History of Apple Inc. in Timeline
Apple Inc. is a multinational technology company based in Cupertino, California. Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, it is renowned for its consumer electronics, software, and services. As of the 2024 fiscal year, Apple is the largest technology company by revenue, reporting US$391.04 billion. The company is a major player in the technology industry and known for its innovative products and strong brand recognition.
1956: Preceding IPO
In 1956, Ford Motor Company had an IPO that raised less capital than Apple's in 1980.
April 1, 1976: Apple Computer Company Founded
On April 1, 1976, Apple Computer Company was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne as a partnership.
July 1976: Apple I Prototype Debuts
In July 1976, Wozniak debuted the first prototype Apple I at the Homebrew Computer Club.
1976: Apple Inc. Founded
In 1976, Apple Inc. was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne. The company would go on to become a major player in the technology industry.
January 3, 1977: Apple Incorporated
On January 3, 1977, Apple Computer, Inc. was incorporated in Cupertino, California, without Ronald Wayne.
April 16, 1977: Apple II Introduced
On April 16, 1977, the Apple II was introduced at the first West Coast Computer Faire.
September 1977: Apple's Sales Growth
Between September 1977 and September 1980, Apple experienced significant sales growth.
1977: Apple's Headquarters at Stephens Creek Three
From 1977 to 1978, Apple's headquarters was located at Stephens Creek Three.
1978: Apple's Headquarters at Bandley One
From 1978 to 1982, Apple's headquarters was located at Bandley One.
1978: Disk II Introduction
In 1978, the 5+1⁄4-inch floppy disk drive and interface called the Disk II superseded audio cassette tapes as storage devices for the Apple II.
December 1979: Visit to Xerox PARC
In December 1979, Steve Jobs and Apple employees visited Xerox PARC and observed the Xerox Alto, which influenced the implementation of a GUI in Apple's products.
1979: Release of VisiCalc
In 1979, VisiCalc, a spreadsheet program, was released and became the first killer application for the Apple II in the business world.
September 1980: Apple's Sales Growth
Between September 1977 and September 1980, Apple experienced significant sales growth, reaching US$118 million.
December 12, 1980: Apple's IPO
On December 12, 1980, Apple went public, selling 4.6 million shares at $22 per share and generating over $100 million.
1981: Wozniak Steps Back
In 1981, Steve Wozniak stepped back from the Macintosh project due to a plane crash, leading Steve Jobs to redefine the Macintosh.
1982: Apple's Headquarters at Mariani One
From 1982 to 1993, Apple's headquarters was located at Mariani One.
1983: Introduction of the Lisa
In 1983, Apple introduced the Lisa computer, one of the first to use a graphical user interface and a mouse.
January 22, 1984: Macintosh "1984" Ad Airs
On January 22, 1984, Apple's "1984" television advertisement for the Macintosh aired during Super Bowl XVIII, marking a significant event for Apple's success.
1984: Informal corporate culture
By the time of the 1984 television advertisement, Apple's informal culture had become a key trait that differentiated it from its competitors.
1984: Macintosh introduction
From the introduction of the Macintosh in 1984, with the 1984 Super Bowl advertisement Apple has been recognized for its effective marketing.
1984: Introduction of the Macintosh
In 1984, Apple introduced the Macintosh, which also featured a graphical user interface and a mouse.
July 1985: PageMaker Released
In July 1985, Aldus Corporation released PageMaker, an early desktop publishing application.
September 1985: Jobs Resigns from Apple
In September 1985, Steve Jobs resigned from Apple and founded NeXT.
1985: Jobs Leaves Apple
In 1985, internal company problems led to Steve Jobs leaving Apple to form NeXT, Inc., while Steve Wozniak withdrew to other ventures.
1985: Jobs Removed from Macintosh Division
In early 1985, a power struggle led to John Sculley removing Steve Jobs as the head of the Macintosh division.
1988: Pink Project and A/UX
In 1988, Apple initiated the Pink project and launched A/UX, both being attempts to modernize the Macintosh operating system (MacOS).
1989: First Golden Age of Macintosh
MacAddict magazine named the period between 1989 and 1991 as the "first golden age" of the Macintosh.
1989: Sales Decline
The Christmas season of 1989 marked the first time in Apple's history with declining sales, leading to a 20% drop in stock price.
January 1990: Gassée Demoted
In January 1990, John Sculley effectively demoted Jean-Louis Gassée by appointing Michael Spindler as the chief operating officer.
