The Marvel Cinematic Universe (MCU) is a media franchise centered on superhero films produced by Marvel Studios, based on Marvel Comics characters. It's a shared universe, similar to the Marvel Universe in comics, with interconnected plot elements, settings, cast, and characters across films, television series, short films, and other media. Key to the MCU's success is the interconnected narrative, building a larger story arc across multiple projects, creating a dedicated fanbase invested in the overarching storyline.
In 1994, Marvel Studios became Hollywood's first major independent film studio since DreamWorks Pictures was founded.
In 2002, Avi Arad was pleased with director Sam Raimi's Spider-Man film trilogy (2002–2007) at Sony Pictures and Columbia
In 2002, J.K. Simmons started his role as J. Jonah Jameson in Sam Raimi's Spider-Man trilogy.
In 2004, Alien vs. Predator was mentioned as a rare instance of a shared universe concept before the MCU's success.
In 2005, Marvel Entertainment planned to produce its own films independently and distribute them through Paramount Pictures, seeking more profit and artistic control.
In 2006, Avi Arad resigned from Marvel, doubting the strategy of releasing individual films and then merging them in a crossover film, while claiming his reputation helped secure initial financing.
In 2007, Avi Arad was pleased with director Sam Raimi's Spider-Man film trilogy (2002–2007) at Sony Pictures and Columbia
In 2007, Kevin Feige was named studio chief, and Marvel Studios formed a creative committee to preserve artistic integrity.
In 2007, Sam Raimi's Spider-Man trilogy concluded, marking the end of J.K. Simmons' initial run as J. Jonah Jameson.
In 2008, Iron Man was released as the first film in the Marvel Cinematic Universe, beginning Phase One.
In 2008, Robert Downey Jr. portrayed the superhero Tony Stark / Iron Man in the MCU.
In 2008, the first comic book to tie-into the MCU was released. It explored events off-screen or fleshed out briefly mentioned elements, set within the continuity of the films, but not a direct adaptation.
In December 2009, the Walt Disney Company purchased Marvel Entertainment for $4 billion and announced that future Marvel Studios films would be distributed by Disney's own studio once the deal with Paramount expired.
Following the acquisition by Disney in 2009, Marvel films began to be marketed at the Innoventions attraction in Tomorrowland at Disneyland.
In June 2010, Marvel Television was launched with Jeph Loeb as head.
In 2010, the Stark Expo happened, as it was shown in Iron Man 2.
In August 2011, Marvel announced a series of direct-to-video short films called Marvel One-Shots, designed to expand the MCU and experiment with new characters and ideas. Each short was a self-contained story providing backstory for characters or events.
From 2011, Marvel released a series of direct-to-video short films called Marvel One-Shots.
In 2011, Captain America: The First Avenger, the MCU's first full period piece since the start of Phase One, was released.
In 2011, Kenneth Branagh and Joe Johnston needed to include scenes that set-up The Avengers (2012) in their respective Phase One films Thor and Captain America: The First Avenger (both 2011).
After the release of The Avengers in May 2012, the idea of a shared universe in Hollywood was discussed, noting it was virtually unheard of before Marvel's success.
In July 2012, Marvel Television entered into discussions with ABC to create a show set in the MCU.
In August 2012, Marvel signed The Avengers and Avengers: Age of Ultron (2015) director Joss Whedon to an exclusive contract through June 2015 for film and television.
In October 2012, Warner Bros. announced plans to move forward with a Justice League film after winning a legal battle over Superman rights.
In November 2012, 20th Century Fox announced plans to create their own shared universe, consisting of Marvel properties that it held the rights to, including the Fantastic Four and X-Men, hiring Mark Millar as supervising producer.
Following the release of The Avengers in 2012, some journalists criticized the shared universe element of the MCU, with concerns about complexity and films not holding up on their own.
In 2012, Kenneth Branagh and Joe Johnston needed to include scenes that set-up The Avengers (2012) in their respective Phase One films Thor and Captain America: The First Avenger (both 2011).
In 2012, an Iron Man exhibit entitled "Iron Man Tech Presented by Stark Industries" featured the same armor display that was shown at the San Diego Comic-Con, with the Marks I-VII and the new Mark XLII.
In 2012, the crossover film The Avengers was released, culminating Phase One of the Marvel Cinematic Universe.
