The Los Angeles Rams are a professional American football team located in the Greater Los Angeles area. They compete in the NFL as a member of the NFC West division, playing their home games at SoFi Stadium in Inglewood, which they share with the Los Angeles Chargers.
The 1926 Los Angeles Buccaneers, though representing Los Angeles, were solely a traveling team, making the Rams the first NFL team to actually play in the city.
Joe Lillard's departure from the Chicago Cardinals in 1933 marked the beginning of a period when there were no black players in professional American football.
Ohio attorney Homer Marshman and player-coach Damon Wetzel established the Cleveland Rams in 1936. They chose the name "Rams" because Wetzel's favored college football team was the Fordham Rams.
The Cleveland Rams franchise was established in 1936 in Cleveland, Ohio.
The Rams officially joined the National Football League on February 12, 1937.
The Cleveland Rams became a part of the National Football League in 1937 and were placed in the Western Division.
The Rams and Cardinals played their first game against each other in the 1937 NFL season.
The Rams debuted in 1937 with a red and black color scheme, sporting red helmets, black uniforms with red accents, tan pants, and red and black striped socks.
Rookie halfback Parker Hall, playing for the Rams, earned the title of Most Valuable Player in the 1939 season.
Dan Reeves and Fred Levy Jr. became the new owners of the Rams in June 1941.
Due to a player shortage during World War II, the Rams had to suspend their operations in 1943.
The Rams resumed playing in 1944 after a one-year hiatus due to World War II.
In their final season in Ohio, the Rams, under new head coach Adam Walsh, flourished with a 9-1 record and won their first NFL Championship with a 15-14 victory over the Washington Redskins on December 16, 1945.
The Cleveland Rams secured victory in the 1945 NFL Championship Game.
The Rams won the NFL Championship in 1945 while representing Cleveland.
On January 12, 1946, after initially being denied, Dan Reeves successfully negotiated the Rams' move to Los Angeles, making the NFL the first coast-to-coast professional sports league.
As a condition of their lease for the Los Angeles Memorial Coliseum, the Rams signed Kenny Washington on March 21, 1946, marking the return of black players to professional football after a 13-year absence.
The Rams signed their second black player, Woody Strode, on May 7, 1946.
The team relocated to Los Angeles in 1946, becoming the only NFL championship team to play the following season in a different city.
The Rams debuted in Los Angeles, becoming the first NFL team to play their home games in the city, although they shared the Coliseum with the Los Angeles Dons of the All-America Football Conference until 1949.
Coached by Bob Snyder, the Rams finished the 1947 season with a 6-6 record, securing fourth place in the NFC West.
The Rams changed their helmet color from red to navy blue in 1947.
Fred Gehrke introduced the first helmet emblem in professional football by painting horns on the Rams' helmets.
In 1948, Rams halfback Fred Gehrke, a commercial artist in the off-season, painted ram horns on the team's leather helmets, creating the first logo on an NFL helmet and establishing a lasting trademark for the franchise.
The Rams' iconic helmet design, featuring the distinctive ram horns, was originally introduced back in 1948, laying the foundation for a visual element that would become synonymous with the franchise.
The Rams absorbed the Los Angeles Dons after the All-America Football Conference ceased operations in late 1949.
The Rams and the Los Angeles Dons both competed in Los Angeles until 1949 when the All-America Football Conference dissolved.
The Los Angeles Rams' most successful period began in 1949, marked by a powerful offense and multiple appearances in the NFL Championship Game.
In 1949, the Rams adopted plastic helmets with a more refined ram horn design baked into the helmet by the Riddell company. They also switched from serif to block numerals on their jerseys.
In a groundbreaking move for the NFL, the Rams became the first team to televise their home games in 1950, partnering with Admiral television to broadcast all home games locally.
In a groundbreaking move in 1950, the Los Angeles Rams became the first professional football team to have all their games televised, showcasing the immense popularity of their wide-open offense.
The Rams introduced wider, bolder horns that joined at the center front of the helmet in 1950. They also added a blue-gold-blue tri-stripe to their pants and royal blue stripes to their jersey sleeves.
The San Francisco 49ers were founded in 1950, establishing a rivalry with the Rams.
The 1951 NFL Championship Game marked a significant moment in television history as it became the first championship game to be broadcast coast-to-coast on the DuMont Network.
The Los Angeles Rams achieved a significant victory in 1951 by winning the NFL Championship Game, solidifying their presence in Southern California.
The Los Angeles Rams emerged victorious in the 1951 NFL Championship Game, etching their name in the history books as champions of the league.
The team secured an NFL Championship in 1951, this time representing Los Angeles.
The Rams added a white border to the blue numerals on their jerseys in 1953.
The Rams' horn design underwent a slight tapering in 1954.
The Rams continued to slightly taper their horn design in 1955.
By 1955, the Los Angeles Rams' period of dominance in Southern California began to wane after a successful run in the previous years.
The Rams added "TV numbers" to their jersey sleeves in 1956, making it easier for television viewers to identify players.
In 1957, the Los Angeles Rams achieved a remarkable feat by setting an all-time NFL attendance record, a testament to their enduring popularity and the growth of the league. This record remained unbroken until 2006.
In 1957, the NFL implemented a rule requiring home teams to wear dark jerseys and road teams to wear light jerseys. The Rams responded by introducing royal blue home jerseys with gold accents and white-bordered gold numerals, and they continued to wear their gold jerseys for road games.
The Los Angeles Dodgers' arrival in California in 1958 marked a shift in the sports landscape, as the Rams faced new competition for fans' attention.
The Los Angeles Rams' popularity reached new heights in 1958 when they surpassed the 100,000 attendance mark twice, solidifying their status as a beloved team.
The Rams removed the white border from the numerals on their royal blue jerseys in 1958. They also introduced white jerseys with blue numerals and stripes for road games.