October 1990: Introduction of Lower-Cost Models
In October 1990, Apple introduced three lower-cost models: the Macintosh Classic, the Macintosh LC, and the Macintosh IIsi, which generated significant sales.
1991: PowerBook Introduced
In 1991, Apple introduced the PowerBook with a design that set the current shape for almost all modern laptops, and System 7 was introduced, adding color to the interface and introducing new networking capabilities.
1991: First Golden Age of Macintosh
MacAddict magazine named the period between 1989 and 1991 as the "first golden age" of the Macintosh.
1993: Apple's Headquarters at Apple Campus
In 1993, Apple moved its headquarters to Apple Campus.
1993: Sculley Replaced as CEO
In 1993, due to product flops and loss of market share, John Sculley was replaced as CEO by Michael Spindler.
1993: Opening of Apple Campus
In 1993, the Apple Campus opened and served as the company's headquarters.
1993: Apple II Series Discontinued
In 1993, the Apple II series was discontinued.
1994: AIM Alliance Formed and Power Macintosh Introduced
In 1994, Apple, IBM, and Motorola created the AIM alliance to develop a new computing platform, the PowerPC Reference Platform (PReP), integrating IBM and Motorola hardware with Apple software. Also in 1994, Apple launched the Power Macintosh, the first in a series of computers equipped with Motorola's PowerPC processor.
1994: Copland Project
In 1994, amidst efforts to modernize the Macintosh operating system (MacOS), Apple initiated the Copland project as part of their attempts to introduce more modern multitasking capabilities.
1996: Concerns over Macintosh Clone Sales
By 1996, Apple executives became concerned that the numerous Macintosh clone models were negatively impacting sales of Apple's own high-end computers, which had the highest profit margins.
1996: Evaluation of BeOS Purchase
In 1996, Apple considered purchasing BeOS to modernize the Macintosh operating system but talks stalled when Be's CEO asked for $300 million, more than Apple's $125 million offer.
1996: Gil Amelio Replaces Spindler as CEO
In 1996, Gil Amelio replaced Michael Spindler as CEO of Apple, due to his reputation as a corporate turnaround expert. Amelio implemented significant changes, including major layoffs and cost-cutting measures.
February 9, 1997: NeXT Acquisition Finalized
The acquisition of NeXT was finalized on February 9, 1997, which brought Steve Jobs back to Apple as an advisor.
July 9, 1997: Jobs Becomes Interim CEO
On July 9, 1997, Steve Jobs staged a boardroom coup leading to Gil Amelio's resignation. Subsequently, Jobs was named interim CEO and immediately streamlined the product lineup, eliminating 70% of models and 3,000 jobs.
September 1997: Apple Purchases Power Computing
In September 1997, Apple purchased Power Computing, the largest maker of Macintosh clones.
November 10, 1997: Apple Store Website Launches
On November 10, 1997, Apple launched its online store, the Apple Store website. It was based on a build-to-order manufacturing model.
1997: "Think different" slogan
From 1997, the slogan "Think different" was used in advertising campaigns.
1997: Apple Buys NeXT
In 1997, Apple, facing bankruptcy, bought NeXT, effectively bringing Steve Jobs back to the company.
1997: Revamping the retail program
In 1997, Steve Jobs began an effort to revamp the retail program to get an improved relationship to consumers.
1998: Aqua-themed monochrome logo
From 1998, an Aqua-themed version of the monochrome logo was used.
1998: iThink, therefore iMac slogan
In 1998, Apple used the slogan "iThink, therefore iMac" to promote the iMac.
April 1999: Launch of Final Cut Pro
In April 1999, Apple launched Final Cut Pro, a digital video editing software project that was acquired from Macromedia under the name Key Grip.
July 21, 1999: iBook Consumer Laptop Introduced
On July 21, 1999, Apple introduced the iBook consumer laptop. This launch finalized Steve Jobs' strategy to produce only four products: refined versions of the Power Macintosh G3 desktop and PowerBook G3 laptop for professionals, along with the iMac desktop and iBook laptop for consumers.
August 27, 1999: Monochromatic logo
On August 27, 1999, Apple officially dropped the rainbow scheme and began to use monochromatic logos nearly identical in shape to the previous rainbow incarnation.
October 1999: Release of iMovie
In October 1999, Apple released iMovie, a consumer video-editing product. This was a result of the development of Key Grip.
April 2000: Acquisition of Astarte
In April 2000, Apple acquired Astarte, a German company that developed the DVD authoring software DVDirector. Apple rebranded this software as DVD Studio Pro for professionals and used its technology to create iDVD for the consumer market.
