History of Nintendo Switch in Timeline
The Nintendo Switch, launched globally in March 2017, is a hybrid video game console that can be used as both a home and portable system. Part of the eighth generation of consoles, it succeeded the Wii U and rivals Microsoft's Xbox One and Sony's PlayStation 4. The Switch also holds its own against ninth-generation consoles like the Xbox Series X/S and PlayStation 5.
2004: Nintendo DS Release
The Nintendo DS, a handheld game console with dual screens, was released in 2004, marking the beginning of a successful era for Nintendo.
2006: Nintendo Wii Release
The Nintendo Wii, a home console known for its motion controls, was released in 2006, contributing to a period of high revenue for Nintendo.
2009: Nintendo's Record Revenues
Nintendo achieved record revenues in 2009, driven by the success of the Nintendo DS and Wii, which launched in 2004 and 2006, respectively. This marked a period of significant financial success for the company.
2011: Developers React to the Nintendo Switch
Game developers responded positively to the Nintendo Switch's concept, seeing it as a bridge between portable and console gaming. Hideo Kojima drew parallels between the Switch and his earlier "transfarring" idea. However, there were concerns about unspecified hardware specs and how Nintendo would attract developer support. Despite this, notable figures like Bethesda's Todd Howard and Xbox's Phil Spencer expressed admiration for Nintendo's innovation.
2012: Nintendo's First Financial Loss
In 2012, Nintendo posted its first financial loss as a video game company, which coincided with the launch of the Wii U. This marked a turning point for the company, prompting reflection and strategic adjustments.
2012: Initial Conception of the Switch
Shortly after the Wii U's release in 2012, Nintendo began exploring ideas for new hardware, aiming to create a unique gaming experience rather than a simple successor console, ultimately leading to the Switch's concept.
2014: Nintendo's Financial Losses and Mobile Gaming Shift
In 2014, Nintendo experienced financial losses due to weak Wii U sales and the rise of mobile gaming. This prompted a shift in strategy towards mobile development and innovative hardware, ultimately leading to the Switch.
2014: Nintendo Lowers Financial Forecasts
Nintendo lowered its financial forecasts in 2014 due to weak hardware sales, particularly for the Wii U, and increasing competition from mobile gaming.
March 17, 2015: First Public Mention of the Nintendo Switch (Codenamed "NX")
On March 17, 2015, Nintendo first publicly acknowledged the development of the Switch, referred to as "NX," during the announcement of their partnership with DeNA.
July 2015: Satoru Iwata's Passing and Leadership Transition
Following Satoru Iwata's passing in July 2015, Tatsumi Kimishima assumed the role of president, and Shigeru Miyamoto became "Creative Fellow," ushering in a new era for Nintendo.
2015: Satoru Iwata's Passing and the NES Golf Easter Egg
The passing of Satoru Iwata, Nintendo's former president, on July 11, 2015, was marked by an Easter egg discovered in the Switch's firmware. This Easter egg allowed players to play the NES Golf title, programmed by Iwata himself, by setting the system clock to July 11 and manipulating the Joy-Cons in a manner reminiscent of Iwata's hand movements during Nintendo Direct presentations.
April 2016: Nintendo Announces March 2017 Release for the "NX"
In April 2016, Nintendo officially announced that the "NX" console, later revealed as the Switch, would be released worldwide in March 2017, building anticipation among gamers.
October 2016: Nintendo Switch Reveal Trailer
In October 2016, Nintendo released a trailer for the Switch, marking a significant departure from their traditional marketing style. The trailer showcased the console's versatility and different play modes, aiming to appeal to a wide range of gamers across various demographics.
October 2016: Nintendo Switch Reveal
In October 2016, Nintendo officially unveiled the Nintendo Switch but opted not to provide a list of games, wanting people to experience the software firsthand. However, they announced a list of 48 third-party partners, including major publishers, marking a shift from their past struggles to gain third-party support.
October 2016: Nintendo Switch Reveal Trailer Breaks Records
The October 2016 reveal trailer for the Nintendo Switch achieved immediate success, becoming Nintendo of America's most-viewed YouTube video within 24 hours and trending at the top of the platform for a day. This indicated significant public interest in the upcoming console.
October 2016: Market Analysts React to Nintendo Switch Announcement
The October 2016 unveiling of the Nintendo Switch garnered mixed reactions from market analysts. While some expressed concerns about its potential to overcome the Wii U's struggles and its appeal to a limited audience, others were more optimistic. The unique hybrid approach was seen as a good fit for the Japanese market, with potential to transition well to Western markets. The pre-holiday season announcement was also lauded as a strategic move by Nintendo.
October 20, 2016: Nintendo Switch Unveiling
On October 20, 2016, Nintendo officially announced the Switch, previously known as the NX, captivating the gaming community with its hybrid design and promise of innovative gameplay.
December 2016: Nintendo Switch Presentation on "The Tonight Show Starring Jimmy Fallon"
In December 2016, Nintendo showcased the Switch on "The Tonight Show Starring Jimmy Fallon," offering a closer look at the console's features and gameplay with a live demonstration of "Breath of the Wild."
2016: Nintendo's Profit-Oriented Strategy for the Switch
Unlike its predecessors, the 3DS and Wii U, which were initially sold at a loss to gain market share, Nintendo adopted a different strategy for the Switch. The company aimed to make a profit on each console sold from the start, indicating their confidence in the Switch's market appeal.
