WPXI is a television station located in Pittsburgh, Pennsylvania. It is an NBC affiliate owned by Cox Media Group. The station's studios are in the Summer Hill neighborhood, while its transmitter is located on Television Hill in Fineview, which was the original studio location.
In 1952, before the "freeze" on television station licenses, the FCC reallocated channels, with channel 10 going to Altoona; previously, the Pittsburgh Post-Gazette and Pittsburgh Radio Supply House had been competing for the channel 10 license.
In June 1955, the Federal Communications Commission (FCC) issued the construction permit for WIIC to WIIC Incorporated, a joint venture of the Pittsburgh Post-Gazette and Pittsburgh Radio Supply House.
In August 1957, NBC purchased WJAS radio as a condition of the WIIC license grant, as WJAS radio had to be sold.
On September 1, 1957, Pittsburgh's second commercial VHF station, WIIC, began broadcasting. The construction permit had been granted in June 1955 to WIIC Incorporated, a joint venture of the Pittsburgh Post-Gazette and Pittsburgh Radio Supply House.
In 1957, Bill Cardille signed WIIC on the air, with original programming including Studio Wrestling and Chiller Theatre. The station also briefly affiliated with the NTA Film Network.
From 1959 on Ted Eckman played Captain Jim on Cap'n Jim's Popeye Club.
In 1960, WPXI aired the Pittsburgh Pirates' World Series victory as part of NBC's Major League Baseball broadcast contract
From 1962, Channel 2 served as the default home station for Steelers games.
In 1963, WIIC produced and broadcast Chiller Theater, a late Saturday evening horror film show hosted by Bill Cardille.
In 1964, WIIC was sold to Cox Enterprises, which then traded its share in the Toledo, Ohio cable system to the Post-Gazette's parent company.
In 1965, WIIC produced a daily afternoon game show, Give It a Whirl, hosted by Steve Rizen of KQV radio.
In 1966, WIIC broadcast a Bandstand-type show on Saturday afternoons, Come Alive, sponsored by Pepsi and hosted by KQV disc jockey Chuck Brinkman.
From 1965 to 1967, WIIC produced a daily afternoon game show, Give It a Whirl.
In 1969, Channel 2 ended serving as the default home station for Steelers games.
In 1970, Eleanor Schano became the first woman to anchor a newscast solo on WIIC. Schano also hosted Face to Face, a weekly public affairs program.
In 1970, after the AFL-NFL merger, WPXI became the station of record for the Pittsburgh Steelers due to NBC holding the broadcast rights to AFC games. This marked the beginning of a long partnership.
In 1971, WPXI aired the Pittsburgh Pirates' World Series victory as part of NBC's Major League Baseball broadcast contract
From 1966 to 1972, WIIC broadcast a Bandstand-type show on Saturday afternoons.
From the earliest days of the station through 1973, WIIC produced a weekly live professional wrestling show, Studio Wrestling, independent of the National Wrestling Alliance, which aired on Saturday evenings and drew strong ratings.
Around 1975, Channel 11 branded itself as "e11even".
In 1978, Cox sister station WSOC-TV in Charlotte switched its affiliation to ABC.
In 1978, Cox was unable to switch WPXI's affiliation to ABC due to Hearst Television's strong affiliate relationship with ABC and WTAE-TV's unwillingness to exchange networks.
In 1979, WIIC carried the Operation Prime Time package.
On April 20, 1981, WIIC's call sign was changed to WPXI, which stood for "Pittsburgh 11".
In 1981, WPXI was the first station to offer a 5:30 p.m. newscast in Pittsburgh, titled "5:30 Live."
In 1981, the station's callsign was changed to WPXI, and Cox began investing heavily in its news department, following WTAE-TV's lead.
From 1963 to 1983, the station produced and broadcast Chiller Theater, a late Saturday evening horror film show hosted by Bill Cardille, or as he was referred to, "Chilly Billy".
The final program aired on Chiller Theater on January 1, 1984.
On November 10, 1984, WPXI joined the syndicated MGM/UA Premiere Network, premiering with Clash of the Titans.
In 1984, WPXI ended the first 5:30 p.m. newscast in Pittsburgh, titled "5:30 Live."
In 1987, WPXI adopted its current logo and started using the "Move Closer to Your World" theme by Al Ham, popularized by WPVI-TV in Philadelphia, along with a fast-paced video montage.
In 1987, WPXI debuted a new logo featuring the number 11 drawn into a circle, colored gold with a dark blue box around it.
