The San Francisco 49ers are a professional American football team competing in the NFL as part of the NFC West division. They are based in the San Francisco Bay Area and play their home games at Levi's Stadium in Santa Clara, California. The team's name is inspired by the California Gold Rush prospectors.
In 1910, Tony Morabito, the owner of the San Francisco 49ers who passed away in 1957, was born.
In 1919, Victor Morabito, who took ownership of the 49ers after Tony's death in 1957, was born.
In 1921, Louis G. Spadia, who became the general manager of the San Francisco 49ers after Tony Morabito's death in 1957, was born.
In 1946, the San Francisco 49ers became an original member of the All-America Football Conference (AAFC).
In 1946, the San Francisco 49ers were founded and wore dark or cardinal red uniforms.
In 1948, the San Francisco 49ers changed their uniforms to scarlet red jerseys and gold pants, with a gold helmet featuring one red stripe.
In 1949, the 49ers adopted three stripes to their red jerseys, paired with gold helmets and pants for their first season in the NFL.
In 1950, the San Francisco 49ers became part of the National Football League (NFL).
In 1951, the Cardinals and 49ers played each other for the first time, but the rivalry would not fully develop until 2002.
In the 1953 season, the 49ers introduced red helmets with a gold stripe, paired with silver pants featuring a single red stripe.
The 1955 season featured a unique uniform design for the 49ers, including white pants with a black stripe bounded by two red stripes, and shadow drop numbers on their red jerseys.
In 1956, the 49ers wore white helmets without stripes and white pants with a red stripe.
On October 27, 1957, during a game against the Chicago Bears, 49ers owner Tony Morabito passed away from a heart attack. The 49ers went on to win the game 21-17 after learning of his death.
In 1957, the 49ers wore red jerseys at home with gold helmets and pants without stripes, and white jerseys on the road as dictated by the NFL.
In 1958, the 49ers' white jersey featured a single shoulder loop stripe, and TV numbers were added to the sleeves of both home and away jerseys.
In 1959, the 49ers switched to red and platinum gold (looking more like silver) for their uniforms.
In 1960, the 49ers added "Northwestern" red stripes to their helmets, consisting of a thicker middle stripe bordered by two thinner stripes.
In 1960, the San Francisco 49ers introduced the shotgun formation, devised by coach Red Hickey.
In 1961, the San Francisco 49ers had a fast 4-1 start primarily using the shotgun formation.
In 1962, the 49ers adopted the iconic "SF" logo within a red oval, which has been the team's primary logo ever since.
In 1962, the 49ers introduced the helmet design with a white stripe bounded by two red stripes and the red oval with the SF logo on the sides.
In 1962, the San Francisco 49ers had a frustrating season, winning only 6 games.
On May 10, 1964, Victor Morabito died at age 45.
In 1964, the 49ers changed all silver elements to "49er Gold," and introduced new beige-gold pants with a red-white-red tri-stripe.
In 1965, the 49ers introduced an alternate logo featuring a shield-shaped crest with the number "49", a football, and "SF", used for marketing purposes until 1972.
In 1965, the San Francisco 49ers rebounded nicely to finish with a 7-6-1 record, led by John Brodie.
In 1966, the Morabito widows named Lou Spadia team president of the San Francisco 49ers.
In 1967, the San Francisco 49ers defeated the Oakland Raiders 13–10 in the first exhibition game between the two teams.
In 1968, Bill Walsh joined the Cincinnati Bengals as Paul Brown's offensive coordinator.
In 1968, Dick Nolan was hired as the head coach of the San Francisco 49ers.
In 1973, the San Francisco 49ers had their worst record (5-9) since 1969.
After the 1970 merger, the San Francisco 49ers won against the Oakland Raiders in Oakland with a score of 38–7.
From 1970 to 1972, Dick Nolan led the team to three consecutive playoff appearances.
In 1970, the 49ers began a gradual change over from sans-serif to serifed block numerals on their uniforms.
In 1970, the Cleveland Browns and San Francisco 49ers were placed in opposite conferences in the NFL, which diminished their rivalry.
In 1970, the Dallas Cowboys defeated the San Francisco 49ers in the NFC Championship game.
In 1970, the San Francisco 49ers were the only franchise to win their first three divisional titles after the AFL-NFL merger.
In 1970, the San Francisco 49ers won their first-ever divisional title, becoming champions of the NFC West, and moved from Kezar Stadium to Candlestick Park. Nolan was also named NFL Coach of the Year for 1970.