Despite the influx of new sports franchises in Los Angeles, the Rams continued to draw large crowds in 1959, demonstrating their enduring popularity.
The Los Angeles Rams faced heightened competition in 1960 with the establishment of the Los Angeles Chargers and the arrival of the Los Angeles Lakers.
The addition of the Los Angeles Angels in 1961 further intensified the competition within the Los Angeles sports scene, challenging the Rams' long-held prominence.
Dan Reeves bought out his partners, including Bob Hope, to become the sole owner of the Rams in 1962.
In 1962, the Rams incorporated a UCLA-style blue-gold-blue crescent shoulder tri-stripe on their white road jerseys.
Roman Gabriel's tenure as quarterback for the Los Angeles Rams commenced in 1962, marking the beginning of his 11-season journey with the team.
The Rams continued to wear the UCLA-inspired shoulder stripes on their white road jerseys in 1963.
In 1964, the Los Angeles Rams unveiled a new look with blue and white as their team colors, moving away from their previous color scheme. The Rams also started wearing white jerseys at home.
While the Rams experienced a period of on-field challenges from 1957 to 1964, their fan base remained strong, consistently exceeding league average attendance figures.
The Los Angeles Rams made their jersey "TV numbers" smaller in 1965 after previously having larger numbers compared to other teams.
The Los Angeles Rams welcomed a new era in 1966 with the arrival of George Allen as head coach, bringing innovative coaching strategies to the team.
The Anaheim Stadium was built in 1966 to serve as the home field for the California Angels.
Bob Kelley, who had been the Rams' play-by-play announcer since their time in Cleveland, concluded his tenure with the team in 1966, marking the end of an era.
Despite a strong season, the Rams' playoff hopes were dashed in 1967 with a loss against the Green Bay Packers.
From 1967 until 1971, the Rams embarked on a remarkable streak of wearing their white jerseys for every home game, spanning both regular season and exhibition matchups.
The arrival of the "Fearsome Foursome" defensive line in 1967 marked a turning point for the Rams, revitalizing their on-field performance and leading them to the conference championship. They also became the first NFL team to surpass one million spectators in a season.
Beginning in 1967, Roman Gabriel played a pivotal role in guiding the Rams to consistent top-two finishes in their division for several consecutive seasons.
Dave Niehaus became a part of the Rams' broadcast team in 1968, contributing his insights as an analyst.
In recognition of his exceptional performance, Roman Gabriel received the prestigious NFL MVP award in 1969, a testament to his contribution to the Rams' success.
The 1969 season held a special place in Rams history as the team achieved its best-ever start, showcasing their dominance in the early stages of the season.
The Rams experienced another playoff setback in 1969, losing a close game to the Minnesota Vikings.
The Rams and 49ers became NFC West division rivals in 1970.
After a successful stint with the Rams, George Allen departed as head coach in 1970 to lead the Washington Redskins.
The 1970 season witnessed a remarkable synergy between Roman Gabriel and his primary receiver, Jack Snow, as they achieved their most successful season together.
For the first time in team history, the Rams added player names to the back of their jerseys in 1970. This change coincided with the merger of the NFL and AFL.
Roman Gabriel's leadership continued to be instrumental in maintaining the Los Angeles Rams' competitive edge, consistently securing top positions in their division until 1971.
The Rams continued their tradition of wearing white jerseys at home through the 1971 season.
After a period of primarily wearing white jerseys at home, the Los Angeles Rams, under new owner Carroll Rosenbloom, opted to bring back their blue jerseys for the majority of their home games in 1972.
After an 11-season run, Roman Gabriel's time as quarterback for the Los Angeles Rams concluded in 1972.
Dave Niehaus' time as an analyst for the Rams concluded in 1972.
The year 1972 marked a significant transition for the Rams franchise as Robert Irsay purchased the team but subsequently traded it to Carroll Rosenbloom, owner of the Baltimore Colts.
The Rams embraced a blast from the past in 1973 by reintroducing yellow-gold into their team colors and unveiling a redesigned uniform.
The year 1973 marked the beginning of a period when the Rams utilized a white uniform design, which served as inspiration for their later alternate uniform revealed in 2021.
Don Drysdale, a prominent figure in baseball, joined the Rams' broadcast team as an analyst in 1973, bringing his sports commentary expertise to a new audience.
The Rams embarked on an era of dominance in the NFC West, commencing in 1973, which would solidify their position as a formidable force in the conference.
The Los Angeles Rams announced their intention to bring back the familiar blue and gold color scheme in 1973, signaling a return to their roots.
Despite a strong season, the Rams' playoff aspirations were cut short in 1974 with a loss against the Minnesota Vikings in the conference championship game.
In 1975, the Rams made subtle adjustments to their jerseys by making the numerals thicker and more blunt in appearance.
The Dallas Cowboys emerged victorious over the Rams in the 1975 conference championship, denying them a chance at the Super Bowl.
The Rams achieved their first postseason victory over the Cardinals in 1975.
After retiring in 1976, Rams legend Merlin Olsen transitioned into acting, notably starring in "Little House on the Prairie."
Between 1973 and 1976, the Rams carved a unique niche for themselves as the sole team to sport white cleats for road games and royal blue cleats for home games.
Don Drysdale concluded his role as an analyst for the Rams in 1976, marking the end of his contribution to the team's broadcasts.
The Minnesota Vikings once again proved to be a formidable obstacle for the Rams, defeating them in the 1976 conference championship.
Under Chuck Knox's leadership, the Los Angeles Rams consistently reached the playoffs throughout the 1970s, relying heavily on their exceptional defensive units.
Dick Enberg, who had been the play-by-play voice of the Rams from 1966 to 1977, finished his time with the team, leaving a legacy as a prominent voice in Rams' broadcasting history.