The film The Amazing Spider-Man was released in 2012, directed by Marc Webb. It served as the foundation for Sony's initial plans to expand its Spider-Man universe with spin-offs.
In October 2013, the Iron Man Experience attraction was announced for Hong Kong Disneyland, set in the Tomorrowland section of the park. The area is designed to look like a new Stark Expo created by Tony Stark after the 2010 one seen in Iron Man 2.
In November 2013, Disney was set to provide Netflix with the live-action series Daredevil, Jessica Jones, Luke Cage, and Iron Fist, building up to the crossover miniseries The Defenders.
In November 2013, Sony Pictures Entertainment announced plans to expand their universe created within The Amazing Spider-Man films, with spin-off adventures for supporting characters, attempting to replicate Marvel's model. They announced Venom and Sinister Six films set in the Amazing Spider-Man universe.
In 2013, Iron Man 3 was released, beginning Phase Two of the Marvel Cinematic Universe.
In 2013, Man of Steel was intended to lay the groundwork for a new shared universe for DC Comics.
In 2013, Marvel Television expanded the universe to network television with Agents of S.H.I.E.L.D. on ABC.
On March 18, 2014, ABC aired a one-hour television special titled Marvel Studios: Assembling a Universe, documenting the history of Marvel Studios and the development of the Marvel Cinematic Universe.
In April 2014, a media analyst stated that Hollywood studios had started planning 'megafranchises' for years to come, influenced by Disney's success with the MCU.
In May 2014, Simon Kinberg, screenwriter for both Days of Future Past and Fantastic Four, stated that the latter film would not take place in the same universe as the X-Men films.
In May 2014, the Avengers S.T.A.T.I.O.N. exhibit opened at the Discovery Times Square center, featuring replica set pieces, props, interactive technology, and information in partnership with NASA.
On September 9, 2014, the special Marvel Studios: Assembling a Universe was released on the home media for Agents of S.H.I.E.L.D. season 1.
In September 2014, the University of Baltimore announced a course beginning in the 2015 spring semester revolving around the Marvel Cinematic Universe, taught by Arnold T. Blumberg. The course examines how Marvel's interconnected films and television shows offer insights into modern culture.
In October 2014, the films of Phase Three were announced at a special press event.
On November 4, 2014, the special Marvel 75 Years: From Pulp to Pop!, hosted by Emily VanCamp, aired on ABC, featuring behind-the-scenes footage from Avengers: Age of Ultron and Ant-Man.
In 2014, Marvel Studios had a big idea they would like to explore or build to in a project, such as Hydra infiltrating S.H.I.E.L.D. in Captain America: The Winter Soldier (2014), but they leave it up to the filmmakers to interpret and "improv a little bit" to get that point.
In 2014, Marvel ended the release of direct-to-video short films called Marvel One-Shots.
In 2014, Warner Bros. announced a slate of DC films, similar to Disney and Marvel's approach of claiming dates for films years in advance.
The film The Amazing Spider-Man 2 was released in 2014, directed by Marc Webb. This film contributed to Sony's planning of spin-offs.
In January 2015, a debate arose in response to the first Ant-Man trailer, discussing whether Marvel's high standards were leading to overreactions to anything perceived as less impressive.
In February 2015, Sony Pictures and Marvel Studios announced that the Spider-Man franchise would be retooled, with a new film co-produced by Kevin Feige and Amy Pascal being released in July 2017, and the character being integrated into the MCU.
In March 2015, Marvel's vice president of animation development and production, Cort Lane, said animated tie-ins to the MCU were "in the works".
In April 2015, the Avengers S.T.A.T.I.O.N. exhibit opened in South Korea at the War Memorial of Korea.
In June 2015, Joss Whedon's exclusive contract with Marvel, originally signed in August 2012, concluded.
In July 2015, X-Men director Bryan Singer said that there was still potential for a crossover between the X-Men and Fantastic Four franchises, if reactions to Fantastic Four and X-Men: Apocalypse warranted it.
By September 2015, Marvel Studios was integrated into Walt Disney Studios, with Kevin Feige reporting to Alan F. Horn, and the creative committee's input became nominal on films.
In September 2015, Marvel Entertainment underwent a corporate reshuffling, contributing to a growing divide between Marvel Studios and Marvel Television, influencing casting decisions.
In September 2015, Marvel announced the Guidebook to the Marvel Cinematic Universe, as a nod to the Official Handbook of the Marvel Universe. The guidebook features facts about the MCU films, film-to-comic comparisons, and production stills.