In 1976, the San Francisco 49ers had a 6-1 start, their best since 1970.
The San Francisco 49ers started out the 1970 season with a 7-1-1 record.
In 1971, the Dallas Cowboys defeated the San Francisco 49ers in the NFC Championship game for the second consecutive year.
In 1971, the San Francisco 49ers won their second straight divisional title with a 9-5 record.
From 1970 to 1972, Dick Nolan led the team to three consecutive playoff appearances.
In 1972, the Dallas Cowboys defeated the San Francisco 49ers in the Divisional Playoff Game, continuing their dominance in the rivalry.
In 1972, the San Francisco 49ers won their third consecutive NFC West title, becoming the only franchise to win their first three divisional titles after the 1970 AFL-NFL merger.
In 1972, the alternate logo which was introduced in 1965 and featured a shield-shaped crest with the number "49", a football, and "SF", was discontinued.
In 1973, the San Francisco 49ers fell to a 5-9 record, ending their run at the top of the NFC West, which was their worst record since 1969.
By 1974, the 49ers completed their change over from sans-serif to serifed block numerals on their uniforms.
In 1974, the San Francisco 49ers drafted Wilbur Jackson to be the team's primary back.
In 1975, Bill Walsh left the Cincinnati Bengals after not being chosen as Paul Brown's successor.
In 1975, the San Francisco 49ers dropped to 5-9 in what would be Dick Nolan's final season as coach.
In 1976, the 49ers switched from thin stripes to very thick pant striping, and white jerseys were worn at home for most of that season.
In 1976, the San Francisco 49ers featured one of the best running games in the NFL and started the season 6-1, for their best start since 1970.
In March 1977, the San Francisco 49ers were sold to Edward J. DeBartolo Jr. Shortly after the sale, general manager Joe Thomas fired coach Clark, despite the team having a winning record of 8-6.
In 1977, Bill Walsh was hired by Stanford University.
In 1977, Joe Montana led the Notre Dame Fighting Irish to the national title.
In 1977, the 49ers had a disappointing season, finishing 5-9. Key events included acquiring O. J. Simpson from the Buffalo Bills, trading Delvin Williams, releasing Jim Plunkett, and firing coach Ken Meyer, replacing him with Pete McCulley.
In 1978, the 49ers had a disastrous season, finishing 2-14. Despite the poor record, rookie quarterback Steve DeBerg, running back Paul Hofer, and center/guard Randy Cross began their 49ers careers.
In the 1978 off-season, Bill Walsh was hired to be the 49ers head coach.
Bobb McKittrick, 49ers offensive line coach since 1979, also died of cancer following the 1999 season.
In 1979, Joe Montana finished his storied college career, leading the Fighting Irish to a dramatic comeback victory in the Cotton Bowl Classic.
In 1979, the 49ers' first draft pick was traded to the Buffalo Bills as part of the O. J. Simpson deal.
In 2000, the 49ers missed the playoffs for the second straight season for the first time since 1979 and 1980
In 2004, the 49ers finished last in the NFC West for the first time since 1979, ending what had been the NFL's longest active streak for not finishing last in a division. The team had a franchise-worst 2-14 record.
In the 1979 NFL Draft, the 49ers drafted Joe Montana in the third round after the Dallas Cowboys passed on him. They also drafted wide receiver Dwight Clark in the 10th round.
In 1980, the 49ers started strong, winning their first three games, but then lost eight in a row. Coach Walsh alternated Steve DeBerg and Joe Montana at quarterback throughout the season.
In 1999, the 49ers suffered their first losing season in a non-strike year since 1980, also the last time they didn't win at least ten games.
In 2000, the 49ers missed the playoffs for the second straight season for the first time since 1979 and 1980
In week 14 of the 1980 season, the 49ers, led by Joe Montana, completed a historic comeback against the New Orleans Saints, winning 38-35 in overtime after trailing 35-7 at halftime. This game secured Montana's position as the full-time starting quarterback.
In 1981, during the NFC Championship game in San Francisco, Joe Montana completed a game-winning pass to Dwight Clark in the final minute, a play famously known as "The Catch".
In 1981, the 49ers overhauled their defense, adding key players and veterans. They finished the regular season 13-3. They defeated the Dallas Cowboys in the NFC Championship game with "The Catch" and went on to win Super Bowl XVI against the Cincinnati Bengals, marking a significant turnaround in the team's history.
