History of Dodge in Timeline

Dodge is an American automobile brand and a division of Stellantis North America, headquartered in Auburn Hills, Michigan. Historically, Dodge has been known for its performance cars and was positioned as Chrysler's mid-priced brand, sitting above Plymouth.

1900: Founding of Dodge Brothers Company

In 1900, Horace and John Dodge founded the Dodge Brothers Company in Detroit.

1902: Contract to Produce Transmissions for Oldsmobile

In 1902, the Dodge brothers won a contract to produce transmissions for Ransom E. Olds' company, Oldsmobile.

1903: Rejection of Oldsmobile Contract & Production for Ford

In 1903, the Dodge brothers rejected a contract from Oldsmobile to retool their plant and instead manufactured engines for the Ford Motor Company.

1910: Construction of Dodge Main Factory

By 1910, the Dodge Main factory was built in Hamtramck, where it remained until 1979.

1910: Dodge Main Factory Opens

In 1910, the Dodge main factory was established in Hamtramck, Michigan, and remained operational until 1980.

1913: Establishment of Dodge Brothers Motor Company

In 1913, the Dodge Brothers Motor Company was established.

1914: Introduction of Dodge Model 30-35

In 1914, John and Horace Dodge designed and introduced their first car, the four-cylinder Dodge Model 30-35 touring car.

1914: Dodge Brothers Begin Automobile Production

In 1914, the Dodge Brothers Company began building complete automobiles under the "Dodge Brothers" brand, before the founding of the Chrysler Corporation.

1916: Dodge Brothers Cars Ranked Second in Sales

By 1916, Dodge Brothers cars were ranked second in U.S. sales.

1916: Acclaim for Military Service in Pancho Villa Expedition

In 1916, Dodge Brothers vehicles gained acclaim for their durability in military service during the U.S. Army's Pancho Villa Expedition.

January 1920: Death of John Dodge

In January 1920, John Dodge, one of the founders of the Dodge Brothers Company, died from the Spanish flu.

1920: Dodge Brothers Cars Rank Second in Sales & Deaths of John and Horace Dodge

In 1920, Dodge Brothers cars continued to rank second place in American sales. However, John Dodge died of pneumonia in January, and Horace died of cirrhosis in December.

1921: Truck Marketing Contract with Graham Brothers

In 1921, Haynes signed a contract for Dodge's dealer network to exclusively market trucks with bodies built by Graham Brothers of Evansville, Indiana.

1922: Start of Lorry Assembly in the UK

In 1922, Dodge began assembling lorries (trucks) in the United Kingdom using imported parts.

October 1, 1925: Acquisition of 51% Interest in Graham Brothers, Inc.

On October 1, 1925, Dodge Brothers, Inc., acquired a 51% interest in Graham Brothers, Inc.

1925: Dodge Brothers Sold to Dillon, Read & Co.

By 1925, sales had dropped and the Dodge Brothers company was sold by the widows to Dillon, Read & Co.

1925: Sale to Dillon, Read & Co.

In 1925, the Dodge Brothers Company was sold by the Dodge families to Dillon, Read & Co.

May 1, 1926: Acquisition of Remaining Interest in Graham Brothers, Inc.

On May 1, 1926, Dodge Brothers, Inc., acquired the remaining 49% interest in Graham Brothers, Inc.

November 1926: E.G. Wilmer Named Board Chairman

In November 1926, E.G. Wilmer, a banker with no auto experience, was named board chairman of Dodge Brothers, while Frederick Haynes remained as president.

1926: Assembly in Antwerp

American Chrysler Corporation cars, including some Dodge models, were assembled from CKD kits in Antwerp from 1926.

1927: Sales Drop

Despite this, Dodge Brothers' sales had dropped to thirteenth place in the industry by 1927 selling the Dodge Fast Four.

1927: Demise of Model T Planetary Design

In 1927, the Model T retained an antiquated planetary design until its demise.

1927: Introduction of Senior Six-Cylinder Line

In 1927, the new Senior six-cylinder line was introduced.

1927: Graham Brothers Depart Dodge and Truck Production

In 1927, the three Graham brothers, Robert, Joseph and Ray, departed Dodge Brothers. Graham also took charge of all of Dodge's truck manufacturing. A total of 60,000 trucks were built in 1927.