2000: Hiring of Ron Johnson
In 2000, Ron Johnson was hired to improve the retail experience.
March 24, 2001: Mac OS X Released
On March 24, 2001, Apple released Mac OS X, a new modern operating system based on NeXTSTEP, OpenStep, and BSD Unix.
May 2001: Apple Store Retail Locations Open
In May 2001, Apple opened its first two retail store locations in Virginia and California. These stores were created to improve the presentation of Apple's products.
May 2001: Opening of Apple Stores
The first Apple Stores were opened in May 2001 by then-CEO Steve Jobs.
October 23, 2001: iPod Debuts
On October 23, 2001, Apple debuted the iPod, a portable digital audio player. The iPod first went on sale on November 10, 2001 and became a major success, selling over 100 million units in six years.
November 10, 2001: iPod Sold
The product was first sold on November 10, 2001, and was extremely successful, with over 100 million units sold within six years.
2002: Acquisitions of Nothing Real and Emagic
In 2002, Apple acquired Nothing Real for its digital compositing application Shake and Emagic for its music productivity application Logic, making Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of GarageBand, completing the iLife suite with the release of iPhoto.
2002: End of "Think different" slogan
Until 2002, the slogan "Think different" was used in advertising campaigns.
2003: Increase in Apple's Stock Price
Between early 2003 and 2006, Apple's stock price increased more than tenfold, from around $6 per share (split-adjusted) to over $80, showcasing the company's success during this period.
2003: iTunes Store Introduction
In 2003, Apple introduced the iTunes Store, offering music downloads for 99¢ a song and iPod integration.
2003: End of Aqua-themed monochrome logo
The Aqua-themed version of the monochrome logo was used until 2003.
2005: Criticism of Power Mac ads
In 2005, claims made by later campaigns were criticized, particularly the Power Mac ads.
2005: Start of price collusion
The price collusion between Apple and wholesalers, which led to a fine in 2020, occurred between 2005 and 2017.
January 10, 2006: New MacBook Pro and iMac with Intel Core Duo CPU
On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU.
January 2006: Apple Surpasses Dell's Market Cap
In January 2006, Apple surpassed Dell's market capitalization, leading Steve Jobs to send an email to Apple employees referencing Dell's CEO Michael Dell's past comments about shutting down Apple.
August 7, 2006: Transition to Intel Chips Completed
By August 7, 2006, Apple had completed its transition to Intel chips for the entire Mac product line, more than a year ahead of schedule. The Power Mac, iBook, and PowerBook brands were retired, replaced by the Mac Pro, MacBook, and MacBook Pro.
January 9, 2007: Apple Computer, Inc. Renamed and iPhone/Apple TV Announced
During his keynote speech at the Macworld Expo on January 9, 2007, Steve Jobs announced the renaming of Apple Computer, Inc. to Apple Inc., reflecting the company's shift from computers to consumer electronics. He also announced the iPhone and the Apple TV.
February 6, 2007: Apple's DRM Stance
On February 6, 2007, Steve Jobs stated that Apple was open to selling music on the iTunes Store without DRM if record labels agreed to drop the technology.
April 2, 2007: Apple and EMI Remove DRM from iTunes Store
On April 2, 2007, Apple and EMI jointly announced the removal of DRM (Digital Rights Management) technology from EMI's catalog in the iTunes Store, effective in May 2007.
May 2007: EMI Catalog Available DRM-Free
Effective in May 2007, EMI's catalog became available without DRM (Digital Rights Management) technology in the iTunes Store, as jointly announced by Apple and EMI on April 2, 2007.
June 2007: Apple Begins Replacing LCD Displays with Mercury-Free LED Backlit Displays
In June 2007, Apple began replacing the cold cathode fluorescent lamp (CCFL) backlit LCD displays in its computers with mercury-free LED-backlit LCD displays and arsenic-free glass, starting with the upgraded MacBook Pro.
2007: Glass-themed logo
From 2007, a glass-themed version of the monochrome logo was used.
June 19, 2008: iTunes Store Achieves 5 Billion Downloads
By June 19, 2008, the iTunes Store had achieved over 5 billion music downloads, becoming the market leader in online music services.
July 2008: App Store Launches
In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch.
August 2008: App Store Could Become Billion-Dollar Business
In August 2008, Steve Jobs speculated that the App Store could become a billion-dollar business for Apple.