2016: Nintendo's Sales Projections and Production Plans for the Switch
In 2016, ahead of the Switch's launch, Nintendo set ambitious sales targets, aiming to ship two million units within the first month. They assured consumers that their supply chain was robust enough to meet demand, learning from the supply constraints experienced with the NES Classic Edition. Moreover, Nintendo projected lifetime sales figures for the Switch to reach similar levels as the Wii, which had sold over 100 million units.
January 13, 2017: Nintendo Switch Technical Details Revealed
On January 13, 2017, Nintendo held a press event in Tokyo where they unveiled the technical specifications of the Nintendo Switch, including its release date and price. The event was streamed live globally, with Nintendo of America providing English voiceover and regional Twitter accounts offering details in various languages.
January 2017: Concerns and Optimism Follow Price and Release Date Reveal
Following the January 2017 announcement of the Switch's price and release date, journalists expressed concerns over the console's cost, which was comparable to the PlayStation 4 and Xbox One despite seemingly fewer features. The paid online service and limited launch game lineup also drew criticism. Conversely, some analysts viewed the pricing as indicative of robust hardware, predicting better sales than the Wii U, especially with "The Legend of Zelda: Breath of the Wild" as a system seller. The Switch's ability to bridge the gap between mobile and traditional console gaming was recognized, with its success hinging on strong support from Nintendo and avoiding past marketing pitfalls.
January 2017: Launch Titles and Early Games Revealed
During the January 2017 press events, Nintendo confirmed the release of several titles for the Switch, including The Legend of Zelda: Breath of the Wild as a launch title, alongside new entries in the Super Mario, Mario Kart, and Splatoon franchises. Third-party titles like NBA 2K18 and The Elder Scrolls V: Skyrim were also confirmed.
January 2017: Nintendo Switch Launch
Following its reveal in October 2016, the Nintendo Switch officially launched in January 2017.
February 2017: Nintendo Explores VR Solutions
Nintendo president Tatsumi Kimishima revealed in February 2017 that the company had been researching virtual reality solutions. However, they expressed concerns about user comfort and the lack of "fun" and "social" aspects in existing VR experiences.
February 2017: Switch Confirmed Powerful Enough to Emulate Previous Nintendo Consoles
In February 2017, it was confirmed that the Nintendo Switch possessed sufficient processing power to emulate games from prior Nintendo consoles.
February 2017: Global Demos and "Unexpected Places" Campaign
In February 2017, Nintendo launched the "Unexpected Places" campaign to generate further buzz for the Switch. They set up interactive booths in various US locations, allowing the public to try the console. This initiative, alongside their presence at events like PAX South and SXSW, provided hands-on experiences and built anticipation for the Switch's release.
February 2017: Unreal Engine Beta Support
In February 2017, Unity Technologies, Epic Games, and the Khronos Group announced support for the Switch using their respective game engines and middleware. The Unreal Engine toolkit received an update for beta testing of native support for Switch games.
February 28, 2017: Early Release of Nintendo Switch in the Emirates
The Nintendo Switch was made available in the Emirates earlier than its official release date due to retailers distributing it as early as February 28, 2017.
March 3, 2017: Nintendo Switch Release
The Nintendo Switch, a hybrid video game console, was released globally on March 3, 2017. This marked Nintendo's entry into the eighth generation of home consoles, aiming to compete with the PlayStation 4 and Xbox One.
March 2017: Future Plans for Friend Registration
In March 2017, Nintendo announced their intention to expand the friend registration methods on the Switch. They planned to include options for connecting through third-party social media platforms and Nintendo Network IDs, aiming to provide users with diverse ways to connect.
March 2017: Nintendo Confirms Global Release of the "NX" in March 2017
Reinforcing their previous announcement, Nintendo confirmed in March 2017 that the "NX" console, soon to be known as the Switch, would see a global release within the same month.
March 2017: Technical Specifications of the Original Nintendo Switch Model
The original Nintendo Switch model, released in March 2017, featured a custom Tegra processor developed in collaboration with Nvidia. This processor, based on Nvidia's GeForce technology, was designed for power efficiency and performance. Technical analysis revealed the use of a Tegra X1 chip with four ARM Cortex-A57 and four ARM Cortex-A53 CPU cores, 256 Maxwell-based CUDA GPU cores, and 4 GB of LPDDR4 RAM.
March 31, 2017: Nintendo Switch First Month Performance Report
On March 31, 2017, Nintendo reported exceeding its sales target for the Switch, selling over 2.74 million units worldwide in its first month. Retailers such as GameStop and Best Buy reported significant growth in hardware sales, driven by the Switch's popularity.
April 2017: Initial Sales Report and Production Target
Following the initial sales report in April 2017, the Financial Times reported that Nintendo aimed to produce 18 million Switch units during the 2017 financial year.
May 2017: Full Unreal Engine Support
By May 2017, the Unreal Engine toolkit was updated to provide full support for developing Switch games.
May 2017: NC Games Becomes Nintendo Distributor in Brazil
In May 2017, Nintendo appointed NC Games as their official game distributor in Brazil, signifying their intent to re-enter the Brazilian gaming market. NC Games initially committed to selling limited quantities of officially imported Nintendo Switch consoles.
May 23, 2017: Nintendo's Stock Price Soars to a Seven-Year High
On May 23, 2017, fueled by the successful launch of the Nintendo Switch, Nintendo experienced a resurgence, with its stock price reaching a seven-year high. This surge represented an impressive increase of over 100% compared to the previous year.