After using unique cleat colors from 1973 to 1976, the Rams switched to wearing white cleats for all games in 1977.
Al Wisk stepped into the role of the Rams' play-by-play announcer in 1978, succeeding Dick Enberg.
Joe Namath's stint with the Rams in 1977 proved short-lived due to injuries, while coach Chuck Knox departed for the Bills, paving the way for Ray Malavasi's tenure. The Rams, however, lost to the Cowboys in the NFC Championship.
The Los Angeles Rams predominantly donned their white jerseys for their 1978 home games, including their postseason clashes with the Minnesota Vikings and the Dallas Cowboys.
The Rams' quest for a Super Bowl appearance was thwarted once again in 1978, this time by the Dallas Cowboys in the conference championship game.
The Rams' reign over the NFC West continued until 1979, showcasing their consistent excellence throughout the decade.
The Rams organization was struck by tragedy in 1979 with the untimely death of owner Carroll Rosenbloom in a drowning accident. His wife, Georgia Frontiere, inherited control of the franchise.
The Rams made their inaugural Super Bowl appearance at the culmination of the 1979 NFL season, where they faced defeat against the Pittsburgh Steelers in Super Bowl XIV with a score of 31-19.
The Rams and Buccaneers faced off for the first time in the NFC Championship Game in 1979.
Despite being considered underdogs, the 1979 Los Angeles Rams, led by quarterback Vince Ferragamo, achieved a remarkable feat by overcoming the Dallas Cowboys and Tampa Bay Buccaneers to secure their first-ever Super Bowl appearance.
Al Wisk concluded his brief stint as the Rams' play-by-play announcer in 1979, marking a quick transition in the team's broadcast booth.
Super Bowl XIV, held in January 1980, saw the Los Angeles Rams make their appearance, representing a significant moment in the franchise's history.
Following Rosenbloom's death and as previously planned, the Los Angeles Rams made a significant move in 1980, relocating from their longtime home at the Coliseum to Anaheim Stadium in Orange County.
Jack Youngblood's legendary toughness was exemplified by his decision to play on a broken leg during the Rams' 1980 Super Bowl run, epitomizing the team's resilience.
The Los Angeles Lakers won the NBA championship in 1980.
The Rams finished the 1980 season with an 11-5 record, securing a wild card spot. They were later defeated by the Cowboys in the playoffs.
The Rams moved to Anaheim Stadium in Orange County, California, after playing their home games at the Los Angeles Memorial Coliseum until 1980.
Bob Starr's initial run as the Los Angeles Rams' play-by-play announcer commenced in 1980.
The Los Angeles Dodgers emerged victorious in the 1981 World Series.
The Rams experienced a decline in 1981, finishing with a 6-6 record and missing the playoffs for the first time in nine years. Quarterback Vince Ferragamo was signed by the CFL's Montreal Alouettes.
The Rams, who had been using gray face masks, made a switch to navy blue face masks for the 1981 season.
The 1982 NFL season was shortened to nine games due to a players' strike. The Rams struggled, finishing with a 2-7 record, the worst in the NFC.
The Los Angeles Raiders moved to Los Angeles in 1982, coinciding with the Rams' relocation to St. Louis, which prevented a rivalry from forming.
The Oakland Raiders relocated to Los Angeles in 1982, moving into the Los Angeles Memorial Coliseum. This move split the Rams' fanbase. In the same year, the Los Angeles Lakers once again won the NBA Championship.
The Rams made a stylistic statement in 1982 by choosing to wear their white jerseys exclusively throughout the entire season.
The Rams drafted running back Eric Dickerson from Southern Methodist University in 1983. Dickerson went on to win the Rookie of the Year award.
John Robinson, former coach of the University of Southern California, was appointed as the new head coach for the Rams in 1983. The Rams finished the season with a 9-7 record, marking a resurgence for the team, and won against the Dallas Cowboys in the playoffs before losing to the Redskins.
The Los Angeles Raiders triumphed in Super Bowl XVIII.
Following his football career, Fred Dryer, a former Rams player, achieved notable success in acting, starring in the TV series "Hunter" from 1984 to 1991.
The Rams reached the playoffs once again in 1984 but were defeated by the Giants.
Eric Dickerson set an NFL record in 1984 by rushing for 2,105 yards.
The 1985 season saw the Rams achieve success in Los Angeles, culminating in an NFC West division title.
The Rams had a successful season in 1985, winning their division and advancing to the NFC Championship Game. However, they were defeated by the Chicago Bears, who went on to win the Super Bowl.
Despite a 10-6 record, the Rams were eliminated from the playoffs by Washington in 1986.
Dick Bass finished his tenure as an analyst for the Rams in 1986, marking the end of his contributions to the team's broadcasts.
The Rams' offense was ranked 28th in the league in 1986.
The NFL Players' strike in 1987 resulted in the Rams using replacement players, who were often given unflattering nicknames by fans and media. The Rams finished the season with a 6-9 record, missing the playoffs.
The Red Hot Chili Peppers' music video for "Fight Like a Brave" in 1987 featured former guitarist Hillel Slovak wearing a Rams hat.
Jack Youngblood, known for his playing career with the Rams, transitioned into a broadcasting role as an analyst for the team in 1987.
Following a contract dispute, Eric Dickerson was traded to the Indianapolis Colts in 1987 in exchange for several players and draft picks. This trade occurred shortly after the conclusion of a players' strike.
The Los Angeles Dodgers clinched the World Series title in 1988. Meanwhile, hockey legend Wayne Gretzky joined the Los Angeles Kings, generating considerable fan interest.
The Rams, boasting a 10-6 record, made it back to the playoffs in 1988 but were defeated by the Minnesota Vikings in the wild card round.
The Rams had a strong start to the 1989 season, winning their first five games. They went on to defeat the Eagles and Giants in the playoffs but were ultimately defeated by the San Francisco 49ers in the NFC Championship Game.