In 1981, the Joe Montana-led San Francisco 49ers won the divisional round against the New York Giants with a score of 38-24 at Candlestick Park; the 49ers went on to win their first Super Bowl championship that season.
In 1981, the San Francisco 49ers won a Super Bowl championship, marking the beginning of a successful era.
The 49ers' run of five Super Bowl wins in 14 seasons (1981–1994) solidified them alongside the 1960s Vince Lombardi Green Bay Packers and 1970s Chuck Knoll Pittsburgh Steelers as one of the modern NFL's great dynasties.
In 1982, the Oakland Raiders upset the defending Super Bowl champion San Francisco 49ers in San Francisco, winning 23–17.
The 1982 season was a regression for the 49ers; the team lost all five games at Candlestick Park en route to a 3–6 record in a strike-shortened season. Joe Montana was the one highlight, passing for 2,613 yards in just nine games.
In 1983, the 49ers finished 10-6 and won their second NFC Western Divisional Title in three years. They defeated the Detroit Lions in the NFC Divisional Playoffs but lost to the Washington Redskins in the NFC Championship game.
In 1984, the 49ers had one of the greatest seasons in team history by finishing the regular season 15–1. They defeated the Miami Dolphins 38-16 in Super Bowl XIX.
In 1984, the Joe Montana-led San Francisco 49ers won the divisional round against the New York Giants for the second time with a score of 21-10 at Candlestick Park; the 49ers went on to win their second Super Bowl championship that season.
In 1984, the San Francisco 49ers won the Super Bowl, leading to them receiving the 28th overall pick in the 1985 NFL draft.
In 1985, Jerry Rice impressed the NFL in his rookie season for the 49ers, especially after a 10-catch, 241-yard game against the Los Angeles Rams in December. He was named NFC Offensive Rookie of the Year after recording 49 catches for 927 yards, and averaging 19.9 yards per catch. Also in 1985, Roger Craig became the first NFL player to gain 1,000 yards rushing and 1,000 yards receiving in the same season. The 49ers were eliminated from the playoffs by the New York Giants.
In 1985, the Chicago Bears tied the 49ers' record for most regular-season wins.
In 1994, the dominant performance of the 49ers was compared to the 1985 Chicago Bears due to their significant average margin of victory.
On September 15, 1986, the 49ers placed Joe Montana on the injured reserve list due to a severe back injury. Jeff Kemp then became the starting quarterback, and the 49ers went 4–3–1 in September and October.
In 1986, Joe Montana returned from a severe back injury, passing for 270 yards and three touchdowns in his first game back. The 49ers won the NFC West title, and Jerry Rice led the league in receiving yards and touchdowns. Montana was co-recipient of the 1986 NFL Comeback Player of the Year Award. However, the 49ers lost to the New York Giants in the playoffs.
In 1986, the New York Giants defeated the San Francisco 49ers with a 49-3 rout at Giants Stadium.
In the strike-shortened 1987 season, the 49ers had a league-best 13–2 record. Joe Montana threw 31 touchdown passes, setting an NFL record for consecutive pass attempts without an incomplete pass. Jerry Rice caught 65 passes for 1,078 yards and a then NFL-record 22 touchdowns and was named Offensive Player of the Year. However, the 49ers lost to the Minnesota Vikings in the NFC divisional round.
Between 1988 and 1990, the 49ers set a league record with 18 consecutive road victories during their quest for a "three-peat".
In 1988, Bill Walsh retired from the 49ers after securing his third Super Bowl victory as their head coach.
In 1988, after a shaky start to the season, the 49ers finished 10–6 and gained a measure of revenge by routing the Minnesota Vikings in the divisional playoffs and beat the Chicago Bears in the NFC Championship. They then won Super Bowl XXIII against the Cincinnati Bengals, with Joe Montana leading a game-winning drive and Jerry Rice being named Super Bowl MVP. The final score was 20-16.
Since 1988, the San Francisco 49ers have been headquartered in Santa Clara.
From 1989, the 49ers' uniform ensemble of red and white jerseys, and beige-gold pants with thick striping were worn until 1995 with only a few minor changes.
In 1989, George Seifert, during his inaugural year as head coach, led the 49ers to a Super Bowl victory.
In 1989, Joe Montana threw for 3,521 yards and 26 touchdowns, earning him a 112.4 quarterback rating and the title of NFL Most Valuable Player. Jerry Rice led the league with almost 1,490 receiving yards and 17 touchdowns. The 49ers clinched their fourth straight division title and finished 14–2.