June 16, 2017: Charging Strap for Joy-Con Released
On June 16, 2017, Nintendo released a charging strap accessory for the Joy-Con controllers, providing a convenient way for players to charge their Joy-Cons individually using AA batteries.
July 13, 2017: Niconico Launches on Switch in Japan
July 13, 2017, marked the debut of Niconico, a Japanese video service, as the Switch's first third-party media app.
August 2017: Gamevice Files Patent Infringement Lawsuit Against Nintendo
In August 2017, Gamevice, a tablet accessory manufacturer, filed a lawsuit against Nintendo, claiming that the Switch's design infringed on their patent for the Wikipad, an Android-based gaming device.
August 15, 2017: Nintendo Switch Launch in Argentina
The Nintendo Switch was officially released in Argentina on August 15, 2017, expanding its availability in South America.
September 2017: Potential Production Bottlenecks
In September 2017, Fils-Aimé acknowledged that Nintendo's production target for the Switch could be affected by component shortages.
September 2017: Nintendo Partners with Tencent to Bring Arena of Valor to the Switch
In September 2017, Nintendo announced a strategic partnership with Tencent, a major player in mobile gaming, to bring their popular title, Arena of Valor, to the Switch. This move led to a 7% increase in Nintendo's stock price overnight, reaching a nine-year high.
September 30, 2017: Nintendo Reports Strong Switch Sales and Software Performance
By September 30, 2017, Nintendo reported worldwide sales of 7.63 million Switch units. Five titles, including "Breath of the Wild" and "Mario Kart 8 Deluxe," achieved million-seller status.
October 2017: Switch System Update 4.0
In October 2017, Nintendo rolled out the 4.0 system update for the Switch. This update brought a significant new feature: the ability for players to capture and share video clips from a selection of games. Previously, users could only capture and share screenshots.
October 2017: System Update Enables Save Data Transfers
In October 2017, Nintendo released system update 4.0.0, a significant update that introduced the highly requested feature of transferring save data between Switch consoles. This addressed a major concern for users who wanted to upgrade or replace their consoles without losing their game progress.
October 2017: Increased Production Rate
DigiTimes reported that Nintendo increased the Switch's production rate to 2 million units per month in October 2017, aiming to ship 20 million units by the year's end.
October 2017: Partial Support for Wireless Audio
A system update in October 2017 brought partial support for wireless audio to the Switch. Users could connect wireless USB headphones to the console's dock, expanding audio options for docked gameplay. However, this update did not address Bluetooth audio for handheld mode.
October 2017: Gamevice Drops Patent Infringement Lawsuit Against Nintendo
Gamevice voluntarily dismissed its patent infringement lawsuit against Nintendo in October 2017.
October 2017: "Super Mario Odyssey" Drives Switch Sales Momentum
In October 2017, Nintendo reported that "Super Mario Odyssey" sold over two million copies within three days of release, further boosting the Switch's success. The Wall Street Journal reported Nintendo's plan to increase Switch production in the 2018 fiscal year.
October 2017: Nintendo Ramps Up Switch Production to 2 Million Units per Month
In October 2017, Nintendo increased Switch production to 2 million units per month, further boosting its stock price to a ten-year high amidst speculation of an earlier-than-anticipated release in China.
October 27, 2017: Release of Super Mario Odyssey
Super Mario Odyssey was released on October 27, 2017, amidst concerns about the Switch's supply levels.
November 9, 2017: Hulu Debuts on Switch in the US
On November 9, 2017, Hulu became the first video streaming application available for the Switch in the United States.
November 2017: Switch Dominates Holiday Sales, Outpacing PS4 and Xbox One
During the November 2017 holiday shopping season, the Switch was one of the top-selling items in North America, outperforming the PlayStation 4 and Xbox One, according to Adobe Digital Insights.
December 12, 2017: Nintendo Achieves 10 Million Switch Sales, Raises Projections
On December 12, 2017, Nintendo announced surpassing its 10 million sales target for the Switch within nine months, raising its projection to 14 million units for the fiscal year.
December 2017: Nintendo Switch's Record-Breaking First Year Sales
In December 2017, the Switch became the fastest-selling home console in Japan, exceeding PlayStation 2's first-year sales. It also broke the Wii's first-10-month sales record in the United States.
December 2017: Arena of Valor Launches on Mobile Platforms in Western Markets
Arena of Valor, the international adaptation of the Chinese game Wangzhe Rongyao, was released on mobile platforms in Western markets in December 2017, setting the stage for its eventual arrival on the Switch.
December 31, 2017: Nintendo Achieves its Most Profitable Quarter Since 2009
For the quarter ending December 31, 2017, Nintendo recorded its most profitable quarter since 2009, fueled by the continued success of the Switch and its strategic foray into mobile gaming.
2017: Switch's Profitability and Production Cost
Throughout 2017, the Switch proved to be a financial success for Nintendo, exceeding sales expectations. A teardown analysis estimated the console's production cost to be around $257, suggesting a reasonable profit margin for Nintendo. The company also hinted at potential cost reductions and increased profitability as production volumes increased.
2017: Nintendo Plans Events to Reveal More Switch Details
Throughout 2017, Nintendo planned several events to provide more in-depth information about the Switch console, building excitement and anticipation among developers and gamers alike.
