The San Francisco 49ers are a professional American football team competing in the NFL as part of the NFC West division. They are based in the San Francisco Bay Area and play their home games at Levi's Stadium in Santa Clara, California. The team's name pays homage to the California Gold Rush prospectors.
In 1910, Tony Morabito was born.
In 1919, Victor Morabito was born.
In 1921, Louis G. Spadia was born.
In 1946, the San Francisco 49ers were founded as a charter member of the All-America Football Conference (AAFC).
In 1946, the San Francisco 49ers were founded as an original member of the All-America Football Conference (AAFC).
In 1946, the San Francisco 49ers' uniforms featured dark or cardinal red jerseys.
In 1948, the 49ers switched to scarlet red jerseys and gold pants, along with a gold helmet featuring a single red stripe.
In 1949, the 49ers adopted three stripes to their red jerseys, paired with gold helmets and pants.
In 1951, the 49ers and Cardinals initially met.
In the 1953 season, the 49ers wore red helmets with a gold stripe, along with silver pants featuring a single red stripe.
The 1955 season featured unique uniform elements such as white pants with black and red stripes and shadow drop numbers on the red jerseys.
In 1956, the 49ers wore white helmets without stripes and white pants with a red stripe.
On October 27, 1957, during a game against the Chicago Bears, 49ers owner Tony Morabito collapsed and died of a heart attack at Kezar Stadium. The 49ers went on to win the game 21-17.
In 1957, the 49ers introduced white road jerseys with red and gold stripes, as mandated by the NFL.
In 1958, the 49ers' white jersey had a single shoulder loop stripe, and TV numbers were added to the sleeves of home and away jerseys.
In 1959, the team switched to red and platinum gold, with white jerseys featuring double shoulder loop stripes.
In 1960, the San Francisco 49ers' coach Red Hickey devised and named the shotgun formation, which was used for the first time in a game against the Baltimore Colts.
In 1960, the team added "Northwestern" red stripes to their helmets.
In 1961, the 49ers got off to a fast 4-1 start, primarily using the shotgun formation.
From 1962, the San Francisco 49ers' logo has been the iconic "SF" within the center of a red oval.
In 1962, the 49ers introduced the helmet design with a white stripe bordered by two red stripes and the red oval with the SF logo.
In 1962, the 49ers won only 6 games.
In 1963, the 49ers had a losing record.
On May 10, 1964, Victor Morabito died at the age of 45.
In 1964, Victor Morabito died.
In 1964, all silver elements were changed to "49er Gold," and new beige-gold pants with a red-white-red tri-stripe were introduced.
In 1964, the 49ers had a season record of 4-10.
In 1965, an alternate logo with a shield-shaped crest formed from the number "49", with a football in the upper right quadrant and "SF" in the lower-left quadrant was created and used for marketing purposes until 1972.
In 1965, the 49ers rebounded to finish with a 7-6-1 record, led by John Brodie.
In 1966, the Morabito widows named Lou Spadia team president.
In 1967, the San Francisco 49ers defeated the Oakland Raiders 13–10 in their first exhibition game, marking an early chapter in the "Battle of the Bay".
Bill Walsh served as Paul Brown's offensive coordinator with the Cincinnati Bengals starting in 1968.
In 1968, the 49ers hired Dick Nolan as their head coach.
From 1970 to 1974, the 49ers gradually changed from sans-serif to serifed block numerals on their jerseys.
In 1970, Dick Nolan, Mike Nolan's father, led the team to three consecutive playoff appearances from 1970 to 1972.
In 1970, after the merger, the San Francisco 49ers won against the Oakland Raiders in Oakland with a score of 38–7.
In 1970, the Cleveland Browns and San Francisco 49ers were placed in opposite conferences after the AFL-NFL merger, which diminished the rivalry.
In 1970, the Dallas Cowboys defeated the San Francisco 49ers in the NFC Championship game, marking an early victory for the Cowboys in their rivalry.
In 1970, the San Francisco 49ers were the only franchise to win their first three divisional titles after the AFL-NFL merger.
In 1970, the San Francisco 49ers won their first-ever divisional title after defeating the Oakland Raiders 38-7, making them champions of the NFC West.