In 1989, a minor modification was made to the 49ers' logo, adding a black outline to the intertwined "SF" within the red oval.
In 1989, the 49ers defeated the Vikings in the divisional playoffs and the Rams in the NFC championship. They then defeated the Denver Broncos 55–10 in Super Bowl XXIV, setting a record for points scored and the widest margin of victory in a Super Bowl. Joe Montana earned his third Super Bowl MVP. The 49ers became the only team to win back-to-back Super Bowls under different head coaches.
In 1989, the San Francisco 49ers were impacted by the Loma Prieta earthquake.
On January 14, 1990, the 49ers defeated the Los Angeles Rams 30-3 in the NFC Championship Game at Candlestick Park, advancing to Super Bowl XXIV.
Following the 1990 season, the 49ers left team stalwarts Roger Craig and Ronnie Lott unprotected and let them go to the Los Angeles Raiders via Plan B free agency.
In 1990, the 49ers finished 14-2 but lost to the New York Giants in the NFC Championship game 15-13 after a late Roger Craig fumble. This thwarted their attempt at a "three-peat."
In 1990, the New York Giants upset the San Francisco 49ers 15-13 in the NFC Championship game, ruining the 49ers' hopes of a Super Bowl three-peat after Roger Craig lost a fumble late in the fourth quarter.
The 49ers beat the Packers in Lambeau Field week 1 for the first time since 1990 in the 2012 season.
In 1991, Steve Young suffered injuries, and after 10 games, the 49ers were 4–6. Steve Bono helped the team win its next five games. The 49ers finished 10–6 but missed the playoffs due to a tiebreaker loss to the Atlanta Falcons.
On December 28, 1992, Joe Montana returned after missing almost two full seasons due to an elbow injury, completing 15–21 for 126 yards and 2 touchdowns in the second half of a game against the Detroit Lions. The 49ers won the game 24–6.
At the end of the 1992 season, a quarterback controversy between Joe Montana and Steve Young arose. Montana requested a trade.
In 1992, the San Francisco 49ers and Dallas Cowboys faced each other in the NFC Championship game, marking an intensification of their rivalry during the 1992-1994 seasons.
In 1993, the San Francisco 49ers defeated the New York Giants 44-3 in the divisional round.
In the 1993 season, the 49ers finished with a 10–6 record but lost to the Dallas Cowboys 38–21 in the NFC championship game.
Prior to the 1993 season, Joe Montana was granted a trade to the Kansas City Chiefs due to the quarterback controversy with Steve Young.
During the 1994 season, the 49ers wore a version of their 1955 uniforms as "throwback uniforms" to celebrate the NFL's 75th anniversary. White pants with thinner red-black-red striping were worn, along with striped red socks.
In 1994, head coach George Seifert secured his second Super Bowl victory with the 49ers.
In 1994, the 49ers signed several star free agents, including Ken Norton Jr. and Deion Sanders. Despite early season struggles, they finished 13-3 and won Super Bowl XXIX against the San Diego Chargers, 49-26, with Steve Young earning MVP honors.
In 1997, the 49ers advanced to the NFC championship game for the first time since 1994
In 2018, the San Francisco 49ers unveiled a new alternate uniform in the style of 1994, with larger letters, pronounced shadows, and a solid gold helmet with the old 49ers logo.
In 2021, the 49ers unveiled a red version of the 1994 throwback uniforms for use in select home games, with the white version now worn exclusively on the road.
In 1995, the 49ers finished with an 11–5 record, won the division, and made the playoffs, but were eliminated by the Green Bay Packers in the Divisional Round.
In 1995, the Green Bay Packers upset the San Francisco 49ers in the NFC Divisional game at Candlestick Park, ending their chance of a Super Bowl repeat.
In 1995, the uniform ensemble of red and white jerseys, and beige-gold pants with thick striping came to an end.
Until 1995, Josephine V. Morabito owned the San Francisco 49ers.
From 1996, the helmet and jersey design with the 1998 gold pants were worn as the team's regular uniforms until the end of the 2008 season.
In 1996, the 49ers celebrated their 49th anniversary with a commemorative jersey patch and debuted a new uniform design, including a deeper cardinal red, black dropshadow on the jersey numerals, and white pants full-time.
In 1996, the 49ers finished with a 12–4 record and made the postseason, but were again eliminated by the Green Bay Packers in the Divisional Round.