1928: Introduction of Standard Six and Victory Six

For 1928, the four-cylinder line was dropped in favor of two lighter six-cylinder models: the Standard Six and Victory Six.

1928: Sale to Chrysler

In 1928, Dillon, Read & Co. sold the Dodge Brothers Company to Chrysler.

1928: Dodge Sold to Chrysler Corporation

In 1928, Dodge was sold to the Chrysler Corporation. In one year Dodge progressed from thirteenth place in sales to seventh place by 1928.

January 2, 1929: Announcement of Dropping Graham Badge

On January 2, 1929, Chrysler announced that the Graham Badge was dropped, and Chrysler was now building Dodge Brothers trucks.

1930: Addition of New Eight-Cylinder Line

For 1930, Dodge took another step up by adding a new eight-cylinder line to replace the existing Senior six-cylinder.

1930: Lineup Trimmed

To fit better the Chrysler Corporation lineup, alongside low-priced Plymouth and medium-priced DeSoto, Dodge's lineup for early 1930 was trimmed down to a core group of two lines and thirteen models.

1932: Chrysler Factory Built in Los Angeles

In 1932 Chrysler built a factory in Los Angeles, California where Chrysler, DeSoto, Dodge, and Plymouth vehicles were built until the factory closed in 1971.

1933: Market Position Swap Between DeSoto and Dodge

In 1933, DeSoto and Dodge swapped places in the market, with Dodge dropping down between Plymouth and DeSoto.

1933: British Chassis Manufacturing Begins

In 1933, Dodge started manufacturing a British chassis at its Kew works, utilizing American engines and gearboxes.

1933: Six and Eight Models Continued

Through 1933, Dodge maintained the format of a dual line with Six and Eight models, gradually streamlined and lengthened.

1934: Depressed Sales of Chryslers and DeSotos

From 1934 until 1937, the radical Airflow styling caused depressed sales of Chryslers and DeSotos.

1934: Dodge Eight Replaced by Dodge DeLuxe Six

In 1934, the Dodge Eight was replaced by a larger Dodge DeLuxe Six.

1935: Dodge DeLuxe Six Dropped

In 1935, the Dodge DeLuxe Six was dropped.

1935: Restyling of Dodge Line with "Wind Stream" Look

In 1935, the Dodge line was restyled with the "Wind Stream" look, leading to a sales jump. Dodge still dropped to fifth place for the year.

1936: Long-Wheelbase Edition Added

For 1936, a long-wheelbase edition of the remaining Six was added and remained a part of the lineup for many years.

1937: End of Airflow Styling Issues for Chryslers and DeSotos

From 1934 until 1937, the radical Airflow styling caused depressed sales of Chryslers and DeSotos.

1948: Assembly by AMAG in Switzerland

From 1948 AMAG in Switzerland began license-building Chryslers and Dodges.

1949: Introduction of Dodge 100 "Kew" Truck

The Dodge 100 "Kew" truck, nicknamed the "parrot nose", replaced the pre-war and wartime truck range in 1949 and was produced until 1957.

1957: Introduction of 200 series Dodges

In 1957, Dodge introduced the 200 series trucks which were built at Kew and lasted until 1963.

1958: Assembly in Rotterdam

American Chrysler Corporation cars, including some Dodge models, were assembled from CKD kits in Rotterdam from 1958.

1960: Introduction of Commer SpaceVan

The Commer SpaceVan was introduced in 1960.

1961: Introduction of Commer Walk-Thru

The Commer Walk-Thru was introduced in 1961.

1963: Introduction of Dodge Dart

In 1963, Dodge began producing the Dart, a compact car, which continued until 1976.

1963: Introduction of 400 series Dodges

In 1963, Dodge introduced the 400 series trucks which were built at Kew and were a version of the American D series medium-duty models and lasted until 1965.

1964: Chrysler Acquires Stake in Rootes Group

In 1964, Chrysler acquired its first stake in the British Rootes Group and decided to consolidate all truck production at Rootes' factory in Dunstable.

1965: Barreiros Builds Dodge Darts in Spain

From 1965, Barreiros in Spain started building Dodge Darts as the Barreiros Dart.

1965: Introduction of Coronet and Charger

In 1965, Dodge began producing the "B-Body" Coronet and Charger, midsize cars that continued until 1978.