In 1971, the 49ers moved from Kezar Stadium to Candlestick Park.
In 1971, the Dallas Cowboys defeated the San Francisco 49ers in the NFC Championship game for the second consecutive year.
In 1971, the San Francisco 49ers won their second straight divisional title with a 9-5 record.
In 1972, Dick Nolan, Mike Nolan's father, led the team to three consecutive playoff appearances from 1970 to 1972.
In 1972, the Dallas Cowboys defeated the San Francisco 49ers in the Divisional Playoff Game, continuing the Cowboys' dominance in the early stages of the rivalry.
In 1972, the San Francisco 49ers won their third consecutive NFC West title.
In 1972, the alternate logo with a shield-shaped crest formed from the number "49", with a football in the upper right quadrant and "SF" in the lower-left quadrant was discontinued being used for marketing purposes.
In 1973, the San Francisco 49ers had their worst record since 1969, falling to 5-9.
From 1970 to 1974, the 49ers gradually changed from sans-serif to serifed block numerals on their jerseys.
In 1974, the San Francisco 49ers drafted Wilbur Jackson from the University of Alabama to be the team's primary back.
Bill Walsh served as Paul Brown's offensive coordinator with the Cincinnati Bengals until 1975.
In 1975, Dick Nolan's final season as coach of the San Francisco 49ers ended with a 5-9 record.
In 1976, the 49ers switched to very thick pant striping, and white jerseys were worn at home for most of that season.
In 1976, the San Francisco 49ers started the season 6-1, marking their best start since 1970.
In March 1977, the San Francisco 49ers were sold to the Edward J. DeBartolo Jr.
From 1977, the San Francisco 49ers scored in 420 consecutive games until 2004.
In 1977, Bill Walsh was hired by Stanford University, marking a step in his coaching career before joining the 49ers.
In 1977, Joe Montana led the Fighting Irish to the national title.
In 1977, the 49ers, under coach Ken Meyer, started with five straight losses and finished the season 5-9. Despite some bright spots from players like Tommy Hart, Cleveland Elam, Wilbur Jackson and Delvin Williams, the team struggled, and Joe Thomas made questionable moves, including trading for O.J. Simpson and releasing Jim Plunkett. Meyer was also fired after one season.
The 1978 season was a disaster for the 49ers, finishing with a 2-14 record. O.J. Simpson's performance was underwhelming, and Wilbur Jackson was injured. However, rookie quarterback Steve DeBerg and players like Paul Hofer and Randy Cross began their 49ers careers in 1978.
Bobb McKittrick, 49ers offensive line coach since 1979, also died of cancer following the 1999 season.
In 1979, Bill Walsh was hired as the head coach of the 49ers after a successful stint at Stanford University. Walsh was previously an offensive coordinator for the Cincinnati Bengals.
In 1979, Joe Montana led Notre Dame to a dramatic comeback victory in the Cotton Bowl Classic, solidifying his reputation as a clutch player.
In 1979, The 49ers finished last in the NFC West for the first time since 1979, ending the NFL's longest active streak for not finishing last in a division.
In 1979, the 49ers first pick of the draft was traded to the Bills as part of the O. J. Simpson deal.
In 2010, the 49ers started 0-5, marking their worst start since 1979.
In the 1979 draft, the 49ers strategically selected Joe Montana after the Dallas Cowboys passed on him. They also drafted Dwight Clark, discovered by Walsh during a scouting session.
In 1980, the 49ers alternated between Steve DeBerg and Joe Montana at quarterback, as Walsh aimed to develop Montana while keeping opponents guessing.
In 1980, the 49ers, led by Joe Montana, completed a historic comeback against the New Orleans Saints, winning 38-35 in overtime. This game secured Montana's role as the team's full-time quarterback.
In 1999, the 49ers suffered their first losing season in a non-strike year since 1980, which was also the last time that the 49ers did not win at least ten or more games in a season.
From 1981 to 1994, the 49ers' run of five Super Bowl wins solidified them as one of the modern NFL's great dynasties.
In 1981, Joe Montana completed "The Catch" to Dwight Clark in the final minute of the NFC Championship game against the Dallas Cowboys, securing a 49ers victory and becoming one of the most famous plays in NFL history.