2017: Nintendo Switch Software Library Growth
By the end of 2017, the Nintendo Switch saw the release of over 320 games from various developers, showcasing a significant growth in its software library and surpassing initial projections.
2017: Nintendo Increases Switch Production to Meet High Demand
In 2017, due to high demand, Nintendo increased Switch production capacity and used air freight for faster shipping. They projected sales of at least 10 million consoles and 35 million games within the fiscal year.
2017: Commitment to Steady Content Releases
Throughout 2017, Nintendo emphasized its commitment to a "steady cadence of content" for the Switch, aiming to avoid the gaps between major releases experienced on the Wii U. This strategy was evident in their release schedule announced at E3 2017, which included a new title roughly every month into early 2018.
2017: Nintendo Switch Marketing Campaign
Throughout 2017, Nintendo launched a comprehensive marketing campaign for the Switch. This included TV commercials during events like the NCAA Men's Basketball Tournament and shows on Nickelodeon and Adult Swim. The campaign emphasized the console's diverse use cases and targeted both casual and hardcore gamers.
January 2018: Switch Becomes Fastest-Selling Console in Multiple Regions
By January 2018, the Switch was declared the fastest-selling console in history across multiple regions, surpassing previous records set by competitors like the PlayStation 2 and Wii.
January 2018: Nintendo Labo Announced
Nintendo unveiled Nintendo Labo in January 2018, an innovative platform that combined cardboard construction kits (Toy-Cons) with interactive gaming experiences on the Nintendo Switch.
January 2018: Voez Update Adds TV Mode and Controller Support
In January 2018, the rhythm game Voez received an update that added support for TV mode and controllers, enhancing its gameplay options and accessibility.
March 13, 2018: Friend Registration via Social Media
On March 13, 2018, Nintendo introduced support for friend registration on the Switch using Facebook and Twitter (now known as X) as part of the 5.0.0 system update. This addition provided users with more options for connecting with friends on the platform.
March 2018: Gamevice Initiates Second Patent Infringement Lawsuit Against Nintendo
Gamevice filed a second patent infringement lawsuit against Nintendo in March 2018, focusing on a different set of patents and seeking to block Switch imports into the United States.
March 2018: GameMaker Studio 2 Support
In March 2018, Nintendo announced support for YoYo Games' GameMaker Studio 2 engine for the Switch, further expanding the tools available for developers.
April 2018: Tegra Chip Exploit Discovered
In April 2018, two independent groups revealed an exploit chain within the Switch's Tegra chip system. This exploit allowed users to bypass the system's security and run unauthorized software. Importantly, this exploit could not be patched through software updates because it targeted the Tegra X1's BootROM, which is unmodifiable after manufacturing.
April 2018: Nintendo's Yearly Profit Jumps 39% for Fiscal Year Ending March 2019
Nintendo's fiscal year, spanning from April 2018 to March 2019, concluded with a remarkable 39% surge in yearly profit. This impressive financial performance was driven by robust software sales for the Switch.
April 26, 2018: Korg Gadget, a Music Production App, Releases for Switch
On April 26, 2018, Korg Gadget, a music production application, was made available for the Nintendo Switch.
May 2018: Nintendo Switch "2nd Unit Set" Release in Japan
In May 2018, Nintendo released a special "2nd Unit Set" exclusively in Japan through their My Nintendo Store. This bundle was targeted towards households that already had a Nintendo Switch console and came at a lower price, but excluded accessories like the dock, AC adapter, HDMI cable, and charging grip.
June 2018: Discussions to Bring Netflix to Switch Confirmed
In June 2018, discussions regarding bringing Netflix to the Nintendo Switch were confirmed to be "on-going."
June 2018: Nintendo Announces Partnership with Disney Channel
In June 2018, Nintendo announced its collaboration with Disney Channel to create a game show, "Nintendo Switch Family Showdown." This partnership reflects Nintendo's strategy to expand the Switch's reach and target a family audience through popular media.
June 2018: Unauthorized Access to Developer Software Menu
In June 2018, two hackers discovered a way to access the Switch system's developer software menu on non-developer units. This allowed users to directly load games onto SD cards and create custom avatars, including inappropriate content. Nintendo responded by banning modified Switch systems.
June 2018: Nintendo's Quarterly Profit Jumps 44% in the First Fiscal Quarter of 2018
In the first fiscal quarter of 2018, Nintendo's quarterly profit surged by an impressive 44%, reaching $274.9 million for the April-June 2018 period. This growth was largely attributed to the release of new titles for the Switch.
July 2018: Silent Hardware Revision Targets Exploits
Around July 2018, Nintendo began releasing updated Switch units with minor but significant hardware revisions. These revisions aimed to address exploits found in the original model that allowed users to run unauthorized software and backup game cartridges. This move was likely driven by Nintendo's ongoing efforts to combat piracy and protect its intellectual property.
July 2018: Nintendo Addresses Tegra Chip Exploit
By July 2018, Nintendo took measures to address the Tegra chip exploit. Reports indicated that newer Switch units manufactured from this point onward had the vulnerability patched. This suggested that Nintendo had revised the Tegra X1 chip's production to fix the exploit at the hardware level.
July 2018: Nintendo Switch Launch in Turkey
The Nintendo Switch was officially released in Turkey in July 2018 through CD Media, marking Nintendo's return to the Turkish market after their withdrawal in 2012.