1965: End of 400 Series Production at Kew

The 400 series production at Kew ended in 1965.

1967: Production of 500 series transferred to Dunstable

In 1967 production of the 500 series was transferred to Dunstable.

1969: Chrysler Acquires Full Control of Barreiros

By 1969, Chrysler had acquired full control of Barreiros.

1969: Production of Dodge Cars in Brazil Begins

In Brazil, production of Dodge cars began in 1969.

1970: Closure of Rotterdam Plant

By 1970, Darts were being exported to other European countries under the Dodge name, precipitating the closure of the Rotterdam plant.

1970: Styling Reminiscent of the Original Challenger

In early 2008, a new Challenger was built with styling reminiscent of the original 1970 Challenger.

1970: Introduction of 100 Series Commando

The 100 series "Commando" light truck, developed by Rootes, was initially marketed under five marques starting in 1970.

1971: Closure of Los Angeles Factory

In 1932 Chrysler built a factory in Los Angeles, California where Chrysler, DeSoto, Dodge, and Plymouth vehicles were built until the factory closed in 1971.

1972: Trucks Sold as Dodge 300

From 1972, trucks from the Madrid factory were sold as the Dodge 300, available in various configurations.

1973: Phoenix sedan discontinued

In 1973, the Phoenix sedan was discontinued in Australia.

1973: Oil Embargo Impact

In 1973, the oil embargo caused a slump in sales of American "gas guzzler" vehicles.

1973: Dodge Trucks Sold at Plymouth Dealers

Since 1973, Dodge trucks had been sold at Canadian Plymouth dealers and continued without change in 2000.

1974: Minivan Idea Rejection at Ford

In 1974, Lee Iacocca and Hal Sperlich's idea for a minivan, including a prototype, was rejected by Henry Ford II during their time at Ford Motor Company.

1976: Rationalization of Marques

In 1976, Chrysler Europe rationalized its marques, and all British-built commercial vehicles were sold as Dodges or Karriers.

1976: End of Dodge Dart Production

In 1976, production of the Dodge Dart, a compact car that had been in production since 1963, ended.

1977: Chrysler Europe's Collapse

Following Chrysler Europe's collapse in 1977, its assets were sold to Peugeot, and the van and truck range were passed on to Renault Véhicules Industriels.

1977: End of Barreiros/Dodge 3700 Production

The Barreiros/Dodge 3700 remained in production until 1977.

1978: Introduction of the Omni and Horizon

In 1978, Chrysler introduced the Omni and Horizon front-wheel drive cars, challenging the VW Rabbit. However, initial sales were poor due to strong sales of larger cars, contributing to Chrysler's financial troubles. Despite this, the Omni became an important factor in securing federal assistance for the company.

1978: End of Coronet and Charger Production

In 1978, production of the "B-Body" Coronet and Charger, midsize cars that had been in production since 1965, ended.

1978: End of 500 Series/K-series production

In 1978, the 500 series/K-series tilt-cab trucks production ended.

1979: Dodge Main Factory until 1979

By 1910 the Dodge Main factory was built in Hamtramck, where it remained until 1979.

1979: Dodge AT4/D5N trucks

In 1979 Dodge discontinued AT4/D5N trucks in Australia.

1979: Federal Loan Guarantees

In 1979, Chrysler's chairman, Lee Iacocca, successfully requested and received federal loan guarantees from the United States Congress to prevent the company from filing for bankruptcy. Chrysler then started working on new models and reorganized to pay the government loan.

1979: Introduction of Dodge 50 Series

In 1979, the Dodge 50 series was introduced, replacing the earlier Walk-Thru.

1979: End of Commer Walk-Thru Production

The production of Commer Walk-Thru ended in 1979.

January 1980: Closure of Dodge Main Factory

In January 1980, the Dodge main factory located in Hamtramck, Michigan, which had been in operation since 1910, was closed.

1980: Introduction of the Dodge Mirada

In 1980, Dodge introduced the Mirada, a mid-sized, rear-wheel drive coupe that shared the Chrysler J platform. It was marketed as a sporty personal luxury car during a period of financial difficulty for Chrysler.