In 1996, the 49ers' logo received another minor update with the addition of gold trimming inside the red oval.
On January 17, 1997, George Seifert resigned as the 49ers head coach, and Steve Mariucci was hired as his replacement on the same day.
In 1997, the 49ers continued to wear white pants full-time, with marginally thicker stripes and the colors were reversed to black-cardinal red-black.
In 2011, the team reached the NFC championship for the first time since 1997 and faced the New York Giants.
The 49ers won the NFC West for the first time since 1997, with the division-clinching game coming on a last-second touchdown pass to Terrell Owens against the Dallas Cowboys
For the 1998 regular-season opener, the 49ers switched back to gold pants, using a more metallic gold and adding thin gold trimming and oval "SF" logos on the hips.
From 1998, the 1996 helmet and jersey design were worn with gold pants as the team's regular uniforms until the end of the 2008 season.
Garrison Hearst had been forced to retire from football after breaking his ankle in the 1998 divisional playoffs
In 1994, the 49ers scored 495 regular-season points and 131 post-season points for a total of 626, the second-highest mark in NFL history, which was more than the 1998 Minnesota Vikings.
In 1998, Eddie DeBartolo Jr. pleaded guilty to failure to report a felony charge and was suspended from active control of the 49ers for one year.
In 1998, Jerry Rice returned from injury, and Garrison Hearst had a 96-yard touchdown run. Steve Young had a strong season, and the team's offense was highly productive. The 49ers finished 12–4, earning a wildcard berth.
In 1998, the Minnesota Vikings tied the 49ers' record for most regular-season wins.
In 1998, the San Francisco 49ers defeated the Green Bay Packers in the NFC Wild Card round, remembered for "The Catch II" - a 25-yard game-winning touchdown reception by Terrell Owens off a Steve Young pass, lifting the 49ers over the Packers 30–27.
The 49ers started the 2007 season 2-0, for the first time since 1998.
On September 27, 1999, Steve Young suffered a career-ending concussion in a game against the Cardinals after a hit from Aeneas Williams.
In 1999, Steve Young suffered a career-ending injury in a Monday Night Football game. Jeff Garcia took over as quarterback, but the 49ers had a losing season. Bobb McKittrick also passed away following the 1999 season.
In 1999, former San Francisco 49ers personnel, including Carmen Policy and Dwight Clark, helped the Cleveland Browns relaunch as an expansion team.
In 2000, Jeff Garcia became the starting quarterback and had a breakout season, setting a franchise record for passing yards. Both Garcia and Terrell Owens made their first Pro Bowl selections. The 49ers missed the playoffs.
In 2000, as part of a settlement, DeBartolo surrender controlling interest to the Yorks
Until the year 2000, The 49ers and Cardinals met occasionally, but did not establish a full-fledged rivalry.
In 2001, the 49ers returned to the playoffs with a 12–4 record. Garrison Hearst made a comeback after a severe injury, earning Comeback Player of the Year. They lost to the Green Bay Packers in the Wild Card game.
In 2001, the Packers defeated the 49ers in post-season extending the team's win streak to eight straight wins.
Jeff Garcia had 31 and 32 touchdowns in the previous 2 seasons to only 21 in 2002.
In 2002, NFL realignment placed the Seahawks and 49ers in the same division, intensifying their rivalry with heated regular season matchups.
In 2002, The 49ers and Cardinals were placed in the NFC West division, resulting in a full-fledged rivalry.
In 2002, during the NFC wildcard game, the San Francisco 49ers came back from a 24-point deficit to beat the New York Giants with a 39–38 victory.
In 2002, the Atlanta Falcons moved to the NFC South after the realignment, ending their time as a division rival with the 49ers in the NFC West.
In 2002, the NFL underwent divisional realignment. The 49ers won the NFC West and defeated the New York Giants in a comeback victory in the Wild Card game but lost to the Tampa Bay Buccaneers in the Divisional round, 31–6.
In 2009, the 49ers posted an 8-8 record after a frustrating season, losing only 2 games by more than a touchdown. Nevertheless, it was the team's first non-losing season since 2002.
The 2003 season was marked by turmoil for the 49ers, including a souring relationship between Garcia and Owens, injuries to key players like Jeff Garcia, and a final record of 7-9, missing the playoffs. Despite a strong start, the team unraveled, with Garcia missing 3 games due to injury.