August 2018: VR Functionality Discovered in Switch Firmware
In August 2018, a Twitter user discovered files hinting at potential VR functionality for the Switch while reverse-engineering the console's firmware. The user successfully activated a hidden "VR Mode," which split the screen into two displays. Further investigation by hackers revealed that the code related to this VR functionality had been present in the Switch firmware for over a year.
August 2018: "Nintendo Switch Family Showdown" Premieres
The "Nintendo Switch Family Showdown," a game show produced in collaboration with Disney Channel, premiered in August 2018. This family-friendly competition, centered around various Nintendo Switch games, further solidified the console's presence in mainstream entertainment.
August 2018: Switch Game Prices Analyzed
In August 2018, analysis indicated that the cost of Nintendo Switch games was, on average, 10% higher than on other gaming platforms.
September 2018: Launch of Nintendo Switch Online and NES Controllers
In September 2018, Nintendo launched its online service for the Switch, Nintendo Switch Online, and alongside it, introduced NES Controller style Joy-Con controllers compatible with the classic games offered through the service.
September 2018: Nintendo Reaches Highest Quarterly Result in 8 Years
Driven by strong Switch console and game sales, Nintendo achieved its highest quarterly result in 8 years during the July-September 2018 period, marking a significant financial milestone.
September 2018: Unauthorized ROMs on Switch NES Emulator
Shortly after the September 2018 launch of Nintendo Switch Online, which included access to a library of NES games via an emulator, hackers and modders found ways to run unauthorized ROMs on the emulator. This discovery allowed users to play NES games not officially offered by Nintendo.
September 2018: Switch Online Service Launches with Game Sharing Feature
September 2018 marked the launch of the Nintendo Switch Online service, introducing a feature allowing users to share purchased games on a second Switch console with certain restrictions.
November 8, 2018: YouTube Application Released on Switch
November 8, 2018, saw the release of a dedicated YouTube application for the Nintendo Switch.
November 30, 2018: Nintendo Switch Launch in the Philippines
Maxsoft, Nintendo's distributor based in Singapore, officially launched the Nintendo Switch in the Philippines on November 30, 2018.
December 2018: Switch Dominates US Monthly Sales for 33 Consecutive Months
From December 2018, the Switch was the best-selling console in the US for 33 months straight, based on NPD Group data.
December 17, 2018: InkyPen Comics and Manga App Launches Exclusively on Switch
InkyPen, a subscription-based comics and manga application, launched exclusively on the Nintendo Switch worldwide on December 17, 2018.
2018: Production Target for Fiscal Year 2018
Nintendo's president, Shuntaro Furukawa, announced a production target of 20 million Switch consoles for the 2018 fiscal year.
2018: Nintendo Plans to Ramp Up Switch Production in 2018
In 2018, Nintendo planned to produce between 25 and 30 million Switch units, potentially more depending on holiday sales, based on the console's strong performance.
2018: NintendoWare Bezel Engine Announced
Nintendo announced its proprietary game engine, NintendoWare Bezel Engine, in 2018. This engine, designed for both first- and third-party developers, aimed to streamline game development and reduce production costs. Notable titles developed using this engine include Tetris 99 and Clubhouse Games: 51 Worldwide Classics.
2018: Nintendo Delays 64GB Game Cards
Nintendo had intended to introduce 64GB game cards for the Switch in the latter half of 2018 but had to postpone the release.
2018: Steady Content Release Strategy Continues
Nintendo continued its commitment to regular game releases into early 2018, following the schedule announced at E3 2017. This strategy aimed to keep players engaged and maintain sales momentum.
2018: Continued Marketing and Partnerships
Nintendo extended its marketing efforts for the Switch into 2018, focusing on long-term engagement. They partnered with Disney Channel to create "Nintendo Switch Family Showdown," a televised competition featuring families playing Switch games. This initiative aimed to promote family-friendly entertainment and further broaden the console's appeal.
February 28, 2019: Izneo Comics and Manga Service Released for Switch
On February 28, 2019, Izneo, another comics and manga subscription service, was released for the Nintendo Switch.
March 1, 2019: Nintendo Switch Launch in Israel
Nintendo partnered with TorGaming Ltd., based in Tel Aviv, to distribute its products in Israel. They officially launched the Nintendo Switch and other Nintendo products in the Israeli market on March 1, 2019.
March 2019: Nintendo's Annual Sales Rise 14% to $10.7 Billion
By the end of its fiscal year in March 2019, Nintendo had achieved a 14% increase in annual sales, reaching $10.7 billion. This growth was attributed to the sustained popularity and "healthy" software sales of the Nintendo Switch.
March 2019: Unveiling of Nintendo Labo VR Kit
In March 2019, Nintendo unveiled its entry into the VR market with the Nintendo Labo VR Kit. This cardboard-based system allowed users to experience VR by slotting the Switch console into a headset and interacting with various cardboard accessories.
March 29, 2019: Nintendo Switch Launch in Thailand
The Nintendo Switch was officially launched in Thailand on March 29, 2019, through Maxsoft, Nintendo's distributor in Southeast Asia.
April 2019: Nintendo and Tencent Partnership for China Launch
In April 2019, Nintendo announced a strategic partnership with Chinese tech giant Tencent to bring the Nintendo Switch to the Chinese market. This collaboration was crucial for Nintendo to navigate China's regulations and gain the necessary approvals.