1981: Introduction of Dodge Aries K platform

For the 1981 model year, Chrysler developed the Dodge Aries K platform compact and midsize cars, which helped revive Chrysler's business in the 1980s. One such example was the Dodge Caravan.

1981: Shift to Front-Wheel Drive

In 1981, Chrysler began switching to smaller front-wheel drive designs, although the older rear-wheel drive Dodge Diplomat continued to sell well.

1981: Volkswagen Acquires Dodge Brazil

In 1981, Volkswagen acquired the Dodge manufacturer in Brazil.

November 1983: Introduction of the Dodge Caravan and Plymouth Voyager

In November 1983, Chrysler introduced the Dodge Caravan and Plymouth Voyager for the 1984 model year. The Caravan helped save Chrysler and created a new market segment, the minivan.

1983: End of Mirada Production

In 1983, Dodge ceased production of the Mirada after four years. The car remained relatively unchanged over its production run, except for variations in paint colors and engines.

1984: Daytona Introduction and Recognition

In 1984, Dodge introduced the Daytona with three trim lines and various engine options. The Daytona Turbo was included in Car and Driver magazine's 10Best list for 1984.

1984: Dodge Caravan and Plymouth Voyager Model Year

The Dodge Caravan and Plymouth Voyager were introduced in November 1983 for the 1984 model year, marking the start of a new vehicle segment and aiding Chrysler's recovery.

1985: Horsepower Increase for Daytona Turbo

In 1985, the 2.2 L Turbo I engine's horsepower in the Daytona was increased to 146 hp.

1986: Engine Addition for Daytona

In 1986, the 100 hp 2.5 L K engine was added to the Dodge Daytona lineup.

1986: Development of Second-Generation Ram

In 1986, the development of the second-generation Dodge Ram pickup began.

1987: Daytona Restyling and Shelby Version Introduction

In 1987, the Dodge Daytona was restyled and featured pop-up headlights. A performance-oriented Shelby version, with an available Turbo II engine and suspension upgrades, was introduced.

1987: Introduction of Dodge Shadow/Plymouth Sundance

In 1987, the Dodge Shadow and Plymouth Sundance were introduced, replacing the Omni and Horizon.

1987: Dodge Name Dropped

In 1987, the Dodge name was dropped from the remaining inherited models, which became Renaults.

1988: Dodge Diplomat Airbag Introduction

From mid-1988, Dodge Diplomats were among the first Chrysler-built products to feature a driver's side airbag as standard equipment.

1988: Introduction of Dodge Dynasty with Fiber-Optic Wiring

In 1988, Dodge introduced the Dynasty, featuring the world's first fully multiplexed, fiber-optic wiring system connecting all electronic accessories and controllers in a mass-produced car.

1988: Dodge Dynasty Sold as Chrysler Dynasty in Canada

In 1988, the Dodge Dynasty was sold in Canada as the Chrysler Dynasty and was available at both Plymouth and Dodge dealers.

1989: End of Dodge Diplomat Production

During the 1989 model year, production of the Dodge Diplomat was discontinued, as CEO Lee Iacocca did not want to invest in the M-body line.

1989: Ultradrive Transmission Debut in Dynasty

In 1989, Dodge introduced the Ultradrive or A604 electronically controlled four-speed automatic transmission, which became the sole transmission for V6 models of the Dynasty.

1989: End of 100 Series Commando Production

The 100 series "Commando" light truck ended production in 1989.

1990: Introduction of the Dodge Monaco

In 1990, Dodge debuted the Monaco, which was considered a full-size car based on EPA passenger volume statistics.

1990: End of Omni and Horizon Production

In 1990, production of the Dodge Omni and Horizon ended and was replaced by the Dodge Shadow/Plymouth Sundance.

1992: Discontinuation of Monaco and Premier

During the 1992 model year, both the Dodge Monaco and Premier were discontinued.

1992: Introduction of the Dodge Viper and "The New Dodge" Campaign

In 1992, Dodge introduced the Viper, a composite sports roadster, marking the first step in what was marketed as "The New Dodge," an aggressive advertising campaign.

1992: "Brougham" package offered on LE models

In 1992, a "Brougham" package was offered on LE models of the Dodge Dynasty, which added a padded "landau" vinyl roof.

1992: End of Dodge 50 Series Production

In 1992, the Dodge 50 series ceased production.