October 2008: Apple Becomes Third-Largest Mobile Handset Supplier
By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone.
2008: Apple Eliminates PVC and BFRs in Complete Product Line
Following campaigns by Greenpeace, in 2008, Apple became the first electronics manufacturer to eliminate all polyvinyl chloride (PVC) and brominated flame retardants (BFRs) in its complete product line.
2008: Most admired company
In 2008, Fortune magazine named Apple the most admired company in the United States.
January 14, 2009: Jobs Announces Medical Leave of Absence
On January 14, 2009, Steve Jobs announced he would take a six-month medical leave of absence from Apple until the end of June 2009, to focus on his health. During his absence, Apple still recorded its best non-holiday quarter.
January 2009: iTunes Store Goes DRM-Free
In January 2009, Apple announced that all songs on the iTunes Store were available without FairPlay DRM.
June 2009: End of Jobs' Medical Leave
By the end of June 2009, Steve Jobs' six-month medical leave of absence from Apple ended.
June 2009: iPhone 3GS is Free of PVC, Arsenic, and BFRs
In June 2009, Apple's iPhone 3GS was free of PVC, arsenic, and BFRs.
2009: Glassdoor Ranking
In 2009, Glassdoor ranked Apple as the 19th best place to work.
January 27, 2010: iPad Unveiled
On January 27, 2010, Apple unveiled the iPad, a large screen, tablet-like media device. The iPad ran the same touch-based operating system as the iPhone and was compatible with all iPhone apps.
April 3, 2010: iPad Launches in the U.S.
On April 3, 2010, the iPad was launched in the U.S., selling more than 300,000 units on its first day and 500,000 by the end of its first week.
June 2010: iPhone 4 Released
In June 2010, Apple released the iPhone 4, which introduced video calling using FaceTime, multitasking, and a new design with a stainless steel frame as the phone's antenna system.
2010: Apple's Brand Value Rises
Around 2010, Apple consistently became one of the world's most valuable brands.
2010: Apple Exceeds Recycling Goal
In 2010, Apple exceeded its 70% global recycling goal.
2010: Climate Counts Ranks Apple as "Striding"
In 2010, Climate Counts gave Apple a score of 52 points out of 100, putting Apple in the top category, "Striding."
January 17, 2011: Jobs Announces Another Medical Leave
On January 17, 2011, Steve Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to focus on his health. Tim Cook assumed Jobs's day-to-day operations at Apple.
June 2011: Steve Jobs Presents Apple Park Proposal to Cupertino City Council
In June 2011, Steve Jobs made his final public appearance before his death, presenting the Apple Park proposal to the Cupertino City Council.
June 2011: iCloud Unveiled
In June 2011, Steve Jobs unveiled iCloud, an online storage and syncing service for music, photos, files, and software which replaced MobileMe. This was the last product launch Jobs would attend before his death.
September 2011: Apple Reports $108 Billion in Annual Revenues
In September 2011, Apple Inc. reported a total of $108 billion in annual revenues, marking a significant increase from its 2010 revenues.
November 1, 2011: Ron Johnson Resigns as SVP of Retail Operations
On November 1, 2011, Ron Johnson resigned as Senior Vice President of Retail Operations. He was responsible for site selection, in-store service, and store layout.
November 2011: Greenpeace's Guide to Greener Electronics Features Apple
In November 2011, Apple was featured in Greenpeace's Guide to Greener Electronics, ranking fourth of fifteen electronics companies with a score of 4.6/10. Greenpeace praised Apple's sustainability.
2011: Startup-like culture
According to a 2011 report in Fortune, Apple's corporate culture is more akin to a startup rather than a multinational corporation.
2011: Apple's Market Position
For the most part since 2011, Apple has been the world's largest company by market capitalization.
2011: Apple's Profit Margins Reach 40 Percent
In 2011, Apple's profit margins were 40 percent, compared with between 10 and 20 percent for most other hardware companies.
2011: Jobs Resigns as CEO
In 2011, Steve Jobs resigned as CEO of Apple for health reasons and was succeeded by Tim Cook.
2011: Strong product sales
In 2011, strong product sales have placed Apple among the top-tier retail stores, with sales over $16 billion globally.
January 2012: Apple Requests Halogen-Free Cables
In January 2012, Apple requested that its cable maker, Volex, begin producing halogen-free USB and power cables.
March 19, 2012: Apple Announces Dividend Plan
On March 19, 2012, Apple announced plans for a $2.65-per-share dividend beginning in fourth quarter of 2012, per approval by their board of directors.