In 2004, Dennis Erickson was retained as coach, but Owens was traded, and other key players like Garcia and Hearst were released due to salary cap concerns. The team finished with a franchise-worst 2-14 record, securing the first pick in the NFL Draft and leading to the firing of Erickson and general manager Terry Donahue. The 2-14 record in 2004 also resulted in the team ending what had been the NFL's longest active streak for not finishing last in a division.
In 2004, the Pittsburgh Steelers tied the 49ers' record for most regular-season wins.
The San Francisco 49ers scored in 420 consecutive games from 1977 to 2004.
In the 2005 NFL draft, the 49ers selected Alex Smith as the first overall pick. Smith's rookie season in 2005 was a disaster, with only one touchdown against eleven interceptions, and the team finished 4-12.
The 2009 training camp became the first since 2005 that the 49ers failed to have all drafted rookies signed and in training camp on time.
On November 8, 2006, the 49ers ceased negotiations with the city of San Francisco concerning the construction of a new stadium, opting instead to pursue a stadium project in Santa Clara. This decision effectively ended San Francisco's bid for the 2016 Summer Olympics.
In 2006, Alex Smith and the team improved, led by Frank Gore, who set a franchise record of 1,695 rushing yards. Gore earned his first Pro Bowl appearance. Despite sweeping the Seattle Seahawks, the team finished 7-9, marking their fourth consecutive losing season.
In 2006, quarterback Trent Dilfer, a long-time friend of John Brodie, wore No. 12 with Brodie's permission, unofficially unretiring the number as a tribute.
In 2007, quarterback Trent Dilfer continued to wear No. 12 as a tribute to John Brodie during his time with the San Francisco 49ers.
In 2007, the 49ers signed Nate Clements and Michael Lewis to improve their secondary. Hall of Fame coach Bill Walsh died. Alex Smith suffered a separated shoulder in the fourth game, leading to a disappointing 5-11 record.
In 2007, the New England Patriots broke the 49ers' record for most regular-season wins.
In 2007, the New England Patriots broke the record set by the 1994 49ers for total combined regular-season and post-season points scored.
On October 20, 2008, Mike Nolan was fired after a 2-5 start. Mike Singletary was named interim head coach, becoming a fan favorite with his memorable post-game interview. The team went 5-4 under Singletary, ending the season 7-9.
At the end of the 2008 season, the helmet and jersey design with the 1998 gold pants were retired as the team's regular uniforms.
In 2008, the rivalry between the Los Angeles Rams and the San Francisco 49ers was ranked No. 8 on Sports Illustrated's "Top 10 NFL Rivalries of All Time" list.
On April 25, 2009, the 49ers selected Michael Crabtree with the 10th pick in the first round of the NFL draft.
On October 7, 2009, Michael Crabtree finally reached a contract agreement with the 49ers, after missing the first four games of the regular season. The 49ers posted an 8-8 record, their first non-losing season since 2002.
From 2009, The 49ers won nine of ten meetings between 2009 and 2013 against the Cardinals, followed by an eight-game losing streak.
In 2009, the 49ers once again changed uniforms which are very similar to the classic design, albeit with several significant changes.
In week 3 of the 2010 season, the 49ers fired offensive coordinator Jimmy Raye, who had been hand-picked by Singletary in the 2009 offseason.
On June 8, 2010, Santa Clara voters approved Measure J with 58.2% of the vote. This measure was sponsored by the 49ers to allow construction of a new stadium in Santa Clara, marking a significant step towards the team's relocation.
On December 27, 2010, the 49ers fired Mike Singletary as head coach, naming defensive line coach Jim Tomsula as interim head coach for the last game of the season. The 49ers finished 6-10 that season.
In 2010 five 49ers went to the Pro Bowl: Patrick Willis, Vernon Davis, Frank Gore, Justin Smith, and punter Andy Lee.
On January 4, 2011, Jed York promoted interim General Manager Trent Baalke to be the permanent general manager.
On January 7, 2011, Jim Harbaugh was named the 49ers new head coach.
On August 20, 2011, fights in restrooms and stands at Candlestick Park, including a shooting outside the stadium, marked the pre-season game between the Oakland Raiders and San Francisco 49ers, resulting in injuries and the NFL cancelling future pre-season games between the two teams.
On November 9, 2011, the 49ers confirmed plans to build a new, state-of-the-art stadium in Santa Clara, with the goal of completion by the 2014 season.