In 1987, WPXI revived the 5:30 p.m. newscast with the name "Channel 11 News First Edition."
In 1989, WPXI stopped airing Pittsburgh Pirates games as part of NBC's Major League Baseball broadcast contract, which had been ongoing since the station's sign-on.
In September 1990, WPXI dropped NBC's Saturday morning cartoons in favor of running a newscast from 8 a.m. to 12:30 p.m.
On January 1, 1994, WPXI launched the Pittsburgh Cable News Channel (PCNC), which produced the first 10 p.m. newscast in the Pittsburgh market.
From 1997, WPXI led #1 ahead of WTAE-TV and KDKA-TV in viewership for the 5 p.m. newscast due to lead-in by early fringe talk show, The Jerry Springer Show at 4 p.m.
In 1997, the partnership between WPXI and the Pittsburgh Steelers ended as CBS took over the AFC broadcast rights, and most games moved to KDKA-TV.
Until 1999, WPXI led #1 ahead of WTAE-TV and KDKA-TV in viewership for the 5 p.m. newscast due to lead-in by early fringe talk show, The Jerry Springer Show at 4 p.m.
In 2000, Cox Enterprises purchased WTOV in Steubenville, Ohio, and WJAC-TV in Johnstown, Pennsylvania, from Sunrise Television.
In October 2004, WPXI revamped its look, using the circle 11 logo with a stylized "WPXI" below it, after previously using the NBC Peacock in its logo.
In 2004, WPXI changed its own on-air appearance, despite sister stations WTOV and WJAC-TV continuing to use WPXI's old look for some time.
In 2005, specifically the 2005–06 NHL season, WPXI became the secondary station for the Pittsburgh Penguins, carrying games that were part of NBC's National Hockey League broadcast contract.
On January 12, 2006, WPXI entered a news share agreement with Sinclair Broadcast Group (owner of WPGH-TV) allowing WPXI to take over production of WPGH's 10 p.m. newscast.
On January 26, 2006, the final installment of PCNC's 10 p.m. newscast aired as WPXI took over production of WPGH-TV's 10 p.m. newscast.
On January 30, 2006, WPXI began producing a 10 p.m. newscast for WPGH-TV, titled "Channel 11 News on Fox 53 at Ten."
On June 21, 2007, WPXI began carrying programming from NBC Weather Plus on digital subchannel 11.2, branded as WPXI 11 Weather Plus, offering local and national weather information 24 hours a day.
On October 6, 2007, WPXI began broadcasting in high definition, including the "Channel 11 News on Fox 53" newscast.
On October 15, 2007, WPXI added an airwave digital channel on 11.3 and began an affiliation with Retro Television Network (RTV).
Over the Labor Day weekend of 2007, WPXI began relocating from its Television Hill studios to a new facility in Summer Hill. On October 6, the station broadcast its first newscasts from the new studio in high definition.
In mid-October 2008, WPXI launched a redesigned website in collaboration with Internet Broadcasting. The websites of Cox's stations east of the Mississippi River began using the new format by early November 2008.
By early November 2008, the websites of all of Cox's stations east of the Mississippi River began using the new format pioneered by WPXI.
Following the shutdown of NBC Weather Plus in December 2008, WPXI moved RTV to 11.2 while the 11.3 subchannel went dark.
On June 12, 2009, WPXI shut down its analog signal, over VHF channel 11, as part of the U.S. transition from analog to digital broadcasts. One of the station's last programs on its analog signal was Game 7 of the 2009 Stanley Cup Finals.
In July 2009, WPXI applied with the FCC to operate three repeater signals: channel 21 in Derry Township, channel 23 in Uniontown, and channel 33 in New Castle.
In 2009, WPXI aired the Pittsburgh Penguins' Stanley Cup championship victory as part of NBC's National Hockey League broadcast contract.
As of May 2010, WPXI has a strong lead with viewers in the 5–6 a.m. and 10 p.m. timeslots.
WTOV in Steubenville, Ohio, used WPXI's former on-air appearance until October 2010, even after WPXI changed its look in 2004.
On June 13, 2011, WPXI replaced RTV with competing classic television network Me-TV.
In October 2011, WJAC-TV in Johnstown, Pennsylvania, adopted WPXI's current on-air design.
In 2011, Cox Media Group's partnership with Internet Broadcasting was dissolved, and the Cox television stations relaunched their website operations in-house.
In late January 2012, WPXI's and WSOC-TV's websites were redesigned to match the format of the in-house web operations of their sister stations.