April 17, 2012: Apple Commits to 100% Renewable Energy After Greenpeace Protest
On April 17, 2012, Apple released a statement committing to ending its use of coal and shifting to 100% renewable clean energy, following a protest by Greenpeace.
October 30, 2012: Research Shows Apple Paying Low UK Tax Rate
On October 30, 2012, research published by British MP Charlie Elphicke showed that some multinational companies, including Apple Inc., were making billions of pounds of profit in the UK but were paying an effective tax rate of only 3 percent.
November 2012: Apple Donates to American Red Cross After Hurricane Sandy
In November 2012, Apple donated $2.5 million to the American Red Cross to aid relief efforts after Hurricane Sandy.
2012: Most admired company
From 2008 to 2012, Fortune magazine named Apple the most admired company in the world.
2012: Apple's Fortune 500 Ranking
In 2012, Apple's ranking on the Fortune 500 list was 11 places lower than in 2013.
2012: Glassdoor Ranking
In 2012, Glassdoor ranked Apple as the 10th best place to work.
2012: eBizcuss complaint
In 2012, an independent reseller, eBizcuss, filed a complaint that led to the discovery of price collusion between Apple and wholesalers.
May 2013: Apple Enters Fortune 500 Top Ten
In May 2013, Apple entered the top ten of the Fortune 500 list of companies for the first time, rising 11 places above its 2012 ranking to take the sixth position.
May 2013: US Senate Report on Apple's Offshore Tax Structure
In May 2013, a US Senate report concluded that Apple has held billions of dollars in profits in Irish subsidiaries to pay little or no taxes to any government by using an unusual global tax structure.
May 21, 2013: Tim Cook Defends Apple's Tax Tactics at Senate Hearing
On May 21, 2013, Apple CEO Tim Cook defended his company's tax tactics at a Senate hearing.
November 2013: Apple Encourages Donations After Typhoon Haiyan
In November 2013, Apple used its iTunes platform to encourage donations in the wake of Typhoon Haiyan in the Philippines.
2013: Apple Achieves 100% Renewable Energy for Data Centers
By 2013, Apple was using 100% renewable energy to power their data centers, and overall, 75% of the company's power came from clean renewable sources.
2013: End of glass-themed logo
The glass-themed version of the monochrome logo was used until 2013.
2013: Peak iPad sales
iPad sales peaked in 2013.
November 2014: Apple Donates App Store Revenue to Product Red
In November 2014, Apple arranged for all App Store revenue in a two-week period to go to the Product Red fundraiser, generating more than US$20 million.
2014: Apple Opens Campus in Austin, Texas
In 2014, Apple opened a 216,000-square-foot campus in Austin, Texas, housing 500 engineers working on Apple silicon.
2014: Apple Reports Retail Employee Numbers in SEC Filing
In 2014, Apple's SEC filing indicated that approximately half of its employee base worked in retail.
2014: Ive on brand loyalty
In 2014, Ive claimed that "people have an incredibly personal relationship" with Apple's products.
2014: Encryption of iOS devices
In 2014, with iOS 8, Apple started encrypting all contents of iOS devices through users' passcodes, making it impossible at the time for the company to provide customer data to law enforcement requests.
2014: Apple Amasses Smartphone Profits
In quarter one of 2014, Apple amassed 65% of all profits made by the eight largest worldwide smartphone manufacturers, according to a report by Canaccord Genuity.
January 2015: UL's Zero Waste to Landfill validation started
In January 2015, UL's Zero Waste to Landfill validation started, certifying that all manufacturing waste is reused, recycled, composted, or converted into energy (when necessary).
2015: Apple Employee Count in 2015
In 2015, Apple had 110,000 full-time employees.
2015: Apple Leases Manufacturing Facility in Santa Clara, CA
In 2015, Apple leased an electronic computer manufacturing facility in Santa Clara, California, code named Aria, which was later found to be potentially in violation of federal regulations.
2015: Apple Encourages Donations During European Migrant Crisis
In 2015, Apple used its iTunes platform to encourage donations during the European migrant crisis.
2015: Increased Water Usage in Apple Facilities
In 2015, despite Apple's data centers recycling water, increased activity in retail, corporate, and data centers increased water usage to 573 million US gallons.
2015: Apple Garners Smartphone Earnings
In the first quarter of 2015, Apple garnered 92% of all smartphone earnings.
February 2016: Apple Issues First Green Bond
In February 2016, Apple issued a US$1.5 billion green bond (climate bond), the first of its kind by a U.S. tech company, to finance environmental projects.