1993: Final Production Year of the Dodge Dynasty

1993 marked the final production year of the Dodge Dynasty, with the Ultradrive transmission being the sole transmission for V6 models.

1993: Phase-Out of Dodge-Branded Mitsubishi Vehicles

By 1993, Dodge began phasing out its Mitsubishi-branded vehicles, except for the Dodge Stealth.

1993: Sales Figures for the Ram

In 1993, the Dodge Ram recorded sales of 95,542 units before the introduction of the redesigned model.

1994: Introduction of the Second-Generation Dodge Ram and Increased Sales

In 1994, Dodge introduced the redesigned second-generation Ram pickup with a bold new style, leading to increased sales and being named "Truck of the Year" by Motor Trend. Sales increased to 232,092 units.

1995: Increased Ram Sales

In 1995, sales of the Dodge Ram increased to 410,000 units.

1996: Ram Sales Peak and Feature in "Twister"

By 1996, sales of the Dodge Ram remained high at 411,000 units, and the truck was prominently featured in the film "Twister".

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1996: Continuation of Dodge Stealth

In 1996, the Dodge Stealth continued to be sold, while other Mitsubishi-made engines and electrical components were widely used in American domestic Chrysler products.

1996: Stratus, Breeze, and Cirrus on Car and Driver's Ten Best List

In 1996, the Dodge Stratus, Plymouth Breeze, and Chrysler Cirrus were all featured on Car and Driver magazine's Ten Best list.

1997: Stratus, Breeze, and Cirrus on Car and Driver's Ten Best List

In 1997, the Dodge Stratus, Plymouth Breeze, and Chrysler Cirrus were again recognized on Car and Driver magazine's Ten Best list.

1998: Merger of Chrysler Corporation and Daimler-Benz AG

In 1998, Chrysler Corporation merged with Daimler-Benz AG to form DaimlerChrysler. Following the merger, Dodge's sister brand, Plymouth, was withdrawn from the market, making Dodge the low-price and performance division of DaimlerChrysler.

1998: Dakota Production Starts in Brazil

In 1998, production of the Dakota pickup started in Campo Largo, Paraná, Brazil, by Mercedes-Benz.

1998: Merger with Daimler-Benz AG

In 1998, the Chrysler Corporation, including the Dodge brand, merged with Daimler-Benz AG.

1998: Intrepid, Stratus, and Neon Updates

In 1998, updates to the Intrepid, Stratus, and Neon were mostly complete before Daimler's involvement.

1999: End of Stratus Sales in Canada

1999 marked the last year for Dodge Stratus sales in Canada.

1999: Peak Sales for Second-Generation Ram

In 1999, sales of the second-generation Dodge Ram peaked at just over 400,000 units before declining.

2000: Stratus as the Last Cloud Car

In 2000, the Dodge Stratus became the last of the surviving Cloud Cars, with the Cirrus renamed as the Sebring, and the Breeze discontinued along with the Plymouth brand.

2000: Neon Becomes Chrysler Neon

In 2000, the new Neon became the Chrysler Neon, and the Chrysler Cirrus and Mitsubishi-built Dodge Avenger were dropped.

2000: Intrepid, Stratus, and Neon Updates

In 2000, updates to the Intrepid, Stratus, and Neon were largely complete before Daimler's presence.

2001: Avenger Coupe Replaces Stratus Coupe

In 2001, the coupe version of the Dodge Stratus was replaced by the Avenger coupe.

2001: End of Dakota Production

The Dakota pickup production in Campo Largo, Paraná, Brazil, ended in 2001.

2002: Removal of "DODGE" Badges

In 2002, Dodge models removed the "DODGE" badges from the doors of the Stratus.

2003: Revamped Neon as Dodge SX 2.0

For 2003, the revamped Neon appeared in Canada as the Dodge SX 2.0.

2004: Styling Revisions for Stratus

In 2004, the Dodge Stratus underwent styling revisions, but this did not reverse the decline in sales.

2005: Introduction of the Magnum Station Wagon

In 2005, Dodge introduced the Magnum station wagon as a replacement for the Intrepid, featuring Chrysler's first mainstream rear-wheel drive platform since the 1980s and the return of the Hemi V8 engine.