In September 2012, WPXI added Weekend Today to its programming lineup.
Bill Cardille continued to host the local portion of the Jerry Lewis MDA Telethon until 2012.
As of the February 2013 ratings period, WPXI had the least-watched newscasts in Pittsburgh at noon, 4, 5, 6, and 11 p.m.
On February 23, 2013, Cox Media Group announced the sale of WJAC and WTOV to the Sinclair Broadcast Group, making WPXI Cox's only NBC-affiliated station until 2019.
On September 2, 2013, WPXI expanded its noon news to an hour, becoming Pittsburgh's first hour-long noon newscast.
In 2013, the Muscular Dystrophy Association moved the Jerry Lewis MDA Telethon from syndication to ABC (and locally to WTAE) as the MDA Show of Strength.
Bill Cardille remained in Pittsburgh as midday personality on WJAS radio until the station format changed to talk radio in 2014.
In 2014, WPXI dropped "The Tower V.2" and replaced it with a new special news theme, which lasted until January 2024.
In 2014, WPXI was the first station in the Pittsburgh market to have over-the-top content available on a streaming service, launching its own dedicated channel on Roku.
On April 15, 2015, WPXI became a charter affiliate of Laff on channel 11.3, bringing 11.3 live again for the first time since NBC Weather Plus shut down.
Bill Cardille died in 2016.
In 2016, WPXI aired the Pittsburgh Penguins' Stanley Cup championship victory as part of NBC's National Hockey League broadcast contract.
In 2017, WPXI aired the Pittsburgh Penguins' Stanley Cup championship victory as part of NBC's National Hockey League broadcast contract.
On July 24, 2018, WPXI parent Cox Enterprises announced it was "exploring strategic options" for Cox Media Group's television stations, potentially partnering or merging them into a larger TV company.
Bruno Sammartino, who started his career on WIIC's Studio Wrestling, died in 2018.
In February 2019, it was announced that Apollo Global Management would acquire Cox Media Group and Northwest Broadcasting's stations.
In June 2019, it was announced that Apollo would also acquire Cox's radio and advertising businesses, retaining the Cox Media Group name.
On December 17, 2019, the sale of Cox Media Group to Apollo Global Management was completed.
In 2019, Cox acquired Northwest Broadcasting stations KYMA-DT, KIEM-TV, KPVI-DT, and WNBD-LD, temporarily ending WPXI's status as Cox's only NBC affiliate.
On March 5, 2020, KDKA-TV launched CBSN Pittsburgh as part of CBS News, becoming the second station in Pittsburgh with over-the-top content available on a streaming service.
In 2020, specifically the 2020–21 NHL season, WPXI stopped carrying Pittsburgh Penguins games as part of NBC's National Hockey League broadcast contract.
In early 2020, Comcast (Xfinity) announced that it would drop PCNC from its lineup, greatly reducing the viewing audience.
In September 2021, WPXI added a 4 p.m. newscast to its programming.
On March 14, 2022, WPXI launched a 6:30 p.m. newscast for WPGH.
In 2022, WPXI gained the rights to air Thursday Night Football games involving the Steelers that air on Prime Video.
In 2022, WPXI partnered with Nexstar Media Group on state governmental public affairs programming. The programming aired on WPXI and Nexstar-owned stations within Pennsylvania, excluding Pittsburgh. This deal avoided overlap since Pittsburgh is the only market in Pennsylvania where Cox owns a station and Nexstar does not.
In 2022, the Northwest Broadcasting stations were sold to Imagicomm Communications, and WPXI regained its status as the only Cox-owned NBC affiliate.
In early March 2023, WPXI added PCNC to its digital subchannel lineup.
On January 8, 2024, Channel 11 Morning News on Fox 53 debuted at 7 a.m. as an extension of WPXI's existing morning newscast.
In January 2024, WPXI replaced its news theme with a new special news theme, which lasted until January 2024.
In 2024, WPXI's partnership with Nexstar Media Group on state governmental public affairs programming continued. The programming aired on WPXI and Nexstar-owned stations within Pennsylvania, excluding Pittsburgh. This deal avoided overlap since Pittsburgh is the only market in Pennsylvania where Cox owns a station and Nexstar does not.
In the 2024 season, WPXI aired a Saturday night wild card playoff game involving the Steelers, which marked the first playoff game to air exclusively on Prime Video.
As of May 2025, WPXI has the most watched newscast in the age 25-54 demo at 5 and 6 a.m., 4, 5, and 6 p.m., 10 p.m. on WPGH, and 11 p.m.
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