March 2016: 93% of Apple's Worldwide Operations are Powered with Renewable Energy
As of March 2016, Lisa P. Jackson announced that 93% of Apple's worldwide operations are powered with renewable energy.
March 21, 2016: Apple Provides Status Update on Renewable Energy Initiative
During an event on March 21, 2016, Apple provided a status update on its environmental initiative to be 100% renewable. It was announced that 93% of Apple's worldwide operations are powered with renewable energy, and the company is using sustainable paper in their product packaging.
April 14, 2016: Apple and WWF Partner to Protect Life on Our Planet
On April 14, 2016, Apple and the World Wide Fund for Nature (WWF) announced a partnership to protect life on the planet. Apple released a special page in the iTunes App Store called Apps for Earth, committing to donate 100% of proceeds from participating apps to WWF through April 24.
May 2016: Redesign of Apple Stores
Beginning in May 2016, Apple Stores underwent a period of significant redesign that included physical changes and changes in function to facilitate interaction between consumers and professionals.
May 2016: Apple Opens App Development Center and Maps Development Office in India
In May 2016, Apple opened an iOS app development center in Bangalore and a maps development office for 4,000 staff in Hyderabad.
June 6, 2016: Apple's Solar Farms Provide Significant Solar Generation Capacity
As of June 6, 2016, Apple's solar farms in California and Nevada were declared to provide 217.9 megawatts of solar generation capacity.
August 16, 2016: Lens Technology Commits to 100% Renewable Energy for Apple Glass Production
On August 16, 2016, Apple announced that Lens Technology, a major supplier in China, committed to power all its glass production for Apple with 100 percent renewable energy by 2018. All 14 of Apple's final assembly sites in China are now compliant with UL's Zero Waste to Landfill validation.
2016: Apple's Cash and Marketable Securities
As of 2016, Apple has around US$234 billion of cash and marketable securities, of which 90% is located outside the United States for tax purposes.
2016: Apple States Renewable Energy Usage
As of 2016, Apple stated that 100% of its U.S. operations and data centers run on renewable energy, and 93% of Apple's global operations run on renewable energy.
2016: Deep learning scans and iCloud encryption
In 2016, Apple began using deep learning scans for facial data in photos on the user's local device and encrypting the content before uploading it to Apple's iCloud storage system.
2016: European Commission Claims Apple's Tax Arrangement is Illegal State Aid
In 2016, the European Commission claimed that Apple's use of a hybrid Double Irish tax arrangement constituted "illegal state aid" from Ireland and ordered Apple to pay 13 billion euros in unpaid taxes.
March 2017: Apple Releases Red iPhone 7
In March 2017, Apple released an iPhone 7 with a red color finish as part of the Product Red campaign.
April 2017: Apple Park Opens
In April 2017, Apple Park, Apple's new headquarters in Cupertino, California, officially opened and houses more than 12,000 employees.
April 30, 2017: Apple's Cash Reserves Reported by The Wall Street Journal
On April 30, 2017, The Wall Street Journal reported that Apple had cash reserves of $250 billion, which was officially confirmed by Apple as $256.8 billion a few days later.
May 2017: Apple Announces $1 Billion Funding Project for Advanced Manufacturing
In May 2017, Apple announced a $1 billion funding project for "advanced manufacturing" in the United States, and subsequently invested $200 million in Corning Inc., a manufacturer of toughened Gorilla Glass technology used in Apple's iPhones.
September 2017: Apple Announces Employee Count
In September 2017, Apple announced that it had over 123,000 full-time employees.
October 2017: Tim Cook States Apple is Biggest Taxpayer Worldwide
In October 2017, Tim Cook stated in an interview with the German newspaper FAZ that Apple was the biggest taxpayer worldwide.
November 2017: Investigation into Patent Infringement of Remote Desktop Technology
In November 2017, the United States International Trade Commission announced an investigation into allegations of patent infringement in regards to Apple's remote desktop technology; Aqua Connect claimed that Apple infringed on two of its patents.
December 2017: Glassdoor Ranks Apple as a Workplace
In December 2017, Glassdoor ranked Apple as the 48th best place to work.
December 2017: Number of retail locations
As of December 2017, Apple has 499 stores across 22 countries worldwide.
2017: Opening of Apple Park
In 2017, Apple Park opened, and the Apple Campus ceased to be the company's headquarters.