The Rams concluded the 1989 season with a winning record, marking a successful period for the team during their time in Los Angeles.
The Rams and 49ers clashed in the 1989 NFC Championship Game.
The 1989 NFC Championship Game, where the Rams lost to the 49ers, marked the end of a successful period for the team. They would not have another winning season during their time in Los Angeles before relocating to St. Louis.
Bob Starr's first stint as the Rams' play-by-play voice concluded in 1989.
By 1990, the Rams' offense had significantly improved, rising to the 3rd rank in the league under the offensive leadership of Ernie Zampese.
Eddie Doucette had a short tenure as the Rams' play-by-play announcer in 1990, filling the gap between Bob Starr's stints.
The Rams' performance declined in 1990, finishing the season with a 5-11 record.
The Rams' struggles persisted in 1991, concluding the season with a disappointing 3-13 record.
Paul Olden became the Rams' play-by-play announcer in 1991, succeeding Eddie Doucette.
At the end of the 1991 season, John Robinson stepped down from his position as head coach of the Rams.
After a successful run, Fred Dryer's time on the TV series "Hunter" came to an end in 1991.
Actor Terry Crews, a notable Rams fan, was drafted by the team in 1991.
Chuck Knox returned for his second stint as head coach of the Rams in 1992. The team finished the season with a 6-10 record.
Paul Olden's time as the Rams' play-by-play announcer came to an end in 1992.
After a brief hiatus, Bob Starr returned to the Rams' broadcast booth as their play-by-play announcer in 1993, resuming his role for another season.
The Rams once again showcased their preference for white by wearing their white jerseys exclusively throughout the 1993 NFL season.
The Rams, with a 5-11 record under Chuck Knox's run-oriented offense, finished last in the NFC West in 1993. This marked their third consecutive last-place finish in the division.
The Los Angeles Raiders left Los Angeles in 1994, further delaying the potential for a rivalry with the Rams.
The Rams departed from Los Angeles in 1994.
The Rams departed from Los Angeles in 1994.
Steve Physioc took on the play-by-play duties for the Rams in 1994, while Deacon Jones joined the team as an analyst for that year.
Despite the Rams' continued struggles, rookie running back Jerome Bettis, nicknamed "The Battering Ram", provided a bright spot in 1994. Bettis rushed for an impressive 1,429 yards.
Following the 1994 NFL season, the Rams left Southern California to become the St. Louis Rams.
During their final season in Southern California in 1994, the Rams decided to turn back the clock and honor their rich history by sporting throwback uniforms inspired by their 1951 championship-winning season.
On March 15, 1995, the NFL owners voted against the Rams' proposed move to St. Louis, citing concerns about fan loyalty and the team's history in Los Angeles.
By 1995, the Rams' fanbase in Southern California had significantly dwindled. Fans blamed the team's ownership for their struggles, while ownership pointed to the outdated stadium and lack of fan support.
In 1995, after initially rejecting the Rams' proposed move to St. Louis, the NFL owners reversed their decision following legal pressure from Rams owner Georgia Frontiere.
The Los Angeles Rams bid farewell to their longtime home in Southern California and embarked on a new chapter in their storied history by relocating to St. Louis, Missouri in 1995.
The Rams relocated to St. Louis in 1995.
The Rams' first two seasons in St. Louis (1995-1996) were marked by losing records, going 7-9 and 6-10 respectively.
In 1997, the Rams hired Dick Vermeil as head coach and drafted future All-Pro offensive tackle Orlando Pace. The team continued to struggle in Vermeil's first two seasons (1997-1998).
The 1999 season marked the beginning of "The Greatest Show on Turf" as Kurt Warner stepped in for an injured Trent Green, leading the Rams to a Super Bowl XXXIV victory over the Tennessee Titans.
The Rams turned back the clock and paid homage to their Super Bowl-winning season by donning throwback uniforms inspired by their 1999 attire for select games during the 2009 season.
The Rams' use of a white uniform design came to an end in 1999, though elements of this design would later be revisited for their 2021 alternate uniform.
To commemorate the 10th anniversary of their Super Bowl XXXIV triumph, the St. Louis Rams decided to celebrate in style by donning throwback uniforms for a couple of home games in 2009.
While playing as the St. Louis Rams, the team clinched an NFL Championship in 1999.
The St. Louis Rams marked a new era on April 12, 2000 by unveiling new logos, team colors, and uniforms, signaling a departure from their previous visual identity.
In 2000, Rams fan Lance Goldberg, known for wearing a watermelon on his head with horns, was inducted into the Pro Football Hall of Fame as part of the Hall of Fans.
The Rams and Buccaneers met for the second time in the NFC Championship Game in 2000.
The Rams, led by coach Mike Martz, reached Super Bowl XXXVI in 2001 but lost to the New England Patriots.
Expanding their uniform options, the St. Louis Rams introduced white pants featuring a subtle gold stripe during the 2001 season, adding a touch of variety to their on-field attire.
The Rams' appearance in Super Bowl LVI in 2021 marked their first return to the Super Bowl since 2001, highlighting a significant period between championship appearances for the team.
In January 2002, the Rams reached the NFC Championship Game, marking their last appearance in the conference championship before their Super Bowl run in the 2018 season.
Rapper Nelly, a St. Louis Rams fan, featured players like Torry Holt and Marshall Faulk in his "Air Force Ones" music video in 2002.
The Rams and Saints rivalry lessened after the New Orleans Saints moved from the NFC West during the league's realignment in 2002.
The Seattle Seahawks joined the NFC West in 2002, sparking a rivalry with the Rams.
The Rams achieved a winning season and clinched the NFC West title in 2003, marking a successful year for the franchise.
The St. Louis Rams decided to experiment with their uniform combinations early in the 2003 season, opting to wear blue pants with their white jerseys for a couple of games.