In 2011, the 49ers re-signed Alex Smith. Harbaugh's first season was a huge success, with a 13-3 record and an NFC West title. The team reached the NFC championship but lost to the New York Giants 20-17 in overtime. The 49ers did not allow a 100-yard rusher or a single rushing touchdown until week 16 of the regular season.
In 2011, the Green Bay Packers tied the 49ers' record for most regular-season wins.
In 2011, the New York Giants won the NFC Championship against the San Francisco 49ers at Candlestick Park, winning the game on a Lawrence Tynes 31-yard field goal in overtime, 20–17.
In 2011, the Seahawks-49ers rivalry began to intensify after the 49ers hired Jim Harbaugh out of Stanford, reigniting his feud with Seahawks head coach Pete Carroll.
Starting the season 6–2, the 49ers went on to face the rival St. Louis Rams in Week 10. Alex Smith suffered a concussion in the second quarter and exited the game. He was replaced by 2011 second-round pick Colin Kaepernick, who led the 49ers back to tie the game.
The 49ers lost the next week to the eventual Super Bowl champion Tampa Bay Buccaneers in the Divisional round, 31–6. This was the last postseason appearance for the 49ers until the 2011–12 playoffs.
On April 3, 2012, Nike debuted an updated 49ers uniform with improved fit, more breathable and moisture-resistant fabrics, alongside the rest of the NFL teams.
On April 19, 2012, the groundbreaking ceremony for the new 49ers stadium in Santa Clara took place, marking the commencement of construction.
In 2012, Colin Kaepernick replaced Alex Smith due to injury. The 49ers advanced to Super Bowl XLVII but lost to the Baltimore Ravens 34-31. Kaepernick set the record for rushing yards for a quarterback in the playoffs with 181 rushing yds against the Green Bay Packers.
In 2012, the San Francisco 49ers, led by quarterback Colin Kaepernick, defeated the top-seeded Atlanta Falcons in Atlanta by a score of 28–24 in the NFC championship.
In the 2012 season, the 49ers ended an eight-game losing streak against the Packers by winning in Lambeau Field week 1 for the first time since 1990, and again in the NFC Divisional game.
Towards the end of the 2012 season was the reliability of kicker David Akers. Towards the end of the season, he began to show signs of decline, missing one field goal of 20–30 yards, two field goals of 30–40 yards, and six field goals of 40–50 yards for a below-average conversion percentage of 69%.
On March 6, 2013, David Akers was released, and the 49ers signed veteran kicker Phil Dawson.
On May 8, 2013, the 49ers announced that Levi Strauss & Co. had acquired the naming rights to their new stadium in Santa Clara. The deal entails Levi's paying $220.3 million over 20 years, with a potential five-year extension for $75 million.
In 2013, Louis G. Spadia, the general manager of the San Francisco 49ers after Tony Morabito's death in 1957, passed away.
In 2013, the Seattle Seahawks defeated the 49ers in the NFC Championship game, advancing to and ultimately winning Super Bowl XLVIII.
The 49ers finished 12–4 in the 2013 regular season and enter the playoffs as a wildcard, with their first game at Lambeau Field against the Green Bay Packers.
Through 2013, the 49ers won nine of ten meetings between 2009 and 2013 against the Cardinals, followed by an eight-game losing streak.
On January 5, 2014, the San Francisco 49ers defeated the Green Bay Packers 23-20 in the playoffs.
On January 12, 2014, the 49ers defeated the Carolina Panthers 23-10, thus advancing to their third straight NFC championship game.
On December 28, 2014, Harbaugh and the 49ers decided to part ways after the season's final game against the Arizona Cardinals, which the 49ers won 20-17.
Beginning in 2014, the Cardinals won eight straight meetings between 2014 and 2018 against the 49ers after the 49ers won nine of ten meetings.
In 2014, long-time Cleveland Browns placekicker Phil Dawson and backup quarterback Colt McCoy signed with the San Francisco 49ers.
On January 14, 2015, Jim Tomsula was hired as the head coach of the 49ers, replacing Jim Harbaugh.
On March 10, 2015, All-Pro linebacker Patrick Willis announced his retirement from the NFL due to recurring foot injuries.
On April 30, 2015, the San Francisco 49ers unveiled their first ever alternate uniform, consisting of black jerseys and pants with red numerals and striping.
On January 4, 2016, the 49ers dismissed head coach Jim Tomsula after he led the team to a 5–11 record.
On January 14, 2016, Chip Kelly was appointed as the head coach of the 49ers.