In 1981, the 49ers transformed their defense with key additions and finished the regular season 13-3. They won the NFC Championship against the Cowboys with "The Catch" and went on to win Super Bowl XVI against the Cincinnati Bengals, marking a complete turnaround for the team.
In 1981, the Joe Montana-led San Francisco 49ers defeated the New York Giants 38–24 in the divisional round at Candlestick Park, leading to their first Super Bowl championship.
In 1982, the Oakland Raiders upset the defending Super Bowl champion San Francisco 49ers in San Francisco, winning 23–17.
In the strike-shortened 1982 season, the 49ers regressed, finishing with a 3-6 record despite Joe Montana's strong performance.
In 1983, the 49ers finished 10-6, winning their second NFC Western Divisional Title in three years. They defeated the Detroit Lions in the playoffs but lost to the Washington Redskins in the NFC Championship game.
In 1984, the 49ers had a historic season, finishing 15-1. They defeated the Miami Dolphins in Super Bowl XIX 38-16, capping off a dominant year.
In 1984, the San Francisco 49ers defeated the New York Giants 21–10 in the divisional round at Candlestick Park, resulting in their second Super Bowl championship.
In the 1985 NFL draft, the team received the 28th overall pick because they won the Super Bowl the previous year in 1984
In 1985, the 49ers' record for most regular-season wins in 1984 was equaled by the Chicago Bears.
In 1994, the 49ers' sustained dominance with an average margin of victory of nearly 20 points per game, was compared to the 1985 Chicago Bears.
In the 1985 NFL draft, the 49ers traded up to select Jerry Rice. The 49ers finished the regular season with a 10-6 record and a wild card berth. They were quickly eliminated from the playoffs by the New York Giants 17-3.
On September 15, 1986, the 49ers placed Joe Montana on the injured reserve list after he injured his back. Jeff Kemp became the starting quarterback.
In 1986, Joe Montana was named co-recipient of the NFL Comeback Player of the Year Award, sharing it with Tommy Kramer. This recognition followed his return from a severe back injury.
In 1986, the New York Giants defeated the San Francisco 49ers with a score of 49–3 at Giants Stadium, marking a significant victory for the Giants in the rivalry.
During the strike-shortened 1987 season, the 49ers finished the regular season ranked No. 1 on both offense and defense.
In 1987, after the playoff loss, Dwight Clark retired from the 49ers.
Between 1988 and 1990, the 49ers set a league record with 18 consecutive road victories.
In 1988, Bill Walsh retired after winning his third Super Bowl as the head coach of the San Francisco 49ers.
In 1988, the 49ers won Super Bowl XXIII against the Cincinnati Bengals, 20–16, with a late touchdown pass from Joe Montana to John Taylor. Jerry Rice was named Super Bowl MVP.
Since 1988, the 49ers have been headquartered in Santa Clara.
From 1989-1995, the design gold helmet was worn with a uniform.
In 1989, George Seifert, in his first year as head coach of the 49ers, won the Super Bowl.
In 1989, Joe Montana was named NFL Most Valuable Player after throwing for 3,521 yards and 26 touchdowns, with a 112.4 quarterback rating.
In 1989, a black outlining on the intertwined "SF" was added to the 49ers' logo.
In 1989, the 49ers won Super Bowl XXIV against the Denver Broncos by a score of 55–10, setting a record for points scored and widest margin of victory in a Super Bowl. Joe Montana was named Super Bowl MVP.
In 1989, the San Francisco Bay Area was affected by the Loma Prieta earthquake.
On January 14, 1990, the 49ers defeated the Los Angeles Rams 30–3 in the NFC Championship Game to advance to Super Bowl XXIV.
Following the 1990 season, the 49ers let team stalwarts Roger Craig and Ronnie Lott go to the Los Angeles Raiders via Plan B free agency.
In 1990, the New York Giants defeated the 49ers 15-13 in the NFC Championship Game, thwarting the 49ers' attempt at a "three-peat".
In the 2012 season, the 49ers beat the Packers in Lambeau Field week 1 for the first time since 1990.
In 1991, despite finishing with a 10-6 record, the 49ers missed qualifying for the playoffs.