The Avengers S.T.A.T.I.O.N. exhibit, which opened in May 2014 at the Discovery Times Square center, closed in early September 2015.
In October 2015, Guidebook to the Marvel Cinematic Universe: Marvel's Iron Man was released.
By November 2015, following the announcement of the Spider-Man franchise retool, the Venom and Sinister Six films, as well as spin-offs based on female characters in the Spider-Man universe, were no longer moving forward.
From 2015, Marvel released viral marketing campaigns for some films featuring the faux news programs WHIH Newsfront.
In 2015, the Agent Carter television series, featuring James D'Arcy as Edwin Jarvis, aired, expanding on the backstory of the character who inspired J.A.R.V.I.S..
In 2015, the University of Baltimore's course on the Marvel Cinematic Universe, titled "Media Genres: Media Marvels", began in the spring semester. The course examines the interconnected films, television shows, and comic book sources of Marvel, and their relation to modern culture.
In January 2016, Guidebook to the Marvel Cinematic Universe: Marvel's Captain America: The First Avenger was released.
In February 2016, a commercial for Coca-Cola mini cans aired during Super Bowl 50. A Mini Marvel was created by Wieden+Kennedy for Coca-Cola through a partnership with Marvel, and was directed by the Russo brothers. The ad features Ant-Man and the Hulk bonding over a Coke mini can.
By March 2016, the Venom film had itself been retooled, to start its own franchise unrelated to the MCU Spider-Man.
In April 2016, Marvel Studios announced that Alfre Woodard would appear in Captain America: Civil War, after already being cast in Luke Cage. However, she played a different character in Civil War, highlighting the divide between Marvel Studios and Marvel Television.
In April 2016, Netflix ordered The Punisher, a spin-off of Daredevil, and the Disney-owned cable network Freeform announced Cloak & Dagger.
In May 2016, Warner Bros. gave oversight of the DCEU to Geoff Johns and Jon Berg in an attempt to unify the disparate elements of the DC movies and emulate Marvel's success. The two were made producers on the Justice League films, on top of Johns' involvement in several solo films.
In June 2016, the Avengers S.T.A.T.I.O.N. exhibit opened in Las Vegas at the Treasure Island Hotel and Casino, featuring updated character details and Cobie Smulders reprising her role as Maria Hill.
In November 2016, Feige explained that Marvel often puts together a "lookbook" of influences from comics and art, creating a visual template for projects at company retreats held approximately every 18 months to plan future projects and develop MCU phases.
In December 2016, a six-part web series, Agents of S.H.I.E.L.D.: Slingshot, debuted on ABC.com. It follows Elena "Yo-Yo" Rodriguez on a secret mission, shortly before the start of Agents of S.H.I.E.L.D.'s fourth season, with Natalia Cordova-Buckley reprising her role from the series.
In 2016, Captain America: Civil War was released, beginning Phase Three of the Marvel Cinematic Universe.
In 2016, Marvel Television produced the digital series Agents of S.H.I.E.L.D.: Slingshot.
In 2016, X-Men: Apocalypse was released, a key film in considering a potential crossover between the X-Men and Fantastic Four franchises, depending on its reception.
On January 11, 2017, the Iron Man Experience officially opened at Hong Kong Disneyland. The ride sees guests assist Iron Man in defeating Hydra throughout Hong Kong.
In April 2017, Guardians of the Galaxy (2014) and Guardians of the Galaxy Vol. 2 (2017) writer and director James Gunn revealed that he would be working with Marvel to help plan future stories for the Guardians of the Galaxy characters and the wider "Marvel Cosmic Universe".
In May 2017, Marvel announced that Runaways had received a series order from Hulu.
On May 27, 2017, the Guardians of the Galaxy – Mission: Breakout! attraction opened at Disney California Adventure, replacing the Tower of Terror. The ride features exclusive footage with the original cast and music from Awesome Mix Vol. 1.
Following the successful release of Wonder Woman in June 2017, DC decided to begin deemphasizing the shared nature of their films. DC Entertainment president Diane Nelson stated there would be no insistence upon an overall story line or interconnectivity in that universe, instead focusing on individual filmmaker's visions.
In July 2017, a new Spider-Man film co-produced by Kevin Feige and Amy Pascal was released as part of the retooled agreement between Sony and Marvel Studios, integrating the character into the MCU.