May 2006: Discontinuation of the Dodge Stratus

In May 2006, the Dodge Stratus was discontinued, while the Sebring name continued.

2006: Reintroduction of Dodge to Europe

In 2006, Chrysler reintroduced the Dodge marque to Europe with a lineup of North American-built vehicles.

2006: Launch of the Dodge Charger

In 2006, Dodge launched the Charger on the same platform as the Magnum.

2006: Dodge Re-enters Australian Market

In 2006, Dodge re-entered the Australian market with the Caliber, marking their first offering since 1979 and the first Dodge passenger car marketed in Australia since 1973.

February 2007: Return of the Dodge Avenger

In February 2007, the Dodge Avenger name returned as a 2008 model year sedan to replace the Dodge Stratus.

2007: Sale to Cerberus Capital Management

Between 1998 and 2007, Chrysler was sold by Daimler-Benz to Cerberus Capital Management.

2007: DaimlerChrysler Agreement with Cerberus Capital Management

In Spring 2007, DaimlerChrysler reached an agreement with Cerberus Capital Management to sell its Chrysler Group subsidiary, which included the Dodge division.

2008: Dodge Avenger Model Year

As a 2008 model, the Dodge Avenger came to showrooms in February 2007 and shared a platform with the redesigned Chrysler Sebring.

2008: Automotive Industry Crisis Impact

In 2008, the automotive industry crisis impacted the United States and affected Chrysler, leading to reorganization.

2008: Introduction of the New Dodge Challenger

In early 2008, Dodge introduced a new Challenger with styling reminiscent of the 1970 original. The rear-drive chassis was used to build it, and it was available with a V8 engine.

May 1, 2009: Chrysler and GM File for Bankruptcy

On May 1, 2009, Chrysler and GM filed for bankruptcy on the same day after the housing bubble collapsed the American market.

2009: Journey Crossover Introduced

For the 2009 model year, Dodge expanded its model portfolio in Brazil with the Journey crossover.

2009: End of Chrysler Ownership Changes

The Dodge brand continued through multiple ownership changes of Chrysler Corporation until 2009, when Chrysler went through Chapter 11 reorganization and was acquired by Fiat.

2010: Model Year 2010 Cars Available

From early 2012, model year 2010 Dodge cars were available in Australia.

2010: Ram 2500 Sales Start

In 2010, Dodge started sales of the imported Ram 2500 pickup in Brazil.

2010: Dodge Pulled from the UK

In 2010, the Dodge marque was pulled from the UK due to poor sales.

2010: Chrysler Reorganization

In 2010, the effects of the 2008 automotive crisis led to the Chrysler Chapter 11 reorganization, and ultimately being acquired by Fiat.

June 1, 2011: Dodge Dropped from Europe

On June 1, 2011, the Dodge marque was dropped from the rest of Europe, except for the Journey, which became the Fiat Freemont.

2011: Separation of Dodge and Sub-Brands

In 2011, Dodge and its sub-brands, Dodge Ram and Dodge Viper, were separated; the Viper became an SRT product, and Ram became a standalone marque.

2012: Limited Car Imports

By early 2012, the only new Dodge cars imported into Australia were the facelifted 2012 Journey.

2014: Merger of SRT back into Dodge

In 2014, SRT was merged back into Dodge. Later that year, the Chrysler Group was renamed FCA US LLC, coinciding with the merger of Fiat S.p.A.

2016: Discontinuation of Dodge in Australia

After consistent sales of the Journey, the Dodge brand was discontinued in the Australian market after 2016.

2019: End of Dodge Sales in Brazil

In 2019, Dodge ended sales of its last product, the Journey, in Brazil, remaining only to serve existing customers.

2019: Dodge Reintroduced to Europe

The Dodge marque was reintroduced to many European markets in 2019.

January 16, 2021: Merger with PSA Group to form Stellantis

On January 16, 2021, FCA and the PSA Group merged to form Stellantis, making it the second-largest automaker in Europe.

2024: Dollar Value in 2024

Dillon, Read & Co. offered non-voting stock on the market in the new Dodge Brothers firm, and along with the sale of bonds was able to raise $160 million ($2,868,766,603 in 2024 dollars), reaping a $14 million (net) profit ($251,017,078 in 2024 dollars).

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