On December 28, 1992, Joe Montana came back after missing almost two full seasons and started the second half of a Monday night game versus Detroit. Completing 15–21 for 126 yards and 2 touchdowns, the 49ers defeated the Lions 24–6.
In 1992, Joe Montana asked for, and was granted, a trade to the Kansas City Chiefs prior to the 1993 season due to a quarterback controversy with Steve Young.
In 1992, the Dallas Cowboys won the NFC Championship game against the San Francisco 49ers, advancing to the Super Bowl.
In 1993, Joe Montana was traded to the Kansas City Chiefs prior to the season due to a quarterback controversy with Steve Young.
In 1993, the 49ers lost to the Dallas Cowboys 38-21 in the NFC Championship Game.
In 1993, the San Francisco 49ers defeated the New York Giants 44–3 in the divisional round, marking a decisive win for the 49ers.
In 1994, George Seifert won another Super Bowl as the head coach of the San Francisco 49ers.
In 1994, many NFL teams wore "throwback uniforms" on occasional games to celebrate the NFL's 75th anniversary.
In 1994, the 49ers added star free agents and rookie players, faced initial challenges, but rallied to a 13-3 record, winning Super Bowl XXIX and setting a record for combined regular and post-season points. Steve Young was named MVP, solidifying the 49ers' dynasty.
In 1994, the San Francisco 49ers won the NFC Championship game against the Dallas Cowboys, marking a pivotal victory in the rivalry and sending them to the Super Bowl.
In 1997, the 49ers advanced to the NFC championship game for the first time since 1994, where they lost to the Green Bay Packers.
In 2018, the 49ers unveiled a new all-white alternate uniform, styled after the 1994 design with larger letters and numerals.
In 2021, the 49ers unveiled a red version of the 1994 throwback uniforms for use in select home games, with the white version now worn exclusively on the road.
In 1995, Josephine V. Morabito died.
In 1995, the 49ers finished with an 11–5 record, won the division, and made the playoffs, where they were later eliminated by the Green Bay Packers.
In 1995, the Packers upset the 49ers in the NFC Divisional game at Candlestick Park.
From 1996, the helmet and jersey design with the 1998 gold pants was worn as the team's regular uniforms.
In 1996, a gold trimming inside the oval was added to the 49ers' logo.
In 1996, the 49ers celebrated their 49th anniversary with a commemorative jersey patch and a new uniform design, including a deeper red and black dropshadow on the numerals.
In 1996, the 49ers finished with a 12–4 record and made the postseason, where they were eliminated by the Green Bay Packers.
On January 17, 1997, George Seifert resigned as 49ers head coach, and Steve Mariucci was hired as his replacement on the same day.
In 1997, the Niners donned white pants full-time for the season.
In 2002, the 49ers won the NFC West for the first time since 1997.
In 2011, the 49ers made the playoffs after a nine-year drought, won the NFC West, and reached the NFC Championship game for the first time since 1997, losing to the New York Giants.
For the 1998 regular-season opener, the 49ers switched back to gold pants with a more metallic gold and black-cardinal red-black striping.
From 1996, the helmet and jersey design with the 1998 gold pants was worn as the team's regular uniforms.
Garrison Hearst, who had been forced to retire from football after breaking his ankle in the 1998 divisional playoffs, finally returned to the line-up after over two years of rehabilitation in 2001.
In 1994, the 49ers set a new record for total regular-season and post-season combined points scored. The 1998 Minnesota Vikings scored 556 regular-season points, but only 68 postseason points, for a total of 624 points, while the 1994 49ers scored 495 regular-season points and 131 postseason points for a total of 626, the second-highest mark in NFL history
In 1998, Eddie DeBartolo Jr. pleaded guilty to failure to report a felony and was suspended from active control of the 49ers for one year.
In 1998, Jerry Rice returned from injury, Garrison Hearst had a memorable touchdown run, and the 49ers had the 2nd most productive offense in league history, finishing 12–4 and earning a wildcard berth.
In 1998, The 49ers started the season 2–0, for the first time since 1998.
In 1998, during the divisional round of the playoffs, Garrison Hearst suffered a severe ankle break on the first play from scrimmage, and the San Francisco 49ers lost to the Atlanta Falcons 20–18.