2017: End of price collusion
The price collusion between Apple and wholesalers, which led to a fine in 2020, occurred between 2005 and 2017.
August 2, 2018: Apple Reaches $1 Trillion Market Value
On August 2, 2018, Apple became the first publicly traded U.S. company to reach a $1 trillion market value.
August 3, 2018: Apple Becomes Largest Publicly Traded Corporation
As of August 3, 2018, Apple was the largest publicly traded corporation in the world by market capitalization.
2018: Apple's Santa Clara Facility Developing MicroLED Screens
According to a 2018 report from Bloomberg, an electronic computer manufacturing facility leased by Apple in 2015 in Santa Clara, California is used to develop microLED screens under the code name T159.
2018: Apple's Trillion Dollar Valuation
In 2018, Apple became the first publicly traded U.S. company to be valued at over $1 trillion.
2018: Apple Repatriates $285 Billion to the United States
In 2018, Apple repatriated $285 billion to the United States, resulting in a $38 billion tax payment spread over the following eight years.
April 2019: Apple Initiates iPhone 7 Manufacturing in India
In April 2019, Apple initiated manufacturing of the iPhone 7 at its Bengaluru facility, keeping in mind demand from local customers.
December 2019: Location Services Indicator
In December 2019, it was discovered that the iPhone 11 Pro would still show the location services indicator even when all individual location services were disabled, a behavior related to ultra-wideband regulations.
2019: Expansion of service revenues
In 2019, Apple announced it would be making a concerted effort to expand its service revenues.
2019: Forced Labor Lawsuit Filed Against Apple
In 2019, Apple was named as a defendant in a lawsuit alleging forced labor and child slavery in cobalt mines owned by Glencore and Zhejiang Huayou Cobalt, which supply battery materials to Apple.
March 16, 2020: France fines Apple
On March 16, 2020, France fined Apple €1.1 billion for colluding with two wholesalers to stifle competition and keep prices high by handicapping independent resellers.
July 21, 2020: Apple Announces Plan to Become Carbon Neutral by 2030
On July 21, 2020, Apple announced its plan to become carbon neutral across its entire business, manufacturing supply chain, and product life cycle by 2030.
August 13, 2020: Epic Games sues Apple
On August 13, 2020, Epic Games sued Apple after Fortnite was removed from the App Store for introducing a direct payment system bypassing Apple's fees.
September 2020: Coalition for App Fairness founded
In September 2020, Epic Games founded the Coalition for App Fairness together with thirteen other companies, aiming for better conditions for app inclusion in app stores.
September 2020: iPad sales
As of September 2020, Apple had sold more than 500 million iPads.
December 2020: Facebook supports Epic Games
In December 2020, Facebook agreed to assist Epic Games in their legal battle against Apple by providing materials and documents, though not directly participating in the lawsuit.
January 13, 2021: Apple Announces Racial Equity and Justice Initiative
On January 13, 2021, Apple announced a $100 million Racial Equity and Justice Initiative to combat institutional racism worldwide following the murder of George Floyd.
January 2021: Active Apple products
As of January 2021, 1.65 billion Apple products were in active use.
2021: Apple's Global Workforce and Component Sourcing in 2021
As of 2021, Apple directly employs 147,000 workers globally and uses hardware components from 43 different countries for its products.
2021: Trial with Epic Games
Facebook committed to helping with the discovery of evidence relating to the 2021 trial with Epic Games.
2021: Apple Together Solidarity Union Formed
In 2021, Apple Together, a solidarity union, was formed to unite the company's global worker organizations.
2021: Apple Opens Another Campus in Austin, Texas
In 2021, Apple opened a 1.1-million-square-foot campus in Austin, Texas, employing 6,000 people in technical support, supply chain management, online store curation, and Apple Maps data management.
2021: Apple's revenue increase in 2021
In 2021, Apple's revenue increase was at 36%.
2021: Release of App Tracking Transparency
In early 2021, Apple released an update to iOS 14 requiring developers to ask users for permission to track them, a feature called "App Tracking Transparency."
January 2022: Ericsson Sues Apple Over 5G Technology Royalties
In January 2022, Ericsson sued Apple over payment of royalty of 5G technology.
March 30, 2022: Data turned over to hackers
According to reports by Bloomberg News on March 30, 2022, Apple turned over user data to hackers posing as law enforcement officials using forged documents.
July 2022: Apple Reports Decline in Q3 Profits
In July 2022, Apple reported an 11% decline in Q3 profits compared to 2021. The revenue in the same period rose 2% year-on-year to $83 billion.