In 2004, the Rams drafted running back Steven Jackson as the 24th overall pick.
The Rams beat the Seattle Seahawks in the 2004 NFC Wild Card round.
In October 2005, Jack Snow, who had been the Rams' color analyst since 1992, left the broadcast booth due to an illness. This marked the end of his long tenure in this role. His departure was significant for the Rams' broadcasting team.
The St. Louis Rams continued to occasionally sport their blue pants during the 2005 NFL season, showcasing a preference for this particular uniform combination in select games.
Head coach Mike Martz faced criticism for his game management and clashes with players and management. Health issues in 2005 led to his eventual departure from the team.
Jack Snow, the long-time color analyst for the Rams, passed away in January 2006. His death followed his departure from the broadcast booth in October 2005 due to illness. Snow had been a part of the Rams' broadcasting team since 1992.
In 2006, the Rams ended a streak of losing seasons, marking a turning point for the franchise.
Scott Linehan took over as the Rams' head coach in 2006, leading the team to an 8-8 record.
The Los Angeles Rams' long-standing attendance record, set in 1957, was finally surpassed in 2006, marking a significant moment in NFL history.
The Rams struggled under Linehan in 2007, finishing with a 3-13 record.
The St. Louis Rams exhibited a penchant for variety when it came to their uniform choices in 2007, taking the field in all possible combinations of their jerseys and pants throughout the season.
Georgia Frontiere, the Rams' owner since 1979, passed away on January 18, 2008. Ownership passed to her son, Chip Rosenbloom.
After a 0-4 start in the 2008 season, Scott Linehan was fired, and Jim Haslett was appointed as the interim head coach.
The Rams hosted the Dallas Cowboys on October 19, 2008, and opted to wear their white jerseys and blue pants. This forced the Cowboys to wear their blue uniforms, which are often seen as unlucky. The Rams went on to win the game by a score of 34-14.
Following the resignations of John Shaw and Jay Zygmunt, Billy Devaney was promoted to the general manager position on December 24, 2008.
The St. Louis Rams made the decision to phase out their gold pants after the 2008 season, limiting their use to just one regular-season game in Seattle.
On January 17, 2009, Steve Spagnuolo, known for his defensive strategies with the New York Giants, was appointed as the new head coach of the Rams.
On May 31, 2009, the majority owners of the Rams, Rosenbloom and Rodriguez, put their share of the team up for sale.
In a move that delighted fans eager to relive past glories, the NFL granted approval for the St. Louis Rams to wear throwback uniforms during the 2009 season.
Throughout the majority of the 2009 NFL season, the Rams displayed a clear preference for their white pants, pairing them with both their blue and white jerseys for most games.
On August 25, 2010, the NFL owners approved Stan Kroenke as the owner of the Rams.
On October 24, 2010, Rams running back Steven Jackson surpassed Eric Dickerson to become the franchise's all-time leading rusher.
The Rams donned their 1999 throwback uniforms for a game against the Carolina Panthers on October 31, 2010, securing a 20-10 victory while sporting the memorable attire.
In 2010, Steven Jackson became the Rams' all-time leading rusher, surpassing Eric Dickerson's previous record of 7,245 yards.
Rampage, the energetic and beloved mascot of the Los Angeles Rams, was first introduced in 2010. Chosen through a fan vote while the team was still in St. Louis, Rampage quickly became a fan favorite.
The rivalry between the Rams and Seahawks intensified in the 2010s during Seattle's "Legion of Boom" era and the Rams' "Mob Squad" era.
Rams quarterback Sam Bradford was named the NFL's Offensive Rookie of the Year on February 4, 2011, after a successful debut season.
The Rams fired head coach Steve Spagnuolo and general manager Billy Devaney on January 2, 2012, after a disappointing 2-14 season.
On January 20, 2012, the Rams announced they would play one home game per season at London's Wembley Stadium for the next three years.
In May 2012, Time magazine ranked the Rams' home stadium, the Edward Jones Dome, as one of the worst in the United States.
The Rams withdrew from their scheduled games at Wembley Stadium in 2013 and 2014 on August 13, 2012.
The Rams took to the field sporting their white jerseys and white pants combination for their game against the Green Bay Packers on October 21, 2012.
The Rams played their first game at London's Wembley Stadium against the New England Patriots on October 28, 2012.
The Rams and Saints rivalry intensified in 2012 when the Rams hired Gregg Williams, the Saints' controversial defensive coordinator, shortly before he and Saints' head coach Sean Payton were implicated in the Bountygate Scandal.
The St. Louis Rams bid farewell to their New Century gold pants following the 2012 NFL season, marking the end of an era for this particular uniform element as Nike took over as the league's official uniform supplier.
The Los Angeles Times reported on January 5, 2015, that Stan Kroenke was partnering with the Stockbridge Capital Group to build a new NFL Stadium in Inglewood, California.
The Inglewood City Council approved the new NFL stadium project on February 24, 2015.
On March 10, 2015, the Rams traded quarterback Sam Bradford to the Philadelphia Eagles in exchange for Nick Foles, a fourth-round pick in 2015, and a second-round pick in 2016.
Construction on the new NFL stadium in Inglewood was scheduled to begin in December 2015.
The Rams played their final game in St. Louis, a victory against the Tampa Bay Buccaneers, on December 17, 2015.
In 2015, Forbes magazine valued the Rams franchise at $1.45 billion, ranking them 28th among NFL teams. At the time, they were the 44th most valuable sports team globally.
The Raiders attempted to return to Los Angeles in 2015 but were unsuccessful due to a failed stadium project with the San Diego Chargers.
The NFL's blackout rule, which prevented games from being televised locally if they didn't sell out within 72 hours of kickoff, was repealed in 2015.