In September 2017, Disneyland Resort concluded the "Summer of Heroes", which featured members of the Guardians of the Galaxy and Avengers appearing throughout the park. This included the Guardians of the Galaxy: Awesome Dance Off event and the Avengers Training Initiative.
By November 2017, Disney was reportedly developing a Marvel-based television series for their new streaming service Disney+.
In November 2017, Kevin Feige said Avengers: Endgame (2019) would provide a definitive conclusion to the films thus far and begin a new period for the franchise.
In December 2017, Disney agreed to acquire assets from 21st Century Fox, which included the film rights for Deadpool, the X-Men, and the Fantastic Four.
In 2017, the art exhibit "Marvel: Creating the Cinematic Universe" was displayed at the Queensland Gallery of Modern Art (GOMA) in Brisbane, Australia, showcasing various objects, films, costumes, and drawings from the Marvel Cinematic Universe.
In March 2018, it was discussed that a key difference between a regular franchise and a shared universe is the amount of planning and interweaving that goes into each film.
In March 2018, the Walt Disney Company announced a new Marvel-themed area inspired by the MCU at Disney California Adventure, anchored by Mission: Breakout! The area features MCU characters such as Iron Man and Spider-Man.
In March 2018, the Walt Disney Company announced a new Marvel-themed area inspired by the MCU to Disneyland Paris' Walt Disney Studios Park.
In March 2018, the Walt Disney Company announced a new Marvel-themed area inspired by the MCU to Hong Kong Disneyland and a new attraction where guests team up with Ant-Man and the Wasp, joining the Iron Man Experience.
In March 2018, the Walt Disney Company announced three new Marvel-themed areas inspired by the MCU to Disney California Adventure, Walt Disney Studios Paris, and Hong Kong Disneyland. The developments were designed by Walt Disney Imagineering in collaboration with Marvel Studios and Marvel Themed Entertainment.
In July 2018, Kevin Feige said discussions had begun with Disney regarding any potential involvement Marvel Studios could have with the streaming service, which he felt was important for the wider company.
In September 2018, Marvel Studios was reported to be developing several limited series centered on "second-tier" characters from the MCU films who had not and were unlikely to headline their own films, with Kevin Feige taking a "hands-on role" in each series' development.
The "Summer of Super Heroes" live-action stage show at Walt Disney Studios Park in Disneyland Paris concluded in September 2018, after running from June.
On October 5, 2018, Sony released the Venom film, initiating its own franchise separate from the MCU's Spider-Man.
In November 2018, Marvel and Titan Publishing Group released Marvel Studios: The First Ten Years to celebrate the first ten years of the MCU. It features cast interviews, in-depth sections on each film, and an Easter egg guide.
In 2018, Alonso and Disney made an agreement that she could not work for a competing studio.
In 2018, Avengers: Infinity War contributed to the "creative experience" of ending Phase Three and "The Infinity Saga".
In 2018, Stan Lee, the co-creator of many Marvel characters and known for his cameos, passed away. Marvel Studios later decided not to create new cameos of him in future projects.
In February 2019, Netflix canceled all of its Marvel series.
In March 2019, the film rights of Deadpool, the X-Men characters, and the Fantastic Four characters returned to Marvel Studios following the acquisition of 21st Century Fox by Disney.
On March 19, 2019, Disney finalized the transaction to acquire assets from 21st Century Fox. This led to the return of film rights for Deadpool, the X-Men, and the Fantastic Four to Marvel Studios.
On March 31, 2019, Ant-Man and The Wasp: Nano Battle! opened at Hong Kong Disneyland. The enclosed interactive dark ride sees guests use laser-powered weapons to team up with Ant-Man and the Wasp to defeat Arnim Zola and his army of Hydra swarm bots. It replaced the Buzz Lightyear Astro Blasters ride.
In May 2019, Marvel announced that Helstrom had been greenlit for Hulu.
In July 2019, Kevin Feige announced the Phase Four slate at San Diego Comic-Con, consisting of films and, for the first time, television event series on Disney+.
In September 2019, Sony created a real version of the fictional The Daily Bugle website as part of a viral marketing campaign to promote the home media release of Spider-Man: Far From Home (2019), featuring J. K. Simmons reprising his role as J. Jonah Jameson.