September 3, 2022: AAPL Stock Split Adjusted
As of September 3, 2022, Apple's IPO share price adjusted for stock splits was $.10 per share.
2022: Apple's reference for sales decline
In May 2023, Apple reported a decline in its sales for the first quarter of 2023 compared to that of 2022.
January 20, 2023: Board of directors
As of January 20, 2023, the entry refers to the board of directors of Apple Inc.
February 2023: Active Apple products
In February 2023, the number of active Apple devices exceeded 2 billion.
May 2023: Apple Reports Decline in Sales for Q1 2023
In May 2023, Apple reported a decline in its sales for the first quarter of 2023. Compared to that of 2022, revenue for 2023 fell by 3%. iPhone sales held up with a year-on-year increase of 1.5%.
August 2023: EPA Inspects Apple's Santa Clara Facility
In August 2023, the EPA inspected an electronic computer manufacturing facility leased by Apple in Santa Clara, California, due to a tip from a former Apple employee.
2023: Apple's Manufacturing Revenue
As of 2023, Apple is the largest manufacturing company by revenue, the fourth-largest personal computer vendor by unit sales, the largest vendor of tablet computers, and the largest vendor of mobile phones in the world.
2023: Apple Ranked as World's Largest Technology Company by Revenue
As of 2023, Apple is the world's largest technology company by revenue, with US$383.28 billion.
2023: Bloomberg Reveals Apple's Exploratory Design Group (XDG)
In 2023, Bloomberg's Mark Gurman revealed the existence of Apple's Exploratory Design Group (XDG), which was working to add glucose monitoring to the Apple Watch.
![Apple Watch Series 10 [GPS 46mm case] Smartwatch with Jet Black Aluminium Case with Black Sport Band - M/L. Fitness Tracker, ECG App, Always-On Retina Display, Water Resistant](https://m.media-amazon.com/images/I/31Cud2WnszL._SL500_.jpg "Apple Watch Series 10 [GPS 46mm case] Smartwatch with Jet Black Aluminium Case with Black Sport Band - M/L. Fitness Tracker, ECG App, Always-On Retina Display, Water Resistant")
April 2024: DRC Lawyers Notify Apple of Conflict Mineral Concerns
In April 2024, lawyers representing the Democratic Republic of the Congo notified Apple of evidence suggesting Apple may be sourcing minerals from conflict areas in eastern Congo.
June 2024: EPA Report Alleges Potential Violations at Apple's Santa Clara Facility
In June 2024, the EPA published a report stating that Apple was potentially in violation of federal regulations at an electronic computer manufacturing facility leased by Apple in 2015 in Santa Clara, California, due to mistreatment of waste and miscalculation of carbon filter effectiveness.
June 2024: Apple's Market Value
As of June 2024, Apple is valued at just over $3.2 trillion.
June 24, 2024: European Commission Accuses Apple of Violating Digital Markets Act
On June 24, 2024, the European Commission accused Apple of violating the Digital Markets Act by preventing app developers from freely steering consumers to alternative channels for offers and content.
December 2024: DRC Files Lawsuit Against Apple's European Subsidiaries
In December 2024, the Democratic Republic of the Congo (DRC) filed a lawsuit against Apple's European subsidiaries.
December 2024: Apple's Market Valuation
As of December 2024, Apple is valued at just over $3.74 trillion.
December 30, 2024: Largest shareholders
As of December 30, 2024, the entry refers to the largest shareholders of Apple.
2024: Apple services revenue
As of the end of 2024, services comprised about 26% of Apple's revenue.
2024: Revenue from Wearables, Home and Accessories
As of the end of 2024, the Wearables, Home and Accessories product line comprised about ten percent of Apple's revenues.
2024: Fortune 500 ranking
In 2024, Apple was ranked the No. 3 company in the world in the Fortune 500 list.
2024: iPad revenue contribution
In 2024, iPad sales accounted for seven percent of Apple's revenue.
2024: Value of Original Funding
In 2024, the $1,300 earned by Jobs and Wozniak to finance the Apple I would be equivalent to $7,200.
2024: Macintosh Price Adjusted
In 2024, the projected price point of $1,000 for the Macintosh would be equivalent to $3,000.
January 3, 2025: Management of Apple Inc.
As of January 3, 2025, this entry refers to the management of Apple Inc.
2030: Apple's Goal to Become Carbon Neutral
Apple plans to become carbon neutral across its entire business, manufacturing supply chain, and product life cycle by 2030.
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