During their final season in St. Louis in 2015, the Rams adopted "The Mob Squad" moniker to highlight their defense's strength.
After the 2015 NFL season, the franchise received approval from other owners to return to Los Angeles for the 2016 NFL season.
The NFL owners voted 30-2 to approve the Rams' relocation back to Los Angeles on January 12, 2016.
The Rams held a press conference on January 15, 2016, at The Forum in Inglewood to formally announce their return to Los Angeles for the 2016 season.
On February 4, 2016, the Rams announced that they had selected Oxnard, California as the location for their off-season training activities.
In an interview with the Los Angeles Times on March 21, 2016, Rams COO Kevin Demoff announced that the team would not be changing their uniforms until 2019, when their new stadium was initially slated to open.
On April 14, 2016, the Los Angeles Rams made a significant trade with the Tennessee Titans, acquiring the first overall pick in the 2016 NFL Draft. The Rams exchanged a substantial package of draft picks to secure the top spot.
On April 28, 2016, with the first overall pick in the NFL Draft, the Rams selected quarterback Jared Goff from the University of California, Berkeley.
On June 9, 2016, it was announced that KCBS-TV would become the Rams' anchor station for broadcasting preseason games not televised nationally. This decision followed the Rams' return to Los Angeles.
In June 2016, the Rams reported selling 63,000 season tickets, indicating a positive response from fans upon the team's return to Los Angeles, though falling short of their target.
On June 20, 2016, the Rams announced new radio broadcasting agreements for the Los Angeles area. KSPN-AM became the official flagship radio station, with KCBS-FM as the official FM station.
On July 12, 2016, the Rams announced reaching their goal of 70,000 season tickets sold, a testament to the team's return to Los Angeles.
In July 2016, the Rams made arrangements for their training camp, securing a three-year agreement with UC Irvine to utilize the university's facilities, with an option to extend for two more years.
The Rams announced on July 19, 2016, that they had reached an agreement with KWKW for Spanish-language coverage. This expanded the Rams' radio broadcasting reach to Spanish-speaking audiences.
The Los Angeles Times reported on July 29, 2016, that the Rams would host their first training camp practice and "Rams Family Day" at the Los Angeles Memorial Coliseum on August 6, offering fans a chance to engage with the team.
On August 11, 2016, the Los Angeles Rams took to Twitter to announce that they would wear their all-white uniforms for five out of eight home games during the 2016 season. This decision was a tribute to the Fearsome Foursome era.
The Rams marked their official return to Los Angeles with their first regular-season game since their relocation, facing off against the San Francisco 49ers at Levi's Stadium on September 12, 2016.
With a 4-9 record, the Rams made a coaching change on December 12, 2016, relieving head coach Jeff Fisher of his duties, marking a pivotal moment in the team's season.
The Rams held their training camp at Loyola Marymount University in Los Angeles in 2016. This marked the team's first training camp in Los Angeles after relocating from St. Louis.
The Red Hot Chili Peppers performed an impromptu pregame concert for the Rams' first game back in Los Angeles in 2016 after leaving in 1994.
The Rams' return to Los Angeles in 2016 reignited their geographic rivalry with the San Francisco 49ers.
The Rams' move from St. Louis to Los Angeles in 2016 brought an end to their intrastate rivalry with the Kansas City Chiefs.
The Rams returned to Los Angeles in 2016, setting the stage for a potential rivalry with the Chargers.
The Rams returned to Los Angeles in 2016 after leaving in 1994.
The Rams officially moved back to Los Angeles in time for the 2016 NFL season.
The 2016 season saw both Jared Goff and Todd Gurley bounce back from a mediocre previous year.
Nelly expressed anger at the Rams' return to Los Angeles in 2016.
In 2016, the Rams' offense struggled, resulting in a league-worst 224 points scored. However, the team demonstrated significant improvement in subsequent seasons, showcasing their offensive capabilities.
In 2016, KABC-TV began airing Rams Primetime Live, a show featuring news and highlights of the Rams on Saturdays after college football games. This program kept fans updated during the regular season.
During the 2016 season, the Rams started using a variation of their logo that only featured blue and white, leading to fan speculation about the possibility of gold being removed from their color scheme in the impending rebrand.
On January 12, 2017, the Rams appointed Sean McVay, the then-offensive coordinator for the Washington Redskins, as their new head coach. This move made headlines as McVay, at 30 years old, became the youngest head coach in modern NFL history.
The completion of the Rams' new stadium was delayed from 2019 to 2020 in May 2017. This postponement also pushed back the team's planned rebrand to 2020.
The Rams wore their throwback uniforms in the October 8, 2017, game against the Seattle Seahawks, as chosen by fan vote.
The Rams' victory over their division rivals, the New Orleans Saints, on November 26, 2017, marked a significant milestone. This win guaranteed the franchise its first non-losing season since 2006 and its first in Los Angeles since 1989, highlighting the team's progress.
On December 24, 2017, the Los Angeles Rams secured the NFC West division title with a victory over the Tennessee Titans. This win marked a significant achievement for the franchise, as it was their first NFC West title since 2003.
Sean McVay was hired as the Rams' head coach in 2017.
The Rams' potent offense in 2017, fueled by the resurgence of Jared Goff and Todd Gurley and bolstered by new acquisitions like Sammy Watkins and Robert Woods, drew comparisons to the fabled "Greatest Show on Turf" era of the late 1990s and early 2000s.
The San Diego Chargers relocated to Los Angeles in 2017, igniting the Rams-Chargers rivalry. During a joint training camp scrimmage in Irvine, California, an altercation erupted between Rams cornerback Nickell Robey-Coleman and Chargers receiver Keenan Allen, escalating tensions between the two teams.
The year 2017 was marked by significant achievements for the Rams, with Sean McVay receiving the NFL Coach of the Year award and Aaron Donald being honored as the NFL Defensive Player of the Year.