In 1998, the 49ers' record for most regular-season wins in 1984 was equaled by the Minnesota Vikings.
On September 27, 1999, Steve Young suffered a career-ending concussion in a game against the Cardinals.
In 1999, Steve Young suffered a career-ending injury during a Monday Night Football game. Jeff Garcia took over as starting quarterback, and the 49ers had their first losing season since 1980.
In 1999, former San Francisco 49ers president and CEO Carmen Policy and vice president/director of football operations Dwight Clark were hired by the expansion Cleveland Browns to help with their relaunch.
In 2000, Eddie DeBartolo Jr. surrendered controlling interest of the 49ers to the Yorks as part of a settlement.
In 2000, Jeff Garcia broke the 49ers' franchise record for most passing yards in one season, but the team missed the playoffs for the second straight year.
The 49ers and Cardinals met occasionally until 2000.
In 2001, the 49ers returned to the playoffs with a 12–4 record. Garrison Hearst was named NFL Comeback Player of the Year.
In 2002, the 49ers defense struggled at times, dropping from the 9th-ranked defense in the previous season of 2001 to the 19th-ranked.
The Green Bay Packers beat the 49ers in a 2001 post-season game.
In 2002, the 49ers gained new divisional rivals, won the NFC West, and defeated the New York Giants in a historic comeback in the Wild Card game, but lost in the Divisional round.
In 2002, the Atlanta Falcons moved to the NFC South after the realignment, ending their run as division rivals with the San Francisco 49ers.
In 2002, the NFL's realignment placed the Seattle Seahawks and 49ers into the same division, intensifying their rivalry.
In 2002, the rivalry with the Cardinals intensified when both teams were placed in the NFC West division.
In 2009, the 49ers posted an 8-8 record, marking their first non-losing season since 2002.
In the 2002 NFC wildcard game, the San Francisco 49ers made a comeback from a 24-point deficit to beat the New York Giants with a 39–38 victory.
In 2003, the 49ers had a turbulent season marked by a souring relationship between Garcia and Owens, injuries to key players, and a 7–9 finish, missing the playoffs.
In 2004, despite a disappointing previous season, Erickson was retained as coach. However, Owens was traded, and other key players like Garcia and Hearst were released. The team finished with a franchise-worst 2–14 record.
In 2004, the 49ers' record for most regular-season wins in 1984 was equaled by the Pittsburgh Steelers.
In 2004, the San Francisco 49ers ended their streak of scoring in 420 consecutive games, which started in 1977.
In 2005, the 49ers drafted Alex Smith with the first overall pick. His rookie season was a disaster, and the team finished 4–12.
The 2009 training camp became the first since 2005 that the 49ers failed to have all drafted rookies signed and in training camp on time, as Crabtree held out trying to reach a contract.
On November 8, 2006, the San Francisco 49ers ended negotiations with the city of San Francisco regarding the construction of a new stadium. The team planned to build the stadium in Santa Clara instead.
In 2006, Frank Gore had a franchise record of 1,695 rushing yards and was awarded his first Pro Bowl appearance. The team finished 7–9.
In 2006, Trent Dilfer wore number 12 with Joe Brodie's permission.
In 1994, the 49ers set a new record for total regular-season and post-season combined points scored, which was later broken by the New England Patriots in 2007.
In 2007, Trent Dilfer continued to wear number 12 with Joe Brodie's permission.
In 2007, the 49ers drafted Patrick Willis, who became Defensive Rookie of the Year. Hall of Fame coach Bill Walsh died. The team finished 5-11 after injuries and struggles at the quarterback position.
In 2007, the 49ers' record for most regular-season wins in 1984 was finally broken by the New England Patriots
On October 20, 2008, Mike Nolan was fired after a 2–5 start. Mike Singletary was named interim head coach.
In 2008, the rivalry between the Los Angeles Rams and the San Francisco 49ers was ranked No. 8 on Sports Illustrated's "Top 10 NFL Rivalries of All Time" list.
Until the end of the 2008 season, the helmet and jersey design with the 1998 gold pants was worn as the team's regular uniforms.
