018 Harry Chapin Memorial Humanitarian Award.
2017: Hand in Hand Telethon Organizer
In 2017, Scooter Braun helped organize Hand in Hand, a telethon which raised $55 million for relief efforts related to Hurricane Harvey and Hurricane Irma. As of 2017, Braun—along with his then-clients and companies—had granted more wishes for the Make-A-Wish Foundation than any other organization in the history of the foundation.
2017: Nominated for Grammy Award
In 2017, Scooter Braun was nominated for a Grammy Award for his work as a producer and songwriter on Justin Bieber's album Purpose, and appeared on the cover of Variety magazine's Hitmakers issue.
2018: Birth of Daughter
In 2018, Scooter Braun and Yael Cohen had a daughter.
2018: Received Humanitarian Awards
In 2018, Scooter Braun received the Harry Chapin Memorial Humanitarian Award and the Save the Children's Humanitarian Award for his philanthropic efforts in 2017.
2018: Formed Mythos Studios with David Maisel
In 2018, The New York Times reported that Braun joined David Maisel, founding chairman of Marvel Studios, to form Mythos Studios to produce comic book movie franchises in live-action and animated formats.
2018: Executive Producer for Dave Pilot
In 2018, Variety reported that FX had ordered a pilot of Dave, a comedy executive-produced by Braun, starring Kevin Hart and Lil Dicky.
July 2019: SB Projects First-Look Deal with Amazon Studios
In July 2019, SB Projects signed a first-look deal with Amazon Studios that included television and film scripts.
2019: Acquisition of Big Machine Records
In 2019, Ithaca Holdings, founded by Braun, acquired Big Machine Records, leading to a publicized dispute with Taylor Swift.
2019: Ithaca Acquired Big Machine Label Group
In 2019, Ithaca acquired Big Machine Label Group, including the masters to Taylor Swift's first six albums, leading to a dispute.
2019: Hosted Fundraiser for Kamala Harris
In 2019, Scooter Braun hosted a fundraiser for the Kamala Harris 2020 presidential campaign.
2019: Inducted into Midem Hall of Fame
In 2019, Scooter Braun was inducted into the Midem Hall of Fame.
2020: Hosted Fundraiser for Kamala Harris
In 2019, Scooter Braun hosted a fundraiser for the Kamala Harris 2020 presidential campaign.
2020: Named to Fortune's "40 Under 40"
In 2020, Fortune named Scooter Braun to its "40 Under 40" list in media and entertainment.
2020: Ithaca Sold Album Masters to Shamrock Holdings
In 2020, Ithaca Holdings sold the album masters to Shamrock Holdings for a reported $405 million, earning Ithaca $265 million.
April 2021: Hybe Acquires Ithaca Holdings
In April 2021, South Korean company Hybe announced it would acquire Ithaca Holdings for approximately $1.05 billion via its subsidiary Hybe America. Braun became Hybe America's CEO and joined Hybe's board of directors. Long-time staffers were gifted $50 million in stock from Braun's personal allotment, with artists Bieber and Grande receiving $10 million each.
July 2021: Filed for Divorce
In July 2021, Scooter Braun filed for divorce from Yael Cohen.
2021: Appointed CEO of Hybe America
In 2021, Scooter Braun became the chief executive officer (CEO) of Hybe America, the North American subsidiary of South Korean entertainment company Hybe Corporation.
2021: Named Variety's "Music Mogul of the Year"
In 2021, Scooter Braun was named Variety magazine's "Music Mogul of the Year."
2021: Net Worth Exceeded $1 Billion
In 2021, the acquisition of Ithaca holdings brought Scooter Braun's net worth beyond $1 billion.
May 31, 2022: Met with BTS and President Biden at White House
On May 31, 2022, Scooter Braun met with BTS and US President Joe Biden at the White House to discuss the rise in anti-Asian hate crimes.
September 2022: Divorce Finalized
In September 2022, Scooter Braun's divorce from Yael Cohen was finalized.
2022: Supported Rick Caruso in Mayoral Election
In 2022, Scooter Braun supported developer Rick Caruso in the Los Angeles mayoral election.
2022: Nominated for Grammy Award
In 2022, Scooter Braun was nominated for a Grammy Award for his work as a producer and songwriter on Justin Bieber's album Justice.
December 2023: Spoke at Rally for Israeli Hostages
In December 2023, during the Gaza War, Scooter Braun spoke at a rally in Tel Aviv's Hostages Square, calling for awareness on the issue of Israeli hostages. He also featured the mother of an Israeli hostage in a video posted to his Instagram.
2023: Braun Netted Nearly $400 Million From Big Machine Deal
As of 2023, Braun had netted nearly $400 million from the Big Machine deal.
2023: Hybe Acquired Quality Control Music
In 2023, Hybe acquired Quality Control Music for $300 million, with Kevin “Coach K” Lee and Pierre “P” Thomas maintaining control of the label under Braun.
2023: Presented Bang Si-Hyuk with Visionary Award
In 2023, Scooter Braun and Clive Davis presented Hybe's Chairman Bang Si-Hyuk with the Visionary award at Billboard's Power 100 Party.
2023: Joined Make-A-Wish Board
In 2023, Scooter Braun joined the board of directors of the Make-A-Wish Foundation.
March 2024: Launched Fundraising Project with Care.org
In March 2024, Scooter Braun launched a fundraising project with Care.org and the Hostages and Missing Families Forum in Israel.
2024: Retired from Artist Management
In 2024, Scooter Braun retired from artist management to focus on his role as HYBE-America CEO.
2024: Honored by the Anti-Defamation League
In 2024, Scooter Braun was honored by the Anti-Defamation League for his role in the Nova Festival Exhibit in New York City.
May 2025: Swift Acquired Rights to First Six Albums
In May 2025, Taylor Swift acquired the rights to her first six albums.
2025: Partnered with So So Def
In 2025, Braun partnered Hybe America with Jermaine Dupri's So So Def to launch new music and cooperate on distribution and marketing.
2025: Braun to serve as Board Member and Senior Advisor at HYBE
In 2025, Braun transitioned from his role as CEO to become a board member and senior advisor at Hybe America.
2025: End of dispute with Taylor Swift
The dispute with Taylor Swift that started with Ithaca Holding's acquisition of Big Machine Records in 2019, ended in 2025.
Mentioned in this timeline
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