On October 21, 2016, ESPN ranked the 49ers as the worst professional sports franchise in North America.
On December 24, 2016, the 49ers narrowly defeated the Los Angeles Rams 22–21, ending a franchise-record 13-game losing streak.
In 2016, Colin Kaepernick initiated a trend of kneeling during the national anthem to protest the treatment of minorities in the United States, sparking widespread controversy within the NFL.
In 2016, The Rams moved back to Los Angeles, renewing a geographic animosity with the 49ers.
On November 1, 2018, the San Francisco 49ers won the final regular season matchup of the "Battle of the Bay" against the Oakland Raiders by a score of 34–3, tying the series 7–7.
In November 2018, a San Francisco 49ers cheerleader kneeled during the US national anthem before a game against the Oakland Raiders, becoming the first NFL cheerleader to do so.
As of 2018, the Cardinals won eight straight meetings between 2014 and 2018 against the 49ers after the 49ers won nine of ten meetings.
In 2018, the San Francisco 49ers unveiled a new all-white alternate uniform made in the style of 1994, with larger letters and numerals with more pronounced shadows.
On December 29, 2019, the 49ers defeated the Seattle Seahawks 26–21 in their regular-season finale, securing the NFC West title and the number one seed for the first time since 1997.
In 2019, Bay Area rapper E-40 popularized the chant of "Bang! Bang! Niner Gang!" which is now commonly used by 49er fans.
In 2019, the 49ers wore the uniform once on the road, in their week 17 finale at Seattle. They also lobbied the NFL to wear them in Super Bowl LIV, but the request was denied.
In the 2019 season, the San Francisco 49ers defeated the Green Bay Packers in the 2020 NFC Championship game at Levi's Stadium with a score of 37–20.
On January 19, 2020, the 49ers defeated the Green Bay Packers 37–20 in the NFC Championship game, advancing to their first Super Bowl since 2012. This marked the first time a team had reached the Super Bowl after four consecutive seasons with 10 or more losses.
In 2020, Despite winning the NFC championship against the Packers, the 49ers went on to lose Super Bowl LIV to the Kansas City Chiefs.
In 2020, the Oakland Raiders began playing their home games at Allegiant Stadium in Las Vegas, effectively ending the geographic rivalry with the San Francisco 49ers.
In 2020, the San Francisco 49ers faced restrictions related to the COVID-19 pandemic in the San Francisco Bay Area.
In 2021, the 49ers unveiled a red version of the 1994 throwback uniforms for use in select home games, with the white version now worn exclusively on the road.
In 2021, the San Francisco 49ers upset the Dallas Cowboys in the Wild Card Round, considered a significant upset in the modern era of their rivalry.
In the 2021–2022 season, the Packers also proceeded to lose to the 49ers in the Divisional Round.
On January 16, 2022, the 49ers defeated the Dallas Cowboys 23–17 in the Wild Card Round of the NFL playoffs.
On January 30, 2022, the Los Angeles Rams defeated the San Francisco 49ers 20-17 in the NFC Championship Game at SoFi Stadium, ending a 6-game losing streak and proceeding to win Super Bowl LVI.
In 2022, the 49ers unveiled a new version of the uniforms. This included a saloon font and a 3 stripe jersey.
In 2022, the San Francisco 49ers continued their winning streak against the Dallas Cowboys, winning the divisional round game 19–12.
In the 2021–2022 season, the Packers also proceeded to lose to the 49ers in the Divisional Round.
On January 1, 2023, the San Francisco 49ers met the Las Vegas Raiders for the first time in Las Vegas, taking a slim overtime win with a field goal ending the game 37–34.
In June 2023, the enterprise branch of the San Francisco 49ers completed the acquisition of English soccer club Leeds United.
As of the 2023 season, the Seattle Seahawks lead the all-time series against the 49ers with a record of 31-23.
During Week 5 of the 2023-24 season, the San Francisco 49ers beat the Dallas Cowboys 42–10, marking the largest win margin for the 49ers in the history of the rivalry.
Since 1970, the San Francisco 49ers have been division champions 22 times up to 2023.
In March 2024, Jed York acquired enough equity from his mother to become the principal owner of the 49ers, while his parents remained as co-chairs.
As of April 8, 2024.
As of August 2024, the San Francisco 49ers are valued at $6.8 billion.
As of 2024, the 49ers lead the all-time series against the Los Angeles Rams with a record of 78-71-3.
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