April 2019: Firmware Update Enhances CPU Performance
In April 2019, Nintendo released a system update (version 8.0.0) that allowed the Switch's CPU to reach higher clock speeds during game loading, thus improving loading times. This update demonstrated Nintendo's ongoing efforts to optimize the Switch's performance.
May 2019: Nintendo Switch Surpasses PS4 Lifetime Sales in Japan
By May 2019, the Nintendo Switch had achieved a significant milestone by surpassing the lifetime sales of the PlayStation 4 in Japan.
June 2019: Production Shift Outside China
The Wall Street Journal reported in June 2019 that Nintendo started moving some Switch production to Southeast Asia to mitigate the impact of US tariffs on Chinese electronics.
July 2019: Class Action Lawsuit Filed Over Joy-Con Drift Issue
A class action lawsuit was filed against Nintendo in July 2019, alleging a joystick defect known as "drift" in the Switch's Joy-Con controllers.
July 2019: Nintendo Switch Lite Announcement
Nintendo first announced the Nintendo Switch Lite, a handheld-only revision of the Switch, in July 2019.
July 2019: Rumors of New Switch Models
Reports emerged in early 2019, including a notification to the FCC about hardware changes in July 2019, suggesting Nintendo was planning new Switch models.
July 17, 2019: Announcement of the Updated Switch Model (HAC-001(-01))
On July 17, 2019, Nintendo officially announced a hardware refresh for the Switch, introducing the model number "HAC-001(-01)". The key improvement was the inclusion of a more power-efficient Tegra X1+ SoC, which promised longer battery life.
August 2019: FUZE4 Programming Language App Released for Switch
FUZE4, a text-based programming language app, was released for the Nintendo Switch in August 2019.
August 2019: Release of the Updated Switch Model in Japan and North America
The updated Switch model (HAC-001(-01)) hit the shelves in Japan and North America in mid-August 2019, offering consumers an option with improved battery life.
September 2019: Release of the Updated Switch Model in the United Kingdom
The United Kingdom saw the release of the updated Switch model (HAC-001(-01)) in September 2019, completing its global rollout.
September 2019: SNES Games and Controllers Added to Nintendo Switch Online
September 2019 saw the addition of SNES games to the Nintendo Switch Online service, and with it, the release of wireless SNES Controllers designed for use with these classic titles.
September 20, 2019: Nintendo Switch Lite Release
On September 20, 2019, Nintendo released the Switch Lite, a handheld-only version of the console. This model offered a more affordable and portable option for gamers.
September 27, 2019: Nintendo Switch Launch in Oman
On September 27, 2019, Active Gulf, Nintendo's distributor in the Middle East, officially launched the Nintendo Switch in Oman.
October 10, 2019: Second Gamevice Lawsuit Against Nintendo Dismissed
The second patent infringement lawsuit filed by Gamevice against Nintendo was dismissed on October 10, 2019, with no patent violations found.
October 2019: Release of Ring Fit Adventure
In October 2019, Nintendo released Ring Fit Adventure, a unique fitness game for the Switch. It came bundled with the Ring-Con, a flexible ring, and a Leg Strap, both designed to hold Joy-Con controllers. The game encouraged physical activity by incorporating exercises like running and squatting into its gameplay.
November 8, 2019: Pokémon Sword and Shield Switch Lite Release
On November 8, 2019, a special edition Nintendo Switch Lite themed around Pokémon Sword and Pokémon Shield, featuring Zacian and Zamazenta, was released. This launch coincided with the heightened anticipation for the upcoming game release.
December 10, 2019: Nintendo Switch Official Launch in China
On December 10, 2019, the Nintendo Switch was officially launched in mainland China through a partnership with Tencent, marking a significant milestone in Nintendo's global expansion strategy.
December 2019: Denial of New Model in 2020
Despite rumors, Nintendo denied any plans to release a new Switch model in 2020.
December 2019: Nintendo Obtains Injunction Against Team Xecuter Hacking Device
In December 2019, Nintendo successfully secured an injunction against a distributor selling a hacking device developed by Team Xecuter, which allowed users to run pirated games on the Switch.
December 21, 2019: Nintendo Reports on Switch Lite Demographics and Sales Trends
On December 21, 2019, Nintendo's president shared that approximately 30% of Switch Lite sales were from existing Switch owners, indicating its popularity as a secondary console. They also noted a higher percentage of female buyers for the Lite compared to the original model.
January 17, 2020: Nintendo Switch Launch in Malaysia
On January 17, 2020, the Nintendo Switch was officially released in Malaysia, marking its entry into the Malaysian gaming market.
March 2020: Court Orders Joy-Con Drift Case to Arbitration
In March 2020, the court presiding over the Joy-Con drift class action lawsuit ruled to send the case to arbitration, as stipulated in the Nintendo Switch's End User License Agreement (EULA).
March 2020: US Patent Office Rules in Favor of Nintendo in Gamevice Case
In March 2020, the United States Patent and Trademark Office ruled in favor of Nintendo, deeming all of Gamevice's patent claims unpatentable.
March 2020: Gamevice Files Third Patent Infringement Claim Against Nintendo
Despite appealing previous rulings, Gamevice initiated a third patent infringement claim against Nintendo in March 2020. This time, the claim revolved around a newly obtained patent for a smartphone game controller design.