On April 25, 2009, the 49ers drafted Michael Crabtree with the 10th pick in the first round of the 2009 NFL draft.
On October 7, 2009, Michael Crabtree signed a contract with the 49ers after missing the first four games of the season due to a holdout.
After the 49ers won nine of ten meetings between 2009 and 2013, the Cardinals won eight straight meetings between 2014 and 2018.
In 2009, the 49ers changed uniforms, introducing a design similar to the classic look with angled sleeve stripes.
On June 8, 2010, Measure J, which the 49ers sponsored to build a new stadium in Santa Clara as their future home, passed with 58.2% of the vote. This was the first step for the 49ers stadium relocation.
On December 27, 2010, the 49ers fired Mike Singletary as head coach after a disappointing season start.
In 2010, five 49ers players, including Patrick Willis, Vernon Davis, Frank Gore, Justin Smith, and Andy Lee, were selected for the Pro Bowl.
On January 4, 2011, Trent Baalke was promoted to the permanent General Manager position.
On January 7, 2011, Jim Harbaugh was named the 49ers' new head coach.
On August 20, 2011, the pre-season game between the San Francisco 49ers and the Oakland Raiders was marked by fights in restrooms and stands at Candlestick Park, including a shooting outside the stadium in which several were injured.
On November 9, 2011, the 49ers confirmed that they would build a new, state-of-the-art stadium in Santa Clara, with the expectation of it being ready for the 2014 season.
Colin Kaepernick was drafted in 2011. Kaepernick eventually started the rest of the season, going 5–2.
In 2011, the 49ers hired Jim Harbaugh, which intensified the rivalry with the Seahawks due to his existing feud with Pete Carroll.
In 2011, the 49ers made the playoffs after a nine-year drought, won the NFC West, and reached the NFC Championship game for the first time since 1997, losing to the New York Giants.
In 2011, the 49ers' record for most regular-season wins in 1984 was equaled by the Green Bay Packers.
In the 2011 NFC Championship game at Candlestick Park, the New York Giants defeated the San Francisco 49ers 20–17 in overtime, winning on a Lawrence Tynes field goal and advancing to the Super Bowl.
The 49ers lost the next week to the eventual Super Bowl champion Tampa Bay Buccaneers in the Divisional round in 2002. This was the last postseason appearance for the 49ers until the 2011–12 playoffs.
On April 3, 2012, the 49ers debuted an updated uniform with improved fit and breathable fabrics, manufactured by Nike.
On April 19, 2012, groundbreaking for the new 49ers stadium in Santa Clara took place.
In 2012, Colin Kaepernick replaced Alex Smith at quarterback, leading the 49ers to Super Bowl XLVII, where they lost to the Baltimore Ravens.
In 2012, led by Colin Kaepernick, the San Francisco 49ers defeated the top-seeded Atlanta Falcons in Atlanta with a score of 28–24 in the NFC Championship game.
In the 2012 season, the 49ers beat the Packers in Lambeau Field week 1 for the first time since 1990, and again in the NFC Divisional game that same season.
Towards the end of the 2012 season was the reliability of kicker David Akers who began to show signs of decline.
On March 6, 2013, David Akers was released by the 49ers, and Phil Dawson was signed as his replacement.
On May 8, 2013, the San Francisco 49ers announced that Levi Strauss & Co. purchased the naming rights to their new stadium in Santa Clara. The deal involved Levi's paying $220.3 million over 20 years, with an option for a five-year extension.
After the 49ers won nine of ten meetings between 2009 and 2013, the Cardinals won eight straight meetings between 2014 and 2018.
In 2013, Louis G. Spadia died.
In 2013, the Seahawks defeated the 49ers in the NFC Championship Game, advancing to win Super Bowl XLVIII.
The 49ers finished 12–4 in the 2013 regular season and enter the playoffs as a wildcard
On January 5, 2014, San Francisco 49ers defeated Green Bay Packers 23–20 in the playoffs.
On January 12, 2014, the 49ers defeated the Carolina Panthers 23-10, advancing to their third straight NFC Championship game.
On December 28, 2014, Jim Harbaugh and the 49ers decided to part ways after the season's final game.