In 2017, the Rams' broadcasting team on KCBS-TV experienced a change as Daniel Jeremiah replaced Eric Dickerson as an analyst. This change occurred during the Rams' second year back in Los Angeles.
For the December 31, 2017, match-up against the San Francisco 49ers, the Rams wore their throwback uniforms, a decision based on fan selection.
On July 27, 2018, the Los Angeles Rams revealed that they would wear their royal blue and yellow throwback uniforms for their home games at the Los Angeles Memorial Coliseum during the 2018 season. This change meant retiring their navy blue and metallic gold uniform. The team also confirmed that their rebrand would take place in 2020, coinciding with the inauguration of SoFi Stadium.
Both the Rams and Chargers experienced playoff success during the 2018 season, with the Rams reaching Super Bowl LIII and the Chargers advancing to the AFC Divisional Round, further fueling their rivalry.
Following the 2018 NFL season, the Los Angeles Rams made a notable appearance in Super Bowl LIII, their first Super Bowl appearance since 2001, signifying a resurgence for the team.
In 2018, the Rams and Chiefs played in one of the highest-scoring games in NFL history, a memorable matchup despite the end of their official rivalry.
In a surprising turn of events in 2022, the Los Angeles Rams claimed quarterback Baker Mayfield off waivers after he was released by the Carolina Panthers. Mayfield, the former No. 1 overall pick in the 2018 NFL Draft, joined the Rams just days before their Week 14 Thursday Night Football matchup against the Raiders.
Rams' coach Sean McVay led the team to the Super Bowl in 2018.
The 2018 offseason was a busy one for the Rams, who made several significant moves to bolster their roster. Notably, they acquired cornerback Marcus Peters from the Kansas City Chiefs and traded away players like Robert Quinn and Alec Ogletree. The team also made a splash by trading for five-time Pro Bowler Aqib Talib from the Denver Broncos.
The Los Angeles Rams had an impressive start to their 2018 season, winning their first eight games. This undefeated streak marked their best start since 1969 and made them the last remaining undefeated team in the NFL at that point.
The Rams and Saints rivalry reached a boiling point during the 2018 NFC Championship Game. A controversial no-call on a pass interference by Rams' cornerback Nickell Robey-Coleman against Saints' receiver Tommylee Lewis sparked outrage from the Saints and their fans.
The Rams discontinued using "The Mob Squad" moniker after the 2018 season.
Alice Cooper guitarist Nita Strauss joined the Rams' media team and entertainment personnel in 2018.
The year 2019 was initially planned for both the opening of the Rams' new stadium and the unveiling of their new uniforms. However, delays caused both events to be shifted to 2020.
The 2019 offseason for the Rams was marked by uncertainty surrounding Todd Gurley's knee injury and significant roster changes. Despite a strong playoff performance, concerns lingered about Gurley's long-term health. The team lost key players like Rodger Saffold, John Sullivan, and Ndamukong Suh in free agency but made notable acquisitions with Clay Matthews and Eric Weddle.
In 2019, the Rams, like the rest of the NFL, faced unprecedented challenges due to the COVID-19 pandemic, forcing a virtual offseason. They made tough decisions, releasing Todd Gurley after his injury-plagued season and trading Brandin Cooks. The draft brought in Cam Akers and Van Jefferson. The team saw departures like Cory Littleton and Dante Fowler but retained Michael Brockers after a failed physical voided his trade. Jalen Ramsey's record-breaking contract extension solidified the defense.
The Rams officially revealed their new logo set and color scheme on March 23, 2020. The primary logo featured stylized "LA" lettering with a ram's horn spiraling from the "A." Their secondary logo was a ram's head that incorporated elements of past logos. The team introduced "Rams Royal" (royal blue) and "Sol" (yellow) as their new colors. However, the new logo was met with a negative response from a large portion of the fanbase.
The Rams revealed their new uniform designs on May 13, 2020, initially showcasing three combinations. They included a royal blue jersey, blue pants, a bone grey jersey, and bone grey pants. A metallic blue helmet design was also introduced. Later, the Rams added three more combinations featuring these elements.
2020 saw the Rams unveil the state-of-the-art SoFi Stadium, albeit without fans initially due to the pandemic. The team, sporting new branding, had a mixed start. A controversial pass interference call marred their Week 1 win. Jared Goff showed promise in Week 2, only to face a near-historic comeback loss in Week 3. A game-winning interception salvaged Week 4.
Aaron Donald of the Rams further cemented his reputation as a defensive powerhouse in 2020 by securing his third NFL Defensive Player of the Year award, adding to his accolades from 2017 and 2018.
The Rams confirmed in 2020 that their new stadium would open that year and their rebrand, including new uniforms, would be unveiled then.
The Rams planned to unveil their new brand identity in 2020, in sync with the opening of their new stadium, SoFi Stadium. This rebrand included significant changes to their logo, color scheme, and uniforms.
The Rams' 2020 season was a rollercoaster. They experienced highs with strong defensive performances and a dominant win over the Patriots but suffered head-scratching losses, including an upset by the winless Jets. Goff's inconsistent play and turnovers fueled criticism. Despite a thumb injury to Goff late in the season, backup John Wolford stepped in to help secure a playoff spot.
The Rams, despite quarterback Jared Goff's injury, won against the Cardinals in Week 17 of the 2020 season, eliminating Arizona from playoff contention.
The Rams unveiled a white alternate uniform on July 13, 2021, which was a modern interpretation of their 1973–1999 road uniform. They initially paired it with yellow pants but later used blue pants as well. This uniform was selected for their Super Bowl LVI appearance.
The Rams defeated the Seahawks in the 2021 NFC Wild Card game.
The Tampa Bay Buccaneers made history in 2021 by becoming one of the first teams in NFL history to win a Super Bowl in their home stadium, securing victory in Super Bowl LV.