March 20, 2020: Coral Nintendo Switch Lite Released in Japan
Nintendo released a new coral color option for the Nintendo Switch Lite in Japan on March 20, 2020, adding a vibrant and eye-catching choice for consumers.
April 2020: System Update Improves Data Management
System update 10.0.0, released in April 2020, brought enhanced data management capabilities to the Switch. Users could now move downloaded games, updates, and DLC between the console's internal storage and a microSD card, offering greater flexibility in managing storage space.
August 2020: Previous Production Target Increase
Prior to the November 2020 increase, Nintendo had reportedly raised its sales target for the 2020 fiscal year from 22 million to 25 million units in August 2020.
September 18, 2020: Nintendo Switch Official Return to Brazil
Nintendo officially resumed direct imports of the Nintendo Switch to Brazil on September 18, 2020, after exiting the market in 2015 due to high import tariffs.
October 2020: Members of Team Xecuter Arrested and Charged with Felonies
The United States Department of Justice arrested and charged members of Team Xecuter in October 2020, accusing them of eleven felony counts related to video game piracy.
October 2020: Switch Claims Longest US Sales Streak Since Xbox 360
Since October 2020, the Switch became the highest-selling console in the US for 22 consecutive months, surpassing the Xbox 360's 21-month record.
November 4, 2020: Tencent Video Trial App Launches on Chinese Switch Consoles
A trial version of the Tencent Video streaming service launched exclusively on officially distributed Nintendo Switch consoles in mainland China on November 4, 2020.
November 2020: Increased Production Target
Bloomberg reported in November 2020 that Nintendo asked its assembly partners to increase Switch production by 20%, raising the sales target for the 2020 fiscal year to 30 million units.
December 15, 2020: Funimation Streaming App Launches on Switch
Funimation's streaming app, with a redesigned layout and new features, became available on the Switch's eShop in the United States and Canada on December 15, 2020.
2020: Global Chip Shortage Impacts Production
The global chip shortage that began in 2020 affected console production, potentially influencing Nintendo's plans.
2020: Cloud Gaming Emerges on Nintendo Switch
In 2020, cloud gaming emerged on the Nintendo Switch, enabling the platform to run more demanding games by leveraging server hardware for processing.
2020: Analyst Predictions for Nintendo Switch Sales
By 2020, despite initial wariness from investors, analysis firms predicted the Nintendo Switch, while potentially having a slow start due to its unconventional nature and price, could reach sales of up to 40 million units.
February 2021: Nintendo Switch Reaches Mid-Life Cycle
In February 2021, Nintendo president Shuntaro Furukawa stated that the Nintendo Switch had reached the middle of its life cycle, suggesting that the console still had a significant lifespan ahead.
March 22, 2021: Funimation App Expands to UK and Ireland
Funimation's streaming app further expanded its reach on March 22, 2021, becoming available in the United Kingdom and Ireland.
May 7, 2021: Blue Nintendo Switch Lite Released in Europe
On May 7, 2021, Nintendo launched a blue color option for the Nintendo Switch Lite in Europe. This new color variant provided consumers with a wider array of choices to suit their preferences.
July 6, 2021: Nintendo Switch – OLED Model Announcement
Nintendo officially announced the Nintendo Switch – OLED Model on July 6, 2021.
July 2021: Nintendo Switch OLED Model Release
Nintendo released the Nintendo Switch OLED model in July 2021, featuring an OLED screen but not the 4K output capability previously rumored.
August 2021: PlayStation 5 Ends Switch's US Monthly Sales Streak
In August 2021, the PlayStation 5 ended the Switch's 33-month streak as the best-selling console in the US, according to NPD Group data.
September 13, 2021: Price Reduction for Original Switch Model in Europe
Nintendo reduced the price of the original Switch model in Europe on September 13, 2021, ahead of the OLED model's release.
September 2021: Bluetooth Audio Support Added
A long-awaited feature arrived in September 2021 with a system update that finally enabled Bluetooth audio support for the Nintendo Switch. Users could now enjoy wireless audio with compatible headphones or speakers, both in docked and handheld modes.
September 2021: Expansion of Nintendo Switch Online with Nintendo 64 and Sega Genesis Games and Controllers
Nintendo expanded its online service offerings in September 2021 by adding Nintendo 64 and Sega Genesis games to Nintendo Switch Online. This expansion also saw the release of wireless Nintendo 64 Controllers and Sega Genesis Control Pads designed for use with their respective game libraries.
October 8, 2021: Nintendo Switch OLED Model Release
Nintendo launched an updated version of the Switch on October 8, 2021, featuring an OLED screen for improved visuals and a wider kickstand. This model catered to players seeking a premium Switch experience.
October 2021: Nintendo Switch Online Expansion Pack released
October 2021 saw the launch of the Nintendo Switch Online Expansion Pack, offering players access to a library of Nintendo 64 and Sega Genesis games.
November 5, 2021: Dialga and Palkia Nintendo Switch Lite Edition Released
A special edition Nintendo Switch Lite featuring Dialga and Palkia was released on November 5, 2021, paying homage to the Nintendo DS Lite Dialga and Palkia edition and celebrating the release of Pokémon Brilliant Diamond and Shining Pearl.
November 11, 2021: Twitch App Launches for Nintendo Switch
On November 11, 2021, a version of the Twitch app was released for the Nintendo Switch in most regions, allowing users to watch live and recorded content.