After the 49ers won nine of ten meetings between 2009 and 2013, the Cardinals won eight straight meetings between 2014 and 2018.
In 2014, long-time Cleveland Browns placekicker Phil Dawson and backup quarterback Colt McCoy signed with the San Francisco 49ers.
On January 14, 2015, Jim Tomsula was hired to replace Jim Harbaugh as the head coach of the 49ers. Geep Chryst was promoted to offensive coordinator, and Eric Mangini was hired as defensive coordinator.
On March 10, 2015, All-Pro linebacker Patrick Willis announced his retirement from the NFL due to repeated injuries to both feet.
On April 30, 2015, the 49ers unveiled their first-ever alternate uniform, featuring black jerseys and pants with red numerals and striping.
On January 4, 2016, the 49ers fired head coach Jim Tomsula after he led the team to a 5–11 record.
On January 14, 2016, Chip Kelly was hired as the head coach of the San Francisco 49ers.
On October 21, 2016, in an ESPN ranking of professional sports franchises, the San Francisco 49ers were ranked the worst franchise in North America.
On December 24, 2016, the San Francisco 49ers narrowly defeated the Los Angeles Rams 22–21, ending a franchise-record 13-game losing streak.
In 2016, the Rams' return to Los Angeles heightened the geographic animosity in the rivalry with the 49ers.
On November 1, 2018, the San Francisco 49ers won the final regular season matchup of the "Battle of the Bay" against the Oakland Raiders by a score of 34–3, leaving the series tied 7–7.
In November 2018, a 49ers cheerleader knelt during the US national anthem, becoming the first NFL cheerleader to do so, in protest against racism and police brutality.
After the 49ers won nine of ten meetings between 2009 and 2013, the Cardinals won eight straight meetings between 2014 and 2018.
In 2018, the 49ers unveiled a new all-white alternate uniform, styled after the 1994 design with larger letters and numerals.
In 2019, the 49ers wore their alternate uniform on the road in their week 17 finale at Seattle.
In 2019, the chant of "Bang! Bang! Niner Gang!" was popularized by Bay Area rapper E-40 among 49er fans.
In the 2019 season, the 49ers defeated the Packers in the NFC Championship game at Levi's Stadium 37–20.
Following their win in the 2019 season, in 2020 the 49ers lost Super Bowl LIV to the Kansas City Chiefs.
In 2020, the Oakland Raiders began playing their home games at Allegiant Stadium in Las Vegas, effectively ending the geographic rivalry with the San Francisco 49ers.
In 2020, the San Francisco Bay Area faced restrictions related to the COVID-19 pandemic.
In 2021, the 49ers unveiled a red version of the 1994 throwback uniforms for use in select home games, with the white version now worn exclusively on the road.
In 2021, the San Francisco 49ers upset the Dallas Cowboys in the Wild Card Round, considered a major upset in the modern era of their rivalry.
In the 2021–2022 season, the Packers lost to the 49ers in the Divisional Round.
On January 30, 2022, the Rams defeated the 49ers 20–17 in the NFC Championship Game at SoFi Stadium.
In 2022, the 49ers unveiled a new version of the uniforms, featuring a saloon font and a 3 stripe jersey.
In 2022, the San Francisco 49ers continued their winning streak against the Dallas Cowboys, winning the divisional round game 19–12.
In the 2021–2022 season, the Packers lost to the 49ers in the Divisional Round.
On January 1, 2023, the San Francisco 49ers met the Las Vegas Raiders for the first time in Las Vegas, securing a slim overtime win with a field goal, ending the game 37–34.
In June 2023, the enterprise branch of the San Francisco 49ers completed the acquisition of English soccer club Leeds United.
As of the 2023 season, the Seahawks lead the all-time series against the 49ers 31-23.
In Week 5 of the 2023–24 season, the San Francisco 49ers beat the Dallas Cowboys 42–10, marking the largest win margin for the 49ers in the history of the rivalry.
As of April 8, 2024, this entry marks a timestamp with no specific event detailed.
According to Forbes, in August 2024, the San Francisco 49ers are valued at $6.8 billion, making them the sixth most valuable team in the NFL.
As of 2024, the 49ers lead the all-time series against the Rams with a record of 78-71-3.