In October 2019, Feige was named Chief Creative Officer of Marvel Entertainment, with Marvel Television becoming part of Marvel Studios.
In October 2019, Martin Scorsese criticized Marvel films, stating they are not cinema but theme park rides lacking genuine emotional depth, sparking debate among filmmakers.
In October 2019, Marvel Studios and ILMxLAB announced the virtual reality experience Avengers: Damage Control, available for a limited time at select Void VR locations, where players use Shuri's Emergency Response Suits to defeat a threat alongside MCU characters.
On November 12, 2019, the special Expanding the Universe was released on Disney+, featuring a look at the original MCU TV series for Disney+ with interviews and concept art.
In December 2019, Marvel Television was folded into Marvel Studios, with Marvel Studios taking over production of the remaining series.
Following the 2019 film Avengers: Endgame, the studio attributed below expectation performances to increased content amount.
From 2019, Marvel released viral marketing campaigns for some films featuring the faux news programs The Daily Bugle.
In 2019, Norton approached writers to work on a book centered on the MCU, originally planned as an oral history. Disney was initially open to the book's publication but later withdrew their support.
In 2019, Robert Downey Jr. finishes his portrayal of the superhero Tony Stark / Iron Man in the MCU.
In 2019, Spider-Man: Far From Home was released, concluding Phase Three of the Marvel Cinematic Universe.
In December 2020, Marvel Studios announced I Am Groot, a series of photorealistic animated shorts starring Baby Groot for Disney+.
In December 2020, because of the impact COVID-19 had on theaters, Marvel Studios began exploring updated contracts for actors, writers, directors, and producers to receive adjusted compensation if a film debuted on Disney+ instead of in theaters.
In December 2020, the series Marvel Studios: Legends, which examines individual heroes, villains, moments, and objects from the Marvel Cinematic Universe, was announced.
On December 31, 2020, a Marvel-themed orchestra performance of Brian Tyler's Marvel Studios theme and Alan Silvestri's theme from The Avengers took place during China's Bilibili New Year's Gala.
On January 8, 2021, Marvel Studios: Legends premiered on Disney+ with the release of the first two episodes, examining individual heroes, villains, moments, and objects from the Marvel Cinematic Universe.
In January 2021, Feige said "never say never" to potentially reviving the Netflix series, but noted that Marvel Studios was focused on their new Disney+ series.
In February 2021, the documentary series Marvel Studios: Assembled, which goes behind the scenes of the making of MCU films and television series, was announced.
On March 12, 2021, Marvel Studios: Assembled premiered on Disney+ with the release of the first special, going behind the scenes of the making of MCU films and television series.
In June 2021, Marvel Studios released a casting call for fans of "Marvel's strong women" to be part of an unscripted Disney+ documentary series showcasing the women who create the MCU, including actors and creatives. Fans applied to participate in the series.
In June 2021, The Simpsons short film The Good, the Bart, and the Loki was announced. It was released alongside "Journey into Mystery", the fifth episode of Loki on Disney+. The short sees Loki teaming up with Bart Simpson in a crossover that pays homage to the heroes and villains of the MCU.
By July 2021 the studio was creating an "animation branch and mini studio", known as Marvel Studios Animation, to focus on more animated content beyond What If...?.
In July 2021, the immersive family dining experience "Avengers: Quantum Encounter" at the Worlds of Marvel restaurant on the Disney Wish cruise ship was announced.
In September 2021, Alonso said Marvel had around 31 projects in various stages of development.
In September 2021, director Denis Villeneuve stated that Marvel films are 'cut and paste' and have 'turned us into zombies a bit'.
In October 2021, The Story of Marvel Studios: The Making of the Marvel Cinematic Universe, written by Tara Bennett and Paul Terry, was released. This two-volume book features a look at the evolution of Marvel Studios, personal stories from the 23-film "Infinity Saga", and interviews with cast and crew members.
On November 12, 2021, the special titled Marvel Studios' 2021 Disney+ Day Special, which looked at the future of the MCU on Disney+, was released on the service as part of its "Disney+ Day" celebration.
In 2021, Black Widow was released as the first film in Phase Four of the Marvel Cinematic Universe.
In 2021, Morning Consult studied Marvel's American audience, finding that 9% are Generation Z, 64% are White adults, and 42% live in suburban areas.