The Rams made a bold move in 2021, trading for quarterback Matthew Stafford. This blockbuster deal sent shockwaves through the NFL and signaled the team's championship aspirations. The trade came at a high cost, with multiple first-round picks heading to Detroit. The offseason also saw significant coaching and roster changes, as the Rams prepared for a new era.
With fans back at SoFi Stadium, the Matthew Stafford era began with a bang in 2021. Stafford impressed in his Rams debut, leading the team to a dominant win over the Bears. They continued their winning ways with victories over the Colts and the defending champion Buccaneers. A loss to the Cardinals provided a bump in the road, but the Rams remained a force to be reckoned with.
The Rams defeated the San Francisco 49ers in a close NFC Championship game in 2021, ultimately winning Super Bowl LVI.
The Los Angeles Rams experienced a significant surge in value, reaching $4.8 billion in 2021 according to Forbes. This jump in value, largely attributed to their return to Los Angeles and subsequent on-field success, placed them among the NFL's most valuable franchises.
The Los Angeles Rams achieved a significant milestone in 2021 by winning Super Bowl LVI, marking their first Super Bowl victory since 2001 and demonstrating their strong performance in recent seasons.
Starting in 2021, KABC-TV began televising Rams preseason games. This marked a new era of coverage for the team's preseason activities, complementing their existing Rams 360 show.
The Rams achieved another NFL Championship victory in 2021, again representing Los Angeles.
In May 2022, Rams owner Stan Kroenke purchased a 34-acre property in Woodland Hills, California, for approximately $150 million. This purchase marked the beginning of the Rams' plans to develop a permanent team headquarters and practice facility.
The Rams announced on July 30, 2022, that their white uniform would replace their bone uniform as their primary road uniform.
On October 14, 2022, the Red Hot Chili Peppers released a limited edition of their album "Return of the Dream Canteen" in Rams colors to celebrate the team's Super Bowl LVI victory.
The Los Angeles Rams' 2022 season got off to a rocky start, as they struggled to find consistency despite being the defending Super Bowl champions. They opened the season with a disappointing loss to the Buffalo Bills and then barely held on for a win against the Atlanta Falcons. After a win against the Arizona Cardinals, they went on to lose their next two games against the San Francisco 49ers and Dallas Cowboys, before finally getting back on track with a win over the Carolina Panthers.
The Rams made a bold move in 2022, trading for quarterback Matthew Stafford. This blockbuster deal sent shockwaves through the NFL and signaled the team's championship aspirations. The trade came at a high cost, with multiple first-round picks heading to Detroit. The offseason also saw significant coaching and roster changes, as the Rams prepared for a new era.
The Rams secured their second playoff victory over the Cardinals in 2022.
The Los Angeles Rams struggled mightily in the latter half of the 2022 season, ultimately finishing with a disappointing 5-12 record, the worst ever for a defending Super Bowl champion. Injuries played a significant role, with key players like Matthew Stafford, Cooper Kupp, and Aaron Donald all missing significant time. Additionally, the team faced internal issues, particularly with running back Cam Akers, who struggled to mesh with the team and was eventually traded. Despite a brief bright spot with the arrival of quarterback Baker Mayfield, who led the team to a memorable come-from-behind victory over the Las Vegas Raiders, the Rams were unable to overcome their challenges and missed the playoffs.
The Los Angeles Rams and Tampa Bay Buccaneers met in the 2022 NFC Divisional round, marking another chapter in their postseason rivalry.
In January 2023, the Rams continued to expand their land holdings in Woodland Hills by purchasing an adjacent shopping center for $325 million. This purchase brought the total property ownership to 100 acres, providing ample space for the team's ambitious development plans.
As of 2023, the Dallas Cowboys lead the all-time series against the Los Angeles Rams 20-18, including a 5-4 lead in the playoffs.
As of 2023, the Kansas City Chiefs lead the all-time series against the Los Angeles Rams with a record of 8-5.
As of 2023, the Los Angeles Rams hold the lead in the all-time series against the Tampa Bay Buccaneers with a record of 19-10.
Following their Super Bowl victory in the previous season, the Los Angeles Rams experienced some significant changes to their roster in 2023. Key players such as Aaron Donald and Sean McVay considered retiring or leaving the team, but ultimately decided to stay. However, the Rams did lose key players such as Von Miller and Robert Woods, who were both traded, and Andrew Whitworth, who retired. To fill the gaps, they signed wide receiver Allen Robinson and linebacker Bobby Wagner.
The Los Angeles Rams kicked off their 2023 season with a dominant win over the Seattle Seahawks, showing promise after a disappointing previous year. Quarterback Matthew Stafford looked sharp, and rookie receiver Puka Nacua made an immediate impact. However, the team's struggles against their division rivals, the San Francisco 49ers, continued as they suffered their ninth consecutive loss to them. Running back Cam Akers was traded to the Minnesota Vikings after Week 2.
The Rams made a bold move in 2023, trading for quarterback Matthew Stafford. This blockbuster deal sent shockwaves through the NFL and signaled the team's championship aspirations. The trade came at a high cost, with multiple first-round picks heading to Detroit. The offseason also saw significant coaching and roster changes, as the Rams prepared for a new era.
In a move that sent shockwaves through the NFL, Los Angeles Rams defensive tackle Aaron Donald announced his retirement on March 15, 2024. Widely regarded as one of the greatest defensive players of all time, Donald's decision marked the end of an era for the Rams. He had played his entire 10-year career with the team, earning numerous accolades, including three Defensive Player of the Year awards.
The Los Angeles Rams made significant moves to bolster their roster in 2024. On defense, they reunited with cornerback Darious Williams and signed safety Kamren Curl. On the same day that Aaron Donald announced his retirement, the team signed veteran quarterback Jimmy Garoppolo to serve as a backup.