2021: Nintendo Switch Reviews and User Experience
In 2021, various media outlets reviewed the Nintendo Switch, highlighting its strengths and weaknesses. Publications like The Verge praised its improved battery life and comfortable design, while PCMag emphasized its portability for everyday use. However, criticisms included the lack of TV mode in the Lite version and potential joystick drift issues.
February 28, 2022: Missions and Rewards System Launch
On February 28, 2022, Nintendo introduced the "Missions and Rewards" system for Nintendo Switch Online subscribers. This system let users earn Platinum Points by completing application-set missions, such as backing up save data or trying out Game Trials software. These points could then be exchanged for various icon parts from a variety of Nintendo games and franchises. Users could then combine these parts, such as backgrounds, borders, and characters, to personalize their profiles.
December 2022: Upgraded Switch Model Development Halted
Digital Foundry reported in December 2022 that Nintendo had stopped developing an upgraded Switch model to focus on the console's successor.
2022: Nvidia Tegra T239 Leak and Speculation
In 2022, the alleged system on a chip for the Switch successor, the Nvidia Tegra T239 ("Drake"), was leaked in the Nvidia ransomware attack. Leaked specs included an octa-core ARM Cortex-A78C CPU, a 12 SM Ampere GPU, and a 128-bit LPDDR5 RAM interface.
2022: Switch Reverses Trend of Flagging Third-Party Support
By 2022, the Nintendo Switch was widely acknowledged for reversing the trend of declining third-party support that had plagued previous Nintendo consoles. This success was attributed to Nintendo's proactive efforts to engage and collaborate with third-party developers.
2022: Activision Briefing on "Switch NG"
Documents from the FTC v. Microsoft case revealed that Activision received information about the "Switch NG" in late 2022.
February 2023: Game Boy Advance games added to Expansion Pack
In February 2023, Nintendo expanded the Switch Online Expansion Pack to include Game Boy Advance (GBA) games.
July 2023: Rumors of a Successor Console
Rumors of a new Nintendo console surfaced in July 2023, with reports of development kits being sent to partners.
December 2023: Nintendo Switch Surpasses 1.2 Billion Software Sales
As of December 2023, the Nintendo Switch achieved a remarkable milestone, surpassing 1.2 billion in total software sales.
2023: Component Supply and Technology Integration
By mid-2023, Sharp Corporation confirmed providing Nintendo with LCD screens, likely 8-inch, for the new console. Reports emerged about DLSS and ray tracing integration, fueled by tech demos like Zelda: Breath of the Wild running at 4K/60fps and the Unreal Engine 5 "The Matrix Awakens" demo.
2023: Nintendo Switch Successor Demonstration at Gamescom 2023
Sources revealed that Nintendo demonstrated features of its new console at Gamescom 2023 to developers.
2023: Record-Breaking Year for Switch Game Releases
The Nintendo Switch experienced a record-breaking year in 2023, with the release of 2,360 games, highlighting the platform's continued popularity and the strong support from game developers.
January 2024: Release Date Speculation and Pricing Rumors
Early 2024 saw conflicting rumors about the Switch successor's release date. An Altec Lansing press release suggested a September 2024 launch (later dismissed as a guess), while analysts predicted a "pro" model iteration priced around $400.
January 2024: Twitch App Discontinued on Switch
The Twitch app for Nintendo Switch was discontinued in January 2024.
February 2024: Release Pushed to 2025
By February 2024, sources indicated Nintendo had delayed the release to early 2025 to ensure sufficient supply and combat scalping, according to The Nikkei.
March 2024: Nintendo Switch Sales Milestone
By March 2024, the Nintendo Switch had sold over 141 million units, making it Nintendo's best-selling home console and solidifying its position as one of the best-selling consoles ever.
March 31, 2024: Nintendo Switch Becomes Nintendo's Best-Selling Home Console
As of March 31, 2024, the Nintendo Switch became Nintendo's best-selling home console, shipping over 122.55 million units, surpassing the Wii.
March 31, 2024: Nintendo Switch Software Sales Surpass 1.2 Billion
By March 31, 2024, the Nintendo Switch boasted an impressive attach rate exceeding eight games per unit, with total software sales surpassing 1.2 billion.
May 7, 2024: Nintendo President Confirms Announcement Timeline
On May 7, 2024, Nintendo's president, Shuntaro Furukawa, officially stated that the Switch successor would be announced during the company's 2025 fiscal year, ending March 31, 2025.
September 2024: Altec Lansing's Release Date Claim
In September 2024, Altec Lansing, a gaming accessory manufacturer, claimed that the Switch successor would be released. However, this was later refuted by their social media, stating it was merely a guess.
2024: Nintendo Switch Maintains Relevance in Gaming Market
By 2024, several years after its launch, the Nintendo Switch continued to be a popular choice among gamers, competing with newer, more powerful consoles. Tom's Guide acknowledged its enduring appeal, attributing it to exclusive game franchises and unique hardware features.
March 2025: Anticipated Announcement of Switch Successor
Nintendo is anticipated to unveil the Switch's successor console by March 2025, marking the end of the Japanese fiscal year and igniting speculation about their next-generation plans.
March 31, 2025: End of Nintendo's Fiscal Year 2025
March 31, 2025, marked the end of Nintendo's fiscal year 2025. Nintendo had committed to announcing the Switch successor by this date.
2025: Release Window Confirmed
In 2025, Nintendo officially confirmed that the Switch successor's release was scheduled for sometime during the year.