In 2021, some of the first elements to be integrated into the MCU following the acquisition of 21st Century Fox were the organization S.W.O.R.D. in the Disney+ series WandaVision (2021) and the fictional country Madripoor in the series The Falcon and the Winter Soldier (2021).
In 2021, the Marvel-themed orchestra performance of Brian Tyler's Marvel Studios theme and Alan Silvestri's theme from The Avengers during China's Bilibili New Year's Gala served to promote the 2021 Marvel Studios film releases.
In 2021, the mid-credits scene of Venom: Let There Be Carnage hinted at Eddie Brock / Venom joining the MCU, which was confirmed with the release of Spider-Man: No Way Home through an uncredited cameo appearance in its mid-credits scene. Spider-Man: No Way Home also featured the Spider-Man iterations from Sam Raimi and Webb's Spider-Man films, respectively reprised by Tobey Maguire and Andrew Garfield.
In February 2022, Roland Emmerich commented that large blockbuster films like those in the MCU and Star Wars were 'ruining our industry a little' due to a lack of originality.
In April 2022, Kevin Feige said he and Marvel Studios were on a creative retreat to plan and discuss the MCU films for the following 10 years.
In May 2022, Marvel Studios was revealed to be developing a new Daredevil series for Disney+, which was announced in July as Daredevil: Born Again.
On July 14, 2022, the immersive family dining experience "Avengers: Quantum Encounter" debuted at the Worlds of Marvel restaurant on the Disney Wish cruise ship. The experience features interactive elements and MCU actors reprising their roles.
On July 20, 2022, Disneyland Paris' Walt Disney Studios Park opened a reimagined attraction where riders team up with Iron Man and other Avengers on a "hyper-kinetic adventure".
In August 2022, Warner Bros. Discovery CEO David Zaslav announced a 10-year plan for the DC Extended Universe similar to the MCU's model.
Following its September 2022 premiere, Alonso continued to promote the film leading to her firing.
In October 2022, James Gunn and Peter Safran were appointed as the co-chairmen and co-CEOs of the newly formed DC Studios to develop a new shared universe, the DC Universe.
In November 2022, James Gunn became the co-CEO of DC Studios, signing a four-year deal to work exclusively on DC Comics-based projects.
In 2022, Black Panther: Wakanda Forever was released, concluding Phase Four of the Marvel Cinematic Universe.
In 2022, Marvel Studios expanded to television specials, known as Marvel Studios Special Presentations, starting with Werewolf by Night.
In 2022, Patrick Stewart appeared as Professor Charles Xavier in Doctor Strange in the Multiverse of Madness, while Kamala Khan was revealed to have a genetic mutation in Ms. Marvel. Namor is also revealed to be a mutant in the film Black Panther: Wakanda Forever (2022), as he is in the comics.
In 2022, The Guardians of the Galaxy Holiday Special (2022), a Special Presentation, was the first project Marvel Studios began planning for Disney+.
In 2022, the movie budgets were higher than in 2024 and 2025.
In January 2023, James Gunn and Peter Safran announced the first content for the new DC Universe.
By February 2023, the unscripted documentary series was titled MPower.
On February 28, 2023, Voices Rising: The Music of Wakanda Forever, a three-part documentary series detailing the creation process of Black Panther: Wakanda Forever's soundtrack, premiered on Disney+.
On March 8, 2023, the MPower series premiered in its entirety on Disney+, consisting of four episodes timed to coincide with International Women's Day. The episodes highlighted women of Black Panther, Captain Marvel, Scarlet Witch, and Gamora.
In March 2023, Alonso was fired from her role at Marvel Studios for serving as a producer on the Amazon Studios film Argentina, 1985 (2022), in breach of a 2018 agreement between Alonso and Disney to not work for a competing studio.
In April 2023, W. W. Norton & Company announced MCU: The Reign of Marvel Studios by Joanna Robinson, Dave Gonzales, and Gavin Edwards. The book presents an unauthorized look at "the rise and uncertain reign of the MCU, analyzing Marvel Studios' place as a major player in Hollywood and global pop culture."
On May 26, 2023, Voices Rising: The Music of Wakanda Forever was originally scheduled to be removed from Disney+ as part of Disney's efforts to reduce content costs, but ultimately remained on the service.
On June 30, 2023, a one-act version of Rogers: The Musical premiered at the Hyperion Theater in Disney California Adventure, running for a limited time until August 31.
In July 2023, Disney CEO Bob Iger said that the company would be reducing the amount of Marvel content created moving forward, admitting that Marvel Studios' expansion had "diluted focus and attention" after several underachieving films at the box office.
In September 2023, it was announced that the Disney Treasure would include the Worlds of Marvel restaurant and the Marvel Super Hero Academy.
On October 10, 2023, MCU: The Reign of Marvel Studios by Joanna Robinson, Dave Gonzales, and Gavin Edwards was released.
After Jonathan Majors was found guilty of assault and harassment amidst legal issues, he was fired by Disney and Marvel Studios in December 2023.
In 2023, Ant-Man and the Wasp: Quantumania was released, beginning Phase Five of the Marvel Cinematic Universe.
In 2023, Kelsey Grammer appears as Dr. Hank McCoy / Beast in The Marvels, reprising the role from the X-Men films. The film also introduces the mutant Binary, an alternate version of Maria Rambeau, portrayed by Lashana Lynch.
In 2023, critics described the large volume of interconnected storylines in the MCU as a 'homework assignment'.
In February 2024, Abrams Books announced Marvel Studios: The Art of Ryan Meinerding, written by Bennett and Terry. The book includes over 500 of Meinerding's illustrations, from work-in-progress to completed pieces, along with interview material where Meinerding discusses his process and working in Marvel Studios' visual development department.
In May 2024, Disney Concerts, Marvel Studios, and the Los Angeles Philharmonic announced the Marvel Studios' Infinity Saga Concert Experience, premiering in August 2024 at the Hollywood Bowl, featuring music from the Infinity Saga films.
In May 2024, Disney clarified their plans, stating they would now release two, or at most three, Marvel films and two Marvel series a year, a decrease from previous years.
By July 2024, both Kevin Feige and James Gunn had expressed interest in one day creating a crossover between the Marvel and DC franchises, though both noted it was not something actively being discussed or considered.
On October 1, 2024, Marvel Studios: The Art of Ryan Meinerding, written by Bennett and Terry, was released.
On December 21, 2024, the Disney Treasure began its voyages, featuring the Worlds of Marvel restaurant with distinct shows, and the Marvel Super Hero Academy where kids can train with Spider-Man, Black Panther, and Ant-Man.
As of 2024, the studio began decreasing its content output due to many of the Multiverse Saga projects performing below expectations.
By early 2024, Marvel had decided to drop the Kang storyline and began searching for a new antagonist for the saga.
In 2024, Feige called Deadpool & Wolverine (2024) the true start to Marvel Studios' exploration and use of the Fox characters, and said every project after it would be part of the MCU's "Mutant era".
In 2024, Marvel Studios introduced the "Marvel Animation" and "Marvel Television" banners for their animated and live-action series, respectively, to help audiences choose storylines and characters to follow. The fifth Avengers film was retitled Avengers: Doomsday (2026).
In May 2025, Bob Iger called Thunderbolts* the "first and best example" of Marvel Studios refocusing efforts.
In July 2025, Feige stated that Marvel Studios was "already well into development" on the three phases of their next saga following the conclusion of the Multiverse Saga with Secret Wars, with Phase Seven being "directly impacted" by Phase Six films.
In July 2025, Sacha Baron Cohen's character, Mephisto, was being considered as the next "prominent" villain within the Marvel Cinematic Universe.
Following the second season finale of Peacemaker in October 2025, James Gunn revealed that he had wanted to show Deadpool behind one of the alternate universe doors in the Quantum Unfolding Chamber and had reached out to Ryan Reynolds about it, who was interested in appearing. However, Gunn noted there would have been 'some pretty, pretty big [legal] hoops' to go through to accomplish this, and ultimately moved on from the idea.
In 2025, Thunderbolts* is expected to conclude Phase Five, and The Fantastic Four: First Steps is expected to begin Phase Six of the Marvel Cinematic Universe.
In 2025, the Marvel Studios' Infinity Saga Concert Experience, which premiered in August 2024 at the Hollywood Bowl, is set to go on tour globally.
In 2024, the fifth Avengers film was retitled Avengers: Doomsday (2026), with Robert Downey Jr. cast as the Multiverse Saga's new antagonist Victor von Doom / Doctor Doom for both Doomsday and Secret Wars.
In 2027, Avengers: Secret Wars is scheduled to be released, concluding Phase Six of the Marvel Cinematic Universe.
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